Proposal - Paddington BID

PADDINGTON

ALL CHANGE PA D D I N G T O N B U S I N E S S I M P R O V E M E N T D I S T R I C T P R O P O S A L

‘Paddington is developing rapidly with first class infrastructure and huge potential. This combination makes it a great area for business which is why we moved here. Supporting the BID will secure a better marketed, cleaner and safer Paddington.’ David Endicott Wells Palmer 1 South Wharf Road

Contents Section one The BID Proposal 1.1

The BID Proposal In Summary

1.2

The Paddington BID Area

10

6

1.3

BID Services

12

What has already been achieved

12

What the BID will deliver

15

Clean and Attractive

15

Safe and Secure

16

Marketed and Involved

19

S e c t i o n t wo D e l i v e r i n g t h e B I D 2.1

BID Budget and Costs

22

BID Budget

22

BID Levy Rules

25

2.2

BID Management and Governance

26

2.3

The BID Team

28

2.4

Measuring Performance

30

2.5

The BID’s Key Performance Indicators

30

Local Service Baselines

30

Further Information

32

‘Praed ‘PraedStreet Streetwas wasreally reallyrun rundown. down.

The ThePartnership Partnershiphas hasalready alreadymade made aabig bigdifference differenceand andI believe I believethe the BID BIDwill willbuild buildon onthis. this.That's That'swhy why I support I supportthe theBID.’ BID.’ Ash AshAmin Amin Photo PhotoSprint Sprint Street 191 191Praed PraedStreet

1.1 The BID proposal in summary What is Paddington BID? The Paddington BID is promoted by Paddington Waterside Partnership, working with local businesses. Over the past four years it has tested projects to improve the performance and appearance of Praed Street and the surrounding area under the banner of ‘Paddington Circle’, creating a more appealing environment, reducing crime, marketing the area and providing a voice for local businesses.

In February 2005 local businesses will have the chance to decide whether these improvements should continue by voting to set up the Paddington BID. If businesses vote for it

The pilot BID has already improved the appearance of Praed Street.

to go ahead, the Paddington BID will create a step change in people’s perceptions of Paddington. It will empower

Despite its self-evident vitality and the advantage of being

businesses, who will control it and pay for it through a small

at the heart of an international, integrated transport hub, the

additional levy on their business rates.

Paddington area has suffered commercially over the past five to ten years and, in some places, exhibits poor environmental

Why does Paddington need a BID?

quality. The opportunities for improvement are enormous.

The Paddington area contains an abundant mix of offices,

The area is adjacent to one of the largest regeneration

hotels, shops, cafes, restaurants, public houses, health,

schemes in the country – Paddington Waterside. New offices,

residential and community uses, with a rich, diverse and

shops and homes will bring enhanced prospects for the entire

valuable heritage. It is home to the key district centre

area. In order to maximise these opportunities, a Business

of Praed Street and the well-established hotel quarter

Improvement District is proposed, recognising that small scale

southwards to Sussex Gardens. Over 400 businesses

improvements and actions at the very local level are just as

operate in the area, contributing to Paddington’s economy

important as major regeneration in delivering a sustainable

and standing as a commercial location.

future for the wider Paddington.

6

Paddington Business Improvement District Proposal

‘We are looking forward to a stronger business community who will lead Paddington towards a cleaner, safer and better promoted future.’ Vaughan Smith Frontline Restaurant 13 Norfolk Place

What will a BID for Paddington deliver?

∑The BID will position Paddington as a destination of choice

The BID aims to provide a cleaner, safer and more attractive

through a programme of events, a range of marketing

Paddington, creating a better trading environment for

tools and enhanced retail promotion, changing the image

businesses, bringing more customers to the area and

of Paddington for the better by encouraging more visitors,

encouraging tourists to stay in the area. It will trial innovative approaches to commercial and environmental problems, put

shoppers and tourists to enjoy this vibrant quarter of London. ∑The BID will create a voice for businesses in the Paddington

businesses centre-stage in voting for the BID and overseeing

area, unlocking new areas of funding and acting as an

its operation and will benefit businesses, residents, visitors,

advocate and lobby vehicle on issues of priority for local

tourists, property owners and Paddington’s workforce.

businesses.

The BID proposal is for four years, from 1 April 2005. It will deliver a range of services under the headings of ‘clean and

How much will it cost?

attractive’, ‘safe and secure’ and ‘marketed and involved’:

Two-thirds of businesses would pay less than £10 per week for the Paddington BID. The proposed financial model sets

∑The BID will upgrade the visual appearance of Paddington,

a levy for businesses with a rateable value of £5,000 and

with greening projects, anti-flyposting and graffiti

above, at a rate of 1.5% for hotels and 2% for all other

treatment, frontage improvements and a ‘Capital Fund’ of

businesses, recognising the very significant rateable value

£150,000 – creating an attractive, well-maintained and

differences between hotels and other businesses in the

pleasing environment.

BID area. This raises over £300,000 per annum and, with

∑The BID will create safer and more secure environments for visitors, customers, residents and staff by funding

voluntary contributions, brings the total to over £1.6 million across the proposed four-year BID lifespan.

police personnel dedicated to the BID area, assisting with

8

the introduction of CCTV, rolling out the successful

How have plans for the BID been drawn up?

Pubwatch scheme to shops and businesses throughout

The BID proposal has been drawn up by listening to business

the BID area and creating an action plan for a balanced

concerns, ideas and priorities over the past four years. The

evening economy at Paddington.

‘Vision for Praed Street’ programme in 2001/02 saw more

Paddington Business Improvement District Proposal

‘Prospectus for Consultation’ was issued in July 2004 and explained the BID’s outline plans. More than 100 businesses were able to respond to the Prospectus in detail, helping to shape this final BID proposal.

The BID for Paddington is firmly rooted in business priorities. The BID will only provide services that local businesses want. The services will bring benefits to local businesses, their staff and customers, the local community and visitors to Paddington and will be additional to the services already supplied by Westminster City Council.

Projects and initiatives will be monitored and measured to ensure quality and impact against BID objectives.

W ho w il l r u n t he BI D? The BID will be administered by a Company set up specifically The BID will enhance Sussex Gardens as a key gateway to Paddington.

for this purpose. The Paddington BID Company will be managed by a Board of Directors representing all the business sectors in

than 90 local businesses and organisations set the foundations for the pilot BID. A ‘Community Safety Audit’ with

the BID area, run by and for local businesses.

The BID Company will contract with Paddington

118 residents, 82 visitors and 15 businesses in 2002 focused

Waterside Partnership Ltd. to deliver the BID services on a

on perceptions of Paddington and priorities for tackling

day-to-day basis. The Paddington BID will work closely with

crime. The BID’s ‘Perception Analysis Study’ saw 178 local

key service providers as partners, including the Metropolitan

businesses give their views between December 2003 and

Police, Transport for London and Westminster City Council.

March 2004 on what had been achieved to date and what

This will ensure that businesses receive the highest levels

services they would support within a BID. The BID’s

of service possible, in a co-ordinated and targeted manner.

9

1.2 The Paddington BID area The area from Praed Street to Sussex Gardens, the ‘front door’ to Paddington, is used every day by in excess of 100,000

T h e f o l l o w i n g s t r e e t s ar e i n c l u d e d , e i t h e r i n w h o l e o r i n pa r t :

people, be they passengers, visitors, employees, shoppers, tourists or patients. 80,000 use Paddington mainline station daily with 15,000 people using the Heathrow Express; the

Bishop’s Bridge Road (pt)

Norfolk Place

area includes more than 80 hotels, with two anchor Hilton

Bouverie Place

Norfolk Square

hotels, and Praed Street alone offering more than 1,400 hotel

Chilworth Mews

Norfolk Square Mews

rooms; 10,000 people currently work in the area, with this

Chilworth Street (pt)

Praed Mews

figure likely to increase to between 20,000 and 30,000 over

Cleveland Terrace (pt)

Praed Street

the next ten years.

Conduit Mews

Rainsford Street

An area of intense activity and movement, the proposed

Conduit Passage

St Michael’s Street

BID covers a precisely defined geographic area, stretching

Conduit Place

Sale Place

from Eastbourne Mews and Chilworth Mews in the west

Craven Road (pt)

South Wharf Road

to abut with Edgware Road in the east; from Eastbourne

Eastbourne Mews

Southwick Mews

Terrace, Praed Street and South Wharf Road in the north

Eastbourne Terrace

Southwick Street (pt)

to Sussex Gardens in the south.

Edgware Road (pt)

Spring Street

Harbet Road

Star Street

eligible to vote on the BID proposal (with rateable values

Junction Mews

Sussex Gardens (pt)

of £5,000 or more), with a combined rateable value of

Junction Place

Talbot Square

almost £29 million.

London Mews

Westbourne Terrace (pt)

London Street

Winsland Mews

Norfolk Crescent (pt)

Winsland Street

Within the BID area there are currently 380 businesses

For the BID vote to result in a successful outcome, a majority of the votes cast both by number and rateable value must be achieved.

A map of the BID area can be found on the inside back cover.

10

Paddington Business Improvement District Proposal

‘We’re supporting the BID because we believe that it will improve Paddington and make it a more desirable place for tourists to come and spend their money.’

Paul Charalambous Stylotel 160-162 Sussex Gardens

1.3 BID services The Paddington BID will empower local businesses to create a

street furniture with ‘Dacrylate’, to enable quick removal of

vibrant and prosperous Paddington, producing a unique place

stickers and posters, installing 26 hanging baskets along

to live, work and visit. The BID will deliver a range of projects

Spring Street, London Street and Praed Street and carrying

and services to achieve this. It will show a marked improvement

out deep cleansing and chewing gum removal along

in customer satisfaction, increase footfall, visitor and customer

sections of Spring Street, London Street and Praed Street.

spend, ensure people feel safer, create an enjoyable atmosphere

Delivering wholesale frontage improvements to a range

and re-position the retail and leisure market at Paddington.

of shops and businesses, with nine funded in Praed Street,

The BID will establish Paddington as a destination of choice

Norfolk Place, Craven Road and Spring Street and a further

and it will be measured and monitored to demonstrate to

21 having received small-scale assistance.

businesses how their money is being spent.

Establishing Paddington’s very own Pubwatch scheme,

What has already been achieved

has 101 active business members.

with 18 members, and the Paddington BID Forum, which The pilot Paddington BID has delivered a number of project

Running more than 25 separate business promotion,

successes over the last four years, making a positive

networking and briefing events, including the successful

contribution to the quality of the environment in the local area,

‘What’s Your Flavour?’ food, music and film festival held in

making Paddington cleaner, greener, safer and more successful

summer 2004.

commercially. Since January 2001 the pilot BID has carried out a

Instigating visual audits and reporting systems of

range of demonstration projects and services under the banner

environmental and community safety conditions.

of ‘Paddington Circle’. These initial improvements have been

Bringing new, extra dedicated Police and Police Community

supported by Single Regeneration Budget funding from the

Support Officers and three Paddington Rangers to the BID area.

London Development Agency through the Circle Initiative, led by

Using more than £700,000 of Single Regeneration Budget

Central London Partnership. Project achievements include:

funding and attracting more than £2 million of additional funding, working in partnership with Westminster City

12

Tackling environmental problems by treating 52 commercial

Council, the Metropolitan Police and Transport for London

premises with anti-graffiti paint, treating 120 pieces of

to deliver a range of co-financed projects.

Paddington Business Improvement District Proposal

OPPOSITE PAGE Top left: Anti-graffiti treatment of commercial premises.

Top right: The Paddington Rangers scheme. Bottom left: Dacrylate treatment ensures easy removal of stickers and posters. Bottom right: Shopfront improvement programme.

‘It’s time for the businesses to get together and have a stronger voice and to promote Paddington. That’s why I support the BID.’ Andreas Economou Apek Pharmacy 107 Praed Street

Clean and attractive What the BID will deliver

Anti-graffiti treatment; extending coverage of anti-graffiti

Paddington BID will build on this success and if businesses

treated commercial premises, by working with Westminster

vote to set up the BID in February 2005 it will deliver services

City Council’s approved contractors, which together with the

and projects under three key priorities:

training of business personnel to remove graffiti effectively, will see the creation of a ‘graffiti-free zone’ at Paddington.

Our plans: Clean and Attractive

Visual audits; stepping up visual audits, adding new

A n t i - f lypo st i ng ; the BID will roll out its anti-flyposting

hotspot zones to take in the whole BID area, identifying

‘Dacrylate’ treatment to the whole BID area, by working

and tackling a range of environmental conditions to

with Westminster City Council’s Highways team and their

ensure a well-managed area.

approved contractors, ensuring easy and rapid removal

I nvestment in Pa dd i n g t o n ; acting as an advocate for

of flyposting and stickers, presenting a cleaner and more

investment in Paddington, lobbying and bidding for

attractive Paddington.

external funding from public and private sector sources,

Shopfro nt i mprovement programme; improving

complementing and adding real value to BID income

frontages to reflect their original Victorian splendour,

and projects.

renewing signage and fascia, funding cosmetic repairs

Capital Fund; creating a Capital Fund by building up

and providing advice to businesses on all aspects of

surpluses in initial years, enabling businesses to identify

frontage improvement.

specific large capital projects in the early stages of the

G reening s chemes; continuing to upgrade the visual

BID for implementation from year three onwards. In

appearance of the area, adding colour and seasonal

partnership with Westminster City Council the BID will

variety through an extension to hanging basket

identify schemes such as road safety improvements,

coverage, new individual surface-level greening schemes

repaving, resurfacing and lighting, unlocking new funding

and improvements to hotel gardens in Sussex Gardens,

where possible. This capital fund sits at £150,000. On top

creating an attractive, well-maintained and pleasing

of this the BID will set aside an annual amount of ‘block

environment.

funding’ for environmental projects, totalling in excess of £100,000 over the life of the BID.

15

Safe and secure Our plans: Safe and Secure Community Safety Team; the pilot BID is already using funding to support one new extra dedicated Police Constable and two Police Community Support Officers.

If the BID goes ahead we will continue to support this community safety team and enhance it with an additional team member. This will deter crime, reduce fear of crime and assist visitors and tourists to Paddington by providing a dedicated frontline response team patrolling the BID area.

CCTV; championing the introduction of CCTV, providing 24-hour monitoring, exploring new technology options such as wi-fi and working closely with the Metropolitan Police, the Westminster CCTV Trust and Westminster City Council, creating a safer Paddington for all.

Eveni ng e co no my ; producing a strategy and action plan for a balanced evening economy, promoting increased footfall and levels of natural surveillance after office hours.

Business and shop watch; extending the BID’s successful Pubwatch scheme to form business and shop watch schemes throughout the BID area, enabling businesses to offer safer and more secure environments for their staff, visitors, clients and customers.

The BID will bring dedicated police to Paddington.

16

Paddington Business Improvement District Proposal

‘The Partnership helped me organise and pay for my beautiful new shop front. Everyone compliments and says it stands out – it definitely helps with sales.

I strongly urge everyone to support the BID, so we can improve the area and prosper together. ’ Mukesh Gohil MK Studio 75-77 Praed Street

‘In terms of improving the image of the area and the expected increase in quality customers, a body that is accountable to levy payers, which co-ordinates neighbourhood business interest and pooled funds should be a positive step to achieving this aim.’ Teri Hani Sales & Marketing Director Norfolk Plaza Hotel 29-33 Norfolk Square

Marketed and involved Our plans: Marketed and Involved Events programme; the BID will bring a dedicated programme of events, showcasing Paddington’s offer, including initiatives such as guided walks, music, food festivals and themed markets, encouraging more visitors, employees and tourists to enjoy this vibrant quarter of London.

Business promotion; creating online and hard copy business directories to market Paddington’s extensive range of hotels, restaurants, shops and services, supporting the expansion of Paddington’s retail mix and offer, providing a better link with retail at Paddington

Brunel-guided walk, April 2004

What’s Your Flavour?, September 2004

Station and thereby increasing local spending.

Re -p o s i t i o n i ng Pa dd i ng t o n; applying a number of

Voice for businesses; bringing a collective voice for

promotional tools to brand Paddington within the

businesses at Paddington, enabling them to influence the

marketplace through press, media and advertising,

nature and scope of services and investment throughout

working in partnership with Visit London to position

this dynamic area. Businesses have specifically sought

events and offers within a strategic London-wide setting.

support from the BID on planning, parking and traffic, crime, vice and community safety issues.

BID Company and Board of Directors; establishing a notfor-profit BID Company and Board of Directors, drawn from businesses across the BID area, representing business needs and ideas throughout the life of the BID. The BID’s Company will set up dedicated, business-led themed committees around the BID’s key project areas, putting businesses central to operations.

19

‘The Paddington BID is an excellent opportunity for local businesses to work together to promote and improve the area.

It enables us to have a greater voice.’ Neil Manning Granville's 9 Spring Street

2.1 BID budget and costs It is proposed that the Paddington BID will initially have a life

The BID levy raises over £300,000 a year (see opposite).

of four years, from 1 April 2005 to 31 March 2009. This will

With voluntary contributions this figure rises to over

allow the BID to have the greatest positive impact on the

£1.6 million over the proposed four year lifespan of the BID.

area, allow it to respond over time to changes in the area and new business priorities and will ensure that local businesses’

BID Budget

money is not wasted by short-term priorities. Towards the end

The BID budget sets out the share of income and resources

of the four-year term, local businesses will be able to vote

across each of the BID themes. Staff costs will be kept to a

again on whether the BID should continue.

minimum, with the BID operated by Paddington Waterside

Two-thirds of businesses would pay less than £10 per week for the Paddington BID. The financial model used to

Partnership’s staff team.

To maximise involvement and responsiveness, there

generate income is based on a 1.5% BID levy for hotels and

will be significant blocks of unallocated funding, allowing

a 2.0% BID levy for all other businesses, recognising the

business input and new ideas generated as a result of

very significant rateable value differences between hotels

changing circumstances. This equates to in excess of

and other businesses in the BID area.

£250,000 throughout the life of the BID.

Voluntary contributions have been incorporated into the

External funding from sources such as public sector

BID financial model to include landowners who have not been

grants and income is not shown in the budget, which would

recognised within the government’s BID legislation and also

therefore be additional.

to enable those organisations and companies outside or

A BID levy collection rate is assumed to be 95%. The BID

bordering the BID area to contribute to the BID. Several

levy collection fees and BID running costs (such as legal and

contributions have already been committed – from Prudential,

accountancy services) are also shown in the budget.

Marks & Spencer, MediCentre, Derwent Valley, Heathrow

Once the BID is fully operational, significant changes to

Express and Paddington Waterside Partnership. Discussions

budget priorities can only be made at a BID Company Annual

continue with other local companies and landowners.

General Meeting, or an Extraordinary General Meeting, to

Paddington Waterside Partnership will underwrite the

which all businesses will be invited.

voluntary contributions in the first year of the BID’s operation.

22

Paddington Business Improvement District Proposal

The BID Board of Directors will prepare an annual action

Hotels 30% Retail 10%

Levy 81%

Offices 43% Health 6%

Voluntary 19%

Restaurants, cafes & public houses 9% Others 2%

Levy income by sector (2005/06)

A l l i n c om e ( 2 0 0 5 / 0 6 )

Levy income (2005/06) No

BID Levy Payable

% of BID Levy Income

Retail

116

£35,220

10%

Health

11

£20,590

6%

Restaurants, cafes & public houses

62

£34,005

9%

Hotels

87

£108,044

30%

Offices

91

£155,941

43%

Others

13

£7,246

2%

Totals

380

£361,046

100%

plan for Company approval prior to the commencement of each financial year. Plans will set out project details, costs, targets and delivery mechanisms under each themed heading.

23

Clean and Attractive 16% Safe and Secure 36% Contingency 5% BID Running costs 9% Marketed and Involved 15% Staffing 19%

Expenditure by project area over life of BID

Proposed BID income and expenditure (all years)

Income Levy Income (95%) Voluntary Contributions Total Expenditure

05/06

06/07

07/08

08/09

Total % of total

£

£

£

£

£

%

324,918

334,666

344,706

355,046

1,359,336

81%

80,000

80,000

80,000

80,000

320,000

19%

404,918

414,666

424,706

435,046

1,679,336

100%

£

£

£

£

£

%

18,500

32,500

32,500

182,500

266,000

16%

111,000

114,300

237,699

141,200

604,199

36%

Marketed and Involved

68,500

57,830

58,170

72,520

257,020

15%

Staffing

77,000

79,310

81,689

84,140

322,139

19%

Clean and Attractive Safe and Secure

BID Running Costs

39,000

36,255

36,518

37,788

149,561

9%

Contingency

20,000

20,000

20,000

20,000

80,000

5%

334,000

340,195

466,576

538,148

1,678,919

100%

Net

70,918

74,471

-41,870

-103,101

418

Carried forward for Capital Fund

70,918

145,389

103,518

418

–

Total

24

Paddington Business Improvement District Proposal

BID Levy Rules The following arrangements for the BID levy are proposed at

A small number of businesses within the BID area have

Paddington:

exceptionally high rateable values, far in excess of the

The first term of the BID will be for a period of four years,

majority of businesses in the BID area. To ensure they

from 1 April 2005 to 31 March 2009.

receive proportionate benefit from the BID, a ceiling of

The BID levy will be applied to all ratepayers as defined in

£20,000 per hereditament in year one has been applied,

the levy schedule with a rateable value of £5,000 or more.

plus indexation in future years.

The levy will be a fixed rate at 1.5% for all hoteliers and

The BID levy rules cannot be altered during the lifetime

2% for all other businesses in the defined area, using the

of the BID without a full Alteration Ballot.

2000 rating list as at 1 October 2004. The levy applied to

Empty properties, excluding listed buildings, will be liable

St Mary’s NHS Trust will be 0.8%.

for the BID levy via the property owner, with no void period.

All new hereditaments (rateable business units) entering

The BID levy will assume a growth rate for inflation of 3%

the rating list after 1 April 2005 will be valued at a fixed

applied on 1 April each year.

rate of either 1.5% or 2% of rateable value as at the date

There will be no VAT charged on the BID levy.

of occupation.

All hereditaments subject to mandatory charitable relief from NNDR (national non-domestic rates) will be subject to the same 80% relief from the BID levy.

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2.2 BID management and governance BIDs are business-led initiatives which provide the

To maximise local business involvement three themed BID

opportunity for businesses to invest, and have a direct

Committees are proposed, with representation drawn from

say, in the management of their area. This investment is

members of the BID Company, based upon the three key

therefore controlled by those businesses through a BID

areas of ‘Clean and Attractive’, ‘Safe and Secure’ and

Company, formed for the purpose. The BID Company will be

‘Marketed and Involved’. Each Committee will review project

not-for-profit and limited by guarantee. The BID Company’s

progress, spend and success in each of the themed areas.

members will automatically include non domestic rate

Committees will meet quarterly and feed into meetings of

payers who are responsible for paying the BID levy, plus the

the BID Company’s Board of Directors.

following proposed groups: Voluntary contributors to the BID, Residential interests, and Public sector agencies involved in delivering services within the BID area such as the Metropolitan Police and Westminster City Council.

It is proposed that the BID Company will have a Board of Directors made up of 17 representatives from the BID Company’s members, with places assigned by sector and numbers allotted by a combination of percentage levy contribution and total numbers, shown opposite.

The BID Company’s Directors will meet quarterly. BID Company accounts will be audited independently on an annual basis and presented at the BID Company AGM, to which all Company members will be invited.

26

Paddington Business Improvement District Proposal

Proposed BID Board of Directors No.

% of BID Levy Income

No. of Board Places

Retail

116

10%

2

Health

11

6%

1

Restaurants, cafes & public houses

62

9%

1

Hotels

87

30%

4

Offices

91

43%

5

Others

13

2%

0

Total of Levy Payers

38 0

1 00 %

13

Voluntary Contributors

N/A

N/A

2

Residential interests (non-voting)

N/A

N/A

2

Total

17

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2.3 The BID team The BID will be delivered by Paddington Waterside Partnership

In addition the BID will receive consultancy support (at a cost

(PWP) Ltd. (a company limited by guarantee), under contract

of £19,500 per annum) from Paddington Waterside

with the BID Company. PWP was launched in 1998 to oversee

Partnership’s team on a part-time basis, as has been the case

the creation of Paddington Waterside and ensure that the

since the pilot BID began in January 2001, as shown below:

benefits of regeneration to the local area were maximised.

The Partnership currently employs a team of nine full-time

Marketing Manager – two days per week, leading on all

staff and three part-time consultants. Under contract to the

marketing, promotion and communications issues and

BID Company, the Partnership proposes the following staff

projects.

arrangements for which income (of £77,000 in year one and

Financial Controller and Company Secretary – one day per

rising thereafter) will be received for two dedicated BID posts:

week, providing accountancy services to the BID Company.

BID Director – responsible for the strategic direction and

Paddington Waterside Partnership will meet administrative

performance of the BID, supporting the BID Company and

support costs and also make an annual cash contribution to

its Directors, advising on all governance matters, servicing

the BID of £20,000.

the Board and its sub-committees, liaison with all businesses and the relationship with Westminster City Council in respect of levy income and service levels.

BID Operations Manager – responsible for the planning, development and delivery of individual BID projects and services, and the attraction of additional funding to complement BID levy income and voluntary contributions.

These posts will be appointed by the BID Company’s Directors.

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Paddington Business Improvement District Proposal

Should the BID benefit from significant additional funding and/or income, staffing levels will be reviewed.

‘BIDs are an exciting new venture allowing businesses to have their say in creating the ‘New Paddington’. We know the area, we see the problems and we care 100%. The BID concept is the way forward.’

Maggi O’Connor Sir Alexander Fleming Public House 14-16 Bouverie Place

2.4 Measuring performance The BID’s Key Performance Indicators In order to measure the success of the Paddington BID a set

Objective Three – Boost the overall attractiveness of Paddington as a destination and place to do business

of Key Performance Indicators (KPIs) have been set, to help

The BID will monitor footfall, commercial vacancy rates,

define and measure progress towards improving Paddington.

number of businesses participating in events and offers,

Measures and targets will assist the BID Company in

website hits and hotel stays through bi-annual commercial

assessing BID impact and success, based on the following

health-checks of the BID area, event monitoring and

objectives:

evaluation and tourism intelligence data.

Objective One – Make Paddington cleaner and more attractive

The proposed services delivered by the BID will be in addition

The BID will monitor incidents of dumped rubbish, fly-posting

to those currently provided by Westminster City Council

and graffiti through its regular visual audits and Community

and the Metropolitan Police Service. To guarantee that this

Safety Team incident logs. It will also track changes in

remains so, both agencies are in the process of drawing up

perceptions of the BID area’s cleanliness through monthly

‘baseline service level agreements’ which will set out current

on-street surveys and annual visitor surveys.

levels of service. This will guarantee that services will not be

Lo c a l S e r v i c e B a s e l i n e s

reduced once the BID begins and ensure that those services

Objective Two – Make Paddington safer, more secure and improve external perceptions

provided by the BID will remain additional to current service

The BID will monitor incidents of anti-social behaviour, the

Company and its staff team through Westminster City

numbers of businesses involved in community safety

Council’s BID review group.

initiatives and levels of fear of crime through the Community

levels, a situation which will be monitored by the BID

The two key areas where such service baselines will be

Safety Team incident logs, monthly on-street surveys and

established lie in the BID themes of ‘clean and attractive’

annual visitor surveys.

and ‘safe and secure’. Full copies will be available on request.

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Paddington Business Improvement District Proposal

Clean and Attractive

The City Council’s Environment Action Line, 020 7641 2000,

Westminster City Council’s cleansing contractor, Onyx,

offers a 24-hours, 7 days a week service, taking calls on noise,

currently provides the following services in the BID area.

litter, refuse collection, recycling, graffiti, street surface water,

Street sweeping (busiest streets twice per day, other

public toilets, dog fouling, abandoned cars and building site

streets once per day)

nuisance.

Litter bin emptying (busiest streets six times per day, other streets twice per day)

Safe and Secure

Litter bin washing (monthly during summer months, once

Paddington BID will provide a Community Safety Team

every ten weeks outside summer period)

consisting of three Police Community Safety Officers and

Commercial waste collection (Once per day, with busiest

a Police Constable. This team will be dedicated exclusively

streets having an additional night collection)

to the BID area, serving businesses and visitors to Paddington.

Footway and carriageway flushing (varies by street

The purpose of the Community Safety Team is to make the

and season)

Paddington BID area safer and reduce levels of fear of crime.

Degreasing and stain removal (varies by street and

Paddington BID’s Community Safety Team is provided in addition

season)

to those services already provided by the Metropolitan Police

Removal of fly-posting and graffiti (offensive graffiti

and outlined in their service level agreement.

removed within 12 hours of report, all other incidents within ten days) Westminster City Council provides a dedicated Street Environment Management (SEM) team who undertake cleansing checks and contract monitoring, provide street enforcement action and carry out regular inspections of highways and footways.

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2.5 Further information Copies of the following past publications and surveys carried

Vision, March 2002

out through the pilot Paddington BID can be obtained by

The proceedings and results of the extensive visioning

contacting the BID Team.

programme undertaken in 2001/02.

BID Prospectus for Consultation, July 2004

It is up to the Paddington business community to decide

The Prospectus introduced the plans for a BID at Paddington,

if the BID should go ahead. If you have any questions

outlining potential projects and initiatives.

about the proposed BID for Paddington, for further information or to set up a meeting, please contact us.

Perception Analysis, May 2004 Results of detailed business interviews and surveys carried

Paddington BID Team

out between December 2003 and March 2004 on the pilot

Room B108, Macmillan House, Platform One, Paddington

BID’s activities and support for a BID.

Station, London W2 1FT www.paddingtonbid.co.uk

BID_ON, February 2004

Kay Buxton, Chief Executive, Paddington Waterside Partnership

A review of achievements through the pilot BID for Paddington

020 7313 1011

from January 2001 to February 2004.

kay_buxton@paddingtonwaterside.co.uk

Improving Paddington, December 2003

George Grace, Paddington BID Development Director

An information leaflet for businesses about the proposed BID

020 7922 4672

for Paddington.

george_grace@paddingtonbid.co.uk

Safe, March 2002

Jim Richardson, Paddington BID Development Manager

The results of Paddington BID’s Community Safety Audit

020 7313 1023

carried out in 2001/02.

jim_richardson@paddingtonbid.co.uk

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Paddington Business Improvement District Proposal

‘Business has been tough in recent years. We need to improve and market Paddington because it has great potential.

But we can't do it individually – only a collective effort will work.

That's why I say yes for the BID. ’ Edip Aksinoglu Cheers Wine Shop 15 Craven Road

Paddington Business Improvement District Room B108 Macmillan House Platform One Paddington Station London W2 1FT T F E W

020 7313 1011 020 7313 1005 info@paddingtonbid.co.uk www.paddingtonbid.co.uk