The Collection
2019/2020
www.grandaisy.com
About Imagine yourself in a fairytale-like Tuscan landscape with rolling golden hills full of vineyards, sunflowers, olive trees and sparkling light. In the distance, a picturesque orange village looms up. You think of a big wooden table on the terrace of a small farmhouse. Surrounded with lemon trees and terracotta pots full of large, gold coloured Grandaisies. The table is decorated with a red and white checkered tablecloth and richly filled with vigs and cheese, freshly baked bread, colourful spices, the clearest olive oil and sweet barolo wine. Feelings of pleasure and joy overwhelm you. This is what they call a piece of heaven. The ease and the calmness of the place. You wish it would stay forever this way. That’s why we say “A Grandaisy® for your thought.” Flower powerrrrrr The Grandaisy® collection instantly turns your garden into a bright and cheerful display of big, energetic flowers with truly striking colours. Grandaisy® is a collection of fast growing, early flowering, and very large flowered Argyranthemum which are strong, healthy and suitable for almost every climate. To fully appreciate the lively colours of Grandaisy®, you can use it as a patio plant, a bedding plant or in charming balcony boxes and big decorative pots. It’s a high value product and the new standard in large flowered daisies.
www.grandaisy.com
Identity The introduction of Grandaisy® as a brand prompted the marketing department of MNP flowers to make a beautiful identity that suits the plants well. Therefore, we have taken appealing pictures of our plants, created a new logo, written new texts, developed new designs and, most importantly, introduced even more successful and new Grandaisy® varieties. The complete Grandaisy® branding is specially designed to tell you the full story of Grandaisy® and inform you of its special characteristics and the feelings it evokes. These days consumers want more! They prefer a specially made design, more background information, more involvement with the product (customer experience) and, most importantly, they wish to create a sea of flowers and long lasting plants in their own garden. Preferably with excellent value for money. All these factors add extra value to the plant (brand) and can be achieved through official branding.
For example, the official branded labels make the plants more visible and recognisable on the shop floor. They provide more information and tell a clearer story about the positive and distinctive characteristics of the species as compared to its competitors. This encourages consumers to return and buy the same brand – Grandaisy® – again! Ultimately, more plants are sold and everybody in the (supply) chain will benefit. We will not keep these designs and new information to ourselves. Instead, we plan to share it all with our partners which means our customers (licensees, growers, garden centers, etc.) can profit equally. The goal is not only to sell more plants but also to keep costs low, make a better and more reliable impression on the end consumer and stay ahead of the competition. If you would like more information about the Grandaisy® brand or other MNP flowers brands, please feel free to contact head of marketing & communications Mr. Erwin Giezen.
www.grandaisy.com
Advantages
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New
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Ivory Halo var. BONMAX 15133 Hello halo! The bright white coloured GrandaisyÂŽ Ivory Halo is an Argyranthemum with remarkable big flowers. In the middle of the flower you will find a light yellow ring around a dark heart from where its name arises. This Argyranthemum variety blooms early, has a medium vigour, good branching, and a strong garden performance. Moreover, it has a great re-flowering power at the end of the season. Therefore, you can enjoy Ivory Halo throughout the year.
6.5 cm
very early
high
18 °C
30 cm
3 weeks
(flower size)
(earliness)
(branching)
(growth temp.)
(height)
(rooting time)
vigorous
mounding
15 / 17 cm
9 weeks
1x / 2x
medium
(vigour)
(growth habit)
(advised pot size)
(growing time)
(pinching)
(growth regulator)
6.5 cm
very early
high
18 °C
30 cm
3 weeks
vigorous
mounding
15/17 cm
9 weeks
1x / 2x
medium
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Gold var. BONMA 14114 Golden beauty This very special gold Argyranthemum immediately catches your eye when it reaches its full flowering potential. The big flowers of gleaming yellow gold have dark brown hearts and form a homogene flower display, transforming your garden into a sea of gold. This GrandaisyÂŽ variety has a perfect round mounding shape and is very compact.
6 cm
middle
high
18 °C
25 cm
3 weeks
(flower size)
(earliness)
(branching)
(growth temp.)
(height)
(rooting time)
very compact
mounding
15 / 17 cm
10 weeks
1x
none / low
(vigour)
(growth habit)
(advised pot size)
(growing time)
(pinching)
(growth regulator)
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Ruby var. BONMA 138 Big red jewel This red jewel starts its abundant flowering with a hint of yellow, turning into a bright red colour which is intensified by the dark green foliage and the yellow ring around the dark heart of the flower. This special Argyranthemum shows its super large flowers beautifully due to its compact growth.
6.5 cm
early
high
18 °C
25 cm
3 weeks
(flower size)
(earliness)
(branching)
(growth temp.)
(height)
(rooting time)
compact
mounding
15 / 17 cm
9 weeks
1x / 2x
low
(vigour)
(growth habit)
(advised pot size)
(growing time)
(pinching)
(growth regulator)
www.grandaisy.com
Pink Tourmaline var. BONMA 15119 Pink it up! The GrandaisyÂŽ Pink Tourmaline has an unusual intense pink colour with a white ring that contrasts with its dark heart. The exceptionally large and vivid flowers are matched by light green foliage and a compact growth habit. This striking variety with high colour impact, shows its full potential on a sunny place, where it will flower abundantly.
6 cm
early
medium
18 °C
20 cm
3 weeks
(flower size)
(earliness)
(branching)
(growth temp.)
(height)
(rooting time)
medium
mounding / semi-trailing
15 / 17 cm
9 weeks
1x / 2x
medium
(vigour)
(growth habit)
(advised pot size)
(growing time)
(pinching)
(growth regulator)
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Collection
Ivory Halo var. BONMAX 15133
6.5 cm
very early
high
30 cm
(flower size)
(earliness)
(branching)
(height)
vigorous
9 weeks
1x / 2x
medium
(vigour)
(growing time)
(pinching)
(growth regulator)
Gold var. BONMA 14114
6 cm
middle
high
25 cm
(flower size)
(earliness)
(branching)
(height)
very compact
10 weeks
1x
none / low
(vigour)
(growing time)
(pinching)
(growth regulator)
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Pink var. BONMAX 9163
6 cm
early
high
20 cm
(flower size)
(earliness)
(branching)
(height)
medium
10 weeks
1x / 2x
medium
(vigour)
(growing time)
(pinching)
(growth regulator)
Pink Tourmaline var. BONMA 15119
6 cm
early
medium
20 cm
(flower size)
(earliness)
(branching)
(height)
medium
9 weeks
1x / 2x
medium
(vigour)
(growing time)
(pinching)
(growth regulator)
Red Orange var. BONMAX 1338
6.5 cm
early
medium
30 cm
(flower size)
(earliness)
(branching)
(height)
vigorous
9 weeks
2x
high
(vigour)
(growing time)
(pinching)
(growth regulator)
Ruby var. BONMA 138
6.5 cm
early
high
25 cm
(flower size)
(earliness)
(branching)
(height)
compact
9 weeks
1x / 2x
low
(vigour)
(growing time)
(pinching)
(growth regulator)
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Red var. BONMAX 1472
7.5 cm
early
low
35 cm
(flower size)
(earliness)
(branching)
(height)
very vigorous
9 weeks
2x
high
(vigour)
(growing time)
(pinching)
(growth regulator)
Deep Red var. BONMAX 14143
8 cm
early
medium
25 cm
(flower size)
(earliness)
(branching)
(height)
compact
9 weeks
1x / 2x
medium
(vigour)
(growing time)
(pinching)
(growth regulator)
www.grandaisy.com
Information
Cultivation I How to use Grandaisy® is a strong and healthy plant, suitable for almost every climate. It can be used as a patio plant, in balcony boxes and as a bedding plant, but is also ideal for container pots, hanging baskets, window boxes and landscapes. The plants will flower from early spring until the end of the summer if well cared for. Old flowers are not very noticeable but it is good for the plant to take them out regularly. Another option is to simply cut back your plant at the foliage limit. Then it will reflower abundantly in the following weeks. Additionally, it helps to keep the plant compact and well-shaped. Due to its fast growing power, you can easily repot a single Grandaisy® plant into a big container. A few weeks later you will have a nice shaped big plant enlightening your garden. Growing scheme Stick URC Week 1
Pinching Week 5/6
Rooting time: 2/3 weeks
Final plant Week 13/14 Growing time: 11 weeks
Potting Week 3/4
Flowering characteristics What highlights Grandaisy® among the standard Argyranthemum is its impressive flower size and vigour.
Grandaisy® flowers are more than twice the size of a standard Argyranthemum and some are reaching a size up to 9/10cm. Furthermore, the highly advanced breeding of Grandaisy® has created a superior result, leading to early blooming varieties with striking colours. Propagation Select cuttings from vegetative stems: a cutting without a flower bud will root better. Grandaisies are very fast and easy to root: regarding the season it will take 2 to 3 weeks to have a rooted cutting ready to be potted. The last week of rooting, start to reduce the humidity, watering and temperature to acclimate your cuttings. Potting Start with certified clean material from one of the official MNP flowers dealers. Because cuttings are growing very fast, it is recommended to pinch them all while still in the trays. This will allow a better branching and a more homogeneous culture. Grandaisy® is more suitable for bigger pot sizes, such as 15/17 cm pots. Use a good quality bedding plant mixture that can contain enough moisture and has a good structure. pH of mixture can be around 6,0/6,5. Pinching If you use unpinched cuttings, it is recommended to pinch your Grandaisy® in the first 2 weeks after potting, regarding the plant size. A second pinching round can be useful to get a perfect branching plant, especially for plants in big containers or in low light conditions. Pinching can slightly delay flowering.
www.grandaisy.com
Cultivation II Growing 1. Growing time Crop time is highly dependent on parameters such as pinching, variety, climate, use of growth regulator etc … In a general, you can assume a growing time of 11 weeks. 2. Media and fertilizer Keep the pH around 6,0/6,5 and use constant feed at 2/3 g/L with additional iron as needed (promote good leaf colour). A full complement of minor elements should be provided. 3. Temperature A day temperature around 20°C is indicated to grow your Grandaisy®. To high temperatures will promote stem stretching. If necessary, your plants can be moved to a slightly colder environment 2/3 weeks after potting, once the root system is well developed. A colder night temperature (between 10 and 15°C) will promote good branching and a nicer habit but a frequent temperature under 10°C will increase crop time. 4. Watering To grow a compact plant, it is advisable not to water excessively, so that you avoid soil saturation and allow the plants to dry between irrigations. However, during summertime it is required to apply frequent watering. 5. Crop protection Watch out for aphids, thrips, white fly, leafminers. botrytis, rhizoctonia, Pythium. Grandaisy® is insensitive to mildew.
6. Growth regulation Your Grandaisy® can be kept compact by regulating the given amount of water (don’t water excessively), keeping the temperature low, pinching the plants two times, using a cold morning strategy or negative DIF, growing the crop in a light environment or using growth regulators. We have positive experiences with Alar at 1.5 to 3 g/L and Cycocel at 0.75 to 1.0 g/L can also be used. PGR applied late in the crop cycle can delay flowering from 1/2 weeks and reduce the flower size. We highly recommend avoiding application once flower buds appear. Bonzi applied as a drench at 2 to 5 mg/L can hold the crop allowing flower development to continue, which is very useful for a late stage application. However, its use is not recommended due to its high power, which requires a very precise dosage and makes it very delicate to use. A misuse can stop the crop completely. Please note that the need of growth regulation is highly dependent of the variety characteristics 7. Environment A good lighting level is recommended because low light environments will promote stretchy stems. Long days promote the best flowering. Short days result in a longer crop time. To accelerate this time, you can increase the night temperature. Disclaimer The information above has been compiled with maximum care and is based on our current knowledge. MNP flowers is not responsible for the consequences of the use or misuse of above information. When using crop protection products or growth regulators, always comply with applicable laws and regulations in your country.
Product Overview introduction (year)
2020 2019 2017 2019 2017 2019 2018 2018
Flower colour
variety name
denomination (var.)
flower size (cm)
earliness
branching
growth temp. (°C)
height (cm)
rooting time (wks)
vigour
growth habit
advised pot size (cm)
growing time (wks)
pinching
growth regulator
Ivory Halo Gold Pink Pink Tourmaline Red Orange Ruby Red Deep Red
Bonmax 15133 Bonma 14114 Bonmax 9163 Bonma 15119 Bonmax 1338 Bonma 138 Bonmax 1472 Bonmax 14143
6.5 6.0 6.0 6.0 6.5 6.5 7.5 8.0
very early middle early early early early early early
high high high medium medium high low medium
18 18 18 18 18 18 18 18
30 25 20 20 30 25 35 25
3 3 3 3 3 3 3 3
vigorous very compact medium medium vigorous compact very vigorous compact
mounding mounding mounding semi-trailing mounding mounding mounding semi-trailing
15 / 17 15 / 17 15 / 17 15 / 17 15 / 17 15 / 17 15 / 17 15 / 17
9 10 10 9 9 9 9 9
1x / 2x 1x 1x / 2x 1x / 2x 2x 1x / 2x 2x 1x / 2x
medium none / low medium medium high low high medium
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Availability Licensees, growers, exporters & (online) retailers We are very proud to collaborate with innovative and professional partners throughout the world. We work with propagators and growers in every European country but also in Africa and the Middle East. If you would like to become our partner, please feel free to contact us.
Licensees Looking for cuttings or Grandaisy® young plants? Check out the list of licensees below. Selecta Klemm GmbH & Co. KG Cohen Propagation Nurseries Gruppo Padana Ortofloricoltura Florensis B.V. G3 Ungplanter AS Ball Colegrave
www.selecta-one.com www.cohennur.co.il www.gruppopadana.com www.florensis.com www.g3.no www.ballcolegrave.co.uk
(Online) Retailers Where can I buy my Grandaisy®? Check out the short list below for an (online) retailer in your neighborhood. Jacques Briant Jardiland Brookside Nursery Great Little Garden J. Parker’s Mail Shop Notcutts Sarah Raven Thompsen & Morgan Van Meuwen Wyevale Garden centres
www.jacques-briant.fr www.jardiland.com www.brooksidenursery.co.uk www.greatlittlegarden.co.uk www.jparkers.co.uk www.mailshop.co.uk www.notcutts.co.uk www.sarahraven.com www.thompson-morgan.com www.vanmeuwen.com www.wyevalegardencentres.co.uk
The growers, exporters and (online) retailers short lists are carefully composed (September 2018) out of companies which can be easily found on the internet. If you are a grower, exporter or (online) retailer on the European market and want to be published on this list and on the Grandaisy® website (www.grandaisy.eu/availability), please send an e-mail to e.giezen@mnpflowers.com.
POS ARGYRANTHEMUM HYBRIDS
ARGYRANTHEMUM HYBRIDS ARGYRANTHEMUM HYBRIDS
White
Yellow ‘18
BONMAX 0983
BONMAX 1228
Gold BONMAX
Pink BONMAX 9163
Pink Tourmaline
Red Orange BONMAX 1338
Ruby BONMAX
Deep Red BONMAX 14143
BONMAX
ARGYRANTHEMUM HYBRIDS
ARGYRANTHEMUM HYBRIDS
Colour labels
Insert labels
Printed pots
Company car
Labels on stick
WWW.GRANDAISY.COM
WWW.GRANDAISY.COM
WWW.GRANDAISY.COM
WWW.GRANDAISY.COM
www.grandaisy.com
POS for CC trolley
Sandwich boards & Roll-up banners
www.grandaisy.com
Labels Official authorized label printing companies Contact one the official label printing companies of your choice. For printed pots you can contact Pรถppelmann/Teku. Gregg Marketing AG Elburg-Smit B.V. Floramedia Group B.V. Flora MGB (Mouthaan) Van Dillewijn Group B.V. Renner Print Media GmbH Hortipak and Ryedale Group
www.greggmarketing.de www.elburgsmit.com www.floramedia.com www.floramgb.nl www.dillewijn.nl www.renner-print.at www.hortipak.co.uk
Agents
www.mnpflowers.com
Behind the brand
About us
Our four core activities The business of MNP flowers can broadly be divided into four core activities. 1. Testing & selection Each year MNP flowers selects and tests new and innovative varieties in close consultation with Suntory速 Flowers Ltd. The breeding of the plants takes place in Japan, Vietnam and Australia, where an extensive team of professionals works passionately together to create perfect plants for every garden and balcony worldwide. Thereafter, the quality and selection specialists of MNP flowers select the plants and varieties that are suited best to the European market of today. With a clear vision, profound insight and common sense, they test the selected novelties extensively at several testing locations. Requirements that need to be met by our novelties are earliness, sturdiness, floriferousness, weather resistance, colour consistency, growth and more. 2. Building brands After the final selection, the specialists decide which varieties will be introduced and which will be either retested or dismissed. This is the point where we start building brands! The marketing department is the creative heart of our organization. To perfectly position new products into the market, a specified market research is conducted to identify the end consumer of each novelty and his or her corresponding preferences. Thereafter, the product name and brand design is discussed and created in several intensive brainstorm sessions. We develop a brand story, a brand logo, labels,
pots, leaflets and an online platform, to present the brand in every way. Now the product is ready to be marketed! 3. Introduction, sales and licensing The most important activity is bringing our new varieties (novelties) to the professional market. MNP flowers introduces new varieties three times a year: during the IPM, the FlowerTrials速 and the FloraHolland Trade Fair. Consequently, there is always a reason to visit MNP flowers, both on location and during exhibitions. During a visit, business partners can express their interest in a new product and decide whether they want to run trials or to add the introduction to their assortment straightaway. To take up a new variety, a small license fee has to be paid for every Suntory速 plant that is sold. MNP flowers compensate for this fee by creating free marketing concepts, arranging free publicity and PR, safeguarding plant quality, future breeding activities, etc. for its partners. Hence, plants of MNP flowers are protected by trademark and plant variety rights. 4. Monitoring and support At MNP flowers we are happy to guide, advise and provide our business partners in all the support they need. Therefore, we work closely together with our licensees. We visit them as much as possible, not only to consult them about propagating and growing specific Suntory速 varieties, but also to listen and learn from their experiences in the field. This means, we can benefit from each other and establish a continuous growth and improvement of our business and breeding strategy every year.
Our brands
www.mnpflowers.com
The champions of tomorrow, today Since 1989, MNP flowers have managed the European rights, and is the master licensee, for all (future) products of the Japanese breeder Suntory® Flowers Ltd. Each year we select and introduce new and innovative varieties in close consultation with Suntory®. Above you will find a selection of our major brands. MNP flowers is widely acknowledged for introducing innovative, high quality and successful bedding plants into the European ornamental plant sector. We have built one of the strongest portfolios in the ornamental plant industry with numerous successful brands that are among the world’s best-known plants. Every year, we carefully select and test new discoveries before introducing them to the market. Furthermore, we improve and enrich our existing brands with new shapes and colours to meet with current consumer desires and new trends. We work closely with our licensees (propagators) and growers to make sure our products are always available and properly displayed, in all channels from exporters to retailers and wholesalers. Hence, we use multiple platforms to effectively market our products, from events to social media. Consequently, we ensure that the Suntory® genetics are always on top of consumers’ minds. Mission: “To contribute in creating a beautiful and healthy environment where people, flora and fauna can flourish.” Vision: “Quality is the key. We want to grow plants that give people value for money. We innovate, enrich and improve our products continuously, but also each individual by learning and being challenged every day.”
Contact
Get in touch with our team of professionals At MNP flowers we are happy to guide, advise and provide our business partners in all the support they need. Get in touch with our team of high qualified professionals.
Marije van Bochove Administrative Services Manager
Melvin Hoekstra Administrative Services Manager
+31 (0) 172 50 67 00 +31 (0) 172 50 67 00 m.vanbochove@mnpflowers.com m.hoekstra@mnpflowers.com
Jeroen F. Egtberts Managing Director
Willem Mulder Contract & License Administration
+31 (0) 653 23 80 36 j.egtberts@mnpflowers.com
+31 (0) 612 12 58 85 w.mulder@mnpflowers.com
Sjaak Oomkens Trial & Greenhouse Manager
Juliette Einhorn Quality & Selection Manager
+31 (0) 653 92 54 65 s.oomkens@mnpflowers.com
+31 (0) 653 53 41 92 j.einhorn@mnpflowers.com
www.mnpflowers.com
Sales agents
Klaas Droog Sales & License Manager
Erwin Giezen Head Marketing & Communications
Maxime de Witte Online Marketing & Communication Specialist
Paul Jackson Sales Agent & Brand Ambassador (UK)
+31 (0) 622 39 63 50 k.droog@mnpflowers.com
+31 (0) 619 94 54 82 e.giezen@mnpflowers.com
+31 (0) 620 36 45 77 m.dewitte@mnpflowers.com
+44 (0) 788 69 51 167 p.jackson@mnpflowers.com
Pamela Daatselaar Cultivation Specialist
Halit Celik Cultivation Specialist
+31 (0) 172 50 67 00 info@mnpflowers.com
+31 (0) 172 50 67 00 info@mnpflowers.com
General conditions
Events
Upcoming events 2019/2020 MNP flowers is with its Suntory® genetics represented on several events. This year we will be present at the following trade shows:
2019 Myplant & Garden Seasonal Trade Fair Senetti® Experience Flower Trials® Four Oaks Trade Show Sundaville® Retail Experience Glee Royal FloraHolland Trade Fair
20 - 22 06 - 07 06 - 07 11 - 14 03 - 04 04 - 05 10 - 12 06 – 08
2020 IPM
28 - 31 January
February March March June September September September November
Milan, Italy Naaldwijk, The Netherlands Naaldwijk, The Netherlands Leimuiderbrug, The Netherlands Cheshire, United Kingdom Leimuiderbrug, The Netherlands Birmingham, United Kingdom Aalsmeer, The Netherlands
Essen, Germany
All our offers, agreements and deliveries will be concluded according to our General terms of sale and delivery of Plantum, filed with Amsterdam Chamber of Commerce, Amsterdam office, on 23 April 1991. General conditions of October 2016 for the sale and delivery of products by the limited companies according to Dutch law MNP flowers, Moerheim New Plant B.V. and Rosaflor B.V. with its seat in Leimuiderbrug, all companies hereinafter individually to be called: ‘’MNP flowers’’. Disclaimer The information in this brochure is based on results obtained from trials carried out on test locations of MNP flowers. However, this brochure is compiled with great effort, MNP flowers cannot be held responsible for any inaccuracies, given advice and/or incomplete information obtained in this brochure. © MNP flowers Notifications Since 1989 MNP flowers is managing the European rights and is master licensee for all (future) genetics from Suntory Flowers Ltd. (Japan). MNP flowers and/or Suntory Flowers Ltd. varieties are protected by plant variety rights and/or US plant patent. All trademarks in this brochure are sole property of MNP flowers. ® Registered trademark Chamber of commerce Amsterdam The Netherlands 33228598 Registered trademark Grandaisy® is a brand and registered trademark of hybrids from Argyranthemum, bred by the Japanese breeder Suntory Flowers Ltd. Colophon Printed by © 2019 MNP flowers, Leimuiderbrug, all rights reserved. MNP flowers does not assume responsibility for any possible damage resulting from the use of this publication or its contents.
www.mnpflowers.com
Our location
Key to symbols
MNP flowers Weteringweg 3a 2155 MV Leimuiderbrug The Netherlands
EN
/MNPflowers
info@mnpflowers.com www.mnpflowers.com www.grandaisy.com
T +31 (0) 172 506 700 F +31 (0) 172 506 675
/MNPflowers
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