NGO Sales Guide

NGO GUIDE NGO GUIDE

YOUR PARTNER IN MARKETING PROMOTIONAL PRODUCTS TO NON-GOVERNMENT ORGANIZATIONS.

There are over 1.5 million NGOs in the United States alone. Together, they spend roughly $1 billion a year on promotional products and branded merchandise to raise awareness of their cause, attract new supporters, and incentivize donations.

Examples of NGOs:

1. Charities: focused on providing aid and assistance to people in need, such as the homeless, orphans, or victims of natural disasters.

2. Advocacy groups: promote a particular cause or issue, such as human rights, gender equality, or environmental protection, and lobby for policy changes.

3. Professional associations: represent a particular profession or industry, and provide training, certiﬁcation, and networking opportunities to members.

4. Chambers of commerce: promote trade and commerce within a particular geographic region, and provide support and services to businesses in the area.

5. Research institutes: conduct research on speciﬁc topics, such as health, education, or technology, and share ﬁndings with the public and policymakers.

6. Development organizations: promote economic and social development in developing countries, and provide aid and support to communities in need.

Charities ........................................................................... 4 Engage and Recruit Volunteers ......................................................... 4 Thank you Gifts to Donors ................................................................ 5 Case study: A holiday thank-you gift .............................................. 6 Fundraising Events .......................................................... 7 Chambers and Professional Associations .................... 8 Member Recruitment and Incentive Programs .............................. 8 Case study ........................................................................................ 9 Event Giveaways .............................................................................. 10 Advocacy groups, Research institutes, Development Organizations .......................................... 11 Awards and Recognition ................................................................ 11 Outreach eﬀorts and Awareness campaigns ............................... 12

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CHARITIES CHARITIES 4 4

Engage and Recruit Volunteers

Promotional products are a powerful tool for charities as they provide a tangible way to engage with supporters, recruit volunteers and spread awareness of their cause. Items like t-shirts, wristbands, lanyards and tote bags can serve as walking billboards, promoting the NGO's message, encouraging others to get involved, and creating a sense of belonging.

Sprinters Custom Silicone Bracelet - Colorful

SB2331

These colorful bracelets are easy to hand out and perfect for fundraising, sports events and raising awareness.

Screen print Port & Company® Tall Core Cotton Tee

PC54T

An indispensable t-shirt in our classic silhouettewith a very friendly price.

5.4-ounce 100% cotton 90/10 cotton/poly (Athletic Heather) 50/50 cotton/poly.

Custom 5/8" Polyester Lanyard3 Color Woven Jacquard

LL5835

made of top-quality 100% polyester, measures 5/8" wide, comes in several amazing colors, and features your choice of attachment.

Vacuum Insulation Stainless Steel Water Bottle - 17oz

PWB1370

The double-wall bottles keep your beverage cold for 24 hours or hot for 12 hours made of food-grade stainless-steel.

Window Car Flag Double Sided w/ 20.5" Pole - 17.75" x 12"

CF8656

Made of durable heavy polyester knit, measures 15" X 12", and features a sturdy white vinyl mast that's designed to ﬁt most vehicle window frames.

Thank you Gifts to Donors

Incentivize donations, thank you donors and provide donors with a physical item in exchange for their contribution.

More than 60% of donations are raised during the holiday season. The thank-you gift must be thoughtful but not too expensive.

Executive Wooden Pen Gift Set With Case - Twist Action

PS8588

Made of high quality eco-friendly bamboo wood and steel. The pen features a beautiful golden chrome trim and built-in clip and a cap.

Solar Power Bank with Dual USB Port4000

mAh UL Certiﬁed

PWB3889

This durable ABS unit has dual USB ports to charge multiple devices, and the built-in lithium ion battery packs 4000mAh of power.

Classic Wind Chimes

WC7170

Beautiful 5 part windchimes features an imprinted wooden piece at the bottom and aluminum tubes to add soothing ambiance to garden and home.

Case study: A Holiday Thank-you Gift HUMAN RIGHTS

Amnesty International, a non-governmental organization dedicated to human rights, wanted to express gratitude to their top 5000 donors during the holiday season. They decided to give each donor a special gift that would not only show appreciation but also align with their mission.

After careful consideration, they chose to give a wind chime as a holiday gift. The windchime featured a design inspired by the organization's logo.

The windchime was more than just a decorative item. It served as a symbol of hope and freedom, reminding the donors of the important work that Amnesty International does to protect human rights around the world. Additionally, the windchime's gentle sound served as a reminder of the donors' impact and contribution to the cause.

7 7 FUNDRAISING EVENTS FUNDRAISING EVENTS

Fundraising events are a popular way for charities and non-proﬁts to raise money and awareness for their causes. There are many types of events, such as auctions, galas, walks/runs, athletic events, and concerts, and they often involve a mix of donors, volunteers, and corporate sponsors.

One way to increase participation and drive more donations is to use branded products to incentivize donors and create a sense of community around the event. These items can be given as gifts to top donors, sold to attendees, or used as part of a social media campaign to promote the event and its cause.

Collapsible Magnetic Can And Bottle Cooler Holder

CC3520

This neoprene beverage cooler is hiding a secret a strong magnet that lets you stick your favorite beverage to any ﬂat metal surface.

Fancy Bamboo Hand Fan - Custom

HF3090

This 8.25" x 15" fan is made of paper with a real bamboo wooden frame, and folds down small enough to ﬁt into the palm of your hand.

Mini Wireless Bluetooth Earbuds - Full Color

WE7888

These Bluetooth Wireless Stereo earbuds provide fantastic sound quality at an aﬀordable price and will solve all of your wire and tangling problems.

Custom Combed Cotton Athletic Sock - Knit-In

CS8883

Keeping your feet comfortable. The knit-in design is wrapped around the sock for maximum durability.

8 8 CHAMBERS AND PROFESSIONAL ASSOCIATIONS CHAMBERS AND PROFESSIONAL ASSOCIATIONS

Chambers of commerce support and promote local businesses and economic development. They aim to create a favorable business environment and help member businesses succeed. They do this by providing resources, networking opportunities, and advocacy services for their members. Chambers also organize events and initiatives to promote their community and attract new businesses.

MEMBER RECRUITMENT AND INCENTIVE PROGRAMS MEMBER RECRUITMENT AND INCENTIVE PROGRAMS

To recruit members, chambers and other NGOs, such as professional associations, often offer membership benefits such as access to business services, networking events, and promotional opportunities. They also engage in outreach efforts to educate businesses about their mission and the value of membership.

Welcome gifts: Provide new members with a welcome package with branded items.

Membership incentives: Encourage membership renewals or new signups by oﬀering promotional products as a special incentive for joining or renewing.

CASE STUDY: CASE STUDY:

The association oﬀered branded pens and leatherette keychains to new members who signed up for membership. These items were designed to create a sense of pride in the association and to help new members feel like they were part of a community.

To retain members, the association oﬀered tech bag organizers and phone accessories as exclusive gifts to members who renewed their membership. These items were useful and practical, while also promoting the association's brand.

The association also used these promotional items as part of their outreach eﬀorts at industry events and conferences. They distributed the items to attendees and promoted their membership beneﬁts and value proposition.

Overall, the association's use of branded promotional items in their recruitment and retention strategy was successful. The items provided a tangible incentive for new members to join and for current members to renew their membership. The items also helped to create a sense of community among members and promote the association's brand at industry events and conferences.

Crystal Executive Stylus Pen

SP4687

This beautiful plastic twist action pen features a gently tapered shape and Includes a built-in stylus at the pen tip.

Techno-tote Electronic Accessories Organizer

Case TC2000

The large zip closure technology storage case holds cables, mobile phones, usb drives, Sd cards, batteries, chargers, cords, adapters and other gadgets with ease.

Pinnacle 2" Stitched Leatherette Key Tag

KH8915

This elegant leatherette key ring features beautifully your debossed, embossed, or printed logo.

MagSafe iPhone

Card Holder

MS5100

The MagSafe phone wallets are the perfect way to keep your ID and credit cards close at hand, designed with both style and function in mind.

EVENT GIVEAWAYS EVENT GIVEAWAYS

Provide items like hand sanitizers or pocket tools for events such as job fairs, networking events, or community festivals.

Custom Label Hand Sanitizer 2 Oz 75% Alcohol - FDA

PWB9757

The FDA registered 2 oz antibacterial hand sanitizers come in a squeezable bottle and contains 75% ethyl alcohol, guaranteed to kill most of the bacteria from your hands.

Ecologist Recycled Pen

EP1842

Lovely environment-friendly ball point pen features and partly recycled barrel and a built-in clip. It is slim and lightweight, but also very durable.

Stainless Steel Pocket Golf Tool Kit 7-In-1

Keychain

UB1080

This premium stainless steel multi tool features 7 handy functions: Knife, Spike Tightener, Nylon Brush, Pen, Ball Marker and Divot Repair Tool.

Custom Shape Perfume

Car Air Freshener

ub1030

Customized Air Fresheners

Choice Of Scents: vanilla, lime, lemon, lavender, raspberry, apple, orange, ocean, pine and dozens of other options for you.

ADVOCACY GROUPS, RESEARCH INSTITUTES, DEVELOPMENT ORGANIZATIONS

AWARDS AND RECOGNITION

Provide custom plaques, trophies, or gift sets to recognize outstanding members and showcase their achievements.

Luxury Wine Tumbler

Gift Set - Bottle and Two Cups

BC8777

It includes one highquality 18 Oz stainless steel bottle and two 18 Oz matching cups, designed to enhance your drinking pleasure.

ExecuSet: The Ultimate Corporate Gift Collection - Luxury Gift Set Pen, 18 Oz Tumbler, A5 Leatherette Padfolio and 8GB USB Flash disk, Business Card Case

ST3976

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OUTREACH EFFORTS AND AWARENESS CAMPAIGNS

Provide items that can be used to raise awareness and show support for their cause. Distribute educational materials or research ﬁndings to students, policymakers, or other stakeholders.

Javelin Stylus Pen Combo

UB1340

This classic curvy plastic ballpoint pen features a gently tapered shape for a more comfortable hold and includes a modern update with a soft built-in stylus at the pens tip.