Starbucks Brochure — May 2018

Page 16

S TA R B U C K S

by a recognition of the importance of indirect spending. “There will always be more of focus on direct, but indirect can and does play absolutely a pivotal role. Take, for example, what marketing services can do to us or the wider benefits of procuring 100% green energy to drive our corporate sustainability agenda. These are really important things for us and it gives the opportunity to actually talk a little bit more to our consumers about what we buy and how we buy.�

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NUMBER OF EMPLOYEES

228,000


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