Finance Guidebook

Page 1


Merch with measurable impact.

The promotional strategy helping financial companies build stronger client relationships and team engagement.

Here’s what’s inside.

INTRODUCTION

Why financial firms choose socks.

Financial leaders that trust us.

CLIENT SUCCESS STORIES

Unchained: one size for their whole team.

Acuity: a small team making a big impact.

Jirav: multiple uses for one swag item.

THE SOCK ADVANTAGE

Use cases.

By the numbers.

Socks versus other promotional products.

Why choose Sock Club?

Getting started.

Why financial firms choose socks.

THE PROBLEM

Your firm needs branded materials that build trust, make lasting impressions, and deliver ROI not more forgotten swag.

THE SOLUTION

Custom socks professionals actually use, remember, and associate with your brand delivering ROI for years to come.

IT'S SIMPLE: SOCKS DELIVER RESULTS

□ Maximum reach: One size fits 90% of recipients.

□ Lasting impact: 89% of people recall promotional products 2 years later.

□ Meets deadlines: 3-day shipping so you never miss important events.

□ Professionalism: Expert design ensures perfect brand representation every time.

Make every step count: how other finance firms use socks.

CONFERENCE GIVEAWAYS

Make your booth memorable with custom socks that conference attendees actually want to take home and use.

EMPLOYEE RECOGNITION

Build team pride with custom company socks that employees love wearing, turning them into brand ambassadors

NEW ACCOUNT HOLDER GIFTS

Welcome new account holders with custom sock gifts that create positive first impressions and reinforce your commitment to personal service

SALES & FUNDRAISING INCENTIVES

Motivate your team with custom socks as rewards for hitting quarterly targets, closing deals, or reaching fundraising milestones memorable recognition that builds morale.

Holiday gifting solutions

HOLIDAY CLIENT GIFTS & HOLIDAY TEAM REWARDS

One size fits most perfect for all teams.

30 MOQ minimum makes custom socks accessible for teams of all sizes

Sock-in-a-box creates the perfect holiday unboxing experience.

Customize packaging with special holiday celebration messaging

Trusted by financial leaders.

THE BIGGEST NAMES IN FINANCE CHOOSE US

WHAT OUR CLIENTS SAY

"In our industry, trust and memorability are everything. Custom socks from Sock Club have become our signature giveaway at conferences people actively seek out our booth now because they know we have the good stuff. It's remarkable how something so simple can make such a lasting impression on potential clients."

THE CHALLENGE

Unchained, a financial services company for bitcoin holders, faces the constant challenge of fulfilling size request for their swag for monthly meetups in Austin and Houston. They needed effective swag that they could stop over ordering on.

THE SOLUTION

Swag that could serve as conversation starters at events while being an effective use of budget was why they went with socks. Our socks are one-size-fits-most, so they were able to build relationships without ending up with overruns and wasted money spent.

THE RESULT

“Our socks are always appreciated by attendees, and will often start some valuable conversations for our business development or hiring efforts... The socks are often a conversation starter and anyone wearing Unchained socks will typically be a big advocate of ours!"

THE CHALLENGE

Acuity, a full-service financial firm providing accounting, CFO, and tax services, needed branded swag for their quarterly team meeting and team building event. They knew that keeping their small team happy and engaged was crucial in their competitive field.

THE SOLUTION

After a client recommendation, Acuity partnered with Sock Club for custom-designed socks that would serve as memorable team gifts. Our low 30-pair MOQ was a perfect solution for their small team and is something they still use, even after the event!

THE RESULT

"These products were fun and unique, and everyone that we worked with were so flexible and helpful. They custom designed the socks for us, with a few redesigns and tweaks throughout the process gladly welcomed." - Office Manager, Kelli Spanjers

THE CHALLENGE

Jirav, a cloud-based financial planning and analytics platform, needed versatile company swag that could work for trade show giveaways, employee gifts, and brand marketing without the headache of size variations and gender restrictions.

THE SOLUTION

Custom socks featuring their signature Jirav (Giraffe) brand, creating a memorable representation of their brand vision that works for all occasions and recipients. One product with multiple uses was exactly what they needed.

THE RESULT

Jirav solved their company swag challenges with one adaptable product that works across all their marketing needs.

The sock advantage.

Why financial firms choose socks.

of people remember the brand name on promotional products they receive vs. only 53% for print/TV ads, 27% for online ads

of employees say company swag boosts their sense of pride and belonging

of people researched a company after receiving a promotional product. Drives engagement beyond the initial gift

of consumers are more likely to do business with a brand after receiving

Socks vs. other promotional products: a clear winner for fully custom merch.

EASY SIZING FULLY CUSTOM

With socks, sizing is easy (one size fits most), whereas t-shirts require 7 sizes per order to fit everyone.

Socks can be designed all over, while hats have a very small and limited design space.

Socks only cost, on average, $11 per pair. On the other hand, water bottles cost $20 per bottle on average.

Our minimum order quantity is just 30 pairs, whereas the minimum order quantity for pens is 500.

Socks are worn over a span of about 15 months, while tote bags are only kept for about 11 months.

Why finance companies choose Sock Club.

PROVEN SOCIAL IMPACT

Through our Give Back Program, we've donated over 100,000 pairs to organizations supporting financial literacy and community development. You can get a matching donation for every pair.

INDUSTRY-LEADING QUALITY

From Southern-grown cotton to North Carolina manufacturing, we ensure every pair meets the professional standards your brand demands.

DEDICATED PARNERSHIP

Your account manager knows your brand, understands finance industry needs, and delivers personalized service— not automated responses.

BUILT FOR SPEED

Free virtual designs in 1-2 business days, 3-day turn after approval. Because we know your conference deadlines don't wait.

Feel the quality for yourself. Send us a mailing address and we'll send you 2 pairs of custom socks that we have made for clients like you.

to you: FREE

When we get your branding, you'll work with a dedicated sock expert and sock designer to bring your brand to life. Give us detailed direction or tell us to surprise you - we can do both!

you: FREE

Once you have your perfect design (changes and updates are always free), simply check out and get your custom socks in no time. Then, all you have to do is wait for the praise to roll in from your team and clients.

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