With shifts in consumer behavior, an
amidst changing market trends.
evolving landscape from brick-and-mor-
The procurement team at EPC is
tar to e-commerce, as well as business
at the front and center of navigating
models changing to direct-to-consum-
through these complex challenges.
er and subscription-type models, these
Recently, the business effectively
tensions, on top of such geopolitical
managed an ongoing threat posed
uncertainties, has created a hotbed
by the steel import tariffs by the US
of challenges for companies like EPC.
government. Due to its proactive
EPC is undergoing a journey to transform
approach, the business was one of
each area of the business. From taking
the first to be granted exemptions by
a closer look at changing consumer
the US Department of Commerce.
behaviors and delivering agile innovation
â€œWhen the US government an-
through simplified ways of working, the
nounced the 25% tariff on imported
business is also deploying new digital
steel, it was one of the key challenges
tools to become increasingly proactive
we were facing in our shaving business
E XE CU T I VE PRO FI LE
Nirav Mehta Nirav is a veteran of CPG industry. In his 20 years of experience, he has worked across numerous leading global CPG companies like Coty, Avon, Lâ€™Oreal and Edgewell. He brings significant cross-functional leadership experience in Plant Engineering, Manufacturing, Package Engineering, Supply Chain, and Procurement. Nirav is passionate about Procurement, as it demands a combination of soft skills like Negotiations and relationship building, as well as sound business acumen, financial skills, macro-economics, and category expertise.
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