MIDDLE EAST
people to acknowledge the quality stores while working on perfecting of service. Then they would go out his business processes until 2005. of their way to receive that quality “During that time I was building the again, and there would always be a platform for the expansion, by which I pharmacist who could counsel them mean IT systems, trading procedures, on their medication, that would show personnel, and so on. I spent four years them how to use the medication, building that platform, and once it was and be readily available to serve.” ready, I started expanding at a rate The customer proved far of 12 new branches per year. easier to convince than “No one had done the authorities. Aryan this before so it was faced an uphill battle challenging. The against the Jordanian consumer accepted Pharmaceutical it and loved the Association idea of having The year that in attempting pharmacies with Pharmacy One to convince the the same name, with was founded historically conservative consistent availability organisation to allow of products, consistent an outsider to promote chain quality of service, and the pharmacies. Other pharmacies in ability to access the same records at Jordan are, in Aryan’s words, “mom any branch. The smaller competitors, and pop shops” and there were no threatened by the introduction of a chains despite the fact that the law big chain, began improving their own allowed them. Prior to Aryan’s arrival, quality of service; I would say we’ve that law had never been implemented. raised the bar for pharmaceutical By 2003 he had managed to open care in Jordan as a result.” the second branch of Pharmacy One, and remained with just the two Technological needs
2001
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