I Like Form & Shape & Strength in pictures
While working for ‘interview’ magazine in 1985, Ritts exhibited his photographs in a gallery setting for the first time. Since then his career has escalated, moving from fashion photography for the top national and international fashion magazines such as ‘Harper’s Bazaar’, ‘Vogue’, ‘Elle’, ‘Vanity Fair’, and ‘Rolling Stone’, among others, to album covers and music videos for Madonna, Elton John and Cher (in 1991, two of his videos won MTV awards for best female video of Janet Jackson and best male video of Chris Isaak). Donna Karan, Calvin Klein, the Gap, Versace, Valentino, Gianfranco Ferre and Giorgio Armani are among his many corporate clients. It was for his portraits for ‘The Gap’ that he received the infinity award for applied photography from the international center for photography, New York. To date, he has directed several international commercial campaigns. Chanel, Calvin Klein, Levi’s, Rochas, Lancome, Guess perfume, Revlon, Guy Laroche and Cartier are only a few examples of his work in this area. Fine art, design, fashion, photographic media, and global marketing are all dynamically connected in today’ s complex culture, and Ritts’ s work exemplifies our broadening notion of artistic activity.
Pure Fashion
159