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Magazine for young vanguard fashion & art photography • www.superior-mag.com

January 2014

# SEPTEMBER JANUARY 2013 2014

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January 2014


DigiTal

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Imprint

SUPERIOR MAGAZINE Brunnenstrasse 191, 10119 Berlin www.superior-mag.com connection@superior-mag.com PUBLISHER

SUPERIOR Publishing UG (haftungsbeschr채nkt) Lychener Strasse 76, 10437 Berlin

CHIEF EDITOR V.i.S.d.P. Tom Felber / tom@superior-mag.com PHOTOGRAPHY DIRECTOR Marc Huth / marc@superior-mag.com FASHION CONSULTANT Simon Heeger / simon@superior-mag.com FASHION EDITOR Isabel Rauhut / isabel@superior-mag.com ART DIRECTOR Jesse Benjamin / jesse@superior-mag.com GRAPHIC EDITOR Daria Sommer /daria@superior-mag.com EDITORIAL DEPARTMENT editor@superior-mag.com ADVERTISING advertising@superior-mag.com PR MANAGEMENT press@superior-mag.com Superior Magazine accepts no liability for any unsolicited material whatsoever. Opinions contained in the editorial content are those of the contributors and not necessarily those of the publisher of Superior Magazine. Despite careful control Superior Magazine accepts no liability for the content of external links. Any reproduction in whole or in part without written permission is strictly prohibited

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January 2014

#  Editorial Dear readers, Next week Berlin will turn into a fashion metropolis again at Berlin Fashion Week designers from across the world will present their Autumn/Winter 2014 collections at fashion shows, showrooms, trade fairs and a lot of other events. In our #SELECTION we present our BERLIN FASHION WEEK SPECIAL. This time, we have split it into 2 parts. In the first part now we present great labels with a high ethical & sustainable standard which you will find at the GREENSHOWROOM and the ETHICAL FASHION SHOW BERLIN next week. Furthermore we have an interview with Magdalena Schaffrin, coordinator of GREENSHOWROOM and ETHICAL FASHION SHOW BERLIN, and Olaf Schmidt, Vice President Textiles & Textile Technologies of Messe Frankfurt which organizes both exhibitions. The second part will follow directly after Berlin Fashion Week as an addition to this issue with trends we found, show reports and lots of photos. In #EDITORIAL we show you photo-series from Germany, Poland and Italy. And of course we present the winner of our Editorial Voting December 2013. But this time we do not show only the one which won the first place, we added the second place as well since both were so close until the end. Enjoy our first 2014 issue ... Best, Tom & Marc

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January 2014 Editorial & Imprint -14-

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SELECTION Berlin Fashion Week Special

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Win Fashion Week Tickets and More -22-

Green & Ethical Labels -24-

out after BFW

Trends, reports & photos

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EDITORIAL

Aleksander Silvertone »More than one« -46-

Charlotte Schreiber »Somewhere only we know« -58-

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“Biker Couple, 1961”. Copyright © Dennis Hopper, Courtesy The Hopper Art Trust.

Le Book 2 volumes, image-making, production & creative services VoL. 1 Photography / Illustration / Moving Image / Video Production / Directors / Art Direction / Magazines VoL. 2 Hair, Makeup, Styling / Model Agencies / Photo Production / Post-Production / Rentals / Events / Hotels / Fashion / Advertising Agencies

La CreatiVe: The online magazine showcasing the world’s most influential advertising campaigns, editorials, & high-end events. LeBook.Com: The online reference providing insider access to the global cREAtIVE network. ConneCtions: The industry event bringing together thousands of professionals decision-makers in New York, Paris, London, Berlin, chicago & Los Angeles for dynamic networking, portfolio/reel viewing, trend-spotting & idea-sharing. Print, digital, experience, film, social: CONNECTIONS is where it’s at.

neXt stoP | Los anGeLes JanUarY 2014 | Paris aPriL 2014 | neW York JUne 2014 By invitation only, to register: lebook.com/connections -17-

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Gaetano Cartone »Metamorphosis« -66-

Martina Cyman »Irgendwo in Pinneberg«

Maurice Krijtenberg »Intergalactic«

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Angela Peron »Loyal denim« -106-

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TALK

Interview Magdalena Schaffrin & Olaf Schmidt -40-

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Fashion magazines? We’ve got a million free ones. Issuu.com

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DIGITAL

#SELECTION IN JANUARY BERLIN FASHION WEEK A/W 14 Our editors and photographers present trends, reports & photos from fashion shows and trade fairs. On page 22 you can win FASHION SHOW TICKETS and MORE ! Shows & Photos

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January 2014

Win Fashion Week Tickets and More -22-

Green & Ethical Labels

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nterview Magdalena Schaffrin & Olaf Schmidt -40-

Trends, reports & photos

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out after BFW


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Photos Marc Stone: Š Mercedes-Benz Fashion Photos tecidofino: Š tecidofino


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DigiTal

alEKs KurKOWsKi

A WORlD In BlACK AnD gREy

www.alekskurkowski.com | visit at gREEnshowroom Aleksandra Kurkowski's works are seen as avant-garde in ethical and green fashion. For her, combining innovative design with progressive sustainability seems only natural. The collections basically live through its geometrical shapes and unusual material mixes so every piece is very avantgardistic yet ready-to-wear. The combination of pureness and casualness receive an edgy but elegant look in a special way. She only works with the colours black and grey. The label Aleks Kurkowski was founded in 2012. High class avant-garde fashion for men and women based on ecological aspects and values is the teaser. For the head behind the label, Aleksandra Kurkowski, fashion is not a mass, it should be something individual, which promotes

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the wearers character. It should be something that comforts the wearer but doesn’t affect the environment only uses its possibilities. She decided to create her own label and respond to values like using only natural plus only organic fabrics like cotton, silk, leather, linen and wool, which don’t destroy the environment but leave it sustainable and which make her feel comfortable and safe while wearing the fabrics on her own skin. This is the design which underlines the individuality of Aleks Kurkowski as an independent human.


January 2014

TWO-O

Against the grain

www.two-o.nl | visit at Ethical Fashion Show Berlin

AAs creative entrepreneurs with a conscience, Rodny Heemskerk and Bob Koning launched the label TWO–O in July 2011. At their studio in Amsterdam, they design an ever- expanding range of stylish accessories –from bicycle crates and iPhone cases to cufflinks and bar blades– all made from wood. Each piece is a unique expression of the material’s elegance and durability, blending natural beauty with timeless design. With hands-on mentality and a critical eye for detail, TWO– O aims to raise consumer awareness through the development of sustainable products. In today’s modern world, progress is forever at odds with nature. At a time when society is constantly inundated with technological advancements, bridging the gap between sustainability and rapid development is a Herculean task. As our materialistic values are admittedly slow to change, the key is striking a balance between conservation and consumption. Coupled with their commitment to craftsmanship, TWO–O is a brand that goes against the grain. Rising to the challenge is TWO–O.

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lanius

FOR WOMEn AnD nOT FOR gIRlS

www.lanius-koeln.de | visit at Ethical Fashion Show Berlin Ethical fashion is at the urge to become a global cultural movement. People all over the world discuss how to solve this issue and while working on the solution, people make an ethic statement by wearing ethical fashion. So in 1999 Claudia lanius had that dream of combining feminine fabrics and silhouettes with natural and organic materials. She started to work together with fabric suppliers. And pioneered the organic fashion world. lAnIuS is a brand for women and not for girls. Feminine, casual and dressed up at the same time.  The lAnIuS

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woman is interested in fashion trends, though decides for herself which trend is worth to follow. lAnIuS standard in only process the highest quality as warm and cosy alpaca wool, soft merino wool, or fine organic cotton suites her affectation in wearing good feeling materials. The lAnIuS woman is conscious of how she looks, but also how the materials are produced. She wants to make a statement for a sustainable and fashionable lifestyle. Women having their own style, cool and at the same time feminine, casual but also elegant.


January 2014

Elsien Gringhuis

Minimize the Maximum

www.elsiengringhuis.com | visit at GREENshowroom Elsien Gringhuis is a designer from the Netherlands. Known as an activist for the innovative sustainable fashion, she sets up some techniques to get “the maximal out of the minimal”. Her designs are simple in their form, contemporary in the style and innovative in their construction. The Dutch designer won many international prizes encouraging her to enforce her work defending the biodiversity. The focus is on highly innovative patterns reducing the waste to its maximum. The lines are clear and every item

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is reduced in its essence. By working like this, every shape and every line has a purpose, a function. In 2012 Elsien Gringhuis decided that she wanted to do things differently but quietly. The strategy is a bit of a paradox but the same as her motto: “Maximize the minimum”. Inspiration comes from nature and especially the Nordic landscapes. The style is clean and minimalistic to the point, but also elegant, luxurious and feminine. For Elsien Gringhuis fashion is " like making music - when you hit the first note, you know what the second will be like."


DigiTal

KaTharina KaisEr susTainaBlE aPParEl MAKES lIFE EnJOyABlE

www.katharinakaiser.com | visit at Ethical Fashion Show Berlin The label KATHARInA KAISER Sustainable Apparel was founded by Katharina Kaiser in 2012 after quite a journey through all different areas of operation in fashion business, like designing as well in men's as in women's wear, patternmaking for german Brands, product development and production control in Asia and Turkey. KATHARInA KAISER Sustainable Apparel aims to dress women that evaluate good tailoring and fabrics of great quality. The look is classic yet feminine but at the same time clean enough to dress either up or down, just like the occasion demands. getting inspired while shopping the fabrics and feeling the haptics, Katharina Kaiser designs her crea-

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tions. Black and white movies and great women lead to new ideas too. "Sustainablility is the entirety of all neccessarily actions which make life more enjoyable for everyone." This means, it is the recipe to enhance the cohabitation of mankind and the planet. It is not about using only sustainable labeled fabrics, but to know how it is produced, to have a look at the production - are the workers paid fairly, where can we save CO2. KATHARInA KAISER Sustainable cuts down all aspects of production to its most eďŹƒcient way.


January 2014

Treches

Clean lines, playful details and contrasting colours

www.treches.com | visit at Ethical Fashion Show Berlin The key note of Treches' collections is the aesthetic balance between contrasting colors and geometric shapes. The result is a sophisticated urban look. Clean lines are combined with playful details and contrasting colors. With every new style the designer Jeanette Bruneau Rossow captures an aesthetic balance between colors and shapes, details and cut. The result is a graphic design with urban aesthetic in sustainable and fair produced materials. The Norwegian-born designer brought Scandinavian straightforwardness with her. In search of the perfect

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style, she'll combine it with a dash of Berlin naivety and nonchalance to create the distinctive Treches look. Since 2008, two annual collections are launched made from high-quality ecological materials. Treches has since the first collection been as an ethically responsible company. The label lives the vision of a fashion industry where human rights and well- being are counted for at every step of the development and production of it's products. Where materials are enhanced by their re-use and the clothes are made to last.


DigiTal

FOrMaT

MInIMAlISM

www.format-favourites.de | visit at Ethical Fashion Show Berlin FORMAT's designs are essentially minimalistic. This minimalism is accentuated by details that make a freedom of movement possible while giving the clothes their laidback look. FORMAT products stand for the distinctive, individual, and unmasked style of each individual. They bring out his or her best qualities and thus remain a durable companion. Since fall 2008 the FORMAT family  and had thought to realize a fair fashion world. All FORMAT products are made considering high ecological and ethical standards. All raw materials are organic, the cotton fabrics are certified by

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gOTS or produced according to similar organic standards. All of the clothing is made in Berlin and Brandenburg. The FORMAT collection is partly independent from seasons because sustainability implies for us that clothes not ought to be old-fashioned after  six months. FORMAT aspires a high level of eternalness in their styles: Some few items won't be reproduced again. Some pieces accomplish the collection since the early beginning of FORMAT and this collection keeps on growing by about ten pieces, new fabrics and new colours every season.


January 2014

ElEMEnTuM

luxuRy IS TO HAVE SIMPlE THIngS In lIFE

www.luxuryistohavesimplethings.com | visit at Ethical Fashion Show Berlin Developed since 2006 by the designer Daniela Pais, Elementum is a concept of sustainable principles applied to clothing. It is developed around the idea and wish that people become active participants of their own daily dressing rituals. Through Daniela Pais' clothes, she invites her customers to develop new perspectives about their body, identity expression and general well-being. This concept answers to the different sustainable criterions and the designs are timeless in their style. She works with structures, to give form to objects according to material and context and loves to think in different perspectives and to apply her

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knowledge and intuition into meaningful solutions. Elementum as a brand is build “bottom up” around a strong concept and product emphasizing product usability through multi-functionality. Sustainable principles are then applied through the design process with a strong focus on simplicity, innovation and quality.   Elementum invites to develop new perspectives about your body, identity expression and well-being. The collection aims to fulfil people's need for change and individuality, to provide more opportunities for individual expression and style and to create less waste in the making process and usage of clothing products.


DigiTal

BrachMann

MODERnIzED ClASSICS

www.jenniferbrachmann.de | visit at gREEnshowroom The label BRACHMAnn modernizes the classic men's fashion . Also inspired by the design work , the architecture of the Bauhaus tradition as they interpret the elements of this playful classic in a new way . This results based on the classical tradition both redesigned details and harmonious new clothes pays special attention to the label besides the beauty of new forms on the comfort level of the clothes by comfortable fit , wearing comfort of the materials and a high-quality processing in germany. Brachmann's post- classic combine sustainable consumption and production.

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The initiative cultural and creative economy of the Federal government has conferred the label for the business idea Post- Classic men's fashion 2013 the title " Cultural and creative pilot germany " on July 24 in Berlin. Experts of the creative economy reward courage and entrepreneurial spirit of Brach 's design approach , design principles from architecture consistently applied to the classics of men's fashion.


January 2014

dEEPMEllO

RHuBARB FASHIOn

www.deepmello.com | visit at gREEnshowroom Deepmello has  prescribed itself entirely to  sustainable  leather  production. The  young label  relies on  a totally new, natural tanning process, in which the leather is treated with the natural power of rhubarb root. under the name of  deepmello, a team  of scientists has  come together,  that was on the  search for alternative  solutions for  highly polluting  process  of the conventional  leather tanning.  So  a natural  process for tanning leather  has been developed  which is based on  the power of rhubarb root, a renewable  raw material  used.  Through our scientific background, we are used to work very meticulously and accurately and this claim we enforce in the manufacture

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of our products so that quality and durability are obvious attributes for us. The enthusiasm for the rhubarb leather meant that Deepmello even wanted to go new ways. With the establishment of the label, they have fulfilled this dream. In the meantime, Deepmello works together with well-known designers but also with newcomers exclusive fashion and lifestyle products. Important is also, which often is far from convinced of the "eco-chic" individuality, is a certain minimalism and clever functionality.


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PENDLOR

FROM THE LOVE FOR CYCLING http://www.pendlor.com | visit at GREENshowroom The word "PENDLOR“ is a fictional word. It comes from the German word "Pendler“ a commuter who travels every day between home and work. The "Pendlor “ is somebody who travels by bike or by other environmentally-friendly alternatives. From the love for cycling and the demand for quality, functionality and formal design Pendlor was created in 2013. Inspired by the bustling city life, Pendlor designs backpacks, bags and accessories for everyday itinerancy. Far from short-lived trends, Pendlor manufactures unique pieces made from the finest leather and canvas, in

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which timeless aesthetics and serious city chic are united with the requirements of alternative mobility. All the products have an elegant and stylish look with a certain understatement and a high practical use. Pendlor stands for long lasting products with a timeless design, qualitative materials, made with much responsibility in due consideration of the environment. Products that can be passed on to the grandchildren.


January 2014

JOhanna riPlinGEr

SEnSuAl AnD FEMInInE

www.johannariplinger.com | visit at gREEnshowroom

In summer 2012, after over 10 years of gaining experience in the different skills required to build a label successfully, including not only designing but also production and sales, Johanna Riplinger finally launched her own label. All the three collections presented so far are made of natural fabrics, silk, organic cotton and other noble, carefully selected natural fabrics using natural dyes. In the entire designing and production process, she works very closely with artisans and partners who share the same values of sustainability and humane labor practices.

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It is a very sensual, feminine and refined style for the sophisticated international women. JOHAnnA RIPlIngER style is at the same time contemporary and timeless, an important aspect of sustainability; it is discretely chic, containing wearable creations in which you only gradually, often only on a second look, discover the story and the detailing, the love and attention that went into designing and making it, the feeling for the material and coloration used. Thus, in the collections, there is a tension between soft fragility and confident strength.


DigiTal

BirThday suiTs

BODy ExTEnSIOnS

www.birthdaysuits.de | visit at gREEnshowroom Birthday Suits is a german “green” brand from leipzig since 2008. Working on body extensions such as hairy scarves, sample dresses and extra long sleeves, louise Walleneit, the designer, built up a range of original and innovative clothes in their shapes and general aspects. The “birthday suits” woman feels free and comfortable in her outfits. The style of Birthday Suits is made by the dialogue between a body and a surface of a material, talking about a specific theme. A form of a cut is always proven in this process and brings along its origin by itself. The ideas and

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products of birthday suits develop in a trans-disciplinary space between fashion, art and research. 3- dimensional statements are made , based on periodic changing concepts. The progress of translation from the current state of a shape into another state is the design method to overcome borders between fashion, art and research. A body extension could be wearable fashion at one time and a sculpture, installation or performance at the same moment. The progress of translation from the current state of a shape into another state is the design method to overcome borders between fashion, art and science.


January 2014

lEiBschnEidEr

FOR MInDFul WOMEn

www.leibschneider.com | visit at gREEnshowroom

In summer 2012, after over 10 years of gaining experience in the different skills required to build a label successfully, including not only designing but also production and sales, Johanna Riplinger finally launched her own label. All the three collections presented so far are made of natural fabrics, silk, organic cotton and other noble, carefully selected natural fabrics using natural dyes. In the entire designing and production process, she works very closely with artisans and partners who share the same values of sustainability and humane labor practices.

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It is a very sensual, feminine and refined style for the sophisticated international women. JOHAnnA RIPlIngER style is at the same time contemporary and timeless, an important aspect of sustainability; it is discretely chic, containing wearable creations in which you only gradually, often only on a second look, discover the story and the detailing, the love and attention that went into designing and making it, the feeling for the material and coloration used. Thus, in the collections, there is a tension between soft fragility and confident strength.


DigiTal

GOOdsOciETy

SuSTAInABlE DEnIM

www.goodsociety.org | visit at Ethical Fashion Show Berlin Founded in the uSA in 2007, goodsociety has 12 years of experience in sales and in the development of well-known denim brands. goodsociety is a community of freethinking individuals who act for the greater good. They band together to inspire noble living, effect social change, and prefer to do it in style. goodsociety is a fully sustainable, fully organic clothing company who cares about the world around us. Designer Sarah Schulze creates the complete collection of goodsociety and attaches particular importance to the fact that the jeans are completely made by a sustainable

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textile company in Italy. goodsociety only works with Italian manufacturers who put in an environmentally friendly production and fair working conditions. goodsociety donates 25% of the profit to selected social projects. As in almost no other textile brand, the most chemistry, water and energy are are consumed, the highly technical Italian denim manufacturers are according to the motto "less is more". The transfer specialized resource and environmentally friendly manufacturing and environmentally sensitive method for dyeing and washing.


January 2014

cus

THE BASIS IS THE FABRIC

www.cus.cat | visit at Ethical Fashion Show Berlin Adriana zalacain is the current designer of CuS. She lives and works in Barcelona, Spain. Her work-project comes up with bio-ideas for clothes such as the use of sustainable fabrics and eco-friendly materials; their production is obviously social and local. Very shyly, but with a firm convincement of what she wanted to become, she started taking short courses and working for herself in fashion. The style of CuS is sober, edgy, subtle, forceful, easy and

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sharp. The basis is the fabric. Selecting fabrics is one of the most pleasant tasks of the designing process. Feeling fabrics with my fingers, selecting colours and making dying tests for new colors, and modelling on mannequin with raw materials, are the basis for new collections.


DigiTal

GrEEnshOWrOOM and EThical FashiOn shOW BErlin Interview by Tom Felber and Isabel Rauhut for SuPERIOR Magazine with Magdalena Schaffrin, coordinator of greenshowroom and Ethical Fashion Show Berlin, and Olaf Schmidt, Vice President Textiles & Textile Technologies of Messe Frankfurt which organizes both exhibitions.

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January 2014

#  Two events stand for eco and green fashion at Berlin Fashion Week - Greenshowroom and Ethical Fashion Show Berlin, both organized by Messe Frankfurt. Olaf Schmidt: The Greenshowroom presents sustainable high-end-fashion, accessories, beauty and lifestyle products at Kronprinzenpalais. The unconventional slow-fair concept links the notion of sustainability with features such as design, luxury and zeitgeist. In the stylish setting interested trade visitors can experience the new collections of the exhibiting brands. The glamorous Salonshow is the highlight of the trade fair. Green, fair, urban and contemporary - the Ethical Fashion Show Berlin is a trade fair for innovative, sustainable street-wear and casualwear at “ewerk”. At the success- proven event location, international labels will present their current collections to trade visitors.

#  Formerly held at Hotel Adlon, in January 2014 the Greenshowroom and the Salonshow will be presented in Kronprinzenpalais for the

first time. Why did you decide to change the location? Olaf Schmidt: Hotel Adlon Kempinski was unable to accommodate Greenshowroom for the Fashion Week in January 2014 owing to a clash with another leading event which is on here for an extended period. But with the Kronprinzenpalais we have found a perfect replacement venue for this event. Similar as Hotel Adlon, the Kronprinzenpalais is located within easy reach of the Berlin Ethical Fashion Show. Plus, the palace offers more space for our fashion shows: On the ground floor there are three rooms and there will be the showrooms of about 30 designers showing their creations and on the second floor is going to be the Salonshow. For the first time, we will have another show after the Salonshow in January. Firstly we will present the Dutch Eco Design Show. There we show pieces of the collection of selected Dutch eco designers exhibiting on our both trade fairs, the Ethical Fashion Show Berlin and the Greenshowroom. It is a multi-label show, like the Salonshow and as a special guest Christian Lagerwaard will show his collection, too. It is very interesting to see how big interest there is in the green catwalk shows during Berlin Fashion Week. #  Does the relocation have any effects on the

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DigiTal

presentation of the green fashion labels? Olaf Schmidt: Hotel Adlon is a very specific location, it has a very specific style. The Kronprinzenpalais has a specific style too. That’s why we have chose this location. We like locations with a certain style and which are not like an everyday location. The Kronprinzenpalais is a historical building, like the Hotel Adlon and the ewerk, where the Ethical Fashion Show Berlin will take place. now, at Kronprinzenpalais we could book more space about 100 m2 more. But we try to keep the salon atmosphere. We want to transfer a private atmosphere but at the same time there is more space for visitors and exhibitors.

# Besides this relocation, what can we expect from this season's greenshowroom and Ethical Fashion Show Berlin? Olaf Schmidt: Well, a lot! Of course a lot of great brands at both trade fairs. As usual the high fashion at greenshowroom and casual and street-wear brands at Ethical Fashion Show Berlin. On Ethical Fashion Show Berlin we have two new areas: With “Kids green” we present children-wear and we will have a special area for outdoor brands. And for both trade fairs we have a partner-country this time. It's the netherlands, that’s the reason why we have the Dutch Eco Design Show. And we are highlighting the Dutch eco fashion brands on both our trade fairs.

“My BiGGEsT Wish is ThaT WE arE nOT TalKinG aBOuT susTainaBlE FashiOn BuT ThaT WE arE TalKinG aBOuT FashiOn and ThaT ThErE is nO ‘OThEr’ FashiOn any MOrE”

# The Kronprinzenpalais is a really beautiful location for presenting luxury ethical brands. Olaf Schmidt: yes, it was a little bit a forgotten location. In the past there were not many fashion shows before, even though it is located directly next to Bebelplatz, where the Berlin Fashion Week was located so long. It's also nice to view to the outside with the historical museum in front and a big backyard and a terrace on the backside of Kronprinzenpalais.

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# How did the greenshowroom and Ethical Fashion Show Berlin develop over the past four years? Olaf Schmidt: great! In January there are more than 115 exhibitors on both trade fairs. On the Ethical Fashion Show Berlin we had to move the fringe program from the terrace in the ewerk up to the former “Schaltraum” and moved the catering outside into a bus, so we have more space for more exhibitors. For the greenshowroom the enlarged space for the exhibition and


January 2014

the shows are a good step towards future expanding. # You are working with sustainable fashion since a long time now. Can you say that sustainable fashion slowly gets rid of its exotic status and becomes more and more established? Magdalena Schaffrin: Yes, it does get more mainstream. There are two reasons why I think this is the case. At first I see more mainstream brands on our trade fairs and a lot of newcomer found their brands with a sustainable concept. And at the same time we can see interesting efforts towards sustainability in the bigger companies as well. And this goes surely in to the mainstream. These are two developments which will, on the one or another point in the future, meet. At least, I hope so. #  What do you think, when you read headlines like "H&M places great importance in sustainability with showing conscious collection"? Does it sound more like a bluff package to you or do you take it seriously? Magdalena Schaffrin: Well, I know H&M is working to reach more sustainability in their

production. For fast fashion companies, the problem with the green washing issue lies mostly in their communication. As the communication on the sustainability topic doesn´t really fit their engagement. At least it seems to be like it. It is great work to shift such a big companies around, if even possible. They have a lot of supplies and it is a complex topic. It is not that easy to switch from conventional fashion to sustainable fashion. #  And what are your wishes for the future of sustainable fashion? Magdalena Schaffrin: My biggest wish is that we are not talking about sustainable fashion but that we are talking about fashion and that there is no "other" fashion any more because it is a self understanding, that fashion is produced under fair circumstances, not harming the environment. In some people's heads green fashion is still something unstylish - all though sustainable fashion has made a way into avant-garde and beautiful design creations, it is as stylish and modern as conventional fashion.

“Luxury has a lot to do with long lasting.”

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Kronprinzenpalais p h o t o b y   RO B IN K A T E R


DigiTal

A rethinking is actually the goal we should reach. #

Do you wear ethical fashion only?

Magdalena Schaffrin: not only. I was actually thinking about it in the morning today and I would need to have my leggings on and not my jeans. The jeans I am wearing are conventional, they are older. I do have some older pieces in my wardrobe, which are not sustainable but everything I buy new is ethical. I would say, I reached about 80% of my wardrobe – but I don´t want to get rid of my beloved pieces, because they are not ethical. Throwing away all my older clothes would not be sustainable either. # So even if you see the “one and only dress”, which is not produced sustainably, you wouldn't buy it? Magdalena Schaffrin: no, I don't. It actually relaxes me a lot. I can visit a lot of cities and just walk around and watch the city instead of needing to stress around shopping. # What is luxury in fashion to you? Magdalena Schaffrin: For me personally luxuries are things I really adore and which are made

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from a really high quality fabric and fit my style. So I know, if I buy this piece, I will wear it until it falls apart. I sometimes even buy two of the same. luxury has a lot to do with long lasting products and with high quality. And with time, time to enjoy and time, which is invested into the products. # How did it come that you developed an interest for sustainable fashion and came to the idea of founding the greenshowroom? you worked for H&M - was that an impulse to do something for green fashion? Magdalena Schaffrin: not really. It is somehow connected to my earlier past because I grew up in a quite sustainable driven household. My parents were watching what we were eating and wearing. My father is working with renewable energy so it is a topic which is discussed quite a lot. It's a basic consciousness I have and which rose during my childhood and my youth. After my fashion studies I was thinking about what to do with my life and where I wanted to work. I decided I really wanted to work as fashion designer in the fashion business but without working against my values. This lead to sustainable fashion.


January 2014

JOIN NOW !

IF YOU DO IT RIGHT, IT WILL LAST FOREVER ewerk Berlin 14 – 16 Jan 14

green showroom

14 – 16 Jan 14

Kronprinzenpalais, Berlin

new location!

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January 2014

coat  cos shirt solar necklace  myThing

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photography by AlEKSANDER SIlvERTONE assistant OlEK BAlCEREK styling by PRZEMYSŁAw PASZKOwSKI make-up by MARTA jUlIA lIS and IZABEllA PASZNIK hair by GOR DURYAN models DOMINIKA ROBAK and IvE @ D'vISION thanks to STUDIO DAYlIGHT


DigiTal

coat  hugo Boss jewelry  orsKa

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January 2014

coat  cos s h i r t   -49Solar jewelry  mything

coat  Hugo Boss


DigiTal

-50skirt

bra rilKE top ThunDEr BlonD Kasia miciaK @ DawanDa


January 2014

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jewelry  Mything


DigiTal

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skirt

coat  hugo Boss ThunDEr BlonD


January 2014

coat  Hugo Boss -53s h o e s   D ee z ee


DigiTal

jacket  Boss orangE skirt Topshop l e g g-54ins ThunDEr BlonD jewelry  myThing

sweater  zara skirt Topshop jewelry  myThing


January 2014

coat  Hugo Boss b o d y   R i l ke t r o u s e r s -55  Boss Orange s h o e s   D ee z ee jewelry  Orska


DigiTal

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bra rilKE skirt ThunDEr BlonD


January 2014

SUBMIT NOW FOR SUPERIOR DIGITAL | ONLINE HTTPS://SUPERIORMAGAZINE.SUBMITTABLE.COM/SUBMIT

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DigiTal

Somewhere only we know

photography by CHARlOTTE SCHREIBER styling by EwA DAvIS hair and make-up by CHRISTIE lEE model BARRETT @ FUSION MODElS NYC -58-

dress carvEn beads and bracelets  sTylisT's own bracelet  pamEla lovE


December 2013

dress  Top Shop -59necklac e  stylist's own collar tips  Topman


DIGITAL

-60-

blouse

ISABeL MARAnT skirt TOP SHOP earrings WeSTeRn SPIRIT


January 2014

dress  Acne


DigiTal

-62earrings

dress praDa socks  J.CREW wEsTErn spiriT


December 2013

dress  Chloe n e c k l a c e -63  Pamela Love beads  stylist's own


DigiTal

-64-

slip dress vinTagE sweater  Topshop pearls sTylisT's own earrings wEsTErn spiriT


December 2013

skirt  Etro e a r r i n g s   We s te r n S p i r i t


DIGITAL

METAMORPHOSiS


January 2014

photography by GAETANO CARTONE styling by YOSHIKI hair by HIROMI KANEKO make-up by MAKOTO @ ARTISTIC CUBE NY model HANAKO @ FRIDAY TOKYO

clothes by -67-

HIROTAKA SHINTANI


DigiTal

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January 2014

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DigiTal

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January 2014

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DigiTal

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January 2014

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DigiTal

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January 2014

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DigiTal

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January 2014

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DigiTal

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January 2014

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DigiTal

photography by MARTINA CYMAN assistant SIlKE wAGNER styling by MAUREEN DE COvEN hair and make-up by DENNIS BRANDT @ BlOSSOM MANAGEMENT model CHARlOTTE & GABRIEl @ CORE MANAGEMEN DONAlDSON @ AwA-MODElS

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January 2014

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DigiTal

sweater  wEEKDay

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January 2014

girl blouse  Markus Lupfer l e g g i n g s   He l m u t L a n g c r e e p e r s   MNG hat  Karl Lagerfeld boy blouse  SoPopular p a n t s   C a r h a r tt socks  Burlington sneaker  Zara

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DigiTal

sweater  sopopular shirt cos pants gucci

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January 2014

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DigiTal

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January 2014

j a c k e t   I s a be l M a r a n t sweater  Michael Sonntag pants  Issever Bahri

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DigiTal

boy sweater  sopopular shirt cos pants gucci shoes alEXanDEr mcQuEEn

girl jacket  ThE KooplEs blouse Kilian KErnEr pants isaBEl maranT shoes acnE boy shirt rag&BonE pants J.CREW s h o-88es calvin KlEin


January 2014

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dress  Issever Bahri t i g h t s   F a l ke shoes  Jimmy Choo


DigiTal

shirt

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paul smiTh lonDon cardigan  wEEKDay pants lEvi’s shoes calvin KlEin


January 2014

shirt  Minimum p a n t s a n d j a c k e t   COS shoes  Pierre Hardy bow tie  Oliver Spencer

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DigiTal

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shirt minimum bow tie  vinTagE


January 2014

jacket  Asos blouse  Markus Lupfer p a n t s   I s a be l M a r a n t

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DigiTal

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January 2014

both boys sweater  Zara pants  Acne

-95-


DigiTal

dress malaiKaraiss top issEvEr Bahri

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January 2014

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DIGITAL

EDITORIALS FROM DECEMBER

@ SUPERIOR ONLINE Click on the image to see the full Editorial

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January 2014

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DIGItal

silver skirt JoĂŤlle Baten

intergalactic -100-

photography by Maurice Krijtenberg make-up and styling by effi van Swaal model Macy @ Dune agency designer joĂŤlle baten and SKarlet StarKDale


January 2014

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s i l v e r j u m p e r  Joëlle Baten t r o u s e r s 


DIGItal

silver dress JoĂŤlle Baten

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January 2014

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top and trousers Skarlet Starkdale


DIGItal

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jacket and dress SKarlet StarKDale


January 2014

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DIGItal

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January 2014

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DIGItal

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January 2014

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DIGItal

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January 2014

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DIGItal

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January 2014

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DIGItal

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January 2014

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DIGITAL

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January 2014

"Here you find in the week after Berlin Fashion Week TRENDS, REPORTS & PHOTOS from FASHION SHOWS and TRADE FAIRS discovered by our editors and photographers"

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December 2013

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Magazine for young vanguard fashion & art photography • www.superior-mag.com

coming out on february 7th 2014

# FEBRUARY 2014


SUPERIOR DIGITAL January 2014