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Representing Utah’s Most Distinctive Properties

LIKE NO OTHER


OUR


When comparing real estate brokerages, it can be easy to assume that all of us are the same. From community involvement and philanthropy, to a brand heritage dating back 274 years, Summit Sotheby’s International Realty is about redefining real estate – inspiring us to continually push boundaries, innovate and differentiate. For your consideration, we’ve identified the top 10 reasons why we’re different, what sets us apart, items we call our passion points. These passion points, paired with our defining of luxury as an experience, not a price point, is exactly why Summit Sotheby’s International Realty is like no other.


BRA N D RE C OG NI TI O N

The blue sign. The iconic, classic branding. The world-wide network. This is Sotheby’s International Realty. When clients see our sign they think luxury. Luxury represents high quality service, knowledge, and an experience that every Summit Sotheby’s International Realty client receives, regardless of the area or size or price point.


S OTHEBY’S B RAN D HE RI TAG E At the hear t of Summit Sotheby’s International Realty is the 274-year history of the Sotheby’s Auction House. This powerful collaboration and brand relationship puts our proper ties, at all price points, at the finger tips of global auction house clientele. Being Utah’s only real estate brokerage with a marketing par tnership of this magnitude offers our sellers an unprecedented level of exposure. • Auction Houses in: New York, London, Paris, Milan, Zürich, Geneva, Beijing, Hong Kong, Doha • 90 Offices | 40 Countries | Oldest Company on the New York Stock Exchange (BID)


NE T WORK & A FFI LI ATI ONS When discussing luxury real estate, there are two global powerhouses: Sotheby’s International Realty and Who’s Who in Luxury Real Estate. Between these two brands, our network consists of 151,000 sales associates in 105 countries, representing more multimillion dollar properties than any other real estate brand. What this means for you is that only by listing with a Summit Sotheby’s International Realty sales associate can your property be seen on the two top luxury real estate websites in the world, and also benefit from our global connections working together as a partnership to find qualified buyers. Networks and relationships matter. Understanding the global real estate market matters.

• Sotheby’s International Realty: 20,000 Sales Associates | 900 Offices | 70 Countries • Who’s Who of Luxury Real Estate: 131,000 Sales Associates | 3,867 Offices | 35 Countries • Total Network Reach: 151,000 Sales Associates | 4,767 Offices | 105 Countries


UN RIVALE D ONLI NE SYN DICAT I ON Summit Sotheby’s International Realty’s strategic online syndication ensures that your property is displayed to a qualified, world-wide audience. We do not rely solely on the MLS. Only with us will your home have the presence it deserves on over 5,000 websites, including the most trafficked news, art, lifestyle, and luxury real estate websites in the world. Supporting our unmatched online distribution of your home is a reporting system, meaning our process is proven, measurable, and transparent. • Presence on Sotheby’s International Realty’s Network of Over 5,000 Agent and Company Websites • Listing Traffic, Analytics, and Reporting Sent to You Showcasing Top Feeder Markets and Websites • Audited and Quality-Controlled Photography Ensures that Your Property Stands Out Online and In Print


GLOBA L M E D IA PA RT N E RS H I P S With an emphasis on brand exclusivity, cutting-edge adver tising technologies, strategic par tnerships, social media traffic drivers, and video content publishing, Summit Sotheby’s International Realty utilizes hand-selected media powerhouses such as Apple, The New York Times, Vanity Fair, Vogue, and more, due to their international impact and commitment to innovation. The goal: connect your proper ty with a global consumer. Our strategic global media plan aligns your proper ty with relevant and influential media par tners, driving brand awareness and traffic to summitsothebysrealty.com.


M I LL ION -DOLL A R M AR KETING Summit Sotheby’s International Realty is Utah’s only real estate firm with an in-house, dynamic, full-service advertising agency. Our agency, propelled by innovation and decades of experience, offers clients a creative services experience that simply cannot be imitated or duplicated. With talent ranging from Luxury Real Estate award-winning videographers to seasoned branding experts, the Summit Sotheby’s International Realty marketing team understands what is required to bring properties of all price points to market and to drive sales through polished, million-dollar marketing efforts. • 230,000 Copies of Collections Magazine Distributed Annually Through Summer and Winter Editions • In-House Advertising Agency • In-House Photography, Videography, and Public Relations Departments

J UXTA P OS E D INSPIRATION Inspiration comes in all forms. Art,

architecture, fashion, film, and beyond are all linked through a desire to push boundaries, to tell a story, to create a feeling. We asked a few of Utah's top creatives to find inspiration through the details our extraordinary properties. The following pages are their story of form, movement, and architectural inspiration.

LEFT: Curvature, light, and drama abounds from this

LEFT: Curvature, light, and custom staircase. drama abounds from this 5618 E South Fork Road custom staircase.

Provo, Utah | $14,900,000 See Page 107

THIS PAGE: Dress by Davis THIS PAGE: Dress by Davis Hong. Collar by Melanie Hong. Collar by Melanie McClaws. McClaws.

8 | COLLECTIONS

COLLECTIONS | 9


PH I L A NTH ROPY Our passion for real estate is only matched by our passion for our community. At the close of every escrow, our sales associates and our firm voluntarily donate a portion of earnings to a 501(c)(3) that we call Summit Sotheby’s Cares. Through this program, the team at Summit Sotheby’s International Realty is able to participate in giving back to the Park City, Salt Lake, and Southern Utah communities in which we live. With donations since 2010 at $630,000 and counting, this program is not about real estate, it is about gratitude and social responsibility.


O UR COMPA NY CULT UR E Our goals: Be exceptional to one another; Be exceptional in business. From company events to weekly sales meetings, our company culture is that of family. We’re about getting the job done and supporting one another through the process. Unlike our competitors, every week more than 150 of our sales associates get together, in the same room, to give one another face-to-face updates about properties and client needs. This get-itdone approach to promoting properties means that regardless of price point, our clients have the support of the entire brokerage actively working together to sell properties quicker and at the highest price possible.


P ROVEN T RAC K RE C ORD “Summit Sotheby’s International Realty has been a crucial partner in the success of Victory Ranch. Due to their [SSIR] community presence, innovative marketing, sales style, and truly global network, Victory Ranch continues to grow and the results speak for themselves. We are proud that Summit Sotheby’s International Realty is part of the Victory Ranch family and we look forward to new success stories in the years to come.” Matt Menna Managing Partner, Victory Ranch Principal, Sterling Bay The Proof is in the Facts. 2017 Statistics: • Represented Utah’s Most Distinctive Properties with 2,052 Closed Transactions • $1.83 Billion in Total Sales Volume • Summit Sotheby’s International Realty is a Top-Producing Affiliate Globally


T E AM The staff and management of Summit Sotheby’s International Realty are a unique team of talented, diverse individuals who have combined their efforts in the goal of delivering the most effective real estate services to our clients. With a 4-to-1 sales associate to employee ratio, our clients have the daily support of in-house marketing, transaction coordination, legal, operations, relocation, photography, and videography departments.


OUR LO CATI O NS Vetted and approved by the Sotheby's Auction House, our locations across Utah are more than just an office – they are settings in which innovation and collaboration meet.

PA RK C I TY 1750 Park Avenue 625 Main Street 545 Main Street 1101 Park Avenue Mont Cervin Plaza at Deer Valley Resort ® Promontory Club Victory Ranch Glenwild

SA LT L A K E C I TY 2455 Parley’s Way #240 870 East 900 South

ST GEO RGE 151 N Main Street

©MMXVIII Sotheby’s International Realty Affiliates, Inc. All rights reserved. Sotheby’s International Realty® is a licensed trademark to Sotheby’s International Realty Affiliates, Inc. An Equal Opportunity Company. Each office is independently owned and operated.


N OT A L L B RO K ERAG E S AR E T HE SAME W E ' V E IDEN T IFIED T H E TOP TEN REAS O NS WHY WE' RE DIFFERENT, WH AT SET S US A PA RT, ITEMS WE C ALL O U R PAS S IO N PO INTS

Brand Recognition: ● The Blue Sign ● Classic Branding ● Luxury Defined as an Experience

Brand Heritage: 274-Year History of the Sotheby’s Auction House ●

Online Syndication: Properties Displayed on Over 5,000 Websites, and We Report the Results ●

Network & Affiliations: ● sothebysrealty.com ● luxuryrealestate.com ● 151,000 Sales Associates in 105 Countries Global Media Partnerships: ● Content Delivered to Influential Media Partners to Build Brand Awareness, Loyalty, and Website Traffic

Million-Dollar Marketing: In-House Advertising Agency ● 230,000 Copies of Collections Magazine Printed Annually ●

Proven Track Record: ● 2,052 Closed Transactions ● $1.83 Billion Total Sales in 2017

Philanthropy: Contributions to Summit Sotheby's Cares 501(c)3 with Every Sale ●

Company Culture: Utah’s Top Professionals Collaborating to Sell Listings Quickly

Team: 4:1 Sales Associate to Employee Ratio ● Full Service Brokerage with Transaction, Legal, Marketing, Operations, Photography, and Videography Departments

2018 Listing Presentation  

This presentation is a compilation of 10 of our most Passionate topics that differentiate Summit Sotheby's International Realty from other r...

2018 Listing Presentation  

This presentation is a compilation of 10 of our most Passionate topics that differentiate Summit Sotheby's International Realty from other r...