Listing Presentation

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TA K E A MOM ENT MAY WE

AND POSE A QUESTION?

summitsothebysrealty.com


CO NT ENTS :

OUR PASSION When comparing real estate brokerages, it can be easy to assume that all of us are the same. For your consideration, we’ve identified the top ten reasons why we’re different, items we call our passion points. These passion points, paired with our defining of luxury as an experience, not a price point, are exactly why Summit Sotheby’s International Realty is like no other.

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BRAND RECOGNITION

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SOTHEBY’S BRAND HERITAGE

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EXCLUSIVE NETWORKS & AFFILIATIONS

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UNRIVALED ONLINE SYNDIC ATION

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GLOBAL MEDIA PARTNERSHIPS

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MILLION-DOLLAR MARKETING

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PHILANTHROPY

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OUR COMPANY CULTURE

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PROVEN TRACK RECORD

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OUR TEAM


OUR QUEST IO N ...

I F YO U WE R E SE L L I N G YOU R PROPERTY,

do you believe it would sell for a fixed price or do you believe it would sell in a range of prices based on the marketing, brand and the negotiation skills of your sales associate? Good food for thought. It can be easy to assume that all real estate brokerages and sales associates are the same. The truth is, we’re different – very different. In a world full of doing the minimum, we offer an alternative – where marketing and exposure matters, negotiation and sales skills matter and where networks, affiliations and a rich brand heritage matters. Being different isn’t for everyone, but to us, it is everything.


"Sotheby's International Realty is a very clear brand. I think even as a consumer when you see the sign and you're driving by, you're like 'oh, that must be a nice house'." - GWYNETH PALTROW

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BRA N D RE C OG NI TI O N

The blue sign. The iconic, classic branding. The worldwide network. This is Sotheby’s International Realty. When clients see our sign they think luxury. For us, luxury represents high quality service, knowledge, and an experience that every client receives, regardless of the property's area, size or price point.

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S OTHEBY’S B RAN D HE RI TAG E Sotheby’s has been uniting people with world-class works of ar t since 1744, and all of these years later brand history is at the hear t of Summit Sotheby's International Realty. A powerful collaboration and brand relationship puts our proper ties, at all price points, at the fingertips of global auction house clientele. Being Utah’s only real estate brokerage with a marketing partnership of this magnitude offers our sellers an unprecedented level of exposure. • Auction Houses in: New York, London, Paris, Milan, Zürich, Geneva, Beijing, Hong Kong, Doha • 80 Locations | 40 Countries | 9 Auction Rooms • Direct Link to Auction House Clients Worldwide Through Digital, Print and Event Marketing Partnerships

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EXCLUS IVE NE T WORK S & A FFI LI ATI ONS When discussing luxury real estate, there are two global powerhouses: Sotheby’s International Realty and Who’s Who in Luxur y Real Estate. Between these two brands, our exclusive network represents more multi-million dollar properties than any other real estate brand. What this means for you is that only by listing with a Summit Sotheby’s International Realty sales associate can your property be seen on the two top luxury real estate websites in the world, and also benefit from our global connections working together as a partnership to find qualified buyers. Networks and relationships matter. Understanding the global real estate market matters.

• Sotheby’s International Realty: 25,000 Sales Associates | 1,000 Offices | 79 Countries • Who’s Who in Luxury Real Estate: 125,000 Sales Associates | 3,250 Offices | 38 Countries OUR PASSION | PAGE 07


UN RIVALE D ONLI NE SYN DICAT I ON Summit Sotheby’s International Realty’s strategic online syndication ensures that your property is displayed to a qualified, worldwide audience. We do not rely solely on the MLS. Only with us will your home have the presence it deserves on over 10,000 websites, including the most trafficked news, art, lifestyle, and luxury real estate websites in the world. Supporting our unmatched online distribution of your home is a reporting system, meaning our process is proven, measurable, and transparent. • Presence on Sotheby’s International Realty’s Network of Over 10,000 Agent and Company Websites • Presence on the #1 Most Trafficked Luxury Real Estate Website in the World, sothebysrealty.com 46,000,000 Visits in 2021 Webby Award for Best Real Estate Website in the People’s Choice Category, 2021 • Listing Traffic, Analytics, and Reporting Sent to You Showcasing Top Feeder Markets, Websites and Most-Viewed Photography • Audited and Quality-Controlled Photography Ensures that Your Property Stands Out Online and In Print

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10,000 + WEBSITES

The proprietary sothebysrealty.com platform means that only by listing with us will your property be marketed globally, nationally, regionally, and locally. Our listings benefit from being showcased and marketed online in top feeder markets such as: Chicago, Atlanta, San Francisco Bay Area, Southern California, New York, Mexico City and beyond. OUR PASSION | PAGE 09


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GLOBA L M E D IA PA RT N E RS H I P S With an emphasis on brand exclusivity, cutting-edge adver tising technologies, strategic par tnerships, social media traffic drivers, and video content publishing, Summit Sotheby’s International Realty utilizes hand-selected media powerhouses such as Apple, The New York Times, Forbes, The Wall Street Journal and more, due to their international impact and commitment to innovation. The goal: connect your proper ty with a global consumer. Our strategic global media plan aligns your proper ty with relevant and influential media par tners, driving brand awareness and traffic to summitsothebysrealty.com.

PRESS SHARE OF VOICE

23%

32%

Douglas Elliman

13% Compass

47,600 Press Placements in 2021, an increased total editorial mentions by more than 25% year over year.

Coldwell Banker

Engel & Völkers

Christie's International Real Estate Source: Meltwater Press Reach January 1, 2021 – December 31, 2021

Leading RE

Berkshire Hathaway HomeServices Keller Williams Realty

Knight Frank

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M I LL ION -DOLL A R M AR KETING Summit Sotheby’s International Realty is Utah’s only real estate firm with an in-house, dynamic, full-service advertising agency. Our agency, propelled by innovation and decades of experience, offers clients a creative services experience that simply cannot be imitated or duplicated. With talent ranging from Luxury Real Estate award-winning videographers to seasoned branding experts, the Summit Sotheby’s International Realty marketing team understands what is required to bring properties of all price points to market and to drive sales through polished, million-dollar marketing efforts. • 230,000 Copies of Collections Magazine Distributed Annually Through Summer and Winter Editions • Digital Domination Through the Lifestyle and Creative Hub of Summit Sotheby's International Realty, collectionsmedia.com • In-House Advertising Agency Comprised of Graphic Design, Digital Marketing Content, Web Development, Photography, Videography, and Public Relations Departments

AWARDS • • • •

2021 Best Content Marketing Campaign - Utah Business Magazine SAMY 2019 Best Print Marketing - Who's Who in Luxury Real Estate 2018 Best Overall Marketing Package by a Company - Who's Who in Luxury Real Estate 2017 Best Property Video Marketing - Who's Who in Luxury Real Estate

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VIDEO

VIEWS

VIDEO INNOVATIO N AND DO MINATI O N

Sotheby's International Realty doesn't follow the curve, we create it. Being a YouTube Silver Creator award winner is no small feat, and the video views speak for themselves.

175M

150M

125M

100M

75M

50M

25M

0

01

02

03

04

05

06

07

08

All time data through December 2021

01 – Sotheby's International Realty

04 – Douglan Elliman

07 – Century 21

02 – Christie’s International Real Estate

05 – Engel & Völkers

08 – Keller Williams Realty

03 – Coldwell Banker

06 – Compass

09 – Zillow

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PH I L A NTH ROPY Our passion for real estate is only matched by our passion for our community. At the close of every escrow, our sales associates and our firm voluntarily donate a portion of earnings to a 501(c)(3) that we call Summit Sotheby’s Cares. Through this program, the team at Summit Sotheby’s International Realty is able to participate in giving back to the Park City, Salt Lake, and Southern Utah communities in which we live. With donations since 2010 hitting over $1,200,000, this program is not about real estate, it is about gratitude and social responsibility. • 100% Agent Participation • Over $1.2M in Donations Since its Inception • Over 100 Non-Profits Received Donations in 2020

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O UR COMPA NY CULT UR E Our goals: Be exceptional to one another; Be exceptional in business. From company events to weekly sales meetings, our company culture is that of family. We’re about getting the job done and supporting one another through the process. Unlike our competitors, every week more than 250 of our sales associates and support staff get together to give one another face-to-face updates about properties and client needs.This get-it-done approach to promoting properties means that regardless of price point, our clients have the support of the entire brokerage actively working together to sell properties quicker and at the highest price possible.

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P ROVEN T RAC K RE C ORD THE PROOF IS IN THE FACTS Summit Sotheby's International Realty

4,012 $5.3B

Closed Transaction Sides - 2021 “Summit Sotheby’s International Realty has been a crucial partner in the success of Victory Ranch. Due to their [SSIR] community presence, innovative marketing, sales style, and truly global network, Victory Ranch continues to grow and the results speak for themselves. We are proud that Summit Sotheby’s International Realty is part of the Victory Ranch family and we look forward to new success stories in the years to come.” Matt Menna Managing Partner, Victory Ranch Principal, Sterling Bay

Sales Volume - 2021

Top-Producing Affiliate Globally Who's Who in Luxury Real Estate Awards: Extraordinary Philanthropy - 2021 Best Print Marketing - 2019 Best Overall Marketing - 2018 Best Video Marketing - 2017

46M $204B Sotheby's International Realty

“Summit Sotheby’s International Realty’s truly white-glove, global service made all the difference in the success of Encanto. Southern Utah is no longer a local secret. We needed to reach new, sophisticated and digital-savvy buyers. Through their network, digital-first initiatives and innovative photography ser vices, we were able to bring Encanto to market with immediate brand recognition.” Walt Plumb Developer, Encanto

Visits to SothebysRealty.com - 2021

Sales Volume - 2021

Webby Award - 2021 Best Real Estate Website, People's Choice YouTube Silver Creator Award, 378,000+ Subscribers

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T E AM

President, Principal Broker

Accounting and Operations

Leadership

OVER

Property Management

Relocation

60

SUPPORT STAFF Marketing

Business Development Director

Transaction Management

In-House Contract Support

The staff and management of Summit Sotheby’s International Realty are a unique team of talented, diverse individuals who have combined their efforts in the goal of delivering the most effective real estate services to our clients. With a 4-to-1 sales associate to employee ratio, our clients have the daily support of in-house marketing, transaction coordination, legal, operations, relocation, property management, photography, and videography departments.

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OU R LO CATI O NS Vetted and approved by the Sotheby's Auction House, our locations across Utah are more than just an office – they are settings in which innovation and collaboration meet.

PAR K CITY A N D S U RRO U N D I N G 1750 Park Avenue, Park City 625 Main Street, Park City 545 Main Street, Park City 362 N Main Street, Heber City Mont Cervin Plaza at Deer Valley Resort ® Silver Star at Park City Mountain Resort Victory Ranch Glenwild

SALT L AKE VA L L EY A N D S U RRO U N D I N G 1260 E Stringham Avenue, #100, Salt Lake City 13693 South 200 West, #100, Draper 870 East 900 South, Salt Lake City

S O U T H ERN U TA H 151 N Main Street, St. George 59 E Center Steet, Moab

©MMXXII Each Office Is Independently Owned And Operated. Copyright© Summit Sotheby’s International Realty 2022.