Contact
Address: N.G.Suncity, Thakur Village, Kandivali, Mumbai- 101
sumedhsonare@gmail.com, sumedh.s@protonmail.com +91 8469022871
Educaton
National Institute of Design
Masters in Lifestyle Accessory Design
System thinking + implimentation
Material/ Colour exploration + Research
Material Manipulation & processes
Trend Research + Speculative design
Form {Emotion & Culture based}
Craft Intervention + Documentation
Symbiosis Institute of Design
Bachlelors in Graphic Design
Identity Design & Branding
Typography & type design
Packaging Design
Illustration + Photography based projects
Publication Design
Basic level courses- Film Making,Animation
Experiences
PRODUCT DESIGN
Folk Product & Design Pvt. Ltd
Product design & development (Bag design)
Experimental bag development
Graphic design + Branding collateral
Material + Trend Research
Surface Exploration
IndOro Product Design Pvt. Ltd.
3D printed jewellery design with rhino & grasshopper in precious/semiprecious metals for domestic market
Language Skills
English (written/spoken advanced)
Hindi (Written/spoken)
Marathi (Native)
Skills
Adobe Creative Suite (Indesign,Illustrator
Photoshop) Sketchbook Pro,Rhino
Ability to work & handle major
Industrial Machines & power tools
Industrial
training
Center For Indian Bamboo Resources & Technology(CIBART)
Products with bamboo/brass for domestic & international market
Elegant Collection Cafeteria based tabletop & furniture
Design & Development of Conceptual diamond studded pendents
Understand Manufacturing Processes
3d Model development + Rapid Prototyping [Graduation Project]
GRAPHIC DESIGN
Cartwheel Creative Consultancy
Typeface Design + Development
Graphic Design applications
MullenLowe Lintas
FMCG prod.Packaging Design [Bru,Axis,Britannia]
Peeble Design
Identity design + Naming + Collateral
Character Design [iPad Games]
Partcipaton/ Achievement
Participation in Bamboo Design Workshop with Hochschule für Technik und Wirtschaft,Berlin, Germany
Finalist in Honeywell Aerospace Challangeto design Interactive Interior for flights for year 2029
Contents
Graphic Design
exploratory bamboo products for cafeteria space
The project is an ongoing collaboration between a craft community and the material Bamboo and investigates towards exploring the material in contemporary context for home and retail spaces. The project dealt with exploring the material Bamboo, within the context of craft community ‘Kotwalia’ in the Gujarat state in India, where the material is available locally to the skilled community.
The products generated were outcome after many iterations, explorations and trials to seek for new ways of manipulating the material, and by doing so moving away from traditional ways of processing the material, which seems to give a certain stereotyped perception of Bamboo and thus reducing it towards being known for inferior quality and associations with decorative handicrafts, within Indian context.
SPONSOR/Client
Centre For Indian Bamboo Resources & Technology (CIBART)
Exploratory new technique based craft product intervention
Guide
Prof.Amresh Panigrahi
The serving tray is a result of creating a composite surface with bamboo crossectional units joined together using industrial adhesives and bamboo interlockings and the surface is defined with the fuction to be used for keeping and serving food items.
For providing support on either edges and value addition, brass is used as a complimentary material radii manipulated with designed tools to production consistacy.
The paper napkin holder explores the technique to generate a conical surface/form which through ideations and defining the utility, resulted in a clam shell form with brass joinaries which lets the user to adjust the opening and stress and due to the faceted form, can be oriented on the surface in various ways and acts to the multisensorial engagment with the users and potential consumers
The surfaces and technique were further explored for creating cafe based utility products including serving tong, Cutlery holder,spoons and folks which had a better chance towards under FMCD (Fast Moving Consumer Durables) towards market viability and economic benefit to the makers
System based mapping
The infographic shows the livelihood linkages and maps the critcal and opportunites, afer detailed ethnographic,organisaton & skill reseaches were carried out towards primary research studies
The project’s inital point was to explore the policies and goals defned by Gujarat govt. towards the beterment and growth of the tribal communites residing in Gujarat and link it with the support, the sponsor organisaton was ofering to aid towards and also seek for areas to investgate into
critcal areas skill based
After the initial mock up successes, the futher direction was to develop paper models and quick MDF mockups which futher aided in the product development process and defining the form and fuctional features which were eventually created using bamboo as the material.
The technique created a no. of directions towards product development within the context of hospitality space towards lighting and furniture product development.
Flat pack stool/side table
The Technique led to the development of a fat pack stool/table which is a alight weight seatng utlising hollow bamboo surface & leg modules and easy dovel joinary defnes the portability aspect & aids in ease of transporaton in a tourist market context
Craft Project
Katchila
kutch craft workshop project in collaboration with Wood-turned
Lacquer craft & Bell-Metal craft
The project was outcome of the collaboration between the Insitite and Kutch Craft community and the outcome is a Lamp targetted towards forign tourist visiting kutch.
The lamp has dual functions, one being aesthetic & other being functional. During the day it has an art sculptural quality creating myraid connotations to the rich heritage to the crafts of the region, and also acts a mood lamp to create an intimate setting for the lounge or the bedroom space and engages with its form and material aesthetics achieved with the the masterskills of the kutch artisans.The product is positioned towards the hospitality/tourist area due to its better visibility and easier reach towards forigners as target market who appreciate & engage with the crafts from the region.
Ethnographic + system study
Material Manupulation
Form + Colour applications
Context Development
Craftspeople engagement + Skill intervention
The product was done under Prof. Amresh’s guidance for a month while guiding through the process GUIDE Prof.Amresh Panigrahi
Visual + Physical ethnographic study
Visiting the Kutch craft cluster & studying the artisans,craft,technique,tools
field study
Ethnographic Observation based
Insight /system mapping
Ideation prototypingform study
Collaborative Execution
Ideaton Process
After mapping the relevant areas and trying the find the best fit to the defiend context, Ideations were carried out to reflect get inspired by the flamboyant form/material/finsih styles of the crafts of kutch and thus explore the aspect of combing two crafts and creating a new expression
Crafing & collboarton workshop
Mapping the insights and connectons with opportunity areas
Prototyping with various materials & executng the concept with collaboraton with interventon of kutch artsans at the insttute
Integraton of technology as lightng with latest photo diode, integrated into the support/legs of the lamp and to render a unique emotve refected resonance from the bells used for aeathetc & utlity form giving fuchtonal purpose
Establish jewellery designer & alumni of Lifestyle Accessory Design dept. co-conducted the module and imparted process oriented approach towards context development & working with material for guiding towards jewellery development process
Alumni of Lifestyle Accessory Design & having rich industry experience in Jewellery sector, co-conducted the course and shared understanding towards form development & material manipulation. Guided in creation of mood board based thought process to reach towards the desired output
GUIDE Maithili Kabre Mandal Sunil Gupta
Unisex adornment inspired from Steampunk subculture
The unisex adornment is a result of mapping and taking inspiration from a subculture ‘Steampunk’ and its values, to create forms that reflect these desired notions by researching and mapping the culture through incorporating the design processes of mapping and creating mood/look board.
The adornment forms are an exploratory concept that evokes the notion of Steampunk’s functional and mechanism based visual language and presents them in the form of pendants which could be adorned on the neck and express the wearer’s persona.
Research
Insight mapping board
Research on ‘Punk’ & ‘Steampunk’ culture & derive keywords to fuel the creative process of board development
The research was translated through careful selection of the images composed systematically with trigger elements and strong keywords to direct the form development and material manipulation
Ideation
The concepts were ideated to resonate with key words and visual defined on the mood board and to seek for possible forms that could be achieved with metal scmitting tools and processes
Prototyping
The adornment further takes aggressive form results in pendant/locket
The jewellery used to store /change.
The pnkwhel* is a its ode to victorian machinary and relates renewable energy era. The adornment form lets the wearer engage classic sophistcaton
adornment developed through ideation process takes it cues from Flail* a medival weapon’s form and fission reactor chamber and pendant/locket format.
jewellery opens to expose cavity that could be store compact personal belongings pendrive
rotatng/spinning turbine adornment that pays victorian rotaton mechanism gears of steam engine relates to the same context in contemporary era. form is fusion of modern & classic sensibilites and engage with it sensorially and project the inherent sophistcaton through the form and marterial language
Bag Design
SanCross
Crossbody bag design for Business professionals and urban working youth
The unisex crossbody bag is an outcome of understanding the needs of the urban business proffessional users and creating concepts that would target their contemporary needs from a bag while maintaining a certain design language to appeal to their modern sensibilities.
The project looked into the usage of natural material and hardware that could compliment the overall aesthetics.
User-Centered approach
Form/Utility analysis
Material Interaction
Ergonomics
User Requirement Analyisis
Occupation based analysis
The process started by assessing the needs of the user and by shadowing the user group derive insights to create persona and map the emotional map that could reflect the embodiment of the values into the form
Concept generation
Material Incorporated
Hunter leather
Waterproof Canvas Metal zippers SS Hardwares
Gasset space
Metal Zipper
Hiblack metal zipper to enhance the sophistication value and secure the contents while positioning the puller under the flap for added psychological comfort
Internal storage for securing 13” laptop and has capacity for storing books/headphones
Bottle/umbrella storage unit
Cotton Lining
Knit braided elastic band
Handle
handle incorporating hunter leather for durability and for better orientation while travelling and secure grip
Utility pocket
heavy padded pocket with satin lining to storing harddrive/ powerbank / foundation kit
Additional space to storing wallet/ cards/ bills / sanitary napkins
magnetic concealed button
For secondary security and ergonomic handrest feature with radii
For easier secured access to stored objects while travelling, adapting to spontanous behavior and negating the use of zipper
Rear storage
Storage for imporatant documents and secondary objects that need to be concealed from direct access
Vertical storage pocket
Utility for storing long charging cables and power bank
Organisational Storage unit
Elastic linear grid storage space to organise stationary/cables/datacard/usb devices
Reverse orientation of zipper to secured & quick access to stationary while on the move
Graphic Design
Branding & Identity Design
Pureganic
Identity & packaging design for agro based business
The project involved understanding and sythesizing brief towards creating a brand name, and then create a visual language & identity which could communicate the brand ethoes and vision & aid towards better communcation to the target market.
The deliverables included creating identity, illustration, information system & packaging labels for the client.
Brand Naming (sythesising vision)
Branding Strategy
Identity Design
Visual Language
Packaging collaterals
Client Brief Sythesis Brand Naming Identity development Applications
brand naming concepts
Identty symbol and logotype
{ Pure + Organic }
Branding & Identity Design
Otenga
Identity & Branding design for Cafe space
Identity design project for a cafe space showcasing and serving authentic north eastern cuisines in Ahmedabad.
The project invovled understanding the cultuaral aspects of rich food heritage unknown to the masses and showcasing it in a clean, modern interpretation to sensitise and relate to the primary target audience being urban youths and masses alike.
Essential ‘Otenga’ is a special fruit found in North-Eastern hills and has herbal and medicinal properties and is a fruit which booms into a flower. The founder wanted an identity which could reflect the idea of a collaborative co-work cafe through the identity treatment.
Brand Naming (sythesising vision)
Branding Strategy
Identity Design
Visual Language
Packaging collaterals
Identity development
The startng point of conceiving the identty was the fruit itself which has a layered form . The decision to play around the shape and form was taken with the client and explore the possibilites to create an engaging identty.
Exploring shapes & identity languages
project
otenga otenga otenga
Brand Colour swatches
Explored and created various options to understading the visual affinities of the client
Visual elements for creating a visual language and applications to further extend the branding narrative
The finalised identity chosen by the client uses lettered type and modulated lines which flow around the letterforms in a closure while inviting the observer with a recall value of the ‘Otenga’ fruit and the notion of bringing the community together with the food
