HCC Brand Graphic Guidelines

• H U N T E R

C A T T L E •

GRAPHIC • U S A G E

G U I D E L I N E S •

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The way we look is a reflection of who we are.

The logo, the color palette, and the typography are the basic elements of visual language. This section introduces Hunter Cattle’s specific brand elements, and provides guidelines on how to use them.

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GRAPHIC USAGE GUIDELINES

Main Logotype

This is the main logotype of Hunter Cattle; it reflects the family values and the core activity of the company.

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LOGO USAGE GUIDELINES

Logo Components

Logo Construction

Tagline

Symbol

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The Hunter Cattle logotype has two elements: the symbol and the tagline.

This grid serves as a reference for the construction of the logotype and to identify the relationships between the elements’ proportions.

Here, the height of the “o” is used as the base for the grid.

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LOGO USAGE GUIDELINES

Clear Space

Minimum Size

.8 inch

When using the logo, it is important that the area immediately surrounding the logo remains free of type or design images, so that nothing competes visually with the logo itself.

The logo must never be printed smaller than 0.8” to preserve legibility.

This grid serves as a reference for determining this required space using the “o” height.

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LOGO USAGE GUIDELINES

Logotype Versions

This logotype should be included in all Hunter Cattle products.

This logotype should be included in all Hunter Cattle services and experiences, i.e. Educational tours and barn lofts.

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p la

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m pa n y

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Co

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Services Logotype

hun

Product Logotype

Product Stamp

Services Stamp

This stamp can be used as brand support and as a condensed version of the logotype.

This stamp can be used as brand support and as a condensed version of the services logotype.

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LOGO USAGE GUIDELINES

Logotype Color Versions 2 Color Version

Pantone 574 Version

Pantone 4625 Version

Black Version

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LOGO USAGE GUIDELINES

Color Palette Print

Pantone 574

34 0 81 71

C M Y K

Pantone 4625

0 60 100 79

C M Y K

Pantone 465

220 27 58 6

C M Y K

Black

0 0 0 100

C M Y K

Screen

79 R 91 G 49 B

RGB

81 R 44 G 29 B

189 R 149 G 91 B

0 R 0 G 0 B

Hexadecimal

#4E5A30

#512B1C

#BD955A

#000000

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LOGO USAGE GUIDELINES

Background Correct Usage On light backgrounds, use the 2 color logotype When using a colored background, it is imporant to be sure that the logotype is legible. The following examples serve as a reference of the appropiate use of backgrounds when using the different versions of the logotype.

On dark backgrounds use one color logotype

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LOGO USAGE GUIDELINES

Background Incorrect Usage These examples reflect some background usages that should be avoided, given the lack of readability.

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LOGO USAGE GUIDELINES

Logotype Typography LHF Tonic Nerve This is the logotype typography and should not be used for other purposes.

Knockout This is the typography that should be used for headings and titles Knockout HTF47 Bantamweight

Knockout HTF69 FullLiteweight

Knockout HTF90 UltmtWelterwt

ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890 Headings Typography

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 ABCDEFGHIJKLMNOPQRSTUV WXYZ 1234567890 ABCDEFGHIJKLMNOPQR STUVWXYZ 1234567890

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LOGO USAGE GUIDELINES

Body Text Typography

ABCDEFGHIJKLMN OPQRSTUVWXYZ 1234567890 ABCDEFGHIJKLMN OPQRSTUVWXYZ 1234567890 ABCDEFGHIJKLMN OPQRSTUVWXYZ 1234567890

Whitney HTF This is the typography that should be used for body text

Whitney HTF Medium

Whitney HTF SemiBold Italic

Whitney HTF Black

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LOGO USAGE GUIDELINES

Original

Recommendation

Here is an example of the appropriate use of the typographies.

On the left side is a current example of a poster and on the right side is an example of a recommended version.

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LOGO USAGE GUIDELINES

recipes!

BEEF | Tongue

SAFE HANDLING INSTRUCTIONS This product was prepared from inspected and passed meat and/or poultry. Some food products may contain bacteria that could cause illness if the product is mishandled or cooked improperly. For your protection, follow these safe handling instructions.

Keep refrigerated or frozen.

Thaw in refrigerator or microwave.

Keep raw meat and poultry separate from other foods.

Wash working surfaces (including cutting boards), utensils, and hands after touching raw meat or poultry.

Cook thoroughly.

Keep hot foods hot. Refrigerate leftovers immediately or discard.

DATE

QUANTITY

Hunter Cattle CO., 430 Driggers Rd., Brooklet, Ga 30415 912-823-BEEF | www.huntercattle.com

Here is an example of the appropriate use of the typographies on the labels.

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CONTENT CREATED, DEVELOPED AND COMPILED BY:

DMGT 720 Spring 2013 Design Innovation Development and Marketing Strategies

Atthaves Borriraklert Laura Campos Michael Denman Phillip Evans Alexandra Jackson Liu Xin

Carol Lora JaKenna Martin Priscila Mendoza Mariana Ortiz Reyes Lauren Peters Diane Seaver

Bhavika Shah Sun Tianjie Nathan Sundberg Wang You Zhang Haoting Professor Verena Paepcke-Hjeltness

Courtesy of the School of Design Savannah College of Art and Design 16

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