How To Run an Ad on YouTube
(Create a YouTube Ad)
Do you want to learn how to run an ad on YouTube? If so, this article will show you how to run an ad on YouTube, so that you can direct traffic from the YouTube platform to your site.
What is a YouTube advertisement?
YouTube advertising is the promotion of products or services in the form of videos by any organization or individual to a specific audience to drive traffic to their website. Videos run at the beginning, middle, or end of YouTube videos; they may or may not be skippable
How To Run an Ad on YouTube
YouTube is the most popular videosharing website People can use YouTube to share their videos, watch others' videos, and comment on them. Google purchased YouTube in 2005, and now it is the most famous website throughout the world for entertainment, education, and many other businesses
People can earn money on YouTube when advertisers run ads on videos to promote their products; YouTube takes 55% of the money from the advertisers and gives the remaining 45 percent to the video owner
Before running ads on YouTube, you need two things: a Google Ads account and a YouTube channel.
Also, see how to create a Google Ads account and how to create a YouTube channel
If you are an advertiser and don't know how to run ads onYouTube, then follow these steps to run an ad on YouTube.
1. Sign in to your Google Ads account and click on the new campaign.
2. Now, choose the campaign's goal, such as sales, leads, website traffic, app promotion, or no goal.
3 After that, in the type of campaign, select "Video " Among many other options
4 Now, in the campaign subtype, select "custom video campaign" and click the continue button.
5 Select the name of the campaign that you want to run
6 Now, choose a bidding strategy: "maximize CPV" means maximum cost per view or "target CPM," meaning the cost per impression.
7. Choose the budget and dates, which are the amount you want to spend on ads and when you want your ads to run.
8. Select the "language" and "location" from which you want your ads to run.
9. In the additional settings, select the device on which you want to run ads. I suggest you choose "mobile phone" for maximum results
12 Now, enter the YouTube video link that you want to run as ads and select the type of "video ad format," either skippable instream or video discovery ads.
13. In the final step, select the headline, description, and name of the ads and click "create a campaign."
Now, your YouTube campaign will be sent for review, and after approval, your ads will be run on YouTube.
You can also check the performance of your ad campaign to see if you are getting views or impressions; if not, then you can increase the bid price.
Also, see,
How To Run an Ad on Facebook
How To Run an Ad on Google
How To Run an Ad on Instagram