sugarlump +
kindness project
A heart-led calling that aligns joyful, social-emotional learning with real-world impact–while actively engaging families, teachers, and communities.
How:
Augmented Reality neighborhood scavenger hunts
Real-world kindness projects for kids and families
Donations to local schools for every Brag Tag® earned +
Kindness is magic you can feel. Pass it on.
+ sugarlump
Sugarlump + School Life: A Partnership to Power Up Kindness
This is a strategic joy-filled partnership between Sugarlump + School Life–combining our shared mission of empowering students through character, confidence and creativity. Together, we can bring the Sugarlump Kindness Project to life in elementary classrooms across the country with products, programs, and purpose that delight kids, families, and educators alike. It also “brings back the neighborhood” with instinctive values where communities re-connect.
Sugarlump School Program Highlights
Grades K–6 | Local Classrooms | Big-Time Impact
Fun Meets Character Development: Students are inducted into the Sugarlump “Kindness Projects,” a series of joyful, emotionally uplifting, character-building experiences.
Social-Emotional Growth: Each mission strengthens confidence, self-worth, empathy, and resilience–with a strong positive mental health outlook.
Interactive Family Engagement: Parents guide kids through AR-powered kindness treasure hunts in the community, unlocking rewards, tokens, and special prizes.
Cash Back to Classrooms: Participating schools receive a share of Sugarlump’s local business sponsorship revenue, allocated based on the number of classrooms that complete the missions.
Revenue Opportunity for School Life: School Life becomes the exclusive product fulfillment partner for Sugarlump’s:
• Brag Tags®
• Achievement Certificates + Prizes
• School & Student Merchandise
School Engagement Strategy
• Use School Life’s network of principals, teachers, and district leaders to introduce the Sugarlump program to local elementary schools.
• Deliver presentations to school leadership teams to showcase how Sugarlump + School Life helps meet SEL, family engagement, and school fundraising goals.
Revenue Distribution
A portion of business sponsorship revenue is distributed to each school based on classroom participation, as an end-of-year cash contribution.
Initial Beta Launch: Lake Oswego & West Linn, Oregon
• 18 Local Schools (Public & Private)
• Estimated 252–378 Classrooms
• Estimated 5,000–11,000 Student Participants
This pilot provides a scalable model for expanding into districts nationwide–and is ready to roll with School Life’s support!
The Sugarlump Promise
We are building joyful experiences that live in kids’ hearts and classrooms long after the kindness projects are done–and we want School Life to help us power that magic.
Let’s spark something big. Together.
how it works
1. Kids scan QR sticker at sponsor’s location.
An animated character appears (on the phone) with the sponsor’s kindness project. Our state-of-the-art Augmented Reality program allows the video to show up in the current location!
Kids (and their grown-ups) complete the kindness project. (Bake cookies for a neighbor, teach your grownup a new dance move...)
Kids return to the location, show a photo of the finished project, get a completion certificate, receive a Brag Tag® & another treat!
A donation goes to participating schools.
Side 2
Side 1
benefits for business
a) Customized 4D/AR “Kindness Project” Video (1 year)
b) 4D/AR QR Code Stickers (10)
c) Your Logo + Link to Your Website on App
d) Sponsor Counter Card Displays (2)
e) Sponsor Window Posters (2)
f) Customized Web Page Template (1)
g) Customized Social Media Template (1)
h) Customized Brag Tags® (5000)
i) Sponsor Sugarlump Log Book (1)
j) Full Launch Support
k) Link to Your Site on sugalump.love
l) Supporting Marketing+Advertising Materials
Membership Cost $650/month (one year commitment)
kindness project package
4D/AR QR Stickers
We’re partnering with Sugarlump for the Lake Oswego “City of Sweetness” Project! We will complete over 5,000 acts of kindness while supporting our schools!
At Tercek Real Estate Group, we’re helping rebuild our neighborhoods, one act of sweetness at a time. Complete our kindness project and get a Brag Tag® kindness charm + a free water bottle decal!
Posters + Counter Cards
benefits for kids, families & schools
1. Builds Confidence Through Action
Kids aren’t just told to “be kind”–they embrace it in tangible ways:
- Completing real-world kindness projects
- Making a visible difference in their community
- Receiving positive reinforcement and rewards
This helps them feel empowered, capable, and seen.
2. Supports Emotional + Social Learning
Every mission builds SEL (Social and Emotional Learning) skills:
- Empathy (thinking of others)
- Gratitude (appreciating the world around them)
- Communication (expressing appreciation, helping out)
- Self-awareness (recognizing the impact of their actions)
These are the same skills that boost long-term happiness, success, and resilience.
3. Turns Screen Time Into Purposeful Play
Kids love tech—but not all tech is created equal. Sugarlump uses Augmented Reality in a way that’s:
- Screen-lite (no apps or long screen time)
- Play-based but purposeful
- Offline-first (missions happen in the real world!)
This blends their digital world with real-life action, making the experience feel magical and meaningful.
4. Connects to School & Service
Each completed kindness mission generates donations back to participating schools–offering an uplifting new funding stream with no selling or fundraising required. Each Brag Tag® Kindness Charm = a donation to their school. So kids see:
- Their actions making a real impact
- Their kindness supporting their classroom, teachers, and friends
- A direct link between service and results
This creates a culture of civic pride and community ownership early on.
5. Strengthens Family + Community Bonds
Each kindness mission happens outside the classroom with family support. It brings parents into their child’s learning in fun, easy ways–strengthening home-school partnerships.
Parents and caregivers are invited into the experience:
- Completing missions together
- Visiting local businesses as a family
- Sharing joyful moments and stories It creates shared memories, family traditions, and real connections with people in your neighborhood.
Sugarlump is especially good for schools because it aligns joyful, social-emotional learning with real-world impact–while actively engaging families, teachers, and communities. Kids feel brave, kind, capable, and connected. They learn that kindness is an adventure, a power, and a pathway to change.
who we partner with
Past & Dream Collaborators
hoda on the road-a
Bridgeport Village
Zupan’s
Olivia Moultrie (Nike + Thorns)
Salt & Straw Dub Box
School Life
Audi Blazers Dischinger Orthodontics
Wieden + Kennedy
ready for the magic?
sugarlump
Kindness is magic you can feel. Pass it on.