the
sugarlump + kindness project
where small business sparks big change.
REAL ESTATE GROUP ESTATE
what is sugarlump?
When kids love who they are and share kindness with others, their heart sparkles with pure joy. That feeling is a sugarlump. It radiates from their hearts like sunshine until everyone is touched by the glow.
family-neighbors-classmates-community
sugarlump the movement
A heart-led calling that turns small businesses into interactive hubs of kindness.
How:
AR-powered neighborhood scavenger hunts
Real-world kindness missions for kids
Donations to local schools for every charm earned
Kindness is magic you can feel. Pass it on.
why it matters
In a divided world, kindness brings us together.
Kids build confidence, empathy, and joy.
Families create core memories.
Businesses become community heroes.
Schools get much needed funding + engaged, empathetic and cooperative students
how it works
1. Kids scan AR sticker at your business
2. A 4D character appears with a kindness mission
3. Kids complete the mission
4. Return to your shop to redeem a kindness charm (and another little gift of your choice)
5. A donation goes to their school
why its good for kids
Sugarlump Builds Character. It turns kindness into action, and kids into heroes.
Each 4D kindness mission helps kids:
Feel emotionally strong – learning empathy and courage, and feeling love & joy
See their impact – earning charms that reward their real-world good deeds
Grow emotionally – by connecting happy feelings and meaningful acts of service
Build confidence – knowing they are capable of making a difference
Create kindness habits – that will shape who they become
sugarlump ® kindnessproject
why you will love it
Turn Your Business into a Kindness Magnet
Host a treasure hunt with heart! Families and students visit your shop to scan their magical AR kindness mission… then return to redeem their rewards. That’s two joy-filled visits and one unforgettable experience.
Attract Hundreds (Even Thousands) of Local Lake Oswego & West Linn Families
Tap into a ready-made community of 5,000–11,000 kids& their grown-ups looking for meaningful ways to connect. And guess what? They’ll remember your business as the one that made it magical. That equals brand loyalty for life.
Your Brand, Front & Center
Our customized sponsorship kits spotlight your business’s logo and kindness contribution — in-store, in schools, and in every child’s home. That’s branding with heart.
Help Build Kids' Character
Sponsors aren’t just businesses — they’re mentors, role models, and kindness champions. You’ll be part of a citywide mission to grow good humans with big hearts and strong values.
Support Our Schools
Each kindness mission helps fund schools, with your business as the proud supporter. It’s philanthropy made joyful, visible, and community-powered.
Boost Cross-Sector Foot Traffic
Participating locations include fire stations, police departments, libraries, and city offices — turning your town into a kindness adventure map. And your shop is right there on the trail.
sugarlump
the magic you get
AR Kindness Mission design
Custom digital & print materials
App & Web exposure
Branded reward item
Full launch support
Analytics of visitors, breadcrumbs
a) Customized 4D/AR “Kindness Project” Video (1 year)
b) 4D/AR QR Stickers (10)
c) Sponsor Logo + Link to your website on app
d) Sugarlump Sponsor Counter Card Displays (2)
e) Sugarlump Sponsor Window Posters (2)
f) Customized Web Page Template (1)
g) Customized Social Media Template (1)
h) Customized Brag Tag® Kindness Charms (5000)
i) Sponsor Sugarlump Log Book (1)
Membership Cost $650/month ($7800/year)
sugarlump kindness project package
sug
arlump ® kindnessproject
4D/AR QR Stickers Posters + Counter Cards
Side 1
Brag Tag® Kindness Charm
2
Social Media Templates
We’re partnering with Sugarlump for the Lake Oswego “City of Sweetness” Project! We will complete over 5,000 acts of kindness while supporting our schools!
At Tercek Real Estate Group, we’re helping rebuild our neighborhoods, one act of sweetness at a time. Complete our kindness project and get a Brag Tag® kindness charm + a free water bottle decal!
Side
who we partner with
Past & Dream Collaborators
hoda on the road-a
Barre 3
Zupans
Olivia Moultrie (Nike + Thorns)
Salt & Straw
Dub Box Selis
Audi Blazers
Dischinger Orthodontics
Wieden + Kennedy
letter from erin
Dear Friends, Sponsors, and Community Builders,
Our world is in big trouble. But change can start small. Sometimes, all it takes is a little person — loving who they are, and sharing joy with creative kindness.
Sugarlump was born 21 years ago alongside my daughter, Elliot. As I watched her grow, it reminded me of the magic I once felt as a little girl: glitter, stickers, rainbows, coloring contests. That same joy was once my lifeline — a way to heal from heartache.
At age nine, I was the target of a “mean girl.” It was brutal. I lost my friends, and school became a place of torment instead of learning. I felt completely alone — voiceless, invisible, and broken.
But somehow, in the darkness, I found a tiny light inside myself.
I started drawing. I made little characters of my classmates and passed them around like tiny love notes. Soon I began to see something miraculous: joy. My sadness faded as kindness took root. Creating and sharing those drawings connected me with others and I found healing through imagination, empathy, and self-expression.
That moment changed my life — and, without knowing it, planted the seed for sugarlump.
As I grew up, I became a professional designer and creative director, working on powerful global brands like Nike at Wieden + Kennedy. I learned how to craft stories that move people — and now I use those same skills to move something even more important: the hearts of children.
Sugarlump is more than a brand. It's a mission.
It’s a kindness-powered world where kids go on real-life adventures — collecting stickers, scanning magical QR codes, and completing acts of kindness that make a real difference in their homes, schools, and neighborhoods.
We use augmented reality, experiential design, storytelling, and character-building missions to help kids do something radical in today’s world: Love themselves.
Celebrate others.
Build joy, on purpose.
Sugarlump helps kids feel their value. It gives them tools to connect, create, and build the world we all wish existed.
The truth is, we can't wait. Our children are growing up in a noisy, divided, and sometimes cruel world. But if we give them kindness, empathy, and emotional tools early on they will change it.
Thank you for being part of this mission. Together, we can rebuild our neighborhoods and help our kids create a world they want to live in. One sticker. One story. One child at a time.
With hope and heart,
Erin Rouse Founder & Creative Director
let’s spark something sweet
Ready to Become a Kindness Hero?
You're helping build a child’s best memories–moments of joy, generosity, and family. That’s loyalty money can’t buy.
This isn’t just advertising–it’s alignment with purpose. When you join the Sugarlump Kindness Project, your brand becomes part of something kids will remember forever. A place where magic begins.
Kindness is magic you can feel. Pass it on.