USA

With shifts in consumer behavior, an

amidst changing market trends.

evolving landscape from brick-and-mor-

The procurement team at EPC is

tar to e-commerce, as well as business

at the front and center of navigating

models changing to direct-to-consum-

through these complex challenges.

er and subscription-type models, these

Recently, the business effectively

tensions, on top of such geopolitical

managed an ongoing threat posed

uncertainties, has created a hotbed

by the steel import tariffs by the US

of challenges for companies like EPC.

government. Due to its proactive

EPC is undergoing a journey to transform

approach, the business was one of

each area of the business. From taking

the first to be granted exemptions by

a closer look at changing consumer

the US Department of Commerce.

behaviors and delivering agile innovation

“When the US government an-

through simplified ways of working, the

nounced the 25% tariff on imported

business is also deploying new digital

steel, it was one of the key challenges

tools to become increasingly proactive

we were facing in our shaving business

E XE CU T I VE PRO FI LE

Nirav Mehta Nirav is a veteran of CPG industry. In his 20 years of experience, he has worked across numerous leading global CPG companies like Coty, Avon, L’Oreal and Edgewell. He brings significant cross-functional leadership experience in Plant Engineering, Manufacturing, Package Engineering, Supply Chain, and Procurement. Nirav is passionate about Procurement, as it demands a combination of soft skills like Negotiations and relationship building, as well as sound business acumen, financial skills, macro-economics, and category expertise.

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