People Focused and Future Driven Innovation Sharing Innovation Experience with Sree Chitra Institute for Medical Science & Technology
May 25, 2013, Trivandrum, Kerala
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Philips anno 1891
Gerard Philips (1858-1942)
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Anton Philips (1874-1951)
1891
Complex technology behind “simple� bulb:
Making wires
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Glass-blowing
Vacuum pump
Loyal and (relatively) cheap work-force
Female workers at the Philips factory in Eindhoven
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Lichttoren – “The Tower of Light” in Eindhoven (*)
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(*) also known as Witte Dame, The White Lady
From simple bulb to ‌
What is this?
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NatLab: One of the first private R&D labs in Europe
The first dedicated building of NatLab in 1923; the world-famous scientists worked or collaborated with NatLab since this time.
In 1914 Gile Holst became the director of the Philips’ ‘Physics Laboratory’ (Nat.Lab=Natuurkunde laboratorie)
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Philips, Philips, more Philips‌
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Philips becomes Royal
Royal Philips Electronics 1951
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Classical innovation process:
R& Labs
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Product Development (by engineers)
Marketing
‘New’ innovation process - Design-driven - People focused - Socially relevant - Future-proof
Stefano Marzano
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The Renaissance model of design: integrated, holistic, humanistic
Framework of Transformational Innovation Exploring Futures
Understanding People
Inn vation
Transforming Minds
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Consumers (consumer research) Customers (customer studies) Users (UX=User Experience) Patients
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People (Understanding People)
Ambient Experience Hospital summ n
Real contexts are more complex, messy, tense
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Putting yourself in the physical context, gathering multiple streams of information
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Reconstructing experience flows
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Enhancing people’s experiences
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Multiple Care Cycles Flows
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Multiple Care Cycles Flows
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Transforming Boarding Experience at Schiphol
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Philips Living Colors summ n
Started as ‘engineers’ experiment’
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Life of the prototype in people’s homes
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Unexpected usage – both challenge and opportunity
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Resulted in a new set of features and functionalities
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From products to toolkits in the people’s hands
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Rethinking interaction, transforming experience
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Rethinking interaction, transforming experience
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Rethinking interaction, transforming experience
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LiMe (Living Memory) summ n
A bit of background Imagine the year 1995… . . .. What if IT technology destroys our human relationships? Joint research project: • Philips Design • Queen Margaret University College • Domus Academy • Imperial College of Science • Universite Rene Descartes
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Living Memory: Ethnography of neighborhood's ‘social memory’
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‘Memory Tree’: A model of collective memory…
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‌ but also an inspirational tool
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Intuitive human – humane – interface
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Intuitive human – humane – interface
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Not a computer, but a familiar table in a cafÊ‌
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…or it could be portable and mobile
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Tools & Methods What people
What researchers do:
surveys say
do/use
interviews focus-groups
observations
co-research think feel value
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co-creation
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Surveys summ n
Focus Groups summ n
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Contextual Research summ n
Co-Research summ n
Co-Creation summ n
Framework of Transformational Innovation Exploring Futures
Understanding People
Inn vation
Transforming Minds
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Cases
Predicting Forecasting Foresighting Prophesizing
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Explore Futures
Vision of the Future summ n
Vision of the Future (1995)
Stefano Marzano, then Head of Philips Design
Jan Timmer, then CEO Philips
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Before ‘Vision of the Future’
The future of office Philips & Olivetti
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‘Vision of the Future’: New process
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Sensing socio-cultural trends
Future Concept Lab (Francesco Morace, Josephine Green)
t mainstream
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avant-garde
Landscape of the socio-cultural trends
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Exploring and mapping social trends
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Sketches and storyboards
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Model making
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Exploring the futures, designing for the future – but also communicating your project
Photography, films, exhibition design‌ even a web-site!
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Future of communication: Shiva, personal communicator
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Future of communication: Shiva Devil
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Future of communication: Wearable Electronics
Recharge Jacket
Multimedia T-Shirt
Ski Jacket
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Future of living room
Interactive Family Tree
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Future of kids’ room
Hybrid Playground (analogue + digital)
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Future of kids’ room
Ludic Robots
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Future of music listening
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‘Vision of the Future’ communicated
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‘Vision of the Future’: Follow-up
Future of City Beautification
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‘Vision of the Future’ revisioned
85% 15%
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of the concepts are on a market, in one form or another
of them are produced by Philips
‘Vision of the Future’: Follow-up
Tony Fadell… Jonathan Ive, Steve Jobs, …
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Next Simplicity summ n
Next Simplicity: Innovation driven by brand-value
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Next Simplicity anno 2006
Chameleon
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Next Simplicity anno 2006
Intuitive interaction
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Next Simplicity anno 2006
Momento
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Next Simplicity anno 2006
SoftTherapy
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Next Simplicity Events
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Next Simplicity anno 2007: Simplicity enacted
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Next Simplicity anno 2008: Lifestyle changes
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Next Simplicity anno 2008: Medical diagnostics humanized
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Next Simplicity anno 2008: Urban life transformed
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Future of Experience Design
Nebula summ n
Experience Design ?
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Experience Design in practice: Three Projects (2003)
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Experience Design: Theoretical framework
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Experience Design applied ‌ to
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Nebula: Multimedia experience
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Nebula: Sensorial experience
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Wake-up Light
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Attention
III. Explore possible futures
II. Manage transition and transformation
I. (Re) Build your business Time (x Efforts)
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The futures are:
What futurologists do:
envisioned
co-explore probe/provoke
foresighted sensed forecasted predicted
prophesized
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spot/sense ‘trends’ & ‘signals’
Extrapolating summ n
Forecasting summ n
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Sensing the future:Trend-spotting summ n
Visualize & Debate the Futures summ n
Future of university (~ 1975)
Visualize & Debate the Futures summ n
From vision to roadmap: set experience targets summ n
Framework of Transformational Innovation Exploring Futures
Understanding People
Inn vation
Transforming Minds
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Explain ideas Promote vision Advertise products
Transform Minds
Cases
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Electronic Dress summ n
Wearables go business
Multimedia jacket
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Connected jacket
Wearables try to win business
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Meanwhile design exploration continues
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And expands further
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Design Probes: Electronic Dresses
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Imagine the dress that can sense and react to the emotions of others
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‘Electronic Dresses’ as a platform for dialogue and debate EINDHOVEN City of light
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Exploration continues: Electronic jewelry
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Exploration continues: Electronic tattoo
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Luminous Spaces: Philips & Kvadrat JV
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Shanghai 2005
Habitat: Living off the Grid summ n
Qualities of the Habitat Living ‘off the grid’ House is a living organism with enclosed cycles House is a minipower supply House produces more than it takes Fusion of technology and nature
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HABITAT
Future of the Habitat is smart membranes
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Habitat: Discussing the dream
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Habitat: Sharing the dream – and interacting with it
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Habitat enacted in virtual world, too
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Playful innovation in Second Life
Game initiation
Tasks & Scores
Discussing possible futures
Individual & Collaborative Innovation
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Food for thought summ n
Design Probes: Food - Biosphere
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Design Probes: Food - Diagnostic Kitchen
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Design Probes: Food - Food Printer
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Design Probes: Food - Food Printer
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Provocative Probes/ Critical Design summ n
Building platforms for debates summ n
Playing the futures summ n
Playing the futures summ n