SupermarketNews Magazine | May 2019

$

10.95

May 2019 • Vol. 12 No. 5

confectioneryfeature

(see page 20)

SPECIALTY

s m a e r C

NEW

PACKAGING RECYCLABLE, RESEALABLE & SELF STAnding

k o o l w No as good ! e t s a t y as the

editorialcomment A SWEET ESCAPE Sarah Mitchell Editorial Director

sarah@reviewmags.com

The search is on for the best artisanal producers in New Zealand. Whether your business or brand is small or large, local or nationwide, it doesn't matter, we want to hear from you. It's free to enter!

Entries close July 20 so get cracking!

Email sarah@reviewmags.com for your entry pack.

diarynotes

Despite everyone wanting to cut out sugar or reduce sugar as part of their New Year’s diet resolutions, it isn’t long before Easter hits and everyone is back on the sugar bandwagon. Chocolate and confectionery category sales are set to rise over three percent by 2022. For the non-chocolate category, a focus on fun, flavourful products will catch the consumer dollar and eye. But with the sugar police on patrol will the wellness trend impact on the category growth?

To combat a consumer demand for ‘better for you’ products, a shift will be seen towards more natural and organic ingredients working to eliminate GMOs, artificial additives and high fructose corn syrup. Adding in nuts, seeds and fruits will create a more nutritious offering that appeals to the health-conscious consumer.

According to a recent report from IRI, the snack evolution is set to continue for a while with millennials, in particular, creating, and keeping strong snacking habits. Snacking has become an occasion for consumers, rather than just an option. When it comes to holistic wellness, food and

beverage are the third most important to consumers, behind personal care and healthcare. Snacks that cater to the ‘wellness’ trend have seen huge growth and include kosher, gluten-free and no preservative offerings. The diversity of the snack category has led consumers to snack on average 2.7 times per day, with 47 percent snacking three times a day. Although there is no one-size-fitsall solution, snacks that have reduced sugar and salt are preferred. Future snack trends according to IRI include consumers ordering snacks on demand from smart devices, smart kitchens that replenish chilled and frozen snacks automatically, and hemp snacks.

Alongside these trends, a rise in bitter flavours and artisanal products will continue to grow throughout 2019.

For both snacks and confectionery categories, it isn’t just what is on the inside anymore. Consumers are looking to brands that are doing their bit for the environment and the community with solutions from reducing waste and plastic to upcycling ingredients and water reduction.

May 7 – 10: Hoffex Hong Kong 2019

August 15 – 19: Hong Kong Food Expo

May 14 – 16: Sial China 2019

October 05 – 09: Anuga 2019

May 15: KAM Networking, ASB

October 29 – 31: Gulfood Manufacturing 2019

ATTENTION GROCERY SUPPLIERS The Food and Grocery Council is an industry association for grocery suppliers providing members networking, events, industry information and strong advocacy.

Contact us for information on the benefits of membership: katherine.rich@fgc.org.nz • Networking • Industry Updates • Conference and Events • Education and Training • Advocacy and Law Reform

www.fgc.org.nz

May 28 – 30: Food & Grocery Australia Conference

departments

05 International Aisle 14 Store of the Month 18 Global What's New 20 Confectionery Feature 29 Go Green

8

14

24

30

SupermarketNews is published under license. Please direct all enquiries and correspondence to SupermarketNews. The opinions and material published in this edition of SupermarketNews are not necessarily those of the publishers unless specifically stated. All material in this publication is copyright and may only be reproduced with the consent of the publisher.

Copyright 2019

CHAIRMAN Peter Mitchell, peter@reviewmags.com

EDITOR Caitlan Mitchell, caitlan@reviewmags.com

SENIOR DESIGNER Raymund Sarmiento, raymund@reviewmags.comå

PUBLISHER Tania Walters, tania@reviewmags.com

EDITORIAL STAFF Georgina McKimm, georgina@reviewmags.com Alan Higgs, alan@reviewmags.com

GRAPHIC DESIGNER Ciaran Carroll, kez@reviewmags.com

ADVERTISING SALES Felicity-Anne Flack, felicity@reviewmags.com

ISSN No.

GENERAL MANAGER Kieran Mitchell, kieran@reviewmags.com EDITORIAL DIRECTOR Sarah Mitchell, sarah@reviewmags.com

2

I

supermarketnews.co.nz

100%

OWNED

1173-3365

Suite 9, Level 3, 20 Augustus Tce, Parnell, Auckland PO Box 37140 Parnell, Auckland Tel (09) 3040142 Fax (09) 3772794

The NEW ZEALAND BEVERAGE COUNCIL is an industry association whose members cover all aspects of the non-alcoholic beverage market both in New Zealand and the export markets.

The Council members are spread throughout New Zealand and come together annually for an industry conference that covers industry issues and is addressed by international speakers. The organisation monitors product quality and sets standards for the industry and runs national competitions and awards.

THE NEW ZEALAND BEVERAGE COUNCIL (NZBC) P.O. Box 47, AUCKLAND 1140, New Zealand.

Email: info@nzbc.nz Phone: +64 9 309 6100 DDI: +64 9 302 9932

SPEIGHTS PARTNERS WITH MILLION METRES

Speights has partnered with sustainable initiative, Million Metres to help clean up Otago’s waterways. The partnership will see Speights donate $120,000 over the next three years to help support planting efforts from the Upper Clutha Catchment to Dunedin.

Geoffrey Kidd, Speight’s brand manager, said that it was important to the company to give back to its local community. “It’s always been important to us that we give back to the land we call home, and the

news NEW CHAIR FOR FGC Heinz Wattie’s managing director Mike Pretty is the new Chair of the NZ Food and Grocery Council. Pretty will replace Tim Deane, former managing director of Goodman Fielder NZ, who has moved to a position outside the industry, as executive general manager of business banking at ASB. Pretty has been on the FGC board since mid-2017. He said he was honoured to be asked to chair the industry organisation that represents the manufacturers and suppliers behind New Zealand’s biggest food, beverage, and grocery brands. “I’m looking forward to working with the Board and all members to help build on the work of Tim Deane

to ensure the role the sector plays in the economy remains strong and vital.” Chief executive Katherine Rich added that Pretty would bring a new angle to the Chair from his positions of not just running an iconic New Zealand company but also in his experience with the global part of the business. “Mike is very passionate about groceries and horticulture, both in Hawke’s Bay and Canterbury and is an active advocate for local growers, and his appointment continues the proud FGC tradition of being chaired by leaders of prominent companies.

He’s been an integral part of FGC to this point, and I’m delighted he has agreed to continue that.” n

resources we rely on.

Through our Speight’s Fund, we have been supporting smaller initiatives across the region for ten years, but this partnership allows us to focus our efforts to grow the fund’s impact and give the whole nation the chance to get behind us in the process.” An initiative of the Sustainable Business Network (SBN), Million Metres is an online fundraising platform focused on restoring the banks of New Zealand waterways. n

Ideas Served Hot

203521 Onfire Vitafresh Supermarket News HP Ad.indd 1

I 3

24/04/19 4:44 PM

May 2019

news

TOPPING THE CHAINS

NZ’S MOST TRUSTED BRAND Whittaker’s has been named as the Reader’s Digest Most Trusted Brand for the eighth year in a row. Not only has the company won Most Trusted Brand of All Brands surveyed for numerous years, it has also been confectionery category winner every year since 2011 as well as the winner of the NZ Iconic Brand accolade since 2013. “Whittaker’s consecutive winning result as Most Trusted Brand of All Brands surveyed sets a new benchmark. Eight consecutive years is an amazing result and unprecedented across Australasia,” said editor-and-chief Louise Waterson. “Only the very best of brands can manage this. It speaks highly of how genuine, authentic, reliable and consistent they are.” Other successful examples include Dettol, Healtheries and AA Insurance that are nine-time winners in their respective categories; Resene is an eight-time winner.

Similarly, Harcourts has been a winner for all seven years its category has been included in the survey, and Ryman Health Care has scored top place five years out of six in its sector. St John New Zealand, GJ Gardner, Yates, Schwarzkopf, Panadol, Sleepyhead, AMI, Cavalier Bremworth and Lockwood are examples of other repeated winners. n

Pak’nSave has been named as the second most reputable brand in New Zealand in the recent Colmar Brunton Corporate Reputation Index. New World is also in the top ten, making ninth place for the second year in a row. “The fact New Zealanders have nominated Pak’nSave as the second most reputable brand in New Zealand in the Colmar Brunton Corporate Reputation Index means we’re honouring our commitment to them and they’re rewarding us with their custom.

We’re humbled,” said Dominic Quin, GM Marketing and customer experience, Foodstuffs NZ.

“Every day we set out to deliver New Zealand’s lowest prices for our Pak’nSave customers, and that means a lot.” New World is also in the top ten; in ninth place for the second year in a row – consistently polling as a leading brand with trusted service and a visible pledge to make the world a better place. “Whether reducing plastic, helping New Zealand producers get a foot in the door, or supporting local food banks to the tune of 5.6 million meals a year, New World along with Pak’nSave is 100 percent committed to supporting our communities.

As part of the Foodstuffs whanau we’re 100 percent New Zealand owned and operated, and with our sister brands employ more than 30,000 team members and serve millions of customers each month,” added Quin.

The Colmar Brunton Corporate Reputation Index measures excellence on four key platforms: leadership/ success, responsibility, trust and fairness. Pak’nSave indexes at a globally significant level on fairness (Index of 123), and that’s something that’s key to their customer promise. “Good food is not a privilege in our books.” Pak’nSave has been making groceries super affordable since the 80s, and we’re not afraid to claim that.” n

ADULTERATED MANUKA HONEY

New Zealand company, Evergreen Life Limited has pleaded guilty to altering its manuka honey products. The company’s manager, Jason Lee pleaded guilty to seven charges of selling adulterated honey. The charges were brought forward under the Animal Products Act by New Zealand’s Ministry of Primary Industries. Lee is potentially facing a maximum penalty of up to five years imprisonment while the company could be forced to pay more than $1 million. The sentencing is set to take place later this month. n

THOUSANDS OF BUYERS IN AN INDUSTRY WORTH BILLIONS OF DOLLARS ANNUALLY. THE FOOD & BEVERAGE MANUFACTURING BUYER'S GUIDE

has been created specifically for buyers of your products or services. The Guide, circulated in print form to our extensive database of food and beverage manufacturers and suppliers including our extensive list of emerging producers. Available also as an online digital flip turn on the website of SupermarketNews magazine. It will be advertised throughout the year, promoted to manufacturing buyers and showcased to industry professionals involved in food and beverage manufacturing in New Zealand.

BOOK YOUR SPOT NOW!

For more information email felicity@reviewmags.com or phone 09 304 0142 extension 704

4

I

supermarketnews.co.nz

100%

OWNED

internationalaisle WOOLWORTHS’ WORLD FIRST

Woolworths has become the first retailer in Australia and the first supermarket globally to issue Green Bonds certified by the Climate Bonds Initiative (CBI).

The bonds will financially support projects, assets or expenditure that result in positive environmental outcomes aligned with the bonds. The green bonds will support initiatives such as the installation of solar panels on store rooftops and the development of low carbon supermarkets. “At Woolworths, we are continuing to work hard to minimise our long-term impact on the environment, and as Australia’s largest retailer we understand we have a responsibility to lead in this space,” said Woolworths Group chief financial officer David Marr. “We know the investment community is also looking to support companies committed

ON-SITE PRODUCE

to sustainability-driven projects that minimise environmental impact. The issuing of Green Bonds is another step in meeting our environmental commitment while allowing our investors to support projects that are important to them.” CBI is a not-forprofit organisation used by issuers, governments, investors and financial markets. Its Climate Bonds Standards provide clear scientific criteria for the selection and monitoring of environmental projects. n

TRANSPARENT POTATOES

The transparency of a business’s operations has become increasingly important to customers, and Nestlé has responded to the call with a new endeavour. The multinational food and drink company has partnered with retailer Carrefour, as well as IBM

Food Trust to provide consumers with unique tracing abilities. The group has launched a pilot scheme which will allow customers to trace the origin of Mousline mashed potatoes products, ensuring transparency of operations.

The programme uses blockchain technology, allowing customers to use a QR code on the product’s packaging to reveal information about the item.

Available data will include production and supply chain information, varieties of potatoes used, dates and locations of manufacturing, quality control and storage locations.

“We are using this technology to bring more transparency to our products by providing accurate, trusted and impartial information. That will benefit the whole value chain, including retailers and consumers,” said Vineet Khanna, global head supply chain operator at Nestlé. n

A Swedish supermarket has taken locally grown products to another level by launching a line of produce which is grown on site. ICA Maxi Högskolan, located in Halmstad, is now selling food harvested from their own farming system. This has been made possible through the chain’s partnership with Freight Farms, a manufacturer of container farming technology. The effort was made in an attempt to reduce the travel time of foods moving from farm to store and thus reducing waste for the company. Rikard Hillarp, the owner of ICA Maxi Högskolan, released a statement praising the new technology for the changes it can bring about for his business. “Freight Farms’ technology is especially

helpful in Sweden, where our short growing seasons can limit crop availability throughout the year and increase our reliance on imported produce,” he explained. “We’re now able to shorten the distance food travels to get to our customers from 2,000 kilometres to just 30 metres.”

Hillarp’s store is the first ICA Maxi Högskolan outlet to implement an onsite farm, bringing consumers nutrient dense and fresh produce. n

WAITROSE PULLS DUCKINGS

UK supermarket Waitrose has pulled a selection of Easter ducklings from shelves following complaints that

they were racist. The Trio of Easter Ducklings’ pack showcased a milk, white and dark chocolate duckling labelled ‘Crispy’, ‘Fluffy’ and ‘Ugly’. The latter caused outrage among customers which resulted in the Easter ducklings being temporarily pulled from shelves.

The packaging has since been redesigned with the labels removed. n

FRENCH BRANDS BACK NOTRE-DAME Following the fiery destruction of one of Paris’s most recognisable landmarks, the Notre-Dame Cathedral, support has been flooding in from around the world. One of the most significant shows of support has come from the LVMH Group, who has pledged USD 226 million towards the 850-year-old cathedral’s reconstruction.

The company is best known for its wine and spirit brands including Krug, Veuve Clicquot and Hennessy.

“The Arnault family and the LVMH Group, in solidarity with this national tragedy, are committed to assisting with the reconstruction of this extraordinary cathedral, a symbol of France, its heritage and its unity,” said a representative from the group.

“The LVMH Group puts at the disposal of the State and the relevant authorities all its teams – including creative, architectural and financial specialists – to help with the long work

of reconstruction and fundraising, which is already in progress.” The blaze which destroyed much of the French landmark took over fifteen hours to extinguish fully. n

May 2019

I 5

techbytes CUTTING SPILLS AND THEFT SNAPCHILL TECHNOLOGY

Elemental Beverage Company has developed patentpending Snapchill technology that allows hot coffee to be chilled in just three minutes. Traditionally cold brew coffee takes several hours to chill as it is brewed at a lower temperature to create a sweeter and less acidic taste.

“Snapchilling preserves all the flavours of a hot coffee, unlike other methods for making cold coffee.

From the moment coffee is brewed, it’s starting to chemically break down. By Snapchilling the coffee, we can experience flavours at a more drinkable temperature, without them dissipating into the air.

The ability of our Snapchill Technology to ‘dial in’ on the precise, ideal temperature for any variety of coffee, allows even the most complex of single origin coffees to shine brighter than before,” said Ryan McDonnell of Elemental Beverage Company.

The popularity of cold brew coffee has surged in recent years with Mintel reporting a 580 percent increase in the cold brew coffee market from 2011 to 2016. During 2017, 56 percent of RTD coffee launches in the US were cold brew products. Elemental Beverage Company has also released a range of singleorigin coffee which is available in cans. n

Australia’s two leading supermarkets are trialling technology which aims to prevent shoplifting and incorrect scanning at selfservice checkouts. Woolworths’ new Gregory Hills store in Sydney has installed iPad touch screens with in-built cameras, watching the customers and making sure no theft takes place. Woolworths confirmed that the cameras are carefully placed so they cannot view the PIN pads on EFTPOS machines.

The store also has a robot inspecting the aisles, monitoring for hazards. When a spillage or other issue is detected, staff members are alerted and can fix the issue.

Competitor Coles has also introduced antitheft measures at the self-service checkout.

Cameras display live footage on monitors of shoppers scanning items above each checkout in 12 Coles stores throughout Melbourne. n

3625 Brother-PR_SupermarketNews_HalfPage_210x155mm_PRINT.pdf

1

17/04/19

DUTCH DELIVERY BOT Dutch supermarket chain Albert Heijn is deploying a delivery robot to work for tech and R&D ecosystem High Tech Campus Eindhoven.

Everybody at the campus can order through the supermarket’s app, and Albert Heijn workers will fill the robot with the food before driving the customer’s location. The vehicle is called Aitonomi and was created with transport Automation company Teleretail. Aitonomi is equipped with sensors and a virtual map to find its way around the campus without colliding into objects and damaging its parcel.

Delivery robots are prohibited from public streets in the Netherlands, hence why Albert Heijn chose the private campus to introduce the robot. n

9:54 AM

We know how to turn heads and steal hearts

Great design gets noticed, makes a connection and increases sales. If that’s what you’d like, contact Jenny McMillan 021 193 2141 or 09 970 9892 jenny@brotherdesign.co.nz www.brotherdesign.co.nz

6

I

supermarketnews.co.nz

100%

OWNED

behindthebusiness STAYING AHEAD OF THE PACK Brother Design has been creating awardwinning packaging for years. The company works with clients from both big and small companies across the FMCG industry. Recently Brother Design has been working with established brand, Tatua Co-op Dairy Company, to redesign its packaging.

INTEGRATION

JENNY MCMILLAN

Jenny McMillan, business development director at Brother Design, names this recent project as one for her all-time favourites. “We’ve been spoiled for choice this year, but one of my favourites is the work we’ve just completed for Tatua Co-op Dairy Company. Our designs have massively boosted the taste appeal of their speciality creams.”

McMillan also references the work she has done with Living Green and Trade Aid as being among her favourites.

“The Living Green packaging was a

HQ MANAGEMENT

real end-to-end endeavour, involving things like custom bottle shapes together with closures and scoops made from bamboo. And the new packaging we’ve been rolling out for Trade Aid chocolate involved an exciting collaboration with UK pattern designer Sarah Bagshaw, giving the packs a wonderfully contemporary ethnic vibe.”

The packaging industry is big business in the FMCG sector as the right packaging makes a product stand out on the shelf. “It’s make-or-break because a potential customer’s interaction with the packaging happens right at the moment of purchase. Good packaging can not only seal the deal; it can win sales from expensively marketed competition.”

In a flooded market it can sometimes be hard to pick the right trends, but McMillan does see some clear directions for 2019 and beyond. “An emphasis on

sustainability and the focus on plastics are hard-wired trends for the immediate future. Other trends include increasing foodie influence on things like pack photography and the prominence of product claims. We’re also seeing more connection between packaging and a brand’s online presence.

Plus, online purchasing is affecting how packs are designed, including how they physically contribute to the brand experience.” In addition to design, the company also offers brand and identity development, strategy, communications and digital. “Working with clients ranging from entrepreneurial start-ups to some of the biggest, most-established brand names means we have to tailor what we offer to the task.”

For more information visit www. brotherdesign.co.nz. n

MOBILE APP

May 2019

I 7

TOM SZAKY CEO, TerraCycle

TerraCycle is an environmental company that specialises in recycling ‘hard-torecycle’ waste that is not typically accepted in kerbside recycling.

The company collects complex waste streams such as coffee capsules, cigarette butts and oral care products and melts them down into plastic pellets to be used in the manufacture of new products as an alternative to virgin plastic.

8

I

supermarketnews.co.nz

100%

TerraCycle was founded by Tom Szaky, a Princeton University drop-out, who has made it his mission to eliminate the idea of waste by proving that everything can be recycled. He recently launched a game-changing new shopping platform at the World Economic Forum in January that promises to bring back the milkman model of consumerism where goods are purchased online, delivered straight to your door in ultra-durable, reusable packaging, then collected from your home to be refilled again.

“This initiative will close the loop on packaged goods and propel us into the circular economy. We’re hoping to bring Loop to Australia in 202021 and New Zealand in the years to follow,” said Szaky.

TerraCycle works closely with brands such as Colgate, GLAD, Dolce Gusto, Fonterra, and The Collective, to improve and create recycling strategies. “In New Zealand, we’ve partnered with Colgate who fund the Oral Care Recycling Programme through which Kiwis are able to collect and ship their used toothbrushes, toothpaste tubes and floss containers to us for free. We’ll then recycle the waste and turn it into new products such as garden beds, park benches and playgrounds. We also have recycling programmes in New Zealand for various brands of coffee capsules, food storage waste, yoghurt pouches, and collagen products.”

“Many household items are not accepted in kerbside recycling schemes simply for one reason: the value of the recycled material is worth less than the cost of recycling it. The only reason we’re able to fulfil this economic gap is due to our brand partnerships sponsoring the recycling programmes, thereby allowing everyday New Zealanders to recycle their waste for free. Once received at our warehouse, the waste gets sorted, OWNED

washed, shredded and then melted down into plastic pellets to be used in the manufacture of new products.”

According to Greenpeace, FMCG companies are the driving force behind the plastic pollution crisis.

When asked, consumers often cite recyclability as one of their main concerns. This is because recycling is a tangible aspect of sustainability; consumers can see it and are part of the process. Szaky’s advice for FMCG companies is to think about the design of their products to ensure they can be recycled in kerbside recycling. “Try to avoid single-use plastic packaging as much as possible and, if it can’t be avoided, then look for solutions with companies like TerraCycle to make sure your products don’t end up in landfill.”

The recycling industry has faced many challenges in the last few years with the China ban and soft plastics recycling scheme suspension. “There’s currently a dichotomy because the general public is now much more aware of global environmental issues and waste issues, but at the same, we rely on export markets to other countries to deal with the waste.

We’re seeing these markets collapse, with the very recent news of India banning plastic waste imports as well as Malaysia and Thailand reviewing their policies.” Fortunately, TerraCycle operates outside of this sphere by getting funding from brands so that they don’t have to rely on the value of waste. In fact, TerraCycle has since expanded to 21 countries worldwide, diverted more than four billion pieces of waste from landfill and helped generate US$21 million for schools and non-profit organisations.

New Zealand produces over 15 million tonnes of waste a year with just 28 percent of that ultimately getting recycled. According to reports New Zealand currently sits behind many Western countries when it

comes to our waste management. “It’s estimated that if New Zealand were to expand the waste levy by 2025, we could have diverted three million tonnes of waste from landfill per annum and increase our recycling rate to 60 percent.”

The ultimate goal is to create a functioning circular economy; however, this is easier said than done. “creating a circular economy requires brands, consumers and government working together but everyone likes to think of the problem as someone else’s.” One of the biggest challenges for consumers is the reliance on convenience packaging that is typically single-use and hard-to-recycle. “A circular economy would mean opting for closed loop solutions that give consumers the ultimate zero waste experience. This is what we took into account when we designed Loop.”

“Acknowledging that you have a responsibility for the waste you’ve created should be the first step we all take towards creating a more sustainable future.”

For anyone wanting to know more information about TerraCycle and to sign up to any of its free recycling programmes, head to www.terracycle. co.nz. n

JEAN BAILLIARD, GENERAL MANAGER OF TERRACYCLE AUSTRALIA & NEW ZEALAND

STEAMING TRENDS

Hot beverages are a substantial category in the drinks market, as well as one of the most competitive. Soups, teas, coffees and novelty drinks all hold their place in consumers trolleys and have undergone significant changes in their collective and individual markets.

Brands have been adapting their products to meet a more focused and knowledgable audience who is confident in their purchasing decisions with each product market facing its own unique set of challenges.

Understanding any market is the key to a business’s success and to understand the hot beverage market, it is essential to become familiar with current trends.

Novel-tea Teas have an extraordinary variety of flavours and variants both in terms of brands and products. Flavours stretch far beyond the classic English Breakfast and Green tea mixes, with labels instead choosing to embrace more exotic and innovative tastes. “The vast majority of adults drink tea, and many are daily tea drinkers. The complex array of tea formats, varieties, and flavours offers options that appeal to a broad spectrum of consumers,” said Mimi Bonnett, director of food and drink at Mintel. Flavours which embody unique cultures or have some international significance have become particularly popular. Spicy flavours such as ginger, cayenne and chilli infusions had an annual growth of approximately 20 percent between 2013 and 2017, according to Beverage Daily, and enthusiasm for the trend is only set to rise.

Embracing Health One of the most significant trends in the food and beverage industry has been an embracing of health foods and functional products. This rise in health foods has impacted positively on the market, with digestive wellness and heart health being wellpublicised benefits the products.

Innovations in the market have been coming forth as a further embrace of the wellness trend.

The plant-based movement has had a substantial influence over this area. Research from Datassential claims that 83 percent of people are interested in using plant-based alternatives to milk and cream in their daily drinks.

These innovations are also expected to stretch beyond ingredient research and into a molecular level, with the significance of micronutrients for user’s health being heavily researched. “Traditional tea brands have eyed up the wellness market, embracing herbal ingredients while also exploring the ‘vegan milk’ opportunity and investing in cold tea infusions as an alternative to sugary soft drinks,” said global food and drink analyst, Julia Beuech.

SERIOUS RESPONSIBILITY Today’s consumers have grown up in cafes, with mobile phones and social media, during a time of global awareness and concern for the health of the planet. As a result, the industry has had to evolve to meet their expectations of increased quality, variety, convenience, transparency and social and eco-responsibility. According to a recent Colmar Brunton Better Futures 2019 report, four in ten New Zealanders rate themselves as being ‘highly committed’ to a sustainable lifestyle. Cooks Global Foods fresh coffee brand Grounded Responsible Coffee is 100 percent organic, Fairtrade and climate neutral, and has recently launched its Buy One, Plant One initiative where a tree is planted for every pack purchased. As a TerraCycle partner, Grounded Responsible Coffee’s packaging

can also be given a second life.

It is returned free of charge and recycled into items like playground equipment, buckets or park benches. Their new freeze-dried coffee brand Blended combines great flavour, homecompostable packaging and also has the Buy One, Plant One initiative. For consumers who don’t have a compost at home, the packaging can be sent back to Blended to be composted. Taking ethical responsibilities seriously, the company’s Scarborough Fair teas are also Fairtrade certified and organic where possible. “All of our products are crafted with the

SOUP OF THE SEASON According to a recent report published by The Better Futures, one in ten New Zealanders are now vegetarian or mostly meat-free. “Millennials are leading the plantbased movement,” said Mary Boulton, general manager of Pitango. “With growing concerns and consideration for animal welfare, personal health and the environment, this younger generation is significantly changing the projection of most industries, including the FMCG. And we want to cater to that change.” To meet this growing demand, Pitango has announced a product partnership with Sunfed to create a limitededition vegan soup. This partnership aims to make selecting plant-based meals easier and more convenient for New Zealanders. “Over the last decade, New

Zealand has seen a fivefold increase in the consumption of vegan meals.

We are now actively choosing to include vegan, plant-based meals into our weekly menu at least once a week.” Sunfed is the new kid on the supermarket shelf block, having grown rapidly in popularity right from market launch due to their debut product Sunfed Chicken Free Chicken. “Sunfed is all about empowering consumers by expanding their choice,” said Shama Sukul Lee, CEO and founder, Sunfed.

“As awareness of the impact of animal

hotbeverage Insta-Worthy Social media has become a popular tool for brands to showcase their latest products, with labels relying on both their promotion as well as endorsements from the consumers.

Having a product with an Instaworthy appeal can be highly beneficial regarding a brand’s market growth and penetration. Bold colours and unique molecular textures are able to captivate consumers, with ingredients such as matcha, beets and blue algae providing attractive appearances without compromising on flavour. Theatrical experiences and complex brewing processes are no longer seen as a burden for time-poor consumers.

Sugar Substitutes A general move towards healthier eating habits has introduced a movement towards a low sugar diet. As such, alternatives to sugary drinks have been increasing, and cold brew alternatives becoming popular. Floral tones, citrus flavours and high levels of antioxidants are among the most common features of cold brews, targeting consumer’s call for low calorie and high flavour products. While cold brew coffee has seen massive growth and is expected to increase at a CAGR of roughly 24.6 percent over the next five years.

Lavender has been one of the most popular new flavours in cold brew ranges, with a 31 percent increase between 2013 and 2017 in product launches with lavender tastes, according to Innova Market Insights.

This rise in cold brew options has seen both existing brands develop a new range of products to penetrate the market as well as a surge in more niche labels whose focus is solely upon this RTD style trend. n

values of today’s consumer top of mind from highquality modern flavour profiles to Insta-worthy packaging to multiple layers of sustainability,” added Kim Patterson of Cooks Global Foods.

For more information contact tim.holt@cooksglobalfoods.com. n

protein grows, consumers are looking for alternative protein options, and existing meat alternatives on the market are not comparable in taste, texture and nutrition.

With Sunfed, I wanted to offer consumers a real choice where they could buy an alternative protein which had both the delicious meaty feel and good healthy nutrition.” The Pitango ‘Soup of the Season’ Sunfed Chicken Free Chicken Thai Style Soup is completely clean. It is soy free, gluten free, preservative free, GMO-free and 100 percent vegan. It is high in protein and available in a 380g pouch ready to ‘heat and eat’. For more information contact info@pitango.co.nz or phone 09 260 4110. n

May 2019

I 9

10

I

supermarketnews.co.nz

100%

OWNED

May 2019

I 11

hotbeverage 180-YEAR HERITAGE In 1837, two brothers decided to stir up the tea industry by horse. Each morning Joseph Tetley led his packhorse with the brother’s finest teas and guided it through Yorkshire until sunset. He did this for 19 years. Then finally in 1856, the Tetley brothers set up shop in London to start selling their teas to London locals. For more than 180 years Tetley tea buyers and blenders have been crossing the globe to source the freshest, tastiest ingredients to blend their teas.

“Tetley’s experienced buyers work closely with thousands of tea gardens in over 20 different countries to select the very best tea leaves out there,” said Shaun Delahunty of Real Foods. However, Tetley’s top-notch

tea blends aren’t the only thing that sets it apart from its competitors. The company also have a focus on sustainability and ethics. The business is one of the founding members of the Ethical Tea Partnership and is committed to improving the conditions of its tea farmers growing tea around the world. “The ETP works with a vision to create a socially just, environmentally sustainable

HOLDING ITS OWN

Tea has changed a lot over the years, most notably with the herbal, spice and fruit ‘infusions’ segment where lots of brands have started popping up and vying for attention.

According to Dilmah, despite the changes traditional black tea is still the largest part of the tea category and more than holds its own. Earlier this year Dilmah announced it had completed carbon neutral status for its products. “The inauguration of two mini-hydropower

and thriving tea industry. Tetley believes in farming practices that minimise the impacts on the environment and act towards safeguarding it. Working closely with organisations like the Rainforest Alliance is an integral part of this process.”

For more information contact Real Foods at shaund@realfoods.co.nz or visit www.realfoods.co.nz. n

stations at Dilmah’s tea estate in Queensberry and Craighead will commemorate the company’s voyage into becoming a completely carbon-neutral product,” said Jon Houldsworth, brand communications manager, Dilmah NZ. The two stations have the capacity to generate 1.5 million units of electricity each year and help lead Dilmah towards its goal of becoming carbon-neutral. “The great news is we are not stopping there as we now move towards being carbon negative.” For more information contact Jon Houldsworth jon@dilmah.co.nz. n

BUY ONE, PLANT ONE TO MAKE A DIFFERENCE Four out of ten consumers rate themselves ‘highly committed’ to a sustainable lifestyle* - with our range of delicious sustainable coffees and teas, they can literally sip their way to a better world.

From our Buy One, Plant One commitment (planting a tree for every purchase), to home compostable packaging, to Fairtrade, Organic and Climate Neutral certifications and the TerraCycle return and recycle program, our products help your customers make a real difference.

For more info please call the Grounded & Co. team on 09 356 4625, or email letschat@groundedcoffee.co.nz

*Colmar Brunton Better Futures 2019 report

12

I

supermarketnews.co.nz

100%

OWNED

NZ Artisan Awards 2019 PROUDLY SPONSORED BY NEW WORLD It’s that time of year again as we start the search for the best artisanal producers in New Zealand. We believe that artisanal products are a methodology and not a size of business, so if you are a large or small manufacturer, produce your product in a small kitchen or a large industrial unit, its time to look at entering the

inspire+ new zealand artisan awards

FREE TO ENTER

ENTRIES CLOSE - 20TH JULY Email sarah@reviewmags for your entry pack

WWW.SUPERMARKETNEWS.CO.NZ

WWW. RESTAURANTANDCAFE.CO.NZ May 2019

I 13

storeofthemonth COUNTDOWN QUEENSTOWN

JASON MCQUOID, Queenstown Countdown Store Manager

Jason McQuoid is the store manager of Countdown Queenstown and has been a part of the Woolworths company since the beginning of his career. He first started with Woolworths as a teenager, working an afterschool job for some extra pocket money. It did not take long for him to realise that the retail environment was one he really connected with.

“I

very quickly fell in love with the retail environment particularly the fast pace nature of FMCG,” shared McQuoid. He invested his time in the internal development and leadership programs available at Woolworths and began his extensive retail career with the company.

McQuoid has been the store manager of Countdown Queenstown for a year and a half and expressed his pride in the unique services the store has on offer. The store has embraced the community around them in a selection of ways.

“We are fortunate to have a region full of many growers and producers and have plenty on offer in store including a large range of Central Otago wines as well as breweries such as Queenstown breweries. Zamora sausages in our meat department are delicious as are our Central Otago summer fruit which is grown in our backyard.” Support for the community is given by both this embracing of locally grown produce as well as the way the store gives back. “We support many local schools, charity groups and individuals,” said McQuoid. “We also have a very close relationship with Let’s Eat which we look forward to continuing.”

This partnership began last year, providing good ingredients for healthy community cooking. “Some of our team joined Let’s Eat at Christmas to help put together hundreds of hampers and then used one of our online delivery trucks to help them. The team were touched by the stories and gratefulness of the people receiving these hampers. It’s a great feeling knowing that we can make a real difference to so many individuals’ lives.”

The store also demonstrates their commitment to their community by adapting the store to fit the needs of their customers. “Our in-store layout is very customer friendly, and I think a real point of difference in the region. We have wide aisles with plenty of open space to navigate and a bright and inviting atmosphere which we are always improving on.” As the interests of their consumers change, so to does the way McQuoid’s store operates. One of the biggest changes he has seen is the consumer’s shift towards healthy and fresh foods.

“Health food is certainly a high growth category with more and more customers choosing to switch

14

I

supermarketnews.co.nz

100%

OWNED

out sugar, salt or gluten from their diets as well as swap out meat for plant-based proteins.” To adhere to this call, the store has developed its health food offering with new plant-based meat alternatives in store and a fast-growing product range in the health food category.

This health trend has gone hand-in-hand with consumer’s call for more sustainable packaging, and McQuoid’s team has met the challenge with enthusiasm. “We recycle about 70 percent of our waste in store, even with a challenging recycling network in Queenstown,” he added. “Additionally, the majority of our food waste is repurposed to farmers or local charities, and we work closely with Kiwi Harvest to redistribute our food waste.” He expressed his commitment to continuing to develop these sustainable practices.

The store is preparing to undergo a minor refurbishment which will include a large reduction of plastic wrapped products as well as innovative produce offerings with fogging technology. “I am

very excited for these changes as I believe that as market leaders in this we must continue to evolve and find new and innovative ways to allow customers to do the right thing.”

During his time in the industry, one of the most significant shifts McQuoid has witnessed is the rise in the importance of technology. This influence of technology varies from the convenience of self-serve checkouts to loyalty schemes and online shopping.

“We are using technology that is rapidly developing to continue to personalise the customers’ shopping experience while opening up more new and convenient ways to shop.” This Queenstown store has embraced the technology surge by implementing nine self-checkouts to match its nine operator checkouts.

However, they are looking to expand their online influence even further. “Online shopping is a fast-growing part of the FMCG business, and certainly here in Queenstown. It is in high demand, and future growth is about being more

Footprint 3,919 m2

112 staff

Selling Area 2,840 m

Opening Date: October 2015

Checkouts: 9 regular

STORE MANAGER:

2

9 self-checkouts

JASON McQUOID

and more convenient and giving customers a range of ways to shop when they want and in a way that suits their family.” McQuoid intends these changes to be substantial, but also discussed the importance of balance for the store. “One of the biggest challenges in the grocery industry today is adapting to the fast growth and demand in online shopping while still catering to the bricks and mortar customer that is after a great in-store experience.”

When McQuoid was asked about where he sees the most value in his store, his answer was very assured. “My team,” he said. “As most operators in the region will know we operate in a very challenging environment from having extremely low unemployment to a very changeable sales environment throughout the year as a global holiday destination. My team bring our great offering to life every day for our customers and tourists in the region, catering to the rapidly changing shopping patterns throughout the year.” n

May 2019

I 15

Tasty Tacos At Home

Happy Hands

Nivea has launched two new 3-in-1 creams to truly take care of your hands. The fast-absorbing hand cream range includes the new Nivea 3-in-1 Anti-Age Care which combines two powerful antioxidants – Q10 and Vitamin C – to protect hands from ageing and restore skin elasticity, while the 3-in-1 Repair Care Hand Cream with added vitamin C actively protects skin from dryness and damage.

Consumers can experience a taco truck in their kitchen, thanks to the team at The Lucky Taco. Everything needed to make Lucky Tacos at home, all conveniently prepared, portioned and packaged, with simple, easy to follow instructions. Delicious, healthy, and ready in just ten minutes. Recently awarded two medals at the 2019 Outstanding New Zealand Food Producers Awards, these Fiesta Meal Kits are a must try.

For more information visit www.theluckytaco.co.nz/order-a-fiesta-kit/

Easy Ironing Enjoy worry-free laundry from wash to wear with Cold Power Clean and Smooth. The new laundry detergent is enhanced with a special ingredient that works during the wash to help make ironing easier.

Brut Force Beer Good George Brewing has released a 5.8 percent Brut IPA. With a pale to light straw colour and intense citrus, mango and white grape aromas, this brew is champagne beer on a budget. The Extra Dry Brut IPA showcases a very dry, yet fresh taste on the palate with a clean finish.

Sensational Colour Schwarzkopf has released its colours of the season. The new season’s products are made up of two ready-to-wear high fashion colours and two Live Salon Permanent colours. The ready-to-wear range now includes a Venetian Sunset colour and a Coffee Brown shade. While the Live Salon Permanent range consists of two shades in Dark Ash and Petrol Black.

16

I

supermarketnews.co.nz

100%

OWNED

Non-Dairy Delights

Ben and Jerry’s has added two new additions to its Non-Dairy range.

Non-Dairy Chocolate Fudge Brownie is a 100 percent vegan-certified non-dairy version of a previous Ben & Jerry’s hit flavour. It took three years of tasting and tweaking to perfect Ben & Jerry’s non-dairy recipe. Ultimately, almond milk was selected, creating a smooth and creamy texture. All of Ben & Jerry’s dairy-free additions are made with non-GMO-sourced certified vegan ingredients, and Fairtrade certified sugar, cocoa, and vanilla. Not to mention that the dessert goes from their Vermont factory to the freezer in responsibly sourced packaging. The other new addition, Non-Dairy Cinnamon Buns is the company’s salute to the traditional baked good. The non-dairy ice cream is cinnamony, streusel-swirled and dough-loaded. This flavour is also made with non-GMO ingredients, packaged in responsibly sourced material, and features Fairtrade certified sugar.

Sweet And Salty

New Zealand master chocolatiers Donovans has announced two new additions to its core family range — Salted Caramel and Pretzel Clusters, and Peanut Butter Bites. Due to popular demand, the brand has also brought back a fan favourite – Dark Chocolate Apricot Nougat making its triumphant return to supermarket shelves as a permeant fixture. The new flavours are sure to tickle consumer taste buds with a combination of sweet and salty flavours. Salted Caramel and Pretzel Clusters mix crunchy chunks of pretzel and salted caramel pieces with Waikato made Donovans chocolate. While the Peanut Butter Bites combine pillows of peanut butter with creamy premium chocolate.

Curly Caramel Packaged in a sharing bag, Cadbury’s new Curlywurly Squirlies contain small pieces of chewy caramel coated in delicious Cadbury chocolate that’s perfect for sharing with family and friends.

Savoury Or Sweet After hours spent perfecting the balance between flavourful taste and health-factor, the Nut Brothers five-star health rated Salted Carmel Peanut Butter is here. Each jar is made using High Oleic Argentinean peanuts, married with the perfect balance of salted caramel crunch to produce a treat without the guilt.

Vegan-friendly and gluten-free, this peanut butter is an all-star. Nut Brothers butters are 100 percent roasted and milled right here in New Zealand.

Contact Jono at Nut Butters for more information at info@nutbrothers.co.nz or call 022 072 3739

Blonde Brilliance

Being blonde just got fun again. With salonquality and powerfully natural ingredients at affordable prices, introducing the new essano Blonde Tone-Correcting Purple Shampoo and Conditioner.The brands new Blonde Tone-Correcting Purple Shampoo and Conditioner is formulated to neutralise brassy tones and brighten blonde coloured hair. Using salon-grade, natural ingredients including violet leaf extract to smooth and soften, and organic macadamia oil to hydrate, they don't just tone, they care for healthy hair. Easily restore vibrancy to blonde, platinum or white hair with these sulphate-free formulas, gentle enough for coloured hair and proudly bottled in rPET, a 100 percent pre-used, recycled material that's still recyclable.

For more information contact senior brand manager, Rachelle Outtrim at rachelleo@mixlimited.com.

To The Last Drop Dressing Dessert Dessert is now easier than ever with this fresh range of dessert sauces proudly produced by Barker’s of Geraldine. For its 50th year, the company has combined its passion for fruit and love of indulgent tastes to bring customers an impressive range of seven flavours. From family favourites Choc Lovers and Butterscotch Caramel to the delicious Cacao nib Raspberry coulis and Passionfruit Lemon, there’s something for everyone.

An orange juicer in a supermarket could be the perfect opportunity to drive orange juice sales in-store. When providing customers with freshly squeezed orange juice, you want the juice pressed in shortest possible time.

The CITROCASA REVOLUTION sets new standards for juicing technology, with automatic press adjustment, which adapts to different orange’s peel thickness to maximise juice yield. This means every orange is juiced to the last drop, not wasting one drip. Netropolitan offers both renting or long-term financing solutions and can be contacted on 09 368 4416.

Automatic Mussel Cleaning

Automatic machines for washing and cleaning mussels. The machines remove algae and incrustations with great results, making for considerable labour-savings and a minimum waste of product. The discs and stainless-steel baskets are easy to remove for cleaning. Perfect for the seafood section at the supermarket as clean mussels are much more appealing to customers. Also available are Potato, Onion and Garlic peelers. For more information contact Netropolitan on 09 368 4416.

Cream Of The Crop The team at Angel Food has launched New Zealand’s first plant-based cream cheese. The vegan alternative is made using a combination of coconut oil, peas and maize. “Sales of vegan and dairy-free products are on the rise in New Zealand,” said Alice Shopland founder and CEO of Angel Food. “We’re seeing huge growth across all our products. It’s really come into the mainstream and food outlets like Countdown and New World supermarkets along with Dominos and Hell Pizza are now stocking our dairy-free alternatives.”

May 2019

I 17

WINTER IS HERE

In celebration of the final season of Game of Thrones, Oreo has released limited edition GOT cookies. The cookie will be the traditional Oreo flavour of a chocolate biscuit and crème filling, but instead of the normal Oreo stamp, these cookies will be embossed with the Game of Thrones House sigils. House Stark, House Targaryen, House Lannister and the Night King will all receive their own dedicated cookie. In addition to the launch, the brand has also recreated the opening sequence of the show using 2,750 Oreo cookies.

SIMPLY NUTS

In line with consumer demand for more natural Peanut Butter, Bega Cheese has launched a new 100 percent natural and 100 percent Australian peanut brand Simply Nuts.

Bega Simply Nuts Peanut Butter will have the same classic and smooth options, as well as a “rustic grind” and is the first of many products to be launched under the brand.

SUGAR-FREE CHOCOLATE

In Brazil, Nestlé has launched a sugar-free milk chocolate Easter Egg with 100 percent recyclable packaging. Nestlé said the sugar-free product is in response to consumer demand, offering a product that provides health, nutrition and well-being. Nestlé’s Brazilian portfolio currently encompasses 20 market categories, with its affiliated brands present in 99 percent of Brazilian households.

CLASSIC THROWBACK After changing up the brand in 2014, The Topps Company has heard the feedback from fans and is introducing a Throwback range. Previously, Bazooka had redesigned their packaging with bright pink and yellow stripes. While Bazooka still sells 500 million pieces of gum each year, customers kept asking for ‘the old Bazooka gum’, and so Bazooka is giving fans what they want, launching the Throwback pack to accompany the existing Bazooka gum range. Featuring the classic red, white and blue box, each pack will hold six pieces of gum, a ‘Bazooka fortune’ and digital code to unlock content on the brand’s website.

CREAMY INDULGENCE

CRISP FRUIT AND VEG

Kettle Chips has launched a new range of potato crisps, now with fruit and vegetable flavours. In the UK three new flavours are now available: apple slices with Norfolk pork sausage seasoning, beetroot slices with goats’ cheese and caramelised onion seasoning, and sweet potato slices with smoked chipotle and crème fraiche seasoning. Chef Phil Hovey created the new flavours, aiming to provide customers with “a complete meal in every bite”. The chips are made by slicing whole potatoes rather than reforming old potatoes, which creates an extra surface for seasoning leaving more room for the taste to make an impact.

18

I

supermarketnews.co.nz

100%

OWNED

Emmi has launched a range of new Moments high-cream content yoghurts in Switzerland.

The indulgent yoghurt range offers four flavours: chocolate, caramel, strawberry and lemon cheesecake. The fat content used in the milk in these yoghurts is 7.5 percent, much higher than other yoghurt brands where the milk’s fat content is between 2.5 percent to 3 percent. Each flavour has between 130 and 148 calories per 100g.

SOUR N’ SWEET

Last year Ferrera Candy Company upsized its offering with the Big Chewy NERDS. Now, the company is launching a sour version of the mix. Sour Big Chewy NERDS will have a chewy centre covered in a crunchy candy shell. The flavours include Brainiac Blue Raspberry, Streaming Strawberry Lemonade, Wiki Watermelon and Blood Orange Byte. The big-sized NERDS product won the National Candy Association’s ‘Most Innovative New Product’ award at the 2018 Sweets and Snacks Expo. The positive feedback led to further innovation from Ferrera, resulting in a product which will satisfy not only sweet tooth cravings but also sour ones.

AUTHENTICALLY PLANT-BASED

Nestlé is launching a new plant-based burger in Europe and has plans to launch a similar product in the US. Debuting in Austria under the Garden Gourmet Brand, the Incredible Burger is made from soy and wheat and is 100 percent plant-based. Extracts of beetroot, carrot and bell pepper give the burger patty the look of a real beef burger – both before, after and during cooking. The plant-based burgers are being released in the US in Q3 under the Sweet Earth brand, which will be customised for US consumers.

ALOHA DRINK

Aloha Inc. has introduced its first self-titled beverage range into the US market. The plant-based line of drinks will be available in three flavours: Vanilla, Chocolate Sea Salt and Coconut. The beverage is purchased as part of a four pack and contains 18 grams of plant protein and five grams of sugar. Aloha’s new range is also non-GMO, dairy, gluten and soy free, as well as vegan and organic.

SPARKLING SKIN

A new sparkling beverage that claims to improve the skin has been released in the Japanese market.

Chocola BB Sparkling claims to have added vitamins, iron and nutrients that will enhance skin health. The drink is a product of the Japanese pharmaceutical company, Eisai Co and has been approved by the country’s consumer affairs agency. The new addition to the range is a Kiwi and Lemon flavour.

POPCORN CHIP FUSION

NATURALLY SWEET

Pip & Nut has come out with a limited-edition Cherry Bakewell Almond Butter in UK stores. The spread was inspired by the traditional cherry tart. Almond butter chopped with almonds and real cherries are combined giving the butter a naturally sweet taste. It is designed to be eaten straight from the jar or swirled in with porridge. As with all Pip & Nut products, it is made with no refined sugars or palm oil.

Cobs Popcorn Pop’d Chips are now on the shelves at Woolworths Australia. The new snack is a combination in both the taste and texture of popcorn and chips.

Made from a blend of potato, rice and corn, the Pop’d Chips are cooked with high oleic sunflower oil and added seasonings. The range comes in three flavours: Sour Cream and Chives, Sweet Chilli and Sour Cream, and Salt of the Sea. Pop’d Chips have the same crunch and flavour burst of a regular chip, except they’re healthier.

May 2019

I 19

confectioneryfeature SWEET TOOTH

The confectionery market is continuing to grow at a CAGR of 6.4 percent. This growth is due to a change in consumer trends as consumers look for more ethical and alternative confectionery products. Limited edition offerings, premium demand, flavour innovation and an increase in New Zealand made products have all

contributed to New Zealand’s market growth. Chocolate has been a standout within the confectionery category, primarily due to the success of local producers, such as Whittaker’s, who continue to develop NZ inspired flavours with its Artisan range and launch exciting limited-edition flavours.

“Consumer interest in the provenance of ingredients is trending upwards, resulting in companies becoming more conscious when partnering with suppliers. In

matched with our quality chocolate,” said Holly Whittaker, marketing manager for Whittaker’s. In the past, the confectionery category was dominated

by major players, but recent years has seen a change in the confectionery aisle with retailers stocking more artisanal and local companies.

are a key driver for incremental sales.

The Mentos Candy portfolio has experienced impressive growth of nine percent which has been driven by the continuous rotation of limitededition rolls and strong performance of the core portfolio (IRI MarketEdge unit growth QTR to 24/03/19).

The Chupa Chups brand continues with its strong performance with the Chupa Chups single lollipop being the number one SKU in the Stick and Roll segment (IRI MarketEdge

unit share of total stick/roll MAT to 24/03/19).

Chupa Chups is also seeing doubledigit growth on its key lines with Chupa Chups Best Of 8u 96g bag growing at 18.2 percent and Chupa Chups Best Of 25u bag 300g growing at 32.7 percent. (IRI MarketEdge unit growth MAT to 24/03/19) Look out for more exciting innovations for both Mentos and Chupa Chups throughout 2019.

For more information contact your local DKSH representative. n

response to this, we developed our Artisan range, which focuses on creating original flavour combinations sourced from high-quality local artisan produce,

CONTINUOUS GROWTH

To drive early growth for the Mentos brand in 2019, Mentos has launched its newest innovation with the Mentos Soft Drink Mix Limited Edition Roll

– the drink you can chew.

Each roll contains three delicious flavours; Cola, Lemonade and Orange.

Mentos understands that new flavours

*IRI MarketEdge 24/03/19

COOL CONFECTIONERY

Queen Anne Marshmallow Fish Simply The Best!!!

For more information contact QUEEN ANNE INDULGENCE on 0800 783 362 or your local ACORN GROUP representative.

20

I

supermarketnews.co.nz

100%

OWNED

The cool kid in the confectionery aisle is Fini. Since launching in the New Zealand grocery market in September 2017, Fini is becoming the first choice for consumers who are both young and young at heart.

The brand has seen a growth of 114.5 percent (units percent growth vs YA, MAT 24/03/2019), surpassing the total family bags category growth of 5.3 percent.

Fini launched some exciting NPD earlier this year — Liquorice Blacks and Rainbow Chips. These two new SKUs have already seen some great results. The Liquorice offers a true liquorice taste with no artificial flavours or colours and is vegan-friendly and gluten-free.

The Rainbow Chips are a fresh apple tasting treat, which has performed well in overseas markets.

Perfect for the confectionery aisle and the free-from section, Fini offers a total of five SKUs which are gluten-free. Mini Treats, Beans, Liquorice Blacks, Jelly Berries and My Octopi are all gluten-free,

packed in a convenient resealable DOY bag and are quality made products manufactured in Spain.

“Consumers see the same offerings time after time. Fini poses the perfect opportunity to refresh your section and inject some exciting innovation into the category,” said Kristen Mead, client manager, Fini. With ongoing brand support and a growing consumer following, Fini is on track to drive growth in the confectionery aisle.

For more information contact your local DKSH representative or call 06 356 5323. n *TKA Aztec Scanned sales to 24/03/2019

TIC TAC® Gum is the #2 Player in the Australian Grocery + Convenience Gums category since launch.1 Driving 8.5% growth in the Gums Grocery & Convenience category.2 86% of consumers who tried TIC TAC GUM liked the taste & flavour3 ®

How many you chew is up to you!

Huge $1m Media Support in Year 1

Totally TIC TAC , Totally Unique.

Iconic pill shape, crunchy shell coating, amazing fresh flavour. ®

TV, digital, social, sampling, FSI’s & more…

For more information on how to grow your TIC TAC® GUM sales, please contact: Customer services 0800 222 196 1.IRI Australia Grocery Scan+Convenience, Gum segment, Dollars (000s), Since Launch of TT Gum, period between 19th Aug – 9th Dec 2018.

2.IRI Australia Grocery Scan+Convenience, Gum segment, Dollars (000s), Homescan Data since Launch of TT Gum, period between 19th Aug – 18th Nov 2018.

3.IRI Australian Grocery + Convenience Everyday Gum MAT 09/07/2017

May 2019

I 21

confectioneryfeature BETTER FOR YOU OPTIONS Wilson Consumer represents a number of confectionery brands including Guylian, Hershey’s, Jelly Belly and Lir, who produce the Baileys and Guinness chocolates from their facility in Ireland.

Over the past year, the business has continued to see its partner companies respond to the consumer’s requirements for “better for you” products and ingredients. To align with this, Guylian is removing palm oil from all its products, and are reducing the saturated fat in its Seahorse products.

In addition, Guylian is in the process of launching a revolutionary new packaging concept for its 100g bars. The new packs will have four individually wrapped segments, to assist consumers with portion control.

“As consumers are spending more time researching the brands they engage with, specific programmes like Guylian’s project Seahorse and international programmes like Project Cocoa are becoming more relevant in the purchase decisions,” said David Cunningham, business manager for Wilson Consumer.

“As the modern consumer continues to evolve, we will continue to see them align their beliefs and values, with the values and ethics of their brand choices, so the social conscience of the companies will need to reflect those of both society and the consumers.”

For more information contact David Cunningham at davidc@wilson.co.nz or visit www.wilson.co.nz n

110 YEARS OF TOFFEE New Zealander’s love Werther’s Original, a brand that has been around for over 110 years internationally and continues to grow.

The family bags category is growing at 3.9 percent (Units percent Growth vs YA MAT to 24/03/2019), with the total Werther’s Original brand exceeding this growth at 5.3 percent.

“With nine SKUs in the Werther’s Original range, we have an offering for a variety of consumers. Our impulse offerings include the Werther’s Original 50g Roll and the Chewy Toffees, now available in a convenient 45g stick pack.

In line with the better for you trend, Werther’s Original also offers a no sugar added range in a 42g flip-top box and a 60g bag,” said Kristen Mead, client manager, Werther’s Original.

Consumers have strong loyalty

to a brand which has been with them since childhood.

This winter, Werther’s Original will be running TVC to support the natural lift in sales that the brand has seen year on year during this season. “Make sure consumers can find their favourite Werther’s Original toffee in your store.”

For more information contact your local DKSH representative. n

GROW YOUR CONFECTIONERY SALES WITH PEZ • • • • •

Leading collectable licensed confectionery Grow sales with unique proposition Drive repeat purchases with candy refill packs New licenses continually released all year A NEW interactive game via phone and iPad

__ PLAY HOW IT WORKS:

1. Download the PEZ play App. 2. Scan code from the candy pack, unlock games and play.

LOOK OUT FOR THESE UPCOMING LICENCE RELEASES FOR THE 2ND HALF OF 2019

For more information contact info@tcmarketing.co.nz or your ALLIANCE MARKETING representative. facebook.com/PEZofficial

22

I

supermarketnews.co.nz

100%

OWNED

twitter.com/PEZofficial

pez.at/blog

ALL-NATURAL INDULGENCE

Queen Anne started producing chocolates in New Zealand almost a century ago. “Here at Queen Anne we have worked to stay true to our traditional values while still moving with the change in consumer tastes,” said Sarah Adams, managing director, Queen Anne Indulgence Ltd. “A good example of this is our popular Salted Caramel which is a traditional recipe from the 1920s that has been given a modern twist with the addition of Marlborough sea salt.” One particular change over the years Adams has seen is the confectionary industry’s consumerdriven switch from using artificial to natural colours and flavours.

Queen Anne has been focussing its new developments on ‘individual indulgence’ options, treating customers to hand-crafted chocolates with all-natural flavours and fillings made in New Zealand.

“We started with the Marshmallow Bar range and now have our premium Chocolate Fish, including the iconic Milk Chocolate Strawberry variant, a decadent Dark Chocolate Raspberry Marshmallow Fish, the favourite Kiwi flavour Pineapple Marshmallow Fish, and latest addition Dark Chocolate Orange Marshmallow Fish.”

To learn more about Queen Anne Chocolates call 03 357 0085 or email sarah@queenanne.co.nz n

ETHICAL SELECTIONS TC Marketing has demonstrated the importance of adaptability in the ever-changing confectionary food sector. “Flexibility is the key to survival in this fast-paced industry,” said Trevor Campbell, sales director, TC Marketing. “I can’t think of any other industry where there is so much new product development - particularly if you are also involved in seasonal confectionery as we are.”

One of the biggest shifts in focus for the brand was its move towards exploring more sustainable options for its products such as sustainable sugar, RSPO (Roundtable on Sustainable Palm Oil) sourced palm oil and UTZ certified products. Customers are getting more savvy and demanding natural flavours and no artificial colours. The industry has also seen an increase in consumers are looking for vegan options not just for themselves but for their children as well “When we were considering some options a couple of years ago for a range of confectionery bags we decided to run with a premium offer of confectionery bags from the UK called Taveners.

These bags ticked a lot of these boxes for us and it was nice that they had a vegan option in one of the variants which has become one our biggest

sellers. These items may cost a little bit more, but the demand is there because customers want more ethical/healthier options.”

The company approached this change with the understanding that additional costs are often worth taking on if it can give your brand a point of difference among a flooded market. The UTZ programme enables farmers to learn better farming methods, improve working conditions and take better care of the environment. Brands who continue to drag their feet rather than respond to the call for changes regarding sustainability, health and functionality will lose out in the long run. n

May 2019

I 23

snacksfeature

THE FUTURE OF THE SNACKING INDUSTRY

Consumers are now more than ever leading busier lifestyles. These jampacked lifestyles house less time for meals which has caused an influx in snacking.

According to Mintel, 95 percent of adults, snack daily and 70 percent of those consumers snack two-plus times.

However, time scarce consumers are causing an increase in “super snacking” with more customers choosing to snack four-plus times a day. Instead of having a traditional sit-down meal, consumers are opting for quick and easy solution they can eat on-the-go.

“The percentage of ‘super snackers’ is increasing, and the fact that busy lifestyles result in the skipping of meals suggests snack frequency will continue to grow in the near term.

Snacks are planned and are as likely sought to satisfy hunger as they are to satisfy cravings.

Consumers want indulgence and health, sometimes at the same time, meaning brands that can provide a hint of both or ways to tap into both mood states can flourish,” explained Beth Bloom, associate director of food and drink at Mintel.

Better-for-you snacks are considered to be one of the key trends of the

24

I

supermarketnews.co.nz

100%

snacking industry. The increased need for meal replacements paired with the demand for healthy options has provided an opportunity for manufacturers able to provide an answer.

“For better-for-you snack makers, new use occasions and pairings and exciting new flavours represent paths to increased consumption,” said food and drink analyst, John Owen.

While traditionally health concerns have taken a backseat in the snacking market, health-conscious consumers have brought the issue to top of mind.

The better-for-you snacking trend has caused health aisles in supermarkets to expand with many New Zealand food and beverage manufacturers adapting to meet this demand. “Changing lifestyles means consumers are snacking more and looking for nutritious, convenient and tasty options.

We have focused over the years OWNED

A HEALTHIER OPTION

As the snack food category continues to grow, SRS has become an influential importer and exporter in Australia, bringing some of the most important snack products not just to the New Zealand and Australian markets, but also through the Pacific Islands and South East Asia. SRS has begun manufacturing and packaging healthy snack food items to meet consumers’ increased demand for healthy options. To meet the growing demand for dietary alternatives, SRS has also been focussing on developing its gluten-free range.

It’s By Nature Food Co. Hummus Chips range is an excellent example of this, as the chips are cooked in hi-oleic sunflower oil, are all gluten-free and contain no artificial flavours or colours. Hummus chips are made with a blend of chickpea flour and potato starch. Just like traditional hummus, the chips are a great source of protein and fibre. Hummus chips are a much healthier option than regular potato chips as they are produced without corn syrups and hydrogenated oils, meaning the total fat content of the chip is much lower. The Mediterranean style snack range includes Sea Salt with Cracked Pepper and Turmeric with Cheese flavours. For more information contact Nay at nay@srsqld.com.au. n

on building our range of healthy options – such as our 5-star health rated Juicies and coconut Juicie,” commented Marina Hirst-Tristram, group, managing director, Tasman

Bay Food Group. Recent NPD for the snack market has seen an increase in snackable fruit and vegetable options, hummus crisps, beans, protein packs and energy balls. n

SUPPLYING NUTRITIOUS SNACKS

Tasman Bay Food Group is focussed on growing its selection of healthy products, such as its 5-star health rated Juicies, Coconut Juicies, and its Zesti range. “Changing lifestyles means consumers are snacking more and looking for nutritious, convenient and tasty options,” said Marina HirstTristram, managing director, Tasman Bay Food Group.

The Group prioritises staying up-to-date with the most recent trends, always testing new concepts, ingredients and new snacks on the market. Its product development is inspired by foods all across the world.

One such new product is the Zesti Crunchy Sunflower Snacks which are a low sugar, high protein option packed in 50g packs.

“We are very focussed on using plant proteins in our Zesti products

and developing alternatives to sweet snacking.

Taste is also important with consumers looking for flavours that pack a punch such as chilli and lime or garlic and cracked pepper. HirstTristram sees further growth in organic snacking, as consumers choose organic products to protect and promote their health and that of their families.

“Innovation in the snack industry is so exciting, every day there are new and interesting ingredients and technology available. For example, the recent availability of hemp in New Zealand has created a plethora of new products for consumers to test. I also think we will see more healthy savoury options available soon as consumers seek snacks without the sweetness.” For more information visit www.tasmanbay.co.nz or phone +64 3 543 5340. n

MICROWAVE PORK RINDS Until Lowerys 2-minute Microwave Pork rinds came along this year, it had been nearly impossible to find such a unique meat snack. At 14 percent growth, meat snacks are one of the fastest growing segments in the snack foods category, as consumers search for higher protein and less carbohydrate offerings. Two brands stand out in this growth segment; Canterbury Biltong and now Lowerys Microwave Pork crackle.

The offerings are both great alternatives to processed Jerky products that are very high in sugars and stabilizers. Lowerys microwave Pork rinds offer a healthier, tastier alternative to processed pre-packed fatty Pork scratching’s. Ideal for eating straight from the microwave with a cold beverage or used as a side dish for roast pork or as alternative to croutons. With only one carb in every bag it’s no wonder people on a Ketogenic diet are raving about Lowerys Pork rinds.

The two new SKU’s - Original and Hot and Spicy - come in handy shelf ready SRTs. These can be placed on the shelf or alternatively used as free-standing hang sell dispensing

units. Lowerys have had positive consumer feedback from their in-store demonstrations regarding the ease of use and the great taste. According to Paul Kenny at Alliance Marketing, the New Zealand agents for Lowerys, they have had nothing but positive feedback from retailers about the healthy margins and sales growth in this category since the launch of Lowerys. For more information contact Paul Kenny at pkenny@alliancemarketing.co.nz. n May 2019

I 25

snacksfeature KIWI-OWNED OATS Harraways has been around for over 150 years and continues to grow, turn a profit and remain proudly Kiwi and privately owned. Adapting to consumer trends effectively is what has kept Harraways profitable for all this time.

“We see constant change as normal.

Adapt to a changing consumer environment or die – the Kodak story is a testament to that,” said Peter Cox, marketing and new product development at Harraways.

It is clear to the team that the pace of consumer change is moving faster and faster. The rise of the smartphone, social media and the digital world is a key contributor to this. More and more consumers want to eat and enjoy real, tasty, wholesome food while on the move.

“People are also looking for more and more functional health solutions within what they eat too – they are looking for a lifestyle change at ‘input stage’ rather than popping pills and potions to ‘remedy’ a problem. Consumers now see prevention being better than the cure, and they are increasingly prepared to pay for it.

As a result, the Harraways consumer range is constantly evolving.” 2018 and 2019 saw some exciting additions added to the Harraways range.

The company launched Harraways HARR-OS oat bite range last year. The baked savoury snack is vegan-friendly with no artificial colours or flavours.

Early this year the business also updated its packaging to showcase a more contemporary style and to further evolve sustainable packaging benefits with the introduction of less waste quick serve sachets and home compostable sachet films. The rest of the year will see Harraways continue to deliver real food to fans.

“An evolving breakfast occasion is still the key area of focus for us; however, we will add value over time in other oat food areas (baking, snacking and functional health). Watch this space with Harraways HARR-OS – there is more to come, and under the Harraways master brand we have an exciting array of development ideas in front of us.”

For more information contact Peter Cox at peter@harraways.co.nz or phone +64 3 488 3073. n

A BETTER-FOR-ALL SNACK Human Bean Co was born from the earth on a farm in Queensland where a family of farmers, who know beans, have been growing them since the 1950s. “We nurture our land with

26

I

supermarketnews.co.nz

100%

OWNED

sustainable farming, from crop rotation to GMO-free seeds.

Ensuring our products are fully traceable from paddock to plate without uncompromising quality,” said Angus Wood, chief bean officer.

The team at Human Bean Co carefully sow, grow, harvest and season, to bring delicious snacks for Kiwis to enjoy.

These authentic faba beans, the original ancient ‘Superbean’, are a wholefood, not only are they naturally rich in nutrients, but they also naturally rejuvenate the earth

by releasing valuable nitrogen into the soil as they grow, making them amazing for humans and the planet.

“Human Bean Co is a snack that ticks all the boxes, and these healthy little beans are jam-packed with plant protein and dietary fibre, which means they are the perfect savoury lunch box snack that will keep you full of energy.

They are also vegan-friendly, gluten-free, nut-free and dairy-free, meaning it’s the ideal snack for people with allergies or intolerances.”

The secret to the company’s range is a patented, unique air puffing technique which means no roasting or deep frying, creating a low in fat, free of saturated fat snack that is crunchier, lighter, tastier and super healthy.

The 5-star health rated snacks are air-tight sealed to harness maximum flavour and freshness and are available in both a recyclable, convenient minipack (8x 20g) and a pouch share pack (150g). The range has four popular flavours - Lightly Salted, Pizza Supreme, Sea Salt and Vinegar, and Lime and Black Pepper.

For more information or place an order, please contact the NZ bean partner, Dee at Plum Agencies at dee@plumagencies.co.nz or 021-116-8018. n

snacksroundtable How are overseas trends influencing the New Zealand market ?

World trends are coming to New Zealand in really cool ways. People are increasingly interested in sustainable packaging, simple, real ingredients and great taste. Premiumisation is the buzz word, but that’s about making great tasting product using real and natural ingredients which are free from gluten, dairy, sugar etc. With only ⅓ of the category sales coming from truly premium products in snacking, New Zealand is behind the rest of the world. In the USA and Australia, premium snacking accounts for over half the category in sales. The industry needs to continue to focus on customers changing behaviours from ‘buying lots cheap’ to ‘paying more for quality’. This trend will only continue to explode as Millennials become a key shopping group. Millennials are the most aware generation when it comes to what’s in their food. So that’s why Proper Crisps focus on making the best crisps, using good quality potatoes, High Oleic Sunflower Oil and ingredients prepared in our own factory. This allows Proper Crisps to remain vegan and gluten-free and focus on being different rather than producing another salt variant.

We are definitely seeing more and more international influence coming into the New Zealand market place. Healthy snacks are playing a big role in this with some great innovation coming out of Europe and the UK. With New Zealand being such a multicultural country, international products and flavour profiles are only going to increase, something I personally think is great. I always love an exciting new snack!

New Zealand trends simply mirror international ones.

Multiculturalism is driving increased diversity and discernment in food formats, experiences and flavours. Growth in plant-based food options versus meat-based is another trend. Functional health solutions are strongly coveted as is sustainability/environmental responsibility. Less sit-down meals and more eating and running has affected the snacking category. This has strongly influenced our move to developing oat snacks and introducing portable oat cereal solutions to consumers.

In addition, our consumer is looking to us to provide increased inspiration as to how a bag of oats can be easily transformed into a costeffective, tasty, wholefood snack or treat.

Mike Fisher, Action Food Marketing Group

Peter Cox, Harraways

Duncan Kerr, Proper Crisps

ORGA N I C The

CRUNCHY SUNFLOWER S NACK S

and

GOLD MEDAL WINNING crunchy oat bite snack from New Zealand’s oat food expert!

artificial

Zesti Organic Crunchy Sunflower Snacks are a great snack for on the go. With benefits like low sugar, and a good source of protein it would be rude to stop at just one.

4481

SU G AR

TA

RE

GO

PLA

VEGAN

CE

OT EI N

SOUR OD

DIE

Available at participating New World & PAK’nSAVE supermarkets

PR

LOW

PR NT OT

EIN

+64 3 488 3073 www.harraways.co.nz

SOUR OD

CE

Product of

GO

NEW PRODUCT

R Y FIB

Ph 03 543 5340 sales@tasmanbay.co.nz www.zestigoodies.co.nz #zestigoodies @zestigoodies

May 2019

I 27

guestcontributor LIVING AND BREATHING SUSTAINABILITY

So, my first job; piano teacher. The first real job; I worked at was in consultancy, providing advice for oil and mining companies and how they can manage social and political risk.

That’s a tough couple of industries, and it certainly helped me develop resilience, creative thinking and tenacity for getting ideas through.

My most loved job is being a mum to Russell and of course now my relatively new role as corporate sustainability manager for Foodstuffs New Zealand.

While sustainability in all its forms has always been part of the way the 100 percent New Zealand co-operative operates, we’re committed to upping our game. Sustainability needs to be lived and breathed authentically. It’s not marketing, and it’s not greenwashing.

A sustainable business is one that

Brenda Won

CSR Manager, Foodstuffs, New Zealand

recognises that its future success is contingent on what it does today – and that goes beyond chasing the bottom line. Every brand should ask themselves, are we genuinely walking the talk? Your brand and what you do need to be one and the same. The brand is the vehicle to communicate what you are doing and how you are doing it.

Since I’ve been on the team, I’ve been involved in some key projects – from our single-use plastic bag exit to developing a comprehensive CSR strategy for Foodstuffs; building on the awesome work we’ve been doing already around people, community and the planet. Whether we’re advancing careers of the 30,000 people who work for us, delivering the half-time oranges for local rugby and netball teams or ensuring food security and a cleaner environment

CRAFTING TRANSPARENCY

Getting food labelling right is critical to any food business. Consumers rely on it, and sometimes it’s a matter of life and death. Food safety in New Zealand is assumed, but there are many countries where consumers don’t have the same faith, and for a good reason.

Katherine Rich

Chief Executive NZ Food & Grocery Council

Imagine, as a retailer, not being entirely sure of the food you’re selling every day, or as a parent what you’re putting in your children’s lunchboxes or on the dinner table. In the food industry, it’ll always be a case of managing risk rather than eliminating it altogether. Why? Food is a living product, with variable inputs, and even when there are the best systems in the world, human beings are not perfect.

As we see from time to time, even the best food workers can make mistakes. But can consumers rely on labels for an accurate list of ingredients to avoid triggering an allergy, or that the nutrition and health claims about the content of nutrients are fair and accurate?

The answer is yes; consumers can rely on labels. Producers place huge importance on accuracy. Billions of products are sold each year perfectly and accurately labelled. Over the years in New Zealand, there have been only a minuscule number of breaches of the Food Standards Code, most due to

28

I

supermarketnews.co.nz

100%

oversight. As technology improves so do consumer expectations. Consumers are demanding more transparency around how safe products are, what’s in them, how they’re made, and the source and integrity of ingredients. Food companies understand this and work hard to meet these changing expectations.

Research shows shoppers are “hungry” for more transparency. For example, some 70 percent of those in a recent survey said they were more interested in the social, health, environment, and safety credentials of the products they buy than they are with the companies that made them.

That survey was conducted by global retailer and manufacturer organisation the Consumer Goods Forum (CGF) for a guide to help businesses provide shoppers with more information about products.

The result is the Honest Product Guide, which looks at what experts and shoppers say is the most important aspect of transparency: the honesty of products. It reveals insights into what OWNED

shoppers want and offers a guide on how companies can best meet that.

It says transparency is a “hot topic” for business, and suppliers and retailers understand why. Some 78 percent of shoppers surveyed said they trusted transparent brands more than they do those that aren’t transparent, 94 percent are likely to be loyal to a brand that offers complete transparency, 73 percent would be willing to pay more for a product that offers complete transparency, and 40 percent would switch from their preferred brand to one that offered more transparency.

But while that must be very enticing to companies, the guide says many still protect their commercial information, data and insight. The potential downside is that most shoppers (74 percent of those surveyed) seek more information on the internet, and that exposes them to consumer reviews, activist websites and random tweets – no doubt interesting reading, but often of questionable reliability.

For products to be trustworthy in the eyes

for New Zealanders, we’re present, here and ready to do our level best to ingrain good choices into the business.

On a personal level my hopes and dreams for the future centre on cultivating a genuine understanding of others, doing the right thing by our people, our business and the community. We work in a business with 160 plus nationalities on board, and we are a huge part of society in everyday life, so reflecting and respecting our communities is a big part of our responsibility and my personal mantra.

All people can do great things – we need to take those steps and make an informed and heartfelt choice. You don’t have to ‘move the world’ – you can positively affect your community and environment with small acts, every day. n

of shoppers, the guide says companies need to enhance their product proof information, and it points to the three elements of an honest company: corporate practice (communicates policy and performance clearly), product proof (communicates proof to shoppers), and brand purpose (communicates values and belief to shoppers). It gives examples of what “the new honest brands” are doing to meet consumers’ demand for transparency and leveraging that to build trust.

One is Dutch confectionery company Tony’s Chocolonely, whose corporate practice includes an annual update on progress along with the roadmap to slave-free chocolate. Under product proof is the front-of-pack claim, “Together we make chocolate 100 percent slave free”, Fairtrade logo and details of slave-free claim on the back, plus website link for further information, and a chocolate bar that breaks into unequally-sized pieces to symbolise the inequality of the industry. Under brand purpose it says it is “Crazy about chocolate, serious about people”.

The guide offers tools for business, including a checklist asking such questions as, “does the product answer real consumer questions to help them make decisions, or is what’s shared just what the company wants to tell?”

In these times of rapidly changing shopper demands, the Honest Product Guide is a tool that companies of all sizes should look at, even if to reaffirm what they’re already doing. It can be accessed on the CGF website theconsumergoodsforum.com. n

gogreen AS SEEN AT GO GREEN Many suppliers experienced a successful display at this year’s Go Green Expo held in Auckland. The show is New Zealand’s largest green living and sustainable lifestyle expo and covers everything from home and living to food and beverage products. A number of popular food and

Nutritious Muesli

Something to Crow About makes it easy to eat a healthy and satisfying breakfast with its range of delicious mueslis. Made from 100 percent natural and nourishing ingredients their products keep you feeling fuller longer, while also ensuring every mouthful is a delight. The kiwi made range, offers gluten-free and paleo blends.

Customers at the Auckland Go Green Expo were particularly interested in the brand’s gluten-free and low-carb paleo blends. The best-selling flavours at the show were Almond Maple Cacao Probiotic Blend 400g at $15.99 RRP

All Good Switchel

and Cashew Cherry Chia Muesli 400g RRP $13.99. However, their pink pack– Cashew Cherry Chia, is currently the star performer, recently winning a silver medal at the Outstanding Food Producers awards and was a finalist at the 2018 NZ Food Awards. In May the company was proud to be named as an official sponsor of the Pink Ribbon Breakfast campaign for the Breast Cancer Foundation NZ, raising awareness and funds for breast cancer research and patient support services.

For more information contact Christine at chris@crowabout.co.nz. n

Coconut Hydration CocoCoast’s new 320ml slimline cans of sparkling coconut water and sparkling raspberry coconut water introduced at the Go Green Expo were a huge success. The two drinks are an excellent addition to the current popular 500ml range of passionfruit, lychee, natural coconut water and the constant favourite of 100 percent watermelon water. CocoCoast’s range is refreshingly different with no added preservatives or sugars and is never

beverage manufacturers took centre stage at the expo experiencing unprecedented sales with some brands even selling out. With these results it’s obvious that consumers are demanding more sustainable options so make sure you have these products stocked on your shelf.

made from concentrate. The team use 100 percent young green coconut water and pure fruit juice with no added flavours, just natural goodness.

The drinks are perfect as a healthy alternative to sugary soft drinks or energy drinks. For enquiries, please email sales@cococoast.co.nz or phone (027) 5533484. n

From bananas to switchels. All Good Organics, the team behind New Zealand’s loved Fairtrade banana brand All Good Bananas, has entered the functional beverage market with the introduction of its new All Good Switchel. A refreshing mix of sparkling water, apple cider vinegar and natural flavours, the switchels have 500,000,000 probiotic CFUs (colony forming units), are organic, sugar-free and made from raw apple cider vinegar made using apples grown in New Zealand. They are available in three delicious flavours—Lemon and Ginger, Apple and Blackcurrant and Peach and Passionfruit. “We’re excited for Kiwis to taste our new All Good Switchel. We understand the importance consumers are putting on gut health and overall wellness. We believe you can have a delicious drink that’s also good

for you,” said Faye MacGregor, general manager marketing at All Good Organics. MacGregor goes on to talk about All Good’s recent success at the Go Green Expo; “We were blown away by the positive response we received from attendees. We handed out more than 6,000 samples and completely sold out of stock. All three flavours got the big thumbs up. Consumers couldn’t quite believe apple cider vinegar could taste this good.” For more information contact Faye at faye@allgoodorganics.co.nz. n

Superfood Answers HempFarm has been enabling the New Zealand hemp industry since 2008 as a means to create real change for the environment. By growing hemp, we enrich the soil, help protect waterways and contribute to healing our damaged environment. The company has gone from simple bottled oil and capsules to food, skincare and are now in the process of developing a full hemp process facility in Tauranga. At the recent Go Green expo in Auckland, the team at HempFarm were overwhelmed by the positive response for their products, such as their Pure Hemp Seed Oil, Hemp Hearts and Protein Powder. Hemp Hearts are a complete protein including all essential amino acids, vitamins and

minerals including iron, zinc, calcium and magnesium. Hemp Protein Powder is a great choice for any active lifestyle, supporting muscle growth and development. With 50 percent protein per serve, hemp is easy on the digestive system. For more information email adam@hempfarm.co.nz. n

On The Road Building on the success of their gold award at Japan FoodEx in Tokyo earlier this year, Tom & Luke’s new Chocolate Snackaballs were a winner again at the Go Green Expo. Vegan, gluten-free and free from refined sugar, the Chocolate Snackaballs were a hit with the chocoholics at the show. The snack is made using real chocolate, with the added benefits of fibre, vitamins, minerals and antioxidants that are found in dates. Traditional protein bars lack taste and texture, making them largely unappealing. Tom &

Luke are changing that with their new Roadie Bars. Using natural ingredients and free from refined sugar, gluten and preservatives, Roadie Bars pack 12-15g of protein per serve. Roadie bars were a big hit among the active lifestyle crowd at the show with Tom & Luke’s stand becoming completely sold out by 3 pm on the Sunday. A sign of their growing popularity and the demand for their products. If you’re interested in stocking the exciting range from Tom & Luke, contact the team on info@tomandluke.co.nz. n May 2019

I 29

guestcontributor MAKING ORGANICS MORE ACCESSIBLE AND AFFORDABLE Braeburn is one of the most popular varieties of apples in New Zealand, with more than five million apples selling locally every year, not to mention high international demand.

Countdown has recently made the decision to offer only certified organic Braeburn apples across our stores nationwide, instead of conventionally-grown when in season. It’s a key way we’re responding to what matters to our customers.

Steve Sexton

Head of Produce, Countdown

A

ESTELLE TAYLOR

Assistant Category Manager - Produce Countdown

Estelle Taylor grew up on a sheep farm in the North Canterbury town of Amberley with her parents and sister.

As a child, she was inspired by the women of ‘McLeod’s Daughters’ and even wanted to own her own farm or her own business. “I even tried to start my own dog washing business when I was 10,” she quipped.

30

I

supermarketnews.co.nz

Demand for organics is growing at more than twice the speed of the conventional market. Eight out of ten New Zealanders buy organic products at least fortnightly, and the core reasons are the taste, their health and a desire to look after the environment.

We’ve been working closely with our organic growers for several years now, and these relationships help us remove some of the additional costs of growing organic, and pass these savings to our customers through lower organic prices.

According to last year’s New Zealand Organic Sector Market Report, 75 percent of customers who are regular organic purchasers say they rely on certification to determine if a product is organic. Countdown’s organic Braeburn apples are certified

by BioGro, and we’re also in the final stages to become the first large supermarket chain in New Zealand to gain organic certification with AsureQuality across the majority of our stores.

An increasing number of Kiwis are really focused on their health and wellness and organic products are seen to be the pinnacle of this range.

Countdown is focused on developing its organic range, particularly fresh produce, to make organics more

100%

OWNED

fter high school, Taylor went on to study a Bachelor of Commerce majoring in international business (focusing on Chinese), management and strategy, and entrepeurnship at the University of Canterbury. “I gained a scholarship to study in China for a month at a partner University in Xiasha and spent time in Shanghai visiting New Zealand Businesses such as Zespri, Fonterra, and Tetra Pak.” After her study, she was lucky enough to be part of the 2017 Countdown Graduate Programme which she credits as helping to excel her career. “It exposed me to all parts of the business and created a great base.

Growing up on a sheep farm came in handy as I understood the nature of farming and fresh products,” said Taylor.

“I got to spend a year seeing the entire business from Buy, Sell and Move departments. Getting a true understanding of everyone’s roles and learning how complex supermarkets can be following a can of baked beans through the supply chain.”

After her graduate programme, she applied for her current position as an assistant category manager in the produce department. She notes the diversity of the role as the main reason for what initially attracted her to this career path. “I wanted the perfect mix of business and agriculture/ horticulture.

widely available at cheaper prices wherever we can, so that more New Zealanders can buy organic.

Countdown’s supplier of organic Braeburn apples is Bostock New Zealand, which started growing organic apples in 1996 and is the largest organic apple grower in Australasia. Owner John Bostock said they have seen a significant increase in demand for their range of organic products both here and globally.

“Growing healthy premium produce in partnership with nature is our priority. We want to leave the rivers and land in a good condition for future generations. We started our grower journey as conventional farmers, and after having young children and seeing the liberal use of pesticides and artificial substances, like many of our customers, we had concerns, and this encouraged us to start looking for healthier alternatives.

In 1996 we converted our farm to organic, and now we export to more than 20 countries around the world.” said John.

If you haven’t tried them already, get into Countdown today and pick up some organic Braeburn. And if you’re interested in talking to us about the increased demand for organic, please get in touch. n

I liked the idea of a job that meant I could be outside as well as interacting with people on a daily basis. I also wanted it to be in an industry I’m passionate about, and I’m grateful to be in the produce buying team at Countdown.”

However, her role doesn’t come without its challenges, and when considering produce, the weather usually has the biggest impact.

“Produce is successful when it’s fresh which means it has to be fast and it is an ongoing and ever-changing supply.

It relies so heavily on the weather, and that can change your plans just like that.” Being positive and outgoing has helped Taylor to connect with people in all areas of her industry. As a result, she was recently given the opportunity to represent Countdown in a national TV ad. “That was one of the coolest, unique experiences I’ve had. I felt excited and proud to have been a part of sharing the grower fresh message.”

Taylor hopes to continue on this career trajectory and become a category manager in produce. She names her dad as her inspiration behind her work ethic and hopes to make him proud.

“He was so intelligent, entrepreneurial, driven and caring and I want to be just like him. He constantly encouraged my sister and I to think outside the box, to work for someone else like it was your own business and he also made sure that we knew that women can do anything.” n

The Power of Price Andrew Arnold

Senior Insights Director at Shopper Intelligence New Zealand

“On the surface, the New Zealand grocery market can be a reasonably simple beast. The impression

you get is that if you give the shoppers the best possible price, they will be happy. However, as many of us know, this often results in a race to the bottom from which no one wins.

Chasing continually cheaper pricing has a

detrimental effect on manufacturers, while retailers and ultimately shoppers also lose out if their favourite products get remodelled (Crème Eggs anyone?) or in a worst case scenario discontinued.

Do shoppers know the price of what they are paying (i.e. price knowledge) or are they none the wiser? Do they use the category to judge the whole store on price competitiveness? Does price play a role in impulsive purchasing? All these factors play a role in shaping what price you charge for your products, and this is a conversation that needs to be had with your retailers.

Price Knowledge Can Change Your Promotional Strategy Shoppers claim to have a certain level of price knowledge – in essence, if asked they will say “I know that milk costs this much”. This varies by category though, for high price knowledge categories like baby formula there are also categories where the shopper has very low price knowledge like Toilet

I’

m not here to tell you that the price doesn’t matter, because it still does. But what I can tell you is that different aspects of price matter depending on what category, brand, segment, or even retailer you are looking at. The key is to know which ones are important to your product, and what you can do about it.

Price Matters – But What Part Of It? At Shopper Intelligence, we survey 40,000+ shoppers annually about their wants, needs and motivations. In the survey, we ask about their attitudes towards many areas, one of which is price. Price is so much more than simply putting up a ticket, and therefore a storewide approach to pricing just doesn’t meet shopper needs adequately.

When considering a pricing strategy, you need to take into account shopper attitudes to shelf price, promotional pricing and everyday price reassurance.

Is this a category where shoppers expect a low price every day, or are they content with a high low strategy? Depending on the answer, you need a different approach.

When considering a pricing strategy, you need to take into account shopper attitudes to shelf price, promotional pricing and everyday price reassurance. Is this a category where shoppers expect a low price every day, or are they content with a high low strategy?

Cleaner. Depending on where your category sits, this has implications for your promotional strategy.

For categories where the shoppers know what they pay, it is more difficult to wow them with a bargain as they know if the deal is good or not. If they are always paying $5 for something at shelf price, then a promotion of $4.50 isn’t likely to induce them to buy incremental volume. They will probably still buy if they need it, but all you’ve done is trade them down.

But if the deal is strong, say $3.00, the fact that they are saving $2.00 is more important than the fact that they are paying $3.00.

Incremental sales are more likely to result as the bargain has been demonstrated. Call out the bargain for shoppers with high price knowledge.

On the other side of the coin you have low price knowledge – these shoppers don’t really know what they are paying in the first place so deals can be shallow. Just a price ticket is enough to get them interested. Deep cuts are not needed as much, because all they do is cost you margin. Use them sparingly.

Price As A Beacon

Many categories have an inbuilt pain point that shoppers don’t want to hit, because when they do, they feel like they aren’t getting a fair go. We call these categories Price Beacons, as shoppers judge the competitiveness of the whole store based on their pricing experience in that category. At what point do shoppers throw their hands in the air and think this store is too pricey? For categories like mainstream beer or coffee, that point is a delicate balancing act.

Understanding where your category sits as a Price Beacon can have a major influence on your pricing strategy.

Pricing also plays a role in impulsive purchasing too – for many categories a good price can be a trigger to buy into a category the shopper wasn’t thinking of before they left for the store.

However, there are many high-profile categories (water, batteries etc.) where the price is less likely to make them buy impulsively. Here the display plays more of a role. This is more likely to catch the shopper’s eye and be the reason they buy.

Crafting the right pricing strategy for your products is not an easy task, but the more you know about your shoppers and what they are looking for the easier it can be.” n

Shopper Intelligence interviews over 100,000 shoppers in Australia and over 40,000 shoppers in New Zealand across the Supermarket, P&C and Traditional Liquor channels in order to drive strategic shopper-led commercial decisions at retailer, category, segment and brand levels. If you want to understand your shoppers better, contact Andrew Arnold, Insights Director at Shopper Intelligence New Zealand at andrew.arnold@shopperintelligence.co.nz

May 2019

I 31

32

I

supermarketnews.co.nz

100%

OWNED