Sun Branding Creative Creds Portfolio by Sun Branding Solutions

Brand Packaging Design that flies off the shelf!

Sun Branding Creative (SBC) is a talented team of straight talking, results-driven creative thinkers and doers. We create engaging and effective Brand Packaging Design for retail brands and consumer goods, bringing brands to life with design solutions that command shelf standout, connect with shoppers and consumers, and crucially, achieve your commercial goals. Focus on function

Maximum skill. Minimum fuss.

In good company

Our success comes from getting to know your brand(s). Moreover, we aim to fully understand and respect your customer, their shopping behaviour, and how the package design needs to perform in print, on shelf and beyond the checkout.

With strong foundations in the packaging design industry, we are accomplished in all areas of creative delivery for packaging; from brand naming and identity creation for new brands, to design development of range extensions and tactical design elements for existing brands.

We work collaboratively with our family of brands in Sun Branding Solutions, to integrate compelling insights and production expertise from the outset. With a complete understanding of the design-to-shelf journey, we have a unique advantage over many creative agencies.

We add value with comprehensive competitor reviews and category audits, which in turn, can reveal powerful market insights that inform stronger, harder-working design solutions. With maximum skill and minimum fuss, we get the job done on brief, on time, and on budget, delivering effective and exceptional results.

Our approach is pragmatic, streamlining the creative process to benefit you with functional and effective design solutions more efficiently, with a smoother workflow that delivers greater accuracy and a quicker speedto-market, saving you money!

Indeed, our design focus can be driven as much by the practical function and performance of the product, as it is by brand story-telling. Together, our design expertise and shopper-centric focus create solutions that can increase sales, heighten brand awareness, and reward the shopper with what they want.

The Jordans and Ryvita Company Ltd Ryvita Limited Edition ‘Jubilee’ Packaging — Packaging Design Development Sun Branding Creative were appointed to design a Limited Edition ‘Jubilee’ pack for Ryvita Crispbread, celebrating the Great British Summer of 2012. In a year of Jubilee celebrations and British Olympic success, it seemed every brand wanted a piece of the patriotic pie. Appointed by Royal Warrant as “Manufacturers of Crispbreads” for many years, Ryvita’s ‘Celebration of Britishness’ was perhaps more credible than most. Taking care to maintain the essence of the standard pack, the Limited Edition design presents a bold, confident graphic expression. This simple solution is in keeping with the more primitive print technologies that would have been prevalent at the time of Ryvita’s foundation in 1930; thus achieving a vintage feel, and reminding us of Ryvita’s heritage. Though only intended as a design variant for the Original recipe crispbread, the design was so liked, it was rolled out across the Dark Rye, Multigrain and Sesame lines too. On shelf, the design attracted letters of praise from the shopping public, hailing it as a Jubilee design that “surpasses all the other memorabilia on offer!”

H.J. Heinz Co. Ltd. Limited Edition ‘Jubilee’ Packaging — Packaging Design Development We were invited to recreate the vintage Heinz label design of 1952 to mark the Queen’s Diamond Jubilee in 2012. This faithful reproduction captured the Heinz heritage and production values of the day, with a complementary treatment of current back-of-pack mandatories. The design evokes a nostalgic warmth and fondness for the Heinz brand, and in doing so, was very much in keeping with the wider celebration of ‘Britishness’ shared by many in 2012.

A 1952 design classic. Rebooted!

Kraft Foods Trident Splash Gum Packaging â&#x20AC;&#x201D; Packaging Design Adaptation Working to established brand guidelines, we adapted existing visual assets, and successfully transferred the design to a large range of new Clutch Box formats and Shelf Ready Packaging units for a number of global markets.

Aldi — Harvest Morn Childrens Breakfast Cereal — Name generation and identity design — Packaging concept creation — Illustration and Photography As part of a wider design rationalisation for Aldi’s Harvest Morn cereal brand, we re-designed the Childrens Breakfast Cereal range. This category required a new energy and personality that was achieved through bright, bold character themes. These extended onto back-of-pack activities to engage with children and make breakfast fun.

Aldi — Harvest Morn Breakfast Cereal — Name generation and identity design — Packaging concept creation — Illustration and Photography As part of a design review for the Aldi Harvest Morn cereal brand, visual toolkits and templates were designed to aid shopper navigation and bring structure and consistency to on-pack communications such as health benefits. The Harvest Morn guidelines allow flexibility for each line to have its own personality and take cues from market leading brands. The resulting designs have broad family appeal, and are united in promoting a healthier start to the day.

Aldi — Harvest Morn Hot Cereal — Name generation and identity design — Packaging concept creation — Illustration and Photography Natural Ingredient photography and oat field imagery combine on-pack to leverage a sense of provenance and story-telling for the harvest-to-home journey. These are familiar cues that are consistent with market leaders in the Porridge category. It is this ‘familiarity’ in part, that succeeds in winning the trust of the shopper, and help establish emerging venture/pseudo brands. The design treatment extends across all pack surfaces, and has since been applied to new flavours and formats.

Aldi Ready Meals â&#x20AC;&#x201D; Packaging concept creation â&#x20AC;&#x201D; Photography Ready Meals are a recent addition to the Aldi portfolio. recognising the growing demand for convenience and a wider acceptance of quality Meal For One solutions. Taking care not to over-promise and elevate these products into a premium tier, the sleeve designs required a considered tone of voice and a photography treatment that communicates an aspirational eating occasion with some suggestion of regional provenance.

Aldi Health & Beauty — Name generation and identity design — Packaging concept creation — New Product Development A category-wide makeover for Health & Beauty, redefining multiple brands, ranges and formats. Whether buying for necessity or indulgence, the shopper demands Health and Beauty products they can trust. To this end, familiar cues from benchmark brands help build brand recognition and instil confidence in these own label lines. In collaboration with our partner business Your Packaging Partner, we were instrumental in the NPD process, helping to define bottle shapes and substrates.

Pets at Home Cat Treats — Name generation and identity design — Packaging concept creation — New Product Development — Copy tone-of-voice — Illustration Quirky story-telling and expressive character illustration bring real novelty and personality to these crunchy cat treats. We present ‘Pickles’ on-pack as a fun-loving cat that likes to maintain a healthy balanced diet, but like most girls, enjoys a treat from time to time! The messaging speaks in a tone that appeals to cat owners and has parallels with their own snacking habits – the feline equivalent of finger/ party food for owners who like to treat their cat. Working closely with our Sun Branding colleagues Your Packaging Partner, we also specified a new foil substrate for the pouches that proved to be a better fit for purpose and more cost efficient for Pets at Home. It is testimony to the success of this creative, that the design was later rolled out across other pet treats and a range of pet dinnerware!

Aldi Specially Selected — Christmas — Identity design — Packaging design — Copy tone-of-voice — Photography Specially Selected Christmas Puddings at Aldi were given a sprinkling of seasonal magic by Sun Branding Creative. With a redesigned identity, and special attention given to metallic foils and varnished print finishes, we achieved the right look and feel for a premium pudding. Photography was also key. Carefully chosen propping, considered styling and lighting, further added to the luxury and indulgence that needed to be communicated. These puddings were hugely popular – seemingly the must-have Christmas Puddings of the season, selling out in the first few weeks on shelf.

Aldi The Pantry — Name generation and identity design — Packaging design — Copy tone-of-voice — Illustration As the Great British public tightened their apron strings and rediscovered the joys of home baking, the time was right to reinvigorate an existing brand in line with the renewed national interest. The Pantry range captures the fond nostalgia for the craft and reward of home baking. The brand identity, with its flourished type and ornate frame, complements the hand crafted illustrations, to recreate a vintage quality reminiscent of Grandma’s old recipe book. The range was launched in just one flagship store, and quickly became a kitchen cupboard favourite! With this success, The Pantry range was introduced to all stores in the Aldi estate.

Walmart Health & Beauty — Brand Design Development — Brand Guardians for design implementation and range roll out — Illustration From Face Care to Personal Care, the Walmart Health & Beauty review exercised all areas of our design expertise. Managing the entire Brand Development process for the ‘Equate Beauty’ brand, we had an intimate understanding of the design architecture, and were ideally placed to develop brand guidelines to police the consistent application of the brand across all many lines.

Walmart Bladder Control — Brand Design Development — Brand Guardians for design implementation and range roll out — Illustration Design development with care and tact in a sensitive category. Mindful of the trusted cues already established in this category, we developed an effective design solution, responding to an original brief for just 8 lines. Walmart loved our design so much, they asked us redesign the entire range!

PANTONE PANTONE PANTONE PANTONE 320 205 205 320

NBENBE

CURRENT DESIGN CURRENT DESIGN

PANTONE PANTONE PANTONE PANTONE 320 1585 1585 320

PANTONE PANTONE PANTONE PANTONE 320 BLACK BLACK 320

Client: WALMART Client: WALMART

Server: DESIGN/ Server: DESIGN/

Design Stage: DS2 Design Stage: DS2

Si Designer: Designer: Si

name: Assurance_DS2 Assurance_DS2 File name:File

Date: 13.12.2012 Date: 13.12.2012