OUR GOAL
Bro Code curates a selection of films that lean into bold, male-centric themes, delivering them to audiences with an air of exclusivity and a touch of FOMO. Designed as a “members-only” club, Bro Code is open to all genders while maintaining a strong focus on creating an experience that resonates with male audiences.
As a member, you'll gain access to exclusive perks like private screenings, thrilling premieres, and engaging discussion events—all tailored for enthusiasts who appreciate movies that highlight masculine energy and adventure.
HOW WE DO IT
Limited Seating for Exclusive Screenings - maintain an exclusive atmosphere by limiting seats for each screening, creating demand and adding value to the experience. Use enticing phrases like “Reserved for the Elite Few” or “Join the Brotherhood” to amplify the allure.
Invite-Only Influencer Collaborations - collaborate selectively with influencers, sports icons, and malecentric lifestyle personalities to elevate Bro Code’s brand presence and attract a dedicated audience.
FREQUENCY
Scheduled Movie Nights - establish a regular monthly screening schedule, creating a sense of anticipation for members. Promote this consistency as part of the “Brotherhood Ritual,” where every gathering becomes a celebration of camaraderie and film.
Themed Nights - host special events like Action Fridays, Crime Thriller Sundays, or Sports Drama Weekends, turning each screening into an immersive experience. Market these events as not just movie viewings, but as opportunities to bond with fellow enthusiasts over shared passions.
SCREENINGS
Interactive Experiences - engage members beyond passive viewing by incorporating post-screening discussions, live trivia contests, and opportunities to vote on future screenings. These interactive elements allow members to take an active role in shaping the club’s offerings, enhancing the sense of community and involvement within the Bro Code community.
COLLABORATION & EXHIBITION
Target Male-Centric Brands - forge partnerships with brands that resonate with our strong male demographic—think grooming products, sports gear, tech innovations, automotive excellence, and outdoor equipment. Position our screenings as a prime opportunity for these brands to connect with a highly targeted audience, creating an exclusive space where lifestyle and cinema intersect seamlessly.
COLLABORATION & EXHIBITION
Product Placement & Demos - transform our screenings into immersive experiences by allowing brands to showcase their products directly at the venue. Imagine thrilling pre-show demonstrations, such as automotive test drives, hands-on trials of the latest sportswear, or interactive tech gadget experiences that captivate our audience.
Enhance the experience further with exclusive product demos or sampling during intermissions or postscreening, ensuring that attendees leave not just entertained but also engaged with top-tier brands.
SOCIAL MEDIA PROMOTION
Social Media Strategy - amplify the excitement of exclusivity by showcasing behind-the-scenes glimpses of our private screenings, exclusive member-only interviews, and highlights from brand exhibitions. Utilize bold, masculine visuals and captions that resonate with our core demographic, creating a powerful and cohesive brand identity.
This strategy not only builds anticipation but also fosters a sense of belonging within our community, encouraging more individuals to join the Bro Code brotherhood.
MARKETING & PROMOTION
Influencer Partnerships - leverage partnerships with male influencers who resonate with the films or themes you feature. They could host screenings or participate in post-movie discussions to drive engagement.
Corporate Sponsorships - approach companies looking for high-engagement environments to sponsor screenings. Pitch them a narrative around the strong male bonding and aspirational culture of BRO CODE.
MEDIA PARTNERS & VALUE
Sowetan Live Spotlight WANTED Digital TimesLive YT Independent Studio’s Social Warner Bros. Pictures Social TV Radio
NOVEMBER 2024
Synopsis
A single father and two women leave the safety of their homes to confront terrifying creatures and save a young boy’s life. Watch the trailer here. Cast
Release date 29 November 2024
Morena Baccarin
Anthony Mackie
Maddie Hasson
FEBRUARY 2025
When twin brothers Bill and Hal find their father's old monkey toy in the attic, a series of gruesome deaths start. The siblings decide to throw the toy away and move on with their lives, growing apart over the years. Watch the trailer here.
Synopsis Cast
Antonio Banderas
MARCH 2025
Trying to leave their troubled lives behind, twin brothers (Jordan) return to their hometown for a fresh start, only to find an even darker threat waiting to welcome them back. “You keep dancing with the devil, one day he’s gonna follow you home.” Watch the trailer here.
Release date 7 March 2025
Michael B Jordan
Hailee Steinfeld
Jack O’Connell
APRIL 2025
The unlikely hero, Mickey Barnes (Robert Pattinson) has found himself in the extraordinary circumstance of working for an employer who demands the ultimate commitment to the job… to die, for a living. Watch the trailer here.
Synopsis Cast Release date 18 April 2025
Robert Pattinson
Mark Ruffalo
Naomi Ackie
APRIL 2025
Synopsis Cast
The second chapter in director Gavin O’Connor’s proposed trilogy of movies about Ben Affleck’s genius money-laundering accountant on the autism spectrum, Christian Wolff.
Release date 25 April 2025
Ben Affleck
Jon Bernthal
J. K. Simmons
Synopsis
Follows a Formula One driver who comes out of retirement to mentor and team with a younger driver. Watch the trailer here.
Release date
27 June 2025
Cast
Brad Pitt
Javier Bardem
Damson Idris
JULY 2025
Synopsis Cast
Follows the titular superhero as he reconciles his heritage with his human upbringing. He is the embodiment of truth, justice and the American way in a world that views this as oldfashioned.
Release date 11 July 2025
David Corenswet
Rachel Brosnahan
Nicholas Hoult