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April 2013
How To Create a Booth that Means Business
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HOW TO
WHEN IT comes to having an impact at a flea market, booth design is a crucial part of the formula. While products and pricing are important, incorporating a unique design can make your booth stand out from the crowd. Here are a few suggestions to help you attract shoppers to your space. A towering booth or products can combine a chic and simple appearance, and create a booth that can be seen from virtually every corner of the market. Do you sell tables or other furniture? Do you have merchandise you can pop onto a tall post? If you can, use your own merchandise in the design. Additionally, thoughtful arrangement of various elements inside your booth can provide flow within the space to guide shoppers around your products. To capture multiple demographics at your market, your booth must tell more than one story. For example, if you’re selling cell phone accessories, lure younger shoppers with graphics and displays that show friends staying in touch, along with a cell phone productivity continued on page 70
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