Supply-Build Canada Yardstick: Fall 2025 by supplybuildcanada

YARDSTICK

In this Issue

FEATURES

MEMBER SPOTLIGHT

RETAIL CONFESSIONS

Retail

MASTHEAD

Liz Kovach

Supply-Build Canada President

Abimbola Bello Marketing & Communications Manager

Jordan Bouchard Data Entry Administrator

Brenda Bourns Events & Community Engagement Manager

Amanda Camara Vice President of Business Development & Marketing

Amelia Carrera Marketing & Events Specialist

Rebekah Doerksen Executive Assistant

Hillary Dux

Training & Development Coordinator

Camilla Josef Online Marketing Coordinator

Matthew Lucek Workforce Development Coordinator

Alisa Luo

Design & Social Media Coordinator

Travis Waite Director, Finance & Administration

Amanda Wright Workforce Development Manager

Published September 2025

The Supply-Build Canada Yardstick is the official publication of the Supply-Build Canada and is published four times per year. It is mailed to all retail and associate members of the Supply-Build Canada, to retail lumber dealers and others in the building supply industry in Northwestern Ontario, Manitoba, Saskatchewan, Alberta and British Columbia, and to selected dealers in the Yukon, Northwest Territories and Nunavut. Views expressed in the Yardstick are not necessarily official Supply-Build Canada policy, nor does the publication of product information or any advertisement imply recommendation by the Supply-Build Canada. No part of this publication may be reproduced in any form without the written consent of the Supply-Build Canada.

Subscription rates in Canada: $12 per year, plus applicable taxes. Outside Canada: $15 per year, no tax. Rates quoted are for non-members only.

Canadian publication mail agreement #43754013. Postmaster send change of Canadian address to:

The Struggle Makes Us Stronger!

Ifirst heard the story “The Boy and the Butterfly” at Lauren Johnson’s empowerHER session during our 2024 Showcase. If you have not read this impactful short story, I recommend you do. The key message is, “The struggle you’re in today is developing the strength you need for tomorrow. Don’t give up.”

Success in any aspect of life is not linear and is full of highs and lows. I often tell my team that professionals and businesses can’t stay the same and grow at the same time, and that every season of your life will demand a different you.

Through my work with an executive and mental performance coach (through our Executive Mastermind series!), I’ve learned that mindset training is a key component of building resilient people, teams, and businesses. In today’s increasingly complex world, the challenges we face are not obstacles to avoid, but opportunities that shape us into stronger leaders. Too often in business, there’s a tendency to step in and remove difficulties at the first sign of struggle. While wellintentioned, this robs people of the chance to grow. Resilience is built through working through challenges, not sidestepping them, and leaders must be equipped with the skills to navigate that process for themselves and their teams. That’s why I am so passionate about the Mastermind training we offer with Lauren Johnson; it has been an incredible growth opportunity, and I encourage other leaders in our industry to take advantage of it.

While we are on the topic of levelling up, we have a lot of new offerings and upcoming workshops at the show that I encourage you to engage with. Some key highlights for you:

• Season 4 of the Across the Yard podcast has launched! Our podcast is another tool in our professional development tool belt and covers a variety of topics to equip you and your teams.

• Our NEW retail-focused education is now available to support the dealers in our membership. These short and easily digested courses are designed to help onboard new employees and upskill floor and managerial staff.

• Our free webinars are another way members can get quick learning on a variety of topics. All past sessions are available on our website and YouTube channel!

• We’re excited to offer some incredible professional development sessions at the upcoming showcase! Be sure to mark your calendars for the keynote breakfast on Wednesday, January 22, 2026. Our keynote speaker is a retired CIA operative—someone who mastered the art of building authentic relationships while working undercover. Who better to share insights on trust, connection, and communication? Stay tuned for more details!

The Supply-Build Canada team continues to Level Up in what we’re offering to members for professional development. We’re also levelling up across our other three pillars, including advocacy. Read on page 18 about how we’re trying to move the needle on the issue of softwood lumber with our neighbours south of the border, and how you can get involved.

As always, let us know how we can help you level up for your next season of business!

Liz Kovach PRESIDENT, SUPPLY-BUILD CANADA

PHOTO: ANDREW MAHON

Honouring 135 Years of Legacy

FORGE & FORM INNOVATION AWARDS GALA PRESENTED BY

“Innovation isn’t born—it’s forged. It takes pressure, purpose, and precision.”

As Supply-Build Canada marks 135 years of leadership, we present the inaugural Forge & Form Innovation Awards Gala, presented by Saint-Gobain. On October 22, 2025 at the iconic Fairmont Banff Springs, our industry gathers to celebrate the bold, the inventive, and the resilient.

With 170+ nominees and 80+ products across 15 categories, our judges have selected the finalists. This spread honours today’s trailblazers— and the enduring power of legacy.

*Finalists are highlighted in yellow

DEALER RECOGNITION: INNOVATION IN MERCHANDISING & STORE LAYOUT

• Beaverlodge Home Centre—Beaverlodge, AB

• Cold Lake Home Hardware Building Centre—Cold Lake, AB

• Econo Lumber—Prince Albert, SK

• Hauser Home Hardware Building Centre—Camrose, AB

• Lake Country Co-Op—Prince Albert, SK

• Mountain View Building Materials—Calgary, AB

• North Central Co-op Ltd. / Stony Plain Home Centre—Stony Plain, AB

• Shepherd’s Home Hardware Building Centre—Armstrong, BC

• Star Building Materials Winnipeg—Winnipeg, MB

• Security Building Supplies—Saskatoon, SK

• Rona Dryden—Dryden, ON

• Fraser Valley Building Supplies—Mission, BC

• Wolf Creek Building Supplies—Lacombe, AB

INNOVATION IN CONTRACTOR SALES

CROSS-INDUSTRY EXCELLENCE:

TECHNOLOGY TRAILBLAZER

• NetNow—Toronto, ON

• Swift Current Building Supplies—Swift Current, SK

• The LumberZone—Steinbach, MB

• Trail Building Supplies Ltd.—Edmonton, AB

• Star Building Materials Winnipeg—Winnipeg, MB

• JR Tech—Saint Laurent, QC

WOMAN OF INFLUENCE SPONSORED BY METRIE

• Sarah Wilbrink, Burlington Merchandising & Fixtures—Burlington, ON

• Simran Malhi, Building Supply Depot—Edmonton, AB

• Danielle Skilton, Red River Lumber—Winnipeg, MB

• Kaitlyn & Lauren Chimko, Dakeryn—North Vancouver, BC

• Jil Reid, Federated Co-operatives Ltd.—Saskatoon, SK

• Allison Killby, Pioneer Home Hardware Building Centre— Campbell River, BC

• Shefali Panse, Saint-Gobain—Certainteed

• Suzanne Walsh, Sexton Group Ltd.—Winnipeg, MB

• Helen Smith, Star Building Materials—Calgary, AB

• Melissa Jensen, Marissa Mueller & Kristie Mueller—Swift Current Building Supplies—Swift Current, SK

• Cyndi Park, Taiga Building Products—Edmonton, AB

• Roberta Doell, The Ultimate Deck Shop—Saskatoon, SK

• Patricia Lachance, Acceo—Edmonton, AB

• Irene Vinall, Woodland Lumber & Building Supplies—Evansburg, AB

CATALYST AWARD

VENDOR RECOGNITION:

INNOVATION IN MANUFACTURING

BEST NEW PRODUCT OF 2025

*Finalists to be posted at a later date

• Switchable Privacy Glass, Durabuilt Windows & Doors— Edmonton, AB

• Blaze Tool, Blaze Tools—Kemptown, NS

• 3.5 T high-voltage rough terrain forklift , Hangcha Forklift Canada— Vaudreuil-Dorion, QC

• FIRELITE (Light Weight Drywall), CertainTeed Canada—Calgary, AB

• Timberline Ultra-HDZ w/ UltraMat™, GAF Canada—Vaughan, ON

• Clubhouse Aurora Deck Boards, Westrend—Langley, BC

• Clubhouse 2x6 Boards", Westrend—Langley, BC

• TruNorth Slide & Go Fence, TruNorth Decking—Brantford, ON

• Gentek Align Board and Batten Composite Cladding, Gentek Building Products— Calgary, AB

• SUNBELLY Privacy Screens—White, InStone Products—Edmonton, AB

• SUNBELLY Privacy Screens—SHORTYS, InStone Products— Edmonton, AB

• ALTERRA 4in1 Gardening kit Groupe, BBH Inc—St Laurent, QC

• DelPro Xtend, Delcan Products Ltd.—Fort MacLeod, AB

• DelPro 1638", Delcan Products Ltd.—Fort MacLeod, AB

• Dumawall, Delcan Products Ltd.—Fort MacLeod, AB

• Valspar Exterior Stain, The Sherwin Williams Company— Markham, ON

• Neat&Tidy Aspen Countertop Accessories, Moda At Home Enterprises Inc—Oshawa, ON

• RADON X, IPEX HomeRite—Oakville, ON

• TERRA’s New Performance Glove Collection, Groupe BBH Inc— St Laurent, QC

• Engineered Side-Mount Glass Railing Spigot, RF Transparent— Etobicoke, ON

• Expand Modular System, Forma Steel/Structural Truss— Fort MacLeod, AB

• WILLKI Stone Panels, Gillfor Distribution—Bolton, ON

• Skirt Wall Panels, Integrity Built—Okotoks, AB

• Toasted Wheat Advanced PVC deck board, Timbertech Azek— Skokie, IL

• Timber Grey Advanced PVC deck board, Timbertech Azek—Skokie, IL

• AmBuck™ Insulated Block-Out System, Alleguard—North York, ON

• Viper V-20 Studs, Imperial Building Products—Edmonton, AB

• Ex-Cel PVC Cellular Trim, Domtek Building Products—Brandon, MB

• Dominator XL Mulch Anchor, Trademark Industries—Markham, ON

• Timbertech Aluminum framing , Timbertech Azek—Skokie, IL

• Dryshod Footwear, RedBow Co—Brooks, AB

• Bobcat® TL923 telehandler, Calmont—Edmonton, AB

• RIAH 2028, Spectis Moulders Inc.—Niverville, MB

• 30° Paper Collated Strip Nails, Duchesne—Yamachiche, QC

• Collated Nail PRO formats, Duchesne—Yamachiche, QC

• Hot Dip Galvanized Concrete Nails with Drill Bit included, Duchesne—Yamachiche, QC

• Pica Marking Tools Fine Dry Combo Pack, Hardlines Distribution— St. Catharines, ON

• Pica Assorted marker Set, Hardlines Distribution , St. Catharines, ON

• Halder Mallet Box Set for Exterior Landscape Jobs, Hardlines Distribution—St. Catharines, ON

• Halder 50mm interior mallet set with 2 Bessey clamps, Hardlines Distribution—St. Catharines, ON

• Garex Shaker XL Residential Garage Door, Allmar Inc—Winnipeg, MB

• SuperPex Panel, SuperForm—Pincher Creek, AB

• One-Sided ICF, SuperForm—Pincher Creek, AB

• The Handrail’s Hero, Titan Building Products—Ottawa, ON

• CLiC Glass, Durabuilt Windows & Doors—Edmonton, AB

• Goliath 12mm WPC Waterproof Vinyl Floor, Caledon Floors— Vancouver, BC

• Viper V20 Stud, Imperial Building Products Ltd.—Pincher Creek, AB

• Fortress Fe26 Axis Horizontal Steel Railing, Goodfellow Inc—Calgary, AB

• Panel Privacy Walls, Century Aluminum Railings—Summerland, BC

• VistaClad Apex PVC Cladding, Goodfellow Inc—Calgary, AB

• Totaljoist, Bailey Metal Products Limited—Concord, ON

• Bayshore, METRIE—Calgary, AB

• 8350 Classic Steel Garage Door and the 8300AG, Creative Door—Edmonton, AB

• Osblock by Mukwa Homes—Warren, MB

• IKO Dynasty® performance shingles—Matte Black colour, IKO Industries—Calgary, AB

• Matte Black colour for Canroof Regency architectural shingles, IKO Industries—Calgary, AB

• SOPRASEAL STICK AVB AT, RESISTO by SOPREMA—Quebec, QC

• LYRA PROFI DRY—mechanical finishing pencil, Alldec-Armson Sales Ltd.—Surrey, BC

• LYRA PROFI DRY GIANT—mechanical carpenter pencil, Alldec-Armson Sales Ltd.—Surrey, BC

• LYRA INK-permanent fiber-tip ink marker, Alldec-Armson Sales Ltd.—Surrey, BC

• Strong-Drive® SWD Double-Threaded™ Screw, Simpson Strong-Tie—Pitt Meadows, BC

• Casa Di Sassi, I-XL Building Products—Surrey, BC

• Goodstyle 2.0 Engineered Wood Siding Shakes, Goodfellow Inc—Calgary, AB

• Outdoor Accents® DIY Pergola Hardware Kit, Simpson Strong-Tie—Pitt Meadows, BC

• Quik Drive® Project Pro™ Screw Driving Tool, Simpson Strong-Tie—Pitt Meadows, BC

• Guardian Plus Anti-Scuff Acrylic Enamel, Cloverdale Paint—Surrey, BC

• Weed Ninja Extractor, DOVER—Point-Claire, QC

• Eli-Chem TotalCast Coaster Making Kit, DOVER– Point-Claire, QC

• Voice2Quote, Sketch2Quote & NEW Universal Stair Bracket, Regal Ideas—Delta, BC

• Gator Magnets, BD&M Marketing—Surrey, BC

• Everwin RCN45 Coil Roofing Nailer, Airfast Distributors Ltd.—Surrey, BC

• Aspen SPC Flooring collection, Goodfellow Inc—Calgary, AB

• Deckrite Canada Baltic Grey, Deckrite Canada—Langley, BC

• SCLC™ Stair Cassette Ledger Connector, Simpson Strong-Tie—Pitt Meadows, BC

• Customizable Carry-on, Bradson Promotional Group Inc.—Edmonton, AB

• GH The Leveller XL, GH the Leveller—Morse, SK

• DUO Railing 42" Aluminum System for Wood Top Rail, Imperial Manufacturing Group (Barry Allen Marketing Inc)—Richibucto, NS

• 10mm Short Post Scenic Rail, Century Aluminum Railings—Summerland, BC

• New-Line Blue Deluxe Metal w/Rubber Insulated Grip 7 pattern nozzle, New-Line Hose and Fittings—Surrey, BC

• 35"-55" Blue Deluxe 10-Pattern Water Wand w/Shut-Off , New-Line Hose and Fittings—Surrey, BC

• Serpent Garden Hose—New-Line’s Garden, New-Line Hose and Fittings—Surrey, BC

From our earliest days to this milestone moment, Supply-Build Canada has always been about people, ideas, and progress. Join us to celebrate the teams and companies building what’s next in the lumber and building materials industry.

Tickets & Tables: Scan the QR to reserve.

Sponsorships: Contact Amanda Camara, VP Marketing & Business Development —acamara@supplybuild.ca

Member Corner

SHARING YOUR STORIES

Email us at marketing@supplybuild.ca or reach out via social media.

INDUSTRY NEWS

WHAT YOU’LL GAIN

REAL DATA. REAL IMPACT. TAKE PART IN THE DMC 2025 SALES SALARY SURVEY TODAY.

The building materials industry is evolving—and so are the people who drive its success. To keep pace with changing market conditions, DMC Recruitment, in partnership with Supply-Build Canada, is once again inviting sales professionals across Western Canada and the Prairies to take part in the 2025 Sales Salary Survey—our third initiative dedicated exclusively to sales roles in the building materials sector.

This short, five-minute survey is fully anonymous and designed to capture current, accurate compensation and benefits data directly from the source: Sales Reps in the field. By participating, you’re helping to create a clear, reliable picture of industry pay trends—data that supports smarter decisions around hiring, retention, and budgeting.

Independent Retailers and Dealer Networks—Your participation in this survey is especially important. You’re one of the most sought-after segments in our reporting, but also one of the least represented. We can’t provide credible information for your segment without your help—please take part!

A Call to Business Owners and Leaders—We encourage you to share this survey with your sales teams. Every response is treated with complete confidentiality—no results will be linked or pinpointed to specific companies, individuals, or locations—even in remote markets. We are also running this report for the US—so if you have teams across the border, please encourage them to participate as well.

• Actionable insights to support and guide your retention, hiring, and budget strategy

• Representation for your role, region, and market channel

• Free access to the final report, which will be released at the 2025 Supply-Build Expo in Edmonton this January

Your participation strengthens not only the report, but will also help to build an inclusive and accurate picture of benefits and compensation trends for the entire building materials community.

Scan the QR code to take the Survey

For access to past reports, please visit DMCrecruitment.com and click the Resources tab.

Thank you for your help in building a stronger, smarter, and more competitive industry.

TAIGA PARTNERS WITH TAYLOR ADHESIVES FOR NATIONAL GLUE SUPPLY

NEW AGREEMENT EXPANDS FLOORING SOLUTIONS ACROSS TAIGA’S NATIONAL NETWORK.

Taiga Floors has announced a new partnership with Taylor Adhesives, making Taiga the exclusive national distributor of Taylor products in Canada. The agreement, effective August 1, 2025, will expand Taiga’s flooring portfolio with a full line of adhesives designed for resilient, wood, carpet, and specialty surfaces.

“This launch represents a strategic alignment of performance, sustainability, and national accessibility,” said René Laprise, Director of Taiga Floors.

Taylor Adhesives products are now available through all Taiga branches nationwide. The adhesives are engineered to complement Taiga’s growing range of flooring products, including SPC, EPC, laminate, and vinyl tile, offering dealers a streamlined supply solution backed by Canada-wide logistics.

ABOUT THE PARTNERS

Taiga Building Products Ltd. is one of Canada’s largest national distributors of building products, servicing thousands of retail and pro dealers from coast to coast. With a portfolio that spans lumber, engineered wood, treated wood, flooring, and more, Taiga is known for dependable inventory, national logistics, and a people-first approach to customer service.

Taylor Adhesives is a leading U.S.-based manufacturer of flooring adhesives and coatings. Recognized for its commitment to green chemistry, performance innovation, and installer support, Taylor delivers products that balance technical strength with environmental responsibility.

LOWE’S TO BUY FOUNDATION BUILDING MATERIALS

On Aug. 20, Lowe’s announced that it had entered into an agreement to acquire Foundation Building Materials of Santa Ana, Calif., one of the largest GSDs in North America. The price is approximately US$8.8 billion and the deal is expected to close in the fourth quarter of 2025.

The acquisition of Foundation Building Materials is a counterpunch by Lowe’s to Home Depot getting into the GSD game itself. Home Depot announced on June 30 that it would commence a tender offer to buy all outstanding shares of FBM rival Gypsum Management and Supply, Inc. (GMS), for a total of approximately US$4.3 billion.

Lowe’s agreement to acquire FBM has interesting Canadian implications. It would put Lowe’s back into this country after it exited entirely in February 2023. At that time, the company completed the sale of RONA, Dick’s Lumber, and Réno-Dépôt to Sycamore Partners, a New York Citybased private equity firm. It seemed that Lowe’s was done with Canada.

Lowe’s may indeed prefer sell its significant Canadian FBM holdings. Hardlines estimates that FBM’s Canadian division has about 27 yards and some C$400 million in annual revenues.

In North America, FBM is a large GSD, with a network of 370 locations, including in Canada, and serving some 40,000 pro customers. It generated some US$6.5 billion in revenue in its latest fiscal year and had some $635 million in adjusted EBITDA. It generated approximately 25 per cent and 30 per cent CAGR for revenue and adjusted EBITDA, respectively, from 2019 to 2024.

FBM yards in Canada are also known as Winroc outlets. FBM purchased the Canadian operations from Superior Plus, Toronto-based gas distributor. The price for that 2016 deal was US$325 million.

BEAUTITONE REVEALS 2026 COLOUR OF THE YEAR, ‘MUSE’

BURFORD, ONTARIO—Sep. 9, 2025—BeautiTone, the number one Canadian-owned retail paint brand, has revealed its 2026 Colour of the Year, ‘Muse’ (TR26-4-3). Drawing inspiration from the depth of classical art, ‘Muse’ is a refined, earthy hue that brings a sense of grounded elegance to interior spaces.

More than just a colour, ‘Muse’ offers a sensory journey—bringing a sense of depth and quiet sophistication to any space.

“Grounded in historical influence yet thoughtfully reimagined for contemporary spaces, this year’s palette invites exploration of vintage-inspired pigments that pay homage to the artistry of classical painters,” said Kristen Gear, Colour Specialist & Graphic Designer, BeautiTone Paint and Home Products. “It encourages us to trace timeless brushstrokes while confidently turning our vision toward the future.”

At the heart of the BeautiTone 2026 Colour Trends palette, ‘Muse’ is one of seven hues accompanied by four supporting neutrals. Other standout shades include ‘Decadent,’ a layered red with rich berry undertones and vintage elegance; ‘Dusted Terra Cotta,’ a grounded, sunbaked hue softened by time; and ‘Whispering Laurel,’ a graceful green touched by ageless memories.

“The 2026 Colour Trends palette steps away from short-lived trends, offering timeless colours with deep meaning,” said Gear. “Each shade is designed to help people create spaces that feel intentional, expressive, and uniquely their own. It’s an invitation to create personal style with authenticity and purpose.”

HOME HARDWARE PARTNERSHIP WILL STRENGTHEN COMMERCIAL SIDE

Home Hardware Stores Ltd. has partnered with Canoe Procurement Group of Canada, a non-profit public sector buying group. Participating Home dealers now have access to Canoe’s 6,000 public service partners across Canada, thanks to a new building supplies program introduced earlier this year by the group. The partnership will create new opportunities to work with public sector entities in their own communities.

Home Hardware has been targeting commercial customers recently. It launched a commercial program at its fall market a decade ago that provides services and products to help dealers to develop business with local institutions and government agencies.

Allison Kilby, dealer-owner of Pioneer Home Hardware Building Centre in Campbell River, B.C., was part of Canoe’s pilot program.

“We can satisfy RFPs out for jobs and specific lot purchases or contractors,” she said. “Then we can satisfy the everyday maintenance needs of the Canoe client by making it quick and easy to drop by and pick what they need on the daily.”

Canoe is marketing the program under the headline: “Building stronger communities, one project at a time.”

“From lumber and insulation to drywall and fasteners, the Canoe Building Supplies Program connects members with high-quality materials at competitive prices,” the organization says.

SUPPLY-BUILD CANADA NEWS

WE BUILT BIG MOMENTUM THIS SUMMER

From packed golf tournaments to national conversations on trade, Supply-Build Canada had a summer to remember. Between July and September, members showed up, ideas were shared, and together we proved why building supply stands tall as Canada’s #3 industry.

BUILDING CONNECTIONS

Our calendar was stacked—and our members brought the energy.

HALL OF FAME ROAD SHOW—REGINA

In July, we hit the road with Canadian Football Hall of Fame legend Willie Pless, alongside Cherry Insurance and TIMBER MART. The event was equal parts inspiration and celebration, connecting members through the pride of sport and community.

BUILDHER CAREER PANELS—SASKATOON, STEINBACH & CALGARY

For the first time, we hosted three back-to-back panels featuring women leaders from Federated Co-op, The Ultimate Deck Shop, Durabuilt Windows & Doors, Star Building Materials, Sexton Group, Epak, Mountain View Building Materials, Pinkwood LTD and Taiga. These conversations were candid, inspiring, and proof that representation matters for the next generation.

SASKATOON, WINNIPEG, SUNDRE GOLF TOURNAMENTS

From the greens in Saskatchewan to the fairways in Manitoba and Alberta, our sold-out tournaments were a success! This year’s tournaments we welcomed 458 golfers and 79 generous sponsors- proof of the incredible support behind our association. Thank you so much to everyone who showed up and showed out to make the 2025 golf tournaments unforgettable.

FIRST-EVER BUILD & CONNECT—STEINBACH

We launched our newest networking series with a bang. Over 35 members gathered for real talk and fresh ideas at a Panel with the Pros featuring Carl Fast (Wm Dyck and Sons), Joel Hartung (The LumberZone), and Heather Brincheski (Home Hardware). A huge thank-you to Cherry Insurance for sponsoring and The LumberZone for hosting this new member-favourite.

KENOSEE GOLF TOURNAMENT

On September 10, Supply-Build Canada was proud to support the Kenosee Golf Tournament, hosted by Chimo Lumber’s Don Horvath, who has been running this community event for more than 30 years.

It was a beautiful fall day on the course, with 82 highly-spirited golfers (a mix of 57 per cent retail and 43 per cent supplier!) We were glad to be there to cheer on our members and celebrate Don’s long-standing dedication to bringing the industry together.

A huge “Thank-You” to our scorecard and table tent sponsors!

All proceeds from the event supported the Supply-Build Scholarships and Education—helping the next generation build their future in our industry.

SHARPENING SKILLS, GROWING LEADERS

Education is one of the strongest investments you can make in your team—and we’re here to help.

This summer, members tuned in for practical learning: “Social Media that Sells” with Brandish (July) and “Streamlining Document Workflows” with Xerox (September). After a short summer break, our Across the Yard podcast returned for Season 4, with new episodes on sales resilience, conscious leadership, and communication. (Scan the QR code on the right to start listening.)

What’s Next

INSPIRING THE NEXT GENERATION

Our Let’s Go Build campaign rolled into fall with a refreshed Build a Career webpage, targeted ads on Google and Facebook, and upcoming activities like fall career fairs and a brand-new Student Buzz Quiz. These initiatives are sparking curiosity and connecting young people with real opportunities in building supply.

From the Ground Up

• Executive Mastermind Program—Application for the fall cohort is nearly full. This program connects emerging leaders with industry peers to problem-solve, strategize, and accelerate professional growth.

• Welcome Wednesday (October 8, 2025)—Our new quarterly member onboarding and refresher webinar, led by our team.

• Webinar: Search Marketing in the New World of AI (October 30, 2025 at 1:00 p.m. CST)—With Sophie Brooks, CEO of Raven, exploring how data-driven, inclusive strategies can boost growth in today’s AI-driven landscape.

• Webinar: 3-Prong Approach to Prospecting with Firing Line LBM Advisors (November 20, 2025 at 1:00 p.m. CST)—With Mike McDole, sharing strategies to energize your sales pipeline.

WHAT’S COMING UP

• Rogers Winery Tour with Fraser Valley Wireless—Oct. 20, West Kelowna

• Hardlines Conference—Oct. 21–22, Banff

• Forge & Form Gala—Oct. 22, Banff

• Know Your Pro Tour & Oilers Game—Nov., Edmonton

• buildHER Career Panel—Nov., Edmonton

• 2026 Building & Hardware Showcase—Jan. 19–23, Edmonton

We’re not just building supply. We’re building Canada’s future.

Visit our website to learn more or send an email to acamara@supplybuild.ca if you have questions.

Rebekah Doerksen, Supply-Build Canada

Top Canadian Industries

By Direct Real GDP (Chained

2017 dollars, 2024)

If someone asked the average Canadian to name the top five industries driving Canadian GDP, what would come to mind? Oil and Gas, Automotive, or Agriculture would likely be their first thought. Maybe some would think of Lumber in the top ten, if they looked at all the wood-frame construction they were surrounded by, but, likely, most wouldn’t list building supply among their guesses.

While we had a strong suspicion that our industry was a major driver of GDP in this country, even we were surprised by the results of the GDP comparison study we commissioned from Jupia Consultants this summer: the Building Supply industry now ranks #3 for GDP impact; ahead of mining, automotive, tourism, and IT. (See image above)

In 2024 alone, building supply dealers and wholesalers generated $26 billion (yes, that’s nine zeros) in direct GDP and supported 306,000 direct and 476,200 indirect jobs in every corner of the country. This is without even counting lumber. When the forest products sector is added to the mix, the combined GDP contribution reaches $53.1 billion.

And, we’re not stagnant or declining, even in challenging economic times. Our growth has outpaced most major industries in that time frame.

So, we’re great. We’re important to Canadians. But those of us inside this industry already knew that.

Canada’s building supply industry is a $53.1B engine supporting more than 780,000 jobs. Yet many rarely mention it alongside industries like oil, gas, or auto. These numbers prove our weight in GDP and underscore why we’re demanding a seat at the federal table.

HOW DO THESE NUMBERS HELP US?

Looking at our impact in broad strokes to Canada’s GDP helps us highlight the power of this industry to government, especially on the national and international scale. This is a crucial point to make as we ask the federal government to prioritize a Softwood Lumber Agreement. Steel is already on their radar thanks to work by the Automotive sector, and our members also benefit from that great advocacy. However, Softwood Lumber is languishing under the astronomical duties and tariffs imposed by the U.S. government, which has real implications for Canadians. It means permanent mill closures, desolate mill towns, shuttered remanufacturers, and skyrocketing lumber prices for all as a result. This impacts not just dimensional lumber, but the many wood items like engineered wood products, pallets (as if rising shipping costs weren’t enough of a challenge), furniture and cabinetry, and shingles.

It’s not just Canada who will feel the hurt from the U.S.-imposed duties and tariffs. The Canadian softwood lumber trade sustains U.S. housing affordability and stability, and when construction costs rise, the U.S. housing market is at great risk.

To that end, we commissioned a study delving into the softwood lumber side of the story. Here’s what we learned:

• Canadian imports of softwood lumber make up 25 per cent of total U.S. consumption and 5 per cent of construction costs.

• Section 232 tariffs of 25 per cent and an elevated duty rate of 34.5 per cent make the total combined rate on Canadian softwood lumber 59.5 per cent. For median single-family home construction, costs rise by as much as $13,500. These increases drive up overall housing construction costs in the U.S. by $23.4 billion.

• The U.S. does not currently produce enough softwood lumber to replace existing Canadian imports, meaning the U.S. needs Canadian lumber to thrive. Moreover, the U.S. sawmill industry is hamstrung by labour supply challenges that will inhibit the ability of the industry increase production in the coming years.

• The average U.S. homebuilder margin of 11 per cent drops up to 3.2 points with tariffs. Without lumber imports, Americans’ jobs are at risk.

We’ll be calling on our association and industry partners on both sides of the border to demand action on the softwood lumber file, for the sake of both our countries. It’s up to us to make the case for Canada’s softwood lumber, both at home and abroad.

We invite you to join us and lend your voice to support. Please contact Liz Kovach at lkovach@supplybuild.ca to get involved.

Softwood Lumber tariffs don’t just hurt Canada’s mills and remanufacturers; they make U.S. housing less affordable. A new Softwood Lumber Agreement is critical on both sides of the border.

T“As a new Canadian, this program helped me build relationships, communication and grow the confidence I need for my future career.”

—Aarash Shirazie, Rising Stars Intern

his summer, Supply-Build Canada partnered with Star Building Materials Alberta (Star) to deliver the Rising Stars Internship Program—giving seven interns a hands-on look at the careers waiting for them in building supply.

These interns joined Star from June until August as they rotated through nearly every part of the business. From estimating and design to prefabricated wall panels and producing structural framing components, the program wasn’t just about watching—it was about doing. Students engaged directly in the work, building practical skills and seeing how each part of the business connects.

What stood out most was their passion and drive, interns quickly exceeded expectations—asking smart questions, taking on challenges with enthusiasm, and contributing as if they’d been part of the team for much longer. Some leaned toward trades like carpentry or welding; others were inspired by design and engineering roles. One student with a gap year even extended his internship into fall to keep learning.

For many, it was their first real exposure to this industry. Aarash Shirazie, a new Canadian aspiring to become an engineer, said the internship taught him how to better communicate and build relationships. Ethan Lacroix, who hopes to become a carpenter, discovered the program through school and saw it as a perfect way to develop hands-on skills. Navdarsh Singh, who learned about the program through a YouTube ad, said he walked away with “far more than just the basics.” And for Rory Milne, it was “a successful and meaningful way to spend the summer break.”

The benefit of the program went both ways. “The internship program through Supply Build Canada proved to be an excellent opportunity for students to experience working in our industry,” said Derryk Blair, Estimating Manager at Star Building Materials Calgary. “It broadened considerations for their aspiring career possibilities, while reinforcing our own internal processes and procedures. Getting a feel for our younger generations’ skills is important—as they are the future.”

For Ken Crocket, Vice President of Star Building Materials, the impact is clear:

“Supporting and mentoring young talent is not just an investment in their future—it’s an investment in the future of our industry. Programs like this give students the tools, confidence, and opportunities they need to thrive, and it’s always inspiring to see the passion and innovation they bring to the table. This program was an example of how we can nurture and empower the next generation of industry leaders.”

The collaboration with Star helped refine the internship program and proved that, with the right structure, members can connect with youth in a way that benefits both sides. Supply-Build Canada is committed to expanding the Rising Stars Internship Program to more member companies, working with schools and partners like Careers Alberta to keep opening doors.

Interested in the internship program? Contact Amanda Wright at awright@supplybuild.ca to learn how your company can take part.

Rising Stars is Supply-Build Canada’s member-driven internship program, helping businesses attract and mentor new talent while inspiring the next generation of industry leaders.

Investing in the Future: The New Faces Shaping Canada’s Building Supply

MEMBER EDUCATION AWARDS

Hillary Dux, Supply-Build Canada

At Supply-Build Canada, we know the strength of the building materials industry starts with education. For more than a century, our members have built businesses that support families, communities, and economies—and each year, our Member Education Awards help invest in the next generation.

In 2024, twelve scholarships of $1,500 each were awarded to employees of member companies and their children pursuing post-secondary studies. The fields of study stretch far beyond building supply—from nursing and business to engineering, chemistry, agriculture, psychology, and digital media—a reminder that our industry touches every corner of Canadian life.

We are proud to celebrate the 2024 award recipients:

• Kayden Dutka—Windsor Plywood, Regina—studying Instrumentation Technology Engineering at Saskatchewan Polytechnic

• Elijah Pelletier—McMunn & Yates Building Supplies Ltd., Yorkton—studying Bachelor of Science in Nursing at the University of Saskatchewan

• Chase Schiebelbein—Martensville Building & Home Supply (2006) Ltd.—studying Agriculture and Bioresources (B.Sc. in Agriculture) at the University of Saskatchewan

• Kadyn McDonald—Selkirk Home Hardware Building Centre—studying 3-Year Chemistry B.Sc. (Pre-Medicine) at the University of Winnipeg

• Niccolo Segu—The Ultimate Deck Shop Inc., Saskatoon—studying Bachelor of Commerce at the Edwards School of Business, University of Saskatchewan

• Maxwell Tack—TEC Agencies Ltd.—studying Commerce at Queen’s University, School of Business

• Pratibha Rijal—Creative Door Services Ltd.—studying Early Childhood Development & Education Certificate at Bow Valley College

• Olivia Rondeau—Rondeau Enterprises Ltd.—studying University 1 at the University of Manitoba

• Hannah Brindza—Creative Door Services Ltd.—studying Bachelor of Science in Nursing at MacEwan University

• Mya Porter—Taiga Building Products—studying Bachelor of Arts, Psychology at Acadia University/University of Alberta

• Rei (Patrick) Salucop—Creative Door Services Ltd.—studying Digital Media and IT—Game Design at Northern Alberta Institute of Technology

• Layne Chand’oiseau—Mountain View Building Materials, Calgary—studying International Business at the University of Calgary

These students exemplify curiosity, determination, and the drive to succeed. Their diverse ambitions reflect the wide range of opportunities that education opens, and their achievements inspire us all.

Applications for the 2025 Member Education Awards are now closed, and we look forward to celebrating the next group of rising stars who will continue to shape the future of the industry.

RISING STAR AWARDS

Amanda Wright, Supply-Build Canada

While the Member Education Awards support families inside our network, 2025 also marks a historic first: the launch of the Supply-Build Canada Rising Star Awards, our external-facing scholarships presented in partnership with Star Building Materials (a Qualico company).

The goal is simple and urgent—reduce financial barriers and welcome new talent into the building materials industry, especially newcomers, women, and Indigenous Peoples.

The response was inspiring—82 applications arrived from hundreds of partner schools, community programs and other stakeholders across Manitoba, Saskatchewan, Alberta and British Columbia. After careful review with our education partners, four winners stood out for their skill, drive, and commitment to community.

CALEB MILLER—INDUSTRIAL MECHANIC/ MILLWRIGHT (GENERAL SCHOLARSHIP)

Caleb Miller won the General scholarship to support his ongoing studies as an industrial mechanic/millwright. He is passionate about the field and is eager to keep growing his knowledge and continuously improve his skillset. In his application, he mapped out both mid-term and long-term goals and mentioned his commitment to help grow future millwrights through mentorship and community involvement. While learning the ropes in a new industry, he stays motivated by reminding himself of the Tim Notke quote: “Hard work beats talent if talent doesn’t work hard.”

“Hard work beats talent if talent doesn’t work hard.”

TAM-DAVID ADEYANJU—ARCHITECTURE (NEWCOMERS TO CANADA SCHOLARSHIP)

Tam-David Adeyanju won the Newcomers to Canada scholarship to begin his studies in Architecture. He is passionate about using architecture to design better, more sustainable communities that address social and environmental improvements. He is no stranger to the building materials field, having grown up in a construction family which helped fuel his passion for building. In his own words: “I was fascinated by the transformation of sketches and computer models into tangible structures that bring immense joy to their inhabitants. I aspire to create that same joyful experience, seeing people’s imaginations come to life.”

Above: Caleb Miller, Industrial Mechanic/Millwright (General Scholarship)

Above: Tam-David Adeyanju, Architecture (Newcomers to Canada Scholarship)

KATELYN CLARK—PLUMBING (WOMEN’S SCHOLARSHIP)

Katelyn Clark won the Women’s scholarship to support her ongoing studies in Plumbing. She has been working diligently to create a new career path that will provide both meaningful work for herself and more stability for her family. Despite facing some resistance from others as a woman in a male-dominated field, she has used those experiences to fuel her drive to succeed. Once she completes her Journeyman Plumber certification, she plans to continue her training and expand her skillset.

NOAH HOULE—CARPENTRY (INDIGENOUS PEOPLES SCHOLARSHIP)

For Noah, carpentry is both craft and community. He has always enjoyed working with his hands, so pursuing carpentry was a natural fit. After completing his studies, he plans to return to his community to contribute not only through building projects but also by mentoring youth. He is always looking for ways to give back to his community and lives by the motto “keep learning, keep growing, keep succeeding.”

“Keep learning, keep growing, keep succeeding.”

As you can see, the future of the industry is in great hands, and we can’t wait to see what all our winners do next!

Love the idea of supporting the next generation? Start a company-sponsored scholarship or co-fund a regional award. Reach out to awright@supplybuild.ca to explore options!

Acknowledgments

Our deepest thanks to the sponsors who made these scholarships possible:

• Star Building Materials (a Qualico company)

• Durabuilt Windows & Doors

• Regal Ideas

• ROCKGLASS

Their investment in education is an investment in the industry’s future.

Above: Noah Houle, Carpentry (Indigenous Peoples Scholarship)

Above: Katelyn Clark, Plumbing (Women’s Scholarship)

“Loss prevention isn’t always theft—it’s damage, misplacement, or errors. Three Pennies of Profit makes it crystal clear how much money has to be earned to make up for the loss of a single product.”

From New Hire to Pro: A Conversation with Home Hardware North Battleford

HOW ONE PRAIRIE STORE BUILT TRAINING INTO ITS CULTURE—AND WHY IT’S PAYING OFF.

Hillary Dux, Supply-Build Canada

At Home Hardware Building Centre North Battleford, training isn’t an afterthought—it’s the very first step for every new hire. Before employees even step onto the sales floor, they complete a series of online courses through the platform on Home Hardware’s learning management system.

Leading that approach is Cameron Gartner, LBM Manager, who has spent almost 30 years in the building supply industry. Under his leadership, more than 100 employees have gone through structured training in just three years. The results are visible: new hires start with confidence, staff understand how their actions shape the bottom line, and the culture is one of accountability and care.

We spoke with Cameron about how online courses have reshaped the way his store onboards, trains, and builds confidence in its staff.

Q: Training often comes after employees hit the floor. Why does your store make it the first step?

Cameron: Any information we can give new employees to help us fight against theft and loss prevention is beneficial. Before they even start serving customers, we sit them down to complete courses online. It builds confidence. In the last three years, we’ve put at least 100 to 150 staff through the training.

Q: Which courses make the biggest impact?

Cameron: Three stand out—Loss Prevention, Store Safety, and Three Pennies of Profit. They’re short, usually 10 to 20 minutes, but the lessons stick. My personal favorite is Three Pennies of Profit. It makes it crystal clear how much money has to be earned to make up for the loss of a single product. And it reminds staff that loss isn’t always theft—it can be damage, misplacement, or errors.

Q: How do you make the training part of the culture, not just a checklist?

Cameron: We build it right into orientation. New hires split their time between online modules and shadowing. By the time they hit the floor, they’re not guessing—they know the basics. And they feel like they matter from the start.

Q: What difference have you seen?

Cameron: The training helps create a culture of accountability and care. Employees understand how their actions affect the bottom line. It changes how they see their role, and that’s powerful.

Cameron Gartner

The Battlefords Home Hardware Building Centres

I started with Beaver Lumber in 1997 in the yard, eventually moved into Contractor Sales, after which I moved into management, and eventually General Manager. In 2022 I had an opportunity to buy into the business with two locations with Dealer/Owner Earle & Maegen Toews and taking a new role or Lumber Manager.

INVESTING IN STAFF GROWTH THROUGH TRAINING

Cameron’s story is one of many. Across Canada, Supply-Build members are using the North American Hardware and Paint Association (NHPA) online training programs, delivered exclusively through Supply-Build Canada, to give staff the skills and confidence they need.

• New hires get the building blocks of a retail career—loss prevention, customer service, and inventory basics.

• Floor staff deepen product knowledge and refine sales techniques.

• Managers strengthen leadership, financial management, and strategic planning.

The goal is to help our members create confident staff, loyal teams, and stronger businesses.

Want to bring the same training to your team?

Scan the QR code to explore the full suite of NHPA retail courses or connect with Hillary Dux (she/they) at hdux@supplybuild.ca to start building your staff’s structured learning pathway today.

“When your people grow, your whole business levels up.”—Hillary Dux

Strengthening Canada’s Building Supply Industry

BUILDING KNOWLEDGE, STRENGTHENING CONNECTIONS, DRIVING SUCCESS.

Hillary Dux, Supply-Build Canada

CANADIAN EXPERTISE WITH GLOBAL REACH

At Supply-Build Canada, formerly the Western Retail Lumber Association (WRLA), we’re your partner in building a stronger, more resilient hardware and building supply industry. As the Canadian affiliate of the North American Hardware and Paint Association (NHPA), we bring world-class training and resources tailored for Canadian retailers.

Canada’s building supply sector is significant: nearly 7,900 retail stores, 155,000 employees, and $45.8 billion in annual sales. With such scale, the sector contributes $18.6 billion to the nation’s GDP and generates $4.4 billion in tax revenue, making workforce development essential not just for individual businesses, but for the broader economy.

WHO WE ARE

We serve as the national association for Canada’s lumber, hardware, and building materials sector—uniting independent dealers, suppliers, and distributors. Our mission is straightforward: attract new talent, connect businesses, and deliver education that spurs long-term growth. We help build teams that aren’t just skilled—they’re confident, engaged, and ready to succeed.

A CENTURY OF GROWTH, A FUTURE OF LEARNING

From our roots over 135 years ago as a regional lumber group, we’ve grown into a nationwide network supporting the entire building supply chain. Along the way, we’ve developed education programs, publications, and events—all designed to spark collabouration, engagement, and opportunity for our members.

TRAINING THAT BUILDS TEAMS

Through our NHPA partnership, we offer training bundles for beginners, floor staff, or management—and a full-team package. These programs improve sales, customer service, and employee retention. Progress tracking, onboarding tools, and certificates of achievement give Home Hardware teams a competitive edge in today’s fast-changing marketplace.

And it’s more than skills—it’s about keeping your team. The 2022–23 WRLA Labour Study shows the building supply sector faces persistent recruitment and retention challenges, with significant staff shortages and expected retirements over the next five years. Investing in training is one of the most effective ways to stabilize your workforce.

WHY EDUCATION MATTERS

Education and development don’t just benefit individual employees—they strengthen the sector as a whole. Across Canada, studies show that skill development leads to lasting labour market attachment, while non-completion can result in less stable employment trajectories. By prioritizing training, retailers help ensure their teams stay, grow, and thrive—supporting an industry that also circulates $8.6 billion in household spending and sustains over 200,000 full-time equivalent jobs.

“We hear it from members every day: finding and keeping good people is tough. Training changes that. It gives employees the tools to succeed, and it gives businesses the stability they need to plan for the future.”—Hillary Dux

MEET HILLARY DUX

Our legacy is rooted in supporting the industry—but our focus is on the future. The NHPA retail suite of course will help retailers and suppliers strengthen their teams, improve performance, and prepare for workforce challenges.

Supporting education is about people—and so is our team. Hillary Dux (she/they) is Supply-Build Canada’s Training & Development Coordinator, and the driving force behind our training programs. With a background in education and a passion for helping people succeed, Hillary is here to help members grow their skills and strengthen their teams.

Connect with Hillary to explore training options for your staff. Together, we can build stronger teams and a stronger industry.

hdux@supplybuild.ca | 204-228-8126

Build Skills. Build Teams. Build Success.

Through our NHPA partnership, members get access to 40+ retail courses built for Canadian retailers.

Bundles: Beginner • Floor Staff • Managerial Member Deal: All three for $599

Direct Benefits:

• Bigger sales

• Lower turnover

• Stronger customer loyalty

• Better profitability

Executive Mastermind: Levelling Up Leadership

INSIDE SUPPLY-BUILD CANADA’S EXECUTIVE MASTERMIND PROGRAM—AND WHAT’S AHEAD FOR SPRING 2026.

Hillary Dux, Supply-Build Canada

When ten industry leaders gathered in the spring of 2025 for Supply-Build Canada’s Executive Mastermind program, the atmosphere was equal parts curiosity and anticipation. Guided by performance psychology expert Lauren Johnson, they weren’t there for another classroom lecture or generic leadership seminar. They were there to dig deep—into themselves, into their teams, into their careers and into the future of the building supply industry.

For Kaitlyn Chimko, manager at Dakeryn Industries, the timing could not have been better.

“This course gave me the chance to access top-tier coaching and mentorship at a fraction of the cost of an executive coach,” Kaitlyn says. “Lauren led us through sincere, reflective conversations about our goals, stumbling blocks, and what it takes to perform at a higher level. She also gave us practical tools to bring back to our teams. It has been transformative.”

Kaitlyn admits she wasn’t sure what to expect walking into the cohort, but quickly realized the value went beyond technical lessons. “I’ve built friendships and professional relationships I know will last my entire career,” she says. “This program brought so much value that our company decided to rotate more young leaders through it every year.”

LESSONS THAT STICK

The Mastermind is structured around nine months of monthly sessions— online, one in-person event, and continuous coaching. Participants dive into the science of mental conditioning, neuroplasticity, and effective communication—not in theory, but in application to real-world challenges.

“The conversations, accountability, and insights from other industry leaders pushed me to think bigger and act with more clarity,” says Ken Crockett, Vice President at Star Building Materials. “Joining this Mastermind has been one of the best investments I’ve made in myself and in our business. I

came

back for a second year because the growth doesn’t stop—the more you put in, the more you get out.”

That blend of peer-to-peer accountability and expert coaching is what makes the program different. Where traditional training often feels one-size-fits-all, the Mastermind is deliberately intimate—just ten participants—so each voice is heard, each challenge unpacked, and each win celebrated.

The need for leadership training in building supply has never been greater. With retirements looming, new technologies reshaping operations, and an ongoing fight to attract and keep talent, companies can’t afford to stand still. Programs like the Executive Mastermind are helping leaders at every career stage develop resilience, sharpen decision-making, and strengthen their teams.

Kaitlyn puts it plainly: “I’m starting to take on significant leadership responsibilities at Dakeryn, and the skills I gained here gave me confidence to step into that role. It’s made me better prepared—and more motivated—for the future.”

NEXT COHORT: SPRING 2026

The Fall 2025 Mastermind cohort is almost full. But applications are also now open for the Spring 2026 program—a nine-month journey designed for high-performing leaders ready to take their performance to the next level.

Led again by Lauren Johnson, who has worked with CEOs, professional athletes, and Fortune 500 companies, the Mastermind combines cutting-edge performance psychology with practical leadership strategies. Participants can expect:

• Monthly virtual workshops and one exclusive in-person event

• Personalized coaching and feedback from Lauren Johnson

• A peer group of ten leaders who will challenge, support, and inspire one another

• Tools to elevate communication, strengthen team dynamics, and lead with confidence

Spaces are deliberately limited to keep the experience focused and impactful.

“This isn’t just professional development,” Lauren reminds participants. “It’s about unlocking new levels of success—for yourself, for your team, and for the industry.”

If you’re ready to level up on leadership, now’s the time. The Spring 2026 Executive Mastermind cohort will shape the next wave of leaders in building supply.

Contact Hillary Dux (hdux@supplybuild.ca) to learn more and secure your spot.

In today’s fast-paced work environment, employees are facing personal and professional challenges that can impact their productivity and overall well-being. An Employee and Family Assistance Program (EFAP) is a valuable addition to any benefits package, offering confidential support services to help employees and their family members manage stress, mental health concerns, financial difficulties, and many other personal issues. By integrating an EFAP into your employee benefits plan, businesses can foster a healthier, more engaged workforce. Here are some key benefits of including an EFAP in your offering.

ENHANCING EMPLOYEE WELL-BEING

An EFAP provides employees with access to confidential professional counseling and support services that address mental health, substance abuse, family conflicts, and work-related stress. Offering an EFAP demonstrates a commitment to employee well-being though a safe, anonymous space where employees can access help knowing that anything they share will be kept confidential. When employees have access to EFAPs, they are provided with tools and resources to manage stress and maintain their overall health, leading to a more positive and productive work environment.

IMPROVED PRODUCTIVITY AND MORALE

Stress and personal issues can significantly impact an employee’s ability to focus and perform at their best. Employees who struggle with stress, anxiety, or financial difficulties may take frequent sick days or leave their jobs in search of better support systems. EFAPs help employees address these concerns before they escalate, leading to reduced absenteeism and improved productivity. Companies that prioritize employee support often build stronger, more loyal teams.

SUPPORT FOR MANAGEMENT

An EFAP also plays a crucial role in supporting management. It provides leaders with resources for handling workplace conflicts, addressing employee performance issues related to personal struggles, and promoting a healthy work environment. Managers can access training on mental health awareness, crisis intervention, and effective communication strategies. Additionally, EFAPs offer guidance for leaders who may be dealing with their own stress and burnout, ensuring they can effectively support their teams while maintaining their own well-being.

Integrating an Employee Assistance Program into your benefits package is a strategic investment in your workforce. By supporting employees’ mental, emotional, personal, and financial well-being EFAPs contribute to a more productive, engaged, and satisfied team.

• EFAPs include services that help support employees in all aspects of their overall well being that can be overlooked at times.

• Financial counseling and legal assistance services to help employees navigate personal financial challenges, debt management, budgeting, retirement planning and legal concerns.

• Guidance on healthy living, including nutrition counseling, fitness programs, and stress management techniques.

• Resources for various stages of family life from family planning and parenting resources dealing with childcare concerns and navigating issues as children grow. Also, caring for aging parents, EFAPs provide caregiving resources, eldercare planning, and emotional support to help employees manage these responsibilities without feeling overwhelmed.

• Other lifestyle-related support, such as relationship counseling, grief assistance, and career coaching, helps employees handle personal difficulties that may impact their performance and well-being.

If you have any questions on EFAPs or would like to discuss how PIB can help strengthen and support your plan benefits for your employees, please reach out to a PIB Group Benefits Consultant. Contact Jeff Kidd at jeff.kidd@pib.com

Preferred Pricing for Supply-Build Canada Members!

Get customized insurance solutions to safeguard businesses and employees across industries. From group benefits to commercial coverage, PIB ensures you’re protected at every stage.

Trusted by Supply-Build Canada. Plus, enjoy exclusive member pricing! Scan the QR code to view the offers.

“Your brand isn’t just about what you sell—it’s about how you show up for your people.”

—Natalie Bell

Your Employer Brand: Why It’s More Than Just a Reputation

Natalie Bell, CWS

Let’s be honest about talent attraction—skilled labour is scarce and competition is fierce. Your company’s reputation matters more than ever, but there’s one game-changing aspect that might be flying under your radar: your HR practices. How you treat your people, welcome new team members, and nurture growth doesn’t just impact your current team—it shapes how everyone sees your business, from potential candidates to customers.

YOUR HR PRACTICES ARE YOUR BRAND STORY

Think about this: Your brand isn’t just about what you sell or provide—it’s about how you show up for your people. Today’s candidates want more than a paycheck—they’re looking for a workplace they can believe in and be proud of. And trust me, they’re doing their homework! From Glassdoor to Indeed, and across social media, job seekers are getting an unfiltered look at what it really means to be part of your team.

When your HR practices authentically align with your public image— whether that’s providing clear career paths, fostering a respectful workplace, or celebrating wins together—you’re sending a powerful message: people matter here.

BUILDING AN HR-DRIVEN EMPLOYER BRAND (THAT WORKS!)

Ready to strengthen your employer brand? Let’s make your HR practices the cornerstone of your reputation. Here’s how:

1. Walk the Talk with Aligned Messaging

If you’re promoting an “employee-first” culture, your HR practices need to back that up. Are your people truly feeling heard and valued? Candidates can spot the disconnect between words and actions from a mile away.

2. Put Your People in the Spotlight

Share those wins! Whether it’s on your website or social media, celebrating your team’s successes does double duty—it boosts morale and shows the world what your culture is really about. Showcase promotions, milestones, team events, or innovative projects your people are leading.

3. Embrace Transparency

A transparent hiring process sets the tone for trust. Clearly outline job roles and workplace expectations. When people know exactly where they stand and what to expect, they’re more likely to stick around and become your biggest cheerleaders.

4. Let Your Team Tell Your Story

Your employees’ voices are your most authentic branding tool. Encourage them to share their positive experiences through testimonials, referrals, and social media. Nothing beats the power of genuine pride in where you work!

5. Show Your Values in Action

Do you prioritize safety? Innovation? Community involvement? Demonstrating these values through your HR practices—such as team training programs, community initiatives, or mental health support—makes your company’s values tangible and visible.

THE RIPPLE EFFECT OF GETTING HR RIGHT

When your HR practices authentically align with your public brand, amazing things happen—and the impact goes beyond recruitment. Customers notice, partners notice, and employees stick around because they believe in what you’re building.

The best part? You don’t need to overhaul everything overnight. Start with small, meaningful steps that align your internal practices with your values. Celebrate those team wins, improve your onboarding communication, or create more growth opportunities. These efforts compound over time, transforming your HR practices into one of your most powerful branding tools.

Remember, your employer brand isn’t just about attracting talent—it’s about building a reputation that resonates with everyone who interacts with your company. And that’s just good business! And this is how you level up your HR and brand.

**This article draws on generally accepted HR practices and the author’s experience in consulting** Written by Natalie Bell, CWS People & Culture Consultant Natalie Bell Consulting “A breath of fresh HR!”

Get customized human resources training and workshops tailored to your business with Natalie Bell Consulting—plus, enjoy exclusive member pricing!

Trusted by Supply-Build Canada. Plus, enjoy exclusive member pricing! Contact Natalie Bell at hello@nataliebell.ca today.

Carrying the Legacy Forward: Lessons in Succession from a Family Business

Succession planning in a family business is both rewarding and challenging. It comes with unique opportunities to build on what was started, while also navigating the emotions and practical steps that come with change. Sarah Wilbrink, President of Burlington Merchandising & Fixtures (BMF), shares her journey of taking over the family business from her father, Rob Wilbrink, reflecting on the lessons she learned and the advice she would give to others who may be preparing for a similar path.

Q: Can you share a little about your background and how you got started in the family business?

When my dad, Rob, started BMF, it wasn’t really about selling. It was about helping independent home improvement retailers renovate their stores so they could run more efficiently, grow profits, and find long-term success. That purpose was easy to support because you could see the difference it made for the businesses.

I joined BMF six months after Rob opened the doors. Those early days were tough. We worked 14-hour days, spent weekends in the woodshop, drove our own delivery trucks, camped out in metal shops, and did whatever it took to keep the lights on. I still remember times when payroll was so tight that my parents put wages on their personal credit cards just to keep things going. Family dinners often turned into strategy meetings about how to make it through the next week. But giving up was never an option.

Fast forward to today, we’ve renovated more than 500 home improvement stores and work with most major buying groups across Canada and the United States.

A few years ago, Rob asked if I’d ever want to buy the company. Of course I did. I couldn’t imagine myself anywhere else. But back then, as a National Account Manager, I didn’t feel ready.

Since then, I’ve learned to get comfortable with being uncomfortable. I know my strengths, but I’m also honest about my weaknesses. In those areas, like finance and operations, I rely on specialists who bring the expertise I don’t have. And this year, after 22 years at my dad’s side, I finally signed the papers and became the owner.

Q: What was the biggest challenge you faced in the succession process?

Succession in a family business is both a financial process and an emotional one. I’m one of five children, but the only one still active in the company. Because family is so important to us, it was essential that the sale be handled fairly and openly.

We worked with a third-party valuation firm to determine the fair market value of the business. That independent process helped remove the emotion from negotiations and gave everyone confidence in the sale price.

The process involved a lot of moving parts—legal agreements, accounting, tax planning, financial preparation, and banking. Going through it gave me a real appreciation for how much planning and detail a transition of this scale requires.

Q: How has being family-owned shaped your company culture and the way you make decisions?

Being family-owned is our greatest strength. From day one, we’ve been guided by values like loyalty, trust, and doing right by our customers. Clients know we stand behind our work, and our team knows they’re part of something meaningful that goes beyond the bottom line.

That established foundation made succession easier. People trusted that while ownership was changing, the culture wasn’t. We continue to make decisions with the long term in mind, prioritizing stability and relationships over quick wins. That mindset has carried us through tough times, and I believe it’s what sets family-owned businesses apart.

Q: What advice would you share with others who are preparing for succession?

Succession planning is never simple, but it’s manageable if you plan ahead. Here are some things I’ve learned along the way:

For sellers:

• Consider what is most important to you: continuity of the business, protecting employees, continuing to fulfill the business’ purpose, or maximizing your financial return

• Increase value before the sale with clear financials, tidy operations, and documented processes

• Think about your post-sale involvement, whether that’s part-time, advisory, or a complete exit

• Support continuity by introducing relationships and sharing knowledge during the transition

• Get an independent valuation of the business to avoid unrealistic expectations on either side of the sale

For buyers:

• Have a clear plan for the direction of the business

• Understand working capital. Don’t just focus on the purchase price. Make sure you’ll have enough liquidity to operate smoothly post-close to cover payroll, inventory, seasonality, etc.

• Line up financing early and understand all your options

• Do your homework on customers, suppliers, and liabilities

• Protect your team—their knowledge and commitment are vital

• Communicate openly with employees and clients to build confidence

If there’s one lesson I would share, it’s this: start early. Succession always takes longer than you think, and a strong plan makes the process smoother for everyone involved.

Q: Looking ahead, how do you see your company and other familyowned businesses continuing to raise the bar?

I’m grateful that I’ve spent 22 years in this business, through lean times, big wins, and everything in between.

Looking ahead, I’m focused on growth. That means modernizing operations and expanding into new markets. Most importantly, I’m surrounded by a team of growth-minded people who are creative, ambitious, and committed to pushing boundaries. Together, we’re focused on building retail spaces that are beautiful, functional, and designed to help our clients succeed.

Family-owned businesses like ours bring resilience, strong values, and a deep connection to the communities we serve. I’ve learned that legacy isn’t about holding onto the past. It’s about honouring what came before and being bold enough to shape the future.

“There is a clear danger in leaning too heavily on ‘Made in Canada’ language without the proof to back it up. It chips away at the very thing buyers and consumers value most, which is trust.”

Canadian Pride is Not a Shortcut to Sales

Kirstie Carruthers, Velvettheory

You can’t swing a hockey stick in this country without hitting a business claiming the “Made in Canada” or “Product of Canada” badge. We all know it’s a response to the economic unrest caused by our star-spangled neighbours—and as a result, the maple leaf has become shorthand for authenticity and homegrown pride. Honestly, it makes sense. Canadians want to support Canadians.

But here’s the catch: just like the environmental movement gave us decades of greenwashing, this surge of patriotism has ushered in what one might call maple washing—brands leaning on Canadiana as a reflex, instead of a calculated strategy and genuine brand promise.

So what? Well, think of this as an exercise in brand integrity. Just as environmental claims need proof, so do claims of origin and ownership. Because once you start playing fast and loose with “Made in Canada,” you risk eroding consumer trust. That’s why the rules of the leaf matter: knowing what you can and cannot say, and how to stay rooted in truth while still tapping into the power of our Canadian identity.

Before we go further, a disclaimer: any claims you make about product origin or ownership should always be vetted by legal counsel. We are not the authority on what constitutes a “Made in Canada” claim—that belongs to regulators and lawyers. What we are is a creative agency that specializes in the building industry, manufacturing, and consumer brands, bridging the gap between theory and practice.

Back to the program. The Competition Bureau has laid out clear criteria for what qualifies as “Made in Canada” or “Product of Canada.” Mess with those definitions, and you’re inviting unintended legal and financial headaches. That’s why your first call should be legal counsel. But your second call should be your marketing partner, because the way you integrate those claims matters just as much as their accuracy. At times, it feels like Canadian origin has been reduced to a sticker slapped on at the end of the process. It’s a shame, because it should be woven into the brands that stake the claim. This is your storytelling, your product hierarchy, even the way your campaigns show up in the market. Done right, origin claims are less about decoration and more about reinforcing your long-term brand promise.

Where companies get into trouble is when they blur the lines of what’s allowed without understanding the rules. Leaning on vague shortcuts— like tossing in claims without context—is the marketing equivalent of whispering “trust me” in a dark alley. It doesn’t exactly inspire confidence. The same goes for exaggeration. If your supply chain spans three borders, don’t imply a full Canadian origin just because final assembly happened here. And nostalgia? It has its place, but “Since 1978” means very little if today’s product is manufactured somewhere else entirely.

There is a clear danger in leaning too heavily on “Made in Canada” language without the proof to back it up. It chips away at the very thing buyers and consumers value most, which is trust. But this is about relevance as much as it is about trust. Contractors, distributors, and dealers look to Canadian origin as a signal of reliability and long-term support. Retail consumers see it as pride and personal purchasing ethics. If you flatten those nuances into a one-size-fits-all maple leaf, you risk sounding like every other brand in the aisle. By aligning your origin message with the values of the people you’re speaking to, you can turn the trend into a meaningful promise.

Origin messaging can’t be based on today’s tariff news or a reaction to the latest headlines. It has to be baked into your brand. This is the core of who you are and how you operate. If Canadian-made is truly part of your DNA, then it should show up consistently across your products and your communications—longterm. That way, when you say “Made in Canada,” it’s a reflection of your brand truth.

If Canadian origin is part of the brand strategy, you negate the risk of being called out as a trend follower.

There is a major difference between a brand that thrives on Canadian pride and one that gets labeled for maple washing: intention. Anyone can paste on a maple leaf. Not everyone can earn it. And at the end of the day, the most valuable thing a Canadian brand can export is trust.

Protect it at all costs.

Our agency was born from the powerful collision of strategy and execution. We are third generation, and very active, in the building supply world with firsthand knowledge of the products, processes, and the incredible people that drive this industry forward. Our role is to creatively navigate the world of advertising and marketing, pushing the brands we touch toward measurable, long-term growth.

Kirstie Carruthers Managing Partner + Head of People & Strategy, Velvettheory

“If your business is in high-growth mode, it’s not recommended that you purchase a building that doesn’t take into account the space you’re most likely require.”

How to Evaluate a Capital Investment: 5 Questions to Ask

Acapital investment can be a crucial step in growing your business and achieving your strategic goals. Or it could saddle you with soaring, unexpected costs that imperil your finances and derail your growth.

Whether it’s machinery, equipment, real estate, vehicles, software or hardware, the success of a capital expenditure often depends on whether you adequately planned the purchase and aligned it well with your business strategy.

Many businesses make capital investments emotionally without a thorough assessment of the opportunity. You could be putting your company at risk by not considering all the aspects of an investment.”

Ask the following five questions when evaluating a capital expenditure.

1. IS IT A GOOD STRATEGIC FIT AND THE RIGHT TIMING?

A good investment isn’t necessarily the right investment for your business. You should also consider the timing and its strategic fit.

Be sure the project aligns with your company’s needs and overall strategy for the next several years. A nonstrategic purchase may offer a nice return but could detract attention and resources from your core business, which may suffer.

Timing is another often-overlooked issue. Think about the current outlook for your business and industry and any potential disruptions on the horizon.

Take the example of an investment in property. Entrepreneurs are often very interested in real estate. They will think the best option is to acquire their own building. Questions to ask are: Is it the right time? Do you know what your required capacity will be in five years? Will the building be big enough?

If your business is in high-growth mode, it’s not recommended that you purchase a building that doesn’t take into account the space you’re most likely to require. The investment will also take cash away from growth. You’d be better off waiting until your business stabilizes.

2. IS IT A GOOD INVESTMENT?

Do a cost-benefit analysis of the investment to make sure it’s a good opportunity for your business. Various methods for doing this exist:

• payback period (expected time to recoup the investment)

• accounting rate of return (forecasted return from the project as a portion of total cost)

• net present value (expected cash outflows minus cash inflows)

• internal rate of return (average anticipated annual rate of return)

The results depend heavily on your estimates for costs and revenues. It’s common for business owners to overestimate the projected revenues of an investment, while underestimating or even ignoring major expenses, such as implementation, hiring, training, downtime, transition time, maintenance, upgrades and financing.

Any analysis requires some assumptions. You have to make sure your numbers are realistic. People too often tend to be optimistic.

It can be helpful to make a set of calculations for various scenarios— worst case, best case and most likely. Think about how your business would be affected in each case.

You should also weigh the investment against alternative options, such as fixing or improving existing assets, or doing nothing at all. Is it going to bring you a competitive edge, and can you quantify that?

Ask yourself what risks you could face if you don’t make the investment.

• Could you lose clients or be surpassed by competitors?

• Could it limit your ability to make other necessary investments?

3. WHAT ARE THE IMPACTS ON YOUR CASH FLOW?

Even if the investment makes sense from an economic standpoint, you also have to make sure it makes sense from a cash flow perspective. An investment could have a good return, but your operations may not generate enough cash flow to absorb the increase in outflows.

It’s important to include all expected outflows in your cash flow projections, such as acquisition costs, lease payments and interest on additional financing.

Making the investment without looking at cash flow could put you out of business. Even if it’s a good investment, in many cases companies can’t afford it without proper financing in place.

4. WHAT FINANCING WILL YOU NEED?

Once you project the cash flow impacts, you can more easily determine your financing needs.

Bankers will want to see up-to-date financial information, such as your company’s assets, liabilities and cash flow history, plus a solid case for the investment and your overall business plan.

“It’s a common mistake for businesses to think that just because something is a good investment, they will automatically get financing.

Projecting the cash flow impacts also lets you approach bankers about financing ahead of time, and not in a crisis, when financial institutions may refuse the loan.

5. HAVE YOU CONSIDERED ALL OTHER IMPACTS OF THE INVESTMENT?

A major project can have implications on many aspects of your business, such as sales, procurement, production and delivery capabilities.

For example, have you thought about the impacts on your workforce? Take the example of a business that buys a large new plant to consolidate operations. The project requires relocation of all existing employees, but only a few are willing to make the move. Finding qualified employees in the new location and attaining required efficiency translates into huge costs for the business, which then contributes to serious cash flow problems. Scan the QR code to download BDC guide for entrepreneurs Build a More Profitable Business to gain a better understanding of key ratios you need to track to generate insights from your financial reports.

Prospecting that Works. A Three-Pronged Playbook

FROM GROWING WALLET SHARE TO BOLD COLD CALLS, HERE’S HOW TO KEEP YOUR PIPELINE STRONG

Mike McDole, Firing Line LBM Advisors

Over the past three years, I’ve had the privilege of working with lumber and building material (LBM) dealers across the U.S.. One of the most consistent questions I hear is simple: “How do we prospect effectively?”

The truth is that customer attrition is inevitable. People retire, move, or change buying habits. Every dealer needs a healthy pipeline. After 40+ years in the field, I’ve found that a three-pronged approach to prospecting works best.

1. GROWING WALLET SHARE: THE LOW-HANGING FRUIT

This is often the easiest entry point. I’m not saying it’s easy—but compared to the other strategies, it’s less daunting. I refer to it as “growing wallet share,” which simply means increasing the range of product categories that your existing customers purchase from you.

Start by identifying which product groups your current customers aren’t buying from your business. For example, a loyal client might purchase all their lumber and exterior materials from you, yet source interior doors, hardware, or mouldings elsewhere. Ask yourself: why?

The answer might be as simple as habit, a long-standing relationship with another supplier, or even a lack of awareness that you offer those products competitively. You won’t know unless you ask. Because you already have a trusted relationship, your chances of expanding that business are significantly better than if you were starting from scratch.

Emphasize the strength of your partnership, your competitiveness, and the added efficiencies they can gain by consolidating suppliers—fewer invoices, streamlined communication, combined deliveries, and so on. As I’ve learned over the years: “If you don’t ask, you don’t get.”

2. VERTICAL GROWTH: MAXIMIZING EXISTING RELATIONSHIPS

Sometimes the gap isn’t product categories, but volume. A customer might spend $50,000 annually with you—while their total building supply spend is $250,000. That means you’re only capturing 20 per cent of their business.

WHY IS THAT?

It could be loyalty to a competitor, convenience, location-specific buying habit or simply simply because no one has made any effort to engage them. Again, the only way to know is to ask. Even if the answer is “no,” you’ll gain valuable insight into your competitors’ strengths—and your own opportunities.

3. NEW CUSTOMER ACQUISITION: THE BOLD MOVE

This is the most challenging, and for many, the most intimidating approach. But it’s also the most necessary.

Warm calling leverages mutual connections for an introduction. Referrals carry weight—if someone a prospect trusts recommends you; your odds of success go up. Don’t hesitate to ask your satisfied customers to make that connection.

How do you get these referrals? Ask. If your current customers value your work, they’ll often be happy to help. Encourage them to make an introduction or, at the very least, allow you to mention their name when reaching out. A personal referral is a powerful endorsement—don’t hesitate to pursue it.

Cold calling can feel uncomfortable largely due to fear of rejection or lack of confidence. But rejection isn’t personal—it’s business. If a prospect declines, it doesn’t reflect on your worth. Stay professional, keep your focus, and move forward.

WHY SHOULD YOU PROSPECT AT ALL?

Your business needs a pipeline to remain healthy. And keep this in mind: your prospects share the same challenges as your current clients. If you’ve already solved these issues successfully, you’re well-positioned to offer value.

You may never feel completely ready to cold call. Doubt may linger. Call anyway.

TIPS FOR COLD CALLING SUCCESS:

• Do your research: know the company before you call.

• Prepare a concise, engaging opener (not a full script).

• Practice: confidence grows with repetition.

• Plan your message for voicemail or live conversations—keep it short and focused on how you can help.

Whether you’re expanding wallet share, deepening existing accounts, or knocking on new doors, the principle is the same: consistent, thoughtful prospecting fuels growth.

“If you don’t ask. You don’t get.”

Mike McDole brings 40+ years of actual hands-on LBM experience, including serving as Senior Vice President (SVP) of a major regional pro dealer. As principal of Firing Line LBM Advisors, he helps LBM dealers across North America improve management efficiency; drive profitable sales; sales training; KPI’s; and more. Mike can be reached at mike@firinglinelbm.com or 774-372-1367.

Why Crane Training is a GameChanger: Improve Safety, Efficiency & Productivity

Kelsey Patrick , Falcon Equipment

Picture this: your crane is idle on the job site, costing you valuable time and money. Now, imagine the opposite—your equipment running smoothly, your team operating efficiently, and in turn you see the results in profits. The secret to this transformation? Investing in operator training.

When your operators are skilled and confident, downtime becomes a thing of the past, and your equipment can do what it does best—work.

Members like Falcon Equipment are showing how. Their Knuckleboom crane training goes beyond the basics, offering a must-have program for any business in the lumber and building material industry looking to thrive. Training doesn’t just happen in a classroom or on the job; it’s a strategic investment that pays dividends in safety, efficiency, and productivity.

Not all training programs are created equal. Falcon Equipment offers customized crane training designed to meet operators where they are—whether they’re preparing for certification through Fulford, Alberta Apprenticeship and Industry Training (AIT), Saskatchewan Apprenticeship & Trade Certification Commission (SATCC), or Apprenticeship Manitoba, or simply sharpening their existing skills. Each course is packed with value, blending hands-on experience with theory-based learning.

Falcon Equipment’s programs, operators cover:

• Workplace safety protocols

• Reading and applying crane load charts

• Rigging techniques and site planning

• Tying secure rigging knots

• Equipment walk-throughs and new-build orientations

Operators leave equipped to handle challenges on the job with precision and confidence. Properly trained operators aren’t just more productive—they’re safer, too. They understand the nuances of their equipment, make quicker decisions, and avoid costly errors. With their sharpened skills, tasks are completed faster and with greater precision.

But it doesn’t stop there. Skilled operators also act as your first line of defense against equipment wear and tear. They can identify minor issues before they escalate into major problems, reducing downtime and extending the life of your crane. It’s a win-win situation for both productivity and your bottom line.

When your operators feel supported and capable, the ripple effects are felt across the entire organization. Morale improves, downtime decreases, and your reputation as an industry leader grows. So, why settle for anything less?

Investing in crane training isn’t just smart—it’s essential. It’s the key to unlocking your equipment’s full potential and setting your team on a path to success.

“We don’t just deliver materials— we deliver peace of mind, on time and on spec.”

“Your project. Your success. Our priority. That’s All-Fab.”

Building Confidence. Delivering Success.

Since 1970, All-Fab has been a trusted name in building supply—not just as a manufacturer, but as a partner in helping projects succeed across Canada and the U.S. Over five decades, the company has grown into a leading network of design and manufacturing centres, supported by a team of more than 800 professionals and a fleet of over 125 vehicles.

What sets All-Fab apart is its commitment to service. From first quote to final delivery, every part of the process is designed to give builders confidence. Sales and customer service teams focus on accuracy and responsiveness. Design technologists use advanced software to create efficient, cost-effective solutions. Production and logistics teams bring it all together—delivering high-quality components safely and on time.

The company’s product portfolio is as comprehensive as it is reliable. From roof truss systems and engineered beams to floor systems, wall panels, laminated posts, and stairs, All-Fab provides solutions for projects of every size. Their garage and shed packages, manufactured under strict quality control, have also become a favourite for both contractors and DIY builders.

But products are only part of the story. All-Fab’s reputation has been built on people—their technical expertise, innovative mindset, and unwavering focus on customer success. Whether it’s fulfilling last-minute orders from their supply network or ensuring seamless delivery across provinces and states, the team understands how critical time and reliability are to keeping projects on track.

For Supply-Build members, that means confidence in both supply and service. With affiliate organizations across western Canada and the Midwest U.S., All-Fab has established a presence that balances scale with personal service. It’s a company that believes in doing the details right: thorough design, open communication, and a relentless commitment to quality and safety.

For more than 50 years, this approach has made All-Fab more than a supplier. They’ve become a partner in building excellence—helping customers move projects forward with peace of mind, one component at a time.

Payment Gateways in Canada: How They Work

Kelly Reaume, Moneris

As Canadian businesses adapt to the evolving needs of modern consumers, one technology stands out as essential: the payment gateway. These systems ensure that money flows securely and efficiently from customers to merchants, playing a critical role in both online and in-person transactions. This article explores what payment gateways are, how they work, and why they matter for Canadian merchants.

WHAT IS A PAYMENT GATEWAY?

A payment gateway is a digital service that authorizes and processes payments for businesses. It acts as a secure bridge between a customer’s payment method and the merchant’s bank, ensuring that funds are transferred safely. Whether used in e-commerce or in-store, payment gateways encrypt sensitive data and facilitate communication between banks and card networks.

HOW DOES A PAYMENT GATEWAY WORK?

A payment gateway is an indispensable tool in the e-commerce and digital payment landscape, functioning as a bridge between

a merchant’s sales platform and the financial networks involved in processing a transaction. This system plays a crucial role in the secure and efficient handling of online payments. Here is an expanded stepby-step explanation of how a payment gateway operates:

STEP 1: TRANSACTION INITIATION

The payment process begins when a customer enters their payment details on a merchant’s website or mobile app. The payment gateway immediately encrypts this sensitive information to protect it from cyber threats. This ensures the data is securely transmitted for further processing.

STEP 2: AUTHORIZATION REQUEST

The encrypted payment data is sent to the payment processor, which acts on behalf of the merchant’s bank. The processor forwards the transaction to the card network, which then routes it to the customer’s issuing bank. This step verifies the customer’s account details, available funds, and checks for fraud.

STEP 3: AUTHORIZATION RESPONSE

The issuing bank reviews the transaction and decides whether to approve or decline it. If approved, an authorization code is generated and sent back through the card network to the payment gateway. This code confirms the transaction is valid and can proceed.

STEP 4: COMPLETION

The payment gateway relays the approval to the merchant’s website or app, allowing the order to be fulfilled. The merchant prepares the product or service for delivery. Meanwhile, the issuing bank transfers the approved funds to the merchant’s bank, typically within a few business days.

CHOOSING THE RIGHT PAYMENT GATEWAY IN CANADA

Selecting the right payment gateway is a strategic decision that affects customer experience, operational efficiency, and security. Here are key factors to consider:

TRANSACTION FEES

Gateways charge fees per transaction, and sometimes monthly or setup fees. Merchants should evaluate these costs in relation to their sales volume and margins.

CARD ACCEPTANCE

A gateway that supports a wide range of credit and debit cards, including international ones, can help expand your customer base.

EASE OF INTEGRATION

The gateway should integrate smoothly with your e-commerce platform, accounting software, and other systems to streamline operations.

RELIABILITY

Downtime can lead to lost sales. Choose a provider known for consistent uptime and fast processing.

CUSTOMER SUPPORT

Responsive support is crucial when dealing with financial transactions. Good support helps resolve issues quickly and maintains customer trust.

ENHANCING THE CUSTOMER EXPERIENCE

Beyond processing payments, gateways play a vital role in shaping the customer journey. A fast, secure, and user-friendly checkout process reduces cart abandonment and boosts satisfaction. Features like one-click payments, digital wallets, and multi-currency support can further enhance the experience.

SECURITY STANDARDS IN CANADA

Canadian payment gateways must comply with strict security standards, including PCI DSS (Payment Card Industry Data Security Standard). Key security features include:

• Encryption: Protects data during transmission.

• Tokenization: Replaces sensitive data with secure tokens.

• Fraud Detection: Monitors transactions for suspicious activity.

These measures protect both merchants and customers from fraud and data breaches.

KEY TAKEAWAYS

• Essential Role: Payment gateways are critical for secure, efficient digital transactions.

• Security First: Canadian gateways follow strict standards to protect sensitive data.

• Customer-Centric: A smooth checkout process improves satisfaction and reduces cart abandonment.

• Choosing a Payment Gateway: Merchants should weigh fees, card support, integration, reliability, and support when choosing a gateway.

• Business Growth: Understanding how gateways work helps businesses optimize operations and meet customer expectations.

Scan the QR code to learn about Moneris’s payment gateways.

Whether you’re accepting payments in-person, online, or on the go, Moneris has flexible, reliable solutions to keep your business moving forward—plus, enjoy exclusive member pricing!

Trusted by Supply-Build Canada. Enjoy exclusive member pricing! Contact Kelly Reaume at kelly.reaume@moneris.com today.

How We Levelled Up

ECONO LUMBER

When Econo Lumber began operations in 1970, it started out as in a small 1100 sq ft storefront. Today, 55 years later it operates on 10+ acres of land and almost 70,000 sq ft of indoor retail space and storage buildings.

Most recently, the locally owned operation opened a 14,000 square foot addition known as “The Design District”. When walking into this new space it is obvious that this is a building center shopping experience like no other.

There were a few things the ownership group considered when taking on such a large addition. They wanted something different, unique, but yet still very useful and appealing to their customers. “We wanted to create an experience and space that not only provided a relaxed shopping experience but also lets our customers walk through the area and see different colour options, styles, and trends for their upcoming projects. It’s truly a one-of-a-kind experience when it comes to lumberyards and building centers.” said partner Cody Lemieux.

Planning for the project began in 2022 when the ownership group got together to discuss where they wanted to grow the business. “Our goal was to create a shopping experience that would be for all our customers— right from customers who don’t know much about construction, to the most seasoned contractor—we wanted to take customers into a space and

show them actual products and how they may compare to other styles and colours for example.”

When walking in the new area, the “WOW” factor is very evident. There are different styles of homes and cottages built inside the retail space that act as sales offices. “We thought it was such a fantastic way to show the product—our sales staff can simply walk out of their offices with customers and show them—this is how it looks, or this is how it’s installed. It’s been such excellent way to show people—not just talk about it or look at a small sample out of a book, but to actually show them.”

“We wanted to create an experience and space that not only provided a relaxed shopping experience but also lets our customers walk through the area and see different colour options, styles, and trends for their upcoming projects. It’s truly a one-of-a-kind experience when it comes to lumberyards and building centers.”

Running an independent lumber yard comes with its share of challenges, but for The Cedar Shop, every obstacle has been an opportunity to improve. Over the past few years, shifting market demands and unpredictable supply chains pushed us to re-examine how we serve our customers. Instead of scaling back, we doubled down on what makes us different: personal service, reliable inventory, and a commitment to building lasting relationships.

One of the biggest turning points came when we invested in expanding our stock of composite decking and specialty building materials. Contractors needed dependable supply during their busiest seasons, and by taking the risk to increase our inventory, we positioned ourselves as the yard they could count on. That decision not only boosted sales but also strengthened loyalty with our core customers.

Adapting to new expectations has also meant modernizing how we do business. From streamlining quoting and order systems to offering more transparent pricing, we’ve focused on making it easier for customers to get what they need quickly. At the end of the day, builders don’t just want materials—they want solutions, and we’ve worked hard to deliver exactly that.

If there’s one piece of advice we’d share with other independents, it’s this: stay close to your customers. Big-box stores can compete on volume, but they can’t replace the trust and flexibility that come from knowing your clients personally. Listening closely—whether it’s about price pressures, delivery timelines, or product preferences—has been the most effective strategy we’ve ever used.

Independent yards like ours thrive when we remember that our business is built not just on lumber, but on relationships.

“Big-box stores can compete on volume, but they can’t replace the trust and flexibility that independents provide.”

PHOTOS: SUPPLIED BY THE CEDAR SHOP THE CEDAR SHOP

Construction Trends Set to Shape Canada in 2026

Marc Atiyolil, Marc & Mandy

Let’s be honest, the jobsite is changing faster than ever. Ten years ago, construction meant a hard hat, a stack of blueprints, and a lot of back-breaking work. Today, we’re looking at drones buzzing overhead, data streaming in real time, and tools that feel more like they belong in Silicon Valley than on a build site.

Canada’s builders are facing some big challenges: rising costs, a shortage of skilled workers, and the constant push to build greener, smarter, and faster. But here’s the good news, our industry isn’t just keeping up, we’re reinventing the way we build.

Here are seven trends that are going to change the face of construction across Canada in 2026.

AI ISN’T COMING, IT’S ALREADY HERE

Artificial Intelligence is no longer a buzzword. It’s running right through every stage of a project from checking building codes and optimizing designs, to predicting delays and tracking safety risks. Instead of spending hours buried in paperwork, contractors can let AI handle compliance reports, energy modeling, or site documentation.

That doesn’t just save time, it helps fill the gaps left by labour shortages and boosts overall efficiency by up to 30 per cent. It’s like having an extra project manager who never sleeps.

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PHOTO: SUPPLIED BY MARC & MANDY SHOW

MODULAR AND PREFAB ARE GOING MAINSTREAM

Think of modular and prefabricated builds as “construction on fast-forward.” Bathrooms, wall panels, and even entire rooms are built in factories, inspected for quality, and then shipped to site ready to snap into place.

The payoff? Faster timelines (sometimes cut in half), better quality control, and cost savings. Governments and builders are teaming up to bring modular units into affordable housing and climate-resilient communities. Expect to see a lot more of this trend in 2026.

MASS TIMBER TOWERS ON THE RISE

If you’ve been to Vancouver, Toronto, or Montreal lately, you’ve probably noticed something: timber towers are going up, and they’re impressive. Thanks to new fire-resistant coatings and hybrid designs, mass timber is no longer just for mid-rise, it’s climbing into the skyline.

The best part? Mass timber is renewable, it stores carbon, and it cuts construction waste. With buildings responsible for over a third of global CO2 emissions, timber is one of the most exciting answers we have. In 2026, expect Canadian skylines to keep getting greener.

SMART BUILDINGS = SMART BUSINESS

The Internet of Things isn’t just for your fridge anymore, it’s reshaping construction. Developers are packing new builds with sensors that monitor air quality, temperature, energy use, and even structural movement.

For owners, this means lower operating costs. For tenants, it means comfort and safety. And for the planet? Smarter energy use, with some buildings cutting consumption by 25 per cent. With carbon pricing and stricter performance rules, this isn’t a luxury anymore, it’s the new standard.

BIO-BASED MATERIALS TAKE THE LEAD

Forget recycling bins on the jobsite. In 2026, we’re talking about materials that actually work for the planet. Hempcrete, bamboo, and biocement are stepping out of the “experimental” category and into real projects.

Hempcrete offers incredible insulation for cold Canadian winters, bamboo is lightweight and tough, and biocement (grown instead of mined) is a game-changer for reducing cement’s massive carbon footprint. British Columbia and Quebec are already pushing these materials hard, and the rest of Canada won’t be far behind.

VR & AR TRAINING TO FILL THE LABOUR GAP

We all know the trades are facing a tough labour shortage. But here’s where technology is stepping in. Virtual Reality and Augmented Reality are now being used to train new workers, teaching them how to weld, wire, or frame in a safe, controlled environment before they set foot on a real site.

The upside? Faster training, safer worksites, and a new generation of tech-savvy recruits who may not have considered construction before. With Canada’s ambitious housing targets, this kind of training is going to be critical.

A CONSTRUCTION INDUSTRY THAT’S FASTER, SMARTER AND GREENER

Put it all together, AI, prefab, timber, smart tech, bio-materials, and VR training and you’ve got a construction industry that looks nothing like it did a decade ago. It’s leaner, cleaner, and way more connected.

For builders, that means more efficiency. For homeowners, it means better quality and greener living. And for Canada? It means we’re not just keeping up with global change, we’re leading it.

Retail Confessions: Diary of a DIYer

Every industry has its secrets. In retail, they don’t always lurk in the back office or the fine print of a quarterly report—they play out in the aisles, between shelves of plumbing supplies, behind the counter with a roll of tape, or in a hushed exchange over the right kind of glue.

These are the moments that expose what it feels like to be a customer: sometimes funny, sometimes frustrating, always revealing.

We asked your DIY customers to confess their most memorable experiences in the hardware and building supply world. Here are their stories—told anonymously, but with the honesty that only comes from lived frustration and hard-earned lessons.

PLUMBING THE DEPTHS

As with most households, men are the assumed handy person in the house but as we all know this isn’t always the case. My stories pretty much revolve around plumbing. Replacing a kitchen tap once took me five separate trips to finally get the right parts—until a retired plumber asked the right questions and offered solutions that worked.

Later, at our cottage, hidden leaks meant cutting into walls and searching through four different stores before finally meeting a manager who walked me through the plumbing section. When I admitted it was my first time working with Pex, he chuckled and told me the system was “idiot proof.” That bit of empathy and guidance turned me into the household’s unlikely plumbing hero.

THE GLUE THAT DIDN’T STICK

During my renovation, I went to a large, unnamed hardware store looking for glue to install a tub surround. I asked an employee for help, and he proudly marched me to the bathroom section—straight to the tub surrounds themselves—pointed, and vanished like his work was done.

Spoiler: the glue wasn’t there.

After wandering the aisles for half an hour, I finally discovered it hiding in the paint department with the silicone tubes. Turns out, the only thing that really stuck that day was my frustration.

DOORKNOB DRAMA

How long does it take to change a doorknob? In my case: a full afternoon, a test of patience, and the creeping suspicion that hardware shopping is less a chore than a gauntlet.

It started with a garage door whose lock had long outlived its keys. I came prepared—photos, measurements, even the old knob tucked into my bag. Surely, this would be a ten-minute errand.

But when I asked for help, the associate scanned the shelves with the same uncertainty I had brought in. Even when I held up the old knob like a clue in a mystery, no solution was forthcoming.

So I stayed. For nearly an hour, I stayed. I read package after package, each one a riddle of fit, finish, and function. At last, I found the right one—though not before my “quick trip” had turned into a ninety-minute course in trial, error, and perseverance.

What should have been a simple turn of a screw became a reminder that sometimes the hardest thing to install is patience.

DRAWER DISAPPOINTMENT

I was repairing the large drawer of my desk at home and needed some supplies for the project. Since I wasn’t sure which products to use, I went to a hardware store seeking assistance.

I looked for an employee to guide me in finding the right products for my DIY project. Eventually, I approached someone, showed them pictures of the drawer, and explained what I needed to do—but the response I got was simply, “We don’t have it.”

No alternatives. No guidance. I left feeling more stuck than when I arrived.

MISCALCULATED COURTESY

My husband and I went to a store we hadn’t been to before, so we wandered around for a bit trying to find what we wanted. Eventually, when we had no luck on our own and no one approached us to offer to help, we talked to an associate. Or I should say, the associate spoke to my husband. Questions about quantity, finish, and any other project details were all directed to my husband first. When the associate would talk to me, he would question my choices, my math, my vision…they made no effort to hide their skepticism about my abilities to create a rectangle.

Finally, we ordered and paid, received no thanks or instructions, and were left standing there until another associate stepped in—kind, patient, and clear about how to pick up our order and even offering tips for the project. A single helpful interaction turned an otherwise sour experience around.

These confessions are reminders that good service can turn confusion into clarity, and that a knowledgeable associate can make the difference between a wasted afternoon and a job well done.

For retailers, they are proof that product knowledge, empathy, and confidence on the floor are as valuable as anything in stock.

That’s why Supply-Build Canada offers online Floor Staff Training under our Retail Suite of courses designed to strengthen product knowledge, improve selling techniques, and support in-store success. It’s about making sure your staff have the skills to turn frustration into brand loyalty.

For more information on retail training programs, contact hdux@supplybuild.ca or scan the QR Code to visit Retail Courses & Education to learn more.

Blaze Tools Redefines Shingle Cutting

Kenton

Reimer, Blaze Tools

“The

Blaze Tool blade takes the worst part of cutting shingles and makes it easy. It’s a game changer for contractors!”

—Kenton Reimer

When Blaze Tool co-founder Kenton Reimer set out to design a better way to cut shingles, he wasn’t chasing an idea, he was solving a real problem faced by contractors on rooftops every single day. Shingles are tough, abrasive, and notoriously hard on knives. Standard utility blades dull quickly, require constant blade changes, and force roofers to use excess time and effort on a task that should be simple.

That frustration inspired the Blaze Tool Shingle Cutting Blade, designed specifically for oscillating multi-tools. This innovation delivers cleaner, safer, faster, and more efficient cuts in asphalt shingles, eliminating inefficiency in roofing installations.

HOW IT WORKS

Engineered with a hardened steel composition and unique tooth design, the Blaze blade stands up to the asphalt, grit, and fibreglass inside shingles. Paired with the power of an oscillating tool, it allows roofers to push or pull to make straight, curved, or precision cuts in seconds— without the drag or fray of a dull knife.

One blade often outlasts dozens of utility blades, reducing costs and repetitive strain for crews. As one Winnipeg roofing crew reported, they cut two full roofs with a single blade—something unheard of with traditional knives.

WHAT CONTRACTORS ARE SAYING

“Finally, I’ve found a tool that helps me out! We’ve all run into it, where a project is bigger than the time allows. Blaze Tool helped me repair my roof and I couldn’t be happier.”

—Del, Grand Prairie, Alberta| DIYer and Hardware store Manager

“Where was this blade all my life? I love it and will never go back to knives.”

—Cliff, Manitoba | Roofing Contractor

“I love it!!”

—Vince from Nova Scotia | Bayhead Builders

RAISING THE BAR

Blaze Tool is redefining efficiency on the rooftop. Where existing solutions force constant interruptions for blade changes, the Blaze blade keeps cutting—consistently and reliably. Contractors who have made the switch report being able to cut shingles “like butter” and often say they’ll “never go back” to knives.

Beyond saving on blade costs, crews also report reduced strain on wrists and hands from forcing dull knives through shingles.

CUSTOMER FEEDBACK & RESULTS

Since its launch, Blaze Tool has gained traction in roofing supply stores across Canada. Adoption has been strong among contractors who value efficiency and durability. Early customer surveys indicate:

• Time savings on shingle cutting tasks

• Cost savings compared to constant knife blade replacements

• High satisfaction rates with repeat purchases being the norm

The Blaze Tool team isn’t stopping with shingles. Our vision is to continue developing specialized blades that bring the same efficiency boost to other tough materials contractors deal with daily. As the industry continues to adopt multi-tools for more tasks, Blaze Tool is positioned to stay at the forefront of practical, field-tested innovations.

Innovation in tools is no longer just about toughness—it’s about saving contractors time, reducing waste, and making jobs easier and safer. Blaze Tool embodies that philosophy and will continue to raise the bar with products designed by builders, for builders.

Business Courses at the 2026 Showcase

Monday, January 19

High-Impact Sales Strategies For The Building Supply Sector with R.M. Caligiuri

9:00 A.M. - 3:00 P.M.

ROOM 107, EDMONTON EXPO CENTRE

Course Description:

Sales in the building supply world move fast, rely on relationships, and are won through trust, timing, and technical know-how. This full-day, high-impact workshop is designed specifically for sales reps, account managers, and business developers working in the construction and building materials space.

Through real-world scenarios, practical tools, and sharp strategy, you’ll learn how to:

• Get in front of the right decision-makers—even when they’re hard to reach

• Build trust with contractors, site supers, and buyers who don’t have time for fluff

• Solve real problems to win long-term loyalty—not just one-time orders

• Overcome objections like “Your price is too high” or “We already have a supplier”

• Sell value in an industry laser-focused on cost

Whether you’re new to the field or a veteran looking to level up, this workshop arms you with actionable strategies you can use immediately—on the job site, in the yard, or face-to-face with your toughest customer. It’s no fluff, all function—and built for the way this industry really works.

ABOUT R.M. CALIGIURI

R.M. Caligiuri is the founder of Caligiuri Leadership and creator of the Rise X system, dedicated to transforming reactive performers into resilient, self-led leaders.

With a background in leadership development, psychology, and human behavior, he teaches from lived experience and real-world adversity.

As CEO and facilitator, R.M. has guided executives, educators, students, and public servants while also helping launch 12 businesses for at-risk youth and individuals overcoming addiction—generating over $3M in revenue and turning despair into dignity.

His mission is simple yet profound: to help people rise, and empower them to help others rise too.

Real Leadership: The Workshop Your Team Wishes You Took with

Eileen Dooley & Wahaj Awad

9:00 A.M. - 3:00 P.M.

ROOM 108, EDMONTON EXPO CENTRE

Course Description:

In today’s fast-paced, people-centric workplaces, leadership is no longer about titles—it’s about impact. This full-day intensive workshop is designed for emerging and established leaders who want to strengthen the skills that matter most: self-awareness, resilience, communication, and empowering others.

Using the four dimensions of Emotional Intelligence as our guide, participants will:

• Know Yourself (Self-Awareness): Explore the difference between managing and leading, reflect on the kind of leader you want to be, and uncover how your style impacts others.

• Lead Yourself (Self-Management): Build resilience and adaptability to handle pressure, setbacks, and change while staying grounded and effective.

• Understand Others (Social Awareness): Strengthen your ability to listen deeply, read the room, and communicate with empathy to build trust and connection.

• Grow Others (Relationship Management): Practice coaching, feedback, and delegation skills that boost engagement, develop your team, and free you up to lead at a higher level.

Through dynamic discussions, real-world scenarios, and peer coaching, participants will gain the self-awareness, tools, and confidence to navigate today’s leadership challenges. The final portion of the workshop is a hands-on “leadership lab,” where participants apply what they’ve learned to their own workplace challenges and engage in peer coaching to create actionable commitments.

Whether you’re managing people for the first time or looking to level up your leadership game, this interactive session will give you the mindset and toolkit to lead with purpose—and produce results that last.

ABOUT EILEEN DOOLEY

Eileen works with executive and senior leadership teams to enhance people, culture, and talent strategies, helping organizations unlock potential and performance.

Based in Calgary, she is a certified coach and Hogan-certified practitioner with additional expertise in mediation, negotiation, and communications. A career-long advocate for high-performance organizational cultures, she partners with leaders to drive succession planning, learning, and professional growth.

Beyond her work with Humance, Eileen is a national business columnist with The Globe and Mail and a recognized thought leader on people, culture, and career trends, frequently featured in Canadian media. Previously, she spent 15 years in communications, including senior management and team leadership roles.

ABOUT WAHAJ AWAD

Wahaj Awad is a consultant in Humance’s Leadership & Team Development practice, specializing in hybrid work, culture, and inclusion. Skilled in facilitation and workshop design, Wahaj creates engaging, customized learning experiences that empower individuals and teams to take meaningful action.

With a master’s in industrialorganizational psychology from Adler University and a bachelor’s in psychology from the University of Calgary, s he brings a socially responsible, adult-learning approach to her work.

Over the past seven years, Wahaj has collaborated with clients across industries, leading workshops, focus groups, and development programs that foster growth and connection.

Tuesday January 20

Boost Sales with Better Marketing with Marc Atiyolil

9:00 A.M. - 3:00 P.M.

ROOM 108, EDMONTON EXPO CENTRE

Course Description:

Marketing to builders, contractors, and designers isn’t just about slick ads or flashy logos—it’s about trust, timing, and speaking their language. This full-day workshop pulls back the curtain on what actually works in the LBM and design industry. Featuring insider insight from a seasoned builder and PR expert Marc Atiyolil (of the Marc & Mandy Show), this session delivers the unfiltered strategies that drive real engagement and revenue.

Attendees will learn how to:

• Craft marketing that resonates with hands-on professionals

• Avoid the biggest mistakes brands make when targeting trades

• Leverage PR to amplify credibility and media exposure

• Build campaigns that convert—from job site to showroom

• Use storytelling to build brand loyalty across trades and design pros

This isn’t marketing theory—it’s marketing in steel-toed boots. Expect practical tips, real-world examples, and industry-specific strategies that you can implement immediately to stand out in a competitive market.

ABOUT MARC ATIYOLIL

CELEBRITY DESIGNER, BUILDER & CO-HOST OF THE MARC & MANDY SHOW

Marc Atiyolil is a nationally recognized builder, designer, and media personality best known as the Co-Host of The Marc & Mandy Show and Editor-in-Chief of Canadian Home Trends Magazine. With over a decade of experience working alongside top contractors, developers, and designers across North America, Marc brings a rare mix of industry know-how and media savvy.

From job sites to broadcast studios, he helps brands speak the language of the trades—authentically and effectively. Marc has partnered with major brands, delivered keynote talks across the country, and built a loyal following by turning real-world expertise into results-driven strategies.

When Marc talks marketing, builders actually listen.

From Order-Taker to Rainmaker: The LBM Sales Pro Playbook with Mike McDole

9:00 A.M. - 3:00 P.M. ROOM 107, EDMONTON EXPO CENTRE

Course Description:

This full-day workshop is designed for LBM sales professionals who want to level up—period. Whether you’re new to the game or a seasoned rep, this course covers what it really takes to be a trusted, high-performing pro in today’s competitive market.

We’ll dig into the core traits of top salespeople, how to be invaluable to your customers, and the critical organizational habits that separate average from elite. From handling pricing pushback and objections to delivering bad news without losing respect—we tackle the tough stuff head-on.

You’ll also learn how to work smarter with operations, understand the financial side of the business, and adopt a 3-pronged approach to prospecting that actually works. It’s equal parts mindset, skillset, and toolbox—delivered by someone who’s lived it.

Who it’s for:

Sales reps, OSRs, and account managers in the LBM space who want to become indispensable to their team, their customers, and their company’s bottom line.

Key Takeaways:

• Professional traits that drive trust, performance, and loyalty

• How to protect margin while holding the line on pricing

• Real talk: handling conflict and hard conversations like a pro

• Collabourating across departments for greater success

• Prospecting strategies that build volume, depth, and pipeline

ABOUT MIKE MCDOLE

PRINCIPAL, FIRING LINE LBM ADVISORS

With 42 years in the LBM industry, Mike McDole has done it all— from running multi-location yards to leading sales teams generating up to $20M each. As former SVP of National Lumber Co., he helped grow the business from 3 to 14 locations. Now, through Firing Line LBM Advisors, Mike brings no-BS insights to dealers across North America. He’s also a columnist, speaker, and trusted voice in the industry’s top events and podcasts.

Thursday, January 22 Architect Breakfast

Environmental Product Declarations (EPDs) for Sustainable Interiors with Shiva Zargar

8:00 A.M. - 10:00 A.M.

ROOM 108, EDMONTON EXPO CENTRE

Course Description:

As the demand for sustainable interiors continues to grow, designers and architects are expected to balance beauty, functionality, and environmental impacts. This session explores how to integrate Environmental Product Declarations (EPDs) into material selection for interiors, from flooring and wall coverings to ceiling materials and furniture. Attendees will learn how to interpret the environmental indicators within EPDs, evaluate trade-offs, and make informed product decisions that align with green building standards. Real-world examples and case studies will demonstrate how EPDs can support climate goals, client expectations, and project transparency across both commercial and residential interiors. In addition, this session will cover the process of developing, verifying, and approving an EPD with a program operator. Whether you’re selecting finishes for a hotel lobby or a healthcare facility, this session will provide practical knowledge to elevate your sustainability practice

ABOUT SHIVA ZARGAR

FOUNDER,

DIRECTOR

OF SCIENCE AND LCA, BUILD NEUTRAL

Dr. Shiva Zargar is a life cycle assessment (LCA) scientist and expert and the founder of Build Neutral, where she helps businesses navigate complex environmental challenges through data-driven solutions. With over 10 years of experience in LCA and as an accredited EPD verifier, she brings deep technical knowledge and industry insight to her work. She holds a PhD in Sustainable Bioeconomy from the University of British Columbia (UBC), supported by the Vanier Canada Graduate Scholarship, and combines academic excellence with practical impact across industrial ecology, environmental modelling, and techno-economic analysis. With two master’s degrees, one in biosystem mechanics in the field of renewable energies and another in biology focusing on environmental impact assessment, she is a frequent contributor to conferences and publications. Dr. Zargar is committed to empowering businesses through the lens of life cycle thinking

From the Ground Up Building & Hardware Showcase 2026

Showcase Dates & Times

Monday, January 19

Real Leadership: The Workshop Your Team Wishes You Took

9:00 a.m. - 3:00 p.m.

Room 108, Edmonton Expo Centre

High-Impact Sales Strategies For The Building Supply Sector with Ryan Michael Caligiuri, Caligiuri Leadership

9:00 a.m. - 3:00 p.m.

Room 107, Edmonton Expo Centre

Show Registration Opens

1:00 p.m. - 3:00 p.m.

Tuesday, January 20

Boost Sales with Better Marketing with Celebrity Designer, Builder & Co-Host of The Marc & Mandy Show on CityTV

9:00 a.m. - 3:00 p.m.

Room 108, Edmonton Expo Centre

From Order-Taker to Rainmaker: The LBM Sales Pro Playbook with Mike McDole, Firing Line LBM Advisors

9:00 a.m. - 3:00 p.m.

Room 107, Edmonton Expo Centre

Wednesday, January 21

Keynote “Drop Your Cover: The Human Blueprint for High-Stakes Relationships” with Holly Stofa, Former CIA Operator & Leadership Coach

7:30 a.m. - 9:30 a.m.

Ballroom 101-106, Edmonton Expo Centre

Reg-ception

9:00 a.m. - 10:30 a.m.

Edmonton Expo Centre

Show Floor Open

9:30 a.m. - 4:30 p.m.

HALL F, G & H, Edmonton Expo Centre

Lunch

11:30 a.m. - 1:30 p.m.

Ballroom 101-106, Edmonton Expo Centre

VIP Reception (Invite Only)

5:00 p.m. - 6:45 p.m.

JW Marriott Edmonton

Supply-Build Canada Awards Gala

6:45 p.m. - 11:45 p.m.

JW Marriott Edmonton

Thursday, January 21

Architect, Designer & Dealer Networking Breakfast— “Environmental Product Declarations (EPDs) for Sustainable Interiors” by Shiva Zargar Founder & Director of Science and LCA, Build Neutral, CEU Credits Granted

8:00 a.m. - 10:00 a.m.

Room 108, Edmonton Expo Centre

Show Floor Open

9:30 a.m. - 3:30 p.m.

HALL F, G & H, Edmonton Expo Centre

Lunch

12:00 p.m. - 1:30 p.m.

Ballroom 101-106, Edmonton Expo Centre

Supply-Build Canada Career Fair, Presented by Star Building, a Qualico Company

12:00 p.m. - 3:30 p.m.

107 & 107A, Edmonton Expo Centre

Awards for Best Booth & Best New Product

2:00 p.m.

HALL F, G & H, Edmonton Expo Centre

Show Floor Closes

3:30 p.m.

Edmonton Expo Centre