LOGISTICS
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When it comes to managing these
holds the key to identifying issues
key issues outlined by McKinsey, data
across the entire supply chain, helping
will be vital. “Amid the current climate,
to plan for -and instantly adapt to -
where the COVID-19 pandemic has
changing circumstances. Accessing
caused so much uncertainty within
data by using artificial intelligence (AI)
global supply chains, you could argue
and machine learning (ML), companies
there has never been a greater need for
can better model and predict demand,
visibility and synchronisation,” com-
match supply to demand and automate
ments Fred Baumann, GVP for Industry
ordering, allocate inventory with the
Strategy at Blue Yonder. “Big Data
right margin-optimisation cost function
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