THE FUTURE OF
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Who is Slava Kozlov ?
Born in the USSR, the country that planned to last forever, but doesn’t exist anymore.
Studied mathematics – but got first degree in clinical psychology. Yet worked in social and consumer research companies (degree in Sociology with a focus on the Societies in Transition. Worked for 10+ years with Philips Design’s Strategic (Futures) Innovation team. Head of Summ()n, research consultancy that helps companies to innovate better. Slava Kozlov circa 1972
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Content (roughly)
1. Future developments and strategic directions to anticipate (also with toolkits)
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2. Stakeholder processes: how to work with parties when working on those strategic directions
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3. Insights on international business networks in Eindhoven (with Q&A)
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‘future horizons’ 2
3
1
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‘future horizons’ 2
‘The trends’
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World Population
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World Population
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Do Dutchmen love holidays?
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Is this related to money?
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What else may have an impact?
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Source: trendboekje, www.brabant.nl
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Judi Dench
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NB: Benidorm Bastards
Further reading… and other sources
Regional statistics (e.g., North Brabant Province) Municipal statistics (e.g. Eindhoven gemeente – but also Open Data City etc.) KvK (Chamber of Commerce) (www.kvk.nl) Industry Data but also EU data … and many more!
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For example‌
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‘different futures’, ‘alternative futures’ ‘(im)possible futures’
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Remember the ‘Black Swans’
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Future Scenarios: The Legend
“In one Shell’s scenario, an accident in Saudi Arabia led to the severing of an oil pipeline, which in turn decreased supply. That created ! a market reaction that increased oil prices, allowing OPEC nations to pump less oil and make more money. “The tale spooked [Shell’s] executives enough to make them reexamine their assumptions about oil price and supply. Was OPEC preparing to increase oil prices? What would be the implications if they did? ! “As a consequence, when OPEC announced ! its first oil embargo [in 1973], Shell handled ! the challenges better and faster than the competition. Within two years, Shell moved from being the world's eighth biggest oil company to being the second biggest.”
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(much) More Immigrants
Building Future Scenarios
Burning Man in Eindhoven
(much) Lesser Older People
Oranje feestje
(many) More Older People Oud Terrasje
(much) Lesser Immigrants
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(much) More Immigrants
Imagine that 20% of the Eindhoven population are
(older) people
from Kerala
(many) More Older People
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Kerala?
A kind of language they speak (Malayalam)
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Kerala?
A kind of gods they worship
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Kerala?
A kind of commercials they like
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Kerala?
A kind of people they are
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Kerala
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(much) More Immigrants
What would you do If 20% of the Eindhoven population are people from Kerala ?
(many) More Older People
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Four and the same
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Exploring the future of education with students
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How many Basques are to come to Eindhoven?
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Think about tomorrows, but tell about your thinking today: Visualize & Provoke Conversations
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Think about tomorrows, but tell about your thinking today: Future Probes
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Think about tomorrows, but tell about your thinking today: Future Probes
EINDHOVEN City of light
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Cultural ‘caterpillar’
mainstream avant-garde
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CultureScan ™
Restaurant
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CultureScan ™
Food
Light
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CultureScan ™
Car Design
Fashion
Art
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CultureScan ™
Hyper-Realistic
Graffiti Site in Eindhoven (De Berenkuil)
Self-Referential
Rich, complex colors
Sensual
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Flickering Fashion Fads vs Deeper Cultural Undercurrents
Organic forms Pop-Punk
Interactive experience
Tribal food Crazy light
Techno-Tribalism
Ancient Vitality Restaurant business
??? Food
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Light
Car Design
Fashion
Art
Graffiti
Dutch Design Week
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Thinking on ‘Graying Population’ differently: Granny’s Finest
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Other examples: trendwatching.com
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Other examples: Tom Palmaerts – Youth Trends
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Other examples: Brabant.nl
‌
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OF
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Aligning the futures
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Aligning the futures
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Eindhoven: From… to…
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Philips Legacy
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Unfolding Brainport
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Unfolding Brainport
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From‌.
to‌.
100 + companies 8,000+ researchers 50%+ patents
Open Innovation Share facilities, reduce costs Ecosystem Faster, better, smarter Customer-focused
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From….
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Philips Homelabs
to….
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From….
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Philips Strijp-S
to….
From…. TU/e
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to…. New Learning Landscape
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Exploring Futures
Understanding People
Inn vation
Transforming Minds
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