Aldi Health & Beauty — Name generation and identity design — Packaging concept creation — New Product Development A category-wide makeover for Health & Beauty, redefining multiple brands, ranges and formats. Whether buying for necessity or indulgence, the shopper demands Health and Beauty products they can trust. To this end, familiar cues from benchmark brands help build brand recognition and instil confidence in these own label lines. In collaboration with our partner business Your Packaging Partner, we were instrumental in the NPD process, helping to define bottle shapes and substrates.
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