What Do You Need To Know About Google’s Helpful Content Update?
Introduction to the Google’s Helpful Content Update
As part of its ongoing effort to improve the search experience for its users,
Google has announced a new update that will give preference to what it considers “helpful” content in the search results.
This update is designed to surface content that is more likely to be valuable and relevant to searchers and, as a result, could significantly impact traffic and engagement for websites that are affected by it.
This post will look at the update, how it will work, and some tips on preparing your website for it.
What is the Impact of the Update?
Search Engine Land’s Matt Southern wrote an article recently detailing Google’s Helpful Content Update.
This update is designed to help Google better understand the relationship between pages on a website and to improve the quality of its search results.
In particular, this update will impact how Google treats pages that it considers part of a series or similar.
This update could significantly impact your website, depending on how Google perceives the relationship between your pages.
If you have a lot of pages that are similar to each other or that are part of a series, then this update could cause those pages to be ranked lower in search results.
On the other hand, if you have a lot of helpful and unique content on your website, this update could help improve your ranking in search results.