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MARCH 2014 • VOL. 25 • NO. 04

PRODUCT SOURCES, RETAIL NEWS & INTERNET STRATEGIES

tap into the science of

fresh

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SEE IT, BUY IT, SELL IT AT ...

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JEWELRY 2014

Over 798,000 Products Online!


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contents

March 2014 | Volume 25 | Number 4

Fresh Fashion Accessories page 66

NEWS

14 By the Numbers 18 SnapRetail Marketing Sessions at ASDLV

GIFTS & SOUVENIRS

20 Tap Into The Science of Gifting 26 TIA Tracks Trends

NEW PRODUCTS

30 MVolt Premium Wireless Power Solutions 32 Shoofly Repels Bugs Naturally

PRODUCT TRENDS

34 Quality Innovations’ Hot Products 36 Color Candy Buet 38 CBD-Rich Hemp Oil Products

APPAREL

40 Fashion For Young Professionals 44 Top Fashions From Oriental Apparel

JEWELRY & ACCESSORIES

46 Jewelry Goes Bold and Bright 50 Fun Fashions Drive Sales

WEB PROFITS

54 Ten Best Shipping Practices 58 Getting the Most From Your Online Service Provider 60 Wholesale Supplier Directory

SUPPLIER PROFILES 74 78 80 82 108

Portable Pain Relievers Stimulate Profits Via Trading Oers Specials, Buyer Tools & More International Wholesale: Your One-Stop Shop Smart Way Logistics Product Spotlight

MARKETING & MANAGEMENT 84 86 88 90

3 Ways to Improve Store Trac Higher Price Points Gaining Ground Unique Mall Retail Concept Innovative Credit Platform for Small Businesses

C-STORE

94 Personal Vaporizers Replacing Traditional E-Cigarettes 98 Electronic Cigarettes On Roll

CLOSEOUTS/LIQUIDATIONS 104 Closeout Supplier Directory

TRADESHOWS

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110 114 116 118

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LAUNCH PAD

As the world leader in store technology, Toshiba understands that mobility represents the most significant challenge – and the greatest opportunity – facing the modern retailer. How can you give your customers a seamless experience, whether they’re browsing on the bus or paying in the store? Can your store associates better engage via mobile tablets like our new TCxFlight™ – and, if so, is it time to rethink the design of the store itself? Find out how mobile technology can both enhance the customer experience and boost the bottom line in our new white paper, “Taking Stock: How to Secure Merchandise in a Mobile World.” Download it today at togethercommerce.com/mobility

Toshiba, Together Commerce, TCxFlight and related logos are trademarks of Toshiba Corporation, Toshiba Global Commerce Solutions, Inc. (“TGCS”) or their affiliated companies in Japan, the United States and/or other countries, registered in many jurisdictions worldwide. Copyright © 2014 TGCS.

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by the numbers

Easter

$14.6 Billion

Total annual spending on all Easter-related goods.

$2.1 Billion

Total annual spending on Easter candy.

$61.74 $60.55 $46.70 $31.66 $28.11 $17.20 Average amount spent on Easter

Average amount spent on Easter

Average amount spent on Easter

Average amount spent on Easter

Average amount spent on Easter

Average amount spent on Easter

Food.

Clothes.

Gifts.

Flowers.

Candy.

Greeting Cards.

Mother’s Day

14,027 26,683 26,683

$34.54 Billion

Total amount that will be spent on Mother’s Day.

Beauty supplies will be purchased on Mother’s Day.

Orders will be placed at jewelry stores on Mother’s Day.

$1.9 Billion

Total amount of money spent on Mother’s Day flowers.

96% 69% 24% 13%

of consumers will take part in Mother’s Day. of all gifts bought on Mother’s Day are flowers. of all Mother’s Day purchases take place on Mother’s Day. of flowers bought on Mother’s Day that Moms buy for themselves.


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NEW SUEDE PURSE COLLECTION NEW

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www.STLOUISWHOLESALE.com Visit us at the Las Vegas ASD Tradeshow March 16-19, 2014 Las Vegas Convention Center Booth #SL4225 - 6 Booths Lower Level Sands South Hall "Head to the Back!"

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news SnapRetail Marketing Sessions at ASDLV THE ASD Las Vegas trade show, March 16-19 at the Las Vegas Convention Center, is offering some exciting new educational programs. Launching this year is the Independent Retailer Conference, an action packed array of sessions for small business operators, co-founded by Retail Minded and Nolcha Events. Suzy Teele, COO of SnapRetail, a readyto-use marketing solution for local storeowners, is among the expert presenters. Teele has worked with indie retailers for over 12 years, sharing her expertise in online marketing tactics. She has over 20 years of experience in digital marketing, retail and software product development. “We only work with independent retailers, and our sessions are very specific to the audience,” Teele states.

Sessions overview SnapRetail will present two 50-minute sessions. The first, “How to Do a Month’s Worth of Marketing in 2 Hours or Less,” will be held Monday, March 17 at 9 a.m. Retailers will learn how SnapRetail’s marketing system enables them to create a month’s worth of marketing in the time it takes to watch

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March 2014 | INDEPENDENT RETAILER

a movie. The second 50-minute session, “Event Marketing: The Secrets to Busy Sidewalks,” will be offered Tuesday, March 18 at 9 a.m. This session demonstrates how to drive store traffic through in-store events, and how to leverage the buy local movement and social media. SnapRetail will also be hosting five mini-sessions between the north and central halls. On Sunday, March 16 at 11:30, learn how Pinterest can be used to grow your sales and customer engagement. Then at 1 p.m., discover which type of posts get the best response on Facebook, and how you can use them to drive sales. On Monday, March 17 at 3 p.m., spend 15 minutes learning how to proactively use Facebook, Twitter, YouTube and other social media. On Tuesday, March 18 at 2 p.m., Teele will deliver design tips for perfect promotional emails. The popular session, Facebook, will be repeated on Wednesday at 9:30 a.m. This month’s ASD show is positioned not only to introduce retailers to the hottest products and best suppliers, but also to the most effective business strategies to employ in 2014. For more information, visit asdonline.com. ■


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gifts & souvenirs Tap Into The Science of Gifting CONSUMERS COLLECTIVELY spend billions of dollars on gifts each year. Gifting is a powerful mechanism to build stronger alliances, and engage in positive social experiences. People enjoy and find meaning in the personal bonds created through giving and exchanging gifts. Gifting also taps into the human need for social approval and balanced reciprocity. By understanding and applying the psychology and economics of gifting behavior, retailers can improve the customer shopping and buying experience in their stores, position their brands as customer-centric, and maximize their gifting revenues throughout the year. The following are three strategies retailers can employ

by Monika Kochhar

to maximize gift sales, based on scientific research.

Provide more gift options There is an asymmetry between gift giver and recipient’s beliefs about gift price and feelings of appreciation. In a study conducted by Stanford University, participants were divided into gift givers and recipients. Participants were asked to imagine either giving or receiving an iPod or a CD as a graduation gift. Recipients were asked a series of questions to gauge their overall appreciation for the gift, and givers were asked to predict how recipients would respond. The results showed that gift givers believe continued on page 22

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gifts & souvenirs Science of Gifting continued from page 20 that higher priced gifts are appreciated more, whereas recipients showed no such bias. Gift givers tie the act of giving to their own self-concept, and will overspend to send a stronger signal to the recipient. Because gift givers overspend when setting out to purchase a gift, revenue can be increased by upselling at the point of sale.

Enable shoppers to re-gift Re-gifting is no longer a â&#x20AC;&#x153;no-no,â&#x20AC;? and there is a narrowing gap between the reactions of gift givers and recipients when it comes to re-gifting. In an experiment conducted by Harvard Business School, London Business School and Stanford University,

participants were assigned the role of gift giver or re-gifter. Gift givers were given a $50 Amazon gift card to give to a friend on his birthday. When asked, the friend confessed he had re-gifted the card to his sibling. Givers then responded to eight questions assessing the extent to which they felt offended, while re-gifters predicted how much the giver would be offended. The results show that our reaction to re-gifting is contingent on our role in the gift exchange. Re-gifters overestimate the extent to which givers would feel offended. Givers would rather see unwanted items re-gifted because they believe recipients are free to do what they please with a gift, once it has exchanged hands. Online retailers can benefit from recontinued on page 24

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gifts & souvenirs Tap Into The Science of Gifting continued from page 22 gifting by offering mechanisms that allow gifts from their online store to be re-gifted before they ship. All retailers can encourage re-gifting by offering incentives such as discounts on future purchases. This serves as a way to prevent returns.

Allowing re-gifting serves as a way to prevent returns.

Personalize the gifting experience Women gift more frequently than men, and have a very different gifting profile. Margaret Rucker, a consumer psychologist at the University of California, Davis, found that men are typically more price conscious and practical about gifting, while women tend to be more concerned with emotional significance. A study commissioned by eBay identified four types of gift givers: emotional, practical, convenience, and last minute. Of these, 42 percent of women consider themselves to be

24

emotional gift givers, whose shopping behavior focuses on planning, personalization and finding thoughtful gifts for everyone on their list. Despite their shopping tendencies, 71 to 77 percent of women put meaning into their gifting process. This opportunity can be leveraged to enhance your brand experience by offering personalization options. These can include greeting cards, real and virtual gift-wraps, animations, and ways to record and send voice and video messages along with gifts. While gift cards are considered impersonal, offer shoppers personalization through pictures, video, animation and the inclusion of personal messages, both in-store and online. â&#x2013;

March 2014 | INDEPENDENT RETAILER

Monika Kochhar is the co-founder and CEO of Smartgift, designed to drive online gifting for retailers through the application of science, building on the psychology of gifting behavior. Kochhar has a background in Economics and Computer Science from Mount Holyoke and the London School of Economics. Visit smartgift.it.


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gifts & souvenirs TIA Tracks Trends

with Stacy Leistner

IR: What is the Toy Industry Association’s mission?

THE TOY Industry Association (TIA) is the not-forprofit North American trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The association’s more than 730 member companies collectively account for about 85 percent of all toys sold in the U.S. Independent Retailer spoke with Stacy Leistner, VP of Strategic Communications, on a broad range of industry topics, including this year’s top toy categories to help retailers provide customers with the best gifts for kids. The following is part one of our two-part interview.

Leistner: Our mission is to be a leading force in the growth and health of the global toy industry. We accomplish this through multiple means. We work with government officials, consumer groups and industry leaders on the development and maintenance of our nation’s strict toy safety standards. We advocate on behalf of the industry on legislative, regulatory and international trade issues. We provide our members with resources and guidance to help them make informed business decisions. We also raise consumer and media awareness about the hottest new products, and the benefits of toys and

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IR: How can retailers benefit from being a TIA member? Leistner: All retailers, regardless of membership, benefit from TIA’s go-to-market events, which connect buyers with toy sellers from around the world. Additionally, TIA provides a range of resources to help our retailer members grow their businesses. Through our free webinars, bulletins and research reports, members also have access to the latest industry news and market data, including insights into how families make toy purchase decisions, how consumers are reacting to the convergence of traditional and digital toys, and how retail sales are affected by these types of trends. Through our vendor partnerships, TIA members have access to shipping and insurance discounts, low payment transaction rates and account fees, and other value added payment solutions. TIA membership also allows retailers to expand their business networks, leading to more opportunities and more industry influence. Members are invited to not only attend exclusive year-round networking events held across the country, but also to participate on TIA committees to help set the Association’s strategic direction.

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IR: How does the Toy Industry Association track emerging trends? Leistner: Throughout the year, continued on page 28 I NDEPENDENT R ETAILER.com | March 2014

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gifts & souvenirs TIA Tracks Trends continued from page 27 TIA’s trends team is in contact with toy manufacturers of all sizes to stay abreast of the latest products, and to identify emerging trends. The team also tracks what is happening in parallel industries such as entertainment, fashion, and music, in order to help toymakers and toy sellers forecast what may be on the horizon for toys and games. Trends that are gaining momentum in the world outside of toys could potentially impact the shopping habits, likes, and dislikes of children and their families. IR: What are expected to be the top toy categories for gifting in 2014? Leistner: The strongest trends that TIA has identified for 2014 span a number of toy categories. For starters,

we have noticed a wide range of oversized playthings, from vehicles and dollhouses to plush and building toys. In addition to their large stature, we think the common factor here is the “giant” amount of fun kids will have when playing with these toys. We are also seeing a lot of RCs for kids of all ages, in an array of sizes and price points. Two of last year’s predominant trends will prevail once again in 2014. The first is retro and back-to-basic toys. The second is toys that encourage building, which includes construction toys. It is also expanding across categories to encompass playthings that allow kids to build and customize their toys, such as crafts, action figures, games, and more. In part two of this series, coming in the April issue of Independent Retailer, merchants will learn about trends in technology toys and receive a 2014 retail toy industry forecast, and a look at how toy sales stack up around the world. ■

For today’s business news and updates visit IndependentRetailer.com

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new products MVolt Premium Wireless Power Solutions MVOLT IS a premium power solutions and accessories brand, designed, developed and distributed by Wireox, a leading provider for wireless industry needs. MVolt was developed for those who value price and quality. “We offer the fastest chargers for smartphones on the market,” says Frank Leonardi, director of Consumer Store Sales. “Time and again, our dedicated team of researchers has been able to prove that the combination of cutting edge innovation and design, high quality and the right price are achievable. With around 300 million cell phones in use today, this is a huge market, and we have a comprehensive line of accessories from which any retailer can profit.”

Superior construction MVolt has chargers for every kind of cell phone, including those for use in the car, home and a combination of both. “Our car chargers are superior to the competition,” Leonardi continues. “We employ a one piece construction, which lasts longer and does a better job than two-piece chargers.” The firm also has portable powerbanks for charging on the go and smartphone battery cases. “With our great quality and very good value for consumers, we make it profitable for our retailers,” Leonardi adds. “We offer a one year warranty, which is not common, and that is a huge selling point.” MVolt’s power solutions have been staples in phone stores for some time, and the company is currently expanding through its network of distributors into other retail stores of all kinds. Comparable to chargers which retail at higher price points, MVolt’s chargers retail for $10 to $16. Minimum profit is generally 50 percent.

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Celebrity endorsements To bring awareness to its brand and further support its retail customers, MVolt is partnering with Olympic gold medalist Jordyn Wieber in an endorsement deal. Wieber won a gold medal as a member of the U.S. women’s gymnastics team during the 2011 World Championships and 2012 Summer Olympics, and she was also the 2011 world women’s all-around champion. “The Michiganborn Olympian is a true inspiration to everyone, and we are thrilled to welcome her to the MVolt family,” Leonardi comments. Utilizing an integrated campaign including broadcast, digital, print and social media, Wieber will be showcasing the company’s new line of premium quality smartphone power solutions. Excited to return to her Michigan roots, Wieber sees great things ahead for the partnership. “MVolt is always innovating and continuing to improve, which is why aligning with the brand feels so natural to me,” says Wieber. “I look forward to a successful future together.”

Buying details Minimum order is $100. Ask the company about its free shipping offers and 10 percent discount on initial orders for new customers. Importantly, if a product does not sell well in the first 30 days, retailers can exchange it for another product. MVolt has a floor display that holds 112 pieces of 55 different products, including the company’s best sellers. “It is a complete package that gives merchants the quickest return,” Leonardi shares. Counter displays are also available. ■

MVolt Tel.: 248-565-4606 Email: Mansur@wireox.com Website: www.mvoltusa.com


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new products Shoofly Repels Bugs Naturally SHOOFLY SPRAY from Telam Corp. is a new, nontoxic and all natural insect repellant that is safe for humans and animals. Made in the USA, the product is composed of 14 types of vegetation, and does not contain DEET. Shoofly has been proven to keep away flies, mosquitos, gnats, wasps and some types of bees for hours. It comes in a one-ounce spray glass bottle. “The bottle has a funny little cartoon fly on it that looks angry. The product and the packaging are very kid friendly, and moms and kids feel comfortable using it,” says Edward Rodarte, CEO and co-owner of Telam Corp. “A mom can protect her family from bugs, and not worry about exposing anyone to poison. Shoofly is completely nontoxic. The product was originally introduced to veterinarians for horses, and it is safe to use on all types of pets, so flies aren’t nipping at their ears.”

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Easy impulse buy Telam introduced Shoofly at several recent trade shows, and the response has been phenomenal. “People love it because it works to keeps bugs away, smells good, and is inexpensive,” Rodarte states. “With eye-catching packaging and a colorful 12-pack counter display, it is an easy impulse buy.” The minimum order is one case of 48 bottles, and Telam is creating posters and other marketing materials to support retail sales of Shoofly. Telam Corp. manufactures a number of other innovative products that are also popular sellers, including Sweet Feet, a spray that eliminates shoe odor and kills germs. It is available in a cherry plum aroma, packaged with a bright pink label for women, and a more masculine fragrance packaged with a black label for men; Smoke Off, which gets rid of tobacco smells, and Uglow, a glow in the dark body oil. To learn more, visit Telam Corp. at ASDLV, March 16-19, booth SL1454. The company will be offering free shipping on orders written at the show. ■

A nontoxic and all natural insect repellant that is safe for humans and animals.

In addition to being applied directly to the body or clothing, Shoofly is safe to spray in the home, and even around food. “You can spray it around doors and windows, and it acts as a barrier to repel insects. They get a whiff and turn in the other direction,” Rodarte adds. “If you are going on a picnic outside, you just spray it around the table and chairs, and it will keep the bugs away.” Shoofly has a mild scent that is a mixture of eucalyptus and wheat-grass. “It is not like citronella,” Rodarte continues. “The scent is soft and subtle. Everyone who has tried it tells us they like the smell. Some people

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even say it could be a body fragrance.” Shoofly is easy to travel with, and can be tossed into a backpack, purse or pocket. The product wholesales for $2.50 and retails for $5.99.

Telam Corp. P.O. Box 59, Victorville, CA 92393 Tel.: 760-813-6077 • Fax: 760-400-4444 Email: info@shooflyspray.com Website: telamcorp.com, or shooflyspray.com


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product trends Quality Innovations’ Hot Products QUALITY INNOVATIONS Inc. is a global company with years of experience in product development, manufacturing and marketing. With offices in Hong Kong, Shenzhen, China, and Los Angeles CA, the firm strives to meet the growing demand for new and innovative products within the technology, licensed, generic, toy, and gift and novelty industries. “We are aware of the hot trends globally, and we seek out everything that is new and hot to offer our customers an ideal product mix for their businesses,” says owner Kerry Yang. “Our goal is to provide items that are proven sellers at incomparable prices.”

Minecraft plush, key chains & more Quality Innovations recently introduced a number of exciting products. Minecraft, an award-winning creative game with building aspects, is one of today’s most popular pastimes. As a result, related accessories are also huge sellers, and Quality Innovations has a broad selection of Minecraft plush, t-shirts, key chains, necklaces, hats and bracelets.

Cell chargers, cables & cases Cell phone accessories are also top sellers. “Everyone has a cell phone, and sometimes several cells phones, and this is one of the fastest growing categories in the world. We offer a range of cases, chargers, cables, and speakers, all in efficient counter displays that attract customers to make that impulse buy,” Yang states. “We have a great startup package to get retailers into the cell accessories business.” On average, these accessories retail for $4.99 each.

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March 2014 | INDEPENDENT RETAILER

Licensed party supplies The company also recently expanded its line of Barbie, Monster High and Angry Birds licensed party supplies, including tableware and housewares. “These are great sellers in dollar stores, and specialty and gift shops,” Yang reports. Average retail is $1 to $5.

LED lighting & more Quality Innovations also has a line of LED lighting that includes bulbs, and strip, down and tube lights. “We offer this modern advancement in long-lasting, energy-efficient lighting at unbeatable prices,” says Yang. Loom products continue to be popular sellers, and Quality Innovations has an assortment of deluxe magic loom kits, and a variety of loom bands with charms. The company has a vast array of merchandise that meets fast changing trends in technology, play patterns, fashion accessories and gadgets, and sells many “As Seen On TV” items, which offer retailers the bonus of national media exposure. The minimum order is one case of 50 units, and point of purchase displays are offered with many products. Loom bands, for example, are produced on cards and can be delivered in a countertop display, or in pegboard bags. Quality Innovations also sources, develops and manufactures items based on customer needs. To see the firm’s latest products, visit ASDLV, March 16-19, booth SL2809. ■

Quality Innovations Inc. 12941 Ramona Blvd., Suite D, Irwindale, CA 91706 Tel.: 626 962 1888 Email: sales@qualityinnovation.net Website: qualityinnovation.net


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product trends Color Candy Buffet NEARLY EVERYONE loves candy, whether it’s melt-in-your-mouth sweet or satisfyingly sour. From chocolate to jelly beans, the latest trend in candy is the color candy buffet, a fun new way for shoppers to buy candy by color to accessorize events, from birthday parties to weddings and beyond. Royal Wholesale Candy, a candy distributor launched in 1990, is on top of this trend, and carries dozens of brands and hundreds of products in a wide variety of colors. “Many retailers are jumping on the bandwagon, and the color candy buffet is doing quite well for them,” says Mike Dougherty, company VP. Lavender is a popular color for spring color candy buffets, and retailers have many options with Royal Wholesale Candy. Jordan Almonds, Fort Knox Chocolate Coins, Albanese Gummi Bears, Sassy Suckers, Chowards Gum, Pop Rocks, and more, are available in purple as well as several other popular colors. “All the Jelly Belly products also sell well,” Dougherty says. “They are on the pricier side, but retailers have no problem selling them.” The Jelly Belly Jewel collection of seven popular flavors, finished with a pearlescent sheen, is a big seller because of the shimmer, he adds. “Laffy Taffy is another hot item people are buying just for the color of the package.” Jordan Almonds, available in white, green, navy and light blue, peach, pink, yellow, lavender and an assortment, are also top sellers because of their sleek, solid appeal.

Color buet books “Most of our customers advertise candy buffets because they are so popular with consumers,” Dougherty reports. “They tell us their shoppers want to look through books to get ideas to help put together a color buffet. They create their own books, or can go to our website for pictures to make it easy for their customers to order.” Royal Wholesale also makes it easy for retailers to shop by stocking all the top candy brands, including Boyer, Charms, Jelly Belly, Guittard, Haribo, Hershey’s, Necco, Pop Rocks, Wonka and many others. Not only can retailers shop by brand, but also by color, category or occasion. Royalwholesalecandy.com is a fullservice distributor, carrying a full line of bulk candy, chocolates, nuts & dried fruits, wrapped candy, sugar free products, packaged candy, count goods, novelties, boxed chocolates, and seasonal products.

Buying details The minimum order is $250, and retailers are invited to call Royal for wholesale pricing. Retailers buy by the package, which varies by product. Based in Mount Laurel, NJ, the company delivers with its own fleet of trucks to the East Coast. It also ships throughout the Continental U.S. and Canada. Royal Wholesale Candy will also assist buyers in obtaining product displays and acrylic fixtures. ■

Royal Enterprises Toll free: 888-261-8277 Email: sales@royalwholesalecandy.com Website: royalwholesalecandy.com

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product trend CBD-Rich Hemp Oil Products HEMPMEDSPX™ BRINGS natural, CBD-rich hemp oil products to market in a variety of popular forms. Products include their signature pure hemp oil dietary supplement, Real Scientific Hemp Oil™ (RSHO), a cold-pressed hemp oil with an abundance of natural cannabidiol (CBD). Other products are Canchew™ gum, Cibaderm™ hand lotion, shampoo and conditioners, and other CBD-rich hemp oil products. “There is a lot of excitement around our products,” asserts Charles Vest, VP of communications. “CBD-rich hemp oil is rare, and ours is the only oil we know of that can be shipped to all 50 U.S. states. Our industrial hemp oil is imported from and grown in Europe, and is not psychoactive. It is fully inspected and a legal import, just like all other hemp products you see in stores throughout the country.”

Sterols, aliphatic alcohols & more Consumers are taking a growing interest in CBD, as it is thought to provide valuable health benefits. Hemp is low in THC, the compound that induces the “high” in recreational cannabis, and has been used for millennia for textiles, medicine and food by people all over the world. According to a recent study in the Journal of Agricultural and Food Chemistry, hemp oil contains sterols, aliphatic alcohols and linolenic acids. Experts say that sterols are useful in lowering cholesterol, and daily dietary intake of sterols has been linked to a lower risk of heart attack. One aliphatic alcohol contained in hempseed oil, phytol, is associated with antioxidant and anticancer benefits, and is also found in foods such as spinach, beans, raw vegetables and asparagus. Omega-3, a linolenic acid, has been associated with preventing coronary heart disease. Another antioxidant in hempseed oil is tocopherol, which is known to be

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March 2014 | INDEPENDENT RETAILER

beneficial against degenerative diseases. Hempseed also has high levels of vitamins A, C and E and beta-carotene, and is rich in minerals like phosphorus, potassium, magnesium, sulfur and calcium. “We believe in five to ten years, people will be taking hemp oil as regularly as they do a multivitamin,” Vest says. “We have a high CBD potency in our products, and our company was founded with the sole purpose of making this amazing hemp oil available to more people. Anyone can sell our products, from a smoke shop to a convenience store, because of their longstanding legality.”

Commitment to quality “CBD is a new phenomenon with ancient roots. Our products give retailers and wholesalers six years of cultivation science,” Vest continues. “We make a commitment to always provide the highest quality and consistency of our CBD-rich hemp oil.” HempMedsPX offers mainstream marketing, sales, customer service, and logistics for the cannabis industry. It is a corporate portfolio company of Medical Marijuana Inc., and the exclusive master distributor and contracted marketing company for CannaVest Corp. and Medical Marijuana Inc. White label opportunities are available. The firm will be showcasing its products and introducing point-of-purchase materials at the ASDLV show, March 16-19, at booth SL5161. ■

HempMedsPX ™ Toll Free: 866-808-6009 Website: wholesalehmpx.com


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apparel Fashion For Young Professionals WHETHER LEADING a meeting at the office on Monday or brunching with friends on Sunday, young professionals are looking for hip and appropriate fashions. Spring 2014 fashion trends can be mixed with classic work clothes to make the daily grind more stylish. Adding a few of the pieces from the list below to your merchandise selection is a surefire way to help your customers be the best-dressed man or woman in the room. Fabulous styles for women include the shift blouse, spring jacket, dress trouser, contrast button down shirt, midriff and more.

Shift blouse The sophisticated shift blouse is easy to wear, flattering and versatile. Dressier than a t-shirt but just as comfortable, it is the stylish new go-to piece, especially on the days a woman wants a little extra breathing room. This boxy top is effortlessly classy when worn with a form fitting pencil skirt, and can also help balance out a voluminous skirt. Look for details in necklines,

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March 2014 | INDEPENDENT RETAILER

by Marisa Lather

textures and prints.

Spring jacket Layers are the building blocks of an outfit, and the jacket is the final touch. Go boxy and cropped, or longer and streamlined to keep warm on chilly spring nights. Boxy jackets work with a variety of outfits. They add a statement when worn with a form fitting dress or a pair of skinny jeans, and like the shift blouse, can balance out a fuller skirt. The new take on the longer blazer is paneling or color blocking, and a collar or lapel is dramatically absent. Whichever you choose to sell, make sure it is in a light fabric, and urge your customer to try wearing it caped over their shoulders.

Dress trousers The perfect spring pant keeps the breeze off your legs and complements the new era of cropped and boxy tops quite nicely. Whether you go for the billowing wide leg menswear look or try the sleek tuxedo style, more


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attention is being paid below the waist this season. A daring runway trend popping up more on the red carpet is pairing a dress over a set of trousers.

Contrast button down shirt The classic button down shirt is back and ready to party. Continuing with the menswear look, the color blocked collar is Spring 2014â&#x20AC;&#x2122;s answer to the 2013 embellished collar. Worn fastened at the top, the rest of the buttons can be closed for a polished, professional look, or left unbuttoned halfway over a bodycon dress to play with the new trend in bulky silhouettes. Double points for fancy cuffs, too.

Athletic A cross between the deliberate pleats in a cheerleaderâ&#x20AC;&#x2122;s skirt and the lengthening stripes of a track starâ&#x20AC;&#x2122;s jumpsuit are what the new athletic tone is all about. Comfortable to wear, this style is nontraditional with a hint of sportymeets-sophisticated. Play with the weight of the fabrics, and pair your track pants with a breezy top and heels for an ultra modern weekend look. Mesh overlays, reminiscent of gym shorts, are a sexy way to participate in the trend.

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Tea length skirt Flirtier than knee length and more hip than last yearâ&#x20AC;&#x2122;s maxi, the new continued on page 42

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apparel Fashion For Young Professionals continued from page 41 way to wear your skirt is the ladylike tea length. Sell options in soft, flowy fabrics for a modern approach that can be paired with a strappy sandal and a crop top. There are some great trends for men, too. Just a few are the popular camo pattern, a new take on the doublebreasted blazer, and lots of cool accessories.

Camo Camouflage is making its way onto everything from suits to accessories. Different shades, shapes and sizes of this pattern allow room to show personality. Whether it is the classic, military look or an artsy, interpretive version, there is something to fit all your customersâ&#x20AC;&#x2122; styles.

Double-breasted blazers The jacket has never quite made a statement like this.

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March 2014 | INDEPENDENT RETAILER

In 2014, expect to see floral patterns, fun buttons and more colors. If the volume of these jackets is a little loud, try a fun pop of color in the piping or lining.

Accessories Men are fine-tuning their outfits with a variety of accessories. Bracelets, necklaces, lapel pins, watches, hats and mirrored sunglasses are appearing on men everywhere. Guys want more to play with, and accessories are being paired with everything from business suits to weekend wear. Trendy, suitable fashions for men and women have never looked better. Now that work clothes are being updated with 2014 trends, retailers can provide style for the office, one cubicle at a time. â&#x2013; Marisa Lather is Marketing Director for Microgrid Solar by day, and styling blogger by night at Vogue Rhythm. Her passions include fashion, social media and all things green. She regularly speaks at universities and to professional groups on how to properly execute social strategy. Connect with Marisa at voguerhythm. tumblr.com/.


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apparel Top Fashions From Oriental Apparel ORIENTAL APPAREL Inc. has been wholesaling unique and popular women’s and children’s clothing and accessories imported from China for more than a decade. “Comfortable mini pleat, crush and popcorn fashions are ideal for home or travel, and they will be big sellers for spring and summer,” says owner Ling Yuan. “They aree one size fits most, wrinkle-free, lightweight, and nd easy to hand wash and dry.”

Mini pleat shirts, skirts, dresses & more Among the firm’s top trending fashions for spring and summer is the mini pleat line of clothing, which includes shirts, skirts, dresses and coats. Mini pleat shirts are available with short,, three quarter and cap sleeves, as welll d as with round and V-neck collars, and in a tunic style. Wholesale starts at

around $11 per shirt. Matching skirts with feminine tiers are also available. In addition, Oriental Apparel has a large selectio of fashionable mini pleat dresses, which tion contour the body and hit just above the knee. co The dress with three-quarter length sleeves offers an air of sophistication, the short sleeve dress has a slightly conservative look, the cap d sleeve adds a hint of fun, and the flirty spaghetti strap style is perfect for day, as well as evening when paired with Oriental’s stylish sweater vest. Mini pleat dresses start at around $18 apiece. Mini pleat coats are mid-calf length, with a scalloped edge and four buttons. Mini pleat apparel is available in an assortment of more than 100 colors and patterns. These include white, teal, hot pink, royal, and red, and dots, geometrics, florals, and animals.

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Textured crush & ever-popular popcorn Another popular line this season is crush apparel. Made from textured fabrics, this form fitting clothing comes in a huge array of colors, patterns and styles. A selection of three quarter length and short sleeve tops and tunics, quilted and reversible jackets, and coats comprises the line. The popular short sleeve shirt with jeweled buttons is available in a variety of today’s hot colors such as lilac, teal, royal and burgundy, and is a top seller. “Tunic shirts have a distinctive style, and are also very popular this year,” Yang notes. Oriental Apparel’s popcorn line continues to maintain its popularity, season after season. These smooth and stretchy fashions come in a range of fits, including shirts with long, capped and short sleeves. With high quality and low prices, Oriental Apparel offers quick sales and great profit margins. Retail prices are generally two to three times wholesale, and Oriental Apparel’s minimum order is $200. The company continually adds new items to its product lineup. “All merchandise is in stock and can be delivered quickly,” Yang adds. The firm will be exhibiting at the ASDLV show, March 16-19, at booth C4623. In addition to showcasing many of its popular styles, Oriental Apparel will be introducing a new line of accessories that includes scarves, and belts with jewels. ■

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jewelry & accessories Jewelry Goes Bold and Bright SPRING 2014 Fashion Week introduced an array of eye-catching accessories including lots of bold, bright and funky necklaces, bracelets, and earrings. Some of the hottest jewelry designs to step off the runway and into your store this season will showcase lots of metal, in body chains as well as stacked cuffs, and materials like Lucite, feathers and more. Radiant Orchid is Pantoneâ&#x20AC;&#x2122;s 2014 Color of the Year 2014 so expect to see it in all kinds of jewelry. Yellow gold, gold plate, and yellow-colored bronze will also be on shoppersâ&#x20AC;&#x2122; must-have lists. The following are a few designer looks that retailers may soon find transformed into real life versions.

Necklaces With necklaces this season, the bigger, the better. Woven chain chunky chokers and Egyptian style coil necklaces are a big trend. Colorful, three-dimensional necklaces are another hot look, and appear more like a work of Picasso. Look for extra large chains and body chains that span the torso with colorful beads and gemstones landing midriff. Sensual boudoir inspired jewels, thick strings of beads, and layered beads will make a statement. Pendants will again be popular with new themes such as Medusa, the zodiac, animal heads, birds, bees and butterflies on the scene. For the more daring, you will see giant pieces that resemble a casually continued on page 48

46

March 2014 | INDEPENDENT RETAILER


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From Candy to Grocery Items, We Carry a Full Line of Everyday and Seasonal Items.

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jewelry & accessories Jewelry Goes Bold and Bright

gold fronds and medallions, to unusual looks like safety pins, they enfold the entire ear. Edgy ear cuffs aren’t for shrinking violets, but they will offer jewelers more opportunity for sales. Lucite earrings in spring’s top colors will also find their way into retail shops. Shoppers are expected to continue their love affair with Swarovski colored crystal earrings as well.

continued from page 46 worn headphone around the neck. New feather chokers add a soft touch.

Bracelets Bracelets are big this year, and stacking boxy cuffs is a top trend. Colorful reds, yellows and greens, in artsy Lucite, are another hot look. Coiling bracelets will span the wrist to forearm, as well as powerful metal warrior cuffs. Crystal embellishments, touches of fur and simple bracelets with charms offer shoppers more options.

Earrings This season, earrings do much more than dangle. From

Stickpins With all the lapels in spring clothing lines, some predict they will serve as perches for stickpins. These slender pieces can be chic yet very affordable, making them a popular seller with many consumers. Spring is the time for a color comeback, and 2014 stands not to disappoint. From power chokers to subtle stickpins, retailers will have a variety of jewelry options this season. ■

For today’s business news and updates visit IndependentRetailer.com

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jewelry & accessories Fun Fashions Drive Sales WHOLESALE FASHION Inc. carries a huge selection of fashion jewelry and accessories. â&#x20AC;&#x153;We follow many different trends, and we provide a large assortment of good quality merchandise and one stop shopping for our customers,â&#x20AC;? says Will Kim, director of Internet Sales and Marketing. â&#x20AC;&#x153;Our low minimum orders also benefit our buyers.â&#x20AC;?

chunky and fine looks. Chandelier earrings, also called crystal drop and dangle earrings, as well as stackable bracelets are also hot items for spring and summer, Kim notes. Stackable bracelets are sold in packs of six and 12, in a variety of widths.

Hair bows, iPhone covers & more

Necklaces, bracelets, earrings & rings

In warmer weather, hair accessories sell well, and hair bows and hairpins are popular accessories for both kids and adults. Wholesale Fashion Inc. carries more than 100 varieties, in different materials such as rhinestone, acrylic, beaded and metal. The firm also has an array of handbags, including top selling messenger bags. These are available in several sizes and prints, including zebra, small bows and flowers. The company also offers an assortcontinued on page 52

â&#x20AC;&#x153;Our jewelry is very attractive and trendy, but very affordable,â&#x20AC;? Kim states. Earrings, necklaces, bracelets and ringsâ&#x20AC;&#x201D;all nickel freeâ&#x20AC;&#x201D;are popular merchandise categories. â&#x20AC;&#x153;Big and bold statement necklaces are still strong sellers, and we have them in many designs.â&#x20AC;? Hundreds of necklace styles are available, including those with crosses, animals, and ceramic and glass beads, in both

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-iiĂ&#x160;1Ă&#x192;Ă&#x160;Ă&#x152;Ă&#x160;/Â&#x2026;iĂ&#x160;>Ă&#x192;Ă&#x160;6i}>Ă&#x192;Ă&#x160;- Ă&#x160;-Â&#x2026;Â&#x153;Ă&#x153;Ă&#x160;UĂ&#x160;>Ă&#x20AC;VÂ&#x2026;Ă&#x160;ÂŁĂ&#x2C6;Â&#x2021;ÂŁÂ&#x2122;]Ă&#x160;Ă&#x201C;ä£{Ă&#x160;UĂ&#x160;6

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/Â&#x153;Â&#x153;Â?i`Ă&#x160;i>Ă&#x152;Â&#x2026;iĂ&#x20AC;Ă&#x160;Â&#x203A;Ă&#x201C;Ă&#x17D;ÂŁÂ&#x2122;Ă&#x160;UĂ&#x160;$6.75 Ă?Â&#x153;Ă&#x152;Â&#x2C6;VĂ&#x160;*Ă&#x20AC;Â&#x2C6;Â&#x2DC;Ă&#x152;Ă&#x192;Ă&#x160;Â&#x203A;Ă&#x201C;äĂ&#x17D;Ă&#x2C6;Â&#x2021;äxĂ&#x160;UĂ&#x160;$10.25

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jewelry & accessories Fun Fashions Drive Sales

New arrivals & Facebook discounts

continued from page 50

Many of Wholesale Fashion Inc.’s products are individually wrapped, and have hangtags to be displayed on pegboards. Wholesale pricing may be found on the company’s website, and starts at less than $8 per dozen pack. The minimum order is one dozen, and orders under $200 have a flat shipping rate of $10. Shipping is free on orders of $200 or more, while all orders over $500 receive an automatic $50 discount. Retailers can get additional coupon codes by visiting the company’s Facebook page. New arrivals are also highlighted on the Facebook page. ■

ment of fashion hats, from floppy to fedora, in hip colors and patterns such as camo and pastels. Many wholesale for around $2 apiece. Belly dance tops and skirts, in vivid colors with silver and gold jangling coins, are also great sellers. Rhinestone key chains, iPhone cases and covers, touchscreen gloves, and novelties and seasonal items are available to help retailers round out their lines. “Many of the items we carry can be found in Forever 21, Ross, T.J. Maxx and other fashion retailers,” Kim reports. Customers sell items at various prices according to their markets, and retail is generally four times wholesale cost and up.

Wholesale Fashion Inc. Toll Free: 800-913-3274 Email: sales@wholesalefashioninc.com Website: wholesalefashioninc.com Facebook: facebook.com/wholesalefashioninc

R&M Wholesale USA Inc. £‡nÈȇÓx£‡ÈnÇnÊUÊÎÎä‡{Ǚ‡™™xäÊUÊ>Ý\ÊÎÎä‡{Ǚ‡™™x£

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4770 Navarre Rd., SW, Unit B, Canton, OH 44706 s Office Hours: Mon. – Fri. 9-5 EST 52

PET SUPPLIES

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web profits 10 Best Shipping Practices IT IS no secret that shipping is one of the most essential elements in helping to close ecommerce sales. Customers want to know how much it is going to cost to ship their orders, and when they will receive them, and they want that information readily available. The following are ten best practices to help you seal the deal.

1. Do not make customers log in “How much does shipping cost?” and “How fast can I get it?” are questions at the top of every customer’s mind, and making them log in will cost you sales. Customers should be able to see the cost for shipping on the shopping cart page. If shipping prices are based on location, give people the ability to enter their ZIP code for a quote.

2. Include shipping info on all product pages Product info pages are where shipping questions often

54

March 2014 | INDEPENDENT RETAILER

by Eric Leuenberger

arise. Customers want to know, “If I add this item to my cart, how much is it going to cost to ship it?” As a result, giving the customers the ability to see shipping times and costs directly from the product pages should be an option. Offering a link to the shipping rates and policies is a good idea, but an even better one is using something like AJAX or a tabbed view to enable the customer to get their shipping rates without the need to leave the page they are on.

3. Link to shipping page from shopping cart In the shopping cart where customers select the shipping method, be sure to provide more information about what can be expected with each option. Once again, the best way to do this is to provide a link to the additional information that does not cause the customer to leave the page they are on. This can be accomplished using a non-blockable pop-up window.


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4. Do not try to make a lot of money o shipping Customers can find shipping rates for similar items on competitor sites very easily, and are often sensitive to high shipping prices. Do not attempt to make more money by raising shipping and handling rates.

5. Consider oering free shipping If the current average order value is $45, consider offering free shipping at $55, in an effort to increase the average value and sales revenue.

6. Show delivery estimates by region On the shipping page, show a map of UPS or FedEx estimated delivery times based on region. These graphics are often provided by shipping carriers and can easily be downloaded and placed on a website.

7. Ship next business day as a norm Customers want things fast. Even if they purchased 3-5 day shipping, make sure as many orders as possible get out the door the next day. Do not sit on orders, as doing so increases the chances of orders not arriving on time, leading to unhappy customers. For those that choose express shipping methods, consider shipping these orders the same day if the order is placed up to a certain cutoff time, and be sure to share that time with your customers.

8. Provide tracking numbers A critical time to start building continued on page 56

Quality Innovations Inc

QualityInnovation.net

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Tel: 626-962-1888 Direct: 626-380-6862 Email: sales@qualityinnovation.net

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web profits 10 Best Shipping Practices continued from page 55 customer relationships is directly after an order. Customers want to know that the order they placed has been received, and want to be able to track that packageâ&#x20AC;&#x2122;s progress to their doorstep. As soon as tracking numbers are received, they should immediately be emailed to the customer. If the internal systems enable it, make the tracking number a link directly to the carrierâ&#x20AC;&#x2122;s website, which pulls up the delivery schedule for them.

9. Do not ignore lost shipments When shipping any level of items over the Internet, a lost shipment is bound to happen at some point. Although it may not be the storeâ&#x20AC;&#x2122;s fault, always work with the customer to correct the situation. Do not point fingers. Solve the problem. If that means re-shipping the order, do it.

10. Under promise, over deliver Do not promise something you cannot back up. Avoid unrealistic delivery times and have a shipping cushion. Add one, two, or even three days padding to typical delivery time estimates, except for overnight and express options. Providing a cushion means that if the customer gets the package in five days, they are happy. If it gets there prior to that, theyâ&#x20AC;&#x2122;re excited. How the details of shipping are presented can be just as important as the shipping offer itself. Make sure you are on top of your shipping game, and delight your customers with all the information they want, as well as on-time product delivery. â&#x2013; Eric Leuenberger is an ecommerce expert, founder of Ecommerce Amplifier, and owner of Voom Ventures, LLC, whose products and services help storeowners and operators increase traffic, maximize ROI, decrease expenses, and increase revenue. He can be contacted online at TheEcommerceExpert.com, or call 866-602-2673.

For todayâ&#x20AC;&#x2122;s business news and updates visit IndependentRetailer.com

                                     

           

    

   

       

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March 2014 | INDEPENDENT RETAILER


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web profits Getting the Most From Your Online Service Provider SMALL BUSINESS owners today typically have to wade through a bevy of service providers when it comes to their online presence. There is more noise in the marketplace and more options than even five years ago, but the guiding principles of common sense and value are timeless. Here are some useful tips to help you evaluate online services providers, specifically for web hosting.

Budget hosting There are two basic types of hosting providers, with a multitude of niche providers in each. The first type is value, or budget based hosting providers. These are the big names that you have most likely seen advertised on TV and billboards. These companies provide a wide variety of web based services for very low prices. This type of provider is ideal for a business owner that will not need a lot of one-on-one customer service, or help with their hosting account. Budget based hosting

58

March 2014 | INDEPENDENT RETAILER

by Mike Auger

providers also tend to try to be a one stop shop for anything related to the Internet, from hosting a website to search engine optimization services. Common sense should prevail here, because you get what you pay for. This includes access to a variety of services for low monthly costs. However, consultation information on your specific type of business and how to do much of anything besides logging into your account area, will be hard to come by. For some businesses, this will not be a problem if they already have a good knowledge of the online world, or an IT person on staff.

Specialized hosting The other type of hosting provider is a smaller, more specialized company that provides a specific type of hosting, generally at a higher price point than the larger, budget based companies. Niche hosting companies will not have as broad of an offering as the larger value hosting companies, but there is generally a deeper level of


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customer service with these providers. Depending on the industry you are in, you can usually find a specialized hosting company specific to your business needs. Some of the vertical practices within the hosting industry include ecommerce, healthcare, legal, and international hosting companies. For the small business owner that is a one-person shop, a smaller hosting company may be the best fit. However, when deciding on a service provider you must assess the needs of your business, as well as your own strengths. ■ Mike Auger is chairman of the board and chief strategy officer of Pinnacle Cart, a hosted shopping cart and ecommerce software application that allows you to create, manage and effectively market your business. For more information, visit pinnaclecart.com.

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wholesalecentral.com The web’s original wholesale directory This is a small sample of the suppliers you will find on WholesaleCentral.com. Find suppliers by category or product! Suppliers, to list your company here and reach 600,000 retailers monthly, call 1-800-999-8281 ext. 126.

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ALABAMA WHOLESALE SOCKS 256-845-4411 www.bamasocks.com APPARELCANDY.COM www.ApparelCandy.com

877-870-8686

APPARELSHOWROOM.COM 800-243-4131 www.apparelshowroom.com BEVERLY HILLS UNIFORMS 718-378-1188 bhuniforms.com BH WHOLESALE INC. www.bhwholesale.com

347-394-5559

CLOTHINGISLAND.COM www.clothingisland.com

800-652-8275

CRESWELL SOCK MILLS www.sockmills.com

256-657-3213

DAISY’S SWIMWEAR 213-746-9939 www.dippindaisysswimwear.com

WESTERN EXPRESS www.westernexpressinc.com

442079079949 412-257-5020

WHOLESALE FASHION SQ. 323-583-2875 www.wholesalefashionsquare.com

ART & SUPPLIES ASW WHOLESALE CLUB www.aswexpress.com

919-878-6782

BOOKS & PUBLICATIONS DOODLES AVE LLC www.doodlesave.com

214-673-2901

BUSINESS OPPORTUNITIES 5TH AVENUE COLLECTION www.5thavenuecollection.com

918-408-2298

732-866-9976

C-STORE ITEMS

EROS HOSIERY CO. www.eroswholesale.com

215-342-2121

BB USA DISTRIBUTORS 415-621-2566 www.wholesalecentral.com/bbusa 573-729-7280

FASHION WEAR PLUS INC. www.fashionwearplus.com

877-949-6060

JMW I LLC / ASTRAL SEA jmw.net/Wholesale

786-269-0629

PRICEMASTER www.PriceMaster.com

800-538-3873

ISLAND WHOLESALER www.islandwholesaler.com

406-222-4853

SENSATION DISTRIBUTORS 888-977-6659 www.sensationdistributors.com

KIDSBLANKS BY ZOEY www.kidsblanks.com

714-966-2396

VK WHOLESALE www.vkwholesale.com

LASHOWROOM.COM www.lashowroom.com

213-627-0339

LEMON TREE TRADING CO. 213-747-3410 www.wholesalefashionplace.com LIQUIDATION GENERAL www.liquidationgeneral.com

618-660-4005

MAI TAI www.shopmaitai.com

213-748-5511

MOEIM, INC. moeim.net ORANGE ZONE www.Orangezoneinc.com

CAMERAS LAMPEDIA www.wholesalecentral.com/lampedia

CANDLES, INCENSE, POTPOURRI

SEVEN SEAS, INC. www.sevenwholesale.com

WHOLESALE ACCESSORY 205-491-6464 www.wholesaleaccessorymarket.com

PRICE KING INC. www.priceking.com

718-786-8540

WHOLESALE FASHION INC www.wholesalefashioninc.com

323-266-1800

WONA TRADING www.wonatrading.com

212-725-3616

DROPSHIPPERS DOBA www.doba.com

877-321-3622

DP & COMPANY INC. www.dropforyou.com

800-421-9755

PLUM ISLAND SILVER www.plumislandsilver.com

978-499-8203

DVDS & VIDEOS F E AT U R E D S E L L E R MOUNTAIN VIEW MOVIES 607-278-5401 www.mountainviewmovies.com Authentic brand new DVD movies, Blu-ray discs & video games at the lowest wholesale prices. Major Studio DVDs UNDER $4. Stock changes weekly. Low $50 minimum purchase. Free UPS Ship over $300. DVD RELOAD www.dvdreload.com/specials

303-881-6146

ELECTRONICS JACOBS TRADING COMPANY 763-843-2000 www.jacobstrading.com/hotDeals.aspx

FASHION ACCESSORIES

213-748-2328

GLOBAL CRAFTS www.Nobunto.us

386-424-1662

AN INTERNATIONAL AFFAIR 802-233-2412 www.aninternationalaffair.us/wholesale.html

213-627-2398 213-748-9469

D & B DISTRIBUTORS, INC. 773-663-9310 www.wholesalecentral.com/dbdistributorsinc

BUCKWHOLESALE.COM www.buckwholesale.com

866-408-2825

STYLISH WHOLESALE www.stylishwholesale.com

CRYSTAL FLORIDA 239-732-6611 www.wholesalemuranojewelry.com

SHEEHAN SALES, INC. 800-849-9949 www.wholesalenursingscrubs.com SOCK WHOLESALERS www.sockwholesalers.com

800-597-3886

STAR BOUTIQUE starbusa.com

213-749-7560

STEAL DEAL www.stealdealinc.com

323-581-8051

TASHA APPAREL www.tashaapparel.com

213-742-0974

TRENDY STYLE WHOLESALE 213-281-9700 www.trendystylewholesale.com

VIA TRADING CO. www.viatrading.com

877-202-3616

COLLECTIBLES F E AT U R E D S E L L E R IRWIN SALES 281-424-7651 www.irwinembroiderypatches.com Baytown, Texas United States #1 Source of Military and biker PATCHES & PINS!! Over 2,000 designs - Military, NRA, Patriotic, American Flag, Religious, Motorcycle and More! Great Novelty Item. Call us today at (281) 424-7651. WHOLESALE EXPRESS SPORTS 856-939-5151 www.wsesports.com/store

March 2014 2014 || INDEPENDENT INDEPENDENTRETAILER RETAILER

ROYAL ENTERPRISES www.royalwholesalecandy.com

888-261-8277

F E AT U R E D S E L L E R BARGAIN OUTLET WHOLESALE 217-826-6230 wholesalecentral.com/thebar0001 Gifts, Figurines, Christmas, Collectibles, Wall Plaques, Home Decor, Fireworks, Hats, Gags-Jokes, Jewelry, Knives, New-Years Supplies, Novelties, Plush, Latest Fad Items, Light-Up & Glow-In-The-Dark Items, General Merchandise, Party Goods, Pencils, Toys, Inflatables, Wedding-Accessories, Sunglasses. DOLLARDAYS INTERNAT’L www.dollardays.com

877-837-9569

DP & COMPANY INC. www.dpciwholesale.com

800-421-9755

FOUR SEASONS www.4sgm.com

323-826-1199

GENCO MARKETPLACE www.gencomarketplace.com

800-224-3141

INTERTRADE CORP. www.intertradecorp.com

301-595-8999

JACK LEVY SALES www.jacklevysales.com

216-831-6604

MARK GREGORY & CO. 925-785-3486 www.pennysaverwholesale.com MY IMPORT INC. www.myproducts99.com

718-821-8861

CLOSEOUTS

FOOD & GROCERY

800-622-3998

AR NEW YORK HANDBAGS www.arnewyorkhandbags.com

D & D FLORIDA IMPORTS www.ddflimport.com

718-639-3588

GENERAL MERCHANDISE

213-627-2000

213-748-3311

336-271-6755

UR ETERNITY www.ureternity.com

3D BELT www.3dbelt.com

708-689-1160

S & J ENTERPRISES www.sandjwholesale.com

800-874-7766

770-582-6688

213-687-4100

813-888-9400

KOLE IMPORTS www.koleimports.com

ETS DESIGN www.etsdesign.com

PRIMETIME CLOTHING www.primetimeclothing.com

ROCKEY TRADING CO. www.rockeytrading.com

GREAT LAKES WHOLESALE 616-261-9393 www.glwholesale.com/wholesalecentral.aspx

INETVIDEO.COM 514-956-7482 www.wholesalecentral.com/inetvi0001/ wholesale-form.html

CLOSEOUT SUPPLIERS

RUBII www.rubiiwholesale.com

ACCESSORIES PALACE, INC. 800-725-2234 shop.accessoriespalace.com

847-204-0669

ORIENTAL APPAREL INC. 386-383-2618 www.wholesalecentral.com/orientalapparel/store.cfm

R. G. RILEY & SONS, INC. www.rgriley.com

DOLLAR STORE

SUNRISE WHOLESALE 877-250-5045 sunrisewholesalemerchandise.com

EFASHION WHOLESALE www.efashionwholesale.com

KAY BOUTIQUE LLC littlegirlmart.kay-boutique.com

60

VARSHAA.COM www.varshaa.com

732-662-3624

GIFTS DWK CORPORATION www.dwkcorp.com

909-923-1880

GLOBAL CRAFTS www.globalcraftsb2b.com

386-424-1662

HENRY BRANDT & CO. www.HENRYBRANDT.COM

417-334-0988

JIM ALLEN PACKAGING www.jimallenpackaging.com

620-431-7815

TALON STAR www.visolproducts.com

972-422-5999

786-472-1888

DAIZY CHAINZ daizychainzwholesale.com

801-698-4109

FASHION UNIC www.fashionunic.com/shop

908-660-0985 VALUE ARTS CO., INC. www.valuarts.com

KAY BOUTIQUE LLC 406-222-4853 wholesalegirls.kay-boutique.com LA WHOLESALE ROUTE www.lawholesaleroute.com

213-891-0104

LANCY ONLINE INC. www.LancyNY.com

718-821-8168

MICHELLE AND SCOTT’S www.wholesaleimport.com

901-767-0838

MY WHOLESALE ROUTE www.mywholesaleroute.com

201-567-2827

WORLD BUYERS www.worldbuyers.com

800-815-3855 800-996-7531

HANDBAGS & LUGGAGE CHOICEHANDBAGS www.choicehandbag.com

213-745-3065

continued on page 64 


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DISCOUNTS FOR NEW CUSTOMERS Call Our Experienced Sales Team For Volume Discounts @ U.S. Toll Free: 1-866-824-0079 Or Visit Us At Www.sunglassespacificlink.com For Up-to-date Styles!

ASD MERCHANDISE SHOW/SPRING – Las Vegas Convention Center – March 16-19, 2014 – Booth # C3253 ®

®

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We Specialize In Developing OEM Products For Private Labels We specialize in wholesale, large volume sales and convenience store distribution of high quality eyewear!

FREE Display with Purchase of 50+ Dozen *no other discounts apply

1223 Coronet Drive #3 Dalton, Georgia 30720 P: 706-275-0079 F: 706-272-7979

I NDEPENDENT R ETAILER.com | March 2014

61


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AMERICA’S #1 SELLING GIFT ITEM!

Retails $7.99 to $9.99

DOG PLAQUES

ONLY

$2.97/ea

Our customers tell us all the time: “The dog signs are my best selling item in the store!” SEE US AT AN UPCOMING SHOW:

ASK ABOUT OUR 100% MONEY BACK GUARANTEE! YOU HAVE NOTHING TO LOSE!

Global Pet Expo: March 12-14, Orlando, FL ASD Show: March 16-19, Las Vegas Booth SL-1003

Display Contains 28 of the Most Common Breeds 6 of each = 168 pcs at $2.97 each = $498.96

FAN CAVE RULES Wood Signs

5”x 10” IN SIZE OVER 100 DOGS, CATS & HORSES!

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FREE

Display when you order 168+ assorted Sports Plaques!

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UʘÞÊ œi}iʜÀÊ*ÀœÊ/i>“Ê >“iÊÛ>ˆ>Li UÊÀi>ÌÊvœÀÊ̅iÊ>˜Ê >Ûi]Ê,iVÊ,œœ“]Ê >À]Ê œÀ“]ÊiÌV° UÊ>À}iÊ£ä»Ý£È»Ê-ˆâi]Ê>“ˆ˜>Ìi`ÊvœÀÊ ÕÀ>LˆˆÌÞ UÊfÇ°{™Ê7…œiÃ>iÊ œÃÌ UÊ, ʏœœÀÊ ˆÃ«>ÞÊÛ>ˆ>Li

1-800-326-7419 www.WholesaleDogSigns.com FREE SHIPPING FOR INDEPENDENT RETAILER MAGAZINE READERS!*

Call Your Representative Now For More Details! * In the Continental USA, on full floor display only

62

March 2014 | INDEPENDENT RETAILER

*GUARANTEED SALE* We are SO confident you’ll do well we offer a MONEY BACK GUARANTEE! You can return them if you sell less than 50% in 6 Months. Restrictions apply. Call us for details. PRODUCTS MADE IN USA NOT IN CHINA


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OVER 4,000 WOOD PLAQUES & GROWING! INEXPENSIVE WALL DÉCOR IS A GREAT SELLER!

EW NNEW

ROUND PLAQUES ARE SURE TO BE A GREAT SELLER FOR YOU!

Measures 10” in Diameter / Only $4.50 each / Dogs & New Busted Knuckle Garage 3 Floor Display Options: 20, 40 or 50 Facings – FREE (with Minimum Order) USA Made at China Prices!

HUNTING & FISHING PLAQUES FEATURING... THE GREAT ARTWORK OF BUCK WEAR The #1 Selling Hunting/Fishing T-Shirt Line!

NEW

1-800-326-7419 www.WholesaleSportsSigns.com Call Your Representative Now For More Details!

 Measures 5” x 10” ONLY $2.97 each  60 Different Plaques Soon Available  FREE Floor Display 28 Facings, 6 Each = 168 pcs PRODUCTS MADE IN USA NOT IN CHINA

I NDEPENDENT R ETAILER.com | March 2014

63


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wholesalecentral.com

SUPPLIER PREVIEW

Suppliers, to list your company here and reach 600,000 retailers monthly, call 1-800-999-8281 ext. 126.

 continued from page 60 FASHION WORLD www.handbagfashion.com

213-747-7145

FOR HANDBAGS 706-461-9874 www.wholesalecentral.com/forhandbags

HIPHOPJEWELRY 410-493-2269 www.hiphopjewelrywholesale.com INTERNATIONAL JEWELRY ijdi.net

954-577-9099

JUDSON & CO www.judson.biz

256-355-8844 720-542-3114

GO HANDBAG www.gohandbag.com

213-219-5208

KRISTASH BIJOUX www.Kristash.com

HANDBAGSHOPPING.COM www.handbagshopping.com

972-243-2475

LEE MODE INTERNATIONAL 201-336-9666 www.leemode.com

HUA FU INTERNATIONAL www.huafu.org

212-268-9985

PHILLIPS INTERNATIONAL www.cooljewels.com

800-432-3636

PLANET SILVER www.silver-jewelry-planet.com

941-460-4001

J&D INTERNATIONAL, INC. jndwholesale.com

213-745-8925

KIWI HANDBAGS www.kiwihandbags.com

213-261-0885

SALES ONE LLC www.bodyvibe.com

203-356-9077

MEZON HANDBAGS www.mezonhandbags.com

213-748-9228

SAM’S ONE www.samsoneinc.com

213-622-6661

MOLLY MCMORGAN 877-828-1577 www.wholesalewalletsdirect.com

SORA IMPORTS www.soraimports.com

646-454-9143

ON SALE HANDBAG www.onsalehandbag.com

213-745-6811

STARZ JEWELRY LLC www.25centbodyjewelry.com

972-243-4919

SHOPFORBAGS.COM www.shopforbags.com

214-637-5300

T & J INTERNATIONAL www.tandjinternational.com

718-321-3760

VITALIO VERA www.vitalio.com

800-216-4018

THE WELMAN GROUP www.wholesalesterling.com

301-907-7916

WARM & TOTE 877-890-2203 www.wholesalecentral.com/warmto0001

UNITED GEMCO unitedgemco.com

212-840-9380

HEALTH & BEAUTY

KNIVES & SWORDS

ANCIENT ESSENCE, INC. www.ancientessence.com

407-948-9873

DIMPLES DANDELIONS 406-690-3178 www.wholesalecentral.com/dimplesdandelions DISCOUNT WHOLESALERS 610-458-1131 www.discountwholesalersinc.com DRUGSTORE PRODUCTS 732-606-4242 www.wholesalecentral.com/dspsales MERCHANDIZE LIQUID. 754-204-0740 www.merchandizeliquidators.com

DUKE IMPORTS, INC. www.dukeimports.com

MAXWAY IMPORTS 626-279-9622 www.wholesalecentral.com/maxwayimporters

ALAMODEONLINE.COM www.alamodeonline.com

714-636-4237

AZUR GLOBAL IMPORTS www.azur1.com

303-980-1218

BEADS CORNER www.wholesalebeaded.com

888-278-3889

CERIJEWELRY.COM www.cerijewelry.com

626-810-3283

CONKLIN FASHIONS www.wholesalejewelry.net

607-967-3021

HANA WHOLESALE ilovehana.com

410-799-7602

642

VENUS VAPOR www.venusvapor.com

888-743-7749

FRAGRANCENET.COM www.fragrancenet.com

631-940-6827

WIND SHIP TRADING CO. 512-216-6281 www.wholesalecentral.com/windshiptrading

FRAGRANCEX.COM INC. www.fragrancex.com

718-482-6970

XYZSALES123 877-373-2598 www.wholesalecentral.com/xyzsal0001

INSTOCK123.COM www.instock123.com

708-990-5492

SPORTING GOODS

PERFUME CENTER www.perfume-center.com

516-348-1124

FLASHLIGHT OUTLET www.flashlightoutlet.com

PERFUME MARKET www.perfumemarket.net

305-593-9017

PROSOURCE 855-553-2637 www.prosourcefit.com/wholesale SLEEFS LLC 954-719-5655 www.wholesalecentral.com/sleefs

PET SUPPLIES KC CREATIONS www.kccreationsinc.com

219-714-7641

937-748-8181

SELF-DEFENSE, SECURITY

THE EXTRA MILE www.thextramile.com

518-383-9084

STORE / DEALER SUPPLIES

SAFETY TECHNOLOGY www.safetytechnology.com

904-720-2183

CANDY CONCEPTS www.candyconceptsinc.com

262-696-4076

SHARP IMPORT www.sharpimport.com

856-382-0631

DANCRAFT INC. 401-272-0480 www.wholesalecentral.com/dancraft LIBERTY GLOBAL ECO-FRIENDLY BAG 714-258-7998 www.ShopEcoBag.com

247 FASHION STORE www.247fashionstore.com

909-839-0186

CTS WHOLESALE LLC 800-796-3486 www.ctswholesalesunglasses.com

856-382-0631

313-444-0277

MASS VISION INC www.massvisioninc.com

585-254-3910

S & S SPORTS INC www.sports456.com

NEVA ENTERPRISES, INC. www.olympiceyewear.com

801-975-1656

RUBY IMPORTS www.rubyimports.net

901-375-4377

SOLAR SUNGLASSES www.solarsunglasses.net

856-589-0616

TURKEY CREEK TRADING 410-368-8307 www.wholesalecentral.com/turkeycreekco/ Store.cfm

213-765-0222

ROMA LEATHER, INC. 909-923-3368 www.wholesalecentral.com/romaleathersinc/ Store.cfm

MILITARY GOODS 800-223-1159

MUSIC NOVELTIES F E AT U R E D S E L L E R KALAN LP 800-345-8138 www.kalanlp.com Lansdowne, Pennsylvania United States Market leader in humorous and personalized programs. Specialize in the newest Impulse products. PERSONALIZED PRODUCTS: Mini lanyard key rings & hot pink key rings. Also, tin signs, shot glasses, magnetic stickers, party goods, birthday candles, balloons and confetti. Over 10,000 items in-stock. NOVELTEES WHOLESALE 801-484-6769 www.wholesalecentral.com/NovelteesWholesale

March INDEPENDENT March 2014 2014 | | September INDEPENDENT RETAILER 2012RETAILER

877-815-8998

SMOKING PRODUCTS

SUNGLASSES & EYEWEAR

480-331-3279

ST LOUIS WHOLESALE stlouiswholesale.com

800-340-7642

101EASY.COM www.101easy.com

323-767-5980

TOPPER INTERNATIONAL www.topperliquidators.com

800-867-7371

AA GLOBAL IMPORTS www.vialsondemand.com AK WHOLESALE INC. www.akwholesale.com

888-672-9510

BI-WIN NOVELTY INC. 713-278-7677 www.wholesalecentral.com/unishow/Store.cfm

LIL MARC, INC. 800-234-6272 www.wholesalecentral.com/lilmarc

HOOVER’S MANUF. www.hmchonors.com

626-810-4848

704-494-4313

LADY LORD WEST INC. 213-489-6653 www.wholesalecentral.com/ladylordwestinc MYLEATHER.COM www.myleather.com

WEPRIX www.weprix.com WHOLESALE SHOE STOP www.wholesaleshoestop.com

AFRICAN BARGAINS 978-836-1648 www.wholesalecentral.com/africanbargains

JEWELRY

323-271-1000

SHARP IMPORT www.cutlerywholesaler.com

MADE IN USA

260-665-1100

UVAPER 253-236-5251 www.wholesalecentral.com/uvaper

PERFUME FRAGRANCE HOUSE www.iperfumenetwork.com

213-626-6005

24/7 WHOLESALE 877-247-9465 www.wholesalecentral.com/247wholesale/ store.cfm

JAFRUM INTERNATIONAL www.jafrum.com

DISTINCTIVE DESIGNS 800-243-4787 www.wholesalecentral.com/flowers

US GLOBAL IMPORTS www.usglobalimports.com

626-969-7866

417-773-0548

908-352-5400

877-906-2211

REX INTERNATIONAL www.rexdist.com

RSVP SKIN CARE, INC. www.rsvpmen.com

COUNTRY CLUB USA www.countryclubproducts.com

STOCKWELL GREETINGS www.stockwellgreetings.com

SHOES & FOOTWEAR

LEATHER

HOME DÉCOR / HOUSEWARES

TRIPPO NOVELTY, INC. 860-666-3500 www.wholesalecentral.com/trippo/Store.cfm

201-271-7600

913-402-0322

678-775-5028

906-346-7065

MASTER CUTLERY INC. mastercutlery.com

ONE TREE LLC www.onetreebrands.com

WINTERGREEN CORP. wintergreencorp.com

SAV-ON www.sav-on-closeouts.com

800-799-6955

240-235-5029

HOLIDAY & SEASONAL

THE MILL 607-523-6617 www.wholesalecentral.com/themil0001/store.cfm

EDGEWORK IMPORTS INC. www.edgeimport.com

MVP TRADING CO., INC. www.mvptrading.com

SISQUOC HEALTHCARE 888-909-9910 sisquochealthcare.com/wholesale.html

PARTY SUPPLIES & GREETING CARDS

BNB WHOLESALE www.bnbwholesale.com

562-321-7296

TELEPHONE & CELLULAR EWIRELESS 305-888-2882 www.wholesalecentral.com/ewirel0001 MAEBAC WIRELESS www.thematrixwireless.com

262-327-2981

BRASSWORLD WHOLESALE 248-668-1640 www.brassworldwholesale.com

TOOLS & HARDWARE

CANTEPORE INC. www.canteporeglass.com

QC AUSTIN www.qcaustin.com

562-262-1052

ECHO GLASS PIPES 408-695-3246 www.wholesalecentral.com/echoglasspipes ELECTRONIC CIGARETTES www.wholesalevapor.com

800-332-0916

EON SMOKE www.eonsmoke.com

347-387-9180

GREEN SMOKE wholesale.greensmoke.com

305-290-3669

HABIB IMPORTS INC 916-739-8488 www.wholesalecentral.com/habib HYDROSTRIKE 909-281-3508 www.wholesalecentral.com/hydros0002 JK IMPORTS, INC. www.jkimportsla.com

213-617-0609

512-266-8880

TOYS & HOBBIES ESCO IMPORTS TOY COMPANY 800-445-3836 www.escoimports.com INNEX INC www.innexinc.com

909-839-6091

TYKO TECH INC. 213-628-2000 www.wholesale-rc-helicopters.com/free-shippingcase-deals URFA LLC 315-944-7271 www.wholesalecentral.com/loomkit

WATCHES

R. BABU ENTERPRISES www.rbabuinc.com

562-623-9944

TIME FACTORY INC. www.timefactoryinc.com

713-780-3786

REVOLUTION VAPOR www.revolution-vapor.com

855-888-2767

WATCHES INTERNATIONAL www.wintl.com

713-780-8463


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THINK SPRING %(67%5$1'6Ř%(77(5'($/6

GRADED IRREGULAR T-SHIRTS

WHITE TEES

GRADED IRREGULAR T-SHIRTS BY COLORS

WHITE S-XL

$12.98/DZ. Min.Order 6 Dz

White 2X,3X ....... $17.98/dz 7…ˆÌiÊ{8]x8]È8 °°° $18.98/dz

"®" -®O® "® -

ASSORTED COLORS

S-XL

/DZ. $14.98/ $14.98 Min. Order 6 Dz, Per Size

2X, 3X, 4X Assorted Colors 2X, 3X ..........$18.98/dz 4X ...............$19.98/dz

Pocket T-Shirts Graded Irregular Assorted Colors

S - XL .......... $19.98/dz 2X - 3X......... $22.96/dz Min. Order 6 dz

Graded Irregular Youth Tees œÊœiÃÊUÊ œÊi˜`

Sizes: 2/4, 6/8, 10/12, 14/16

White ........... $10.90/dz Asst Colors .... $12.90/dz Min. Order 12 Dz

US

Same Day Shipping

T’S

"®" -®O® "® -

>VŽ]Ê >ÛÞ]Ê,i`]Ê,œÞ>]ÊœÌÊ *ˆ˜Ž]ÊiÞ]Êi>̅iÀ]Ê"À>˜}i]Ê ˆ“i]Ê*ÕÀ«iÊ>˜`ʓœÀit S - XL ........... $15.98/dz 2XL ......... ..... $19.98/dz 3XL ......... ..... $21.98/dz Min. Order 6 Dz

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feature Fresh Spring Fashion Accessories WITH THE advent of spring, many consumers are eager to freshen up their look with the latest fashion accessories. These products offer a cost effective way for customers to express their personal panache, and earn retailers big profits, too. Today’s top accessories include Victorian inspired steampunk necklaces and earrings, low cut socks in trending colors, nonslip sparkly headbands, pink camo sunglasses, an exclusive daisy flower jewelry collection, and more. Retailers stand to heat up sales with these hip products from trusted wholesalers, many of whom will be exhibiting at the ASDLV show, March 16-19.

Steampunk Experience Emerging fashions are a strong focus for Monster Trendz, and owner Matt Huusko says the biggest thing this spring is steampunk Victorian inspired jewelry. IBM recently predicted that steam-

66

March 2014 | INDEPENDENT RETAILER

by Gloria Mellinger

punk would be a major trend, based on an analysis of more than half a million posts on message boards, blogs, social media sites and news sources. Monster Trendz’ line, called the Steampunk Experience, includes earrings and necklaces in around three dozen styles. “It is fun and attractive, and there are many genres and characters. Some of the more popular designs are gears, the lady skeleton and the kraken octopus, which is from 20,000 Leagues Under the Sea. Some necklaces have a suede cord and others have a chain, and the 24 and 30 inch length necklaces are popular,” Huusko reports. “Steampunk used to be very expensive, and retail was $30 to $40 apiece. Our items retail for around $10 each, and wholesale is $2 to $3.50. Steampunk is popular with guys and girls in their teens and 20s. They buy multiple pieces and com-


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bine them. It is a full ensemble and drives spending, which is nice for retailers.â&#x20AC;?

Flower crowns Monster Trendz also just introduced an assortment of silk flower crowns, which girls and women wear around their heads. Huusko expects them to be popular with tweens, teens and 20-somethings. The line launched with around a dozen crowns created from a variety of flowers, from thin, small wildflowers to big, bold tropical designs. â&#x20AC;&#x153;Flower crowns were hot sellers at festivals last summer, selling for $30 to $50 each. We are making them much more affordable,â&#x20AC;? Huusko adds.

Monster Trendz Inc. Toll Free: 866-365-6425 Tel.: 603-617-2845 Fax: 603-617-2846 Email: sales@monstertrendz.com Website: www.monstertrendz.com

New looks in Made in USA socks Alabama Wholesale Socks manufactures fine quality socks for men, women and children at its plant in Sylvania, AL. Low cut, no show, quarter and ankle socks are popular for spring and summer, and are available in several trending colors. â&#x20AC;&#x153;We are experimenting with some new yarn for these styles, and also getting into athletic socks for running, hiking and outdoor sports,â&#x20AC;? says owner Tommy Evans. Alabama Wholesale Socks recently continued on page 68

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feature Fresh Spring Fashion Accessories

to the U.S. that we can.” The firm’s minimum order is one dozen pair of socks, in one size, style and color for stock goods.

continued from page 67 doubled the knitting capacity of its plant with the addition of new specialty machines. They are higher needle count machines, which make a smoother, finer gauge knit. The firm is introducing several new items such as higher end dress socks, as well as new patterns and designs of existing lines. “Socks are a great part of any retailer’s product lineup. They are an easy sell, and offer hefty profits,” Evans notes. Alabama Wholesale Socks also does custom work. “If someone has a line of socks that is currently being made overseas, we invite them to give us a try. We like to bring back all the business

Alabama Wholesale Socks Inc. 158 Industrial Dr., Sylvania, AL 35988 Toll Free: 866-61 SOCKS (76257) • Tel.: 256-845-4411 Email: alabamasocks@gmail.com Website: www.sockswholesale.com

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Comfortable & fashionable headbands Banded™ non-slip headbands from Lightbulb Innovation Group are a unique concept in head wear, providing both fashion and comfort. The patent pending technology allows the headbands to fit small and large heads alike, while the soft velvet backing prevents slipping. A simple elastic strip secures the headband without pulling hair. Banded headbands are available in three sizes: skinny, one inch, and the new, wide band. Around 150 of the coolest designs, patterns and colors are available. “Two of the most popular designs are Gray Dragon Flower and Black Sparkle,” says Matt Lindley, brand manager. The wide headband is contoured to the head and made of designer fabric from Michael Miller Fabrics. “The front edge is longer than the back edge, which means

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Lightbulb Innovation Group, LLC 264 Mallory Station Road, Suite 5 Franklin, TN 37064 Tel.: 615-628-8159 Email: info@bandedwholesale.com info@banded2gether.com Website: www.bandedwholesale.com www.banded2gether.com

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it doesn’t sit up on the head like many wide headbands do,” Lindley explains. The company also offers colorful elastic hair ties. Retail is $5 for the one-inch headband; $4.50 for the skinny; $6.50 for wide; and $3.50 for a five-pack of hair ties. The minimum order is 21 headbands or 30 hair ties, and the reorder minimum is 15 headbands or 21 hair ties. Banded offers several pre-pack programs that include free displays and/or headbands. The firm also has a new, tall wooden flat wall display that is free with a $1,200 order, and shipping is free. As part of its business philosophy, Banded works with Amazima Ministries International in Uganda. To date through Banded sales, the firm has donated enough money to pay for 500,000 meals, which is a full feeding program for 1,200 kids each day.

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Pink camo sunglasses & bead bracelets FTH Wholesale has added several hot new items recently, including beautiful beaded bracelets, fashion lanyards, pink camo sunglasses and infinity scarves. The company produces an extensive line of jewelry and other accessories, and is licensed to produce merchandise with logos for 165 colleges and 3,000 high continued on page 70

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feature Fresh Spring Fashion Accessories continued from page 69 schools. The European style sliding bead bracelets are available with 165 college logos, as well as thousands of high school teams. They come in popular spring and summer colors, including royal blue, Kelly green, bright and deep red, lemon yellow and vivid orange. The fashion lanyard badge holder is 33 inches long, and has a breakaway clasp for safety purposes. Crystals surround a team logo above the clip. Pink camo sunglasses are available plain or with team logos, and the infinity scarves

FTH Wholesale 2374 West New Orleans St., Broken Arrow, OK 74011 Tel.: 888-708-1090 or 918-369-0622 Fax: 918-369-0683 Email: sales@shopFTHWholesale.com Website: www.shopfthenterprises.com

come in all the team colors, as well as several fashion colors. “We introduced these items at several recent trade shows, and they were all big hits,” reports Gary Cawood, CEO and president. Each product wholesales for $5.90, and retail is around $15.

“On The Button” customizable jewelry Another highlight for FTH is its new division of customizable jewelry called “On The Button,” which is launching this spring. The line comprises college logo and fashion charms, or buttons that snap onto necklaces and bracelets. The fashion charms feature animals, occupations, sports, sea life, crosses and more. “We are the only company selling this style of jewelry in college themes, and our products are at a much lower price point than anyone else offers,” Cawood reveals. Bracelets and necklaces are designed to hold one, three continued on page 72

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feature Fresh Spring Fashion Accessories

Lee Mode International 1261 Broadway, Suite 307 New York, NY 10001 Tel.: 201-336-9666 • Fax: 201-336-9687 Website: www.leemode.com

continued from page 70 or five charms, and shoppers choose the charms at the point of sale. The necklace is brass and the charms are pewter; both are sterling plated and e-coated so they will not tarnish. “The quality is excellent. We showed samples to several of our biggest customers and they are extremely excited about the launch. We will have a great starter kit, too,” Cawood adds. FTH will be exhibiting its products, including samples of the new “On The Button” line, at the ASDLV show at booth C1982. Customers who write orders at ASDLV will receive a 20 percent discount, not only at the show, but also for life.

Daisy flower collection The daisy flower collection is part of Lee Mode International’s Neu line, and is very popular for spring and summer, according to Sean Jeong, marketing manager. “In the daisy design, we have everything

from statement necklaces to delicate pendants, and matching earrings and rings. Gold and silver jewelry are still strong sellers for spring, and nautical themed pieces are big, too. A hot new color is a toned down shade of red.” Lee Mode International designs and manufactures a broad range of fashion jewelry. “We have created five brands, each with its own niche, so we are a onestop-shop for the jewelry wholesale market and chain stores,” Jeong says. The company’s five brands are: Neu, a line of the most trendy items; Pure, which offers hand crafted metal jewelry in sleek lines and bold textures; Noblesse, a selection of luxurious pieces; Crux, with Western frontier inspired designs from chunky metal to crosses; and Zen, an assortment of bracelets which double as hair bands. “Our Zen pieces are very hot

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March 2014 | INDEPENDENT RETAILER

Asheville, NC ............ ......................January 7-8 Orlando, FL....................... .......January 10-11-12 Tucson, AZ .............. .....................February 1-14 Minneapolis, MN ............................March 30-31 Livonia (Detroit), MI...........................April 4-5-6 Chicago, IL......................................April 9-10-11 West Springfield, MA ........................April 25-26 Orlando, FL.........................................May 2-3-4 Franklin, NC.......................................May 9-10-11 Livonia (Detroit), MI.........................July 18-19-20 Franklin, NC................................July 24-25-26-27 Spruce Pine, NC......................... July 31-Aug. 1-2-3 Tucson, AZ ....................... .......September 4-5-6-7 Minneapolis, MN ...................... September 28-29 Livonia (Detroit), MI........................October 3-4-5 West Springfield, MA .................. ...October 10-11 Asheville, NC .................... .............October 21-22 Orlando, FL................................October 24-25-26 ***Dates are Subject to Change***


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sellers,” Jeong points out. Lee Mode has an in-house design team and introduces new styles every week. The company also performs custom work for clients. “We specialize in serving chain stores. We have strict quality control standards, and we ensure on-time delivery.” To learn more about Lee Mode International, retailers are invited to request a catalog, visit its New York City showroom, or stop by booth C2868 at ASDLV. Today’s eye-catching, must-have accessories, from floral crowns to quarter socks, adorn customers from head to toe. Always popular sellers in a variety of retail environments, fashion accessories are easy add-on items and impulse buys, and offer retailers big profits. ■

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supplier profile Portable Pain Relievers Stimulate Profits HI-DOW INTERNATIONAL manufactures four portable and hands-free personal electronic muscle stimulators. The firmâ&#x20AC;&#x2122;s ISmart, XP Micro, XPD and XPLUS provide TENS, or Transcutaneous Electrical Nerve Stimulation, to relieve acute and chronic pain. These pocket pain fighters are popular with consumers because they are easy to use and portable, so people can use them in their homes, on trips, at work, or just about anywhere. They relieve pain by sending electrical pulses, at a rate of 120 per second, through pads attached adhesively to the skin. These electrical pulses block pain impulses, and the brain is fooled into thinking there is no pain. In addition, the units improve blood circulation, reduce inflammation and relax muscles. The productsâ&#x20AC;&#x2122; ability to treat pain and muscle tension, along with rising healthcare costs and consumersâ&#x20AC;&#x2122; heightened interest in self-care, make these

products a lucrative business prospect for retailers. Hi-Dowâ&#x20AC;&#x2122;s muscle stimulation kits retail for $300 to $600 each, and the average markup is 800 percent.

Number one seller The companyâ&#x20AC;&#x2122;s best seller is the XP Micro, which offers eight treatment modes including deep-tissue, acupuncture and suction cups. The XP Micro has 20 levels of therapeutic intensity and two ports where the user can insert electrode wires. The wire then connects to the electrode pads, which are applied to the skin. Alternatively, the wire can be connected to an electrotherapy accessory like stimulation sandals, socks or gloves. â&#x20AC;&#x153;The device can be used to treat different parts of the body simultaneously, such as shoulders and back, back and hips, and back and thighs,â&#x20AC;? says Bob James, VP. The continued on page 76

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supplier profile Portable Pain Relievers Stimulate Profits

Extensive sales support

continued from page 74 company’s therapy devices have been federally tested and approved, a critical element to legally marketing a medical device. “Products without FDA approval may present health and safety risks to users.” Several accessories are also available. Hi-Dow gloves, designed to target specific pressure points in the hand, are effective for carpal tunnel syndrome. Hi-Dow sandals simulate pressure points in the feet. Ear clips, car chargers, splitters that take a four pad to a six pad, and three sizes of adhesive, conductive pads round out the assortment. New products are in development and will be introduced this year. Before introducing the product line, company president Eric Chen spent five years researching the technology and manipulating electrical pulses to develop multiple therapeutic effects. The product was brought to market in 2002, and Hi-Dow expanded its operation and created a stronger training department in 2012.

Hi-Dow provides retailers with an array of marketing tools, banners and custom artwork to support the growth of their businesses. In addition, muscle disorder terminology, the science behind the units, secrets to upselling and the demonstration process are all reviewed extensively with retailers. With interactive demonstration, the products sell themselves, James reports. Training can be held at a retailer’s shop, a Hi-Dow location or through Skype. The minimum order is 36 pieces, and includes 36 gift bags, brochures and flyers. Immediate drop shipment is available. Hi-Dow will be exhibiting at the ASD show in Las Vegas, March 16-19, at booth SL3140. Attendees are invited to stop by for a free product demonstration and to learn more about becoming a Hi-Dow retailer. ■

Hi-Dow International Inc. 2071 Congressional Drive, St. Louis, MO 63146 Tel.: 314-569-2888 • Fax: 314-997-0888 Email: manager@hidow.net • Website: www.hi-dow.com

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supplier profile Via Trading Offers Specials, Buyer Tools & More VIA TRADING in Los Angeles, CA is one of the largest liquidation companies in the U.S., and the largest cash ‘n carry liquidator open to the wholesale public. The company specializes in overstocks and customer returns from big department stores. “We carry a huge range of product categories,” notes Nathania Stambouli, marketing manager. “We offer electronics, tools, cosmetics, furniture, clothing, footwear, kitchen appliances, bedding; anything sold at large department stores eventually ends up at our warehouse. With the variety of wholesale products we offer, and our low prices and even lower priced specials, we create a fun and profitable one-stop shopping experience.”

From case to truckload Merchandise is sold by the case, pallet and truckload by category, and mixed pallets are available. “We also have Starter Packs for under $200 to help buyers on small budgets,” Stambouli adds. “We work with our buyers to understand their particular business model and needs, and we will recommend products that we feel will be most profitable for them. For Independent Retailer readers, we would typically suggest our new overstock or shelf pull merchandise. In many cases, these goods come with original retail price tags, so retailers can figure out their markup. Many of these items are fully manifested, and allow them to project their potential profits before they buy.”

Innovative Load Center One of the newest innovations is the company’s Load Center, an online database of all the company’s loads, with manifests that can be sorted, summarized, downloaded and emailed. “This is something that did not previously exist in our industry,” Stambouli reveals. “More often than not, manifests and load details must be requested and are not immediately available to buyers. This delay can really impact their business. We developed our Load Center so people can get what they need instantly. That has improved the selection and buying process for our customers.” In addition to the customer-facing developments, Via Trading launched its liquidation program, LiquidateNow, in 2012. LiquidateNow offers manu-

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facturers, wholesalers or owners of any type of excess inventory the opportunity to liquidate their goods through Via’s network of wholesale buyers. This service puts an even wider variety of products into independent retailers’ hands.

Sales and merchandising classes Via Trading is dedicated to helping customers improve their bottom lines. “We always have resources available for various resale channels, and we recently started developing our flea market resources. We had our first class for flea market vendors in February, where we offered free, in-person training in areas like salesmanship and merchandising. This is something that can be expanded to other types of retailers, like dollar and discount stores, if we find there is an interest,” Stambouli explains. “We may also institute a webinar format, so retailers can take advantage of the education from wherever they live.” Via Trading also hosts events at its LA warehouse. In 2013, the firm launched a new series called Crazy Saturday Sales. “We offer unparalleled opportunities for people to get really crazy deals on merchandise. We discount around 500 pallets from our inventory, as low as 75 percent off the regular price. For three hours, people are invited to come to our Los Angeles location and pick the pallets they want, and get incredible deals. We are always creating new opportunities to give our customers better deals,” Stambouli stresses. “Our goal is to empower people.” As a result, Via Trading is the only company recognized seven years running by the LA Business Journal and Inc. 5000 as one of the fastest growing consumer goods companies in Los Angeles and the country. Via Trading has no minimum order, and retailers are invited to make their purchases online, as well as in person. The company does not require buyers to have a business license. ■

Via Trading Corporation 2520 Industry Way, Lynwood, CA 90262 Toll Free: 877-202-3616 • Tel.: 323-214-8914 Email: sales@viatrading.com Website: viatrading.com, liquidatenow.com


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supplier profile International Wholesale: Your One-Stop Shop INTERNATIONAL WHOLESALE, launched in 1984, is a wholesale distributor and supplier of more than 4,000 products. The company’s lines include food, its largest category, health and personal care items, cleaning products, kitchen & housewares, office & school supplies and more. “We carry all kinds of products to stock supermarkets, discount stores, pharmacies, convenience stores, dollar stores and other shops,” says Michael Sheena, operations manager. “We make it easy for retailers to satisfy all their wholesale needs in one place.” International Wholesale is one of the largest wholesale food distributors to independents in the Midwest. “Our snack section is second to none in the country. Between snacks and candy, we have

around 500 SKUs. We have big bags of chips that retail for $1, and beverages, cookies, canned foods, cake mixes and other items.” The company’s second largest offering is health and personal care, with 800 items in this category. These products are both branded and value priced, including White Rain shampoo, Colgate toothpaste, Dove soap, and a full line of medicines and ointments that are national brand equivalent.

New value category The firm continues to expand its own Smart label line, adding Smart value to sisters Homesmart and Healthsmart. Smart value has around ten product categories, including household, tools, electronics, stationery, hardware, automotive, and others. “These

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are value products at very low prices,” Sheena explains. “They are really cool items. We have a set of screwdrivers that retails for $1. We also have a TSA approved travel kit in a four pack that retails for $1. My wife bought a similar item at a local store not too long ago for $3.99.”

Homesmart & Healthsmart While Smart value offers value priced merchandise, Homesmart and Healthsmart are comparable to national brands. “These products are better than the average generic item, and offer improved packaging and greater value for the dollar,” Sheena states. “They give our customers better pricing, for bigger profits than name brands.” Homesmart includes such products as zip and slider storage bags, fabric softener, plastic food storage, candles and aluminum cooking pans. Healthsmart offers health and beauty items. “In Healthsmart, we are getting in over 100 new items such as shampoo, lotion, bath powders, cotton swabs, razors, toothbrushes, and epsom

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salt,” Sheena continues. “Between the three brands, we will have about 500 items by the end of this year.” In addition to retail buyers, International Wholesale is looking for distributors of its Smart products. “This is a good opportunity for large wholesalers to get in on the line while it is still new,” Sheena points out.

Buying details International Wholesale is headquartered in a 132,000 square foot, state of the art showroom and warehouse in Southfield, MI. The minimum order is $1,000 for shipped orders, and $200 for local customers who pick up their purchases. ■

International Wholesale Inc. 21170 W. 8 Mile Road, Southfield, MI 48075 Toll Free: 855-549-7253 • Tel.: 248-262-7414 Email: mike@internationalwholesale.com Web: internationalwholesale.com

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supplier profile Smart Way Logistics SMART WAY Logistics is Proper weight class a third party logistics comBurress, who founded the “I work with all the pany, similar to a freight brocompany in 2006, stresses major common carriers ker, serving customers in the the importance of determinU.S., Canada and Mexico. ing the exact freight class of and independents The firm specializes in LTL each shipment. There are to provide quality (less than truckload), volume many freight classes with and truckload, rail shipments the NMFC (National Motor transportation at a and air service. It handles Freight Classification), and the great price.” all types of loads, including class can vary according to the hazardous materials. “We load density. “I work with the determine the most costshipping manager to determine effective solutions for our customers, while focusing on the precise shipping class,” Burress explains. “Getting quality, and we make all the arrangements for pickup the right class is essential because the class, weight of goods,” explains says owner Mark Burress. “I work and number of pallets will determine the cost. I take with all the major common carriers and independents special care to ensure it is the correct class so I give my to provide quality transportation at a great price. We customers the correct price. That is a skill that saves have low overhead, and we have the competitive edge my customers up to 70 percent on their shipping costs. on pricing against larger brokers.” Carriers today are doing inspections. They are looking

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at the bills of lading to be sure that what is claimed to be shipped is being shipped.”

Extra services Smart Way Logistics ensures it includes all the required services in its quotes. “I have to know what questions to ask because many things factor in,” Burress adds. “Potential extra charges include special services, special handling, lift gates, inside pickup, inside delivery, residential delivery, school delivery and others. I am also experienced in blind shipments. That’s a special animal.” The company partners with each customer, and serves as a second shipping manager. “I relieve the shipping manager of a lot of responsibility by creating the bill of lading and scheduling the pickup. That is a timesaver and a value added service.” Smart Way Logistics also traces the shipment, provides proof of delivery, and aids in any disputes. “We audit every freight bill for accuracy, and if there is a discrepancy, we will find out why. I’ve overturned many a wrong freight bill,” Burress states. The firm has picked up merchandise from many large and small companies including Fruit of the Loom, Harley Davidson, Stride Rite, Adidas, Reebok, Puma, Nike, New Balance, Sketchers and others. It delivers to stores such as Super Value grocery, Staples, Office Max, Albertson’s, Dollar General, Goodwill Industries and others. ■

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marketing 3 Ways to Improve Store Traffic NEW ARRIVALS are flooding into your store this time of year, and you are putting last season’s merchandise on sale. So what can you do to excite and entice your customers to buy? Implement the following three tips, and enjoy the sound of your cash register ringing.

1. Utilize social media for flash sales A great way to showcase products you want off your shelves, and persuade your customers to purchase, is to hold a flash sale on your social media channels. A flash sale is similar to a one day special. Take a picture of the item and post it on your social media channels with an enticing message. Communicate the important information about it, and add exclusivity by using words like, “Today only!” or “Hurry, only one day to save” to grab your customers’ attention. Promote any upcoming flash sales via email and instore, and remind your customers to Like or Follow your social channels

by Kelley Sloyer

so they do not miss any of your great specials.

2. Referrals = new customers According to a survey by WSL Strategic Retail, 69 percent of respondents say that family and friends help them choose what to buy. Knowing this, why not reward your customers for introducing your store to their family and friends? Establish a referral program to give both new and old customers a discount. One referral idea is to give coupons to your customers to share with their friends and family members. Ensure your customers add their name on the coupon, so they receive the credit. Then, when a purchase is made with the coupon, collect it and send a thank you email to your customer with a special discount or coupon. Take your referrals digital and encourage your customers to share your social media channels with their followers. Post or tweet a thank you to your new followers, and then reward them. Explicitly communi-

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cate that when you reach 100 new fans, everyone will pin, they can click on the address to bring up their receive 10 percent off their instore purchase. This is a mobile GPS to locate your store. They can also click on quick and easy way to get new your store’s phone number and followers, convert them into instantly make a call to check that you have the product in customers, and continue to Take your referrals digital nurture them on social media stock. This can easily turn and encourage your to become repeat customers. one of your followers into a customer, especially since customers to share your they know exactly where you 3. Tap into Pinterest’s social media channels are located. Place feature with their followers. Once you implement these Pinterest is the fastest growing tactics, continue to nurture the social channel with 4.5 million relationships you establish. followers. If that is not reason enough to get started on the social network, Pinterest’s Not only will you increase sales, you will also find and Place pins are a pretty good one. These pins include create customers who will return to your store again extra details like your store’s address and phone num- and again. ■ ber, right on the pin. Get started by adding the Place pin option to a new or existing board. Only add these Kelley Sloyer is the interactive copywriter for SnapRetail, a readypins to boards or specific pins of products you actually to-use marketing solution that helps local store owners engage and sell to customers using email and social media. She has a carry in your store. Boards that work great with Place retail and journalism background, earning a bachelor’s degree in pins include seasonal boards, gift boards or products communications media and journalism from Indiana University of below a certain price point. Place pins are powerful Pennsylvania. For more information, please visit snapretail.com. because when a potential customer discovers your

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marketing Higher Price Points Gaining Ground DOLLAR STORES have always attracted a price conscious customer, but now a growing trend seems to be emerging. Many retailers in this segment are adding higher price points of $1 to $3, and as high as $5 for multiple sales. Dollar stores are changing in order to sustain, but they are not the only ones. Independent operators, mass merchants, grocery, hardware and drug chains have also found a need to include simple price points in their promotional merchandise mix, so a customer can evaluate the item and quickly determine whether or not they want to purchase it. This gives the retailer the edge they need in a competitive retail environment.

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Increase bottom line Value price merchandise does not conflict with in-line programs. It actually increases a store’s sales by giving the customer the option to purchase something less expensive, rather than walking out of the store and buying nothing at all. Demand from retailers for more closeouts, impulse items and products prepacked in floor and counter displays is also up. Getting items on the sales floor with little labor adds dollars to the bottom line.

Cater to your customer Dollar stores and value oriented retail buyers are adding higher price points of $1 to $3 to many key categories throughout their stores. As disposable income con-

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tinues to shrink and customers on a fixed income are watching the bottom line, you just cannot afford to ignore this important customer base. Having more general merchandise and opening price point items offers convenience and one stop shopping to your customers that will keep them in your store.

Value price merchandise does not conflict with in-line programs. Stay informed To stay in tune with pricing trends, independent retailers should review trade journals, visit websites and seek out new vendors. In addition, they should attend industry trades shows throughout the year to stay informed of new items, closeouts or continuity programs. At the ASDLV show this month, look for vendors who provide value and variety, as well as multiple price point items. In particular, look for closeouts and seasonal merchandise to keep sales rolling throughout the year. Seasonal products drive sales, keep the store fresh and generate traffic. Customers will come back to see what is new. â&#x2013; Ken Soens is sales manager at Regent Products Corp. in River Grove, IL. He has more than 23 years of experience selling direct imports, domestic general merchandise and consumer packaged goods to both independent and national chain retail stores. Regent Products offers many items at multiple price points for retail stores, available in floor and counter displays or on pre-loaded merchandise strips. Call 708-583-1000, visit regentproducts.com, or see them at ASD Las Vegas, March 16-19, in booths SU800-SU900 in the south upper hall.

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marketing Unique Mall Retail Concept PLAZA DEL Sol has developed an exciting and affordable lease concept designed especially for independent retailers. The management group is revamping a 400,000 square foot shopping center in Kissimmee, FL, formerly Osceola Square Mall, to provide an international plaza ambiance, while still maintaining its bevy of popular anchor stores. Small retailers have the opportunity to lease one or multiple units, which are 10 by 10 feet, for $500 to $750 per month. The management group may expand this unique concept to other venues nationally. Rent includes electricity, security, common area maintenance, insurance, property taxes, and marketing. Short-term leases are available. Plaza Del Sol plans to roll out phase one of the mall’s newly designed

south end this spring, which will include 130 village units. The village, or mercado, will occupy up to 15 percent of the mall. Indie retailers that have already booked village units include merchants selling hand crafted goods, toys, apparel, and jewelry.

Shops, food & fun draw crowds Throughout Latin America and Europe, many cities have a square or plaza where people gather to shop and socialize. The Latin Village at Plaza Del Sol recreates the essence of this tradition. “As a plaza, we are bringing together large and small businesses, and incorporating entertainment. Something will be happening every weekend,” a mall spokesperson explains. “People will come to shop, eat and have fun.”

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â&#x20AC;&#x153;We are in a great location to attract thousands of shoppers, and we expect that our tenants will have constant traffic, so they will do business. We are eight miles from Walt Disney World, and in a corridor where we have more than 78,000 vehicles pass by daily,â&#x20AC;? the spokesperson reports. â&#x20AC;&#x153;The demographics are great. According to USA.com, the population in Kissimmee has grown 25 percent since 2000. That is more than twice the rate of growth of the U.S. population, and more than 50 percent of the locals speak Spanish.â&#x20AC;?

Burlington, Ross & more Also driving traffic to the mall are anchor tenants, including Burlington Coat Factory and Ross Dress for Less, two of the most popular chains in the region, G-Mart Grocers, and Florida Technical College. Other popular tenants include Fallas discount stores, Foot Locker, and Planet Fitness. There is also a food court. To help retailers take advantage of the huge business potential, mall management, in conjunction with Florida Technical College, the Small Business Administration and the local chamber of commerce, will be offering workshops on topics such as how to open a business and how to connect with wholesalers, distributors, and importers. â&#x20AC;&#x153;We will work side by side with our vendors to assist in their success,â&#x20AC;? the spokesperson adds. â&#x2013;

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marketing Innovative Credit Platform for Small Businesses KABBAGE IS an automated financial services platform that quickly supplies working capital to small and mid-size businesses. On average, from the time merchants land on Kabbageâ&#x20AC;&#x2122;s website until they have cash in their accounts, it takes seven minutes. â&#x20AC;&#x153;Our customers are very happy with us because we are saying â&#x20AC;&#x2DC;yesâ&#x20AC;&#x2122; when a lot of banks are saying â&#x20AC;&#x2DC;no,â&#x20AC;&#x2122;â&#x20AC;? reports COO and cofounder, Kathryn Petralia. â&#x20AC;&#x153;Banks do not have the tools and technology to profitably underwrite less than $100,000, and a lot of small businesses need $20,000 or $40,000, not $100,000. We serve small businesses that banks cannot.â&#x20AC;? To date, the firm, also founded by Rob Frohwein and Marc Gorlin, has conducted more than 100,000 transactions with customers.

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continued on page 92

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marketing Credit Platform for Small Businesses continued from page 90

Customers control fees The company’s model is unique in the financial services space. Kabbage financing is a line of credit, and customers only pay for what they use. It is not a loan and does not require merchants to use their personal assets as collateral. Kabbage financing is structured as a cash advance against future sales, and the company does not charge a prepayment penalty. “Almost everyone else in this space has a fixed prepayment amount,” Petralia continues. “Every transaction is automatically repaid in six months; we automatically collect it from either their checking or

PayPal account. Most of our customers repay us in around half the time required, so that is a big savings to them. The more quickly they repay, the less fees they incur.” Fees range from two to ten percent of the transaction amount in months one and two, and one percent in each of months three through six. The most a customer will pay in fees for six months is from eight to 24 percent.

Financing is structured as a cash advance against future sales, and the company does not charge a prepayment penalty.

92

March 2014 | INDEPENDENT RETAILER

Application process

According to Kabbage’s underwriting model, merchants must be operating a business, which the firm validates. “We are very excited about the automation component of our product,” Petralia adds. “Customers create an online account by providing an email address and then build their profile. If they are Amazon merchants, they add their Amazon data


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through an API, which authorizes Kabbage to access their transaction information. They also add their checking account data. If they are eBay sellers, we want to see their PayPal account. If they are offline merchants, we require their checking account information. This takes around a minute to gather.” Beyond this, there is a short application form and the firm pulls a credit report. Kabbage uses the information to make an automated decision about the retailer’s business performance and to determine the amount of capital it will extend. Once customers are approved, they can continue to expand their profiles in the Kabbage dashboard by adding more data sources, giving them access to more capital. The company maintains access to customers’ management, social, credit card, and other financial data, so it can continuously evaluate them. Kabbage’s model seems to be very successful. The firm’s Net Promoter Score (NPS), a measure of customer satisfaction, is 70. The top tier NPS companies, such as Apple and Amazon, are at around 70, and AMEX is the highest rated financial services company at around 40. Kabbage gives its customers high scores, too. “We are excited about helping our customers to grow and how wisely they are using the money,” Petralia comments. “We are proud to service this important economic force.” ■

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c-store Personal Vaporizers Replacing Traditional E-Cigarettes VAPING IS on the rise, and many people are replacing traditional electronic cigarettes with personal vaporizers, a more advanced electronic cigarette. Inquiries with product suppliers by convenience store owners and distributors, and the general buzz at trade shows as early as September of 2013, indicate that traditional e-cigarettes are losing ground in the alternative smoking industry. The personal vaporizer consists of a battery, clearomizer or heating device, and v-juice. While both a personal vaporizer and traditional e-cigarette involve atomizing e-liquid and exhaling water vapor, a healthier alternative to tobacco smoking, there are significant differences in quality, power and value.

by Kody Yates

and the liquid is refillable. The only thing consumers have to replace is the heating coil, which is very inexpensive. There are different price points but vaporizers provide more value than e-cigarettes because they can be used over again. Depending on the model, personal vaporizers can last more than a year. With traditional e-cigarettes, when a user runs out of liquid in a cartridge, they throw it away. Consumers also prefer the newer product because of its increased vapor output. Vaporizers deliver more vapor with less effort than is required with a traditional e-cigarette and, as a result, are more satisfying. Personal vaporizers also allow users to enjoy a wide variety of e-liquid flavors. E-liquids contain four main ingredients: propylene glycol, vegetable glycerin, flavor and nicotine, if desired. Many juices are made in the U.S.

Personal vaporizer FAQs Personal vaporizers have longer battery life, consumers save money because they do not have to buy cartridges,

continued on page 96

OVER 12,000 ITEMS IN STOCK!!! www.habibwholesale.com

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c-store Personal Vaporizers Replacing Traditional E-Cigarettes continued from page 94 and if suppliers are buying their blend of nicotine extracted in the U.S., and they contain FDA approved ingredients, they are better and safer products than those produced outside the country. In addition, the vaporizer has turned into a lifestyle product and is an accessory item. It is more attractive than a traditional e-cigarette and provides an air of sophistication. A person often attaches one to a lanyard and wears it as a favorite piece of jewelry like a gold necklace or wristwatch. Size is dependent on model, and many are lightweight and easily fit in a shirt pocket.

Regulation ahead There has been a lot of discussion about taxing and restrictions on both e-cigarettes and personal vaporizers. It is not clear when the FDA will begin regulating the industry, but it could be sometime this year. Many in the industry view this as a positive thing because it could ban online sales of these products. As it stands, a child can get online with his parentâ&#x20AC;&#x2122;s or friendâ&#x20AC;&#x2122;s credit card and order product, while over the counter sales would require in-person age verification. The e-cigarette industry is still evolving, and more changes lie ahead. One thing is clear; it is a popular alternative to smoking that is here to stay. â&#x2013;

Consumers save money because they do not have to buy cartridges.

96

March 2014 | INDEPENDENT RETAILER

Kody Yates is a managing member of Venus Brands LLC, which launched in 2012. He has been involved in international trade for many years. Yates lived in China, and speaks Mandarin. For more information, visit venusvapor.com.


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InterTradeCorp.com

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c-store Electronic Cigarettes on a Roll LANMARK WHOLESALE, a division of LanMark Alternatives LLC, is a wholesaler of electronic cigarettes, from individual components to complete kits. “Ecigs are tremendous products that help free people from their addiction to tobacco cigarettes,” states Sandy Markman, co-owner. “They are becoming enormously popular.” Electronic cigarettes have a battery, heating element, eliquid and mouthpiece. They can be automatic, where the user draws on the product without hitting a button, or manual, where the user presses a button to activate the battery. Either way, the battery heats the element and vaporizes the eliquid. “It is not a smoke, it is a vapor,” Markman stresses. “Traditional cigarette smoke is laden with toxins that the smoker inhales, and bystanders get dosed with, too. In addition, a toxic film covers nearby surfaces. With ecigs, there are no second or thirdhand exchanges. The associated costs of smoking encourage many smokers to look at alternatives, and ecigs are an economical and enjoyable choice.”

rk LanMa

Clearomizers, coils & batteries LanMark Wholesale has a wide range of products, brand names and price points. The firm carries disposable and replaceable ecigs, and individual pieces and kits by manufacturers such as Joyetech, Innokin and Vision. “We have clearomizers, which hold the liquid and the heating coil, in mid-range and name brands such as Kanger and Innokin. Smok is a big manufacturer of tanks, and we carry their Trophy. It has a glass tube, which provides superior taste over acrylic tanks. We also have a large assortment of coils and atomizers. The Spinner by Vision is an excellent battery, and we have it in several sizes. We carry many types of eGo and mod-type batteries, from 350 rated milli-Ampere-hour (mAh) to 2200mAh. We also carry a full array of chargers,” Markman explains.

Made in USA eliquids LanMark Wholesale also has a line of about 20 flavorful eliquids, which it manufactures in Bradenton, FL.

A One-stop USA Wholesaler of Electronic Cigarette and Eliquid Kits, Parts, Accessories & Supplies for Your Vape Shop or Site.

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941-747-7711


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“Since ejuice is the only part of the electronic cigarette you ingest, it is critical that it contain the best ingredients,” Markman notes. “Our ejuices have, at most, four ingredients: propylene glycol, a stabilizer commonly used in the food and pharmaceutical industries; vegetable glycerin, a natural carbohydrate that increases vapor production; flavor that comes from the flavor houses of top U.S. chefs such as LorAnn and Capella; and organic tobacco from North Carolina, when requested, in five strengths. When the FDA imposes bottling and labeling requirements, we will be ready.”

Owners kick habit Markman and her business partners and friends, Cheryl Landers and Barbara Hogan, discovered electronic cigarettes three years ago. “My friends were committed smokers until they wandered into a vape shop. Once they tried electronic cigarettes, it clicked. Within two months they could breathe easier and their smoker’s cough was gone. It’s been over two years since either has touched a cigarette.” Markman, formerly in IT development, and Landers and Hogan, who worked as Code Enforcement officers for the City of Bradenton,

MINIMUM ORDER $150

FL, had wanted to start their own business for 15 years. Nothing seemed right until they stumbled upon electronic cigarettes. “They are amazing products that we want to share.” LanMark Wholesale is geared to independent shop and site owners, and new businesses. “We help start-ups with their beginning inventory, and provide videos, store displays, and everything they need to set up shop,” Markman points out. “Our fair prices, hands-on customer service, fast priority shipping, and liberal return policy are especially appreciated by our customers. We have a wholesale members-only program that is easy to use. Retailers fill out an application and make an initial purchase of $400 or more to be qualified. After that, there are no minimums.” ■

LanMark Wholesale 6503 East S.R. 64, Bradenton, FL 34208 Tel.: 941-747-7711 Email: sales@lanmarkwholesale.com Website: lanmarkwholesale.com

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MARCH Savings!! BUY YOUR SHELF PULLS NOW!!

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BRAND NEW EXCESS HOLIDAY/SEASONAL LOADS #534/-%22%452.3s%8#%33s/6%234/#+

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The Bargain Outlet Wholesale www.wholesalecentral.com/thebar0001 QUALITY XXX DVD 4 OR 5 HOUR White, Black, Latino, Asian, Gay, Lesbian or Shemale 300 or more .62¢ Each 100 or more .65¢ Each 50 or more .70¢ Each 30 or more .80¢ Each

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INDEPENDENT

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COUNTRY CLUB PRODUCTS.......BOOTH# SU-3074 JACOB’S TRADING .................BOOTH# SU-3400 KOLE IMPORTS .............BOOTH# SU-1000-1016 .......................................& SU-1111-1118 LIQUIDATION.COM .................BOOTH# SU-2002 MASTER CUTLERY .................BOOTH# SU-3115 NOSTALGIC IMAGES ...............BOOTH# SU-3604 NUBANI DISTRIBUTORS ...........BOOTH# SU-3409 POPULAR GREETINGS ................. BOOTH# 3304 PROMIER PRODUCTS ..............BOOTH# SU-3159 REGENT PRODUCTS......... BOOTH# SU-800 – 900 SAFETY TECHNOLOGY.............BOOTH# SU-1749 THE BARGAIN WAREHOUSE.......BOOTH# SU-2133 AML ..................................BOOTH# SU-2517 BARGAIN MAX ......................BOOTH# SU-2780 VIA TRADING........................BOOTH# SU-1159 SMARTWAY LOGISTICS............BOOTH# SU-2172

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tradeshow feature Licensing Expo 2014 INDEPENDENT RETAILERS big and small can benefit from stocking licensed goods on their store shelves. Licensed products boost sales by attracting new and brand loyal consumers who are willing to open their pocketbooks for brands they recognize and admire. Retailers can find licensed products and form strategic partnerships at Licensing Expo, the world’s largest and most influential licensing trade show, June 17-19 at the Mandalay Bay Convention Center in Las Vegas. The three-day Expo is where industry professionals come to spot the next big thing, see what’s hot, discuss brand strategy with brand owners, and make buying decisions. The event showcases more than 5,000 brands from 90 countries, more than any other tradeshow of its kind, and is a must-attend event for savvy retailers. To make it easy for attendees to find what they’re looking for, the show floor is merchandized into five zones:

by Jessica Blue

• Characters & Entertainment, featuring movie studios, TV production companies, gaming and animation, celebrity and characters. • Brands & Agents, including automotive, food and drink, health and beauty, household items, publishing, lifestyle and nonprofits. • Fashion & Lifestyle, featuring apparel, accessories and footwear. • Art & Design, featuring artists and designers. • Sourcing & Production, where factories and manufacturers will showcase their production capabilities. The Art & Design zone will feature artists, designers, photographers, galleries, illustrators and publishers. The zone will introduce retailers to new and established art, continued on page 112

The Extra Mile

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See us at the ASD Las Vegas, March 16-19 Booth #SU-2517 Upper South Hall

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tradeshow feature Licensing Expo 2014 continued from page 110 and highlight the product potential in this growing segment of the industry. Art licensing increased revenues by 1.5 percent last year, and accounted for an estimated $3.9 billion at retail, according to the International Licensing Industry Merchandiser’s Association’s (LIMA) 2013 Licensing Industry Survey. Exhibitors to watch include: • D’Anconia Studios by artist Sean D’Anconia, who brings together cult-cinema, animation and pop art. He has contributed product art to Disney Couture, Flintstones and Scooby Doo. • Magnet Reps, representing artists from around the world for licensing deals that include children’s toys, fabric and puzzles.

• Tails of Whimsy, creating whimsical art featuring animals, holidays and fantasy scenes. • Khristian A. Howell Color + Pattern, who creates artwork for fabrics, stationery and wall coverings. Howell has worked with Eddie Bauer, Anthropologie and REI. • Lily Lemon Blossom, a collection of books featuring Lily Lemon Blossom, an imaginative young girl who invites readers along on her adventures. Year-after-year, Licensing Expo serves as a launching pad for new brand and character owners looking for retail partners. To date, millions of products around the world have started as a conversation during Licensing

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Expo. New or up-and-coming brands at this year’s show include:

Attendees can also see how established brands are making a statement with licensing at the show, and which brands, movies and toys will be big sellers in the next one to two years. DreamWorks Animation, Condé Nast, Shell, CocaCola, Mattel, Inc., Hasbro Consumer Products, and Nickelodeon are among the big brands exhibiting

• Crowded Teeth (Brands & Agents Zone) is a line of whimsical characters influenced by midcentury, Japanese and Scandinavian design. • Dang Chicks (Fashion & Lifestyle Zone) is a line of women’s apparel with attitude. • Ellen Crimi-Trent (Brands & Agents Zone) is an artist who licenses her designs for goods ranging from ceramics to ornaments, to bedding and more. Crimi-Trent draws inspiration from the world around her, including her family. • NumbersAlive! (Characters & Entertainment Zone) is a company working to improve numerical literacy and creativity through toys, puppets, books and animated characters that teach children about math.

at Licensing Expo 2014. Register for free today at licensingexpo.com, or call 888-644-2022 for more information. ■ Jessica Blue, VP of Licensing Expo, is responsible for the strategic planning, growth, sales, and day-to-day management of the annual Licensing Expo. Blue has been with Advanstar since 2005.

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tradeshow feature Sourcing Products at Trade Shows PRODUCT SOURCING is a critical part of a retail business, and trade shows are great places for retailers to meet with potential suppliers and distributors to find the merchandise they need. Below are several tips to help retailers make the most out of a show.

Plan ahead At any trade show, there are many things to see and people to meet. If retailers go with a plan, it will be easier to focus and make sure they are getting exactly what they want. If they do not have a plan, a trade show can be overwhelming, and a lot of time can be spent running in circles. Create a schedule to allow time to see everything.

by Cody Grandadam

Do research

Retailers should know what they are looking for, so that when they get to a show they can make purchases. There are perks for planning to buy, as exhibitors often offer discounts or free shipping. Do not be afraid to ask. If a vendor has a pallet minimum, ask them if they would When they go be willing to ship smaller quantities, to trade shows, or if they will offer a discount on a larger order. Companies are always merchants can looking for new customers and want see, feel and buy to work with people.

merchandise right there.

Build relationships

Trade shows are a great time to meet face to face with vendors. Many customers only buy at trade shows because big companies often do not want to send samples to smaller companies, so they do not

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Tactical Vests MOLLE Gear Belt Holsters Leg Holsters Shoulder Holsters Helmets Concealment Holsters Knee/Elbow Pads Rifle Bags & Rifle Slings Pouches Duty Belts & More...

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Cody Grandadam is president and founder of Promier LED, a leading flashlight company that specializes in innovative LED flashlights. The company has sold its products to more than 30,000 locations. The vast majority of its merchandise is sold in display shippers, designed to be placed on counters in impulse areas. For more information on Promier products, visit promierproducts.com, or stop by booth SU3159 at the ASDLV Show, March 16-19.

Shotgun Scabbards

N-794

If retailers can get in on the front end of a product trend, it can be very lucrative. To do this, they should first buy in small amounts and then buy from domestic companies that carry stock. They can buy just one piece or one display, and can always re-order. With trends that is especially important, because by the time they get the shipment and put the product on the shelf, the trend could be over. It is also important to pay attention to profit margins. Every business and industry differs, but stores should look to make at least double wholesale. On certain items like electronics and televisions, profits will be lower, but retailers should aim to make as much as they can without selling items over perceived value. Overall, attending a trade show can be a good investment of time and money for retailers. Do not be afraid to ask for what you want, and be sure to follow these tips to make the most out of your time. â&#x2013;

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Product trends

Importer & Distributor Tactical Gear Wholesale

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get to see new items. When they go to trade shows, merchants can see, feel and buy merchandise right there. In addition, building a relationship with vendors is very important. When suppliers have new products or a limited supply, they are most likely to call customers with whom they have the best relationship first.

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Visit our websites at: www.metalrockpewter.com Immediate Shipment: 174A Semoran Commerce Place, Suite 103, Apoka, FL 32703

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tradeshow feature ASIA AMERICA Wholesale Show April 8-10 THE ASIA AMERICA Wholesale Show, presently in its fifth year, is scheduled for April 8-10 at the Miami Beach Convention Center. This B2B wholesale multiproduct trade show is now being held in both spring and fall, and attracts buyers from 43 countries, including the Caribbean, Central and South America, and the U.S. More than 6,000 buyers are expected in April, shopping among a huge selection of products from Asia, the Americas, and the world.

New generation of buyers For the first time, the ASIA AMERICA Wholesale Show is targeting summer buyers. “This is a new market that hasn’t been tapped, and we received many requests from our exhibitors to expand into two shows. Many companies are exhibiting with us at both the spring and fall shows, looking for buyers of both summer and winter merchandise,” explains Michael Finocchiario, president of the ASIA AMERICA Wholesale Show. “We are growing very fast, and we expect more than 100 exhibitors at the April show.” Sellers can take advantage of a new generation of buyers coming out of South America, he adds. “They are young, vibrant and in tune with technology, and want to buy products to expand their market. Sellers will find new buyers, and buyers will find new products at the April ASIA AMERICA Wholesale Show.”

Products from around the globe The ASIA AMERICA Wholesale Show is extremely diversified, and buyers will find products from China, Hong Kong, Taiwan, India, Korea, Japan, Pakistan, Mongolia, Vietnam, Nepal, Singapore, Thailand, the U.S. and more. The show provides the opportunity to review a huge assortment of general merchandise, apparel, consumer electronics, cellular, souvenirs & gifts, housewares, toys, holiday & seasonal, health & beauty, hardware & tools, novelties and more, in one convenient location in the South Beach neighborhood of Miami. The show delivers a range of high, medium and value products. “As a result, buyers come to Miami to purchase not just one product, but to fill 116

March 2014 | INDEPENDENT RETAILER

their stores with many new and innovative products,” Finocchiario reports.

Growth in apparel, electronics & more “Each of our shows is expanding, and focusing on new and hot products and categories,” Finocchiario continues. “The Caribbean, South America and South Florida are carnival countries, and there is always some type of festival going on. We are targeting the Halloween, party and carnival wholesaler or manufacturer who wants to expand in markets that are continually in party mode. Exhibitors will have costumes and masks that people buy all year long.” The ASIA AMERICA Wholesale Show is also expanding in apparel. “Swimwear, sportswear, and children’s wear are big in South America. Electronics is another area we are developing, and we have more buyers coming to get electronic, cellular and communication products.” The show is also expanding in souvenirs and gifts. “Miami is the souvenir capital of the world, and it and the Caribbean Islands bring in tourists from all over. We are also targeting off-price, liquidations and closeouts exhibitors. Buyers are looking for great deals, and these suppliers typically offer lower than usual product prices. We continue to be strong in general merchandise as well. One thing is for certain: buyers who attend the ASIA AMERICA Trade Show will find everything they need at the best prices. The Asia America Wholesale Show is fast becoming the Vegas of the South.”

Registration details Buyers may register for the show for free at asiaamericatradeshow.com. Exhibitors planning to attend the show can contact ASIA AMERICA for required booth sizes, and show personnel will recommend the best available spaces. Discounts for exhibitors are available through March 20th. ■

ASIA AMERICA Wholesale Show Tel.: 305 262 3200 • Fax: 305-403-3029 Email: info@acsshow.org Website: www.asiaamericatradeshow.com


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I NDEPENDENT R ETAILER.com | March 2014

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tradeshow calendar MARCH 2014

MAR 9-11

MAR 15-17

MAR 1-2

International Beauty Show - New York

Norton’s Gatlinburg Gift & Variety Show

Great American Gem Show InterGem

Jacob K. Javits Convention Center New York, NY

Gatlinburg Convention Center Gatlinburg, TN

800-427-2420, 212-895-8237 www.ibsnewyork.com

865-436-6151 www.nortonshows.com

Southfield Municipal Complex Pavilion Southfield, MI

301-294-1640 www.intergem.net

MAR 7-9 Great American Gem Show InterGem Seattle Center, Seattle, WA

301-294-1640 www.intergem.net

MAR 7-9 Great American Gem Show InterGem Veterans Memorial Columbus, OH

MAR 12-14 Global Pet Expo Orange County Convention Center Orlando, FL

203-532-0000 www.globalpetexpo.org

MAR 14-16 ACC Craft Fair - Atlanta Cobb Galleria Atlanta, GA

612-206-3100 www.craftcouncil.org

301-294-1640 www.intergem.net

MAR 7-11

MAR 14-16

MAR 15-18 International Housewares Show McCormick Place Complex Chicago, IL

847-292-4200 www.housewares.org

MAR 15-19 Independent Jewelers Organization Marriott River Center Hotel & San Antonio Henry B Gonzalez Convention San Antonio, TX

800-624-9252, 203-846-4215 www.ijo.com

Great American Gem Show InterGem

MAR 16-19

Dulles Expo Chantilly, VA

Las Vegas Convention Center Las Vegas, NV

301-294-1640 www.intergem.net

1-800-748-5058, 323-817-1993 www.asdonline.com

MAR 8-10

MAR 15-17

MAR 16-19

Atlanta Jewelry Shows

Gatlinburg Apparel & Jewelry Market

CMC Gift & Home Market

Camex - Campus Market Expo Kay Bailey Hutchinson Convention Center Dallas, TX

800-622-7498, 440-775-7777 www.camex.org

Cobb Galleria Atlanta, GA

800-241-0399, 404-634-3434 www.atlantajewelryshow.com

MAR 8-10

Gatlinburg Convention Center Gatlinburg, TN

865-436-6151 www.nortonshows.com

ASD Las Vegas

California Market Center Los Angeles, CA

800-cal-mart (225-6278), 213-630-3737 www.californiamarketcenter.com

continued on page 120

Portland Gift & Accessories Show Oregon Convention Center Portland, OR

415-346-6666 www.urban-expo.com 118

March 2014 | INDEPENDENT RETAILER

See Tom, Linda and Nikke at the Norton Shows March 15–17. For more show coverage, and information, see the article on IndependentRetailer.com


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tradeshow calendar MARCH continued from page 118

MAR 16-19 LA Footwear & Accessories Show California Market Center Los Angeles, CA

800-cal-mart (225-6278), 213-630-3737 www.californiamarketcenter.com

MAR 23-25

MAR 29-31

Northstar Fashion Exhibitors

Charlotte Gift & Jewelry Show

Hyatt Regency - 1300 Nicollet Mall Minneapolis, MN

Charlotte Merchandise Mart Charlotte, NC

763-546-8717 www.northstarfashion.com

704-377-5881 www.charlottegiftshow.com

MAR 23-26 Boston Gift Show

MAR 17-18 L.A. Market Week Young Men’s Urban & Suburban Apparel Markets California Market Center Los Angeles, CA

800-cal-mart (225-6278), 213-630-3737 www.californiamarketcenter.com

MAR 20-21 The Heritage Cash & Carry Wholesale Market The Aladdin Shrine Complex Columbus, OH

717-249-9404 www.heritagemarkets.com

MAR 20-23

Boston Convention, Boston, MA

678-285-3976, 1-800-318-2238 www.bostongiftshow.com, www.urban-expo.com

MAR 26-29 Dallas Apparel & Accessories Dallas Market Center Dallas, TX

214-655-6183, 800-325-6587 www.dallasmarketcenter.com

MAR 26-30 International Vision Expo East

MAR 29-31 Jewelers International Showcase - JIS Miami Beach Convention Center Miami Beach, FL

561-998-0205 www.jisshow.com

MAR 30-31 Gem, Jewelry & Lapidary Trade Show Ramada Inn Mall of America and Convention Center, Mineapolis, MN

601-879-8832 www.glwshows.com

The Jacob K. Javits Convention Center New York, NY

800-811-7151, 203-840-5610 www.visionexpoeast.com

APRIL

TransWorld’s Annual Halloween, & Attractions Show

MAR 26-30

APR 3-7

Northwest SPORTSHOW

America’s Center St. Louis, MO

Minneapolis Convention Center Minneapolis, MN

Atlanta Women’s & Children’s Apparel / Accessories Market

800-323-5462 www.tweshows.com, www.hcpshow.com, www.haashow.com

612-332-8330 www.northwestsportshow.com

MAR 23-24

MAR 28-30

AmericasMart, Atlanta, GA

404-220-2234 www.americasmart.com

APR 4-5

Montreal Spring Gift Show

Great American Gem Show InterGem

Place Bonaventure Exhibition Hall Montreal, Canada, PQ

Gaylord National Resort & Convention Center, National Harbor, MD

Albuquerque Convention Center Albuquerque, NM

416-385-1870, 888-823-7469 www.montrealgiftshow.com

301-294-1640 www.intergem.net

602-952-2050, 800-424-9519 www.oasis.org

120

March 2014 | INDEPENDENT RETAILER

OASIS Albuquerque Gift Show


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SUMNERCOMMUNICATIONS www.sumnercom.com

APR 4-6

APR 11-13

APR 24-27

Great American Gem Show - InterGem

ACC Craft Fair - St. Paul

San Mateo County Event Center San Mateo, CA

612-206-3100 www.craftcouncil.org

TransWorld’s Jewelry, Fashion & Accessories (JF&A) Spring

301-294-1640 www.intergem.net

APR 5-6 Gem, Jewelry & Lapidary Trade Show Embassy Suites/Lovinia/Novi Detroit, MI

River Centre, St. Paul, MN

APR 11-13 Great American Gem Show - InterGem Los Angeles Convention Center Los Angeles, CA

301-294-1640 www.intergem.net

ASSOCIATE PUBLISHER

APR 25-27

EDITORS

America’s Family Pet Expo OC Fair & Event Center Costa Mesa, CA

APR 6-8 Miami International Mart Show

800-525-5275, 808-254-1773 www.douglastradeshows.com

Miami International Mart Miami Gardens, FL

APR 18-20

Greater Philadelphia Expo Center At Oaks Philadelphia, PA

Great American Gem Show - InterGem

301-294-1640 www.intergem.net

APR 8-10 SPREE East Specialty Retail Entrepreneur Expo & Conference Rio All Suites Hotel & Casino Las Vegas, NV

800-936-6297, 781-312-1055 www.spreeshow.com

301-294-1640 www.intergem.net

APR 18-20 Great American Gem Show - InterGem Reliant Center at Reliant Park Houston, TX

301-294-1640 www.intergem.net

APR 9-11

APR 24-26

Gem, Jewelry & Lapidary Trade Show

International Sign Expo

Holiday Inn Rolling Meadows / Schaumburg, Chicago, IL

Orange County Convention Center Orlando, FL

601-879-8832 www.glwshows.com

703-836-4012 www.signexpo.org

PUBLISHER

847-446-8434, 800-323-5462 www.jfashow.com

Neal Blaisdell Center Honolulu, HI

Reliant Center At Reliant Park Houston, TX

INDEPENDENTRETAILER.com

/CTEJr8QNr0Q

Bill McNulty billm@sumnercom.com 1-800-999-8281 ext. 111 @BMcNultyCT

APR 11-13

305-624-6623 www.martofmiami.com/show_info. html

RETAILER

Donald E. Stephens Convention Center Rosemont, IL

601-879-8832 www.glwshows.com

Hawaii Market January Merchandise Expo

INDEPENDENT

626-447-2222 www.petexpooc.com

APR 25-27 Great American Gem Show - InterGem

Ronald A. Fisher raf@sumnercom.com 1-800-999-8281 ext. 107 Gloria Mellinger gloriam@sumnercom.com @glorimel Corryn Henry corrynh@sumnercom.com Ronald A. Fisher raf@sumnercom.com 1-800-999-8281 ext. 107 National Trade Associations

PRODUCTION Robert Siel, Director robs@sumnercom.com Tracy Biagiarelli tracy@sumnercom.com Luke Calzone lukec@sumnercom.com

CIRCULATION Lisa Evans lisae@sumnercom.com Virginia Ramirez virginia@sumnercom.com

COMPTROLLER

APR 29-30

Nancy Savarese nancy@sumnercom.com

The Heritage Cash & Carry Wholesale Market

PUBLISHING OFFICES

Eisenhower Inn Allstar Complex Gettysburg, PA

717-249-9404 www.heritagemarkets.com

APR 29 - MAY 1 Atlanta Spring Immediate Delivery Show AmericasMart*Atlanta Atlanta, GA

404-220-2234 www.americasmart.com

Sumner Communications, Inc. 24 Stony Hill Road Bethel, CT 06801-1166 Phone: (203) 748-2050 FA X: (203) 748-5932 IndependentRetailer.com

SUBSCRIPTION INFORMATION r24 per year; 50 for 1st cl. r48 for 2 years; 95 for 1st cl. rCanadian subscriptions 40. U.S. funds (Canadian 1st cl. 60) r2NGCUGCNNQYFC[UHQTɛTUV issue. For current issue Yith subscription add 7.00. rIndividual Copies 7.00 ea. Email: lisae@sumnercom.com Phone: (203) 748-2050 ext. 127 Independent Retailer is published monthly by Sumner Communications, Inc., 24 Stony Hill Road, Bethel, CT 06801, telephone (203) 748-2050. Send all inquiries, letters, and submissions to above address. Entire contents are copyright 2014 by Sumner Communications, Inc. Printed in the United States of America. Independent Retailer (USPS 011-867) Periodicals Postage paid at Bethel, CT and at additional mailing offices. POSTMASTER: Send address changes to Independent Retailer, 24 Stony Hill Road, Bethel, CT 06801. Publisher reserves the right to refuse any advertising, editorial or manuscripts that publisher deems inappropriate.

© 2014 SUMNERCOMMUNICATIONS 121 I NDEPENDENT R ETAILER.com | March 2014

www.sumnercom.com


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Independent Retailer Magazine, serving Independent Retailers, Wholesalers, Kiosk Operators, Distributors, and Closeout Buyers. You will find...

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