TECHNOLOGY
ology to excess stock
ing abreast of the able but essential expectations
dited by: Nye Longman
have in place. An important first step to improving the process is implementing a solid remarketing plan. The primary objectives of most remarketing plans should include: maximising recovery, tight disposal turnaround, and protecting the brand. Most likely, there is already a robust secondary market for your product; in every major city in the UK and
around the globe for that matter, there are businesses that purchase customer returns, excess stock and discontinued goods for resale. That said, if you’ve historically sold your stock to one or two liquidation partners it’s a safe bet your recovery value is low as liquidators are experts at negotiating prices down in order to maximise their own profits. Not to mention, time spent negotiating deals for every pallet or truckload of stock takes time away from core business activities. While this solution may score well on the targets for quick disposal, remarketing to a liquidator can mean a lack of control over who is eventually buying the stock and how your brand enters the secondary market. Cut out the middleman and go ‘virtual’ The best solution to tackle all three objectives involves bypassing the middleman and assembling a robust base of business buyers who sell directly to consumers. So the question becomes: how can you aggregate thousands of such buyers and how can you possibly manage selling to them all? While it seems like you would 11