Supply-Build Canada Yardstick: Winter 2025

YARDSTICK From the Ground Up 2026 Building & Hardware Showcase

WHERE IDEAS TAKE ROOT, CONNECTIONS SPARK, AND BUSINESSES GROW.

WINTER 2025 Special Insert Help Us Protect the Industry that Builds Canada

P. 64 2026 Showcase Highlights

Working for our members everyday.

Standing behind the independent, the ambitious, and the just getting started.

“We had so much to learn in our first year of business and always felt Sexton’s support along the way.

The entire team is approachable & willing to help. As a newer business, we have never once felt insignificant. From the President to Sales to Accounting, we know Sexton is just a phone call away and that responsiveness to all members is their biggest commitment.

Sexton Group acts as an extension of our own team with a personal investment in our success. We would not be where we are today without the Sexton Group.”

Devon and Kelsey Brooks, Brooks Building Supplies

Our Promise to You: We help members succeed through advocacy, competitive programs, and transactional excellence—resolving issues fast, securing regional pricing advantages, and delivering the fastest rebates in the industry.

Join Canada’s leading lumber & building supply network.

Visit www.sextongroup.com or call 1-800-665-9209.

Proudly Canadian since 1985

TABLE OF CONTENTS

In this Issue PRESIDENT’S MESSAGE

Presence, competence, reliability shape strong teams

MEMBER CORNER

Member News & Upcoming Events

FALL IN REVIEW

Events, Education & Industry Leadership

ADVOCACY

November Washington D.C. Trip Recap New Federal Procurement Policy What It Means for Our Industry

ATTRACTING TALENT

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HR CORNER

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Building the Future, One Student at a Time

SHOWCASE

The Showcase Starts Here Let’s Build Great Things Together

Hockey For Hope With Heroes On Ice

SHOWCASE - GALA & AWARD Awards Gala

SHOWCASE - SHOWFLOOR

MEMBER FEATURE

Brenda Bourns

Amanda Camara Amelia Carrera

Marketing & Events Specialist

Jay Dion

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Policy Analyst

Camilla Josef

Online Marketing Coordinator

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Matthew Lucek

Membership Coordinator

72

Alisa Luo

Design & Social Media Coordinator

Travis Waite

Put Your Best Booth Forward

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Director, Finance & Administration

Amanda Wright

SHOWCASE - EXHIBITORS Put Your Best Booth Forward

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Workforce Development Manager

Published December 2025

Making the Most of Your Visit

78 85

TOURISM

Top Edmonton Dining Spots for Hosting During the Supply-Build Showcase 32

61 64

Mike Doyle and Michael Glenn Westrum

MARKETING CORNER

Jordan Bouchard

Data Entry Administrator

Vice President of Business Development & Marketing

IN MEMORIAM 29

Abimbola Bello

Events & Community Engagement Manager

SHOWCASE - ACTIVATIONS

CLOSING THE DEAL

From the Ground Up: How Smarter Knucklebooms Are Transforming the Way Lumber Moves

Introducing the Supply-Build Canada Business Series: A Clear Road map of Every Stage of Your Business 58

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Opening Doors for the Next Generation: All Saints Career Fair 2025 Recap

Stop Manufacture’splaining: The 2026 Marketing Playbook Contractors Actually Listen To

EDUCATION

SHOWCASE - HOCKEY GAME NIGHT

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Supply-Build Canada President Marketing & Communications Manager

SHOWCASE - BUSINESS COURSES

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What Makes a Great Sales Manager at an Independent Lumberyard

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2025 DMC Sales Salary Survey

Building a Strong Team: Welcoming and Keeping Great Employees

Liz Kovach

Thank-you to Our Sponsors

CHAIR’S MESSAGE

Showcase momentum meets critical advocacy.

MASTHEAD

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The Supply-Build Canada Yardstick is the official publication of the Supply-Build Canada and is published four times per year. It is mailed to all retail and associate members of the Supply-Build Canada, to retail lumber dealers and others in the building supply industry in Northwestern Ontario, Manitoba, Saskatchewan, Alberta and British Columbia, and to selected dealers in the Yukon, Northwest Territories and Nunavut. Views expressed in the Yardstick are not necessarily official Supply-Build Canada policy, nor does the publication of product information or any advertisement imply recommendation by the Supply-Build Canada. No part of this publication may be reproduced in any form without the written consent of the Supply-Build Canada.

Subscription rates in Canada: $12 per year, plus applicable taxes. Outside Canada: $15 per year, no tax. Rates quoted are for non-members only.

Canadian publication mail agreement #43754013.

Postmaster send change of Canadian address to:

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Winter Deck Safety & Maintenance: How to Prepare for Snow, Ice, & Moisture Damage 36 Secure Glass. Secure Home.

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Mayfair Lumber 50 Years Anniversary

43

The Norske Story: A Decade of Precision, Purpose and Growth

46

Building Solutions From The Ground Up

51

135 FORGE & FORM GALA Award Winners

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SUPPLY-BUILD CANADA 102-226 Osborne Street North Winnipeg, Manitoba R3C 1V4 Phone: 204-560-8235 Toll Free: 1-800-661-0253 Fax: 204-947-5195 supplybuild.ca

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PRESIDENT MESSAGE PRESIDENT’S MESSAGE

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n closing out 2025, I suspect many business leaders are in the process of developing or finalizing their business plan for 2026 and if you‘ve never prepared one, in simple terms it is a roadmap for the companies’ objectives, strategies and operations to meet the overall vision for the business.

A reality all business leaders face is that what got us to where we are today, will not get us to where we need to be next and this is a fact we need to reflect on each year when planning our operations for the year ahead.

As leaders we understand that leading a business is not easy. Entire libraries have been written on the topic. Having just passed my nine-year milestone with this Association, I really want to focus on some reflection takeaways posed in our most recent Executive Mastermind session.

Each year, we are asked to reflect on the “well, better, what now”. It is a simple exercise on the surface; but it requires self-reflection - which is something humans like to avoid because it is uncomfortable. Yet, when you take the time to honestly understand what you did well this past year, what was better but still needs work, and what comes next for you - the process becomes a powerful tool as part of your business planning and self-development.

My challenge to anyone reading this article - whether you lead a team or contributing within one- is to take the time to understand what you personally did well, better and identify “what now” looks like for you. I also challenge you to document how you can improve your presence, competence and reliability with your team.

One element of the planning for what’s next is understanding what resources are required to reach the next phase of your vision. And one of the most critical resources is people. Who you choose to surround yourself with will help to define the level of your success.

“What got you here, will not get you there.”

BEING PRESENT BEING COMPETENT BEING RELIABLE I have spent the past few weeks mulling this podcast over because it is a reminder that every team member – whether on a sports roster or in a workplace – holds responsibility that is bigger than the job title alone.

When you’re part of a team, you carry a role that reinforces the whole structure, much like a load-bearing beam that keeps everything upright.

How you show up each day strengthens or weakens that structure. How well you learn the playbook and execute your responsibilities matters because it directly influences the team’s success. And being reliable is foundational; when we trust that our colleagues have “got this,” we can be fully present in our own roles and perform at the highest level.

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~ LAUREN JOHNSON, Mental Performance & Executive Coach

And if you need support, use the tools we’ve built for you. Attend the PD sessions at the Showcase. Tap into the Five Stages of the Business series. And if you’re a leader ready to level up your development — and your team’s — I strongly recommend the Executive Mastermind Program. These are only a few of the initiatives we continue to build across all four pillars to support your business, your people, and your long-term growth. I’ve yet to meet someone who regretted investing in their mindset to live a fuller life for themselves and those around them.

For those who know me well, you also know I’m always here to provide a safe space to listen and talk things through. And if you take on this challenge and want an accountability partner, I’m more than glad to be that support.

What’s next for Supply-Build Canada in 2026? Stay tuned.

Liz Kovach PRESIDENT, SUPPLY-BUILD CANADA YARDSTICK MAGAZINE Winter 2025

PHOTO: ANDREW MAHON

I recently hosted Holly Stofa, a former CIA Operative & our 2026 Showcase Keynote Speaker on our “Across the Yard” podcast (and trust me, there is much more to unpack with her at the Showcase). One question I asked her to share is what accountability looks like for a team that has such high stakes and the margin of error is almost nonexistent. Her response pointed out the following key things that each person was required to be accountable for:

CHAIR’S MESSAGE

AS THE LAKES FREEZE AND THE SNOW BEGINS TO FALL, MANY OF US LOOK FORWARD TO SKIING, SNOWMOBILING, ICE FISHING — AND THE INDUSTRY’S FAVOURITE WINTER TRADITION: THE SUPPLYBUILD CANADA SHOWCASE.

“As an association, we must stand together to support the foundation of our construction industry: softwood lumber.”

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e’re heading back to Edmonton, and the Supply-Build Canada team has once again delivered an outstanding program. If you haven’t already, register you and your team for the week’s signature event: Wednesday morning keynote at 7:30 a.m - 9:30 a.m. The week is jamb (yes, spelled the way it should be) packed with opportunities, and far too many to list here. Visit www. supplybuildshowcase.ca to learn more.

I also want to highlight an important advocacy initiative that needs broad member engagement. As many of you know, the geopolitical challenges surrounding Canada’s softwood lumber industry continue to escalate. Despite repeated World Trade Organization (WTO) rulings in Canada’s favour, duties on our lumber entering the United States have increased, placing significant pressure on Canadian mills and our supply chain.

The National Association of Home Builders (NAHB) in the U.S. has been clear: Canadian lumber is necessary and desirable for American residential construction. Yet decisions affecting our industry are being made without a full understanding of how essential Canadian softwood is to the American housing market.

To address this, Supply-Build Canada has launched a targeted advocacy campaign in Washington. Our goal is to ensure the U.S. fully understands the reliability, sustainability, and economic importance of Canadian softwood lumber. You will find more detail in this issue — and you will also see our Advocacy Appeal Letter, which has been mailed to members. I encourage you to take a moment to read it and consider supporting this initiative.

—Len Regier

Today, our Western Canadian mills are under immense strain. Most Supply-Build members rely heavily on these mills; when they suffer, the impact is felt by all of us. We face longer delivery times, increased costs, and the challenge of sourcing alternatives when domestic production is weakened.

As an association, we must stand together to support the foundation of our construction industry: softwood lumber. Ensuring a strong, stable, and competitive supply for generations to come is essential to the health of every business in our sector. Advocacy comes at a cost — but the cause is well worth it.

Thank you for your continued support and commitment to strengthening our industry.

See you in January,

Len Regier CHAIR, SUPPLY-BUILD CANADA BOARD

PHOTO: ANDREW MAHON

Canada’s softwood lumber sector has been a cornerstone of our economy for generations.

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YARDSTICK MAGAZINE Winter 2025

MEMBER CORNER

Member Corner SHARING YOUR STORIES

Email us at marketing@supplybuild.ca or reach out via social media.

INDUSTRY NEWS HOME HARDWARE STRENGTHENS WESTERN TEAM WITH NEW BUSINESS DEVELOPMENT MANAGER NOWCO HOME HARDWARE HONOURED WITH LIFETIME ACHIEVEMENT AWARD Deanna and Tyler of Nowco Home Hardware (Lacombe, Alberta) were recognized with the Lifetime Achievement Award at this year’s Business Awards Gala — a moment that caught them both by surprise.

At just 39 and 43, the pair joked that “Lifetime” felt premature, but the recognition reflects something far bigger than years in business.

It celebrates the impact they’ve made on their community, their employees, and the industry as a whole.

For Deanna and Tyler, building Nowco Home Hardware has always been about relationships first — supporting Lacombe, showing up for their customers, and creating a business that feels like a cornerstone of the community.

Home Hardware Stores Limited has announced a key leadership shift with the appointment of Guy Lichter as the new Business Development Manager for Manitoba and Saskatchewan.

With more than 30 years of experience across Canada’s hardware and home improvement landscape — including leadership roles at TruServ Canada, RONA, Lowe’s, and Peavey Industries — Guy brings extensive knowledge in Dealer development, national sales, and brand growth. His mandate will focus on recruitment and consolidation in the region, further strengthening Home’s Dealer network and presence across Western Canada.

As part of this transition, Brian Hollingshead will turn his focus to Ontario and Atlantic Canada, ensuring continued growth in those markets.

Both roles report to Jason Hamburger, Senior Business Development Manager at Home Hardware Stores Limited.

“This award belongs to our incredible staff, customers, and community,” they shared. “You’re the reason we love what we do, and the reason we continue to grow.”

“Guy brings forward a deep knowledge of the industry and a passion for Dealer success to our team,” said Dale MacPherson, Senior Director, Store Operations/Business Development/Real Estate. “Backed by Jason’s strong leadership, I’m confident the addition of Guy will strengthen our ability to grow Home’s market share and support our Dealers more effectively.”

A well-deserved nod to two leaders who continue to shape their community — and our industry — from the heart.

A strong step forward as Home Hardware continues to build momentum nationwide.

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YARDSTICK MAGAZINE Winter 2025

MEMBER CORNER

BIG MOVES: LOWE’S EXPAND THROUGH MAJOR ACQUISITIONS Two major players are making bold moves in the GSD space — and the ripple effects will be felt across Canada.

Lowe’s has announced an agreement to acquire Foundation Building Materials (FBM) for US$8.8 billion.

For Canada, the Lowe’s–FBM deal is especially notable: FBM operates roughly 27 Canadian yards (including Winroc locations) with an estimated C$400 million in annual revenue. Lowe’s previously exited the Canadian market in 2023 — this move could pull them back in, depending on whether those assets are kept or sold.

FBM is one of North America’s largest GSDs, with 370 locations and 40,000 pro customers, making both acquisitions significant power plays in the pro supply market.

A developing story with major implications for the Canadian building supply landscape.

INDUSTRY NEWS: BIG WINS OUT WEST Richardson’s Home Hardware and Brooks Building Supplies brought home major honours at this year’s Outstanding Retailer Awards during the Hardlines Conference in Banff on October 21, 2025.

PHOTOS: SUPPLIED

We love to see Western Canada leading from the front. Congratulations to both teams for raising the bar for our industry.

RETAIL SPIRIT AWARD

BEST HARDWARE STORE

Brooks Building Supplies (Rosetown, SK)

Richardson’s Home Hardware (Nipawin, SK)

Kelsey & Devon Brooks were recognized for embodying the heart of independent retail—adaptability, initiative, and a deep commitment to their customers.

Owners Theresa & Dustin Chalus earned top marks for their commit-ment to service, strong community roots, and a customer experience that consistently goes above and beyond.

PHOTO CREDITS: Brooks Building Supplies: Niki Duncan (DuPont), Kelsey & Devon Brooks, Martha Swinn (DuPont)

PHOTO CREDITS: Richardson’s Home Hardware: Joelle Cohn & Lauren Csire (National Hardware Show), Theresa & Dustin Chalus

YARDSTICK MAGAZINE Winter 2025

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MEMBER CORNER

PRAIRIE MOMENTS WE LOVE Here’s a gem from Kelsey Brooks at Brooks Building Supply — snapped while she was out combining, enjoying a Supply-Build branded beer, and balancing life as a busy mom.

If you’ve been to our golf tournaments or any of our Summer and Fall events, you’ve likely seen (and sampled!) our branded beer. We’re glad members enjoy it as much as we enjoy putting it together.

It’s the kind of small-town prairie moment that reminds us what makes this industry special: hard work, heart, and the ability to make it all happen — sometimes all at once.

Thanks for sharing this slice of real life, Kelsey.

HOME HARDWARE OPENS FIRST WINNIPEG LOCATION On Monday November 24, the Home Hardware – Winnipeg South store officially opened its doors at 2860 Pembina Highway, marking a major milestone for both the brand and the region.

The store is owned by the EPLS Group of Companies, an Inuit-owned family business, with Dealer-Owner Ryan St. John at the helm. Ryan also operates two Home Hardware Building Centre locations in Nunavut, making this Winnipeg opening a significant expansion for the group.

Our team joined the industry, dignitaries and Home Hardware leadership and team for the private soft opening. Guests enjoyed traditional Inuit entertainment, complimentary appetizers and drinks, and an early look at the impressive new space.

A proud moment for EPLS, Home Hardware, and the Winnipeg community as this new location brings fresh energy and choice to the city’s south end.

AD REPORTS RECORD SALES AND GROWTH THROUGH THE THIRD QUARTER OF 2025

AD reports that member sales through the first nine months of 2025 increased 28% to $78 billion across the group’s 14 divisions and three countries. Member purchases from AD suppliers rose 31%.

A significant percentage of AD’s overall YTD growth was the result of its 2024 merger with IMARK Electrical. However, AD members also acquired 75 companies year-to-date, including 24 fellow AD members and 51 from outside the group.

PHOTOS: SUPPLIED.

Same-store sales of existing AD members increased by 6% in the U.S., 5% in Canada, and 1% in Mexico, in their respective currencies.

Chairman and CEO Bill Weisberg said, “2025 continues to be AD’s largest growth year ever, boding exceptionally well for our ability to deliver increased profitability to our owner-members, increased market-share to our supplier partners and cost-efficiently support our growing community of independents for years to come.”

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MEMBER CORNER

TAKE OUR KIDS TO WORK DAY – NOVEMBER 5, 2025 This year’s Take Our Kids to Work Day brought great energy across the industry, with members opening their workplaces to curious Grade 9 students — and even the youngest future builders. From manufacturing floors to shop counters, it was a chance to show young people the wide range of opportunities waiting for them in building materials.

We were thrilled to host Caylen Trusty at the Supply-Build Canada office, where she toured with members in Winnipeg and heard from our team about how we support members across the industry and the diverse roles that make it all happen.

A big thank you to Quik-Therm , McYunn & Yates and Windsor Plywood for welcoming her — she left excited and inspired by what she saw.

A standout moment came from CGC, who hosted more than 12 students across two plants in Toronto, giving them a close-up look at real production environments and the many career paths our industry has to offer.

We also received a special entry from Brooks Building Supply — baby Maya on-site, confidently “supervising” her dad. If we’re talking about catching them young, Maya may have set a new record.

Congratulations to this year’s contest winners: 1st Place: All-Fab – winning a stainless-steel dog bowl from our eStore, submitted by Kelly Wright 2nd Place: CGC – receiving a $50 eStore credit 3rd Place: Brooks Building Supply – receiving a $20 eStore credit Thank you to every member who took part and shared their moments with us. These experiences help young people see what’s possible in our industry — and they remind all of us how meaningful it is to open our doors to the next generation.

We’re already looking forward to next year’s event.

Shop the Supply-Build Canada e-store 12

PHOTOS: TOP LEFT: CAYLEN TRUSTY AT QUIKTHERM, TOP RIGHT: BABY MYA, BOTTOM RIGHT: BABY MYA, CENTRE LEFT: STUDENTS AT CGC PLANT, BOTTOM LEFT: : CAYLEN TRUSTY & AMANDA WRIGHT

YARDSTICK MAGAZINE Winter 2025

FALL IN REVIEW

SUPPLY-BUILD CANADA NEWS EVENTS, EDUCATION & INDUSTRY LEADERSHIP From energizing in-person events to policy advocacy and hands-on education, this fall was a season of meaningful connection. Members showed up, conversations moved forward, and our industry continued to grow stronger together

BUILDING CONNECTIONS WELCOME WEDNESDAY – A NEW MEMBER TOUCHPOINT

This fall, we launched Welcome Wednesday, our new quarterly onboarding and refresher session. Members met the Supply-Build Canada team, got familiar with our four pillars, and explored how to make the most of their membership. It’s already proving to be an easy, impactful way for members to stay connected and informed. Next Welcome Wednesday is coming up in February 2026.

WELCOME JAY TO SUPPLY-BUILD CANADA!

We’re pleased to welcome Jay Dion as our new Policy Analyst.

Jay brings strong experience in public policy, research, and government relations, including work with Transport Canada, where he advised on northern transportation systems. He holds both a Bachelor of Arts (Honours) and a Master of Arts in Political Science from the University of Manitoba, with research focused on Canada–U.S. water management.

135 FORGE & FORM AWARDS GALA

Following the Hardlines Conference, our team welcomed members, partners, and industry leaders at the 135 Forge & Form Gala & Awards on October 22 at the Fairmont Banff Springs. The evening celebrated 135 years of innovation and leadership in Canada’s LBM sector, honouring achievements across 15 award categories — from sustainability to innovation to collaboration & products. A huge thank-you to our sponsors, partners, nominees, and attendees for making this milestone event unforgettable and for helping us shine a spotlight on the innovators shaping the future of our industry.

Jay is passionate about how thoughtful public policy can help industries grow, and outside the office he enjoys spending time outdoors and relaxing at his family cabin.

Say hello when you see him at the Showcase.

INDUSTRY INSIGHT NIGHT – BRITISH COLUMBIA

It was a refreshing mix of honesty and clarity — and a reminder that collaboration remains our strongest tool.

KNOW YOUR PRO – BARRIERTEK, NISKU

Our fall Know Your Pro tour stop in Nisku brought together more than 30 attendees for an immersive session with BarrierTek. Members explored the ProTEKtor II and AtTEK systems, learned about their treatment technology, and witnessed the dramatic Science vs. Fire demonstration. A huge thank-you to Mary Brown’s Chicken for keeping everyone fuelled.

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BUILDING WESTERN CANADA CONFERENCE (FORMERLY BUYMART)

At the FCL BWCC, our team connected with members across Western Canada, shared workforce development resources, and offered attendees an exclusive 25% discount on Supply-Build Canada courses.

Training continues to be one of the most in-demand supports across our sector, and this event highlighted that clearly.

YARDSTICK MAGAZINE Winter 2025

PHOTOS: SUPPLIED

Our first Industry Insight Night in BC brought decision-makers together for candid conversation on today’s economic realities, workforce challenges, housing affordability, and step code implementation.

FALL IN REVIEW

INSPIRING THE NEXT GENERATION Our Let’s Go Build movement continued to gain ground with two Alberta job fairs and Supply-Build Canada Career Fair campaign launch and refreshed digital pathways that help students and job seekers discover career opportunities in building supply.

SHARPENING SKILLS, GROWING LEADERS This season, members joined us for four high-impact and well attended webinars designed to help teams lead stronger and work smarter: AI in Supply Chain Ian Tell, Bison & Bird 3-Prong Approach to Prospecting Mike McDole, Firing Line LBM Advisors Search Marketing in the New World of AI Sophie Brooks, Raven Performance Framing the Future: Leadership in Lumber & Building Supply R.M Caliguiri, Caligiuri Leadership

ACROSS THE YARD PODCAST – SEASON 4 LAUNCH! New episodes dropped throughout fall, featuring voices across sales, leadership, communication, and risk management:

PHOTOS: SUPPLIED

• Eric Dalton (DFM West) • Ryan Caligiuri • Genny Sacco-Bak • Federated Insurance (Reza Kamrani & Alex Hawkins) Each episode delivered real, applicable insights for teams at every level.

YARDSTICK MAGAZINE Winter 2025

buildHER CAREER PANEL – EDMONTON

Our Edmonton buildHER Leadership Panel closed out the fall with a meaningful and energizing conversation on leadership, resilience, and creating space for women in the LBM industry. A heartfelt thank-you to our panelists — Jaana Reinikka (Castle Building Group), Simran Malhi (Building Supply Depot), and Brianna Keats (Metrie) — for sharing their experiences, and to all attendees who joined us to support, learn, and keep this important momentum moving forward.

WHAT’S COMING UP • 2026 Building & Hardware Showcase – January 19–22, Edmonton • More Know Your Pro tours, micro-events, and education sessions throughout winter • Quarterly Welcome Wednesday returning early 2026 We’re not just building supply.

We’re building Canada’s future — one member, one workshop, one connection at a time.

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ADVOCACY

November Washington D.C. Trip Recap David Marten, Elevate Government Affairs 16

YARDSTICK MAGAZINE Winter 2025

ADVOCACY FROM: DAVID MARTEN, ELEVATE GOVERNMENT AFFAIRS TO: LIZ KOVACH, SUPPLY BUILD CANADA SUBJECT: SUMMARY OF NOVEMBER 2025 TRIP TO WASHINGTON, DC

S

upply-Build Canada and allies traveled to Washington, DC from November 4-5 to build relationships with key U.S. federal stakeholders and advocate for the importance of reaching an agreement between the U.S. and Canada that maintains a stable supply of softwood lumber while creating and sustaining jobs on both sides of the border. Attendees included:

offices is critical given that the party out of power historically does well in the mid-term elections (to be held in November 2026) and Democrats are well positioned to take controls of the House then. Additionally, members including Sen. Tim Kaine (D-VA) have been working to force votes on Canadian tariffs to put Senators on the record and bring public pressure against the Trump Administration.

• Liz Kovach, President, Supply-Build Canada

These offices, along with some Republicans, affirmed that our focus on housing affordability is the right one given the importance of the topic (and affordability generally) in U.S. politics today. Members of Congress in every district are hearing from their constituents on the issue. However, they also believed that U.S. associations that focus on housing can do more to be vocal on the issue of softwood lumber specifically. Democratic staff also suggested that the Canadian government needs to show to the Trump Administration the full package of agreements it has already made, rather than individually, to show they are serious about reaching an overall trade deal. Additionally, staff from another Democratic office noted that the views of U.S. mills were not wholly in sync, saying that they had heard from some mills in their state that were split on the government’s approach to softwood lumber.

• Ken Crockett, Vice President, Star Building Materials • Corinne Stavness, Vice President – Government Relations and Partnerships, Western Forest Products • David Marten, Executive Vice President, Elevate Government Affairs

RECAP OF MEETINGS AND KEY TAKEAWAYS

PHOTO: SUPPLIED

Over the course of the trip, the group sought to identify and build relationships with potential allies and those in Congress sympathetic to the concerns raised by the Canadian softwood lumber industry on the unsustainable level of duties and tariffs leveled over the past nine months. In doing so, we recognized that the Canadian industry has not had a voice in Washington, DC in the past, while the U.S. Lumber Coalition has been actively engaged with the U.S. federal government since the 1980s. Thus, a key part of the overall effort is bringing awareness to the interdependence of the U.S. and Canadian lumber economies and the need for Canadian lumber. We heard universally from both Republican and Democratic lawmakers, as well as the Canadian embassy and provincial representatives, that this kind of boots-on-the-ground effort is importance and what is required to move the needle on the issue.

We met with staff from several members Elevate identified as likely to be closely engaged on issues of U.S.-Canadian relations, including the co-chairs and members of the American Canadian Economy and Security Caucus. This caucus, launched in 2023 by Reps. Mark Amodei (R-NV) and Lizzie Fletcher (D-TX) is a bipartisan coalition in Congress dedicated to advancing policies that strengthen the economic and security relationship between the two countries.

As we expected, the Democratic offices we spoke to were sympathetic to our efforts while acknowledging that they have little influence at the moment over the Administration’s actions. Still, engagement with these

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ADVOCACY

Some Republican offices expressed sympathy and advice for getting the Administration to move towards an agreement with Canada, as well as incorporating softwood lumber into the overall deal. Multiple Republican staff gave detailed landscape of the current state of relations based on their conversations with the Office of the U.S. Trade Representative (USTR) and Department of Commerce, noting that bilateral agreements with Canada and Mexico are a possibility next year rather than a renegotiation of CUSMA. They also suggested that we develop a “myth vs. fact” document to combat the messaging from the U.S. Lumber Coalition. Similarly, other Republican staff noted that Treasury Secretary Scott Bessent has been vocal on housing affordability, and that Treasury and USTR are seen as the “adults in the room.” While one Republican staffer noted that they and many other Members were focused on private messaging to the Administration, Democratic offices felt strongly that private conversations would not be enough and that pushing Republicans to publicly push back is necessary.

As anticipated, some Republican staffers either deferred to the Administration to “give them room” to negotiate and make trade deals, or aligned closely with the White House’s talking points on trade with Canada.

The Canadian embassy and provincial ministers agreed that our advocacy was valuable and needed to ensure softwood lumber is incorporated into any trade deal. However, the embassy expressed the need to ensure industry is coordinated across Canada, and echoed that U.S. entities supportive of reaching a deal on softwood lumber need to get further engaged with the Administration.

They also noted their belief that in order to make a deal, both sides need to see it is in their mutual interest.

NEXT STEPS The Supply-Build federal team will work to build relationships with and buy-in from entities on the U.S. side of the border, such as homebuilders and retailers, that we identify as helpful to push Republicans in Congress and the Administration on reaching a deal on softwood lumber. We will work to coordinate with these groups to identify champions in Congress and continue to educate offices on the importance of Canadian softwood lumber for the U.S. Ultimately, framing the issue as one central to supporting U.S. jobs and housing affordability is what will help put softwood on the table on the U.S. side.

• Office of Sen. Kevin Cramer (R-ND) • Office of Sen. Bill Cassidy (R-LA) • Office of Sen. John Cornyn (R-TX) • Office of Sen. Tim Kaine (D-VA) • Office of Sen. Angus King (I-ME) • Office of Sen. Peter Welch (D-VT) • Office of Rep. Mark Amodei (R-NV) • Office of Rep. Buddy Carter (R-GA)

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• Office of Rep. Lizzie Fletcher (D-TX) • Office of Rep. Dina Titus (D-NV) • Office of Rep. Marc Veasey (D-TX) • Carlos Vanderloo, Minister-Counselor for Economic Trade and Policy, and • Canadian Embassy trade team, Embassy of Canada to the United States •

• Canadian Provincial Representatives in Washington, DC o David Paterson, Ontario o Nathan Cooper, Alberta o Robert Maurice, Quebec o Richard Madan, Manitoba

YARDSTICK MAGAZINE Winter 2025

PHOTOS: SUPPLIED

APPENDIX - LIST OF MEETINGS

ADVOCACY

New Federal Procurement Policy: What It Means for Our Industry PROPOSED MADE IN CANADA STRATEGY — A SURVEY FOR MANUFACTURERS Rebekah Doerksen

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his fall, Supply-Build Canada asked manufacturers, distributors, and suppliers to share feedback on a major federal policy that is set to reshape how Canadian-made products are treated in government procurement.

Some members responded with valuable detail; others indicated they were still reviewing.

As this policy moves quickly toward implementation, we need broader participation to ensure our industry’s reality is heard.

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YARDSTICK MAGAZINE Winter 2025

ADVOCACY

WHAT MEMBERS TOLD US SO FAR Early survey responses revealed several critical themes that government must consider as it finalizes this policy:

1. CANADIAN-MADE PRODUCTS OFTEN RELY ON ESSENTIAL FOREIGN INPUTS. Even when manufacturing occurs entirely in Canada, components such as polymers, foils, resins, glass, hardware, PVC parts, fiberglass materials, and foam blowing agents must be sourced internationally because no domestic alternatives exist.

POLICY IS CHANGING, AND FAST Canada is rolling out a new strategy aimed at strengthening domestic manufacturing and ensuring reciprocal access to international procurement markets. Under the new rules, the federal government can limit bids from suppliers in countries that restrict Canadian companies from accessing their contracts.

The intention is to prioritize Canadian suppliers and trusted trading partners.

The risk lies in the details — because the policy could unintentionally disadvantage many Canadian-made products that rely on small but essential foreign inputs.

PHOTO: ADOBESTOCK.COM

To prevent that outcome, government departments are seeking real, on-the-ground information from industry.

Supply-Build Canada has already been at those tables. We have raised concerns about supply chain realities, crossborder inputs, and the long list of components that Canada does not manufacture domestically — but which are essential to producing the goods our members sell every day.

We need your insights to strengthen our advocacy and ensure those conversations reflect the truth of your operations.

YARDSTICK MAGAZINE Winter 2025

2. SOME CANADIAN PRODUCTS COULD LOSE ELIGIBILITY UNDER PHASE 2.

Products that are 90–99% Canadianmade risk being disqualified if they contain small amounts of foreign inputs. In several sectors, 50% or more of raw materials are imported simply due to the nature of the product.

3. COST AND SUPPLY CHAIN PRESSURES WILL INCREASE IF SOURCING RULES TIGHTEN.

5. NON-CANADIAN CONTENT VARIES DRAMATICALLY ACROSS PRODUCTS. Member responses ranged from less than 1% foreign content to over 50%, underscoring the need for sectorspecific rules rather than a one-sizefits-all approach.

WHY WE NEED MORE RESPONSES Our goal is to help the government shape a policy that strengthens Canadian manufacturing without disrupting supply chains or penalizing locally made products To do that, we need a more complete picture from across the industry.

If you have not yet participated, we are asking you to take a few minutes to complete the survey. Your input is essential in identifying which goods are made in Canada but depend on non-Canadian inputs, and why those inputs matter.

This is one of the most important advocacy efforts we will undertake this year.

Your voice can help prevent unintended consequences and ensure this policy supports—not challenges—the businesses in our industry.

Forced substitution may raise production costs, limit availability, or create bottlenecks — especially when inputs are globally controlled or unavailable in Canada.

4. OPPORTUNITIES EXIST, BUT ONLY IF THE POLICY IS DESIGNED WITH FLEXIBILITY. If implemented sensibly, the policy could strengthen domestic competitiveness, support Canadianmade materials, and encourage investment in manufacturing capacity.

Take the Survey

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ATTRACTING TALENT

Real Data. Real Impact.

Take part in the DMC 2025 Sales Salary Survey Today.

Alex Mather

This short, five-minute survey is fully anonymous and designed to capture current, accurate compensation and benefits data directly from the source: Sales Reps in the field. By participating, you’re helping to create a clear, reliable picture of industry pay trends—data that supports smarter decisions around hiring, retention, and budgeting.

Independent Retailers and Dealer Networks—your participation in this survey is especially important. You’re one of the most sought-after segments in our reporting, but also one of the least represented. We can’t provide credible information for your segment without your help - please take part!

A Call to Business Owners and Leaders - We encourage you to share this survey with your sales teams. Every response is treated with complete confidentiality—no results will be linked or pinpointed to specific companies, individuals, or locations - even in remote markets. We are also running this report for the US - so if you have teams across the border, please encourage them to participate as well.

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WHAT YOU’LL GAIN Actionable insights to support and guide your retention, hiring, and budget strategy Representation for your role, region, and market channel Free access to the final report, which will be released at the 2025 Supply-Build Expo in Edmonton this January Your participation strengthens not only the report, but will also help to build an inclusive and accurate picture of benefits and compensation trends for the entire building materials community.

Please take the Survey Now For access to past reports, please visit DMCrecruitment.com and click the Resources tab.

Thank you for your help in building a stronger, smarter, and more competitive industry.

YARDSTICK MAGAZINE Winter 2025

PHOTO: ADOBESTOCK.COM

T

he building materials industry is evolving—and so are the people who drive its success. To keep pace with changing market conditions, DMC Recruitment, in partnership with Supply-Build Canada, is once again inviting sales professionals across Western Canada and the Prairies to take part in the 2025 Sales Salary Survey—our third initiative dedicated exclusively to sales roles in the building materials sector.

Opening Doors for the Next Generation: All Saints Career Fair 2025 Recap

ATTRACTING TALENT

Amanda Wright

B

etween industry growth and retirements, our labour study shows that we’ll need roughly 1,783 new employees every year through at least 2028. With that kind of demand ahead, building a strong talent pipeline isn’t optional — it’s essential.

That’s why events like the All Saints High School Career Fair matter.

PHOTO: SUPPLIED

On November 26, 2025, Supply-Build Canada joined Careers Alberta for their annual fair at All Saints High School in Calgary. More than 550 students and parents came through the doors, many learning about the building materials industry for the very first time. Our Let’s Go Build booth, interactive displays, and brand-new Career Fit Quiz helped spark curiosity and start conversations about real opportunities across our sector.

We were joined by several member businesses who showcased the breadth of careers in building materials. Students connected directly with industry professionals, explored hands-on product demos, and completed a member-booth bingo card for prizes.

A special thank-you to Cloverdale Paint, IKO, Integrity Group of Companies, MiTek, Owens Corning, Shoemaker Drywall, and Windsor Plywood Totara — and to Star Calgary for assisting with our large tablet display that drew continuous attention from students

YARDSTICK MAGAZINE Winter 2025

CHANGING THE CONVERSATION WITH STUDENTS AND FAMILIES President, Liz Kovach spoke directly to students and parents during the event. Her message focused on shifting how we talk to young people about their futures.

Too often, kids are asked what they want to do “for the rest of their lives” — a question that many admitted makes them uncomfortable.

They simply don’t know yet, and the pressure to choose early can feel overwhelming.

LIZ ENCOURAGED STUDENTS TO THINK DIFFERENTLY: • Career pathways are not linear.

• Experience is built through trying things — volunteering, internships, part-time work, full-time work.

• Skills develop over time, and interests become clearer through exposure and exploration.

Students were also encouraged to visit member booths and sign up for Supply-Build Canada Building Materials Fundamentals (BMF) Course, a free training program made possible through the Government of Alberta.

Throughout the day, conversations also touched on the need for curriculum to evolve — and how industry can play a bigger role in supporting that change.

THIS IS ONLY THE BEGINNING This is the first in a multi-school series of career fairs we’re hosting with Careers Alberta. These events help us: • Get our sector on students’ and parents’ radar • Support teachers and career counsellors • Build early awareness of the strong careers available in building materials industry • Strengthen relationships between members and their communities Participation is free, and the impact is meaningful.

If you’d like your business to take part in a 2026 career fair, please contact Amanda Wright at awright@supplybuild.ca Want to get more involved in our workforce development initiatives? Give us a call — we’d love to talk about how you can help.

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HR CORNER

Building a Strong Team: Welcoming and Keeping Great Employees

“When people feel supported and part of the team from the get-go, they’re more likely to stick around for the long haul.

—Natalie Bell

In the fast-paced building materials industry, businesses often focus on the tangible—stocking the right products, managing logistics, and meeting customer needs. But there’s another crucial element that supports all these efforts: the people. Your employees are your greatest asset.

Let’s explore how to bring new folks into your business and keep them around.

Natalie Bell, CWS

PHOTO: SUPPLIED BY NATALIE BELL

ROLLING OUT THE WELCOME MAT: MORE THAN JUST PAPERWORK Welcoming a new employee (what HR professionals call “onboarding”) isn’t just about forms and a quick tour. It’s a chance to make a great first impression and start building a relationship. Think of it like being a good host at a party—you want your guests to feel comfortable and know where everything is.

Why does this matter? In an industry where safety and precision are crucial, a good welcome can help prevent costly mistakes and accidents. By taking the time to show new hires the ropes—from processes to safety rules and company values—you’re setting them up to succeed and protecting your business.

YARDSTICK MAGAZINE Winter 2025

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HR CORNER

KEEPING YOUR A-TEAM: IT STARTS ON DAY ONE Keeping great employees around isn’t something to start thinking about when they hand in their notice. It begins the moment they walk through your doors. When people feel supported and part of the team from the get-go, they’re more likely to stick around for the long haul.

Consider this: If someone understands their job, knows the company’s goals, and sees how they fit in, they’re much more likely to stay. But if they feel lost or disconnected? They might start looking for the exit pretty quickly.

SIMPLE STEPS FOR A STRONGER TEAM So, how can you make this work for your business?

Here are some practical ideas: CREATE A WELCOME PLAN. Make a checklist for a new hire’s first few weeks.

Include introductions, training sessions, and everything in between.

IMPLEMENT A BUDDY SYSTEM. Pair new folks with an experienced team member who can show them the ropes and answer questions.

THE LONG-TERM PAYOFF Sure, setting all this up takes some time and effort. But the benefits are undeniable. Employees who feel supported and connected work harder, care more about their jobs and stick around longer. In an industry where skilled labour is hard to come by, keeping top talent is more important than ever.

By focusing on welcoming people properly and keeping them engaged, businesses aren’t just filling positions—they’re building a strong, reliable team that will help them thrive for years to come. In the building materials world, that’s just as important as having the right products on the shelves.

Written by Natalie Bell, CWS People & Culture Consultant

SET CLEAR EXPECTATIONS Make sure new employees know what their job is, how it helps the company, and what doing a great job looks like.

Natalie Bell Consulting “A breath of fresh HR!” **This article draws on generally accepted HR practices and the author’s experience in consulting**

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Trusted by Supply-Build Canada. Plus, enjoy exclusive member pricing! Contact Natalie Bell at hello@nataliebell.ca today.

YARDSTICK MAGAZINE Winter 2025

PHOTO: ADOBESTOCK.COM

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CLOSING THE DEAL

What Makes a Great Sales Manager at an Independent Lumberyard TURNING HIGH DEMAND, TIGHT MARGINS, AND CONTRACTOR EXPECTATIONS INTO SALES LEADERSHIP SUCCESS

PHOTOS: ADOBESTOCK.COM PHOTO:

Mike McDole

A

t LBM dealers, the sales manager is the lynchpin between operations, outside sales, and customers — especially contractors. In an industry where product availability, pricing volatility, and service speed can make or break a sale, great sales managers do far more than push paperwork or enforce quotas. They lead teams, coach reps, troubleshoot, and build relationships that help keep contractors loyal in a competitive market.

But what exactly separates a merely competent sales manager from a great one?

Here’s a look at the key qualities and habits that I believe help define top-performing sales managers in contractor-focused lumberyards—and how dealers can support their development.

YARDSTICK MAGAZINE Winter 2025

1. THEY KNOW THE CONTRACTOR’S WORLD I’ve found the best sales managers don’t learn contractors’ needs from spreadsheets; they understand the urgency of a job-site short on materials, the implications of delays, and the frustrations of meeting deadlines.

Whether they came up through inside sales, outside sales, or even spent time as a contractor, good managers lead with empathy. They speak the contractor’s language, try to anticipate problems before they arise, and coach their team.

2. THEY PRIORITIZE PEOPLE OVER PRODUCT Margins are tight, and products can be sourced from anywhere. What keeps a contractor coming back is the relationship — built on trust, responsiveness, and the confidence that when something goes wrong (and it will), it gets rectified as fast as possible.

Great sales managers understand this. They invest in their team — training them not just to sell products, but to solve issues. They hold regular check-ins, coach in real time, and celebrate team wins, even the quiet ones. They understand that a motivated, confident sales rep can maintain the loyalty of an account just by picking up the phone and knowing how to confidently handle whatever may come their way.

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CLOSING THE DEAL

3. THEY BALANCE ACCOUNTABILITY WITH AUTONOMY

problems, troubleshooting with departments when issues arise, and coaching salespeople.

Too many sales managers fall into one of two traps: they either micromanage every deal or disappear into admin mode and lose touch with what’s going on out in the field.

They model the behaviors they expect— responsiveness, professionalism, urgency, and adaptability. When their reps see them sweating the details and being available beyond store hours to get it right, it sets the tone for the entire sales culture.

Great managers avoid both extremes. They set clear expectations and sales targets, but they give their reps room to succeed without micromanaging. They track performance but don’t hover. They provide coaching. And when someone is off-track, they intervene constructively — with questions, not accusations.

6. THEY PROTECT THE MARGIN—EVEN WHEN IT’S HARD

A contractor-focused sales team doesn’t need a boss constantly barking orders. They need a leader who sets the pace and clears obstacles.

4. THEY KNOW THEIR NUMBERS—BUT DON’T WORSHIP THEM KPIs matter, but they’re a lagging indicator.

Great managers use data as a tool — not a crutch.

They know which metrics truly reflect performance (sales, gross margin, close rates on quotes, product category mix, customer profitability) and which ones can be misleading (raw sales volume with no context). More importantly, they train their salespeople to understand the “why” behind the numbers — so that improvement becomes internal.

They also understand that not all wins show up on a spreadsheet. Rebuilding a strained relationship with a long-time contractor or earning a shot with a new custom builder matters too.

5. THEY LEAD FROM THE FRONT, NOT THE BACK OFFICE In the lumberyard world, credibility is everything. Sales managers earn respect not by title, but by presence. That means things such as riding along on sales calls, building relationships with customers, helping with customer 30

LBM dealers don’t win long-term by being the cheapest. They win by being reliable, responsive, and value-oriented.

Great sales managers teach their teams to quote confidently, justify value, and walk away from bad business. They push for margin discipline without discouraging creativity. They coach on how to upsell with integrity, how to frame value beyond price, and how to hold the line when contractors ask for “just a little off the top.”

FINAL THOUGHTS: INVEST IN YOUR SALES MANAGERS— AND REAP THE BENEFITS If you’re an owner or c-suite personnel, your sales manager is one of the most important leadership roles in the company. They influence margins, customer relationships, team morale, and long-term growth.

Yet too often, they’re under-trained, overtasked, and expected to “figure it out.”

Want to protect your customer base, boost profitability, and grow your reputation in the market? Start by investing in sales & leadership training, support, and coaching that your sales manager needs to thrive. Because when your sales manager gets better, everything else does too.

They understand that margin isn’t just a number — it’s the oxygen that fuels service, support, and long-term stability.

7. THEY BUILD A CULTURE THAT KEEPS GOOD PEOPLE Turnover is expensive — and demoralizing.

The best sales managers create a culture that makes people want to stay. That means fairness, support, accountability, recognition, and a sense of shared mission.

They give new reps a ramp-up plan. They pair rookies with veterans. They create fair incentives that encourage overall teamwork. And when someone underperforms, they address it directly and constructively.

They also know how to have fun when the time is right — because in a high-pressure business like ours, humor and camaraderie can go a long way.

Mike McDole brings 40+ years of actual hands-on LBM experience, including serving as SVP of a major regional pro dealer. As principal of Firing Line LBM Advisors, he helps LBM dealers across North America improve management efficiency; drive profitable sales; sales training; KPI’s; and more.

Mike can be reached at mike@firinglinelbm.com or 774.372.1367.

YARDSTICK MAGAZINE Winter 2025

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MARKETING CORNER

Stop Manufacture’splaining: The 2026 Marketing Playbook Contractors Actually Listen To IF YOU THINK CONTRACTORS, BUILDERS, AND DESIGNERS CARE ABOUT YOUR FANCY SLOGANS, LONG SPEC SHEETS, AND INDUSTRY AWARDS, YOU’RE MISSING THE MARK.

By Marc Atiyolil, Co-Host of Marc and Mandy Show and Editor-in-Chief at Home Trends Magazine

Anyone who has spent time on a jobsite knows this. Contractors can smell a sales pitch before you even open your mouth. They don’t buy into hype or jargon. They don’t respond to marketing that sounds like it was written by someone who has never stood in the mud at 6 a.m. waiting for a load of lumber or shingles to arrive. And that’s where dealers and yards actually have a massive advantage. You’re part of their daily routine. You hear their frustrations and their wins in real time. You’re closest to the work, and that gives your voice more credibility than any fancy marketing slogan.

Contractors want to know one thing: does this product save them time, save them headaches, and help them deliver better results for their clients? That’s it. Yet most brands and even some suppliers still make 32

the mistake of making everything about themselves, their specs, their features, their awards while forgetting that the contractor’s day is what matters most.

The data backs this up. Forty-seven percent of builders say they ignore marketing entirely when it feels too corporate or disconnected from the trades. Thirty-eight percent say they’ve stopped using a product because the messaging felt misleading or tone-deaf to jobsite realities.

And that’s not just a manufacturer problem. Lumber yards and dealers lose customers the same way when communication feels out of touch or when the buying experience feels like an obstacle rather than a support.

When we feature products on our national TV show, the goal is never to push a sale. I talk about something the same way I’d talk to a buddy grabbing coffee at the counter of the local yard. “Here’s what I used.

Here’s what problem it solved. Here’s what you should know.” That tone resonates because it’s honest and practical. It mirrors how contractors talk to each other in the aisles of a dealer or leaning on their tailgates at the end of the day.

YARDSTICK MAGAZINE Winter 2025

PHOTOS: SUPPLIED

W

hether you’re a manufacturer, a lumber yard, or a dealer, the same rule applies. Stop “manufacture’splaining” and start speaking their language. The buying experience shouldn’t be about how much more product you can move. It should be about how you can make their day easier. Focus on the customer and your sales will skyrocket in 2026.

MARKETING CORNER

Forty-seven percent of builders say they ignore marketing entirely when it feels too corporate or disconnected from the trades. caused by unclear instructions, confusing product lines, or unreliable materials. That’s an entire day of productivity. Imagine being the dealer or manufacturer who gives them that day back. That’s loyalty.

That’s retention. That’s long-term revenue.

The buying experience plays a huge role too. Contractors stay loyal to suppliers who make their life easier. If you’re a lumber yard, that means accurate stock updates, simple ordering, knowledgeable staff, and a flow that respects their time. If you can make it faster for them to get in, get what they need, and get out, you’re not just selling product. You’re becoming part of their workflow.

And here’s a number people forget. When your messaging and buying experience speak the language of the trades, retention increases by up to sixty percent. That is an enormous ROI created simply by communicating clearly and making the process easier. Dealers who embrace this will dominate their markets in 2026.

This is where lumber yards, dealers, and distributors can shine in 2026.

You already have the trust. You already know the language. All you need to do is put that into your communication. Your messaging should sound like your best counter salesperson. It should reflect real jobsite situations, not polished corporate speak.

Show contractors what they actually care about. Show how a product handles a minus-thirty cold snap. Show how it performs when the crew is short-staffed. Show what happens when it gets dropped, rained on, or sits in the back of a truck for three days. According to industry research, seventy-two percent of contractors switch brands only after seeing a product used on a real project or hearing about it from a trusted peer.

For dealers, that peer influence is happening right in your store every day. Capture it. Share it. Use it.

Specs matter only when you translate them into real outcomes. Faster installs. Cleaner finishes. Fewer callbacks. Better margins. The things that actually move the needle on a contractor’s week. Most people don’t realize contractors lose six to ten hours a week on preventable issues

YARDSTICK MAGAZINE Winter 2025

Marc Atiyolil is a nationally recognized builder, designer, and media personality best known as the Co-Host of The Marc & Mandy Show and Editor-inChief of Canadian Home Trends Magazine. With over a decade of experience working alongside top contractors, developers, and designers across North America, Marc brings a rare mix of industry know-how and media savvy.

From job sites to broadcast studios, he helps brands speak the language of the trades — authentically and effectively. Marc has partnered with major brands, delivered keynote talks across the country, and built a loyal following by turning real-world expertise into results-driven strategies.

When Marc talks about marketing, builders actually listen.

Through every talk, every program, and every act of service, his goal remains the same: To help people rise — then teach them to help others rise too.

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MEMBER FEATURE

From the Ground Up:

How Smarter Knucklebooms Are Transforming the Way Lumber Moves

B

eneath the steady rhythm of a working lumber yard — forklifts humming, cranes rising, crews in motion — quiet innovation is reshaping how the industry operates. From safer lifts to smarter material handling, technology is redefining what’s possible on the ground. In an industry built on strong foundations and rich history, innovation is quietly redefining how yards operate and how people work every day. From the way materials are handled to the safety of every lift, technology is transforming what’s possible on the ground, and in the air.

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With nearly 40 years of experience, Falcon Equipment has seen firsthand how the right tools can transform how people work — and how the industry itself evolves. The team at Falcon takes pride in working closely with customers in the lumber industry to create equipment solutions that get the job done safely, efficiently, and effectively.

Every build tells a story of how a yard operates, what challenges it faces, and how innovation helps meet those demands.

YARDSTICK MAGAZINE Winter 2025

PHOTOS: SUPPLIED BY FALCON EQUIPMENT

Kelsey Patrick

MEMBER FEATURE

A recent highlight build that showcases both innovation and the evolution of the lumber industry is the Kenworth T880 outfitted with a Palfinger PK 48.002 TEC7 G crane. The customer needed a single unit that could tackle multiple delivery types without sacrificing lifting power or maneuverability — and this build delivered just that.

This truck not only features a Palfinger PK48 TEC7 crane known for maximum stability right to the boom tip but also includes a fifth wheel and a completely custom 16-foot pin-on deck. The pin-on deck makes this one of the most versatile lumber trucks on the road. Operators can easily remove the deck and haul a trailer, adapting to changing material needs. This flexibility is ideal for industries with diverse loads such as lumber, drywall, roofing materials, beams, or masonry.

PHOTO: SUPPLIED BY FALCON EQUIPMENT

Kelly Truman, Sales Account Manager at Falcon Equipment, explains:

“This crane build represents not only how far equipment in this industry has come, but also how far the industry itself has evolved — and what it takes to get the job done in the lumber and building supply sector. It’s exciting working with customers who are looking for ways to innovate within their business”. For Kelly, it’s not just about the equipment, it’s about watching customers rethink what’s possible in their day-to-day operations.

YARDSTICK MAGAZINE Winter 2025

Two decades ago, cranes were heavier, slower and limited in reach.

Most lumber companies were running 16-metre-ton cranes. Today, those same companies are operating 48- to 58-metre-ton cranes. The difference is immense — modern cranes now feature more reach, hydraulic stability systems, remote operation, and greater lifting capacity. This evolution reflects more than just size; it’s about smarter, safer, more productive operations. Cranes today are lighter, stronger, and more compact, offering an unmatched performance and footprint for versatile yard work and tight delivery sites.

Overall, the innovation seen in the truck-mounted equipment industry over the past two decades has come from not only the accessibility of new technology, but also the industry’s drive to deliver more loads per day, reduce manual labor, and minimize downtime. As demand grows and job sites get busier, the pressure to do more with fewer resources continues to push innovation forward.

Falcon Equipment continues to be a trusted partner for the building supply and lumber industry in Canada — where its roots were planted from the ground up. The company continues to invest in innovative technology, expand aftermarket parts and service resources, and grow into new regions to better support its customers.

As the industry continues to evolve, innovation at the ground level will keep lifting us all higher.

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MEMBER FEATURE

Winter Deck Safety & Maintenance: How to Prepare for Snow, Ice, & Moisture Damage

D

ecks get the most use in the heart of spring and summertime, when they provide the perfect venue for enjoying the best weather of the year. But if you want your deck in pristine condition for those warm afternoons and evenings to come, it must first survive the winter.

Snow, ice, and moisture can wreak havoc on your deck. Slips and spills create an obvious risk, but harsh wintertime conditions can also lead to accelerated wood rot, corrosion of metal components, and even structural failure.

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YARDSTICK MAGAZINE Winter 2025

PHOTOS: SUPPLIED

Andrew Pantelides

MEMBER FEATURE

2. EVALUATE YOUR RAIL SAFETY Snow, ice, and moisture make your deck a more dangerous place during winter. Your deck’s railings are a primary safety device as the weather gets cold and surfaces get slippery.

If you’re dealing with older wooden railings, they may warp, loosen, or otherwise weaken under moisture load. The older the wooden railings, the more vulnerable they will be in colder months. If you do have aging wooden railings, there are alternatives: Aluminum railings help prevent this by providing resistance to corrosion and warping. They help maintain structural integrity in extreme temperatures.

There’s good news, though: When you take the right measures and precautions, you can keep your deck safe and secure through the darkest, coldest months of the year — so that it’s ready and waiting for you as the days get longer.

Here’s a look at six tips for winter deck safety and maintenance, plus additional information for contractors, builders, and anyone looking for a deck or railing upgrade.

Tempered glass railings deliver additional protection while also allowing you to see icy steps and hazards below.

Choosing the right railing is definitely about aesthetics — you want your deck to look great, right? But railings are also a year-round safety investment.

3. GUARD AGAINST MOISTURE AND FREEZING 1. CONDUCT AN INSPECTION Always start by inspecting your deck and its current condition. Winter will only exacerbate any existing issues like loose boards, popped screws, and soft spots.

The coldest season brings a freeze-thaw cycle that works like a vise on your deck, steadily applying pressure to areas of vulnerability. The goal of any inspection is to identify and repair areas of vulnerability before snow, ice, and moisture transform them into something worse.

Homeowners should seek out a qualified deck contractor to conduct a thorough inspection. It’s best to look for a professional with 10 or more years of experience. If the winter and snow have already started, it’s not too late. A seasoned deck pro can conduct an inspection and identify areas of vulnerability even in harsh conditions.

Here’s a risk you run in winter: The wood in your deck traps moisture, that moisture expands in sub-freezing temperatures, and your deck starts to crack, split, and fail prematurely. If you have a wood deck, make sure to use a sealant to avoid this situation in winter. If you’re considering a deck, or if you’re interested in an upgrade, you have alternatives to wood (like composite decking).

In addition to sealing your wood deck, there are other tasks to complete if you want to prevent moisture-related damage:

CLEAR DEBRIS Leaves, pine needles, and branches trap moisture against your deck’s surface and between its boards.

ENSURE PROPER DRAINAGE Water that can’t drain will pool, seep into gaps, and freeze, which leads to warping, splitting, and cracking (or worse).

CHECK FLASHING AND CONNECTIONS Water infiltration in these areas leads to hidden rot and corroded fasteners, which can spiral into something much worse.

KEEP STAIR TREADS DRY AND SLIP-RESISTANT Stairs are your most high-risk area. Keep them dry and slip-resistant to prevent slips and falls.

YARDSTICK MAGAZINE Winter 2025

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MEMBER FEATURE

Your deck is built to support a certain load.

Heavy snowfall can add a massive amount of weight to your deck — a load that it’s not guaranteed to support. Clear snow the right way to avoid surface or structural damage: Always use plastic shovels

5. CHECK FOR HIDDEN RISKS Some wintertime threats to your deck are obvious. Others are lurking beneath the surface. For example: Fastener corrosion can result from moisture or from winter road salt transferred from boots onto deck surfaces.

Shovel with the grain of your deck boards

Ledger board failures can result from repeated freeze-thaw cycles.

Never use ice chippers or rock salt on wood or composite materials

Loose railing brackets turn into a major winter fall hazard.

Snow removal is another time when you want strong and securely fastened railings. You’ll need reliable support when shoveling or otherwise clearing your deck.

Tighten and inspect all visible fasteners annually. In cold-weather climates, tightening and inspections are best in late summer or early fall, just ahead of winter.

6. CHOOSE QUALITY MATERIALS The quality of your deck materials matters, especially in winter. That’s true of your deck itself and of the railings you select.

Composite deck materials will be more resistant to warping, cracking, and splitting. And aluminum railing is rust-proof, low-maintenance, strong in extreme temperatures, and ideal for regions that experience heavy snow loads.

THE BOTTOM LINE IS THIS: Cheap materials degrade rapidly in winter, while high-quality materials support long-term safety and structural liability.

PHOTOS: ADOBESTOCK.COM

4. MANAGE SNOW LOAD AND ICE

MEMBER FEATURE

BONUS: Pro Tips for Contractors & Builders While homeowners are laser-focused on preventing slips, rot, and surface damage, winter is also a season of opportunity for deck contractors and builders.

The coldest months of the year are the perfect time to reinforce safety standards, strengthen customer relationships, and position your business as the trusted advisor long before the busy spring building rush begins.

Here are four ways that deck pros can add value during the winter months:

1 2 3 4

EDUCATE CUSTOMERS DURING INSTALLATION: Help homeowners understand how winter affects materials and connections so they know exactly how to care for their deck through freeze-thaw cycles.

RECOMMEND QUALITY RAILING SYSTEMS:

CHECKLIST: When to Consider a Deck or Railing Upgrade

No one can fully enjoy a deck unless it’s 100% safe and secure. When should homeowners consider a deck or railing upgrade? In simplest terms, here are the warning signs to look for:

IF RAILS WOBBLE OR FLEX. IF DECK SURFACES REMAIN SLICK EVEN WHEN CLEARED.

Suggest aluminum railings engineered for cold climates to reduce long-term liability, prevent corrosion, and ensure dependable safety when surfaces get slippery.

IF WOOD SHOWS ROTS, SPLITTING, OR MOULD.

OFFER PRE-WINTER INSPECTION PACKAGES:

IF RAILING MATERIALS SHOW RUST OR FASTENER CORROSION.

A quick annual check of fasteners, flashing, drainage, and railing stability creates value for customers and helps prevent wintertime failures.

FOCUS ON REPAIRS AND UPGRADES: Winter is an ideal time to identify loose rails, aging components, or structural weaknesses and to recommend repairs or upgrades before problems worsen.

By taking a proactive and educational approach, contractors and builders can position themselves as safety partners and help ensure decks remain secure, code-compliant, and ready for warmer days in spring and summer.

IF THE DECK IS 15–20+ YEARS OLD OR BUILT TO OUTDATED BUILDING CODE STANDARDS. When you see the indicators listed above, know that winter is likely to make each of them worse.

INVEST IN SAFETFY FOR THE COLDEST MONTHS OF THE YEAR Winter is unavoidable in Canada, but you can prevent deck damage and safety mishaps by taking the right precautions. Make seasonal maintenance a part of your deck routine, and always choose quality materials when making repairs and upgrades.

At Regal iIdeas, we support year-round deck safety by offering railing solutions made with premium materials. If you’re in the market for railing that supports a secure deck experience even in the coldest months of the year, get started here.

YARDSTICK MAGAZINE Winter 2025

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MEMBER FEATURE

Secure Glass.

Secure Home.

Vince Croker, Vice President ClearSecure Mfg. & Distribution

H

ome break-ins have become a growing problem for just about every community in North America. Many news outlets report how criminals are becoming increasingly more brazen with their break and enters (B&Es), and the crime most often starts by breaking through glass windows and doors. These crimes have garnered more attention as of late with reports of organized criminal entities targeting high-profile homes belonging to star athletes and movie stars, and most reports indicate the burglars gained entry by breaking glass.

As a 40-year glass industry veteran I’ve never seen such destruction and disruption caused by B&Es, starting with broken glass. Nobody, whether they’re a celebrity or Mrs. Jones living down the street, deserves to be violated. That’s why I advocate strongly for greater industry awareness about viable glass security solutions now available for homeowners and commercial building owners.

I’ve always said that if window manufacturers, home developers, architects and spec writers increased their awareness and efforts to educate new and current homeowners and building developers about new secu40

rity solutions available in glass products, more customers would make additional investment. By my estimation, impact resistant security glass is a premium-priced product compared to traditional glass products, but it is worth the investment. Why wouldn’t you want to give your family peace of mind knowing that they’re in a very secure home because they have impact-resistant glass installed, proven to deter criminals. To me, it makes more sense.

Advancements in innovation and technology have made impact-resistant glass and the framing systems that secure the glass more accessible to homebuilders and homeowners. More companies like ClearSecure are developing their own security panel system and hybrid sealed units mainly out of necessity – to stop the endless cycle of replacing and managing broken glass. Word is spreading that security panels and hybrid sealed units can be a solution to broken glass, while most importantly, deterring criminals from breaking into homes.

Vince Croker, Vice President ClearSecure Mfg. & Distribution I’m always keen to talk about glass security tips, trends and more.

Visit our website for more information. www.rockglass.ca

YARDSTICK MAGAZINE Winter 2025

PHOTO: SUPPLIED BY CLEARSECURE MFG. & DISTRIBUTION

HOW GLASS CAN PREVENT RESIDENTIAL BREAK AND ENTERS

BEAUTY & PERFORMANCE FROM YOUR TRUSTED BRAND

Wolmanized® Outdoor® Wood (protected with Wolman® NB Copper Azole) with Tanatone® colourant has decades of proven performance in protecting wood from its natural enemies - termites and fungal decay.

• Above Ground, Ground Contact and freshwater applications • Long-lasting protection with built-in colourant • Fasteners – follow manufacturer recommendations

Learn more at WolmanizedWood.com

MEMBER FEATURE

Fifty Years of Mayfair Lumber Randy Aikens, President, Mayfair Lumber

PHOTO: ADOBESTOCK.COM

FIFTY YEARS IS A MILESTONE FEW COMPANIES REACH, AND AS WE LOOK BACK ON MAYFAIR LUMBER’S JOURNEY, IT’S IMPOSSIBLE NOT TO THINK OF WHERE IT ALL BEGAN. In April of 1976, before computers, before email, and long before lumber markets were tracked digitally, two men hung out a simple shingle on MacLeod Trail in Calgary. They had a couple of desks, a telephone, and a belief in the values that would shape Mayfair for decades to come: Trust, Teamwork, Integrity, Leadership, and Growth.

YARDSTICK MAGAZINE Winter 2025

THAT WAS THE BEGINNING OF MAYFAIR LUMBER. We didn’t set out to build a large company, just an honest one anchored in relationships and driven by service. In those early years, business was built one conversation at a time, one handshake at a time. Trust wasn’t a slogan, it was earned.

Teamwork wasn’t a concept, it was a necessity. And growth wasn’t about getting bigger, it was about getting better.

Those values carried us through long days, tough markets, and every turning point that came in the decades that followed.

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MEMBER FEATURE

GROWING WITH THE INDUSTRY, GROUNDED IN OUR ROOTS

RELATIONSHIPS: THE HEART OF OUR COMPANY

From that tiny two-person office, Mayfair slowly expanded as customers placed their faith in us and partners recognized our integrity. Over the years, we refined our role in the industry, staying true to the approach that has defined our business:

Through every shift in the market, every challenge, and every opportunity, one truth has remained constant, people are at the center of everything we do.

“We buy directly from mills and manufacturers, and we sell exclusively to retail lumber yards.”

Our mill partners, many of whom we’ve worked with for decades, trust us to represent their production with professionalism and integrity. Retail lumber yards depend on us for reliability and honest communication.

And our team, past and present, is the living example of our values in action

This clarity gave us the focus we needed to build something meaningful, an operation grounded in leadership, strengthened by teamwork, and trusted for its consistency.

TEAMWORK BUILT THIS COMPANY.

Today, with Sales and Distribution centers in Calgary, Edmonton, and Winnipeg, Mayfair serves retail yards across Western Canada with the same dependability we offered on day one.

INTEGRITY SHAPED ITS REPUTATION.

LEADERSHIP GUIDED IT.

TRUST SUSTAINED ITS RELATIONSHIPS. AND GROWTH KEPT IT MOVING FORWARD.

HONOURING THE PAST, EMBRACING THE FUTURE As we celebrate our 50th year, we do so with enormous gratitude—for the customers who believed in us, the partners who supported us, and the employees who dedicated their careers to building Mayfair.

As the needs of our retail partners evolved, so did we. To better support their operations, we expanded into value-added services and built remanufacturing facilities in both Calgary and Edmonton.

These operations allow us to offer: • Custom cutting • Specialty sizing • Precision remanufacturing • Job ready processing solutions This evolution reflects one of our core values: growth. Not growth for its own sake, but growth that makes us a better partner, growth that helps our customers succeed.

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Randy Aikens, President, Mayfair Lumber The world will continue to change, and so will our industry. But the values we were built on, Trust, Teamwork, Integrity, Leadership, and Growth, will continue to lead us into the next fifty years.

We are proud of where we started, humbled by how far we’ve come, and excited for all that lies ahead.

Here’s to the next chapter of Mayfair Lumber, and to everyone who helped write the first fifty years.

YARDSTICK MAGAZINE Winter 2025

PHOTO: ADOBESTOCK

INVESTING IN GROWTH AND CUSTOMER NEEDS

MEMBER FEATURE

The Norske Story: A Decade of Precision, Purpose, and Growth (2016–2025) Rachel Lu

I

PHOTO: SUPPLIED BY NORSKE

n the heart of the flourishing industrial corridor that stretches across South Surrey and White Rock, British Columbia—an area anchored by giants like Loblaws, Amazon, and Skechers—a new name quietly took root in January 2016. That name was Norske. Though new in form, Norske was anything but a typical startup. It did not begin in a cramped garage, a makeshift basement office, or a tiny unit on the outskirts of town. Instead, it opened its doors with confidence and clarity in a pristine, 9,000-squarefoot warehouse, guided by an experienced team and backed by a powerful legacy that had already shaped the North American power tool accessories world for decades.

This is the story of Norske—a story of ten years defined by innovation, trust, and an unwavering commitment to precision manufacturing.

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YARDSTICK MAGAZINE Winter 2025

FOUNDATIONS BUILT ON STRENGTH (PRE-2016) Long before the Norske name appeared on shelves and in the hands of professional contractors, its parent company in Asia had already earned a reputation as one of the world’s leading manufacturers of driver bits.

For more than 25 years, the parent company supplied many of the top global power tool brands—names recognized instantly in hardware aisles across North America and found in every major big-box retailer.

Their products were not merely components; they were mission-critical tools trusted daily by professionals who demanded reliability, performance, and endurance. This experience in mass production, quality control, and international distribution laid the groundwork for something greater. The parent company recognized a growing need: the market was evolving, consumers were becoming more sophisticated, and the demand for premium accessories at competitive prices was accelerating.

This insight sparked the idea of a North American brand that could combine Asian manufacturing excellence with local market understanding. That brand would be Norske.

2016: A DIFFERENT KIND OF BEGINNING When Norske officially launched in early 2016, it did so with a strategic advantage few emerging companies possess. The backing of the parent company meant steady access to capital, world-class manufacturing capabilities, proven product development expertise, and deep industry partnerships. Norske didn’t need to fight its way into the market—it needed only to establish itself as the natural extension of an already-successful global ecosystem.

PHOTO: SUPPLIED BY NORSKE

But Norske’s greatest strength was not financial. It was its people.

The early team consisted almost entirely of industry veterans—professionals with more than 20 years of experience each in the power tool sector across both Canada and the United States. These were individuals who had worked with major brands, spoken directly with tradespeople on job sites, and developed a nuanced understanding of what customers truly valued: durability, reliability, consistency, and price transparency.

The combination of seasoned industry insight and global manufacturing power set Norske on a trajectory that would reshape the company—and the market—over the next decade.

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A WAREHOUSE WITH PURPOSE From day one, the company operated out of a modern warehouse facility that was more than just a place to store products. It served as the center of operations, product testing, and quality control. Inside the facility, Norske invested in a professional testing lab—a rarity among companies of its size and age.

This testing facility quickly became the heart of Norske’s commitment to excellence. Every product category—saw blades, abrasives, cutting wheels, drill bits, jigsaw blades, and more—underwent rigorous comparison testing. The team evaluated not only their own products but also their competitors’, ensuring that every Norske item met or exceeded the benchmark set by top brands.

Samples from suppliers were analyzed meticulously before mass production began, and large inbound shipments were audited daily.

This quality-first philosophy helped solidify Norske’s reputation as a brand defined by consistency and trustworthiness.

2017–2019: EXPANSION AND MARKET PENETRATION In the early years, Norske prioritized building relationships with hardware retailers across Canada and the United States. Rather than adopting generic mass-marketing strategies, the team leveraged their decades of hands-on experience and personal connections within the industry, knowing that quality products paired with dependable delivery would speak for themselves.

These efforts paid off.

By 2018, Norske’s presence had spread across hundreds of retail locations. Stores appreciated the brand’s ability to offer premium-grade products with an excellent value-to-performance ratio. Customers responded positively as well, drawn to the professional-grade packaging, thorough product line, and consistent reliability.

It wasn’t long before Norske realized that its initial 9,000-square-foot facility was no longer enough. With shipment volumes increasing and product categories expanding, additional warehouse space became a necessity. The company soon secured two more facilities—one additional Canadian warehouse in Alberta and another strategically located in Washington State, US —to support its growing distribution network.

By October 2025, Norske was servicing over 950 retailers across North America.

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MEMBER FEATURE

2017–2019: EXPANSION AND MARKET PENETRATION

2024–2025: INNOVATION ROOTED IN EXPERIENCE

When the COVID-19 pandemic struck in early 2020, global supply chains were tested like never before. Many manufacturers struggled with factory shutdowns, shipping backlogs, and material shortages.

As Norske approached its 10-year milestone, the company focused heavily on innovation. The in-house testing facility at the head office played a crucial role in this evolution. Rather than relying solely on supplier claims or generic industry standards, Norske conducted its own detailed performance studies.

Yet Norske’s unique position—supported by decadesstrong manufacturing relationships and a global logistics infrastructure—allowed it to maintain continuity while many competitors faced severe delays. The parent company’s longstanding presence in Asia ensured that Norske received priority access to production, transportation channels, and raw materials that were in short supply.

The company introduced new product lines designed specifically for high-precision cutting, demanding job-site conditions, and evolving contractor expectations.

Feedback from professional users informed design improvements at every stage— blade geometry, carbide composition, coating technologies, and packaging ergonomics.

This reliability not only preserved Norske’s existing retail partnerships but strengthened them. Retailers, contractors, and consumers all valued a partner that could continue delivering high-quality products when uncertainty was at its highest.

Internally, Norske used this period to refine its processes, streamline inventory management, and explore new product innovations. While the world slowed down, Norske kept building.

2022–2023: ENTERING THE GLOBAL STAGE In the post-pandemic landscape, construction and home improvement markets surged. Demand for tools and accessories reached new highs as homeowners embarked on renovation projects and professionals returned to full workloads.

Norske seized this momentum, expanding both its product line and its global footprint. The company began working with one of the largest home improvement chains in the Australian market—a significant milestone that positioned Norske as a truly global player in the power tool accessory section.

The Australian partnership demonstrated the brand’s ability not only to compete but to lead in diverse markets.

It validated Norske’s commitment to consistent quality, transparent manufacturing, and adaptable distribution strategies.

These years marked a turning point: Norske was no longer a promising North American newcomer. It had become a recognized global force.

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Norske also invested in environmental responsibility, optimizing packaging materials, improving supply-chain efficiencies, and working with manufacturers to reduce waste and energy usage in production.

The brand’s growing popularity pushed Norske to continue expanding capabilities, and by 2025 the company had firmly established itself as one of the most reliable and recognizable accessory brands among North American retailers.

THE NORSKE PHILOSOPHY: BUILT FOR THE PROFESSIONAL Looking back over the decade from 2016 to 2025, one theme defines Norske’s journey: a focus on real performance for real professionals.

The founding team’s experience gave them a deep understanding of what users actually need. Professionals want tools that don’t just work but work exceptionally.

They want reliability—not flashy marketing or gimmicks. They want products that hold up under pressure, day after day.

Norske’s testing facility, veteran leadership, and strong retail partnerships all tie back to this philosophy. Every decision is guided by the expectations of the end user—often a tradesperson whose productivity and livelihood depend on the tools they use.

This user-centric approach is reinforced by Norske’s commitment to:

CONSISTENCY

INNOVATION

Every product batch must meet the same strict standards.

Continuous improvement driven by testing and field feedback.

TRANSPARENCY

GLOBAL EXCELLENCE

Clear communication with retailers, suppliers, and customers.

Manufacturing capabilities refined through decades of experience.

PERFORMANCE Tools built to deliver measurable, professional-grade results.

YARDSTICK MAGAZINE Winter 2025

MEMBER FEATURE

THE PRESENT AND BEYOND: A BRAND STILL GROWING Today, Norske stands at the intersection of global innovation and local industry insight. With three warehouses, a world-class testing facility, hundreds of retail partners, and a growing international footprint, the company is poised for its next decade of growth.

But despite the expansion, the mission remains the same as it was in 2016: to build premium-quality power tool accessories that professionals can trust—and to do so with integrity, precision, and passion.

As Norske moves into its second decade, several priorities define its vision for the future:

A DECADE OF DEDICATION From its beginning in a pristine warehouse in South Surrey to its status as a respected international tool accessory brand, Norske’s first ten years have been marked by growth, resilience, and purposeful innovation.

The company’s journey is more than a corporate timeline—it is a story of relationships forged, challenges overcome, and standards elevated. It is the story of a brand built not on shortcuts, but on experience, craftsmanship, and belief in quality above all.

As Norske steps into the next decade, it carries forward the same spirit that defined its first: a dedication to building tools that professionals are proud to use—and a commitment to always deliver more than expected.

1. Broader Global Expansion Building on success in Australia, Norske plans to explore new international markets while strengthening its North American foundations.

2. Deeper Innovation The company will continue investing in new materials, improved blade technologies, advanced testing systems, and cutting-edge product development.

3. Environmental and Operational Sustainability From packaging redesign to optimized logistics, Norske aims to reduce environmental impact while improving efficiency.

4. Stronger Partnerships Retail relationships have always been central to Norske’s growth, and the company intends to deepen these collaborations through tailored programs, data-driven support, and improved product education resources.

5. Commitment to Professionals

PHOTO: SUPPLIED BY NORSKE

The professional trades community remains the heart of Norske’s purpose. The brand is dedicated to continuing to serve as an honest, high-performance option in a crowded marketplace.

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YARDSTICK MAGAZINE Winter 2025

MEMBER FEATURE

Building Solutions From The Ground Up HOW KYOCERA SENCO INDUSTRIAL TOOLS, INC. HAS EVOLVED OVER THE YEARS.

SENCO INDUSTRIAL TOOLS, INC. IS A NORTH AMERICAN BASED LEADER IN PROFESSIONALGRADE FASTENING SOLUTIONS FOR CONSTRUCTION, WOODWORKING, AND INDUSTRIAL APPLICATIONS.

A

PHOTO: SUPPLIED BY SENCO

s SENCO approaches its 75th year of incorporation, the company continues to set the standard for innovation in the construction industry. With a fully integrated approach to power fastening systems, from concept through full commercialization, SENCO delivers unmatched quality and reliability in both tools and fasteners. At its Cincinnati, Ohio manufacturing headquarters, a dedicated team of in-house engineers works tirelessly to design new power fastening solutions and enhance existing ones to meet modern demands. This commitment to North American manufacturing is paired with a focus on productivity, efficiency, and durability in every product.

The CS61H1 is the newest tool from SENCO. With its launch earlier in the year, this cap stapler works thoroughly for house wrap, roofing felt, and foam board insulation. Weighing only 4.5 lbs., it offers a reinforced magnesium body, top-load cap magazine, cap bypass switch, and dual-mode trigger for sequential or contact firing. The caps placed by this stapler help keep materials in place, minimizing future problems for contractors from weather and jobsite traffic.

Another one of the latest tools is the FN91T1, a framing nailer built for the toughest of jobs. Its assembly in North America is what sets this tool apart from the competition. Driving 2”-3-1/2” nails, it is designed with professional contractors in mind. It includes features such as an in-line magazine, tool-free depth adjustment, aggressive toenail safety, and rugged rafter-hook to make the job go smoothly.

The metal connector, JN91H1, is designed for fastening pre-punched metal into dense engineered lumber. It drives 1-1/2” nails with accuracy, thanks to its innovative nosepiece. Features including the dry-fire lockout, ergonomic grip, and a rotatable rafter hook, make it perfect for joist hangers, hurricane ties, and rafter straps.

The RoofPro445XP has been a go-to for professional roofers for years.

To keep up with modern day needs, SENCO has reengineered this nailer to have an improved nail guide assembly and a metal canister wear plate to reduce jams and misfires. The piston driver assembly with a bi-metal driver blade increases the lifespan of the tool and allows for over a million shots before failure.

At its core, SENCO makes innovation, quality, and durability top priority for all products.

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135 FORGE & FORM AWARD WINNERS

135 FORGE & FORM

Award Winners CATALYST AWARD ROB FORBES, EAB TOOL COMPANY INC. Q1. What does this award mean to your business, team, and customers?

This award is a recognition of our longevity in the Lumber and Tool Supply Business. It was made possible by our long serving Team Members, our Dealers and the end users of our product without whom we would not exist.

Q2. What’s one thing you did differently this year that made a real impact — and one thing that sets your business apart that you’re proud of?

EAB focused on a few key areas in the past year, including: Helping dealers reset their in-store displays; bringing in best sellers and taking our non-moving products; signage on our POP saying buy Canadian strongly improved our sales.

We are really proud of the genuine recycling and remanufacturing of our products. Saving over 63 tons of steel from going to landfills. We are conscious of our role in contributing to a better environment.

Q3. What’s next for your business in 2026?

We look forward to increasing our productivity with the additional purchase of Robotic Machinery to increase our output.

Q4. Where can we find you at the 2026 Showcase, and what are you most looking forward to?

We will be in the booth##1020 & #1022. And we look forward to meeting our customers there.

INNOVATION IN MERCHANDISING & STORE LAYOUT ECONO LUMBER Q1. What does this award mean to your business, team, and customers?

Having industry recognition for our Design District showroom this year has been completely unexpected and surreal. It means a lot to have our efforts recognized!

Q2. What’s one thing you did differently this year that made a real impact — and one thing that sets your business apart that you’re proud of?

The 2 years we invested into upgrading our customer’s experience with our Design District showroom has really defined our business. Everything that we have heard from our customers as well as our vendor partners has been nothing but positive. This massive endeavour was only possible through a lot of dedicated work from our staff, and it has been amazing to see the response.

Q3. What’s next for your business in 2026?

We’re always working hard to provide the best customer experience that we can, this year, last year, and every year. We are excited to implement our new Design District into our sales process for new business opportunities, whether in large or small projects.

Q4. Where can we find you at the 2026 Showcase, and what are you most looking forward to?

We’ll be on the floor, checking out great new products, just like we have been for the past 15+ years.

We are really proud of the genuine recycling and remanufacturing of our products. Saving over 63 tons of steel from going to landfills. We are conscious of our role in contributing to a better environment.

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135 FORGE & FORM AWARD WINNERS

EMERGING RETAIL LEADER LEADER HARDWARE Q1. What does this award mean to your business, team, and customers?

This award means a lot to us — it’s recognition not just of our business, but of the people and community that built it. For our team, it’s validation of their hard work, passion, and belief in what we’re building here in Leader. For our customers, it’s a reflection of their trust and support — they’re the reason we keep pushing to do better every day. And for our business, it’s motivation to keep growing, learning, and leading by example in our industry

Q2. What’s one thing you did differently this year that made a real impact — and one thing that sets your business apart that you’re proud of? on relationships — not just sales. We made a point of listening more closely to what our contractors, farmers, and homeowners really needed, and we adjusted our inventory, delivery, and service to match that. That approach created real impact, and it’s something we’re proud of.

What sets us apart is our genuine commitment to community. We’re not just a hardware store — we’re part of the town’s fabric. Our team takes pride in knowing our customers by name and going the extra mile to make their projects successful.

Q3. What’s next for your business in 2026?

In 2026, our focus will be on strategic growth and operational excellence. We plan to strengthen our regional presence through improved logistics, integrated supply networks, and enhanced customer service capabilities.

A key priority will be continued investment in staff development — building on the strong foundation established through Supply Build Canada’s training programs. We will also continue to uphold our core values of community partnership, reliability, and continuous improvement in everything we do.

Q4. Where can we find you at the 2026 Showcase, and what are you most looking forward to?

You can find us connecting with suppliers, industry peers, and fellow retailers throughout the Showcase. We look forward to sharing our experiences, learning from others, and exploring innovative ideas that can strengthen independent retail.

INNOVATION IN DEALER SUPPORT ALL WEATHER AT HOME Q1. What does this award mean to your business, team, and customers?

PHOTO: SUPPLIED

• Winning the Innovation in Dealer Support Award reinforces our belief that success starts with partnership.

• Through programs like All Weather at Home University (AWHU), we’ve empowered dealers with deeper product knowledge, quoting confidence, and stronger relationships with our entire team including leadership.

• This award signals that investment in time, knowledge and understanding each other better are just as vital as product innovation—and that we’re delivering both.

Q2. What’s one thing you did differently this year that made a real impact — and one thing that sets your business apart that you’re proud of?

YARDSTICK MAGAZINE Winter 2025

• Scaled All Weather at Home University into a more immersive, on-the-road experience with hands-on quoting sessions, leadership engagement, and plant tours— helping dealers win more business and build stronger customer trust.

• Where possible we shifted sourcing to Canadian suppliers, reinforcing our “Proudly Canadian” values and supporting local economies.

Q3. What’s next for your business in 2026?

• We’re excited to be advancing the next generation of energy-efficient windows through our collaboration with Corning Incorporated—introducing thin, lightweight quad-pane windows powered by Corning® Enlighten™ Glass that deliver unmatched thermal performance and sustainability for Canadian homes.

Q4. Where can we find you at the 2026 Showcase, and what are you most looking forward to?

• Find us at Booth 1432.

• We’re excited to connect with dealers and industry partners to showcase how Corning® Enlighten™ Glass and All Weather at Home are shaping the future of Canadian window innovation.

• Most of all, we’re looking forward to reconnecting with the people who make our industry thrive—and celebrating how far we’ve come together.

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135 FORGE & FORM AWARD WINNERS

EXCELLENCE IN GREEN MANUFACTURING SAINT-GOBAIN CERTAINTEED Q1. What does this award mean to your business, team, and customers?

Being awarded this coveted industry recognition is a testament of our unwavering commitment to achieve net zero carbon emissions by 2050.

Our teams from across the country take great pride in the work they constantly do to innovate and to find new ways of having a real impact that cannot only benefit our customers but all Canadians who live in, work in and interact with the buildings where our solutions are used.

Q2. What’s one thing you did differently this year that made a real impact — and one thing that sets your business apart that you’re proud of?

Earlier this year, we celebrated a major milestone for the Group in Canada as we completed upgrades to our CertainTeed Gypsum facility in Sainte-Catherine, QC, making it North America’s first net-zero carbon (scopes 1 and 2) gypsum wallboard plant and the world’s largest.

Not only a state-of-the-art facility in terms of sustainability, the plant upgrades also increased our production capacity by up to 40% to help respond to the rising needs in the country.

Additionally, this year marked the introduction of Lanaé, a new sustainable insulation technology with up to 82% of recycled content and a bio-sourced renewable binder. This new glass fiber insulation is produced in Canada, including at our Western Canada CertainTeed Insulation plant located in Redcliff, AB. Also, over the past year, CertainTeed Gypsum Winnipeg spearheaded an innovative water usage reduction project that significantly optimized water and energy usage during gypsum wallboard production. This unique project resulted in reducing water consumption by 240,000 less water gallons used per year, decreasing CO2 emissions (scopes 1 & 2) by 5,000 tons yearly and saving over 25 million kWh in energy consumption per year.

Q3. What’s next for your business in 2026?

J-C. L.: Over the past 3 years, Saint-Gobain has seen fast-paced growth and invested more than $4B in Canada, including acquisitions of Kaycan, BP Canada and The Bailey Group of Companies, and more recently over the summer, we joined forces with the leader in granular pigments for the concrete industry, Interstar Materials.

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That commitment to the Canadian market is not slowing down, especially in light of our new quinquennial global strategy that just rolled out, Lead & Grow. The strength of Saint-Gobain Canada resides in the sum of all our brands that span the country from coast to coast and make us a true solutions company for all our customers. We strongly believe that we remain the trusted go-to partner that can help address Canada’s most pressing challenges, including housing crisis, infrastructure deficit and climate resiliency of buildings.

Q4. Where can we find you at the 2026 Showcase, and what are you most looking forward to?

Our team is thrilled to be part of the upcoming 2026 Supply-Build Canada Showcase where we will have a large booth featuring CertainTeed, Bailey, BP Canada and Kaycan under one roof. Together, we will be able to demonstrate the full power of what Saint-Gobain System Solutions truly mean and how it can benefit our customers.

Jean-Claude Lasserre, Chief Executive Officer, Saint-Gobain Canada Jean-Claude Lasserre is an accomplished executive with over 30 years of experience in the building construction sector and general industry. Currently serving as the Chief Executive Officer of Saint-Gobain Canada, he brings a wealth of knowledge, and a strategic vision focused on sustainable growth and innovation.

Prior to his current role, Jean-Claude held various leadership positions within the Saint-Gobain Group (the Group), including Global CEO of Saint-Gobain Surface Solutions. His extensive international experience spans across Europe, Africa, Asia, and the Americas, equipping him with a deep understanding of diverse markets and customer needs.

Under Jean-Claude’s leadership, Saint-Gobain is accelerating the strategic integration of its $4B acquisitions in Canada, including Kaycan, BP Canada, The Bailey Group of Companies over the past 3 years and more recently, Interstar Materials Inc. Saint-Gobain Canada operates in 80 locations (manufacturing, distribution, sales) across the country, and employs over 4,000 Canadians.

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PHOTOS: SUPPLIED

As a worldwide leader in light and sustainable construction, SaintGobain Canada strives every day to fulfill its purpose of Making the World a Better Home. This purpose is more than just words, it’s our driving force to take action.

135 FORGE & FORM AWARD WINNERS

ECONOMIC INNOVATION: MADE-IN-CANADA IMPACT QUIK-THERM INNOVATIVE INSULATION SOLUTIONS Q1. What does this award mean to your business, team, and customers?

Winning the Economic Innovation: Made-in-Canada Impact Award is a tremendous honour for our entire Quik-Therm team. It validates years of commitment to designing, engineering, and manufacturing insulation systems entirely in Canada — using Canadian materials, Canadian talent, and Canadian ingenuity. For our customers, it reinforces that when they choose Quik-Therm, they’re investing in a product that supports local jobs, drives innovation, and contributes directly to a stronger, more sustainable national economy.

Q2. What’s one thing you did differently this year that made a real impact — and one thing that sets your business apart that you’re proud of?

This year, we focused on education and collaboration — not just selling insulation, but sharing building-science knowledge through contractor training sessions, technical presentations, and hands-on demos across the country.

That approach deepened trust and created lasting relationships with builders, architects, and distributors.

What sets Quik-Therm apart is our core product innovation — the Air Dry Connect System, a patented Canadian-made panel with embedded plywood furring that replaces multiple materials, simplifies installation, and delivers unmatched energy performance. It’s a product that truly bridges innovation and practicality.

Q3. What’s next for your business in 2026?

2026 will be a milestone year for Quik-Therm. We’re expanding manufacturing capacity, strengthening national distribution, and introducing new envelope solutions designed for the evolving energy-code landscape. We’re also deepening partnerships with Indigenous and northern communities to deliver high-performance, cost-effective insulation solutions tailored for Canada’s harshest climates. Our goal remains simple: make high-performance building practical and accessible everywhere in Canada.

Q4. Where can we find you at the 2026 Showcase, and what are you most looking forward to?

PHOTOS: SUPPLIED

You’ll find us front and center at the Supply Build Canada 2026 Showcase in Edmonton — proudly exhibiting our latest wall and roof assemblies built around the Air Dry Connect System. We’re most looking forward to reconnecting with our distributor partners, contractors, and design professionals — and showcasing how Canadian innovation continues to lead the industry in performance, efficiency, and sustainability.

INNOVATION IN SUPPLY-CHAIN & SHIPPING EXCELLENCE ALEXANDRIA MOULDING Q1. What does this award mean to your business, team, and customers?

This award is a meaningful recognition of the hard work and dedication of our employees across all locations. We’re extremely proud to be acknowledged by our customers and the industry, as it reinforces our commitment to delivering highquality building materials on time and maintaining a 100% fill rate. It reflects the strong service our team provides and the trust we’ve built with our customers, supporting our long-standing mission to be a dependable and responsive partner.

Q2. What’s one thing you did differently this year that made a real impact — and one thing that sets your business apart that you’re proud of?

This year, we made a significant impact by rapidly adjusting our supply chains to reduce the effects of ongoing tariffs. What truly sets our business apart is our ability to remain flexible and responsive without ever compromising on quality. Our team consistently adapts and finds solutions, always keeping the customer at the centre of every decision.

Q3. What’s next for your business in 2026?

In 2026, we’re focused on expanding our product offerings, including our Interior Door program, Trex decking accessories, and new value packs. Our goal is to make it even easier for customers to get everything they need from a single, trusted source.

Q4. Where can we find you at the 2026 Showcase, and what are you most looking forward to?

You’ll find us at booth 411 at the 2026 Showcase. We’re most looking forward to reconnecting with customers, sharing our newest product developments, and hearing how we can continue supporting their growth in 2026 and beyond.

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135 FORGE & FORM

A HUGE THANK-YOU TO OUR PRESENTING AND AWARD SPONSORS, PARTNERS, AND EVERY MEMBER WHO MADE THIS MILESTONE CELEBRATION ONE TO REMEMBER.

PHOTO: SUPPLIED

Vista Railing, Star Building Materials, BarrierTek, ABI Mouldings, Cloverdale Paint, Metrie, Rona, Nucor Rebar, Quik-Therm Innovative Insulation Solutions, Allmar, Humance, Explore Edmonton, DuPont, Dakeryn Industries, TIMBER MART, All Weather at Home, ACCEO Solutions, Saint-Gobain and CertainTeed.

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STRONGER TOGETHER.

CGC

WHEATLAND LAUNCHES IN 2026!

FORGING THE FUTURE IN WESTERN CANADA.

• 100% RENEWABLE ENERGY • 220,000 SQ. FT. FACILITY

cgcinc.com YARDSTICK MAGAZINE Winter 2025

• $210M INVESTMENT • INDUSTRY-LEADING PRODUCTS 57

EDUCATION

Introducing the Supply-Build Canada Business Series: A Clear Roadmap for Every Stage of Your Business Liz Kovach

To support leaders through these realities, Supply-Build Canada has developed the Business Series – a five-part learning pathway designed to help business owners and upper management understand where their company sits in the business life cycle and how to make confident, strategic decisions at each stage.

“The Growth module recognizes that scaling requires more than effort; it requires strategy.”

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BUILT FOR LEADERS WHO NEED CLEAR, PRACTICAL GUIDANCE The Business Series is designed specifically for the Canadian LBM sector. It’s not generic business content – it’s grounded in the real-world challenges and opportunities faced by building centres, lumberyards, and contractor-focused operations.

The series follows five natural stages of business evolution: 1. Start-Up - Proving the model and building initial momentum 2. Stability - Creating predictable operations and reliable performance 3. Growth - Scaling with intention and protecting profit along the way 4. Replication - Expanding to new markets or locations 5. Harvesting - Preparing for transition, succession, or sale We have soft-launched Modules 2, 3, and 4 – Stability, Growth, and Replication – offering immediate value to owners and managers who want to strengthen their business foundations or plan for expansion.

YARDSTICK MAGAZINE Winter 2025

PHOTO: ADOBESTOCK.COM

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unning a lumber and building supply business today looks and feels very different than it did even a decade ago. Owners and senior managers are navigating tighter margins, shifting markets, labour shortages, evolving customer expectations, and the never-ending challenge of running a day-to-day operation while planning for the future.

EDUCATION

MODULE PROFILE: STABILITY

MODULE PROFILE: REPLICATION

Stability is where a business moves from reactive problem-solving to predictable, steady performance. Many companies believe they are stable because they’ve survived the start-up years – but still struggle with inconsistent sales, tight cash cycles, people challenges, or stress that never quite goes away.

For businesses considering a second location, acquiring another yard, or entering a new market, Replication provides a roadmap grounded in practical, real-world considerations.

Drawing from relatable industry stories – like a family-run yard navigating staff turnover, supplier issues, and new competition – the Stability module helps leaders understand what truly creates consistency.

It introduces clear frameworks for: • Developing a reliable volume of monthly business • Understanding break-even sales and cost structures • Ensuring key roles are filled with the right capabilities • Building dependable supplier relationships • Managing cash in a way that prevents surprises Rather than focusing on quick fixes, this module helps owners build a foundation that reduces firefighting, stabilizes revenue, and supports long-term success.

MODULE PROFILE: GROWTH At some point, many stable businesses hit a ceiling – they’re busy, profitable, and well-regarded, but not truly expanding. This is where Growth comes in.

The Growth module recognizes that scaling requires more than effort; it requires strategy. Through the story of Jen – who has inherited a successful family business but wants to take it further – members explore what it really means to grow sustainably.

This module helps leaders learn how to: • Increase revenue in ways that also increase profitability, not just top-line sales • Strengthen relationships with contractors, builders, and architects • Improve their digital presence in a crowded market • Build a team capable of leading the next stage of the business • Navigate the reality that growth increases cash demands – sometimes dramatically The training also addresses a major challenge in the industry: hiring and developing talent who can help take the business somewhere new – not just maintain what already exists.

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Through the story of Amina and Javier – owners dreaming of expanding beyond their thriving flagship location – the module illustrates the unique challenges of multi-location operations.

Participants learn how to evaluate: • Different expansion pathways (buying, building, franchising, partnerships, etc.)

• Leadership needs when the owner can’t be in two places at once • Market size, demographics, competition, and local buying behaviour • How brand identity translates into a new community • The true cost of expansion – from real estate and inventory to staffing and marketing The module also reinforces that what works in one city or town may not translate directly to another. Replication helps leaders ask the right questions early, before committing significant financial or operational resources.

STRONGER BUSINESSES, STRONGER SECTOR Across these modules, a clear message emerges: a business must understand which stage it is in before it can decide what to do next. Each stage requires its own mindset, systems, people decisions, and financial approach. The Business Series gives owners and senior managers the clarity to move forward with intention rather than guesswork.

Most importantly, this training reflects our belief that strong businesses build strong communities. As a result of government funding, we are able to provide free access at this time.

Explore Supply-Build Canada Suite of Courses - Programs

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EDUCATION

Building the Future, One Student at a Time Abimbola Bello

A STORY ABOUT OUR 2025 SCHOLARSHIP RECIPIENTS

E

very summer, our golf tournaments bring people together who don’t always cross paths during the year.

There are early-morning tee-offs, familiar faces at registration, friendly rivalries, and plenty of stories swapped over sandwiches at the turn. But behind all the camaraderie is a quieter purpose: raising money for students who are just beginning to map out their futures.

Thanks to the generosity of everyone who played, sponsored, and volunteered, we’re able to award ten $1,500 scholarships this year. The students come from different provinces, different programs, and different backgrounds – but they all share one thing in common: they’re at the very start of figuring out who they want to become.

Here’s a closer look at the students our members helped support.

MEET THE 2025 SCHOLARSHIP WINNERS Soren Baker — Calgary, AB Soren’s goal is simple and steady: finish his carpentry program and become a skilled tradesperson who takes pride in building homes. He wants to understand every step of the construction process and become the kind of carpenter who’s known for doing the job right. His focus is on hands-on learning, growing his practical skills, and contributing to the work crews that shape local communities.

PHOTOS: SUPPLIED

Serena Gorski — Tyndall, MB Serena’s plan starts with completing her Honours Bachelor of Science and applying to medical school. She wants to return to her hometown one day and work as a doctor in the community she grew up in. For her, building a career in medicine is tied closely to giving back – serving people she knows, understands, and has grown up alongside.

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Ethan Nguyen — Edmonton, AB Ethan’s career goals revolve around expanding his skills in supply chain, planning, and operations. He hopes to earn certifications such as CPIM (Certified in Planning and Inventory Management) and continue building his business knowledge.

His aim is to develop a versatile skill set that allows him to grow into roles involving logistics, forecasting, and organizational operations.

Tyler Russell — Calgary, AB Tyler’s ambition is to become a reliable, highly skilled Architectural Technologist. He wants to work on projects that challenge him creatively and technically while developing a reputation as someone teams can depend on. His aspirations include working on largescale builds, refining his design skills, and contributing meaningfully to architectural projects across the region.

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EDUCATION Makayla Halbert — Winnipeg, MB Makayla has been around the home and building industry her entire life, and those early influences stuck. She wants to become an interior designer and eventually open her own design business. Her goals blend creativity with entrepreneurship: designing functional, beautiful spaces while running a company that reflects her style and approach.

Deborah Hall — Edmonton, AB After a decade working as a Licensed Practical Nurse, Deborah is taking the next step by completing her After-Degree Nursing program. Her long-term goal is to work as an RN in maternal and child health, supporting parents and families through some of the most important moments of their lives. She hopes to contribute to better health outcomes by combining her extensive experience with new clinical skills.

Jack Welikoklad — Edmonton, AB

Sponsored by Regal Ideas Jack intends to apply to medical school after completing his Bachelor of Science in Physiology. He’s open to exploring different areas of medicine and hopes his hands-on exposure in labs and clinical environments will help him find the right fit. Whether he ends up in surgery, research, or another specialty, he wants to build a career that blends scientific curiosity with real-world problem-solving.

William Schmitz — Calgary, AB William is focused on advancing sustainable practices within forestry and environmental management. His career goal is to support conservation efforts and help preserve natural habitats while also considering how to maintain the long-term viability of resourcebased industries. He hopes to be part of the growing movement toward climate-smart and ecologically informed decision-making.

Chase Vancoughnett-Lafleur — Prince Albert, SK

Sponsored by Rock Glass Chase plans to return to northern Saskatchewan after completing his education with a goal of becoming a business owner. He wants to help drive economic development in northern communities by bringing more job opportunities – especially for Indigenous youth – and improving local infrastructure. Growing up in an area rich in natural resources, he’s also considering expanding into mining or working in a mine after graduation. His career aspirations are rooted in community, growth, and giving back.

Julius Wentzel — Edmonton, AB Julius plans to become a civil engineer and eventually pursue work in materials engineering. He’s inspired by the idea of designing and improving the structures and systems people rely on every day. His strengths in math and science drew him toward engineering early, and he hopes to contribute to projects that require both analytical thinking and practical problem solving.

These students aren’t connected by program or province - they’re connected by a community that showed up to support them. The funds raised at our summer tournaments help cover textbooks, transportation, rent, lab fees, and all the other expenses that come with post-secondary life.

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There’s no grand storyline here - just ten students taking their next steps, and a community that helped make those steps a little easier.

And that’s something worth celebrating.

YARDSTICK MAGAZINE Winter 2025

PHOTO: SUPPLIED

A COMMUNITY EFFORT

THE FEELING OF HOME CRAFTED IN CANADA. CHERISHED BY CANADIANS. JELD-WEN’S CANADIAN-MADE WINDOWS AND DOORS BRING BEAUTY, ENERGY EFFICIENCY, AND LASTING DURABILITY TO EVERY HOME. DESIGNED FOR CANADA’S CLIMATE, ENGINEERED FOR COMFORT. From bustling cities to quiet cabins, our craftsmanship blends energy-saving innovation with precision engineering, ensuring your spaces stay warm and inviting, season after season.

Choose JELD-WEN for quality, reliability, and a deep understanding of Canadian building needs.

Because homes aren’t just built, they’re meant to belong.

EXPLORE OUR FULL LINE OF CANADIAN MADE ENERGYEFFICIENT WINDOWS AND DOORS AT JELD-WEN.CA

SHOWCASE

THE SHOWCASE STARTS HERE Bigger.

Smarter.

More Connected Than Ever.

The 2026 Building & Hardware Showcase is gearing up to deliver a week packed with energy and innovation. Expect immersive demos, expert-led sessions, and meaningful connections that carry over the year. This is where breakthroughs happen and where businesses grow.

Whether you’re here to discover new products, sharpen your skills, meet suppliers, or reconnect with your industry community, the 2026 Showcase is ready for you.

THIS IS WHERE YOUR YEAR BEGINS. THIS IS WHERE OUR INDUSTRY COMES TOGETHER. THIS IS WHERE WE BUILD FROM THE GROUND UP.

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SHOWCASE - BUSINESS COURSES

FROM THE GROUND UP Let’s build great things together SUPPLY-BUILD CANADA SHOWCASE 2026 Join us for this year’s premier gathering of retailers, manufacturers, suppliers, distributors, and partners across the building supply sector in Western Canada.

Take some hands-on business courses, listen to inspiring keynotes, and enjoy fun and relaxed networking on the tradeshow floor. Everything at Showcase 2026 is thoughtfully designed to help you level up your business and your game.

Connect with more than 2,000 delegates, 880 dealers and 300+ exhibitors, as you explore hundreds of cutting-edge products, sustainable solutions and emerging technologies. What better materials than these to build the best foundation for growth?

So much more than a trade show, Supply-Build Canada Showcase 2026 is where ideas take root and business is built… from the ground up!

DAY 1 – MONDAY REAL LEADERSHIP: THE WORKSHOP YOUR TEAM WISHES YOU TOOK Eileen Dooley & Wahaj Awad (Humance) DATE Monday, January 19 TIME 9:00 am – 3:00 pm LOCATION Room 108, Edmonton Expo Centre MEMBER PRICE $149.99

PHOTO: SUPPLIED

Register Now

Presented by Sexton Group Ltd

YARDSTICK MAGAZINE Winter 2025

A good blueprint for leadership has purpose and impact.

Leadership is about impact, not titles. Sharpen the way you communicate with others, and you’ll build trust and empower your teams. Whether you’re managing people for the first time or upping your leadership game, this hands-on session will give you secrets for success you didn’t know you needed. For emerging and established business leaders.

ABOUT THE PRESENTERS Eileen Dooley is Principal & Coach (Talent Assessment & Onboarding) at Humance. Her expertise includes developing high potential, career transitions, and more.

Wahaj Awad is an organizational psychology consultant (Leadership & Team Development) at Humance, specializing in DEI, leadership and team development.

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Celebrating 50 Years Because of You THEN

NOW

From a small trading office in 1976 to a trusted distributor and remanufacturer across Western Canada, our story has always been built on people. Your trust and partnership helped us grow, serve, and remain proudly independent for half a century.

Every chapter has been shaped by relationships. The customers who believed in us. The suppliers who stood beside us. The team members who carried our values forward. Your support made it possible to keep serving with the same focus and commitment that started it all.

Fifty years later, we are proud of our growth and even more grateful for the people who made it possible. Thank you for being part of our story.

“I have had the privilege of working with Mayfair Lumber in various capacities for nearly 30 years and they have always been a trusted partner. Mayfair plays a vital role in the LBM distribution chain, ensuring manufacturers and suppliers like us have access to quality materials when we need them. Their reliability and market expertise make them a cornerstone in our supply network. As a family-owned business, they bring a level of care and integrity that’s rare in today’s market. Congratulations to the entire Mayfair team on celebrating 50 years in business—an incredible milestone that speaks to your commitment and excellence.”

- Jason Poloway Star Building Materials

Explore Our 50 Year Timeline

SHOWCASE - BUSINESS COURSES

SELL SMARTER: HIGH-IMPACT SALES STRATEGIES FOR BUILDING SUPPLY PROS R.M. Caligiuri (Caligiuri Leadership, Rise-X software creator) DATE Monday, January 19 TIME 9:00 am – 3:00 pm LOCATION Room 107, Edmonton Expo Centre MEMBER PRICE $149.99 Register Now

Cement your relationships with trust, timing, and technical savvy.

Good relationships can lead to great success. Learn how to get in front of the right decision-makers. Build trust with contractors, site supers, and buyers who don’t have time for fluff. Solve real-world problems and earn long-term loyalty. In an industry laser-focused on cost, you have to sell value. For anyone facing tough customers.

ABOUT THE PRESENTER

Presented by Sexton Group Ltd

Founder of Caligiuri Leadership and creator of Rise-X software, R.M. Caligiuri’s relationshipbuilding frameworks are lived, tested and forged in real-life adversity.

DAY 2 – TUESDAY TRADE SECRETS: HOW TO MARKET TO BUILDERS AND ACTUALLY WIN BUSINESS Marc Atiyolil (The Marc & Many Show, Canadian Home Trends Magazine) DATE Tuesday, January 20 TIME 9:00 am – 3:00 pm LOCATION Room 108, Edmonton Expo Centre MEMBER PRICE $149.99

Learn marketing that’s as strong as your steel-toed boots.

PHOTO: SUPPLIED

This is a crash course in marketing strategies that actually work in the LBM and design-build industries. Learn what resonates with the pros you already work with, and avoid the biggest mistakes that brands make when targeting the trades. For anyone who wants practical strategies to use immediately to stand out in a competitive market.

Presented by Sexton Group Ltd Register Now

YARDSTICK MAGAZINE Winter 2025

ABOUT THE PRESENTER Marc Atiyolil is a nationally recognized builder, designer, and media personality best known as the Co-Host of The Marc & Mandy Show and Editor-inChief of Canadian Home Trends Magazine. With over a decade of experience working alongside top contractors, developers, and designers across North America, Marc brings a rare mix of industry know-how and media savvy.

From job sites to broadcast studios, he helps brands speak the language of the trades — authentically and effectively. Marc has partnered with major brands, delivered keynote talks across the country, and built a loyal following by turning real-world expertise into results-driven strategies.

When Marc talks about marketing, builders actually listen.

Through every talk, every program, and every act of service, his goal remains the same: To help people rise — then teach them to help others rise too.

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SHOWCASE - BUSINESS COURSES

DAY 2 – TUESDAY FROM ORDER-TAKER TO RAINMAKER: THE LBM SALES PRO PLAYBOOK Mike McDole (Firing Line LBM Advisors) DATE Tuesday, January 20 TIME 9:00 am – 3:00 pm LOCATION Room 107, Edmonton Expo Centre MEMBER PRICE $149.99 Register Now

Presented by Sexton Group Ltd

Get the concrete facts about high-performance sales and fiscal vitality.

What does it take to be a sales pro in today’s trades? Learn the traits that drive trust, performance and loyalty, and protect your margins while holding the line in pricing. Handle conflict with hard conversations like the pro that you are. This is for LBM sales reps, OSRs and account managers looking to build volume, depth, and pipeline

ABOUT THE PRESENTER With 42 years in LBM, Mike McDole ran multilocation yards and led sales teams that generated up to $20M each. Today he is a trusted columnist, speaker and podcaster.

DAY 3 – WEDNESDAY SUPPLY-BUILD CANADA KEYNOTE BREAKFAST

Holly Stofa (formerly CIA) DATE Wednesday, January 21 TIME 7:30 am – 9:30 pm LOCATION Rooms 107 & 1007a, Edmonton Expo Centre Register Now

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Presented by Star Building Materials

In an industry built on trust, relationships and reputation, how you show up matters.

Strong relationships are built with intent, especially in a world that favours speed over substance. Through riveting storytelling, former CIA operative Holly Stofa will talk about the human blueprint she’s used in some of the world’s highest-stakes environments.

Sharing her wisdom, storytelling and practical tools, Holly shows how to cut through the noise of a fast-moving world. Start your day on the edge of your seat!

ABOUT THE PRESENTER Holly Stofa was an award-winning CIA covert operative and senior leader, where she mastered authenticity, trust-building, and high-stakes communication in global intelligence missions. She’s now a certified executive and performance coach.

YARDSTICK MAGAZINE Winter 2025

PHOTO: SUPPLIED

DROP YOUR COVER – THE HUMAN BLUEPRINT FOR HIGH-STAKES RELATIONSHIPS

SHOWCASE - BUSINESS COURSES

DAY 4 – THURSDAY ARCHITECT, DESIGNER, & DEALER NETWORKING BREAKFAST ENVIRONMENTAL PRODUCT DECLARATIONS (EPDS) FOR SUSTAINABLE INTERIORS Dr. Shiva Zargar (Founder & Director of Science and LCA, Build Neutral) DATE Thursday, January 22 TIME 8:00 am – 10:00 am LOCATION Room 108, Edmonton Expo Centre ARCHITECTS’ BADGE $79.00 DEALERS Free CEU CREDITS GRANTED Register Now

Make sustainability the load-bearing framework of your interior designs.

As demand grows for environmentally responsible spaces, so architects and designers are called to deliver more than just beauty and function. Clients want solutions that will satisfy their expectations, meet climate goals, and align with green building standards.

Let’s talk sustainability for your next residential, healthcare or commercial project. Over breakfast, we’ll chat about how to integrate EPDs into your material selection and more.

ABOUT THE PRESENTER Presented by CSC, Interior Designers of Alberta (IDA), and SupplyBuild Canada

Dr, Shiva Zargar (Build Neutral) is a Life Cycle Assessment (LCA) scientist and accredited EPD verifier. Her mission is to empower businesses through the lens of life-cycle thinking and help them navigate today’s complex environmental challenges.

buildHER BREAKFAST Designed with women in mind (but everyone is welcome), EmpowerHER is about showing up, elevating one another, and building business savvy from the ground up.

empowerHER: FROM SUPER SHY TO SUPER SPY Holly Stofa (former CIA operative)

PHOTO: SUPPLIED

DATE Thursday, January 22 TIME 8:00 am – 9:30 am LOCATION Rooms 107 & 1007a, Edmonton Expo Centre OPEN TO EVERYONE

Register Now

YARDSTICK MAGAZINE Winter 2025

Taking her measure: shy girl becomes spy girl in the CIA. Holly’s raw, unfiltered storytelling is based on personal experience. In this lively talk, she reveals how authenticity is a strategic advantage, confidence is built and not gifted, and staying grounded in who you are can shift the way you lead and even thrive.

Holly learned to build meaningful, trusting relationships and developed the courage to lead by learning to read the room. Over breakfast, she will teach you some practical tools for resilience, self-awareness and growth to help you join the ranks of women and allies who believe in showing up for themselves, their teams, and their industry.

ABOUT THE PRESENTER Holly Stofa was an award-winning CIA covert operative and senior leader, where she mastered authenticity, trust-building, and high-stakes communication in global intelligence missions. She’s now a certified executive and performance coach.

SHOWCASE - HOCKEY GAME NIGHT

Heroes on Ice Fundraising Mixer

In support of Western Canadian Children’s Hospitals

PRE-SHOWCASE HOCKEY GAME FEATURING HEROES ON ICE

Make fundraising history at Supply-Build Canada Showcase 2026 – Heroes on Ice

DATE Monday, January 19 TIME 8:00 am – 9:30 am LOCATIONS Silent Ice Centre (hockey game) Edmonton Expo Centre (hockey draft) Summit Restaurant, Silent Ice Centre (hockey social) REGISTRATION REQUIRED

Join us for fast action on the ice, where players from our industry compete in a hockey game that’s as fun and friendly as it is fast and furious! The proceeds from this fundraiser will make a huge difference to children in hospital care and their families.

We scored $40K last year. This year, let’s raise the roof!

This will be a day of hockey and generosity to remember. Come for the body checks, stay for the charity!

Heroes Hockey Social Register Now

vs.

PRE-SHOWCASE HOCKEY DAY – SCHEDULE 11:00 AM - 1:30 PM

2:30 - 4:45 PM

5:00 - 7:00 PM

Drafting Heroes

Heroes on Ice Hockey Game

Heroes Hockey Social

Lunch @ 11:30-12:00 Edmonton Expo Centre – Hall H* (Show Floor) Dupont Sports Zone *Use doors at entrance 3 to enter Hall H Note: Player Registration is Sold Out 1:30 PM

Bus Pick Up Edmonton Expo Centre 70

Watch TIMBER MART square off against team CertainTeed.

Cheer on your colleagues and customers while supporting a great cause!

Silent Ice Centre (Hesco Arena) 1515 – 35 Ave. Nisku, AB

Enjoy a free beverage and meal as you rub elbows with industry colleagues and hockey buffs! You’ll need to register in advance for this one. Your ticket includes transportation to and from the game and social afterwards, as well as dinner, one beer, unlimited non-alcoholic beverages, one 50/50 entry draw, and (drum roll) a chance to win a prize donated by Explore Edmonton! All proceeds go to Western Canadian kids’ hospitals.

Summit Restaurant @ Silent Ice Centre Heroes Hockey Social Register Now YARDSTICK MAGAZINE Winter 2025

SHOWCASE - HOCKEY GAME NIGHT

THANKS TO OUR HEROES ON ICE SPONSORS Team Sponsors

Jersey Sponsors (gold)

Jersey Sponsors (silver)

Hockey Social Beer Sponsor

Draft Night Presenting Sponsor

Puck Drop Sponsor & Puck Sponsor YARDSTICK MAGAZINE Winter 2025

Half-Time Sponsor

Draft Pick Emcee Sponsor - Lumber Zone

Pant Sponsor

Sock Sponsor

AV Sponsor

Puck Drop Sponsor & Puck Sponsor

Sock Sponsor

Acknowledgement Video

Jersey Logo Sponsor 71

SHOWCASE - AWARDS & PRIZES

Supply-Build Canada Showcase 2026

Awards Gala LAYING THE LEGACY CELEBRATING THOSE BUILDING OUR FUTURE DATE Wednesday, January 21 TIME 6:45 pm – 11:45 pm LOCATIONS JW Marriott REGISTRATION REQUIRED

Join us as we recognize the best of the best—the pros who uphold excellence in our industry. Come together, celebrate, and forge connections with colleagues who are shaping the future of building and design in Canada.

This year, we shine a spotlight on the pioneers of our industry who have demonstrated vision and innovation, flexibility, perseverance, and leadership in the face of change.

We’re deeply grateful for the generous support of our all of our sponsors. See you there!

Register Now

AWARDS PRESENTED Sales Representative of the Year Presented by Jeld-Wen Windows & Doors

BE THERE IN PERSON TO CELEBRATE THE INDUSTRY .

We’ll recognize the winner of the Industry Achievement Award and celebrate four Sales Reps of the Year. The Gala is about community.

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Industry Achievement Award

Introducing…

The Cherry on Top Getaway WIN A GIFT CARD WORTH

$3,500 FROM AIR CANADA

Courtesy of Cherry Insurance

Register for the Awards Gala and you’ll be automatically entered to win!

YARDSTICK MAGAZINE Winter 2025

SHOWCASE - AWARDS & PRIZES

PHOTO: ADOBESTOCK.COM

THANKS TO OUR AWARDS GALA SPONSORS

YARDSTICK MAGAZINE Winter 2025

Social & Awards Evening Presenting Sponsor

Food Station

VIP Reception Sponsorship

Food Station

Trip Giveaway

Food Station

Passed Appetizer Sponsor

Bar Sponsor

Food Station

Grab-N-Go Take Home Partner

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SHOWCASE - SHOWFLOOR

Put Your Best Booth Forward

SUPPLY-BUILD CANADA SHOWCASE 2026 PRESENTS THE ANNUAL FLOOR AWARD. Be there in person to celebrate these two exciting awards.

Winners will be announced at the Edmonton Expo Centre, Thursday, January 22 @ 2:00 pm.

Best Booth Award

Best New Product Award

When it comes to designing a booth for this year’s showcase, why not give it all you’ve got and do what you do best—build the dream exhibit!

Now’s the time to raise the roof on new product ideas!

If you have a booth at this year’s showcase, you’ll be automatically eligible to win. Voting happens on the tradeshow floor during both showcase days, so start planning your winning design now.

Congratulations to the 2025 Best Booth Award winner Quick-Therm!

Show off yours at the New Products lineup in this year’s showcase. Register your new product with Showcase 2026 and be eligible for the 2026 Best New Products Award.

Join the industry greats in product design and submit your registration today!

Congratulations to the 2025 Best New Product Award winner - Blaze Tools!

SHOWCASE - SHOWFLOOR

NEW THIS YEAR Every entry is automatically entered to

WIN A FREE 10X10 BOOTH at the 2027 Showcase.

New Product Showcase STEP INTO A WORLD OF POSSIBILITY AT THE NEW PRODUCT SHOWCASE, WHERE 2026’S MOST EXCITING BUILDING MATERIALS AND INNOVATIONS MAKE THEIR DEBUT. This is your front-row seat to the tools and technologies redefining how we build, sell, and serve our customers. If you want to stay ahead, it starts right here!

Sponsored by

YARDSTICK MAGAZINE Winter 2025

DO YOU HAVE A NEW AND INNOVATIVE BUILDING PRODUCT TO SHARE THIS YEAR? BONUS: all New Product nominations to the showcase are automatically eligible for the 2026 Best New Products Award!

Make sure to vote, and while you’re there, enter to win the Cash Prize Giveaway. Huzzah!

New products launching in 2025 or 2026 including prototypes, new colours, or products new to this market. Each submission is voted on by members, with the potential to win Best New Product at the show — and your products may continue to be featured for awards throughout the year.

SIGN UP HERE:

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SHOWCASE EXHIBITORS

SHOWCASE EXHIBITORS A A-Apollo Windows & Doors ABI Mouldings ACCEO Solutions Airfast Distributors Ltd

Canadian Engineered Wood Products

DuPont Performance Building Solutions

Canadian Industries Limited

Durabuilt Windows & Doors

Can-Cell Industries Inc by Soprema

Alexandria Moulding

Canfor - Canadian Forest Products Ltd.

Alleguard

Careers Alberta

All Weather at Home

CashierPRO

Alldec-Armson Sales Ltd

Castle Building Centres Group Ltd.

All-Fab Building Components Alliance Door Products Canada Allmar Inc. American Express ARW Truck Equipment Ltd. Artspan Inc Auto-Stak

B Barkman Concrete Ltd. Barrier Tek

Cedarline Industries Ltd. Centurion Lumber Century Aluminum Railings CGC Inc. Cherry Insurance Cloverdale Paint

Beaver Thermal Solutions Inc. Big Timber Fasteners BIK Boom Trucks Bissett Fasteners Blaze Tool Blaugelb by Fentro Hardware Systems BMF BOYD DISTRIBUTORS LTD. Brandt Tractor Ltd Builders Choice Products Burrows Lumber Company

C Canada Kitchens Wholesaler inc

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EAB Tool Inc. - Exchange-ABlade ECI Software Solutions EPAK Inc. Epicor Software

Contemporary Building Specialties Creative Door Services Ltd. CUTEK Wood Solutions

D Dakeryn Industries Deckrite Delroc Industries Ltd. Dentec Safety Specialists DFM West Diamond Doors DHS DMC RECRUITMENT GROUP DOMAN Building Materials Domtek Building Products Doortech Mfg & Distribution Ltd. DOVER Duecks Laminated Rafters Ducan Duchesne et Fils Itee

Holmes Garage Door Company Home Hardware

I IKO Industries InStone Products IPG (Intertape Polymer Group) I-XL Building Products

Evolution Power Tools

J

F

JELD-WEN

Falcon Equipment Federated Insurance Fox Blocks ICF & TRUEGRID Pavers by Airlite Plastics Co

CMS Supplies

Basalite Concrete Products BC Wood Specialties Group

E

Holland Imports Inc

G GAF Canada Gang - Nail Truss Gentek Building Products

Jazz Forest Products Johns Manville JRTech Solutions

K Keystone Products/Keytek Steelworks Klipboard Kohltech Windows & Entrance Systems

GH The Leveller Gillfor Distribution GMD Goodfellow inc Greenfiber Canada ULC Gutter Saver PRO Inc.

H Hampton Lumber

L Lancashire Distribution Lepage/Henkel Canada Limitless Manufacturing Load Lifter

M Mac Distribution

Hangcha Forklift Canada

Madero

Hardlines Distribution

Magnum Forest Products Ltd

Heli Canada

Marco Industries Canada Inc.

Henry A Carlisle Company

Mayfair Lumber

Hibernia Trading Inc

MCG Career College

Hillier Manufacturing Inc

McLean Lumber

Hillman

YARDSTICK MAGAZINE Winter 2025

SHOWCASE EXHIBITORS

Metal Roofing & Siding Experts Inc. Metalmark/Unilite Metrie Canada Ltd.

Q Quik-Therm Quikrete Canada

Moda at Home Enterprises Inc Mono Serra Mr. Fireplace MST Bar - Fiberglass Reinforcement

N Natalie Bell Consulting National Forest Products Ltd. NEOS Products

R Regal Ideas RESISTO RF Transparent Richelieu Hardware Ltd. ROCKWOOL RockGlass Rogers Communication Rona Royal Building Solutions

NetNow New-Line Hose and Fittings Norske Tools Ltd North American Storage Equipment Nucor Rebar Fabrication Nuvo Iron

O Orgill Canada Outdoor Living Today Owens Corning

P PALOT TRAY PAL INC. Parallel Lumber Group Parallel55 Penn Truss Mfg Inc

Ply Gem Canada / Mitten Building Prodcuts PowerHouse Building Solutions Prime Fasteners Prospect Human Services

Trademark Industries Trimlite Mfg Inc. Trinity Truck Sales Inc TUFX FORT TURNX TOOLS

U U2 Fasteners

V Ventilation Maximum Vicwest

S Saint-Gobain Schlage SEAL KING Sexton Group Ltd. Sherwin Williams Canada Sika Canada Simpson Strong-Tie Canada Ltd. Soleno Spectis Moulders Inc Steel-Craft Door Products Ltd Still Creek Forest Products Structural Truss & Forma Steel SuperForm Products Ltd. Supply-Build Canada

Vipco Industries Ltd. Vista Railings

W Wajax Wells Lamont West Fraser Mills Ltd Westform Metals Westminster Industries Westman Steel WestMat Westrend Wesure Weyerhaeuser Western Red Cedar Lumber Association White Cap Supply Canada Inc.

Phoenix Fence Corp PIB

Tough Duck Treeco

MiTek Millboard by ABM Canada

ToolSwift

T Taiga Building Products Ltd. TEChnical Building Products TIMBER MART

Wipeco Industries

Z Zip Hinges - Advance Building Supplies

Timbertech-Proudly a part of James Hardie Tolko Marketing and Sales

YARDSTICK MAGAZINE Winter 2025

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SHOWCASE - ACTIVATIONS

Experience the Showcase INTERACTIVE MOMENTS THAT BRING THE SHOW FLOOR TO LIFE. From hands-on demos to lively floor experiences, the 2026 Showcase is packed with activations designed to spark ideas and deepen connections. Explore immersive zones, test new products, and engage with the industry in ways that are fun, memorable, and built for business growth.

ACCEO PRESENTING RECEPTION & REGISTRATION SPONSOR

HELI BATHROOM SPONSOR

ACCEO raises a glass to welcome you to Showcase 2026, with the signature showcase breakfast cocktail for this year, the Blue Mimosa (it’s non-alcoholic)! Keep an ear out for their DJ booth too, to get you in the mood for schmoozing. Cheers to that!

Heli Canada is proud sponsor for the Showcase bathrooms this year. The next time you have to go, look for the decals.

Seriously, they’re everywhere. On mirrors. Hand dryers.

Stalls. They’re even on the floor, in case you lose your way.

Thanks, Heli!

BOOTH #612

OWEN’S CORNING CANDY STATION SPONSOR What’s more fun than networking at a builders’ conference when you have a sweet tooth? Getting coloured candy in a goody bag, that’s what! Owen’s Corning sells roofing materials, insulation and fibreglass—so pink just seemed like the natural choice!

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YARDSTICK MAGAZINE Winter 2025

PHOTO: ADOBESTOCK.COM

BOOTH #727

SHOWCASE - ACTIVATIONS

CGC PUPPY PLAY TIME! BOOTH #1034 CGC, makers of gypsum walls and acoustic ceilings, thought it’d be fun to build a puppy playground at SupplyBuild Canada Showcase—and we couldn’t agree more!

Check out the branded leashes and bandanas. And if the puppies give you cuteness overload, you can always make a donation to the animal shelter.

PIB WIFI SPONSOR BOOTH #1104 Need to check emails, book follow-ups, share photos, or connect on the fly? PIB keeps you online and connected throughout the Showcase with reliable show-floor WiFi—so your conversations don’t stop when you open your phone.

YARDSTICK MAGAZINE Winter 2025

FALCON EQUIPMENT HYDRATION STATION BOOTH #10000 Walking, talking, and networking all day is thirsty work.

When you start to feel a little dry, just walk on over to the Hydration Station, courtesy of Falcon. They’re well equipped with water bottles to quench everyone’s thirst (with or without ice). Grab yours!

NORSKE TOOLS COFFEE STATION BOOTH #808 Caffeine is one of the tools of our trades, so what better way to start your morning (or afternoon) than with a cup of hot or iced coffee? Drop in at Norske Tools Coffee Station to get your cuppa and be ready for whatever comes next!

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SHOWCASE - ACTIVATIONS

TAIGA BACKYARD CLASSIC BOOTH #832

DAKERYN BEER STOP

TEC AGENCIES BEER STOP

Kick back and swap a few stories or tall tales from the building and construction wilds with your new best business friends while you enjoy a cold, custom beer. While you’re there, check out some sweet Dakeryn clothing swag!

BOOTH #236 TEC specializes in building envelopes and waterproofing, but they promise they’ll wet your whistle when you drop by for a custom beer. Relax with new and old Showcase friends while you enjoy a short (or long) time out.

TEChnical Building Products TEC Agencies Ltd.

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YARDSTICK MAGAZINE Winter 2025

PHOTO: ADOBESTOCK.COM

Roll out the green grass—it’s time for the Taiga Backyard Classic! Stop by for a drink (free drink tickets while they last!) at Taiga’s giant indoor backyard, and party like it’s summer. Let the good times roll!

SHOWCASE - ACTIVATIONS

BOOTH #728 In a simple twist of fate, warm pretzels have come to this year’s Showcase. We’re grateful to BarrierTek, makers of fire-resistent wood products, who didn’t shy away from turning up the heat to make us these tasty treats!

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ABI MOULDINGS BAKERY SPONSOR BOOTH #818 Who doesn’t love freshly baked goods at a busy tradeshow?

If your mouth is watering already, head over to the ABI Mouldings booth for a tasty treat. It might just be the perfect finishing coat to your morning or afternoon.

DUPONT SPORTS ZONE

RONA POPCORN SPONSOR

BOOTH #1411

BOOTH #1104

Want to continue that conversation you started? There’s nothing like a Sports Bar to set the scene for a friendly chat. Look for the red

Official Popcorn Sponsor Rona knows that everyone gets the munchies sometimes. And what better snack for a winter tradeshow than hot popcorn? With or without butter. See you at the popcorn machine!

YARDSTICK MAGAZINE Winter 2025

PHOTO: ADOBESTOCK.COM

BARRIERTEK WARM PRETZELS

SHOWCASE - ACTIVATIONS

QUIK-THERM DJ BEATS

JRTECH BUILD BUZZ FOR YOUR BIZ

BOOTH #411

BOOTH #828

Every great life experience has a soundtrack, and Showcase 2026 is no exception. Let’s raise the roof with a few tradesworthy tunes and rhythms! Brought to you by Quik-Therm structural foam insulation, our official DJ sponsor.

Catch all the excitement of Supply-Build Canada Showcase 2026 with beloved media influencers Marc & Mandy, and take the opportunity to promote your booth, product or business! And don’t forget you can enter to win a gift card cash prize. Many thanks to JRTech Solutions, this year’s Influencer Sponsor.

JOHNS MANVILLE CLUBHOUSE SPONSOR

SHOWCASE PASSPORT YOUR TICKET TO SAVINGS!

BOOTH #1036

BOOTH #408

Back by popular demand, the Johns Manville Clubhouse is the place to be to up your virtual golf game. Stay and get some hot tips from their in-house golf pro. Finish with a shoulder and neck massage, and you’ll be refreshed and ready for more Showcase!

The Showcase Passport is back by popular demand!

Collect stamps to uncover incredible savings and exclusive offerings for all Supply-Build Canada members.

A full passport makes you eligible for a draw to win $2,500! Brought to you by White Cap Canada, supporting Canadian construction since the 1930s.

YARDSTICK MAGAZINE Winter 2025

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SHOWCASE - SPONSORS

THANKS TO OUR SPONSORS Conference Breakfast Keynote

PD Sessions, Architect Breakfast & empowerHER Sponsor

Regception & Registration Presenting Sponsor

Centrepiece Sponsor

Luncheon

Show Floor Activations

TEChnical Building Products TEC Agencies Ltd.

In-Kind Sponsors

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YARDSTICK MAGAZINE Winter 2025

IN MEMORIAM

Mike Doyle

M

ike Doyle began his career in the lumber industry in 1971 when he joined Structural Distributors, a wholesale lumber broker and distributor based in Calgary. This formative experience provided him with a strong foundation that would shape his future endeavors within the industry.

In 1974, Mike transitioned to retail building supplies by joining Totem Building Supplies.

Over the span of the next 25 years, he played a pivotal role in the company’s development and was instrumental in its success during that era. His steady involvement and leadership helped guide Totem through years of growth and prosperity.

Throughout his career, Mike remained a prominent and consistent contributor to the lumber

industry. His commitment was further exemplified by his service on the Board of Directors for the Western Retail Lumber Association (WRLA), where he served four terms. His dedication to the industry and willingness to serve were hallmarks of his professional journey.

Mike’s passion for the lumber industry was evident in his enthusiasm for his work and the relationships he built along the way. He cherished opportunities to collaborate with colleagues, tackling challenges as a team and contributing to the ongoing success of the business. His positive attitude and commitment to progress left a lasting impression on those who worked with him.

One of Mike’s most defining characteristics was his willingness to lend a helping hand. He was always available to assist others, offering

support to anyone in need, regardless of the circumstances. His generosity and kindness extended beyond the workplace, touching the lives of many people.

Mike will be profoundly missed by his family and friends. The legacy of his dedication, helpful spirit, and the deep connections he formed will be fondly remembered by all who knew him.

Michael Glenn Westrum WESTRUM LUMBER

PHOTO: SUPPLIED

M

ichael left this earth on Tuesday, June 24th. He was 79 years old, but would tell you that he was in his eightieth year. Michael was born in Miami. It was an ongoing joke to pause long enough for someone to inquire about being born there, only for him to say Miami, Manitoba. He was raised in Briercrest, SK and spend his adult life living in Rouleau, SK. He and his business partner, Ken Roney, owned and operated Westrum Lumber from the time they purchased it from Michael’s parents in 1968 till the day they each passed. Owning Westrum Lumber gave Michael such pride. The business began with one yard in Briercrest and expanded to 4 locations in southern Sask. It was not always easy, but it made for a good living.

YARDSTICK MAGAZINE Winter 2025

Over the course of Michael’s career he was always sitting on some board or council. He was a councillor and then mayor for the Town of Rouleau. He was involved with the Western

MAY 1, 1946 – JUNE 24, 2025

director for many years, eventually served as chairman of the board and then was awarded “Mr. Lumberman” in 1996. He was also a director and chairman of the Timbermart board. These experiences helped him to create a successful business because of the exchanging of ideas with colleagues and industry leaders.

Dad had a long career and the lumber industry provided him some incredible experiences and also life long friends. There was many a golf or fishing trip with friends who were from the building supply industry. He cherished those times and people.

Retail Lumberman’s Association (SupplyBuild Canada’s distant relative). He was a

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TOURISM

Top Edmonton Dining Spots for Hosting During the Supply-Build Showcase Kristin Glover

V

isiting Edmonton for the Supply-Build Showcase offers more than an inside look at the latest tools, technology, and innovation shaping the industry. Your stay also provides an opportunity to experience a city known for its dynamic culinary scene, vibrant downtown core, and warm, welcoming hospitality.

Venture beyond the tradeshow floor and discover some of the city’s top spots to host in style.

Edmonton is home to countless venues that combine great food, comfortable spaces, and an atmosphere that make any gathering feel memorable, whether you’re hosting a client dinner, team get-together, or simply unwinding after a busy day. From cozy, chef-driven restaurants to large, lively spaces, keep reading for a round-up of local favourites.

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YARDSTICK MAGAZINE Winter 2025

TOURISM

ATRIUM BY SABOR This stunning private event space is a new addition to downtown from the team behind Sabor, one of Edmonton’s most celebrated restaurants. Known for exceptional seafood and Portuguese-inspired cuisine, ATRIUM by Sabor is sure to wow groups with delicious dishes in a sleek, comfortable setting.

BERNADETTE’S Bernadette’s is an intimate downtown spot, combining thoughtful design with seasonal, Indigenous-inspired menus. Ideal for smaller groups or client dinners, this space offers private and semi-private dining options and is just a short walk from major downtown hotels.

SORRENTINO’S Sorrentino’s Downtown is a classic choice for groups who love traditional Italian cuisine in a warm and inviting space. Perfect for client dinners, team outings, or casual gatherings, it’s a dependable option that consistently delivers hearty dishes and fantastic service.

LUX STEAKHOUSE With premium cuts, creative sides, and a sophisticated interior, it’s ideal for groups who want to dazzle clients or celebrate a big win. The attentive service and approachable yet elegant atmosphere make Lux a standout for downtown dining.

CRAFT BEER MARKET If you’re looking for a fun and energetic setting, CRAFT Beer Market is sure to deliver. Its spacious interior and patio, wide selection of craft beers, and group menu options make it a memorable choice for large groups to get together after a busy day.

BIANCO Bianco brings contemporary Italian dining to a sleek, approachable space with a menu that hits all the right notes. It’s a great fit for groups looking for a stylish experience without the formality. Within easy walking distance from downtown hotels, coordinating group dinners here is impressive and effortless.

DOSC

PHOTO: SUPPLIED

Part steakhouse, part cocktail bar, DOSC offers an upscale but welcoming environment for VIP dinners or team celebrations. With private and semi-private dining options, attentive service, and a refined menu, this approachable spot ensures any group feels looked after.

YARDSTICK MAGAZINE Winter 2025

These venues showcase the best of Edmonton’s culinary scene while providing the right atmosphere for groups of all sizes. Whether you’re hosting clients, celebrating a team achievement, or simply looking to enjoy a night out after the Supply-Build Showcase, these spaces offer an unforgettable way to experience the city.

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YOU R CA N A DIA N DIST RIBU TO R O F

GRO U N D U P

BUILDING SUPPLIES Gillfor.com

WA L L A N D C E I L I N G

ROOFING

I N S U L AT I O N

C E DA R , PI N E A N D F I R

SIDING

DECKING