Explore now what’s new from ‘the plant pioneers’ for propagators, growers, exporters, wholesalers and retailers
BEDDING PLANTS 2022 / 2023
MUSTHAVES MAGAZINE
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“We feed the soil with our unlimited love, passion & dedication.”
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“We create new markets, instead of supplementing existing ones. We’ve been pioneers & gamechangers since 1888.”
CONTENTS
THE PREFACE
10 - 15
NEW*FOR PROPAGATORS
26 - 33
OUR HERITAGE
34 - 35
BRAND VALUES
*Test & clean starting material (in vitro) available now!
16 - 19
NEW*FOR GROWERS
*Young plants (RC & URC) from propagators available now!
20 - 25
NEW*FOR RETAILERS
*(half) finished plants from growers available now!
36 - 43
MEDIA CENTER
44 - 45
GET IN TOUCH
BEDDING PLANTS 2022 / 2023
06 -09
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BEDDING PLANTS 2022 / 2023
THE PREFACE
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OUR PASSION We are pioneers & trendsetters in breeding, selecting,
That’s why we can market our genetics (years) earlier than
marketing, and licensing innovative & superior quality
other breeders. Our challenge is therefore to conquer the
bedding plants. Our passion is to give the world unique
market with a small team of passionate professionals as
and high-quality indoor & outdoor plants which make the
effectively and originally as possible. By being the first on the
modern consumer happy and the world more colourful.
market, a sophisticated marketing vision, a professional
Besides that, we want to create new markets, instead of
dealer network of healthy cuttings, passionate growers
supplementing existing ones. How do we do this?
making ultimate quality finished plants and wide sales channels, we can build great brand awareness and quickly
We sell our genetics to growers and propagators under
gain large market shares.
license as widely as possible, so everyone can become our customer (licensee) or even a breeder (propagators). Because we don’t have our own production of cuttings we can fully focus on breeding, selection and effective brand marketing of the unique properties and quality with end
Erwin Giezen
consumers in our mind.
Head Marketing, Communications & Trade
BEDDING PLANTS 2022 / 2023
“We fully focus on breeding, selection & effective brand marketing.”
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BEDDING PLANTS 2022 / 2023
BEDDING PLANTS 2022 / 2023
Pioneers and trendsetters in breeding, selecting, marketing and licensing of innovative and superior quality (bedding) plants.
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NEW*FOR PROPAGATORS *Test and clean starting material (in vitro) available now!
LILAC
COMPACT PINK
Var. Bonmad 8142
Var. Bonsc 16100
Var. Bonsca 6192
It will be a never ending summer with the new
When Art Deco meets modern fashion Surdiva® Lilac
This year we welcome into Surdiva® Collection a new
Grandaisy® Giant White Yellow Eye! Giant flowers,
comes up! More fan-shaped flowers in a new and
icon. As the name says, Surdiva® Compact Pink has
longer resistance and more lasting beauty. Welcome
particular colour.
smaller size and shape if compared to a Classic one,
her into the list of your summer favourite decorative plants.
but same elegance and style.
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GIANT WHITE YELLOW EYE
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DARK YELLOW FLAME
DARK PINK FLAME
RED FLAME
Var. Bonxer 1862
Var. Bonxer 1816
Var. Bonxer 1856
Granvia® Dark Yellow Flame will amaze you with its
Pink is the fashion colour this year, bright and
Intense red, as passion & love. We are excited to add a
changes in colour between when it has half-closed
bubbling, as our Granvia® Dark Pink Flame.
new shade to the Granvia® collection, welcome to the
flowers and when it decides to show its intense yellow heart to the world!
Granvia® Red Flame!
FLAMINGO PINK
LAGOON BLUE STAR
Var. Sunpa 0931
Var. Sunpa 201
Var. Keiperurihem
We can assure you have ever seen a yellow like this!
“Do the Flamingo this summer.” The Flamingo Pink is
Immerse yourself in a special lagoon full of flowers…
Bright and shining like the sun at midday, she will light
unique because of the beautiful drawing on the flower.
Surfinia® Lagoon Blue Star is here and she is already
even the darkest of gardens. She grows compact with
The edges of the flower are flamed light pink. It
blooming!
lots of flowers and her peculiarity, further her special
resembles the feathers of a flamingo, which is also
colour, is that her hearts has different colours shades.
why this species gets its name. Furthermore, the
She is a very special one!
flower has dark pink speckles.
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GOLD
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PURPER RED WHITE HALO Var. Sene Nina 55 Say “Hi” to this new and beautiful Senetti® Red White Halo! She is so particular to seem painted… but she is not! Her peculiarity stays in her bright and special combination of colours, but it is not her only power. Find out more in the description below.
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NEW*FOR GROWERS *Young plants (RC & URC) from propagators available now!
RED ORANGE FLAME
BIG WHITE
Var. Bonxe 1642
Var. Bonxer 1639
Var. Sunpa 4571
Let’s pop some pink bubbles, because this year we are
The crispiness is tinged with new colours: the new
The Big White will conquer you with her amazing pure
introducing our Granvia® in Pink Flame. These
Granvia® shade is hot just to see! The Red Orange
and candid colour white. Elegance and simplicity are
bubblegum coloured flowers are a true girls dream. If
colour is reminiscent of a flame that does not burn to
her strong points, the high contrast between flower
it would be up to us, we’d cover every gardens in these
the touch but still surprises with its crunchy petals.
colours and leaves is inestimable and very attractive.
Alice in Wonderland blooms.
Flowers up to 9 cm large and fast flowering make up
BEDDING PLANTS 2022 / 2023
PINK FLAME IMPR.
the perfect picture of a classic.
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RED ORANGE
WHITE RED EYE
Var. Sene Igonii
Var. Sene Niregoku
The red sensation! This pure red Pericallis variety is the
Of course you know the Senetti® White already. The
brightest variety on the market. It radiates power and
whitest Pericallis on the market. But this is another
passion in early spring. The strong colour of the
special white variety. It has a red heart instead of blue
Senetti® Red Orange will blow your mind!
and its petal edges are coloured in red/purple which gives it a real subtle glow.
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NEW*FOR RETAILERS *(Half) finished plants from growers available now!
CARMINE XXL
FASHION PINK
Var. Sunpa 4132
Var. Sunpa 2015
Var. Sunpa 4411
A new yellow addition to our classic Sundaville®
We’re so excited to share the Carmine XXL with you.
We know you were waiting for Fashion in Pink! So here
collection. She won’t give you lemons, but she’ll shower
She’s a twist on our classics as her big red flowers have
it is. Bright and bubbly, just like you would expect. She
you with plenty of flowers. And although sour might be
a velvety feel, which is almost fabric like. It makes her
is a little sun worshipper and doesn’t require a lot of
in her name, she is just the sweetest. Adding her to
look very lush and luxurious. Her big flowers can get as
water. She’s perfectly mounding and fits perfectly on
your collection of garden plants will create the ultimate
big as 9 centimeters.
any garden table. It’s going to be a lazy summer with
summer vibe.
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LEMON
this pink lady in your garden.
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SUPER BLUE
KOBALT BLUE
SNOW BLANKET
Var. Sunsenesubu
Var. Sunsenehaha
Var. Bonsca 14206
We proudly present another never seen colour in our
This might come a little out of the blue, but we’re
Surdiva® Snow blanket has even better branching and
Senetti® collection: Super Blue. This Senetti® has
introducing a second blue variety: Kobalt Blue. You’ll
grows more compact than our classic white variety.
flowers that look like they’ve been dipped in ink, as
be truly able to trade those winter blues for floral
She blooms fully, rich and like a real diva!
their hue is deeply blue. The yellow pollen forming at
blues and fill your garden with Senetti® super early
its heart almost look like stars on a blue night sky
spring.
background.
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TRAILING VIOLET
TRAILING LIGHT YELLOW
Var. Surf Minisaro
Var. Surf Migoyago
Var. Surf Tohakuha
Her pure white cloud of flowers, decorated with subtle
This year we’re re-introducing this icon, innovated and
This Light Yellow Surfinia® seems to come straight
green veins give off a modern and cool vibe. This
improved. Meet Surfinia® Trailing Violet 2.0. She’s
from the enchanted forest. Her heart shows a bright
trailing Petunia has quite big flowers as they can grow
stronger, bouncier and last longer. A next generation
yellow, which overflows in pastel coloured petals. Her
up to 7 centimeters. She’s an early bloomer and lasts
of queens is born.
flowers are playful, curly and pop nicely off the green
longer than the average Petunia. It results in a floral
foliage. This Trailing Surfinia® also lasts and blooms
fairytale.
earlier than the average Petunia.
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WHITE MORN
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TRAILING BLUE VEIN
YELLOW SUNSHINE
Var. Surf Gorehago
Var. Bonma 189
Surfinia® was the very first vegetative Petunia series. It
The Grandaisy® Yellow Sunshine is another yellow
reinvented the category and lead the vegetative
variety. But where our Gold variety is shimmering,
annuals revolution. Surfinia® Petunias are No. 1 in
shiny and bright, is Grandaisy® Sunshine a softer
Europe, where brilliant cascades fall from window
yellow.
boxes everywhere.
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OUR HERITAGE
GAMECHANGERS
FROM SEED TO CUTTINGS
Through the export and trade in Japan with Keisei Rose
With our extensive cooperation, we have completely turned
Nurseries, in 1987 we came in contact with the company
the ornamental plant sector upside down. It was now a
Suntory®, which was mainly known for its whiskeys,
foregone conclusion for many propagators to only set up
liqueurs, beers and soft drinks, but they also had a small
productions with young plants from cuttings. From this
plant breeding section together with Keisei Rose
moment on seed raised Petunia’s got a strong competitor.
knowledge about the European market to introduce their
It's interesting to know if you are or have been working
genetics. With a lot of interest, Theo Ruys and the current
within the floriculture industry, that many international
CEO of MNP, Jeroen Egtberts, flew to Japan to see their
propagators and/or breeders as you know today would
varieties. This is where they saw the future of (bedding)
not have existed or have been so successful without the
plants.
discovery, evolution and bold introduction of this first Petunia from cuttings by MNP / Suntory in 1990.
They discovered a totally new Petunia variety in their flowering fields with amazing flowers and growth
Since the introduction of Surfinia® 30 years ago,other
characteristics. In 1988 Jeroen pitched the European
milestones have followed. We’ve introduced the first
marketing plan for this new trailing Petunia species and
mini-petunia or Calibrachoa (Million Bells®), the first
called it Surfinia®. The introduction in Europe began, along
Pericallis (cineraria) from cuttings named Senetti®, the first
with the opening of a new business unit called Moerheim
Red Mandevilla (Sundaville® Red), and the further
New Plant (MNP) in 1989.
innovation of the Mandevilla/Dipladenia group as a pot & tub plant. The first compact and early flowering pink and
After thorough tests and selections, we introduced the
white Euphorbia (poinsettias) with Princettia®. We innovated
Surfinia® Purple in 1992. This was the world’s very first
the Scaevola market with the new Surdiva® varieties. The
(trailing) Petunia from cuttings, which turned out to be a
latest introduction and revelation of the large-flowered,
global revolution. Surfinia® Purple would be the best-selling
compact strawflowers (Xerochrysum Bracteatum) as a pot
Petunia worldwide for a long time. Alongside this success,
plant (Granvia®). Year by year we are enlarging all the
we obtained the future rights for test, selection, marketing &
brand's collections with unmatched quality and innovative
sales of all Suntory® genetics in Europe, the Middle East,
varieties.
and Africa as head licensor.
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Nurseries. They were looking for a trusted partner with
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“We changed the game. Where plants were always grown from seed, now almost all are grown from cuttings.”
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JOINED FORCES From 2021 we are proud to sell our commercial services
It's the cultural strengths that connect and reinforce us. The
and products in Europe, the Middle East and Africa under
Japanese innovativeness and the immense sense of detail in
the name MNP / Suntory! This commercial move allows us
combination with the Dutch effectiveness and free trading
to communicate our corporate message in a stronger and
spirit has been the formula for success for so long but the
more efficient way.
most important thing is that we’re honest, loyal and respect each other. This is how we keep building a stronger and
By working together intensively for over three decades, MNP (the Netherlands) & Suntory Flowers Ltd. (Japan) became inseparable. The partnership we have, moved from a strong collaboration to a solid cooperation.
more recognizable brand for the future.
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“Loyalty, trust & honesty are the most important ingredients for our success.”
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GROWING TOGETHER With our business model we sell genetics under license (PBR) mainly for vegetative plant propagation (cuttings)
BEDDING PLANTS 2022 / 2023
to specialized companies, so called propagators. Due to this model, we have grown into experts and pioneers in the field of high-quality summer bloomers. This model offers many advantages as we mentioned before. Another big advantage is that with a wider distribution of our products we can get a more effective market coverage and also healthy business competition arises, which has a positive effect on the sales numbers and prices to remain relatively stable and low. Fruitful partnerships To be successful as a breeder we need to bring the plants to the people. Of course, we can’t do this alone! That’s why we see every company in the supply chain as a stakeholder. Every link within it is equally important. Therefore, we’re incredibly proud and grateful that we have already worked, for over 30 years, with the largest and most distinguished propagators & growers worldwide. (Small) selection of licensies | MNP / Suntory 2022
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01 Breeding, selection, marketing & licensing
02 Propagators (Licensees)
03 Growers
Our genetics are top-notch, and all our 'power' brands are market leaders in their own category. Mainly because we have created them ourselves, changed it or evolved it for the better. 04 Wholesale & exporters Now, it’s time to take the next step. How can we make the transition from distinguished trademarks to recognizable consumer brands and stimulate the marketing of our new genetics in the next 10 years? We want to increase the brand awareness and visibility of
05 (online) retailers & florists
our quality brands by linking them together and being a connecting factor throughout the supply chain. Therefore, we need a proactive and creative market approach. We will move from push to a push-pull strategy to broaden our playing field. Our communication has to reach not only propagators and growers but also exporters,
06 Consumers
wholesalers, (online) retailers and even consumers.
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KEEP PUSHING
Push-pull market aproach | MNP / Suntory 2022
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“The house of brands headquarters & the ‘plant pioneers experience’ in Leimuiderbrug, The Netherlands.”
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PUSH & PULL To implement the new push-pull strategy efficiently and effectively, we developed a totally new corporate “house of brands”' proposition, in order to reposition us for better recognizability, memorability and therefore a higher brand value. With this unique and distinctive proposition, we want to connect all our standalone trademarks. Therefore, they will strengthen each other and our corporate position within the floricultural market. Eventually, we can market our new genetics faster & more efficiently and make our trademarks more visible and recognizable on store shelves. This brings us a step closer to our passion, which is creating unique plants to make consumers happy and the world more colourful. House of brands strategy | MNP / Suntory 2022
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BRAND VALUES
“We want to be an authentic authority within the floriculture sector.”
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FOUR PROMISES 1. Environment & Responsibility
with utmost care by our specialized professionals, to make
We strive to integrate social corporate responsibility into the
sure our plants are healthy, disease resistant, robust and
organization in order to help in resolving social and
have the brightest flower colours possible.
our innovation, knowledge, skills and large network.
4. Cooperation and partnerships
Together with our licensees and partners, we pay attention
We believe that working together for a common goal is the
to sustainability, using all kinds of criteria as a standard for
key to success. For this reason, we continuously collaborate
our products and services which we sell and purchase.
and join divergent projects within the floricultural sector. This allows us to stay up-to-date with the opinion and trends
2. Innovation & education
in the market, which keeps us fresh in our minds, with our
We always stay ahead which keeps us assured of innovative
feet on the ground and encourages us to improve each day,
new products every year. Our intent remains to be the
being able to stand out from the pack.
cutting-edge company we are, with the help of our highly skilled employees. Furthermore, we invest in knowledge by
Vision:
contributing to social organizations that educate and inform
“We want to help people to design spaces consciously, to
people about the environment and floricultural industry. In
create a place where plants can be enjoyed in every aspect
this way, we hope to give people the tools to create a stable
of their natural beauty.”
and sustainable future for themselves, their children and their surroundings.
Mission: “We want to be an authentic authority within the
3. Highest quality
floriculture sector. Our high quality innovative products
Our aim is to assure our customers with top quality plants.
and surprisingly progressive marketing strategy should be
We want to give growers the best possible genetics and rich
identifiable by everyone, all the way up to and including the
flowering and valuable plants to the end consumer.
end consumer.”
Therefore, our plants are constantly tested and monitored
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environmental issues. We can make a difference through
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MEDIA CENTER
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YOUR MEDIA TOOL As pioneers and trendsetters in breeding, selecting, marketing and licensing innovative and superior quality (bedding) plants, we aim to present our brands in a 360° recognizability, product appreciation, price steadiness throughout the chain and therefore brand-lifetime increases. So good use of all resources will provide benefits. With images, stock photos, logos, artwork, colour guides, texts, labels, POS materials etc. this library provides you with an easy way to boost your sales. Contents Everything you read and see in this magazine you can find in the media center as well. So, if you’re a propagator, grower, wholesaler, exporter, retailer, influencer or journalist here you’ll find all the things you need to compose your communication or POS materials. Terms and conditions Certain rules and conditions apply to the use of the database. You can find these on the login page.
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HOW TO USE 1) Search by group
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You can search by group using categories, with or without a
THE PLANT PIONEERS
keyword combination. For example, the keyword “Sundaville” and category “new”. Or the category “collection” in combination with the type of photo as “close-up”. 2) Search by keyword You can search with one or more keywords at the same time, for example, “Sundaville cream pink”. Then you only get photos that actually include that variety and colour. Don't forget to reset the filters before starting a new search. 3) Download formats There are three web-based aspect ratios available for download. From small, medium to large. 4) My selections Click on the chosen picture to include it in your personal ‘my selections’ tool. And easily download multiple files or share it with a colleague.
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POWER BRANDS ®
HOME
MNP / Suntory, “Pioneers and trendsetters in breeding, selecting, marketing and licensing of innovative and superior quality (bedding) plants.”
BEDDING PLANTS 2022 / 2023
MNP / Suntory (the Netherlands) introduces new plants and varieties from the Japanese breeder Suntory Flowers Ltd., among others, onto the European ornamental horticultural market. MNP / Suntory has several selection specialists, who all have in-depth knowledge of the European horticultural market. Together they select plants and varieties that suit this market perfectly. They are tested extensively at several testing locations. Next to that MNP / Suntory carries out market research for every variety, which is very important for "positioning" the product. They think about "product naming" and branding (logo, labels, pots, leaflets, website, etc.). Growers pay a license fee for Suntory® genetics. MNP / Suntory recoups this license fee to its business partners by creating marketing concepts, arranging free publicity and PR, safeguarding plant quality, etc.
www.mnpflowers.com
DUTCH SPRING TRIALS
THE PLANT PIONEERS www.mnpflowers.com/careers
WEBSITE BRANDING Don’t forget to visit our website! Its updated with our new brand identity which stresses our innovative and visionary way of thinking and working. Visit us online & discover the plant pioneers.
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PRODUCTS
FLOWERTRIALS®
ABOUT
WHERE TO BUY
MEDIA CENTER
MOVIES
CONTACT
EVENTS
CAREERS
mnpsuntory 266
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INSTAGRAM MOCK-UP Social media, like Instagram, Facebook and LinkedIn reflect
Instagram profile mock-up, it fits perfectly with our new
the new corporate identity in icons, profile pictures and
brand design! It is a good window to show online our
pictures that compose the feed. Here you have our
innovative style. Vistit and follow us on all our socials!
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BEDDING PLANTS 2022 / 2023
GET IN TOUCH
Willem Mulder Contract & License Administration Manager
Klaas Droog Sales & License Manager
Jeroen F. Egtberts
Klaas Droog
Willem Mulder
Managing Director
Sales & License Manager
Contract & License Administration Manager
M 0031 (0) 653 23 80 36
M 0031 (0) 622 39 63 50
M 0031 (0) 612 12 58 85
T
0031 (0) 172 506 700
T
0031 (0) 172 506 700
T
0031 (0) 172 506 700
E
j.egtberts@mnpflowers.com
E
k.droog@mnpflowers.com
E
w.mulder@mnpflowers.com
Erwin Giezen Head Marketing, Communications & Trade
Pamela Daatselaar Cultivation Specialist
Erwin Giezen
Pamela van Daatselaar
head Marketing, Communications & Trade
Cultivation Specialist
M 0031 (0) 619 94 54 82
T
0031 (0) 172 506 700
T
0031 (0) 172 506 700
E
info@mnpflowers.com
E
e.giezen@mnpflowers.com
BEDDING PLANTS 2022 / 2023
Jeroen Egtberts Managing Director
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CONTACT
COLOPHON
NOTIFICATIONS
Address
Copyright
Intellectual property
MNP / Suntory
© 2022 MNP / Suntory,
Since 1989 MNP / Suntory have managed the European rights
Weteringweg 3-A,
Leimuiderbrug, the Netherlands
and is the master licensor for all genetics from Suntory®
2155 MV Leimuiderbrug,
Development
Ltd. varieties are protected by plant variety rights. All brands
the Netherlands
Erwin Giezen, MNP / Suntory
mentioned are registered trademarks sole property of
Flowers Ltd. (Japan). MNP / Suntory and Suntory® Flowers
breeder Suntory® Flowers Ltd. Contact
Design
+31 (0) 172 506 700
Erwin Giezen, MNP / Suntory
info@mnpflowers.com Photography Website
Visions Photography
www.mnpflowers.com
Thomas van Schaik Photography Suntory Flowers Ltd.
@mnpsuntory
Erwin Giezen
Texts
@mnpsuntory
Erwin Giezen Francesca Lanzillotta
Jeroen F. Egtberts
@mnpsuntory
Paul Jackson
YouTube
Disclaimer
@mnpsuntory
However, this brochure is compiled with great effort, MNP / Suntory cannot be held
responsible for any inaccuracies, advice
MNP / Suntory
given and/or incomplete information obtained in this brochure. First edition, 2022 No part of this brochure may be reproduced witrhout permission.
BEDDING PLANTS 2022 / 2023
GAB fotografie Instagram
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MNP / Suntory Weteringweg 3-A, 2155 MV Leimuiderbrug, the Netherlands +31 (0) 172 506 700 info@mnpflowers.com
/mnpsuntory /mnpsuntory /mnpsuntory /mnpsuntory /mnpsuntory
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www.mnpflowers.com