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pa p ag ge e 56
NEWS
JEWELRY
14 By the Numbers
72 Sports and Fashion Sunglasses from Pacific Link 76 Style & Beauty Trends at ASD Las Vegas
MARKETING & MANAGEMENT 16 Take a Break and Put Your Marketing on Autopilot 20 Cave Gift Shop Buyers Purchase Treasures 24 How to Utilize Your Vendors When Marketing Products 26 Upwardly Mobile: The Future of POS
WEB PROFITS 32 13 Free Online Marketing Tools 44 Expanding Your Business Internationally 48 Is Your Mobile Retail App Ignoring A Critical Factor? 50 Top Do’s & Don’ts of Going Digital 52 Wholesale Supplier Directory
GIFTS & SOUVENIRS 54 58 66 68
How to Promote New Toy Lines Revitalized Gift & Toy Market Toy Fair Digital Tool Men’s Skin Care Industry Booming
APPAREL 78 Printed T-shirts by Mizrahi & Gardner 80 Foil Stamped T-Shirts From Erazor Bits
NEW PRODUCTS 86 World Cup Compression Sleeves from Sleefs 88 Hands-Free Mobile Viewing with Smart Cradle 90 GNS Electronics Moves Into Consumer Electronics 92 Binky Fresh Sanitizes Pacifiers & Bottle Nipples On The Go
SUPPLIER PROFILES 94 98 100 108
Brassworld Zippo Products Rex Distributor For Knives & More Valley Supply Inc.: 32 Years of Personal Service A Fresh Twist on Healthy Snacks From Dakota Valley Products
CLOSEOUTS/LIQUIDATIONS 106 Closeout Supplier Directory
TRADESHOWS INDEPENDENTRETAILER.com Facebook.com/IndependentRetailerMagazine
@indretailer
36 112 114 118
OFFPRICE Floor Plan See What‘s New at Urban Expositions Value Focused Las Vegas OFFPRICE Show July — August 2014 Tradeshow Calendar
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marketing & Management Take a Break and Put Your Marketing on Autopilot YOUR BOARDING pass is printed. Your luggage is in-hand. You run through a mental checklist to make sure everything for your home and your store is in order. The cat has plenty of food; the dog is with the neighbor; children with the in-laws. Your store manager is fully prepared to run the shop while you are out, but you worry if she will run into any trouble closing the register at night, or if one of the new hires will give her any trouble about working a few extra hours this week. Luckily, because you are reading this article, there is at least one thing you know will be taken care of: your marketing campaigns. Whether you are traveling for tradeshows or you’re taking off for a much deserved summer vacation, there are three simple steps to put your marketing on autopilot and keep your store’s foot traffic up, even while you are away. Try out these tips, even if you are not traveling to see how a little preparation can make
by Jessica Moretti
your marketing easier than ever before.
Plan ahead This may sound like a no-brainer, but planning ahead can be difficult. With a to-do list a mile long, who has time to plan ahead? Set a goal for yourself to come up with a plan of action at least three weeks before you are set to leave. Your action plan should include important details such as what campaigns will be running while you are gone, how many emails should be deployed, what type of content should be posted to your social networks, and how often. Be sure to include any other marketing efforts that may be going on, like newspaper, TV or radio ads. Once you have your plan of action together, share it with your employees, and if appropriate, assign various tasks to each employee. continued on page 18
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marketing & Management continued from page 16
Set it and forget it til home
Create a posting schedule
With one week to go until your departure, it is time to put your marketing on autopilot. Like SnapRetail, most email marketing platforms allow you to schedule your emails to send at a later date. This is the perfect way to communicate with your customers, even if you are traveling. SnapRetail’s calendar feature also allows you to schedule your social media posts in advance, too. Other tools are available for scheduling social posts like Hootsuite and LaterBro. It is important to look at all of the tools at your disposal, and find one that best suits your needs, but do not wait until you are about to jet-set. You will want to have enough time to research without feeling pressured. ■
With your action plan and calendar in-hand, sit down and plot dates against each item. Knowing when to send an email or post a Facebook ad makes setting deadlines so much easier, and eliminates any confusion among you and your staff. Set yourself a goal to have your posting schedule complete two weeks before you travel. Knowing what type of content to share on social media can be difficult, especially if you are handing the reins over to someone else. SnapRetail created a Facebook posting rule based on years of research and work with independent retailers. It is called the 60/30/10 rule, in which 60 percent of your content provides added value to your customers, 30 percent features your unique store and products, and 10 percent should include newsworthy topics or local community events. You can learn more about this posting rule by visiting http://bit.ly/FBPostingRule.
Manufacturers & Wholesalers
Jessica Moretti is the marketing communications manager for SnapRetail, the only online marketing solution created specifically for independent retailers. She has a journalism and public relations background, graduating summa cum laude from Indiana University of Pennsylvania. For more information, please visit Snapretail.com.
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marketing & Management Cave Gift Shop Buyers Purchase Treasures THERE ARE cave gift shops from California to New Hampshire, with yearly attendance ranging from a couple of thousand people to hundreds of thousands. Some cave gift shops have a handful of items for sale, and others have huge gift shops filled with thousands of items. Cave gift shops also differ because of their location. One may be right outside a major city, while another is hours away from the nearest town. Regardless of size and location, the life of a cave gift shop buyer is a busy one. Buyers have to be flexible, creative, money conscious, psychic, a little crazy, and most of all, talented in juggling 20 things at one time. Some buyers are also the owners, tour guides and grass mowers; yes, they do everything at the facility. Other cave buyers have college degrees and only focus on the merchandise for their cave gift shop. They don’t hesitate to put in long hours, and to help other cave buyers.
by Claudia Yundt
Rocks, rocks, rocks Cave gift shops tend to be oriented towards the cave and geology. When visitors come to a cave, they know it is a natural attraction and expect to find items in the shop that relate to it. All cave gift shops seem to have a few things in common, and the big common factor is rocks. There are many ways that cave gift shops sell rocks, but a very popular one is the gem-mining sluice. Kids, adults and seniors all love playing in the water and “finding” their treasure. Gem mining sluices range from a few feet in length to water towers and 50 feet of trough. Even the gem mining bags can differ from a few ounces to a couple pounds in weight. Cave visitors can discover fossils, fool’s gold, gems and much more. It is so much fun watching visitors discover their treasures, with huge smiles on their faces. continued on page 22
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Cave Gift Shop continued from page 20 Caves also sell rocks in a wide range of types, prices and sizes. Children love small tumbled rocks for 10 cents, while beautiful amethyst cathedrals can be hundreds or thousands of dollars, and tend to catch the eye of the adults. When displaying rocks it is very important to make sure that they shine. Many caves even go to the next step and carry jewelry made from all sorts of rocks and minerals.
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Cave gift shop buyers purchase a wide variety of items to suit many different types of customers. Visitors tend to range from young to old and rich to poor, but the one thing they have in common is a love for nature. The cave gift shop offers a huge variety of items and prices. There may be a $2,000 dollar amethyst cathedral in a corner, surrounded by tumbled rocks for 10 cents. And next to the cathedral may be t-shirts, coffee mugs, post cards, toys, locally made items and a wide variety of other items. Cave gift shop buyers should get to know their visitors, to determine what products to offer in their shops. ■ Claudia Yundt is the manager of Squire Boone Caverns, and a member of the National Caves Association. Yundt started working at Squire Boone Caverns to help pay for college. At her college graduation, the owner asked her to stay on as manager, where she has worked for 28 years.
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marketing & Management How To Utilize Your Vendors When Marketing Products AS RETAILERS gear up for one of the busy fourth quarter and holiday season, many are looking to find that next big thing or great deal. In fact, that is why many retailers are attending the ever so popular and growing ASD Show. However, once you find that great deal or your best product in years you need to implement a good, strong marketing plan, which could be expensive. Luckily, it doesn’t have to be. You can use your buying leverage, and business savvy to position yourself with your vendors to do the marketing with you. Manufacturers, wholesalers and distributors all alike want to sell their products in your stores, just as bad as you do. They are competing for store space, and know they will only get it with continued sales. Here’s how to get started.
24
July 2014 | IR
by Cody Grandadam
1. Create a rebate program Let your vendors know that of all the items in your store this fourth quarter you want to market theirs. Negotiate a rebate for either the purchases made during a certain period of time, or on the sale of their items during the promotion. You can use that rebate to fund a program that will allow your employees to spend more time showing and promoting the product. Or you can use the rebate to make a door buster of a sale.
2. Update your signage The holiday season last more than just a couple of months, and if your still promoting things you had on sale the prior month, you probably should update your signage. You want to bring attention to the deal you are offering now and not to your faded and worn sign. Reach out to your vendors and again tell them
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your plan to promote their items. Ask them if they could help you by sending you new signs showing their items on promotion. Be sure to always update these to keep your store exciting, new and fresh.
3. Schedule product demonstrations
Cody Grandadam is president and founder of Promier LED, a leading flashlight company that specializes in innovative LED flashlights. The company has sold its products to more than 30,000 locations. The vast majority of its merchandise is sold in display shippers, designed to be placed on counters in impulse areas. For more information on Promier products, visit promierproducts.com or stop by booth SU2051 at the ASDLV Show, August 3-6.
On lin e ll
Most importantly, have fun. People want to do business with those they like. Make the buying experience enjoyable, and you will have customers that keep coming back again and again. ■
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Nothing sells an item better than seeing it used live in person. It can be expensive though to have one of your employees demonstrate the product. Reach out to your vendor to request a demonstration, especially if you are buying locally. No one knows more about the product than those manufacturing it or distributing it. Ask them if they could spend some time in your stores. Remember, everyone wins when the product sells. As a flashlight manufacturer and distributor, we are excited and happy to hear from our customers that are willing to promote our products. Your current vendors should be no different, do not hesitate to ask for a little help. They are probably waiting for your call right now.
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marketing & Management Upwardly Mobile: The Future of POS EVERY INDUSTRY evolves, and some even do it at Mach speed. It wasnâ&#x20AC;&#x2122;t too long ago that consumers used the Yellow Pages to find local business information, Blockbuster brought commercial-free movies into the home, six-disc changers played music in cars, and spare change was handed to toll booth workers. Evolution is always a market force to be reckoned with, and retail technology is no exception. New mobile apps are flooding the market, drawing on todayâ&#x20AC;&#x2122;s mobile lifestyle while stretching the boundaries of traditional retail environments. The best of these apps join together a better shopping experience for the customer, and more efficient operations for retailers. Following are five reasons why this is great news for indie retailers.
1. No costly up-front investment Next-gen apps simplify a retailerâ&#x20AC;&#x2122;s operations by using technology you already own: your smartphones and tablets. Increasingly, you can run and manage your entire operations with these devices alone. You wonâ&#x20AC;&#x2122;t even need
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add-on credit card swipers or dongles to accept mobile payments. All functions, from POS and item management to loyalty and back office, can be performed and managed on iOS, Android and Windows mobile devices. Say goodbye to the traditional cash register, and hello to easier operations.
2. Leveling the technology playing field Giant retailers may have bigger budgets to buy the latestand-greatest technology, but that advantage shrinks with next-generation store systems. Mobile checkout and store apps are quick to deploy, are far more affordable, and are even likely to be free in major app stores. Some even offer simplified payments with fixed-rate transactions, and no surprises or contracts to contend with. And with mobile apps, retailers gain unprecedented freedom of movement within their stores, which leads to innovative store layouts (just think of your last visit to the Apple Store), and more continued on page 28 United States Based Distributor
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marketing & Management they never store card information on any device. Information is captured, encrypted and sent to payment processors the instant a credit card is read. Your customers’ specific payment information is never actually recorded.
continued from page 26 personalized customer interactions.
3. Powerful performance A small price tag doesn’t mean small performance. The cloud makes mobility more robust, and next-gen apps take advantage of it by featuring reporting and management functions accessible on any mobile device—anywhere. For example, Roshi Muns, owner of Society Bakery in Dallas, says her new mobile-based store system, Cartwheel Register, has dramatically simplified her management processes and increased her productivity. “There’s a lot of potential here for independent business owners,” says Muns. “You can look at a wide variety of reports, like cost of labor, sales information, inventory and more, and each report comes right to your phone or tablet.”
4. Increased security and automatic compliance Next-gen mobile systems are a step ahead of traditional systems when it comes to security. The best mobile solutions give you instant PCI and EMV compliance, and
5. More social good, more customer loyalty Consumers today like to support good causes, and retailers can do this through mPOS apps that donate a portion of the funds. More than 89 percent say they would switch their loyalty to socially responsible businesses. It’s a great advantage for independent retailers, who tend to have closer relationships with their customers than mass-market brands do. Positioning your store as a socially responsible enterprise not only wins customers today, it lays the groundwork for ongoing loyalty and business growth in the future. Substantial changes aren’t just coming to mobile retailing, they’re already here. Independent retailers who take full advantage of them will be well ahead of their competitors, not to mention the next generation of shoppers. ■ William Cervin is co-founder and CEO of Tantrum Street, makers of the Cartwheel Register mobile app. To learn more, visit cartwheelregister.com.
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www.STLOUISWHOLESALE.com Visit us at the Las Vegas ASD Tradeshow August 3-6, 2014 Las Vegas Convention Center South Hall Lower Level -« ÀÌÃÊ Vi à }Ê-iVÌ ÊUÊ Ì Ê- {£Óx
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web profits 13 Free Online Marketing Tools THE BEST things in life are free, right? Well, not always, but when it comes to online marketing, retailers don’t have to break the bank to find excellent tools that increase productivity. From research and analytics to social media and reputation management, following is a list of completely free tools that will boost any online marketing effort.
Research Tools 1. Keyword Spy: keywordspy.com Keyword Spy provides competitive intelligence and keywords research. The upgraded paid version provides more information, but the free version works perfectly well for most research needs. 2. Spyfu: spyfu.com Another great competitive intelligence tool, Spyfu also provides data into competitor PPC and SEO habits. When combined with the free Keyword Spy tool, this one-two punch provides enough information to not
32
July 2014 | IR
by Eric Leuenberger
only understand what competitors are doing, but gauge the potential cost of any online PPC efforts. 3. Google Display (Ad) Planner: googledisplayplanner.com
The Display Planner provides a wealth of information on what sites may be best to target your ads. Enter audiences, keywords, or sites you want to target, choose your campaign targeting options and targeting type (direct response or branding), and click “get ad group ideas.” A targeted list of sites and other information that is invaluable to selecting the right niche for ad targeting is returned. To use the Display Ad Planner, login to a Google Adwords account and click on Tools > Display Planner from the menu options presented.
Analytic Tools 4. Google Analytics: google.com/analytics
There are various different website analytics tools
IGES Int’l Gift Expo in the Smokies | Nov. 2-7, 2014 www.iges.us
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Come Visit Us At The Las Vegas ASD Show Ă&#x2022;}Ă&#x2022;Ă&#x192;Ă&#x152;Ă&#x160;Ă&#x17D;Â&#x2021;Ă&#x2C6;]Ă&#x160;Ă&#x201C;ä£{Ă&#x160;UĂ&#x160; Â&#x153;Â&#x153;Ă&#x152;Â&#x2026;Ă&#x160;Â&#x203A;- Ă&#x17D;Ă&#x17D;äx
that are free, but none top Google Analytics. With features that rival â&#x20AC;&#x2DC;paid forâ&#x20AC;&#x2122; services and easy integration into nearly everything web available, Google Analytics should be one go-to tool for all businesses, big or small.
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5. Moz: moz.com/tools Moz offers both paid and free tools. Accessing the link listed and scrolling to the bottom of the page yields the free suite. Of particular interest in this set of free tools are the Mozbar and the Open Site Explorer. The Mozbar is a browser plugin, available for both Google Chrome and Firefox, that offers real time SEO analysis while surfing the internet. Want to know what your competitor is doing to reach the top of the results? The Mozbar can help catch a glimpse of what may be going on. The Open Site Explorer provides analysis of backlink data with competitors for targeted link building, as well as reports on social activity and link anchor text.
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6. On Page Optimization Tool: internetmarketingninjas.com/ seo-tools/free-optimization/
This tool by Internet Marketing Ninjas works to analyze on-page SEO elements as a search engine spider sees them, and report the results back in a format that enables easy understanding for bettering site optimization. Get informative results on important on-page elements affecting SEO, including meta data, keyword density and count, internal links and external site links. 7. Quicksprout: quicksprout.com This handy tool actually does more than report on a siteâ&#x20AC;&#x2122;s SEO status. continued on page 34
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IGES Intâ&#x20AC;&#x2122;l Gift Expo in the Smokies | Nov. 2-7, 2014 www.iges.us
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web profits 13 Free Online Marketing Tools continued from page 33 Enter one website to analyze, or add three additional sites to compare with, and let Quicksprout go to work. The results include screenshots, recommendations, social media impact, speed tests and more. A score is given to several areas of the site, and then recommendations are even given for correction problem spots.
Email Marketing Tools 8. Mailchimp: mailchimp.com Keeping in contact with customers is a critical step to repeat sales and increased engagement. Mailchimp is one of the best online email marketing suites available for business, and those who have 2,000 subscribers or less can send up to 12,000 emails per month, totally free.
Social Media Management Tools 9. Hootsuite: hootsuite.com This is by far the best social media management tool
34
July 2014 | INDEPENDENT RETAILER
available. The free version offers a robust set of options that enable one to manage multiple social media profiles (including Facebook, Twitter, Google +, LinkedIn and more), all from one handy interface. Monitor posts from others and respond with one click, posting automatically to multiple online profiles. It even comes with a built-in scheduler to pre-schedule your posts for a specific date and time. Use this to coincide with other marketing efforts and watch the magic happen, or use it to schedule posts while away for vacation. 10. Likealyzer: http://likealyzer.com/facebook/ Likealyzer provides recommendations and feedback on a companyâ&#x20AC;&#x2122;s presence on Facebook. Get information on pages, posts, user engagement like growth rate, and even posts that have gone unanswered and need action. 11. Social Mention: socialmention.com Social Mention helps track daily mentions of a brand or topic across the Internet. Not only does the tool track continued on page 42
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OFFPRICE SANDS EXPO
AUGUST 16-19, 2014
454
449
Lower Level OFFPRICE Campus
15 550
548 346
654
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648
448 446
854
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534
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530
630
730
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330
Meeting Rooms
426 FEATURED REG AREA
634
932 430
326
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1142
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1341
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1039 1139
627
1135
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1030 1130
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Show Hours:
Aug. 16–18 : 8 am - 6 pm Aug. 19 : 8 am - 3 pm
Shuttle Service to Las Vegas Convention Center & Mandalay Bay Aug. 18 & 19
318
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REGISTRATION CALL (262) 782-1600
523
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416
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626
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424 423
1339
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425 323
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1237 1337
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Entrance
Lounge
1443 1543
737
437
335
939
1343 1241
36
July 2014 | IR
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1
Alliance Wholesale Corp.
2
R.G. Riley & Sons
3
Ben Elias Industries Corp.
Alliance Wholesale
4
(212) 695-7631 allicorp@aol.com
(877) 576-5447 â&#x20AC;˘ www.rgriley.com
(212) 354-8300 sales@benelias.com www.benelias.com
Booth 508
Booths 808 & 1008
Booth 1013
Orange Zone Inc. Penguin Kids Wear
5
Klayman Pants Co. Off-Price Warehouse
6
Milan Clothing
KLAYMAN PANTS (213) 748-2328 sales@orangezoneinc.com www.orangezoneinc.com
(314) 241-4327 www.offpricewearhouse.com
(323) 265-7330 info@milanclothinginc.com www.milanclothinginc.com
Booth 1213
Booth 1018
Booth 723
7
JDM Merchandise Green Town Scrubs
8
Cutie Patootie Clothing Inc.
9
New York Apparel
NEW YORK APPAREL
(212) 921-2999 jdm@jdmdse.com www.greentownscrubs.com
(213) 747-1504 Cutiepatootieclothing.com
(702) 364-2637 newyorkapparel@aol.com
Booth 1223
Booth 1925
Booth 1030
10
D&L Apparel, Ltd.
' / $33$5(/ /7'
Â&#x2C6;Ă&#x192;Ă&#x152;Ă&#x20AC;Â&#x2C6;LĂ&#x2022;Ă&#x152;Â&#x153;Ă&#x20AC;Ă&#x192; Â&#x153;v >Â&#x201C;i Ă&#x20AC;>Â&#x2DC;` Ć&#x201A;ÂŤÂŤ>Ă&#x20AC;iÂ? vÂ&#x153;Ă&#x20AC; iÂ&#x2DC; E 7Â&#x153;Â&#x201C;iÂ&#x2DC;
(773) 736-0855 www.dlapparel.com
11
SD Wholesale LLC
12
Sapman Sportswear, Inc.
Jefco Cohen International
(864) 583-0777 jefco@jefcocohen.biz
(213) 748-1733 sapmansports@aol.com
Booth 1130
13
Sapman Sportswear, Inc.
Booth 1630
14
Jasmine USA Inc.
Booth 1133
15
Lazy Daisy
JASMINEUSACLOTHING.COM The Trendiest Plus Size Fashions (212) 967-7712 Jack@sdwholesale.com
(213) 749-2800 jasmineusainc@sbcglobal.net www.jasmineusaclothing.com
(630) 527-8200 Lazydaisy.com
Booth 746
Booth 1748
Booth 454
IGES Intâ&#x20AC;&#x2122;l Gift Expo in the Smokies | Nov. 2-7, 2014 www.iges.us
IR | July 2014
37
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1
L.A. Grand, Inc./ I-5 Clothing/Smash
2
Deals Wholesale
3
Exist/Pacific & Company
(323) 846-3344 www.lagrandclothing.com
(973) 614-0800 dealswholesale@aol.com www.dealswholesale.com
(954) 739-7030 • www.existusa.com
Booths 2408 & 2608
Booth 2013
Booth 2323
4
Jaylyn Sales
5
Jaylyn Sales
Booth 3107
Encore Apparel
6
Dorfman Pacific
(800) 367-3626 www.dorfman-pacific.com
(626) 854-8189 Spicyfootwear.com
(212) 947-0510 dana@jaylynsales.com
7
Spicy Footwear
Booth 3139
8
818 Fashion Corp.
Booth 3305
9
Carrie Amber Intimates Inc.
ENCORE APPAREL
BRANDED OFF-PRICE APPAREL
Tom D’Antonio
Dennis Schulman
(212) 719-7515 dennis@encoreapparel.us
(702) 252-5278 www.818fashion.com
(626) 371-1980 sales@carrieamber.com www.carrieamber.com
Booth B h 3323
Booth 3313
Booth 3423
10
Oriental Apparel
11
World Famous Sports, Inc.
12
Zero Ten Corporation
worldfamoussports.com (619) 231-4800
Oriental Apparel 888-799-9989 wholesalecentral.com/ orientalapparel/store.cfm
(323) 235-6000 www.zeroten.com
Booths 3632
13
38
In Gear Fashions & Swim
Booth 3800
14
Yelete Group
Booth 3805
15
AR New York
(718) 821-8861 cew@arnewyork.us Arnewyork.us
(305) 830-2900 www.ingear.com
(323) 201-3770 • Yelete.com
Booth 3830
Booth 4123
July 2014 | IR
Zero Ten Corporation
Booth 4300
IGES Int’l Gift Expo in the Smokies | Nov. 2-7, 2014 www.iges.us
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OFFPRICE
AUGUST 16-19, 2014
SANDS EXPO Lower Level OFFPRICE Campus
039 2939 3039 2938 2937
3037 037
3139
5
3237 3137
3442 3542
3740 3840
3940 4040
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14
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Lounge
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To Entrance
4
08 2408
2608 260
1
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3334 3434
3134 3234
3842 3942
3339 3439
3135 3235
3132
3642 3742
ENTRANCE
2940 3040
3242 3342
FEATURED REG AREA
3042
4314 4213
4313
6 3508 3608
3708 3808
3507 3607
3707
3906 4008
4308 4107 4207
4307
4105 4205
4305
3805 3105 3205
3505 3605
3705
3502 3602
3701 3802
3905 4005
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3402
3100 3200
3300 3400
3301 3401
3500 3600
00 3700
3800
11
www.offpriceshow.com IGES Int’l Gift Expo in the Smokies | Nov. 2-7, 2014 www.iges.us
3902
3900
4003
4203 4102
4001 4000
Aug. 16–18 : 8 am - 6 pm Aug. 19 : 8 am - 3 pm
4108 4208
3107 3208 3305 3405
Show Hours:
4100
4302
4200
4300
Shuttle Service to Las Vegas Convention Center & Mandalay Bay Aug. 18 & 19
15
REGISTRATION CALL (262) 782-1600 IR | July 2014
39
¢
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OFFPRICE Lower Level OFFPRICE Campus
To Main Show Floor and Registration
CASH AND CARRY
¢
SANDS EXPO
AUGUST 16-19, 2014
FEATURED REG AREA
Meeting Rooms
¢
ENTRANCE
5100
1
2
52 5201
3 04 5404
5004
5204
5105
5005 5104
TO SHUTTLE SERVICE
5205 5304
5208
5015
6001
5305
5401 5500 540
5405 5505
5408
5008
ENTRANCE
FEATURED REG AREA
5001
5411
5310
5215
Lounge
5510
5415
6100
6004
6005 6104
6105 6204
6205
6006
6007 6106
6107 6206
6207
6008
6009 6108
6109 6208
6209
6010
6011
6110
6111
6211
6015
6114
6210
Lounge
Lounge
Entrance
Lounge
Show Hours:
Aug. 16–18 : 8 am - 6 pm Aug. 19 : 8 am - 3 pm
Shuttle Service to Las Vegas Convention Center & Mandalay Bay Aug. 18 & 19
1
Sunrise USA Trading
www.offpriceshow.com 40
July 2014 | IR
Ole Gift LLC
(702) 492-0723 Sunriseusatradinginc.com
(206) 762-3799 • www.olegift.com olegift@hotmail.com
Booth 5105
Booths 5205
3
REGISTRATION CALL (262) 782-1600
2
Sunrise USA Trading
Sam Davis Designs
Sam Davis Designs
(415) 252-1425 Samualdavis@aol.com
Booth 5405 IGES Int’l Gift Expo in the Smokies | Nov. 2-7, 2014 www.iges.us
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EXHIBITOR LIST as of 6/17/2014 7 Color Trading Inc.. . . . . . . . . . . . . . .4323 79 South China Import . . . . . . . . . . . .3613 818 Fashion Corp.. . . . . . . . . . 3313, 3413 A & A Trading Corp . . . . . . . . . . . . . . .5104 A Beautiful Gift . . . . . . . . . . . . . . . . . . TBD A Fashion Group, Inc. . . . . . . . . . . . . .2146 A&T Trading US Inc. . . . . . . . . . . . . . . 1149 ABC Hosiery . . . . . . . . . . . . . . . . . . . .1225 Actual Scrubs . . . . . . . . . . . . . . . . . . .1948 Addicted 2 U, Inc. . . . . . . . . . . . . . . . .4205 Adore . . . . . . . . . . . . . . . . . . . . . . . . . .1146 Advance Sales Group . . . . . . . . . . . . . .846 Aggressive Apparel. . . . . . . . . . . . . . .1708 Air Balance . . . . . . . . . . . . . . . . . . . . .3616 All Weather . . . . . . . . . . . . . . . . . . . . .1025 Alliance Wholesale Corporation . . . . .508 Allura Imports . . . . . . . . . . . . . . . . . . . .550 All-Ways Sportswear Ltd./ W.I. Off Price Apparel Ltd. . . . . . . . . .1923 Almar Sales Company . . . . . . . . . . . . .430 Almost Nothing Inc. . . . . . . . . . . . . . .1530 American Active Apparel . . . . . . . . . . .339 American Cap Exchange. . . . . . . . . . . .737 American Exchange Accessories. . . .1850 American Exchange Apparel Group Corp.. . . . . . . . . . . . . . . . . . . . . TBD American Express Open . . . . . . . . . . 3430 American Fleece Associates, Inc. . . .1432 American Standard/Liana Uniforms .1032 American Threads/CA Off Price/ G & S Off Price . . . . . . . . . . . . . . . . . .2517 Andy Miller Global Sales . . . . . . . . . . .932 Angel Body Import Inc.. . . . . . . . . . . . .546 Angels NY US Kids Variety. . . . . . . . .3337 Annabelle. . . . . . . . . . . . . . . . . . . . . . . TBD Ann’s Trading Co, Inc.. . . . . . . . . . . . . TBD Apexx Collection Corp.. . . . . . . . . . . . TBD Apparel Candy. . . . . . . . . . . . . . . . . . . .823 Apparel Trading International, Inc. . .1408 Aquarius Ltd . . . . . . . . . . . . . . . . . . . . .850 AR New York . . . . . . . . . . . . . . . . . . . 4300 Aspen/Omaha Clothing . . . . . . . . . . . 1418 Avital, Inc. . . . . . . . . . . . . . . . . . . . . . .1425 Azusa International . . . . . . . . . . . . . . .2916 B & B Industries, Inc. . . . . . . . . . . . . .1135 B & F System, Inc.. . . . . . . . . . . . . . . 3500 B. Bronson . . . . . . . . . . . . . . . . . . . . . .1823 B.L.K. International . . . . . . . . . . . . . . . .951 Bacci . . . . . . . . . . . . . . . . . . . . . . . . . .1343 Bali Queen by Queen Eileens Inc. . . .5208 Bambini . . . . . . . . . . . . . . . . . . . . . . . . .941 Baron Distributors, Inc. & House of Fashion, Inc. . . . . . . . . . . . .3213 Basix of America . . . . . . . . . . . . . . . . .1613 Becker Glove International, LLC. . . . 3508 Ben Elias Industries Corp. . . . . . . . . .1013 Berlioni Shirt & Tie Co.. . . . . . . . . . . . .448 Bermo Enterprises Inc. . . . . . . . . . . . . .313 Beverly Hills Uniforms . . . . . . . . . . . .1651 Big Bang Clothing Co. . . . . . . . . . . . .2051 Billie’s Jewelry & Accessories . . . . . .5411 Bingo Off-Price Inc. . . . . . . . . . . . . . .1830 Bings Merchandising, Inc. . . . . . . . . .1625 BioWorld Merchandising . . . . . . . . . .3301 BIZ . . . . . . . . . . . . . . . . . . . . . . . . . . . 3434 Blue Galaxy . . . . . . . . . . . . . . . . . . . . .1523 Blue J Trading . . . . . . . . . . . . . . . . . . .1017 Bluenight / Bella Berry USA Fashion Inc.. . . . . . . . . . . . . . . . . . . . . TBD Bo Da Fa Trading Inc. . . . . . . . . . . . . .1851 Bohemian Fashion Corporation . . . . .2054 Bonded Apparel, Inc. . . . . . . . . . . . . .4023 Bordan Shoe Company. . . . . . . . . . . .4313 Borun America. . . . . . . . . . . . . . . . . . 5004 Boulevard Apparel. . . . . . . . . . . . . . . .3223 Branco Enterprises . . . . . . . . . . . . . . . .623 Briara Trading . . . . . . . . . . . . . . . . . . . .813 Brook Textiles . . . . . . . . . . . . . . . . . . . .925 Buy4store.com & Buckletown.com . . TBD C & K Import Designs . . . . . . . . . . . . .3705 CA Best Price. . . . . . . . . . . . . . . . . . . . .337 Cafe 6. . . . . . . . . . . . . . . . . . . . . . . . . .1043 Caldore . . . . . . . . . . . . . . . . . . . . . . . .1940 Cameo Socks LLC. . . . . . . . . . . . . . . . TBD Capico Accessories Of Matawan Inc. .924 Capsmith Inc. . . . . . . . . . . . . . . . . . . .1037 Card Connect. . . . . . . . . . . . . . . . . . . .3135 Carrie Amber Intimates Inc. . . . . . . . .3423 Cavalier Sportswear, Inc. . . . . . . . . . . .726 Charley Morgan, Inc. . . . . . . . . . . . . .1049 Chase (USA) International . . . . . . . . . TBD Cheap Chic Jewelry . . . . . . . . . . . . . 5305 Cheng’s Enterprises, Inc. . . . . . . . . . .3042 Choice Deals Inc. . . . . . . . . . . . . . . . .1326
Classic Look Inc.. . . . . . . . . . . . . . . . 3332 Club 408 Inc.. . . . . . . . . . . . . . . . . . . .1230 Colony One Trading Corp . . . . . . . . . .1639 Coney Island Group . . . . . . . . . . . . . . .646 Consolidated Clothiers Inc. . . . . . . . . .437 Cosmo Trading Inc.. . . . . . . . . . . . . . . .923 Cotton Connection . . . . . . . . . . . . . . .3707 Cougar Sport Inc. . . . . . . . . . . . . . . . 4005 Cover Up . . . . . . . . . . . . . . . . . . . . . . .3218 Cranston Jewelry Mfg. . . . . . . . . . . . 5005 Cut Line International . . . . . . . . . . . . .4318 Cute Options dba Creative Cute Options Inc . . . . . . . . . . . . . . . . . . . . . .323 Cutie Patootie Clothing Inc. . . . . . . . .1925 CWC Inventories . . . . . . . . . . . . . . . . .1218 D & L Apparel, Ltd. . . . . . . . . . . . . . . .1130 D. Schanker Wholesale Co. . . . . . . . 3808 D.K. Trading. . . . . . . . . . . . . . . . . . . . 5304 D.L.M. Off Price. . . . . . . . . . . . . . . . . .1525 Daily Wear Sportswear/ Forever Young . . . . . . . . . . . . . . . . . . .1846 Dama Clothing Inc. . . . . . . . . . . . . . . . TBD Dan Trading Co.. . . . . . . . . . . . . . . . . . .937 Daniel Jeans . . . . . . . . . . . . . . . . . . . .1233 David’s Place / Apparel Deals.com . .2023 David’s Wholesale/MODA . . . . . . . . . .837 De Loache Corp. . . . . . . . . . . . . . . . . . TBD Deals . . . . . . . . . . . . . . . . . . . . . . . . . . .930 Deals Wholesale . . . . . . . . . . . . . . . . .2013 Delirious Apparel . . . . . . . . . . . . . . . .3216 Denice Inc.. . . . . . . . . . . . . . . . 3227, 3327 Designers Window/Lena Gabrielle . .1341 D-L Incentives. . . . . . . . . . . . . . . . . . . .833 DMR Creative Marketing Inc. . . . . . . .1946 Dorfman Pacific. . . . . . . . . . . . . . . . . 3305 Dragonheart, Inc. . . . . . . . . . . . . . . . . .626 Dreamer Enterprise Inc. . . . . . . . . . . . TBD Dreamstar Kids . . . . . . . . . . . . . . . . . 2048 Dreamwear Inc. . . . . . . . . . . . . . . . . . .3513 Driz Connection. . . . . . . . . . . . . . . . . . . 513 Dutch Harbor Gear . . . . . . . . . . . . . . .1318 Eastern Off-Price. . . . . . . . . . . . . . . . . .527 Eastern Watch Co.. . . . . . . . . . . . . . . . TBD Eastman Footwear Group, Inc.. . . . . .3100 Eclipse Specialties, Inc. . . . . . . . . . . .1637 Eddie Domani . . . . . . . . . . . . . . . . . . .3906 EHL Imports. . . . . . . . . . . . . . . . . . . . .1730 Ele International, Inc. . . . . . . . . . . . . .5201 EMD Group . . . . . . . . . . . . . . . . . . . . .2918 Encore Apparel . . . . . . . . . . . . . . . . . .3323 Epoch Fashion Accessory Corp. . . . .4225 Exist/Pacific & Company . . . . . . . . . .2323 Fantazia . . . . . . . . . . . . . . . . . . . . . . . . 1137 Fashion Apparel . . . . . . . . . . . . . . . . .1039 Fashion Collection . . . . . . . . . . . . . . .1240 Fashion Connections . . . . . . . . . . . . . TBD Fashion Fuse, Inc.. . . . . . . . . . . . . . . . .627 Fashion Paradise, Inc./ Kids Center, Inc. . . . . . . . . . . . . . . . . . .830 Fast Turn Wholesale . . . . . . . . . . . . . .1848 Felicity, Inc. . . . . . . . . . . . . . . . . . . . . .1446 Fellini Sportswear Inc. . . . . . . . . . . . . .425 First Choice Co.. . . . . . . . . . . . . . . . . . TBD First Wholesale LLC . . . . . . . . . . . . . . TBD Five Star Accessories . . . . . . . . . . . . .3018 Four Seasons Apparel . . . . . . . . . . . .2713 G & S Originals, Inc. . . . . . . . . . . . . . .1835 G.Q. Wear. . . . . . . . . . . . . . . . . . . . . . .2228 Garment Group Inc . . . . . . . . . . . . . . .4108 Gary Steiner Sales. . . . . . . . . . . . . . . . .526 Gazoz Inc . . . . . . . . . . . . . . . . . . . . . . . .926 Geeta of India, Inc. . . . . . . . . . . . . . . . .344 General Belt Sales LLC. . . . . . . . . . . 3400 George Vine Associates . . . . . . . . . . .1330 George&Martha . . . . . . . . . . . . . . . . .1442 Giant Clothing Co.. . . . . . . . . . . . . . . . .330 Gigi Look USA Inc . . . . . . . . . . . . . . . 3600 Gina Group L.L.C. . . . . . . . . . . . . .537, 637 Gina’s Shoes & Bags Inc. . . . . . . . . . .2828 Giorginni/Chardonay . . . . . . . . . . . . .1626 GK Eurosport, Inc.. . . . . . . . . . . . . . . 3605 Global Accessories . . . . . . . . . . . . . . .1251 Gold Medal International . . . . . . . . . . .730 Golden Bridge/Fashion 21 . . . . . . . . .1348 Golden Fashion Center . . . . . . . . . . . .3928 Guides Choice Apparel Specialists . .3200 H.A.S. Industries, Inc.. . . . . . . . . . . . .1430 Haddad International LLC/ Garmentex Int’l.. . . . . . . . . . . . . . . . . .1123 Handbags For All. . . . . . . . . . . . . . . . .3615 Happy Kids For Kids, Inc. . . . . . . . . . 3830 Hawk’s Bay Collection Inc. . . . . . . . . .3326 Hemisphere Worldwide Sales Inc. . . . 1518 High Energy . . . . . . . . . . . . . . . . . . . . .3823
High Secret Apparel Corp. . . . . . . . . .1649 Highness Trade-Links Corp. . . . . . . 3502 HMY Jewelry Inc. . . . . . . . . . . . . . . . . TBD Hon Ya Group Inc. . . . . . . . . . . . . . . . .2142 Hot Chocolate, Inc. . . . . . . . . . . . . . . .2513 Hot Fashions . . . . . . . . . . . . . . . . . . . 4008 Hot Kids . . . . . . . . . . . . . . . . . . . . . . . . .854 HPI/Hot Pink . . . . . . . . . . . . . . . . . . . .1143 HSN Fulfillment, LLC . . . . . . . . . . . . . TBD HuaFu Int’l Trading Corp. . . . . . . . . . . TBD Hypard Corp. . . . . . . . . . . . . . . . . . . . .3207 I-5. . . . . . . . . . . . . . . . . . . . . . . . . . . . .2608 IBC, INC. . . . . . . . . . . . . . . . . . . . . . . .1437 Iberia Fashion . . . . . . . . . . . . . . . . . . . TBD Icon Apparel . . . . . . . . . . . . . . . . . . . 3402 ICY HOT Lingerie/Sensual Inc. . . . . . .648 IDM Group LLC . . . . . . . . . . . . . . . . . .1937 Impulse Off Price Apparel. . . . . . . . . . .716 In Gear Fashions & Swim . . . . . . . . . .3102 In Style Accessories . . . . . . . . . . . . . .1546 In Style Trading, Inc. . . . . . . . . . . . . . 5008 India Boutique Inc. . . . . . . . . . . . . . . . .318 India Kashmir Apparel, Inc./ I.K. Collections . . . . . . . . . . . . . . . . . . .735 Indian Tropical Fashion, Inc. . . . 346, 446 Inter-Gedi Trading Corp.. . . . . . . . . . . .739 International Discount Trading, Inc. .1641 International Intimates Inc.. . . . . . . . .1854 International Private Label DBA U.S. OffPrice . . . . . . . . . . . . . . . .2716 Intimateco LLC . . . . . . . . . . . . . . . . . . .654 J.M.P. Fashions, Inc.. . . . . . . . . . . . . .2037 JAM Distributing. . . . . . . . . . . . . . . . .4208 Jasmine USA Inc. . . . . . . . . . . . . . . . . 1748 Jaylyn Sales Inc. . . . . . . . . . . . . . . . . .3107 JC Sunny Fashion . . . . . . . . . . 3930, 5500 JDM Merchandise Group Green Town Scrubs. . . . . . . . . . . . . . .1223 Jefco Cohen International LLC. . . . . .1133 Jerry T Fashion Inc. . . . . . . . . . . . . . . TBD Jewellennium. . . . . . . . . . . . . . . . . . . .5310 Jezra Operating Group/ Clicks Umbrellas . . . . . . . . . . . . . . . . .1834 JNJ Couture Inc./L.A. Midnight. . . . . TBD John Fashion International. . . . . . . . . .750 Jonathan K Apparel Co. . . . . . . . . . . .1723 Joseph’s Place. . . . . . . . . . . . . . . . . . .1427 Journal. . . . . . . . . . . . . . . . . . . . . . . . . .934 JP Communications Inc.. . . . . . . . . . . TBD Julia Trading Inc . . . . . . . . . . . . . . . . .1932 Julius Young, Inc. . . . . . . . . . . . . . . . . . 418 Just Ash, Inc.. . . . . . . . . . . . . . . . . . . .1333 K & C Clothing Inc. . . . . . . . . . . . . . . . 1241 K & J Trading, Inc.. . . . . . . . . . . . . . . . TBD K&P Craft Inc./Himalayan Group, Inc. 1646 K. Amalia . . . . . . . . . . . . . . . . . . . . . . . TBD K. Bell Socks . . . . . . . . . . . . . . . . . . . 3334 Karen T Design . . . . . . . . . . . . . . . . . . TBD Kathmandu Imports . . . . . . . . . . . . . .1440 Khangura Company Inc. . . . . . . . . . . 4000 Kids Apparel Club . . . . . . . . . . . . . . . . .942 Kids World of USA. . . . . . . . . . . . . . . . TBD King Square International Inc. . . . . . .5215 Klayman Pants Co./ Off-Price Wearhouse . . . . . . . . . . . . .1018 Kocal Trading Co. . . . . . . . . . . . . . . . .1733 L.A. Fashion Hub. . . . . . . . . . . . . . . . 3405 L.A. Grand, Inc. . . . . . . . . . . . . 2408, 2608 L.A. Main Connection. . . . . . . . . . . . . 1117 Lacy & Co . . . . . . . . . . . . . . . . . . . . . .3905 Lazy Daisy, Inc. . . . . . . . . . . . . . . . . . . .454 Leather Impressions, Inc.. . . . . . . . . . 1139 Leonard A. Feinberg, Inc. . . . . . . . . . .3132 Life & Style Fashions Inc.. . . . . . . . . .2108 Liquid Collection Inc. . . . . . . . . . . . . .3701 Loading Zone. . . . . . . . . . . . . . . . . . . .3715 Lorency & Company . . . . . . . . . . . . . . . 748 Low & Sweet / Seven Lions Inc.. . . . .1818 Lucky 7 USA Inc.. . . . . . . . . . . . . . . . .3727 M & A Imports Ltd./Just Love . . . . . . 1413 M. Scott Sales . . . . . . . . . . . . . . . . . . .1951 Madison Paige. . . . . . . . . . . . . . . . . . . . 515 Magic Creations . . . . . . . . . . . . . . . . . TBD Magic Price . . . . . . . . . . . . . . . . . . . . .1754 Mankofsky Shoe Company. . . . . . . . .3137 Mario Corti Shoes Inc. . . . . . . . . . . . .3339 Maya S. & Sons, Inc. . . . . . . . . . . . . .1023 Medical Uniform MFG/Melrose Scrubs 544 Mega Cap Inc. . . . . . . . . . . . . . . . . . . .4102 Melrose Creations. . . . . . . . . . . . . . . .3730 MH Collections Inc. . . . . . . . . . . . . . . TBD Michael K. . . . . . . . . . . . . . . . . . . . . . .1643 Mik Mak Inc . . . . . . . . . . . . . . . . . . . . . 1740 Milan Clothing, Inc. . . . . . . . . . . . . . . .723
Militti Sales & Promotions, LLC . . . .4128 Mizrahi-Gardner . . . . . . . . . . . . . . . . . . 413 MJ Trade Inc.. . . . . . . . . . . . . . . . . . . .1324 MMD Apparel, Ltd. . . . . . . . . . . . . . . . 1718 Modern Touch Inc . . . . . . . . . . 1054, 1254 MS Trading . . . . . . . . . . . . . . . . . . . . .1325 National Cap and Sportswear. . . . . . .3426 National Mills . . . . . . . . . . . . . . . . . . . . 416 Nationwide Wholesale, Inc. . . . . . . . .2723 Natural Collection . . . . . . . . . . . . . . . .1842 Neelam Fashions Inc. . . . . . . . . . . . . .1051 Nester Hosiery/Ballston Socks . . . . .1439 New Classic, Inc.. . . . . . . . . . . . . . . . . .643 New Fashions of New York Inc. . . . . .4017 New Style Socks & Underwear Co. . .4100 New Wave Inc. . . . . . . . . . . . . . . . . . . . TBD New York Apparel . . . . . . . . . . . . . . . .1030 Nina Rossi . . . . . . . . . . . . . . . . . . . . . .3723 Occasion USA . . . . . . . . . . . . . . . . . . . .939 Oceanic Trading Co. . . . . . . . . . . . . . .1246 Off-Price Trading LLC. . . . . . . . . . . . .1323 Ole Gift LLC . . . . . . . . . . . . . . . . . . . . .5205 Olem Shoe Corporation . . . . . . . . . . .3237 OMG Blings . . . . . . . . . . . . . . . . . . . . 5505 Orange Zone Inc . . . . . . . . . . . . . . . . .1213 Oriental Apparel Inc . . . . . . . . . . . . . .3632 Outerstuff Ltd./J.I.S. Apparel Corp . . 4118 Pacific Star Trading/Hip Pocket. . . . .1543 Pacific Teaze Inc . . . . . . . . . . . . . . . . . .613 Pajama Drama . . . . . . . . . . . . . . . . . . .3105 Panties Plus Inc. DBA PPI Apparel Group . . . . . . . . . . . 326, 426 Paris Fashion/Clothing Island . . . . . . .946 Park Avenue Wholesale . . . . . . . . . . .3913 Pearl Imports, Inc.. . . . . . . . . . . . . . . .1551 Penguin Kids Wear, Inc. . . . . . . . . . . .1213 Penikam Inc./Athletic Shoes . . . . . . 3040 PICHINCHA . . . . . . . . . . . . . . . . . . . . 3533 Pine Apparel . . . . . . . . . . . . . . . . . . . .1234 Pink Ocean Inc. . . . . . . . . . . . . . . . . . .1840 Planet Shoes Warehouse LLC DBA Vanlly Shoes . . . . . . . . . . . . . . . .3708 Planet Sox LLC . . . . . . . . . . . . . . . . . . . 741 Premium Imports, Inc. . . . . . . . . . . . .3325 Prime Garments Inc. . . . . . . . . . . . . . . .713 Prowler Supply . . . . . . . . . . . . . . . . . 3803 Punita Leathers, Inc.. . . . . . . . . . . . . .2808 Punkfashionshop.com (Leema Enterprises Co) . . . . . . . . . . . TBD Puzzles Enterprises. . . . . . . . . . . . . . . .823 Q Perfumes . . . . . . . . . . . . . . . . . . . . . TBD R. G. Riley & Sons, Inc.. . . . . . . 808, 1008 RAD International / Serpi Belts . . . . . TBD Radhika Imports Inc.. . . . . . . . . . . . . .1034 Rahrow Inc. - Shana K. . . . . . . . . . . . .1433 Ramatex International. . . . . . . . . . . . .3900 Regis Pants Shop . . . . . . . . . . . . . . . .1027 Renfro Corp. . . . . . . . . . . . . . . . . . . . .3235 Rich Kids Jeans Corp / NY Global Trading Inc. . . . . . . . . . . . . TBD Richmar Fashions . . . . . . . . . . . . 530, 630 Rising International Inc. . . . . . . . . . . .1454 Ritz Precision (Precision Eyewear) . . .534 Riviera Apparel Group. . . . . . . . . . . . . . 817 Rockin Footwear . . . . . . . . . . . . . . . . .3130 Roman Fashion, Inc. . . . . . . . . . . . . . . 1716 Rosee Fashion Inc. . . . . . . . . . . . . . . . TBD Rosy Loves . . . . . . . . . . . . . . . . . . . . .3713 Royal Connexions . . . . . . . . . . . . . . . . .843 Royal Handicrafts Inc.. . . . . . . . . . . . .4213 Royal Wear. . . . . . . . . . . . . . . . . . . . . . .424 Rubii - (Far Tar) . . . . . . . . . . . . . . . . . . .634 S&A Fashions, Inc. . . . . . . . . . . . . . . . TBD S. Square . . . . . . . . . . . . . . . . . . . . . . 2040 S.A.S.C.O. Trading, Inc. . . . . . . . . . . .2923 S.O.B. Clothing Co.. . . . . . . . . . . . . . . . 917 S.R. Fashions Inc. . . . . . . . . . . . . . . . .1537 S.R. Shirts & Stuff LLC. . . . . . . . . . . . .818 Sa Mode - Maxim’s Collection. . . . . .3016 Sam Davis Designs . . . . . . . . . . . . . . 5405 Sapman Sportswear, Inc. . . . . . . . . . .1630 Saramax Apparel Group . . . . . . . . . . .3418 Saroj Int’l Inc / Femina Lingerie . . . . . .849 Satguru Enterprises Inc.. . . . . . . . . . . .342 SD Wholesale LLC . . . . . . . . . . . . . . . . 746 Seattle Silver Accessories . . . . . . . . .5100 Select Clothing Co Inc . . . . . . . . . . . .1443 Selini NY, Inc. . . . . . . . . . . . . . . . . . . . .440 Seven Apparel Group . . . . . . . . . . . . 3330 Seven Seas Jobbers, Inc. . . . . . . . . . .1623 SGR Apparel . . . . . . . . . . . . . . . . . . . . .423 SGS International/Best Silver . . . . . . 1141 Shabri, Inc. . . . . . . . . . . . . . . . . . . . . . .335 Sharon Max, Inc.. . . . . . . . . . . .1237, 1337
Shoebox Trading . . . . . . . . . . . . . . . . . TBD Shoes of Soul . . . . . . . . . . . . . . . . . . 4308 Shoreline Wear . . . . . . . . . . . . . . . . . . .449 Shosho Fashion . . . . . . . . . . . . . . . . . TBD Silver n’ Accessories. . . . . . . . . . . . . .5401 Silver Suit . . . . . . . . . . . . . . . . . . . . . .1041 Simex Trading Co. Inc. . . . . . . . . . . . . 3113 Sindrella LLC. . . . . . . . . . . . . . . . . . . . 1743 Sketch . . . . . . . . . . . . . . . . . . . . . . . . .1408 Smash . . . . . . . . . . . . . . . . . . . . . . . . .2608 SMH Consulting . . . . . . . . . . . . . . . . .1354 Sol Clothing. . . . . . . . . . . . . . . . . . . . . 1746 South China Import. . . . . . . . . . . . . . .3613 Spicy Footwear . . . . . . . . . . . . . . . . . .3139 Sportier LLC . . . . . . . . . . . . . . . . . . . .4105 Spring Import, Inc. . . . . . . . . . . . . . . .3414 Star Bay Group, Inc. . . . . . . . . . . . . . .3037 Star Ride Kids . . . . . . . . . . . . . . . . . . .1942 Steal Deal Inc. . . . . . . . . . . . . . . . . . . .2823 Steintex Corp. . . . . . . . . . . . . . . . . . . . 4113 Stepping Stones . . . . . . . . . . . . . . . . .2039 Stocklots USA, Inc.. . . . . . . . . . . . . . . .828 Street Denim . . . . . . . . . . . . . . . . . . . . TBD Streetline/Gemtex . . . . . . . . . . . . . . . .1232 Style N.Y. . . . . . . . . . . . . . . . . . . . . . . .1930 Sunflower Handmade Leather Inc.. . .3735 Sunrise USA Trading. . . . . . . . . . . . . .5105 Sunshine Apparel, Inc. . . . . . . . . . . . .1148 Sunshine Import International Corp. 2046 Sunway Design . . . . . . . . . . . . . . . . . . .651 Superline, Inc. . . . . . . . . . . . . . . . . . . .1813 Superprima, Inc. . . . . . . . . . . . 3525, 3628 Susan Fashion. . . . . . . . . . . . . . . . . . .5001 Suspender Factory Inc.. . . . . . . . . . . .1332 Sutton Industries. . . . . . . . . . . . . . . . . .548 Sweaters for Less . . . . . . . . . . . . . . . .1539 Sweet Doll Inc.. . . . . . . . . . . . . . . . . . .1939 Sweet Lola . . . . . . . . . . . . . . . . . . . . . .5204 Swimsuit Station . . . . . . . . . . . . . . . . .3618 Target Resources, Inc. . . . . . . . . . . . .3700 Tasha . . . . . . . . . . . . . . . . . . . . . . . . . .3230 TBI Apparel . . . . . . . . . . . . . . . . . . . . .1827 TC Fashion. . . . . . . . . . . . . . . . . . . . . .3923 Ten West Apparel Inc. . . . . . . . . . . . . .1727 Tender Toes . . . . . . . . . . . . . . . . . . . . . .949 Tinder Leather Co., Inc. . . . . . . . . . . .4216 TJH International Corp.. . . . . . . . . . . .2042 Top Fashionland Inc.. . . . . . . . . . . . . . TBD Top Image . . . . . . . . . . . . . . . . . . . . . .3623 Top Novelty Enterprise . . . . . . . . . . . .3517 Top Quality Products, Inc. . . . . . . . . .1448 Travel Time Inc. . . . . . . . . . . . . . . . . . .2913 TW & Company . . . . . . . . . . . . . . . . . 4003 Twin Palace LLC . . . . . . . . . . . . . . . . .5415 Twin Pines Enterprises . . . . . . . . . . . .5015 Twist Intimate Group, LLC . . . . . . . . .3902 U.S. Hosiery Inc. . . . . . . . . . . . . . . . . . TBD U-51/Nesso Jeans . . . . . . . . . . . . . . .3205 Ultimate Apparel . . . . . . . . . . . .1737, 1837 Ultimate Off Price . . . . . . . . . . . . . . . .3123 Ultimate Resource. . . . . . . . . . . . . . . .1046 Ultimo Fashions Inc.. . . . . . . . . . . . . 3505 Uni Hosiery Co, Inc. . . . . . . . . . . . . . .3813 Unique Off Price . . . . . . . . . . . . . . . . . TBD Universal Fashion Outlet, National Brand Collection . . . . . . . . .3725 Urban Fitz, Inc. . . . . . . . . . . . . . . . . . . TBD USBC International Inc. . . . . . . . . . . . TBD Veneto Handbags . . . . . . . . . . . . . . . .1346 Very Moda . . . . . . . . . . . . . . . . . . . . . .4223 Vision. . . . . . . . . . . . . . . . . . . . . . . . . . TBD Vision Plus Image, Inc. . . . . . . . . . . . 5408 Volume Apparel. . . . . . . . . . . . . . . . . . .523 Waliga Imports & Sales . . . . . . . . . . .3537 Watch Time Inc.. . . . . . . . . . . . . . . . . .1654 Weeplay Kids. . . . . . . . . . . . . . . . . . . .1339 Weinberg Hosiery Company Inc. . . . 3608 West By Southwest . . . . . . . . . .1128, 1227 Western Pacific International . . . . . . .1616 Western Trading Company . . . . . . . . .3523 Who Says? Inc. . . . . . . . . . . . . . . . . . .1423 Wholesale Fashion Square. . . . . . . . 3432 Wise Buys . . . . . . . . . . . . . . . . . . . . . . .308 World Famous Sports, Inc.. . . . . . . . 3800 Y & F Jeans . . . . . . . . . . . . . . . . . . . . .3918 Yaali Limited . . . . . . . . . . . . . . . . . . . . TBD Yash Imports Inc. . . . . . . . . . . . . . . . . 4115 Yelete Group . . . . . . . . . . . . . . . . . . . .4123 Yellowstone Imports . . . . . . . . . . . . . . TBD Zero Ten Corporation . . . . . . . . . . . . 3805 Zeyzey Jewelry . . . . . . . . . . . . . . . . . 5404 Ziva Gem LLC . . . . . . . . . . . . . . . . . . . TBD
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web profits 13 Free Online Marketing Tools continued from page 34 that information, but it also provides some detail on the sentiment toward the topic/brand, as well as the origin of the comments.
Reputation Management Tools 12. Google Alerts: google.com/alerts (monitor your competitors and your brand) An old but trusted tool, this handy gem allows the user to set triggers for getting email alerts when items of interest are mentioned online. Most use it for brand reputation management (entering variations of their brand and products as triggers), but it can be used for virtually anything, including spying on competitors. Enter a competitor’s brand / product and watch the alerts come in when they are mentioned online. It is also very helpful for managing brand reputation across the Internet, and enables actionable responses to be taken as either a simple thank you, or do dam-
42
July 2014 | IR
age control when negative publicity arises that would otherwise go unnoticed. 13. Search All Complaint Sites at Once: gofishdigital.com/complaint-search/
Search up to 40 popular complaint sites and counting, using this nifty tool, driven off of a custom Google search box. Free doesn’t always mean cheap. The tools mentioned here, although a very small sampling of what is out there, provide extremely valuable information that rivals paid tools, but at zero cost. Before trying paid versions of anything remotely similar, give these a go first. It may be quite surprising what information is available without opening a pocketbook. ■ Eric Leuenberger is an ecommerce expert, founder of Ecommerce Amplifier, and owner of Voom Ventures, LLC, whose products and services help store owners and operators increase traffic, maximize ROI, decrease expenses, and increase revenue. He can be contacted online at TheEcommerceExpert.com, or call 866-602-2673.
IGES Int’l Gift Expo in the Smokies | Nov. 2-7, 2014 www.iges.us
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L & V CREATIONS
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We now offer DISPLAYS for Plug Ins, Aroma Lamps, Fragrance Oils & Incense!
We guarantee that our oils will out sell any other oils on the market. Our fragrance oils are great for Potpourri, Sachets, Auto, Lamp Rings, Oil Burners, etc.
Special $20.00 Fragrance Display when you purchase 24 dz. different fragrance oils. ($65 value/limit 1 display per new customer)
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INCENSE We Guarantee Your Customer Will Love This Quality, Which Will Help You Develop A Great Customer Base!! UÊ- > i`Ê Ê Vi ÌÀ>Ìi`Ê ÊÊÊ" Ê ÀÊÓ{Ê ÕÀà UÊ V Ê Àii UÊ ÕÀ }Ê/ iÊ ««À Ý°ÊÇxÊ ÕÌià UÊ- i vÊ viÊÓÊ9i>ÀÃÊ"ÀÊ Ài UÊ >ÌÕÀ> Ê ÀÊf£°ÇxÊ Õ ` iÊ Ê ««À Ý°Ê£ääÊ*Vð UÊ Ãà ÀÌi`Ê ÀÃÊf£° xÊ Õ ` iÊ Ê ««À Ý°Ê£ääÊ*Vð
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IGES Int’l Gift Expo in the Smokies TO | Nov. 2-7, 2014 www.iges.us 43 | July 2014 VISIT WWW.SCENTED.COM VIEW CATALOG AND SEE UPCOMING NEW ITEMS AND OURIRMONTHLY SPECIALS!
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web profits Expanding Your Business Internationally
by Mike Auger
EVER THINK about marketing your online products or services to the global marketplace? Global B2C ecommerce sales are expected to hit $1.5 trillion in 2014, according to emarketer.com. Emerging markets like Brazil, Russia, India and China are fueling this anticipated growth, along with an ever-increasing mobile user base and smartphone access/demand. Creating a storefront that has an international appeal could be a key to increasing your company’s bottom line. Things to consider:
Multiple languages
• Multi language capability
Payment gateways
• Support for multiple currencies
Thinking about payment gateways and international transactions, including an alternative method to process orders, can also help increase international order conversions. Take a look at two well-known international
• Payment gateway able to transact internationally • Shipping methods for international orders
Providing a way for your online store to be viewed in multiple languages opens your site up to an entirely new customer base you may not have considered before. Using Google Translate is a good option, but so is having the native language template installed to your store. This allows customers to see your product or service in the language and currency most comfortable to them. Increased conversion rates for international orders have been seen on sites that simply added a second or third or fourth language, and currency option.
continued on page 46
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IGES Int’l Gift Expo in the Smokies | Nov. 2-7, 2014 www.iges.us
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IGES Intâ&#x20AC;&#x2122;l Gift Expo in the Smokies | Nov. 2-7, 2014 www.iges.us
IR | July 2014
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web profits Expanding Your Business Internationally payment processors, Skrill, www.skrill.com, and 2CO, www.2checkout.com/faq, that can be easily integrated into your online store.
of the U.S. Certain products or services may be more suited to international customers, and as such, appropriate key words and meta data should be included on those product and category pages to obtain the most favorable international search results. Testimonials and reviews from international customers can also help increase order conversions in overseas markets.
Shipping
Live chat feature
Shipping methods must also be something that is important when thinking of delivering orders to an international customer base. Dealing with taxes, tariffs and import and export fees may be something to think about. A solution for this scenario is Bongo, www. bongous.com. Bongo provides an excellent service to allow US based businesses to ship internationally from a U.S. address/location.
Other areas of your business you should consider when thinking about international customers include the time differences, and your ability to meet customer expectations. Are your UK based customers expecting to be able to reach you by phone when it is 4 pm in London? Perhaps instituting a Live Chat feature on your site for those non-U.S. customers to leave a message after hours is a good solution. ■
Marketing and SEO
Mike Auger is chairman of the board and chief strategy officer of Pinnacle Cart, a hosted shopping cart and ecommerce software application that allows you to create, manage and effectively market your business. For more information, visit pinnaclecart.com.
continued from page 44
Marketing and SEO options are something to also take into account if looking for additional customers outside
STAINLESS STEEL RING STAMPING Why the “HOTTEST” Business Opportunity?
UÊ ÕÞÊ-Ì> iÃÃÊ-Ìii Ê, }ÃÊv ÀÊ iÃÃÊÌ > ÊfÓ°ää]Ê> `ÊÃi Êv ÀÊfÓx°ää fxä°ääÊ >V t UÊ , }ÊV iVÌ Ê>««i> ÃÊÌ Ê> Ê>}iÊ}À Õ«ÃÊ> `Ê`i }À>« Vð UÊ / iÊÃÌ> « }Ê vÊ iÌÌiÀÃÊ> `Ê Õ LiÀÃÊ ÃÊ`ii«iÀ]ÊV i>ÀiÀ]Ê> `Ê iÃÃÊiÝ«i à ÛiÊÌ > Êi }À>Û }° UÊ / iÊ-Ì> iÃÃÊ-Ìii ÊÀ }ÃÊV iÊ ÊÓ{ÊÃÌÞ iÃÊ- ÛiÀ]Ê `]Ê >V ]Êà ÛiÀÊÜ Ì ÊL ÕiÊi`}iÃ] Ê Ã ÛiÀÊÜ Ì Ê>Ê} `Êi`}i]ÊiÌV°®Ê Êà âiÃÊÎ £x° UÊ / iÊÀ }ÃÊ i Ì i`Ê>L ÛiÊV> ÊLiÊV ÀÊ«i Ê«> Ìi`°Ê Ê Ý°Ê ÊL ÕiÊÀ }ÊÜ Ì ÊÜ ÌiÊ«> ÌÊ iÌÌiÀ }ÊiÌV° UÊ >ÃÞÊÌ Ê i>À Ê> `Ê ÞÊÌ> iÃÊ£ÊÌ ÊÓÊ ÕÌiÃÊÌ ÊÃÌ> «ÊÌ iÊÀ }t UÊ , }ÊÃÌ> « }Ê ÃÊ> Ê `i> ÊLÕà iÃÃÊv ÀÊiÝ ÃÌ }Ê7 ÀiÊ À>vÌiÀÃÊ> `Ê > ÊLÞÊÌ iÊ V ÊÛi ` Àð UÊ iÜÊV Ìi « À>ÀÞÊÃÌ> «Êv Ì]ÊVÕÃÌ Ê } ÃÊ>Û> >L i°Ê, }Ê-Ì> « }Ê ÃÊ>ÊLÕà iÃÃÊ>ÌÊÌ i Ê Li} }Ê vÊ ÌÃÊ vi VÞV i° UÊ } iÃÌÊ*À v ÌÊ >À} ÃÊv ÀÊ Õ `À> à }Ê Ê } Ê-V Ã]Ê-« ÀÌÃÊ/i> Ã]Ê À>ÌiÀ > Ê"À}> â>Ì Ã]ÊiÌV°
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July 2014 | INDEPENDENT RETAILER
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web profits Is Your Mobile Retail App Ignoring A Critical Factor? IN TODAY’S mobile world, consumers are increasingly using their mobile devices to do almost everything. They use phones to make purchases, bank, read their news, to work while on the go, and even while watching TV. Despite the convenience of mobile technology, many brands are missing the mark when it comes to mobile customer care. Think about it. You know it is imperative for your business to strengthen the digital connection to your customer, making it both personal and pervasive. Sure, you’re building a mobile website and an app, and you might think you’re doing everything you can to try to bridge the digital divide, but you’re probably ignoring one key factor: customer service. As a consumer yourself, imagine you’re in your favorite app, but need help. How do you get it? You almost always have to leave the app to either call or email a customer service agent, and suddenly that great retail mobile experience has become fractured. Businesses
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strive to offer richer and more personal customer care, but most simply add a link to a toll-free call into the contact center. By trying to fit mobile into the current customer care model instead of adapting to evolving mobile customer behaviors, these efforts negatively impact the overall mobile customer experience. Mass adoption of mobile has drastically changed consumer behavior and expectations when it comes to customer service interactions. Yet for most businesses venturing into mobile, the question of incorporating customer service is being ignored. Shopping and communication channels have changed with apps and mobile adoption, but customer care isn’t keeping up. Retailers especially are missing a huge opportunity to provide consumers with a more efficient experience to solve their problems. So how can retailers provide better customer service to help keep customers happier, more satisfied, and purchasing more? Consider integrating customer care
www.MyWholesaleRoute.com
201-567-2827 cs@mywholesaleroute.com
Ultimate Destination For Costume Jewelry & Fashion Accessories.
www.lilypadflipflops.com Fashion Jewelry Collection All Jewelry $1 or $10/dz
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July 2014 | IR
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into your mobile application. This way, your customers can engage with a customer service agent at their leisure; stopping and starting the conversation at will, and resolving issues without having to move to another channel. Retailers would be wise to embrace the mobile mind shift and engage consumers where they are, and how they want to be engaged. Today, and increasingly so, consumers expect engagement on their mobile devices, whether they are shopping or seeking customer service. Businesses need to be present in those moments when consumers reach for their phones. The benefits for providing mobile customer care are many fold. Not only can retailers better meet consumer demands, but they can drive down expensive customer care costs. Eventually, as mobile phone use continues to increase, your customers will expect care within the mobile application. Larger retailers like Amazon and businesses like The Boston Globe have already taken advantage of mobile customer service offerings. As other retailers embrace the mobile mind shift, the message is clear: embrace mobile customer care, or risk getting left behind. ■ Mark Clark is the Director of Solutions Marketing at Contact Solutions, and has an extensive background in B2B tech marketing and product management for enterprise software firms. Contact Solutions invents real customer service. Their voice and mobility customer self-service solutions reduce enterprise costs while increasing customer engagement by enhancing their experience. Innovative Business Intelligence solutions provide enterprises access to real-time business intelligence and data analytics delivered to provide insight and superior value.
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IGES Int’l Gift Expo in the Smokies | Nov. 2-7, 2014 www.iges.us
IR | July 2014
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web profits Top Do’s & Don’ts of Going Digital FOR SMALL independent retailers with less than 10 employees, going digital often ranks low on the priority list, but in today’s always-on world, businesses that don’t take steps to improve their digital footprint are losing out on opportunities to grow and compete more effectively. Going digital can be a daunting task. In fact, our recent study found that seven in 10 say time and cost restraints prohibit them from improving their online presence. The truth is, businesses that understand how to approach their online program will be better poised to compete and thrive. As overwhelming as it may seem, there are simple things small business owners can do to get started today. Following are the top do’s & don’ts of digital, to help small businesses to easily and cost effectively go digital.
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July 2014 | IR
by Lance Brown
Do start with your website It sounds simple, but don’t neglect your website. Keep it fresh by updating it on a bi-weekly basis. Have someone on your team take ownership of the site, and make it part of their regular to-do list. Map content back to what will help your audience. What problems do they have that you can help solve with your content? Build a content calendar to keep you on task with updates.
Don’t neglect the power of search While a good website is critical, it’s not enough. Studies show only 28 percent of small businesses are happy with their company’s Google rankings. For many, more control over the power of search can not only have a big impact on reaching your customers, it can help you track insights about how they are finding you, and what other stores/terms they’re looking for that lead them to your business. Get started by getting
IGES Int’l Gift Expo in the Smokies | Nov. 2-7, 2014 www.iges.us
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a free Google analytics account, to understand traffic patterns to your website.
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Do reward the loyal In order to drive repeat business and reward your most loyal customers, try integrating a rewards program which can help you better compete with larger businesses, and create increased enthusiasm among customers.
Do take it social Establish and maintain your key social network platforms like Facebook, Twitter & Instagram. Customers want to engage with brands beyond where they are being sold to, so social media is a great way to stay engaged and show your store’s personality. Remember to keep up with them, or you risk losing the momentum you had when you set them up.
Don’t forget an app Many small businesses neglect to take their digital presence to the app store. Several new tools provide out-of-the-box solutions that can help you get started. With an app, you can more easily let your customers know about discounts, deals and exclusive offers, as well as use it to track and send invoices and do business on the go. ■ Lance Brown is VP of Product Development at Huzzah Media, provider of innovative digital solutions for small businesses. He began his career in sales & marketing for large retail brands, before transitioning to positions on the small business side. Brown took his retail expertise and helped smaller boutique software companies develop CRM-based applications that focused on helping SMBs better understand how to be more efficient with their sales & marketing initiatives. For more information, visit huzzahmedia.com.
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wholesalecentral.com The web’s original wholesale directory This is a small sample of the suppliers you will find on WholesaleCentral.com. Find suppliers by category or product! Suppliers, to list your company here and reach 600,000 retailers monthly, call 1-800-999-8281 ext. 126.
APPAREL / CLOTHING
RUBII www.rubiiwholesale.com
213-627-2398
NOSE DESSERTS www.nosedesserts.com
419-872-4772
FASHION WEAR PLUS 877-949-6060 fashionwearplus.com CAMOUFLAGE CARGO SHORTS ** COLOR CARGO SHORTS ** AMIMAL PRINT SHORTS ** MATCHING SETS * (SCREENED T’s * TANKS & POLO SHIRTS) HATS * SOCKS * DRESSES * (LICENSED NFL-NHL-NASCARAUTOS-COLLEGE-NEGRO BASEBALL & CARTOON CHARACTER JACKETS ** 813-949-6060 599FASHION.COM www.599fashion.com
866-728-3141
ALABAMA WHOLESALE SOCKS 256-845-4411 www.sockswholesale.com APPARELCANDY.COM www.ApparelCandy.com
877-870-8686
APPARELCANDY.COM www.puzzlesent.com
877-870-8686
APPARELSHOWROOM.COM 800-243-4131 www.apparelshowroom.com BEVERLY HILLS UNIFORMS 718-378-1188 bhuniforms.com/catalog_scrubs.php BH WHOLESALE INC www.bhwholesale.com
347-394-5559
BIKE SHOP SUPPLY www.bikeshopsupply.biz
205-255-3525
CRESWELL SOCK MILLS www.sockmills.com
256-657-3213
CRIMSON IVY CLOTHING 213-746-8840 www.wholesalecentral.com/crimsonivy DAISY’S SWIMWEAR 213-746-9939 www.dippindaisysswimwear.com
SEVEN SEAS, INC www.sevenwholesale.com
213-748-9469
COLLECTIBLES
SHEEHAN SALES, INC 800-849-9949 www.wholesalenursingscrubs.com SOCK WHOLESALERS www.sockwholesalers.com
800-597-3886
STEAL DEAL www.stealdealinc.com
323-581-8051
SWEET CHEEKS 719-748-1211 www.sweetcheekswholesale.com
F E AT U R E D S E L L E R IRWIN SALES 281-424-7651 www.irwinembroiderypatches.com Baytown, Texas United States #1 Source of Military and biker PATCHES & PINS!! Over 2,000 designs - Military, NRA, Patriotic, American Flag, Religious, Motorcycle and More! Great Novelty Item. Call us today at (281) 424-7651.
TASHA APPAREL www.tashaapparel.com
213-742-0974
CRAFTS & SUPPLIES
VEROX JEANS www.veroxjeans.com
770-409-0514
EDLEY FABRICS INC www.edley.com
WESTERN EXPRESS www.wexpress.com
412-257-5020
GOOD WISH UMBRELLA 914-826-0176 goodwishumbrella.com/wholesalers.html
WHOLESALE CLOTHING wholesaleclothingfactory.com
323-982-8807
WHOLESALE FASHION SQ. 323-583-2875 www.wholesalefashionsquare.com
DOLLAR STORE GREAT LAKES WHOLESALE 616-261-9393 www.glwholesale.com
ART & SUPPLIES ASW WHOLESALE CLUB www.aswexpress.com
919-878-6782
AS SEEN ON TV BEAUTY KO 516-441-5290 www.beautykousa.myshopify.com
KOLE IMPORTS www.koleimports.com
800-874-7766
PRICE KING INC www.priceking.com
718-786-8540
DROPSHIPPERS
BABY ITEMS
DOBA www.doba.com
EROS HOSIERY CO www.eroswholesale.com
215-342-2121
3B GLOBAL LLC 727-643-5980 www.wholesalecentral.com/binkyfresh
DP & COMPANY INC www.dropforyou.com
FASHION CONNECT www.fashionconnect.com
310-464-7578
ETRONITY, INC 800-707-9692 www.wholesaleblankclothes.com
ISLAND WHOLESALER www.islandwholesaler.com
786-269-0629
BOOKS & PUBLICATIONS
KAY BOUTIQUE LLC littlegirlmart.kay-boutique.com
406-222-4853
YANBHAL DISTRIBUTORS 310-613-8105 wholesalemagazinesandmore.com/About-Us.html
KIDSBLANKS BY ZOEY www.kidsblanks.com
714-966-2396
BUSINESS SERVICES
LASHOWROOM.COM www.lashowroom.com
213-627-0339
ALLIANCE ONE LLC www.allianceonellc.com
LEMON TREE TRADING 213-747-3410 www.wholesalefashionplace.com LIQUIDATION GENERAL www.liquidationgeneral.com
618-660-4005
ORANGE ZONE 213-748-2328 www.wholesalechildrenclothing.com ORANGESHINE, INC www.orangeshine.com
213-745-3001
ORIENTAL APPAREL INC 386-383-2618 www.wholesalecentral.com/orientalapparel/ store.cfm PRIMETIME CLOTHING www.primetimeclothing.com
213-687-4100
R. G. RILEY www.rgriley.com
708-689-1160
RIKIY HOSIERY 954-581-7503 wholesalecentral.com/rikiyhosiery/store.cfm
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July 2014 | IR
M & M GIFT www.iges.us
516-933-7444
ACCESSORIES PALACE, INC 800-725-2234 shop.accessoriespalace.com
732-866-9976
EFASHION WHOLESALE www.efashionwholesale.com
FASHION ACCESSORIES F E AT U R E D S E L L E R
F E AT U R E D S E L L E R
MEGAGOODS.COM megagoods.com PLUM ISLAND SILVER www.plumislandsilver.com
877-321-3622
800-421-9755
323-306-3887
978-499-8203
WMS WHOLESALE www.wmsclothing.com
760-233-9800
DVDS & VIDEOS F E AT U R E D S E L L E R
C-STORE ITEMS DSD EXPRESS 419-367-7685 www.wholesalecentral.com/dsdexpress JMW I LLC jmw.net/Wholesale
573-729-7280
PRICEMASTER www.PriceMaster.com
800-538-3873
VK WHOLESALE www.vkwholesale.com
773-853-0734
MOUNTAIN VIEW MOVIES 607-278-5401 www.mountainviewmovies.com Authentic brand new DVD movies, Blu-ray discs & video games at the lowest wholesale prices. Major Studio DVDs UNDER $4. Stock changes weekly. Low $50 minimum purchase. Free UPS Ship over $300. DVA www.dvaspecial.com
800-683-4147
DVD RELOAD www.dvdreload.com/specials
303-881-6146
866-408-2825
D & D FLORIDA www.ddflimport.com
786-472-1888
FASHION UNIC www.fashionunic.com
908-660-0985
JUDSON & CO www.judson.biz
256-355-8844
LA WHOLESALE ROUTE 213-891-0104 www.wholesalecentral.com/lawhol0005 LANCY ONLINE INC www.LancyNY.com
718-821-8168
MICHELLE AND SCOTT’S www.wholesaleimport.com
901-767-0838
MY WHOLESALE ROUTE www.mywholesaleroute.com
201-567-2827
PURSE OBSESSION www.purseobsession.com
626-214-8325
ROCKEY TRADING CO www.rockeytrading.com
813-888-9400
UR ETERNITY www.ureternity.com
718-639-3588
WONA TRADING www.wonatrading.com
212-725-3616
FOOD & GROCERY DAKOTA VALLEY PRODUCTS 605-530-8461 www.wholesalecentral.com/dakotavalley ROYAL ENTERPRISES www.royalwholesalecandy.com
888-261-8277
GENERAL MERCHANDISE
CANDLES, INCENSE, POTPOURRI
ELECTRONICS
ETS DESIGN www.etsdesign.com
INNEX INC www.innexinc.com
BARGAIN OUTLET WHOLESALE 217-826-6230 wholesalecentral.com/thebar0001 Gifts, Figurines, Christmas, Collectibles, Wall Plaques, Home Decor, Fireworks, Hats, Gags-Jokes, Jewelry, Knives, New-Years Supplies, Novelties, Plush, Latest Fad Items, Light-Up & Glow-In-The-Dark Items, General Merchandise, Party Goods, Pencils, Toys, Inflatables, Wedding-Accessories, Sunglasses. 99 CENT MAX www.99centmax.com
360-734-0704
BESTOODEALS 216-812-1615 wholesalecentral.com/bestoo0001/wholesale.html DEALS 2 SELL 845-537-9680 wholesalecentral.com/deals2sellonline/wholesale.html DOLLARDAYS www.dollardays.com
INETVIDEO.COM 514-956-7482 wholesalecentral.com/inetvi0001/wholesale-form.html
770-582-6688
BUCKWHOLESALE.COM www.buckwholesale.com
F E AT U R E D S E L L E R SUNRISE WHOLESALE 877-250-5045 sunrisewholesalemerchandise.com
631-435-1000 800-430-7608
WHOLESALE FASHION INC 800-913-3274 www.wholesalefashioninc.com Your fashion accessory source. We have jewelry, hair accessories, scarves, hats, religious jewelry, keychains, handbags and more.
877-837-9569
DP & COMPANY INC www.dpciwholesale.com
800-421-9755
FOUR SEASONS GENERAL www.4sgm.com
323-826-1199
GENCO MARKETPLACE www.gencomarketplace.com
800-224-3141
909-839-6091
IGES Int’l Gift Expo in the Smokies | Nov. 2-7, 2014 www.iges.us
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wholesalecentral.com
SUPPLIER PREVIEW
Suppliers, to list your company here and reach 600,000 retailers monthly, call 1-800-999-8281 ext. 126. GREAT LAKES WHOLESALE 616-261-9393 dc.greatlakesselect.com INTERTRADE CORP www.intertradecorp.com
301-595-8999
R&M WHOLESALE 330-479-9950 www.wholesalecentral.com/ywengwholesale UNITED JERSEY www.ujwholesale.com
732-287-7925
VERITA ORGANIC ARGAN 505-301-9051 www.veritabyamandaskincare.com
HOME DÉCOR / HOUSEWARES COUNTRY CLUB USA www.countryclubproducts.com
LEATHER 908-352-5400
DISTINCTIVE DESIGNS 800-243-4787 www.wholesalecentral.com/flowers
GIFTS DWK CORPORATION www.dwkcorp.com
909-923-1880
DUKE IMPORTS, INC www.dukeimports.com
GLOBAL CRAFTS www.globalcraftsb2b.com
386-424-1662
SIGN OF THE www.sottproducts.com
HENRY BRANDT www.HENRYBRANDT.COM
417-334-0988
JEWELRY
714-526-3853
AJ RAEFIELDS DBA 860-829-2382 www.wholesalecentral.com/runwaydirect
NEW AGE IMPORTS www.newageincense.com TALON STAR DBA www.visolproducts.com
972-422-5999
WORLD BUYERS www.worldbuyers.com
800-996-7531
HANDBAGS & LUGGAGE
260-665-1100
562-787-6938
ALAMODEONLINE.COM www.alamodeonline.com ART BOX www.artboxjewel.com AZUR GLOBAL IMPORTS www.azur1.com
626-810-3283
972-243-2475
CREATIVE GEMS, LLC www.bikerjewelryshop.com
888-969-7464
HANDBAGSHOPPING.COM www.handbagshopping.com
562-735-3292
GEOCOSMICARTS www.geocosmicarts.com
927-554-4613
KLASSY BAGS www.klassybags.com MEZON HANDBAGS www.mezonhandbags.com
213-748-9228
GOODS 4 U goods4uglobal.com/Scripts/ PublicSite/?template=Login
717-751-7759
MOLLY MCMORGAN 877-828-1577 www.wholesalewalletsdirect.com
H&R FASHION www.hnrfashionjewelry.com
213-749-6967
ON SALE HANDBAG www.onsalehandbag.com
213-745-6811
HANA WHOLESALE ilovehana.com
410-799-7602
PRINCESS PURSE www.princesspurse.com
213-746-9933
HIPHOPJEWELRY 410-493-2269 www.hiphopjewelrywholesale.com
SHOPFORBAGS.COM www.shopforbags.com
214-637-5300
YH WHOLESALE www.yhwholesale.com
323-859-9017
954-577-9099
NES JEWELRY www.nesnyc.com
212-502-0025
HEALTH & BEAUTY
PHILLIPS INTERNATIONAL www.cooljewels.com
800-432-3636
BII WHOLESALE 201-933-1461 wholesalecentral.com/cosmetixplus/Store.cfm
PLANET SILVER www.silver-jewelry-planet.com
941-460-4001
201-444-4014
MVP TRADING CO www.mvptrading.com
240-235-5029
ONE TREE LLC www.onetreebrands.com
913-402-0322
RSVP SKIN CARE www.rsvpmen.com
417-773-0548
STEALTH INTERNATIONAL www.stealth-international.com
SALES ONE LLC www.bodyvibe.com
203-356-9077
SAM’S ONE www.samsoneinc.com
213-622-6661
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gifts & souvenirs How to Promote New Toy Lines ON TOP of all the daily tasks that face modern retailers, the thought of marketing a new toy range can be overwhelming. You have already spent a huge amount of time researching, sourcing and acquiring the new collection, and now you need to plan and deliver a marketing campaign too. While you can’t neglect the marketing process, the very nature of toys means the job does not have to become a chore. The imminent arrival of a new batch of toys to your store offers the opportunity to have some fun, and get imaginative with your marketing.
Window displays For brick and mortar retailers, your window display is
by Charlotte Biggs
prime real estate for showcasing your best and brightest products. As the very first impression you make on potential shoppers, your shop window is a great place to start showcasing your exciting new toy collection. Tempt customers into your shop with an eye-catching and imaginative window display that highlights your new toys, and the hours of fun they can bring. Once customers are in the store, it’s important to make sure they can still find the products that caught their eye. Creating a dedicated area that unites all your new toys gives you the shelf space to make a real impression on your visitors. By pulling in associated or complimentary
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products from your existing stock, you can also increase the impact of your display, while improving your chances of upselling or cross-selling.
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Â&#x153;Â&#x201C;vÂ&#x153;Ă&#x20AC;Ă&#x152;iĂ&#x20AC;Ă&#x192;Ă&#x160;UĂ&#x160;/Â&#x153;Ă&#x153;iÂ?Ă&#x192;Ă&#x160;UĂ&#x160; i>Â?Ă&#x152;Â&#x2026;Ă&#x160;EĂ&#x160; i>Ă&#x2022;Ă&#x152;Ă&#x17E;Ă&#x160; Â&#x2C6;`Ă&#x192; >Â&#x2C6;Ă&#x20AC;Ă&#x160; VViĂ&#x192;Ă&#x192;Â&#x153;Ă&#x20AC;Â&#x2C6;iĂ&#x192;Ă&#x160;UĂ&#x160;/Â&#x153;Ă&#x17E;Ă&#x192; Â&#x153;Ă&#x192;Â&#x2C6;iĂ&#x20AC;Ă&#x17E;Ă&#x160;EĂ&#x160;-Â&#x153;VÂ&#x17D;Ă&#x192;Ă&#x160;UĂ&#x160;*>Ă&#x20AC;Ă&#x152;Ă&#x17E;Ă&#x160;-Ă&#x2022;ÂŤÂŤÂ?Â&#x2C6;iĂ&#x192;Ă&#x160;Ă&#x2030;Ă&#x160; VViĂ&#x192;Ă&#x192;Â&#x153;Ă&#x20AC;Â&#x2C6;iĂ&#x192;Ă&#x160;>Â&#x2DC;`Ă&#x160; Ă&#x2022;VÂ&#x2026;Ă&#x160; Â&#x153;Ă&#x20AC;i°°°
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Storytelling If youâ&#x20AC;&#x2122;re not averse to getting creative, promoting your new toys can and should go beyond your website. The written word offers an appealing way to promote your new toy collection. The idea of using storytelling as a marketing technique has been growing in popularity among professional marketers.
GE
For online-only retailers or those that have both a physical and virtual presence, your website is an ideal platform to market your new toy collection. Whether new or returning, visitors like to see what is fresh and different, so donâ&#x20AC;&#x2122;t neglect your website when promoting new toys. Like an in-store display, itâ&#x20AC;&#x2122;s important to dedicate some web space to your new toy range to make buyers aware and open to buying.
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gifts & souvenirs How to Promote New Toy Lines continued from page 55 Easier to digest and a lot more fun than a dull sales letter, announcing the arrival of your new toys in the form of a story is a great way to get attention. Write a blog post, or message your email list with a short story that shows off your latest arrivals.
Social media As a fun medium, social media could be the perfect partner for your exciting new toy range. Whether you use Facebook, Twitter, Instagram, Google+, Pinterest or YouTube, each social media channel enables you to send out bite-size marketing messages that can entertain and engage potential customers. Build anticipation with sneak peek photos before toys hit the shelves; start a “teddy takeover” on Twitter by tweeting as your toys; post their adventures in a Facebook album, or get social and encourage your customers to share photos of their toy purchases. By utilizing the short form of social media, you can test and tweak different
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marketing messages to see what interests and engages your customers. Once you’ve started brainstorming marketing ideas, you’ll soon have a heap of fun and exciting ways to promote your new toys, but don’t overlook tried and tested methods. Old marketing favorites such as running a competition or giving coupons for repeat customers are still a great way to make customers aware of your new toys. The very nature of toys makes them the perfect product for independent retailers who are open to imaginative marketing. Whether you choose a single marketing scenario or decide to incorporate a number of these tactics, remember to measure your efforts so you can see what works, and replicate your best ideas on your next toy launch. ■ Charlotte Biggs is the director of greeting card and gift directory, Piccadilly Lane, and the founder of online industry showcase, Card & Gift Blog. With ten years experience in the gift industry, Biggs helps greeting card and gift companies promote their products online. For more information, visit piccadillylane.com and cardandgiftnetwork.com.
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IGES Int Int’l nt’l’ Gift Expo o in the Smokies | Nov. No ov. ov v 2-7, 2--7, 2 7 2014 201 2 20 0 4 www w ww www.iges.us ww.ig ge es s.u us
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gifts & souvenirs Revitalized Gift & Toy Market AFTER YEARS of relentless pressure, experts in the toy and gift market are finally beginning to see signs of a revitalized market for small to midsize retailers. However, they warn, it’s not a simple story. The market that’s emerging post-recession and postInternet is a very different market than retailers have grown accustomed to. In fact, it may be more like the one their grandparents would recognize.
A changing world According to Susan Mills, co-owner of the International Gift Exposition in the Smokies/Souvenir Super Show, vendors at her company’s gift and souvenir show have
noticed an uptick in sales of high-end jewelry, as well as plush, handcrafted, and American made souvenirs. “Made in America and handcrafted items are becoming more soughtafter,” she notes. “Buyers report that they are making a conscious effort to change their buying practices. As a tourist myself, if a store prominently displays a ‘Made in America’ sign, it causes me to walk into that store more than any other signage.” To cater to this growing market, the IGES Super Show, which will be held in the scenic towns of Pigeon Forge and Sevierville, Tennessee in the first week of November, will feature a special section devoted to
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American-made and handcrafted souvenirs. Mills’ optimism is echoed by Linda Colson, president of the Gift Sales Manager Association (GSMA), who says that members in her organization are “consciously optimistic.” According to Colson, the small and independent retailers in the GSMA are reporting sales increases, and once again are willing to invest money in their shops and stores. While this is undoubtedly good news, industry insiders also note that the gift and toy market has changed in fundamental ways. “There’s a longer-term thing that’s happening,” Colson says. “There’s a paradigm shift going on in the way people shop. Consumers who used to only shop in our stores now have to contend with the Internet and big box retailers like Target, who have moved into gift and toy in a big way. Target especially is embracing smaller-company aspects, and has realized the strength of the specialty line.” This can be troubling for the independent retailer. As so many small retailers have found over the years, they’ll never be able to compete on price with Internet retailers or big box stores that have massive purchasing power. So what should they do? According to Adrienne Appell, a trend specialist with the Toy Industry Association, the key is to go back to their retail roots, to do what smaller gift and toy shops have done so well in generations before. “For independent retailers, it’s all about the experience and product exclusives,” she advises. “Independent retailers can make their stores a destination. They can set up events, or do something so parents can bring their kids there and have some fun, or treat it like continued on page 60
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gifts & souvenirs Revitalized Gift & Toy Market
A custom world
continued from page 59
The trend toward customization isn’t limited to creating an interesting retail experience. In fact, customization is all the rage throughout the retail world, from the handcrafted and unique goods at the IGES Super Show to the trendy and popular toys showing up in shops. This replaces to some degree the fascination with appcentric toys and gifts from a few years ago, Appell says. “The big trend a few years ago were the app toys. A lot of retailers and manufacturers jumped on it, and were offering toys that were tied to apps on the computer. Some of them were great, but with others it wasn’t so seamless.” Today’s manufacturers are still offering app-related products, but the trend is to incorporate the app into the product, so instead of buying an app with a toy attached, the consumer is buying a toy continued on page 64
a destination to visit.” Colson agrees, remarking that, “Retailers have to realize our hope is to be special. It’s not what we sell, but how we sell what we sell. You can’t be a dinosaur. You have to be a hip, beautiful dinosaur.” This means rethinking product displays to make them interactive and interesting. It means hiring and retaining knowledgeable staff who have product knowledge, and can make informed product recommendations. And most of all, it means creating a sense of community around your retail outlet, so people will be drawn to your store for more than just a place to shop. “Anybody can shop online,” Colson warns. “Your store has to be an experience.”
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gifts & souvenirs Revitalized Gift & Toy Market continued from page 60 that happens to work beautifully with a fun app. At the same time, sales of “custom-built” products, or products that invite kids to express their own creativity, are booming. This section of the industry includes everything from the ubiquitous LEGO build blocks to custom vintage wood blocks, jewelry and wearables like Rainbow Looms (which staged a mass invasion of grade school classrooms across the country last year), and anything in the arts and crafts segment. In their stores, retailers can distinguish themselves by looking for locally crafted gifts and toys, or partnering with manufacturers to offer custom-built and exclusive products. In a market where every store has access to the same wholesale goods, a product exclusive can set a store apart and earn loyal customers. “A lot of manufacturers will work with independent retailers on exclusives,” Appell recommends. This extends to creative gift and toy ideas that “mash up” ideas from different markets, and have multiple uses. For example, crossover toys like puzzles with chalkboard surfaces
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July 2014 | IR
for drawing are potentially hot items because they allow kids to not only build a puzzle, but then express themselves artistically.
Staying on point Of course, not everything can be customized, so it’s always good to stay stocked up on the hottest products in the general market. As the market improves, our experts predict that a few hot trends will continue to gain steam in the year ahead. The first is a continued movement toward color. Whether it’s the plush market or playful fashion and accessories, color is in. Parents and kids are looking for big, bold, and colorful statements in their products, so expect to see more neon green plushies, or rainbow-hued bracelets and necklaces. Education is also a hot topic. The so-called STEAM gifts and toys are big (STEAM stands for science, technology, engineering, arts, and math). Gifts and toys in this category include everything from realistic models to books that include the material for science experiments built into the covers. At the other
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end of the spectrum, monsters and zombies still show no sign of shambling off into the remainder bin. Years of monster-crazy pop culture are reflected in the gift and toy market. According to the Toy Industry Association annual trend survey, zombies, monsters and ghouls are all expected to crowd shelves this year, with some products featuring a storytelling component, to make them less scary for younger children. Ultimately, the successful independent retailers will be those who play to their strengths, and stop trying to compete with online discounters or big box retailers and their endless floor space. “I call it the ‘restaurant effect,’” Colson remarks. “Now we’re seeing restaurants trying to get every customer for every product. So we see McDonald’s selling premium specialty coffee, and Dunkin Donuts selling sandwiches for lunch. Everybody is trying to get every customer. It’s the same thing in toy and gift. All these bigger retailers are cutting into the pie. So instead of apologizing for what you are, expand on it. Brag on it. Make yourself special.” ■
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gifts & souvenirs Toy Fair Digital Tool THE TOY world gathers in New York City every year in February for the American International Toy Fair. The show aisles are always brimming with the newest toys, games and youth entertainment products, from thousands of exhibiting companies from around the world. It’s a plentiful playground for retail toy buyers, but with so many choices there is simply not enough time to explore all the unique products on display. Attendees hoping to see every exhibiting company have less than two minutes to spend at each booth. Visiting 1000+ manufacturers is a challenge, even for the retailers that bring large buying teams on-site, but practically impossible for small toy stores that have strict limitations on time and staffing resources. “We wanted to empower every Toy Fair buyer with opportunities to engage and connect with every exhibitor,” says Marian Bossard, vice president of meetings and events at the Toy Industry Association
(TIA), owner and operator of Toy Fair. “We knew we needed to use technology to enhance the Toy Fair experience, so we took our inspiration from social media and consumer-facing e-commerce sites, and found a digital solution that would extend the business that was happening at the show through the rest of the year.” The result is ShopToyFair365.com (STF365), a free digital platform that connects toy buyers with toy sellers. Registered Toy Fair buyers can now browse products and pricing, place orders from Toy Fair exhibitors at any time of the day or night, and every day throughout the year. Since STF365 was launched in January 2014, nearly 40 percent of this year’s Toy Fair exhibitors have signed on, created digital showrooms, and uploaded a diverse array of product images, descriptions, pricing details, and inventory data to STF365. Top contributors include Lego, Glopo, Diamond Comic Distributors, Mastercraft Collection and
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The Puppet Company. Nearly 1,600 buyers, from small toy stores to mass retail outlets, have already registered, and new retailer contacts are signing up every day. “ShopToyFair365.com is so easy to use, I was able to place an order in a matter of minutes,” reports Katina Kontos, East Coast manager of Sprout San Francisco. “We will definitely be back on the site to browse and place more orders.” Through the STF365 website and its accompanying app, buyers can place purchase orders, often with no minimum requirement, from a wide range of vendors and stay up-to-date on new product launches, without having to continually travel to trade shows and gift fairs scattered across the country. As they browse through the virtual showrooms or search for specific products (or product categories), buyers can “like” products, “follow” companies, and “share” images with their team. Any questions can be routed directly through STF365’s private messaging tool from the buyer to a contact at the toy company. “Think of STF365 as a combo of LinkedIn,
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Facebook and your favorite e-commerce site, all rolled into one,” says Bossard. “It’s a convenient and empowering way for retailers to not only manage relationships with vendors, but also to enhance resources and streamline their wholesale process.” All Toy Fair buyers and exhibitors can sign up for ShopToyFair365.com using their Toy Fair 2014 registration credentials. The STF365 app is the latest addition to an array of digital tools available to Toy Fair attendees, from Toy Fair Mobile to the Online Press Room. Additional information can also be found under the “Show Info” tab at www.ToyFairNY.com, or by contacting TIA’s senior director of trade show and event marketing, Kimberly Carcone (kcarcone@toyassociation.org). Any technical questions related to the platform can be directed to stf365support@toyassociation.org. While access to STF365 is free for Toy Fair buyers and exhibitors, beginning in 2015 any sale that is made using the tool will include a minor transaction fee of 3% for TIA members, or 4% for non-members. ■
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gifts & souvenirs Men’s Skin Care Industry Booming ANNUAL SALES for men’s grooming products reached $3 billion in 2012, and are projected to grow to $6.1 billion by 2017. For the fi rst time in history, men spent more cash on male-specific toiletries in 2013 than on shaving products. Retailers big and small are taking notice, and are betting big that the trend will only continue to grow. The department store giant Macy’s recently opened their first “Men’s Grooming Zone” in San Francisco, and plan to open more very soon. This new concept will be a section that is dedicated specifi-
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cally to men’s skin care, shaving, and grooming. Products will include cleansers, scrubs, moisturizers, antiaging serums, shaving creams, and more. Why exactly are men’s specific skin care products needed? This is because there are major differences in the skin types of men and women. Men tend to have a thicker epidermis, have larger pores, and produce more sebum than women. Men also grow more hair, and fight a never-ending battle with shaving related skin issues including ingrown hairs and razor burn. Higher levels of testoscontinued on page 70
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continued from page 68 terone can also effect collagen production, blood flow, and the number of granular cells. Many skin care lines for men take all of this into account when developing formulas specifically for the male gender. When considering which brands to carry, there really is no clear-cut leader in the men’s skin care industry just yet. Some brands are geared more towards big box retailers like Target and Walmart, while others succeed in department stores, spas, salons, or boutique retailers. When selecting brands to carry in your store it is important to realize that certain products are marketed towards men of different age groups. Determine your target age group and the products that appeal to them. For example, colorful scented body washes and deodorants are geared more towards teenage boys and men under 25 years old.
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Gaining quite a bit of traction with retailers over the past couple of years are products with all natural, certified organic ingredients. Customers respond well to products that do not use any alcohol, dyes, artificial fragrance, parabens, or gluten in their products. One of the main reasons that skin care products are so attractive to retailers is the amount of revenue that can be squeezed out of a very small square footage. A retailer can easily carry an entire product line on a small shelf or countertop display. Also, many brands will provide shelving and other point of purchase materials free of charge. As men grow more and more accustomed to using lotions, creams, and serums, the demand to see these products on store shelves will only grow. The opportunity is great for retailers who add these products to the mix and stay ahead of the curve. ■ Jesse Witham is the President of RSVP Skin Care. He actively promotes the benefits of all-natural, certified organic products. For more information, visit www.RSVPmen.com
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jewelry & accessories Sports and Fashion Sunglasses from Pacific Link PACIFIC LINK Wholesale Sunglasses, established in 2001, designs and wholesales a vast array of sports and fashion sunglasses. From shatterproof to chic, original, high quality styles are offered at the most competitive prices, says David Chen, president. The company’s products sell well in all kinds of shops, from convenience stores to upscale clothing boutiques.
Best selling shades Sports sunglasses are popular with consumers all year long, and Pacific Link continually expands its selection to meet demand. Sports sunglasses with white frames and color reflective lenses are especially hot for both summer and winter activities. “We introduced ‘Outdoor Camo’ camouflage sun-
glasses for hunting and fishing in our VERTX brand and they’ve been very popular,” Chen remarks. “We have designs that are unisex, as well as some looks that are just for women. The camo line has been extremely well received, and the first batch sold out very quickly.” Updated patterns and colors have been added to the line. Polycarbonate lenses are shatterproof and standard on all of Pacific Link’s eyewear. The company also offers polarized lenses, which are gaining popularity, according to Chen. “Basic sunglasses give 100 percent UV protection, but they do not block glare. When people are fishing, for example, there is a lot of glare from the water’s surface. Polarized lenses block the sun’s reflection so fishermen can see continued on page 74
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jewelry & accessories Pacific Link
Ordering highlights
continued from page 72
Retailers are assured extraordinarily high profit margins. “Our sunglasses offer retailers one of the best profit margins of all types of merchandise,” Chen adds. Pacific Link wholesales regular sunglasses for $2 to $4 a pair, with an average retail price of $15.99. The firm’s polarized sunglasses wholesale for $38 to $78 per dozen. The minimum order is $200, and quantity discounts are available. A variety of point-of-purchase displays are available for sale, from counter units holding 24 pairs to floor stands that display 176 pairs. Pacific Link has a fully functioning eCommerce website, and buyers may visit the site to obtain product details and place orders by phone. ■
the water.” Pacific Link Wholesale Sunglasses is known in the industry for their focus on casual styles versus high fashion designs. However, the company is dedicated to researching fashion trends and producing predictably popular sunglasses. “We study Hollywood fashions and color trends, and we offer simple yet stylish designs for everyday wear,” Chen continues. “We design best sellers that consumers will choose and wear daily.” In addition, the company offers high quality products for the lowest prices. “We are essentially direct from the manufacturer, because we have established long term relationships with factories in China and Taiwan,” Chen points out. “We have a team in China that monitors quality control.” Pacific Link will be exhibiting at the ASDLV show August 3-6 at booth C3253. Chen says he hopes to “stabilize relationships with customers and showcase new products for the upcoming year.”
Pacific Link Wholesale Sunglasses 1223 Coronet Drive, Suite 3, Dalton, GA 30720 Toll Free: 866-824-0079 Tel.: 706-275-0079 • Fax: 706-272-7979 Email: davidchen@sunglassespacificlink.com Website: www.sunglassespacificlink.com
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jewelry & accessories Style & Beauty Trends at ASD Las Vegas THE ASD Las Vegas Style & Beauty Show, taking place August 3-6 is one of the largest fashion accessories shows in the USA. The segment is located in the Central Hall of the Las Vegas Convention Center and showcases over 750 companies exhibiting across 200,000 net square feet. Independent Retailer spoke with Darnell Botts, (Show Director, Style & Beauty/ Jewelry) on what buyers can expect to see at the upcoming show. IR: What are you anticipating being top trends in fashion accessories and jewelry? Botts: Buyers should expect to see a wide variety of the latest trends, styles and colors in fashion accessories and jewelry all at an affordable price. For handbags, buyers should expect to see an array of fine prints and embellishments across clutches, totes, hobos and weekenders. Costume jewelry is always a hot buy and this category is one of the largest at ASD Style & Beauty. For the upcoming season, layered jewelry and statement necklaces will remain popular. We just can’t get enough of statement necklaces. When buying, remember the bigger the better and the more the merrier. Buyers should also be looking through their 2015 Pantone color trends report for hot colors like radiant orchid, royal blue, aurora red, and sangria to name few. Because ASD Style & Beauty offers the buyers so many accessories suppliers under one roof, it makes it easy to add high margin items to your inventory and discover complimentary products across multiple categories. If you attend ASD to stock your fashion boutique or your general merchandise store, you are guaranteed to find the largest selection of the latest trends at the most affordable prices compared to any other show in the industry. 76
July 2014 | IR
with Darnell Botts
IR: The Cash & Carry category has expanded over the past few shows. What can buyers expect this August? Botts: ASD invites all attendees to check out the more than 350 additional vendors in the ASD Jewelry Cash & Carry segment located in the North Hall. If you have not seen it in the past we recommend you make time, and be sure to get there early for the best selection. Cash & Carry highlights current trends and classic styles made from precious and semi-precious stones, silver, Druzy, Swarovski crystal, handmade, body jewelry, and timepieces; it’s no wonder why this is one of the most popular stops at ASD Las Vegas. IR: Are there any changes to this upcoming show? Botts: • ASD will debut “Matchmaking” kiosks throughout the show to assist buyers with shopping the show floor. Buyers will get direct access to the expertise of the ASD Buyer Relations team to assist with personalizing their shopping experience. • The International Retail Conference will once again return to the Grand Lobby of Central Hall with many new speakers such as Twitter, Yelp, ebay and Six Degrees. • SourceDirect has doubled in size since March and will feature 450+ exhibitors from 10 countries. New this show, the SourceDirect Seminar Track will educate on the processes and advantages of sourcing product globally. ■ For more information and to register to attend, visit www.asdonline.com. IGES Int’l Gift Expo in the Smokies | Nov. 2-7, 2014 www.iges.us
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apparel Printed T-shirts by Mizrahi & Gardner IF YOUR consumers are in the market for printed T-shirts, Mizrahi & Gardner has got your back. Operating as jobbers continuously since 1969, Mizrahi & Gardner has reinvented itself many times over the years, according to company owner Peter Gardner. Today, the company specializes in printed T-shirts. Mizrahi & Gardner has a long-standing relationship with one of the worldâ&#x20AC;&#x2122;s largest printed T-shirt manufacturers for overruns and extra stock. The result is an unparalleled inventory of printed T-shirts in every category for every age group, Gardner says. â&#x20AC;&#x153;Our supplier has 20 or 25 licenses with all types of companies,â&#x20AC;? Gardner relates. â&#x20AC;&#x153;So we get a lot of their licensed products, plus all the generic T-shirts.â&#x20AC;? The companyâ&#x20AC;&#x2122;s most popular T-shirts are the boyâ&#x20AC;&#x2122;s humor shirts, as well as printed shirts with skulls and other trendy symbols. Overall, Gardner says that his company offers T-shirts in categories
including movies and entertainment, jokes and humor, resort wear for older gentlemen, street and urban wear, videogames, car and motorcycle themed, and many others. â&#x20AC;&#x153;We even have shirts for older gentlemen showing a resort or golf theme,â&#x20AC;? he says. â&#x20AC;&#x153;There are prints for everybody.â&#x20AC;? All of the companyâ&#x20AC;&#x2122;s T-shirts are cotton or cotton blended. â&#x20AC;&#x153;This year, weâ&#x20AC;&#x2122;ve seen a lot of vintage designs, they are very trendy,â&#x20AC;? Gardner advises. â&#x20AC;&#x153;But our number one seller are the humor T-shirts. We have them in every size from toddler to plus-size for men.â&#x20AC;? And because Mizrahi & Gardner works with a major supplier, the quality of the T-shirts and artwork is second to none. Although the company specializes in printed T-shirts, Gardner calls his company â&#x20AC;&#x153;opportunistic buyers,â&#x20AC;? so at any given time the inventory could include whatever great bargains company buyers could find. The best way to find out what they have
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in stock is to contact the company directly. “We’ve been in business for a long time, and not a lot of jobbers can say that,” Gardner relates. “We have a fantastic customer base, with very loyal customers. About 70 percent of our business is reorders.”
We import Ladies Garments from Thailand, India, & China. Tie-Dye, Hawaiian Print, Solid Acid Wash, Printed Dresses, Baby Doll Dresses, Blouses, Skirt Sets, Pant Sets, Skirts, Sundresses, Umbrella Dresses in Rayon & Cotton Fabric.
Ordering and pricing Mizrahi & Gardner attends two OFFPRICE shows in Las Vegas every year, where Gardner is confident that no one can match their inventory and prices for printed T-shirts. The company’s products can also be ordered over the phone. Prospective buyers can find out what’s in stock when they call. Mizrahi & Gardner has a minimum wholesale order of six dozen case packs per category. Pricing is competitive, and Gardner says that retailers will “at least make keystone” pricing on printed T-shirts. For branded and popular T-shirts, he says many retailers mark up beyond keystone. “A lot of our customers return because our pricing is good,” Gardner says. “It’s possible to have excess mark-up with many of our T-shirts.” ■
We also carry Magic Wrap, Sarongs, Handkerchief Dresses, Pancho Tops - all in Regular & Plus Size. We also carry Belly Dance & Zumba outfits in lots of different styles.
QUANTITY DISCOUNTS AVAILABLE
We Carry Winter Sweaters & Jackets at Moderate Prices
321 Olympic Blvd., Los Angeles, CA 90015
Phone: (213) 624-9728 s (213) 488-1896 Fax: (213) 624-2115, (213) 488-3398 E-mail: Andy@StyleInFashion.com PLEASE CALL OR E-MAIL FOR CATALOG
www.StyleInFashion.com View Our Catalog Online Or Call For Catalog
BELTS - CINTOS 7525 Rosencrans Ave. #201, Paramount, CA 90723
1.888.777.5541 www.impormexico.com Hundres of Belt Styles; We Use Leather Only Plus Charro and Horse Accessories, Mexico Styles. Accesorios Para Charreria / Huaraches-Sandals, etc.
Mizrahi
GARDNER LICENSED T-SHIRTS FOR MEN | BOYS | JUNIORS
Mizrahi-Gardner 417 W. Pico Blvd. Los Angeles, CA 90015 Toll Free: 213-749-7629
IGES Int’l Gift Expo in the Smokies | Nov. 2-7, 2014 www.iges.us
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Call For Quantity Discounts
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apparel T-Shirts From Erazor Bits continued from page 80 leafing. “It’s a pretty cool technique that looks beautiful. It doesn’t wash out and it subtly adds some bling to the T-shirt,” remarks Shehady. “Plus, it has a much more perceived value on the retail level.”
Buying details T-shirts sizes small through XL are $8 a piece. XXL shirts are $9 and XXXL shirts are $10. Foil stamped shirts are $1.50 more. To buy, visit erazorbits.com. Pricing is not included online. Orders can be placed on the website. Once it is received the company will call to obtain billing and credit card information to complete the order. There is no minimum purchase.
Importer & Distributor Tactical Gear Wholesale
Erazor Bits will be exhibiting at ASD Las Vegas, August 3-6, at booth C4757; the Army Navy Military Expo August 17-19, at booths 503505, the Las Vegas Souvenir & Resort Gift Show, September 17-20, at booths 751, 753, and 755; and the International Gift Exposition in the Smokies November 2-6, at b16. Show specials are available. “If you write at the show prices start at $7.50 and then you get locked in at that price for the year,” says Shehady. The company is currently looking for distributors and established routes. ■
Erazor Bits Tel.: 1-800-506-2747 x1 for sales Email: express@erazorbits.com Website: www.erazorbits.com
Quality Innovations Inc 12941 Ramona Boulevard, Suite D, Irwindale, California 91706
QualityInnovation.net Tel: 626-962-1888 Direct: 626-380-6862 Email: sales@qualityinnovation.net
Shotgun Scabbards 16 Sizes Available
Tactical Vests MOLLE Gear Belt Holsters Leg Holsters Shoulder Holsters Helmets Concealment Holsters Knee/Elbow Pads Rifle Bags & Rifle Slings Pouches Duty Belts & More...
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866-683-5888 www.3L-INTL.com PHOENIX, AZ 85043
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J.R. Palacios Western Products
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SEVERAL WILD BILL STYLES TO CHOOSE FROM
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Log on to: www.mexicangoods.net for all your fiesta needs
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new products World Cup Compression Sleeves from Sleefs SLEEFS WANTS your arms, or at least the outside of them. Headquartered in South Florida and founded in 2012, Sleefs offers a line of popular compression sleeves. The sleeves are similar to the ones athletes use to prevent cramping and to stimulate blood flow in hard-working limbs. They are available in a range of custom designs, or branded with leading sports teams. “The company started when our cofounder began creating country flags for compression sleeves that he sold online or at tradeshows,” says Jaime Schuster, CEO of Sleefs, LLC. “It started growing from there, and now we’ve moved into a whole line of compression clothing.” The Sleefs product line includes the popular arm wear, plus compression shirts, headbands and kids’ items. With World Cup excitement mounting, Sleefs has recently signed an official agreement with major soccer teams to offer logos of some of the world’s largest soccer clubs. “We’ve got the U.S. national team, as well as Brazil and Mexico and other big teams like Manchester United,” Schuster reports. Sleefs also offers a complete line of flag sleeves from countries around the world, as well as U.S. states and a series of custom designs such as barbed wire and other graphics. Schuster recommends Sleefs for two types of customers. “The first are athletes who use them for the benefit of compression. Compression sleeves prevent 86
July 2014 | IR
muscles from cramping, and keep the arm warmed up so it doesn’t go cold. Athletes use them after games because they relax muscles slowly.” Sleefs also has a line of gear aimed specifically at runners. The second type of customers, “think they’re fun and like to represent a country or their favorite team.” Sleefs can also special-order and design custom sleeves. Because of the range of potential customers there are a number of retail opportunities, Schuster points out. The product sells well in sporting goods stores, including shops devoted to running or biking, as well as souvenir and tourist shops. Sleefs also do well in toy stores or child apparel shops, because, “kids love them.”
Buying details Sleefs are available wholesale through the company’s website, or via phone and email. Wholesale pricing is available on minimum orders of 50 pairs or more. Wholesale pricing is flexible and starts around $10/ pair for a minimum order, with negotiable discounts for larger orders. The recommended retail price for compression sleeves is $24.99/pair, or $14.99 for a single-arm sleeve for country flag designs. Pricing is the same for World Cup designs. ■
Sleefs, LLC 934 N. University Drive, #431, Coral Springs, FL 33071 Toll Free: 844-475-3337 Email: sleefs@sleefs.com • Website: sleefs.com
IGES Int’l Gift Expo in the Smokies | Nov. 2-7, 2014 www.iges.us
Go Back to www.IndependentRetailer.com U-Ă&#x2022;Â&#x2DC;}Â?>Ă&#x192;Ă&#x192;iĂ&#x192;Ă&#x160;U Â&#x153;Ă&#x203A;iÂ?Ă&#x152;Â&#x2C6;iĂ&#x192; U Â&#x2C6;}Â&#x2026;Ă&#x152;iĂ&#x20AC;Ă&#x192;Ă&#x160;U-Ă&#x2022;ÂŤÂŤÂ?iÂ&#x201C;iÂ&#x2DC;Ă&#x152;Ă&#x192; U7Â&#x2C6;Â&#x2DC;Ă&#x152;iĂ&#x20AC;Ă&#x160; >Ă&#x152;Ă&#x192;Ă&#x160;EĂ&#x160; Â?Â&#x153;Ă&#x203A;iĂ&#x192; U iivĂ&#x160; iĂ&#x20AC;Â&#x17D;Ă&#x17E;Ă&#x160;U Â&#x2021; Â&#x2C6;}>Ă&#x20AC;iĂ&#x152;Ă&#x152;iĂ&#x192; U6>ÂŤÂ&#x2C6;Â&#x2DC;}Ă&#x160;*Ă&#x20AC;Â&#x153;`Ă&#x2022;VĂ&#x152;Ă&#x192;Ă&#x160;U U-Ă&#x152;Ă&#x2022;vvi`Ă&#x160; Â&#x2DC;Â&#x2C6;Â&#x201C;>Â?Ă&#x192;Ă&#x160;E U iÂ?Â?Ă&#x160;*Â&#x2026;Â&#x153;Â&#x2DC;iĂ&#x160; VViĂ&#x192;Ă&#x192;Â&#x153;Ă&#x20AC;Â&#x2C6;iĂ&#x192;
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IR | July 2014
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new products Hands-Free Mobile Viewing with Smart Cradle SOMETIMES IT pays to be a couch potato. At least that is true for Irvine Scales, owner of Fit Marketing, LLC. Through Fit Marketing, Scales is poised to launch Smart Cradle in the United States. The product is a novelty item that makes it easy to watch and use a smart phone or tablet while lying down in bed or on a couch. “For me, this started when I was laying on the couch and trying to watch a movie on Netflix on my tablet,” Scales remembers. “My arms were getting tired, my shoulders were hurting, and it was getting annoying. So I looked online to see what was available to help, and there wasn’t anything.” It took some looking, but Scales finally found a product available in Taiwan that fit the bill perfectly. He soon made arrangements with the manufacturer to market it in the United States, and Smart Cradle was born. The product features a wide, stable base with a telescoping and fully flexible neck that supports a device clamp. Depending on the model, the clamp is adjustable to fit any of the currently available smart phone or tablet screen sizes. Users can move the neck and slide the clamp to view their device in almost any position, even upside down. “It’s secure and totally flexible,” Scales says. “It makes it easy to read in any position.” According to Scales, there is almost no limit to the potential applications: students can use Smart Cradle for studying while laying down, and because it works 88
July 2014 | INDEPENDENT RETAILER
with e-readers such as the Kindle, the product is great for downloaded textbooks; people in wheelchairs can use it to access their devices easily without using their hands; and cooks can use Smart Cradle to support a tablet above the messy counter, so they can read recipes. “I know one lady who has multiple sclerosis and tremors,” Scales notes. “This has been a life-saver, because it makes it possible for her to use devices without any tremor.” The device can even hold small books. “I was able to read the Bible with it mounted over my head,” Scales points out. He recommends the product for retailers that carry electronics, gifts or novelties, including electronics stores, cell phone and computer stores, and wireless stores.
Buying details Wholesale orders can be placed through Fit Marketing’s website. There is a minimum wholesale order of one case, with nine units to a case, not including shipping. Fit Marketing is based in Glendale, Arizona. Smart Cradle wholesales for $34.50 per unit, with a suggested retail price of $69. Some assembly is required for individual units. ■
Fit Marketing, LLC Tel.: 1-888-401-1566 Email: info@thesmartcradle.com Website: thesmartcradle.com
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MANUFACTURER
DISTRIBUTOR
www.globalchoicesinc.com
#1 Manufactures & Distributors of Shopping Bags - Garbage Bags - Brown Paper Bags - Disposable Plastic Cups - T Shirts - V Neck - Crew Neck Disposable Lighters - Thermal Credit Card/POS System/ Link Cash Registers
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2014 Dates
glwshows.com Franklin, NC July 24, 25, & 26 2014 Watauga Fesival Center 426 Watauga Road, Franklin, NC 28734-2324
Spruce Pine, NC July 31 - Aug. 1, 2014 Cross Street Commerce Center 31 Cross Street, Spruce Pine, NC 28777-6158
Gem & Lapidary Wholesalers, Inc. *°"°Ă&#x160; Â&#x153;Ă?Ă&#x160;Â&#x2122;nĂ&#x160;UĂ&#x160; Â?Â&#x153;Ă&#x20AC;>]Ă&#x160; -Ă&#x160;Ă&#x17D;Â&#x2122;äĂ&#x2021;ÂŁÂ&#x2021;ääÂ&#x2122;n
*Â&#x2026;Â&#x153;Â&#x2DC;i\Ă&#x160;ÂĂ&#x2C6;䣎Ă&#x160;nĂ&#x2021;Â&#x2122;Â&#x2021;nnĂ&#x17D;Ă&#x201C; >Ă?\Ă&#x160;ÂĂ&#x2C6;䣎Ă&#x160;nĂ&#x2021;Â&#x2122;Â&#x2021;Ă&#x17D;Ă&#x201C;nĂ&#x201C;Ă&#x160;UĂ&#x160; Â&#x2021; >Â&#x2C6;Â?Ă&#x160;Â&#x2021;Ă&#x160;Â&#x2C6;Â&#x2DC;vÂ&#x153;J}Â?Ă&#x153;Ă&#x192;Â&#x2026;Â&#x153;Ă&#x153;Ă&#x192;°VÂ&#x153;Â&#x201C;
Asheville, NC ............ ......................January 7-8 Orlando, FL....................... .......January 10-11-12 Tucson, AZ .............. .....................February 1-14 Minneapolis, MN ............................March 30-31 Livonia (Detroit), MI...........................April 4-5-6 Chicago, IL......................................April 9-10-11 West Springfield, MA ........................April 25-26 Orlando, FL.........................................May 2-3-4 Franklin, NC.......................................May 9-10-11 Livonia (Detroit), MI.........................July 18-19-20 Franklin, NC................................July 24-25-26-27 Spruce Pine, NC......................... July 31-Aug. 1-2-3 Tucson, AZ ....................... .......September 4-5-6-7 Minneapolis, MN ...................... September 28-29 Livonia (Detroit), MI........................October 3-4-5 West Springfield, MA .................. ...October 10-11 Asheville, NC .................... .............October 21-22 Orlando, FL................................October 24-25-26 ***Dates are Subject to Change***
I NDEPENDENT R ETAILER.com | July 2014
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new products GNS Electronics Moves Into Consumer Electronics IF YOU’RE looking for electronics, especially security systems or consumer electronics, GNS Electronics has you covered. The company got its start manufacturing and selling home security systems, but according to sales manager Jason Deng, GNS has recently moved into consumer electronics. The new product lineup includes consumer favorites like e-cigarettes, dancing water speakers, and other products designed to appeal to mom n’ pop shops and other electronics retailers. “We added the consumer electronics in the past few months,” Deng says. “We have everything from speakers to USB chargers and car chargers. Anybody who sells electronics will find something in our product line.” T he complete product line includes f loodlights, HDMI and phone cables, headphones, USB power banks, dancing water speakers and more. The entire product selection can be found on the company’s website. In home security, GNS has a long history of manufacturing and distributing a full line of products, offering everything from CCTV cameras to night vision wireless cameras, car cameras, baby monitors, and IP cameras. “Our primary focus has been security cameras,” Deng says. “We manufacture our own and private label for other manufacturers.” One of the advantages to buying from GNS is its status as a US company and wholesaler, according to 90
July 2014 | IR
Deng. “If you look around, a lot of times you can find Chinese companies to supply electronics,” he advises. “That’s no problem if you don’t have a problem. But when something goes wrong, that’s when you find out you have to send it back to China and it’s a hassle and you have to wait. With us, we handle our exchanges and repairs here. You don’t have to ship everything back to China.”
Wholesale purchasing GNS is also distinguished by its flexibility as a wholesale supplier, according to Deng. The company doesn’t publish wholesale pricing on its website, but Deng says they are very flexible. “If you can show me another wholesale price, I’ll at least match it or probably beat it,” he said. “We work with our customers.” Stores need to supply a tax ID to become a verified wholesale buyer. GNS accepts PayPal, credit cards, or checks for payment. Aside from buying online or directly, GNS also attends a number of trade shows annually, including the International CES show in Las Vegas every year. ■
GNS Electronics, Inc. 3100 E. Cedar Street, #25, Ontario, CA 91761 Toll Free: 909-923-0988 Email: GNS@gnsus.com • Website: www.gnsus.com
IGES Int’l Gift Expo in the Smokies | Nov. 2-7, 2014 www.iges.us
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Made in the USA * Name Drops * Low Minimums AmericasMart: The Butler Group, Bldg. 2, Suite 1212 Denver: Italiano Sales, Denver Mart, Suite 1151 s WWW madmagsmagnets COM
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IR | July 2014
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new products Binky Fresh Sanitizes Pacifiers & Bottle Nipples On The Go HOW MANY times have you or someone you know picked a pacifier up off the floor, rinsed it, and simply put it back into the mouth of a crying infant? Research shows binkies are covered in harmful bacteria. Some studies suggest pores in the plastic cannot only capture germs, food and water, but they can also create a perfect spot for bacterial, fungal growth and infection. Binky Fresh™’s UV pacifier and baby bottle sanitizer is the solution for this dirty problem. Plus, it is the only clinically tested and proven UV sanitizer that sanitizes baby pacifiers, baby bottle nipples, some teething toys and sippy cups.
Cute and convenient design Pacifiers and bottle nipples get covered with dangerous and harmful germs. The early stages of a baby’s life is when their natural immunity levels are low, making them unable to fight against these harmful germs, and are most susceptible to infection. This can lead to illness. “We developed the Binky Fresh™ UV Sanitizer to help our parents control the spread of germs from pacifiers or bottles that go into our babies mouth and through to their immune system,” explains Teri Birney, R.D.H., CEO of 3B Global, manufacturer of Binky Fresh™. “Germs may be invisible but the fact remains they can cause great harm and are very harmful to one’s health.”
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Binky Fresh™ was designed to kill the same bacteria that attack a baby’s developing immune system and is so easy to use, according to Birney. Simply place a baby pacifier inside and close the top. The UV light will go on for six minutes and will kill up to 99 percent of harmful bacteria. To sanitize a baby bottle, open the bottom and simply place the sanitizer over the bottle nipple. The product has a safety feature, automatic shut off and a simple one-button on and off. Binky Fresh™ is effective and most importantly safe for babies. Binky Fresh™ is manufactured only in FDA registered facilities, tested & proven to be safe and effective in its’ use.
Buying details Binky Fresh™ accepts all major credit cards and wire transfers. Suggested retail price is $39.95. Minimum order is one case (25 pieces). The product is sold in blister packaging. Birney says that retailers will hang these in their stores as an effective way to display the product. Binky Fresh™ has a one-year limited warranty with a no hassle return on any defective product. ■
Binky Fresh™ UV Pacifier & Bottle Sanitizer Tel: 813-350-7872 • Toll Free: 888-350-5972 Email: info@binkyfresh.com Website: www.wholesalecentral.com/binkyfresh
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supplier profile Brassworld Zippo Products ALL ZIPPO lighters are not created equal. In fact, there are several hundred designs. So when a retailer looks for a collection to sell, how exactly does one choose? Thatâ&#x20AC;&#x2122;s where working with Brassworld comes in. â&#x20AC;&#x153;Weâ&#x20AC;&#x2122;ve been selling Zippo lighters for 10 years, so we understand our customer base,â&#x20AC;? says Aaron Quillman, sales manager. That includes an understanding of what sells best, and where. â&#x20AC;&#x153;One of our specialties is that we can custom create assortments that are right for anywhere in the country. They are made up of our best sellers, but we also know whatâ&#x20AC;&#x2122;s popular if youâ&#x20AC;&#x2122;re on the Florida Coast versus Manhattan, versus a more rural area.â&#x20AC;?
Custom designs Brassworld offers the largest selection of customdesigned Zippos in the country. According to Quillman, there are a large number of distributors, but just a handful that do custom designs. Through exclusive licensing agreements with companies ranging from artist Ted Blaylock to John Wayne Enterprises, Brassworld is able to produce its own exclusive Zippo designs. The key for retailers offering Zippos, explains Quillman, is variety, â&#x20AC;&#x153;and we increase the available variety by 30 percent, with 400 of our own designs.â&#x20AC;? Whatâ&#x20AC;&#x2122;s the newest, coolest thing when it comes to Zippo lighters? â&#x20AC;&#x153;It really continued on page 96
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supplier profile Brassworld Zippo Products continued from page 94 depends on the clientele,â&#x20AC;? he says. â&#x20AC;&#x153;You just need to look at whoâ&#x20AC;&#x2122;s coming in the door.â&#x20AC;? Someone might own a smoke shop with nothing but customers over 50 years old, while in another location customers might not want to pay more than $25 for a lighter. Brassworldâ&#x20AC;&#x2122;s customers range from smoke shops to casinos to hundred-store chains. â&#x20AC;&#x153;We focus on niche markets,â&#x20AC;? Quillman notes. â&#x20AC;&#x153;Zippo is global, so it needs to appeal broadly, but we can bring it to a market like the Western market and develop a whole line of cowboy and western themes.â&#x20AC;? The other good news for retailers is that Zippo has 90 percent name recognition. The brand also has no competitors other than knockoff products. So why is Brassworld called Brassworld?
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The company was started in 1979, and was the major importer of brass in the United States. As brass waned in popularity, the firm evolved into what is now one of the largest Zippo distributors in the country.
Buying details Retailers can create an account on the company website. Zippo prices every lighter, so customers everywhere pay the same price, with a 50 percent markup for retailers. Brassworld has no minimum order, and each Zippo lighter comes with a lifetime warranty. â&#x2013;
Brassworld 949 Ladd Rd., Walled Lake, MI 48390 Tel.: 877-564-3399 â&#x20AC;˘ 248-668-1640 â&#x20AC;˘ Fax: 248-668-1910 Email: sales@brassworldwholesale.com Web: www.brassworldwholesale.com
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supplier profile Rex Distributor For Knives & More THE SPORT of hunting is taking off, and Rex Distributor Inc. is ready with a huge variety of crossbows, bows and arrows, knives and sporting goods. With 25 years in the business, the company has its finger on the pulse of what customers want. There are many product choices for knives, from pocketknives to hunting and survival tools. Many of the collections are made of beautiful materials such as inlaid wood and bone. Trends in the media, with popular TV shows such as “Survivor” and “Survivorman,” often influence what’s hot in the moment, says Mani Fahahari, who manages sales for the L.A. based company. Because Rex does not carry brand name knives, the
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company responds quickly to the latest trends. “There were a couple of TV shows where they used bows and arrows, and though we have been selling them for a while, it definitely helped to increase our business,” Fahahari says. Another trend right now is Zombie killer knives, spurred by the popularity of the AMC show, “The Walking Dead.” “Years ago, you never would have been able to sell a knife with a bright green handle,” Fahahari jokes. “Now people are buying them like crazy.” Other customers buy knives as collectibles, especially those related to a fantasy or cartoon character, he says. Rex’s other products include swords and daggers, throwing knives,
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ninja blades, helmets, and box ing/f itness gear. The company has its own team of designers and is always on the lookout for the next big thing. “We’re looking for that knife that hasn’t been made yet, and always putting out new products.” On the drawing board right now is a knife inspired by the Steampunk aesthetic.
Buying details Rex sells through its wholesale portal, rexdist.com, as well as at some of Las Vegas’ major shows, ASD and the Army Navy Military Expo. Online, the minimum order is only $100. That’s intentionally low, “so retailers can get a feel for the product and see if they like it.” Prices are reasonable, with pocketknives starting at $2 and going up to $50 wholesale, and crossbows from $7 to $170 wholesale. Suggested retail pricing is between double and triple wholesale pricing. ■
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supplier profile Valley Supply Inc.: 32 Years of Personal Service BASED IN Mount Vernon, Ohio, Valley Supply is a fullservice novelty company that has been supplying everything from sunglasses to lighters to plush for 32 years. Mark and Mary Crippen have been running the company together for the past 24 years, with a focus on customer service and building relationships. â&#x20AC;&#x153;We want people to go online, but also to give us a call and speak to us in person while looking at the website,â&#x20AC;? Mark Crippen says. â&#x20AC;&#x153;We like to see what type of establishment they have, and if thereâ&#x20AC;&#x2122;s something we might be able to show them.â&#x20AC;?
See us at the ASD Show Las Vegas Conv. Ctr. August 3-6 South Hall Lower Level Booth # SL-5028
â&#x20AC;&#x153;Weâ&#x20AC;&#x2122;ve worked with some customers for over 30 years,â&#x20AC;? Crippen notes. â&#x20AC;&#x153;Companies change and people come and go, but we have been here the whole time.â&#x20AC;? Crippen attributes his customersâ&#x20AC;&#x2122; loyalty to being flexible with his product offerings. â&#x20AC;&#x153;Iâ&#x20AC;&#x2122;m still in business because I have been willing to change what I sell.â&#x20AC;? The firm offers direct delivery to about 800 stores, and keeps an eye out for trends. â&#x20AC;&#x153;I also have a lot of really good suppliers who
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keep me informed across the country, because what’s selling in Ohio might not be selling in New York City. Typically, what’s big on the coasts will hit here 18 months later.” Crippen reports that people can’t live without charging products for electronic devices. “Whether it’s cell phone chargers or tablet chargers, everybody these days has at least one electronic device, and when they’re traveling they have to be able to charge it. So if they’re in a car they’re going to stop and buy one.” One of the most enduring products the company supplies is plush. “It never goes out of style,” Crippen says. “It’s always a perfect gift for grandparents
IGES Int’l Gift Expo in the Smokies | Nov. 2-7, 2014 www.iges.us
to give.” The brighter the colors, the better, and neon is hot right now, as well as traditional creatures like monkeys and frogs, offered in box and floor displays.
Buying details Valley Supply participates in a number of regional shows in the Midwest, as well as the M-PACT show, which is geared toward the convenience store industry, the company’s primary target. The web portal requires a $200 minimum order, but displays only suggested retail, and retailers should call for wholesale pricing. Everything Valley Supply sells is 100 percent guaranteed. ■
Valley Supply Inc. PO Box 1265, Mt Vernon, OH 43050 Tel.: 888-319-6652 Email: vsi@rrohio.com Web: valleysupplyinc.com, wholesalecentral.com/valley0001
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CLOSEOUT DEALS! YOUR SOURCE FOR PALLETS AND LARGE VOLUME ORDERS!
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IGES Int’l Gift Expo in the Smokies | Nov. 2-7, 2014 www.iges.us
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WE SHIP ALL OVER THE WORLD www.thebargainwarehouse.com
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supplier profile A Fresh Twist on Healthy Snacks From Dakota Valley Products TIM WALTER was ahead of his time when he created caffeinated sunflower seeds, Harold’s Sunflower Seeds, back in 2007. “It was so cutting edge at the time, but now there are other energy-infused food products out there,” he says. Now he’s done it again with the brand new Gabby’s Garbanzos.
“They really are the perfect storm when it comes to a snack food,” Walter explains. “They’re filling but low in calories, and they’re roasted with coconut oil so they taste better than dry-roasted.” The other best part is the price. A 2-oz. bag retails for just $1.49, almost half the price of equivalent products on the market. “We found that if we did away with the typical stand-up re-sealable bags, we could keep the costs way down, and that was important to our customers.”
Chickpeas A hummus-lover, Walter understood the nutritional value of the chickpea firsthand. In researching what snack lovers were looking for, the vast majority wanted something healthy, but complained that it’s hard to find good-for-you snacks that taste good. Chickpeas are high in fiber and protein, and low in fat and sugar.
Sunflower seeds Sunflower seeds are extremely healthy and similar to almonds. They’re a great source of selenium and other
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micro-nutrients, and Vitamin E. And for truck drivers (a target market), they’re very popular because the hand-in-mouth motion helps keep them awake. Add caffeine and it’s a double-win. A non-caffeinated version is also available, as well as a jumbo version. Always thinking about what his customers want, Walter realized that sunflower seeds in the shells are location and activity dependent. For example, they are enormously popular when camping, hiking, or going to ballgames. So last summer, Dakota Valley launched another first of its kind, flavored sunflower kernels without the shell, available in six flavors: Honey Roast, Louisiana Cajun’, Onion & Garlic, Tangy Ranch, Sweet Chili Lime, and Bloody Mary. “For people who don’t want to sit there and deal with the shells, they can still enjoy the health
benefits,” Walter says, “and it’s the only line I’m aware of with six flavors.” Dakota Valley Products are handcrafted in small batches in its Willow Lake, South Dakota plant, and created from locally or regionally sourced ingredients. A former farmer himself, Walter brings the right mix of skills to the business. Retailers can visit the website and use code 17XRBDIST at checkout for a wholesale discount of 50 percent off, which includes shipping. There is a $50 minimum purchase. ■
Dakota Valley Products 419 3rd St., P.O. Box 292 , Willow Lake, South Dakota 57278 Tel: 605-625-2526 ext. 1 Web: dakotavalleyproducts.com, shop.dakotavalleyproducts.com
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to !/(+&0 1'$ 4,/)# 0 4(#$01 3 /($16 ,% *$/"' +#(0$ 1,&$1'$/ (+ ,+$ $<"($+1 1/ #$0',4 (1' 3$+#,/0 0',4" 0(+& 1'$(/ ) 1$01 ,;$/(+&0 ,+)6 )$10 6,2 0',- +# ",*- /$ ",/$ *$/"' +#(0$ +# 8+# 2+(.2$ )(+$0 (+ +$4 " 1$&,/($0 1, %/$0'$+ 6,2/ -/,#2"1 *(5 (+"/$ 0$ (*-2)0$ 0 )$0 +# !,,01 6,2/ !,11,* )(+$ 9 )) (+ ,+$ $ 06 1/(- 1, 0 $& 0
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tradeshows See What‘s New at Urban Expositions FOUNDED IN 1996, Urban Expositions has quickly grown to become the largest gift, airport, and souvenir trade show in the country, in part because of the environment at an Urban Expo show. “An Urban gift show is distinguished by its friendly, casual, and comfortable environment,” explains Dirk von Gal, vice president, gift, marketing and buyer services. “We work hard to create a relaxed, yet professional atmosphere that is conducive to doing business.” Urban’s specialty is regional gift shows, and the company’s first show was held in Philadelphia. This show is still going strong, and is scheduled July 20–23 at the Philadelphia Expo Center. Urban Expositions also has shows in Chicago (July 26-29 at the Donald E. Stephens Convention Center); San Francisco (August 2–5 at Moscone Center), Seattle (August 16–19 at Washington State Convention Center), and Fort Lauderdale (August 23–26 at the Greater Fort Lauderdale/Broward County Convention Center).
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In all, Urban hosts 34 shows per year. “Each of our shows has its own profile and personality, with a regional flair that distinguishes it,” von Gal says. “And while the shows offer a broad and deep selection of merchandise in every category, each show is custom-tailored to the specialized needs of the region it serves. Take our Boston Gift Show, for example. Catering to the needs and consumer tastes of the New England marketplace, the show’s selection runs the gamut, from Cape Cod inspired souvenirs to tasteful gift and home accents that are in sync with the New England aesthetic.” To get the most out of every show, von Gal advises attendees to spend as much time at the shows as possible, and take advantage of reduced hotel room rates. “It’s important to walk the entire show,” von Gal recommends. “Your next best-seller might be in the next aisle.” In conjunction with the shows, Urban Expositions also offers education seminars and programming for attend-
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ees, with speakers presenting on effective retail and sales strategies.
How to attend Urban Expo shows are free to qualified retailers, and you must present a picture ID and two forms of business ID. In addition to the company website, Urban also offers a downloadable app with a show schedule, as well as information on each individual show, including a complete show directory and contact information for all exhibitors. Contact information for individual show coordinators is available on the Urban Expositions website. ■
Urban Expositions 1690 Roberts Blvd., NW, Suite 111 Kennesaw, GA 30144 Tel.: 678-385-3976 Website: urban-expo.com
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tradeshows Value Focused Las Vegas OFFPRICE Show ASK OFFPRICE CEO Stephen Krogulski to define the OFFPRICE apparel shows in a few words, and it takes less than a second: “Fashionable, order-writing, value focused, and for the entire family.” For the last 40 years, OFFPRICE has staged one of the country’s largest discount apparel shows in Las Vegas, Nevada. For 26 years, the show has been held at the Sands Expo, and this year’s show runs August 16–19. Kogulski expects a packed floor of vendors, offering deeply discounted apparel, footwear, and fashion accessories. Krogulski thinks this kind of long-running success is possible because of the market position OFFPRICE has carved out. “Our events are large shows with a big
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scale,” he notes. “We’ll have 1,300 booths with 500 vendors, and the total attendance across the four days should be 10,000 people.” From Krogulski’s vantage point, this is an exciting time to be an OFFPRICE buyer. With positive signs in the economy and hiring picking up, he is seeing retailers begin to invest in their stores again. Krogulski reports that consumer confidence is picking up, and, “everything is moving in the right direction.” This optimism and bright outlook is reflected in the expected trends at this year’s show: bright colors, athletic gear and workout clothes (including yoga clothes), and cargo shorts. “Fashion is colorful right now,” Krogulski remarks, ‘and we’re seeing lots of plaids and bright maxi dresses.” That
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said, it’s impossible to know exactly what will appear on the show floor until the doors officially open. OFFPRICE vendors are typically sourcing their products up until the last minute, combing the world’s garment and apparel factories for overruns and extra stock that needs to be moved. Because of this urgency, Krogulski says that savvy buyers show up early. “The first two days are the busiest,” he warns. “For those two days we’re by ourselves, before the rest of the shows around International Fashion Week in Las Vegas open up. I can’t stress enough to come over those first two days, because when those early deals are gone, they’re gone. It’s like a treasure hunt.” To help attendees get the most from the show, Krogulski also advises checking out OFFPRICE’s social media accounts. “Our social media is very active,” he says. “It helps our folks connect and find out what’s going on. It’s especially helpful for smaller accounts to get tips and advice, and there are a lot of resources available.”
To attend Buyer attendance at the OFFPRICE show is free for qualified retailers, and they should provide a state retail tax sales number to register. Shuttle services to other shows and local venues are offered during the show. ■
OFFPRICE 175 N. Patrick Blvd., Suite 180 Brookfield, WI 53045 Tel.: 262-782-1600 Website: offpriceshow.com Facebook: facebook.com/OffPriceShow
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(INLAYS INCLUDE STAR FLOWER DROP & DIAMOND)
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UĂ&#x160; Ă&#x160; ,6 Ă&#x160; $5.00 DZ. UĂ&#x160;* Ă&#x160; 1 "Ă&#x160; " /-Ă&#x160; $8.00 DZ. UĂ&#x160; 9Ă&#x160; 1 "Ă&#x160; " /-Ă&#x160; $9.00 DZ.
>Â&#x201C;Â&#x153;Ă&#x2022;Ă&#x192;Ă&#x160; Â&#x2DC;`Â&#x2C6;>Â&#x2DC;Ă&#x160; >}Ă&#x160; Â&#x2026;>Â&#x201C;ÂŤ>Ă&#x160; Â&#x2DC;ViÂ&#x2DC;Ă&#x192;i Ă&#x203A;>Â&#x2C6;Â?>LÂ?iĂ&#x160;Â&#x2C6;Â&#x2DC;Ă&#x160;>Â?Â?Ă&#x160;Ă&#x192;Â&#x2C6;âiĂ&#x192;Ă&#x160;>Ă&#x152;Ă&#x160;Â?Â&#x153;Ă&#x153;Ă&#x160;ÂŤĂ&#x20AC;Â&#x2C6;ViĂ&#x192;° 7iĂ&#x160;>Â?Ă&#x192;Â&#x153;Ă&#x160;V>Ă&#x20AC;Ă&#x20AC;Ă&#x17E;Ă&#x160; >}Ă&#x160; Â&#x2026;>Â&#x201C;ÂŤ>Ă&#x160; >Â&#x2DC;`Â?iĂ&#x192;
www.jainsonsintl.com
1/2 oz. Frag. Oil Bottle 85¢ ea. available in all 150 frags.
We also Manufacture Scented Candles at very low prices. Call us for more info.
1 Ă&#x160; Ă&#x160;" Ă&#x160; - Ă&#x160; 6 Call us for Bulk Discounts & Free Catalog
, *-Ă&#x160;7 /
Ă&#x17D;xäxĂ&#x160; >Ă&#x192;Ă&#x152;Ă&#x160;Ă&#x17D;Â&#x2122;Ă&#x152;Â&#x2026;Ă&#x160; Ă&#x203A;iÂ&#x2DC;Ă&#x2022;iĂ&#x160; iÂ&#x2DC;Ă&#x203A;iĂ&#x20AC;]Ă&#x160; "Ă&#x160;näĂ&#x201C;äxĂ&#x160;UĂ&#x160;/Â&#x153;Â?Â?Ă&#x160; Ă&#x20AC;ii\Ă&#x160;nnnÂ&#x2021;xĂ&#x201C;{Â&#x2021;Ă&#x2C6;Ă&#x2021;Ă&#x2C6;Ă&#x2C6;Ă&#x160;Ă&#x160; >Ă?\Ă&#x160;Ă&#x17D;äĂ&#x17D;Â&#x2021;Ă&#x17D;Â&#x2122;{Â&#x2021;Â&#x2122;Â&#x2122;nÂŁ IGES Intâ&#x20AC;&#x2122;l Gift Expo in the Smokies | Nov. 2-7, 2014 www.iges.us
Cards
IR | July 2014
PrePay 117
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tradeshow calendar JUL 8-15
JUL 17-20
JUL 18-21
Atlanta International Gift & Home Furnishings Market
TransWorld’s Jewelry, Fashion & Accessories (JF&A) Summer
California Gift Show
AmericasMart*Atlanta Atlanta , GA
Donald E. Stephens Convention Center Rosemont, IL
847-446-8434, 800-323-5462 www.tweshows.com
404-220-2234 www.americasmart.com
Los Angeles Convention Center Los Angeles , CA
678-285-3976 www.urban-expo.com
JUL 19-23 Independent Jewelers Organization Marriott Copley & Convention Center Boston, MA
JUL 17-23
JUL 11-13 Great American Gem Show - InterGem San Mateo County Event Center San Mateo, CA
Beckman Handcrafted Show Chicago Merchandise Mart Chicago, IL
JUL 19-23
312-527-6448 www.beckmans.com
301-294-1640 www.intergem.net
800-624-9252, 203-846-4215 www.ijo.com
Retail Tobacco Dealers of America Trade Show Sands Expo Center Las Vegas, NV
JUL 18-20
JUL 15-21 CMC Gift & Home Market
Oklahoma City Summer Gem, Jewelry Show
California Market Center Los Angeles, CA
Oklahoma City Fairgrounds Oklahoma, OK
800-cal-mart (225-6278), 213-630-3737 www.californiamarketcenter.com
866-AKS-SHOW, 504-455-6101 www.aksshow.com
410-628-1674 www.ipcpr.org
JUL 20-23 Philadelphia Gift Show
Your #1 Source For International Products & Souvenirs Items From Puerto Rico, Mexico, Cuba, Jamaica, Central & South America
Greater Philadelphia Expo Center Reading , PA
678-285-3976 www.philadelphiagiftshow.com
JUL 24-27 Gem, Jewelry & Lapidary Trade Show Watauga Festival Center Franklin, NC
601-879-8832 www.glwshows.com
JUL 26-28 Orlando Gift Show WE OFFER PER BOX DISCOUNTED PRICES FOR WHOLESALERS
WE HAVE UÊFlags UÊDominos UÊCeramics UÊCandies & Snacks UÊCar Stickers UÊ >ÀÊ*À `ÕVÌÃ UÊ- VViÀÊ- ÀÌÃ U Aloe Vera Drinks * i>ÃiÊÛ Ã ÌÊ ÕÀÊÜiLÃ ÌiÊ>Ì\
Se Habla Español
777° ", 1 *",/-° " * " \Ê{äÇ Óxx nÇ£ÇÊEÊ{äÇ xÈ{ ÓÎÈ Orlando, FL
118
July 2014 | INDEPENDENT RETAILER
Orange County Convention Center Orlando, FL
678-285-3976 www.orlandogiftshow.com
JUL 31 - AUG 3 Gem, Jewelry & Lapidary Trade Show Pinebridge Executive Inn Spruce Pine, NC
601-879-8832 www.glwshows.com
AUG 2-4 Biloxi Mississippi Wholesale Gift Show Mississippi Gulf Coast Coliseum Biloxi, MS
800-951-1994, 405-373-2020 www.wmigiftshows.com
continued on page 120
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I NDEPENDENT R ETAILER.com | July 2014
119
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tradeshow calendar continued from page 118
AUG 8-10
AUG 16-19 The Off-Price Specialist Show
AUG 2-5
Great American Gem Show InterGem
San Francisco International Gift Fair The Moscone Convention Center San Francisco, CA
678-285-3976 www.sfigf.com
301-294-1640 www.intergem.net
262-782-1600 www.offpriceshow.com
PUBLISHER
AUG 16-20
Bill McNulty billm@sumnercom.com 1-800-999-8281 ext. 111 @BMcNultyCT
AUG 8-10
NY NOW
Jacob K. Javits Convention Center New York, NY
Northwest Georgia Trade & Convention Center Dalton, GA
800-272-SHOW; 212-204-1060 www.nynow.com
866-696-6020, 212-710-7439 www.fameshows.com
540-384-6047 www.toteshows.com
AUG 18-20
AUG 3-5 MODA Manhattan Jacob K. Javits Convention Center New York, NY
866-696-6020, 212-710-7441 www.modamanhattan.com
AUG 3-6 ASD Las Vegas Las Vegas Convention Center Las Vegas, NV
1-800-748-5058, 323-817-1993 www.asdonline.com
AUG 9-11 Atlanta Jewelry Show Cobb Galleria Atlanta, GA
800-241-0399, 404-634-3434 www.atlantajewelryshow.com
AUG 10-11 St. Louis Gift Show St. Charles Convention Center St. Charles, MO
513-861-1139 www.stlouisgiftshow.com
AUG 3-6
Accessories The Show The Venetian Hotel Las Vegas, NV
866-696-6020, 212-710-7412 www.accessoriestheshow.com
AUG 18-20 MAGICWWD Las Vegas Convention Center - Central Hall Las Vegas, NV
877-554-4834, 218-740-7092 www.magiconline.com
AUG 18-20
Corryn Henry corrynh@sumnercom.com Barbara Scofidio barbaras@sumnercom.com Jon VanZile jonv@sumnercom.com
PRODUCTION Robert Siel, Director robs@sumnercom.com Tracy Biagiarelli tracy@sumnercom.com Luke Calzone lukec@sumnercom.com
CIRCULATION Lisa Evans lisae@sumnercom.com Virginia Ramirez virginia@sumnercom.com
866-696-6020, 212-710-7441 www.modalasvegas.com
PUBLISHING OFFICES
AUG 19-20
800-cal-mart (225-6278), 213-6303737 www.californiamarketcenter.com
214-655-6183, 800-325-6587 www.dallasmarketcenter.com
The Venetian Hotel Las Vegas, NV
AUG 8-9
AUG 15-15
Doubletree Hotel Little Rock, AR
EDITORS
Kate Kulenski katek@sumnercom.com
Dallas Market Center Dallas, TX
The Aladdin Shrine Complex Columbus, OH
Ronald A. Fisher raf@sumnercom.com 1-800-999-8281 ext. 107
COMPTROLLER
California Market Center Los Angeles, CA
The Heritage Cash & Carry Wholesale Market
ASSOCIATE PUBLISHER
The Venetian Hotel Las Vegas, NV
AUG 13-16 Dallas Apparel & Accessories
INDEPENDENTRETAILER.com
,WN[ r 8QN r 0Q
MODA Las Vegas
Los Angeles Footwear & Accessories Show
Arkansas Jewelers Association Annual Convention
RETAILER
Donald E. Stephens Convention Center Chicago, IL
Jacob K. Javits Convention Center and Pier 94 New York, NY
FAME
INDEPENDENT
Sands Expo & Convention Center, Halls A&B Las Vegas, NV
North Georgia Gem, Mineral & Jewelry Show
AUG 3-5
SUMNERCOMMUNICATIONS www.sumnercom.com
PGA Fall Expo 800-840-5628, 203-840-5628 www.pgaexpo.com
AUG 22-24 Memphis Gift & Jewelry Show - Fall Memphis Cook Convention Center Memphis, TN
972-743-5406 www.arkansasjewelers.com
717-249-9404 www.heritagemarkets.com
AUG 8-10
AUG 16-19
AUG 23-26
ACC Craft Fair - San Francisco
Seattle Gift Show
Fort Lauderdale Gift Show
Fort Mason Center San Francisco, CA
Washington State Convention Center Seattle, WA
Broward County Conv. Ctr. Ft. Lauderdale, FL
612-206-3100 www.craftcouncil.org
678-285-3976 www.seattlegiftshow.com
678-285-3976, 678-370-0340 www.ftlauderdalegiftshow.com
800-541-8171, 630-241-9865 ext. 22 www.helenbrett.com
Sumner Communications, Inc. 24 Stony Hill Road Bethel, CT 06801-1166 Phone: (203) 748-2050 FA X: (203) 748-5932 IndependentRetailer.com
SUBSCRIPTION INFORMATION r 24 per year; 50 for 1st cl. r 48 for 2 years; 95 for 1st cl. r Canadian subscriptions 40. U.S. funds (Canadian 1st cl. 60) r 2NGCUG CNNQY FC[U HQT ɛTUV issue. For current issue Yith subscription add 7.00. r Individual Copies 7.00 ea. Email: lisae@sumnercom.com Phone: (203) 748-2050 ext. 127 Independent Retailer is published monthly by Sumner Communications, Inc., 24 Stony Hill Road, Bethel, CT 06801, telephone (203) 748-2050. Send all inquiries, letters, and submissions to above address. Entire contents are copyright 2014 by Sumner Communications, Inc. Printed in the United States of America. Independent Retailer (USPS 011-867) Periodicals Postage paid at Bethel, CT and at additional mailing offices. POSTMASTER: Send address changes to Independent Retailer, 24 Stony Hill Road, Bethel, CT 06801. Publisher reserves the right to refuse any advertising, editorial or manuscripts that publisher deems inappropriate.
© 2014 SUMNERCOMMUNICATIONS
www.sumnercom.com
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Over 20 Years of Experience in Jewelry Manufacturing
Call for a FREE CATALOG
800-638-2586 8\Ă&#x160;Â{äĂ&#x2021;ÂŽĂ&#x160;nnĂ&#x2C6;Â&#x2021;Ă&#x2C6;Ă&#x201C;{xĂ&#x160;UĂ&#x160; \Ă&#x160;Â&#x201C;iĂ&#x152;>Â?Ă&#x20AC;Â&#x153;VÂ&#x17D;Ji>Ă&#x20AC;Ă&#x152;Â&#x2026;Â?Â&#x2C6;Â&#x2DC;Â&#x17D;°Â&#x2DC;iĂ&#x152; N-733
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HUNDREDS OF OTHER STYLES AVAILABLE
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Visit our website to see our Jewelry & Mini Figurines
THE HIGH-QUALITY SOURCE FOR
INCREDIBLEBIKERSTUFF
1-888-72-BIKER (2-4537) or 732-248-5400 Wallets - Gloves -Headwraps - Boot Straps - Hair Accessories Quick Releases and more go to www.aetraders.com or call 1 888 72 BIKER (24537)
VEST EXTENDERS 70 + DESIGNS
NM-50
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FOR LADIES
N-560
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NC-55 NM-25
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FOR MEN
iĂ&#x153;iÂ?Ă&#x20AC;Ă&#x17E;Ă&#x160;Â&#x2C6;Ă&#x192;Ă&#x160;£ää¯Ă&#x160; i>`Ă&#x160; Ă&#x20AC;iitĂ&#x160;UĂ&#x160; >`iĂ&#x160;Â&#x2C6;Â&#x2DC;Ă&#x160;Ă&#x152;Â&#x2026;iĂ&#x160;1-
Visit our websites at: www.metalrockpewter.com Immediate Shipment: 174A Semoran Commerce Place, Suite 103, Apoka, FL 32703
IMPORTER Your Profit Connection
DISTRIBUTOR
Your #1 Source for Convenience Store Items Your One Stop Wholesaler for 3000+ Fast Items
Call Us For a Free Full Listing Catalogue or visit our website www.pricemaster.com
NO DROPSHIP FEES
WHOLESALER Free Freight Available
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Minimum Order $200
General Merchandise, Health & Beauty Aids, Energy Products, Batteries, Lighters, Condoms, Candy & Gum, Household Products, Novelty, Cigarette & Tobacco Accessories, Automotive, Etc..
1-800-538-3873 Your Profit Connection
57-07 31st Avenue, Woodside, NY 11377
IGES Intâ&#x20AC;&#x2122;l Gift Expo in the Smokies | Nov. 2-7, 2014 www.iges.us
Come Visit Us at the ASD Show in Las Vegas, August 3-6, Booth SL-4517
IR | July 2014
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Go Back to www.IndependentRetailer.com POSTMASTER: Please Send Address Changes to:
Independent Retailer 24 Stony Hill Road Bethel, CT 06801-1166 07-14