Page 4 Heffley Creek
TO RECEIVE MILLION DOLLAR BRIDGE
&
Efforts
SUMMER
DOUSE FIRE NEAR WHITECROFT
Weather Forecast AUGUST 4 — 12 Scattered showers, hot
AUGUST 13 — 21
Showers, then sunny, warm
AUGUST 22 — 31
Showers, then sunny, warm
Volume 15 Issue 8 > AUGUST 4 — AUGUST 31
@sunpeaksnews /sunpeaksnews
YOURS FREE TO TAKE HOME
WILDFIRES
impact tourism operators
A smoky Sun Peaks’ sunset on July 10. | PHOTO MARIA DAVIS
by JEAN STRONG
M
ore than 400,000 hectares of land in B.C. has been burnt by wildfires since April with many of the largest igniting in July. Tourism operators around the province were left scrambling as the fires impacted the province’s peak tourist season. In nearby Wells Gray Provincial Park operators were shocked by a sudden closure of the entire park on July 9. Guarded blockades stayed in place until the morning of July 25, more than two weeks after the
closure. “This is the busiest time of year for us… there’s been quite a bit of business missed due to the closures,” said Mark Vanini, general manager of Liquid Lifestyles whitewater rafting in Clearwater, B.C. “We’ve had quite a few cancellations.” Liquid Lifestyles runs whitewater rafting, kayaking and stand up paddle board trips in the park. Vanini said they had to lay off multiple staff members and cut hours during the closure. The cancellations and lack of staff are expected to hurt businesses for the remainder of the
season even as the park reopens to welcome guests. “I’m sure there was thousands of dollars missed out on. All of our guests are here to enjoy the park and if the park is closed they won’t come to Clearwater.” Stephanie Molina, tourism marketing manager for Tourism Wells Gray, said the closure impacted a significant part of an already short season for operators. “We’re seeing long-term cancellations. In what was projected to be one of our strongest years, operators are now reporting hundreds and hundreds of cancellations.”
Many business feature products in the park as well as in other locations. Operators like Liquid Lifestyles were forced to adapt their product with no notice, and Molina said she was impressed by the reactions. “I’m really amazed by the resiliency of the operators, they have moved and been really creative. They’re doing everything they can to stay alive.” Molina said the year has been exceptional and has also thrown the highest water levels and largest windstorm in 20 years at the local industry. Tourism is the second largest driver of the area’s economy
and is projected to have generated more than $30 million in 2016, more than an $11 million increase since 2012. Even operators not impacted by the closure of Wells Gray or other parks saw downturns due to wildfires. In Sun Peaks, Sun Peaks Stables owner Robert Taylor said bookings for trail rides have decreased compared to the same time last year. Some rides were cancelled due to smoke, and while Taylor says some tourists displaced from areas impacted by fire have chosen to visit continued on next page
Vol 15 Issue 8 August 4 — August 31
sunpeaksnews.com
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