t h e c o l l ec t io n
www.surdiva.com
About ‘Classy & Fabulous’. The famous words of Coco Chanel. This style icon mentioned exactly what the new range of Surdiva® stands for. Surdiva® is elegant. Surdiva® is arty. But most of all, Surdiva® is always in style. This brand new collection of Scaevola varieties will turn your garden into a richly coloured art deco pallet. With beautiful, decorative, outstanding flowers that make a dazzling statement straight away. Surdiva® is a range of nicely coloured Scaevola, one of the most heat tolerant bedding plants in the world. While the native species has a wild, rangy habit, Surdivas have a compact mounding to trailing habit, producing distinctive fan-shaped flowers on short terminal spikes that show super continuous flowering. The plants are drought tolerant and self-cleaning, what makes them ideal for low-maintenance situations. Hence, the Surdiva® collection is highly versatile and has a very wide range of uses: from ground cover to hanging baskets and from pots to balcony boxes. New genetics Presently, we will introduce five improved varieties which we refer to as ‘the new generation of Surdiva®’. These upgraded plants are
compact, show very good branching and have a high flowering power. The habit is more semi-mounding in comparison to the usual trailing habit of the Scaevola and the propagation rate is improved. Surdivas are interesting plants to mix. Because of their similar habit and the wide colour range offered, they fit beautifully together. Moreover, they are very interesting to use in composition with other Suntory® varieties. They have a long flowering life until late in the season and perform very well outside due to their good heat and rain tolerance. The story of Scaevola The background history of the plant name Scaevola is an interesting one. The name is Latin for left-handed, in reference to the flower looking as if it has been cut in half. Many legends have been told to explain the formation of this unique flower shape. In one version, a woman rips a Scaevola flower in half after a quarrel with her husband. The gods, enraged by the event, respond by turning all Scaevola flowers in half. The two lovers will be separated forever, while the man is destined to search in vain for another whole flower. Half a flower or not, Scaevola is a perfect addition to your landscape.
www.surdiva.com
Art Deco The Surdiva® collection is elegant, arty and always in style. The luxurious colours in combination with the beautiful delicate flowers makes Surdiva® the perfect plant to bring the glamour of the roaring twenties and thirties to a 21th century garden. To support the sparkling and jazzy identity, the look and feel of Surdiva® is focused on the art deco style. An extravagant movement that is characterized by rich colours, symmetrical designs and refined detail work. In line with these components, the brand logo of Surdiva® is a deep messing coloured and symmetrically shaped feather - inspired on the Charleston costumes of the Great Gatsby showgirls. The brand colours are mustard, lilac and blue grass. The perfect combination to showcase the qualities that Surdiva® stands for. Mustard is a piquant and tangy colour that adds a shot of flavour to anything it touches. Lilac is defined as feminine and powerful. The colour can also be described as bright and outstanding. Hence, the bluegrass colour symbolizes confidence and eternal grace. Just as Surdiva®: an outstanding plant with elegance and style that will bring timeless beauty to your garden.
www.surdiva.com
Advantages Wide range of uses From ground cover to hanging basket and from pots to balcony boxes, Surdiva® is ready to add its sparkling glamour everywhere. Interesting for mixing Because of its mounding, semi-trailing habit and the wide colour range offered, the little diamonds of Surdiva® are perfect for mixing if you want to customize your plant basket. No baldness Scaevola varieties can have problems with what you can refer to as ‘Scaevola-pattern baldness’. It means that hanging baskets have colour only around the outside edges, while the top is just shiny and green. However, with its constant and abundant covering of blossoms and their semi trailing habit, Surdiva® will generate flowers from top to bottom.
Perfect size Surdiva® is just the right size - small enough to be easily cultivated (by growers) and big enough to look strong and attractive to the home gardener. It fits perfectly into baskets, pots, window boxes or landscape plantings. Long flowering Surdivas have a long flowering life until late in the season. While most of the other bedding plants are already gone, Surdiva® are still displaying their beautiful bright flowers in the garden. Low maintenance Scaevola varieties belong to the most heat-tolerant bedding plants of the world, which makes them ideal for low-maintenance situations. They are care-free plants for the consumer due to their self-cleaning.
www.surdiva.com
Next Generation
3 cm
middle
very high
trailing
(flower size)
(earliness)
(branching)
(growth habit)
medium
5 weeks
≈ 12 weeks
1x / 2x
(vigour)
(rooting time)
(growing time)
(pinching)
Light Blue var. Bonsca 1419
3 cm
middle
very high
trailing / mounding
(flower size)
(earliness)
(branching)
(growth habit)
compact
5 weeks
≈ 12 weeks
1x / 2x
(vigour)
(rooting time)
(growing time)
(pinching)
www.surdiva.com
Fashion Pink var. Bonsca 1433
3 cm
middle
very high
trailing / mounding
(flower size)
(earliness)
(branching)
(growth habit)
compact
5 weeks
≈ 12 weeks
1x / 2x
(vigour)
(rooting time)
(growing time)
(pinching)
Deep Violet Blue var. Bonsca 1430
3 cm
middle
very high
trailing / mounding
(flower size)
(earliness)
(branching)
(growth habit)
compact
5 weeks
≈ 12 weeks
1x / 2x
(vigour)
(rooting time)
(growing time)
(pinching)
www.surdiva.com
Classics
White var. Bonsca 7288
3 cm
middle
medium
trailing
(flower size)
(earliness)
(branching)
(growth habit)
vigorous
5 weeks
≈ 12 weeks
1x / 2x
(vigour)
(rooting time)
(growing time)
(pinching)
Pink Blue var. Bonsca 7200
3 cm
middle
high
trailing
(flower size)
(earliness)
(branching)
(growth habit)
vigorous
5 weeks
≈ 12 weeks
1x / 2x
(vigour)
(rooting time)
(growing time)
(pinching)
www.grandaisy.com www.surdiva.com
Blue var. Bonscadebu
3 cm
middle
medium
trailing
(flower size)
(earliness)
(branching)
(growth habit)
vigorous
5 weeks
≈ 12 weeks
1x / 2x
(vigour)
(rooting time)
(growing time)
(pinching)
www.surdiva.com
Information
Cultivation I
How to use Surdiva® are unique semi trailing bedding plants suitable for a wide range of uses, from hanging baskets, window or balcony boxes to pots and landscape. It will look marvelous planted in the plain soil as a ground cover. It can be used under almost every climates because they are rain and heat tolerant. Surdiva® are care free self-cleaning plants for the consumers, who can enjoy them from May until very late in the season, when all other crops are already gone (November frost). This improved collection are more branching and more compact than usual Scaevola, displaying better looking final products. Its high flower power combined with eye catching flowers will show dense coloured spots in the garden. Our collection of Surdiva® offers a large choice of varieties with a similar habit but different colours, giving the opportunity to mix them easily for a beautiful result. They can also be planted in combination with other crops.
Propagation Take cuttings from vegetative stems: a cutting without a flower bud will root better. Surdiva® are easier to propagate than others Scaevola but it stays a crop relatively difficult to root: regarding the season it will take 4 to 6 weeks to have a rooted cutting ready to be potted. You can use rooting hormones, for example Rhizopon® B 0.1%. The last week of rooting, start to reduce the humidity, watering and temperature to acclimate your cuttings. Potting Start with certified clean material from one of the official MNP flowers dealers. Surdivas are suitable for all kind of pots from 10,5cm to hanging baskets and deco containers. It is recommended to use 3 plugs/pots for hanging baskets and big pots. Use a good quality bedding plant mixture that can contain enough moisture and has a good structure. Recommended pH of mixture is around 5,5/6,0.
Growing scheme Stick URC Week 1
Pinching Week 8
Final plant Small pots = week 14/16 Hanging baskets = week 18/21 Growing time: Small pots ≈ 8/10 weeks Hanging baskets ≈ 12/15 weeks
Rooting time: 4/6 weeks
Potting Week 6
Pinching If you use un-pinched cuttings, it is recommended to pinch your Surdivas in the first 2 weeks after potting, regarding plant size. A 2nd pinching can be useful for bigger plants, especially hanging baskets or big pots. Pinching can slightly delay flowering
Cultivanti on II
www.surdiva.com
Growing 1. Growing time Crop time is highly dependent of parameters such as pinching, variety, climate (especially temperature), final desired product, etc.. Scaevola are late crops, sold from mid/end of May. 2. Media and fertilizer Keep the pH around 5,5/6,0 for a better iron absorption and use a medium constant feed (≈200/250ppm). 3. Temperature Keep the temperature relatively high (18/20°C) the first 2/3 weeks after potting, in order to allow a good establishment of the rooting system. After this period the day temperature can be reduce around 16°C. A colder night temperature can be applied to grow a compacter crop, Surdiva® can easily stand temperature around 10°C for a short period. A warm cultivation can also be applied, resulting to a faster growth but also more vigorous plants. 5. Watering Surdiva® are plants requiring a moderate to moist watering. Don’t let the plants dry out otherwise they will lose flowers and buds. Over-watering must be avoided, a saturated soil leads to high risks of damaged roots and/or botrytis.
6. Growth regulation Growth can also be controlled with less watering, using negative DIF or cold morning strategy (from ≈4:00AM and during ≈6h T°C at ≈ 8°C). Surdivas can be kept compact enough by regulating the given amount of water (not water excessively), keeping the temperature cooler, pinching 2 times, using cold morning strategy or negative DIF. The use of growth regulator is usually not necessary. 7. Crop protection Surdiva® can be subject to thrips, white flies, leaf miner, botrytis, verticillium, pythium and rhizoctonia. Disclaimer The information above has been compiled with maximum care and is based on our current knowledge. MNP flowers is not responsible for the consequences of use or misuse of the above information. When using crop protection products or growth regulators, always comply with applicable laws and regulations in your country.
www.surdiva.com
Labels Official authorized label printing companies Contact one the official label printing companies of your choice. For printed pots you can contact Pรถppelmann/Teku. Gregg Marketing AG Elburg-Smit B.V. Floramedia Group B.V. Flora MGB (Mouthaan) Van Dillewijn Group B.V. Renner Print Media GmbH Hortipak and Ryedale Group
www.greggmarketing.de www.elburgsmit.com www.floramedia.com www.floramgb.nl www.dillewijn.nl www.renner-print.at www.hortipak.co.uk
www.mnpflowers.com
Behind the brand
About u s
Our four core activities The business of MNP flowers can broadly be divided into four core activities. 1. Testing & selection Each year MNP flowers selects and tests new and innovative varieties in close consultation with Suntory速 Flowers Ltd. The breeding of the plants takes place in Japan, Vietnam and Australia, where an extensive team of professionals works passionately together to create perfect plants for every garden and balcony worldwide. Thereafter, the quality and selection specialists of MNP flowers select the plants and varieties that are suited best to the European market of today. With a clear vision, profound insight and common sense, they test the selected novelties extensively at several testing locations. Requirements that need to be met by our novelties are earliness, sturdiness, floriferousness, weather resistance, colour consistency, growth and more. 2. Building brands After the final selection, the specialists decide which varieties will be introduced and which will be either retested or dismissed. This is the point where we start building brands! The marketing department is the creative heart of our organization. To perfectly position new products into the market, a specified market research is conducted to identify the end consumer of each novelty and his or her corresponding preferences. Thereafter, the product name and brand design is discussed and created in several intensive brainstorm sessions. We develop a brand story, a brand logo, labels,
pots, leaflets and an online platform, to present the brand in every way. Now the product is ready to be marketed! 3. Introduction, sales and licensing The most important activity is bringing our new varieties (novelties) to the professional market. MNP flowers introduces new varieties three times a year: during the IPM, the FlowerTrials速 and the FloraHolland Trade Fair. Consequently, there is always a reason to visit MNP flowers, both on location and during exhibitions. During a visit, business partners can express their interest in a new product and decide whether they want to run trials or to add the introduction to their assortment straightaway. To take up a new variety, a small license fee has to be paid for every Suntory速 plant that is sold. MNP flowers compensate for this fee by creating free marketing concepts, arranging free publicity and PR, safeguarding plant quality, future breeding activities, etc. for its partners. Hence, plants of MNP flowers are protected by trademark and plant variety rights. 4. Monitoring and support At MNP flowers we are happy to guide, advise and provide our business partners in all the support they need. Therefore, we work closely together with our licensees. We visit them as much as possible, not only to consult them about propagating and growing specific Suntory速 varieties, but also to listen and learn from their experiences in the field. This means, we can benefit from each other and establish a continuous growth and improvement of our business and breeding strategy every year.
Our bran ds
www.mnpflowers.com
The champions of tomorrow, today Since 1989, MNP flowers have managed the European rights, and is the master licensee, for all (future) products of the Japanese breeder Suntory® Flowers Ltd. Each year we select and introduce new and innovative varieties in close consultation with Suntory®. Above you will find a selection of our major brands. MNP flowers is widely acknowledged for introducing innovative, high quality and successful bedding plants into the European ornamental plant sector. We have built one of the strongest portfolios in the ornamental plant industry with numerous successful brands that are among the world’s best-known plants. Every year, we carefully select and test new discoveries before introducing them to the market. Furthermore, we improve and enrich our existing brands with new shapes and colours to meet with current consumer desires and new trends. We work closely with our licensees (propagators) and growers to make sure our products are always available and properly displayed, in all channels from exporters to retailers and wholesalers. Hence, we use multiple platforms to effectively market our products, from events to social media. Consequently, we ensure that the Suntory® genetics are always on top of consumers’ minds. Mission: “To contribute in creating a beautiful and healthy environment where people, flora and fauna can flourish.” Vision: “Quality is the key. We want to grow plants that give people value for money. We innovate, enrich and improve our products continuously, but also each individual by learning and being challenged every day.”
Contact
Get in touch with our team of professionals At MNP flowers we are happy to guide, advise and provide our business partners in all the support they need. Get in touch with our team of high qualified professionals.
Marije van Bochove Administrative Services Manager
Melvin Hoekstra Administrative Services Manager
+31 (0) 172 50 67 00 +31 (0) 172 50 67 00 m.vanbochove@mnpflowers.com m.hoekstra@mnpflowers.com
Jeroen F. Egtberts Managing Director
Willem Mulder Contract & License Administration
+31 (0) 653 23 80 36 j.egtberts@mnpflowers.com
+31 (0) 612 12 58 85 w.mulder@mnpflowers.com
Sjaak Oomkens Trial & Greenhouse Manager
Juliette Einhorn Quality & Selection Manager
+31 (0) 653 92 54 65 s.oomkens@mnpflowers.com
+31 (0) 653 53 41 92 j.einhorn@mnpflowers.com
www.mnpflowers.com
Sales agents
Klaas Droog Sales & License Manager
Erwin Giezen Head Marketing & Communications
Maxime de Witte Online Marketing & Communication Specialist
Paul Jackson Sales Agent & Brand Ambassador (UK)
+31 (0) 622 39 63 50 k.droog@mnpflowers.com
+31 (0) 619 94 54 82 e.giezen@mnpflowers.com
+31 (0) 620 36 45 77 m.dewitte@mnpflowers.com
+44 (0) 788 69 51 167 p.jackson@mnpflowers.com
Pamela Daatselaar Cultivation Specialist
Halit Celik Cultivation Specialist
+31 (0) 172 50 67 00 info@mnpflowers.com
+31 (0) 172 50 67 00 info@mnpflowers.com
General conditions
Events
Upcoming events 2019/2020 MNP flowers is with its Suntory® genetics represented on several events. This year we will be present at the following trade shows:
2019 Myplant & Garden Seasonal Trade Fair Senetti® Experience Flower Trials® Four Oaks Trade Show Sundaville® Retail Experience Glee Royal FloraHolland Trade Fair 2020 IPM
20 - 22 06 - 07 06 - 07 11 - 14 03 - 04 04 - 05 10 - 12 06 – 08
February March March June September September September November
28 - 31 January
Milan, Italy Naaldwijk, The Netherlands Naaldwijk, The Netherlands Leimuiderbrug, The Netherlands Cheshire, United Kingdom Leimuiderbrug, The Netherlands Birmingham, United Kingdom Aalsmeer, The Netherlands
Essen, Germany
All our offers, agreements and deliveries will be concluded according to our General terms of sale and delivery of Plantum, filed with Amsterdam Chamber of Commerce, Amsterdam office, on 23 April 1991. General conditions of October 2016 for the sale and delivery of products by the limited companies according to Dutch law MNP flowers, Moerheim New Plant B.V. and Rosaflor B.V. with its seat in Leimuiderbrug, all companies hereinafter individually to be called: ‘’MNP flowers’’. Disclaimer The information in this brochure is based on results obtained from trials carried out on test locations of MNP flowers. However, this brochure is compiled with great effort, MNP flowers cannot be held responsible for any inaccuracies, given advice and/or incomplete information obtained in this brochure. © MNP flowers Notifications Since 1989 MNP flowers is managing the European rights and is master licensee for all (future) genetics from Suntory Flowers Ltd. (Japan). MNP flowers and/or Suntory Flowers Ltd. varieties are protected by plant variety rights and/or US plant patent. All trademarks in this brochure are sole property of MNP flowers. ® Registered trademark Chamber of commerce Amsterdam The Netherlands 33228598 Registered trademark Surdiva® is a brand and registered trademark of hybrids from Scaevola, bred by the Japanese breeder Suntory Flowers Ltd. Colophon Printed by © 2019 MNP flowers, Leimuiderbrug, all rights reserved. MNP flowers does not assume responsibility for any possible damage resulting from the use of this publication or its contents.
www.mnpflowers.com
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