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Online Magazine

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Articles: Buy Local A One Tank Trip Profiting From The Green Movement

Contents From The Editor


The Bed Has Become A Place Of Luxury


South Carolina Wedding & Event Planners: Career Outlook


If People Sat Outside


Every Normal Man Must Be Tempted


10 Reasons To Plant Trees...Now!


The Nature Of The Strong Heart


Profiting From the Green Movement


The One Who Holds The Storms


When Twilight Drops


Carolina Girl Gear


Barter Is Smart Business


Let The Wardrobe Do The Acting


Don’t Sit Under An Umbrella Waiting For It To Rain


Time To Refinance or Buy!?


If I Were Shipwrecked


A One Tank Trip


How Beautiful It IS To Travel


Chandeliers On The Market


South Carolina Firsts


If You Can Organize Your Kitchen


About North Charleston


What Is My Loftiest Ambition

53 Online Magazine | 2009 3 Online Magazine | 2009 4

From The Editor Buy Local Promoting local business is as simple as having other company’s business cards or brochures posted on a board in your store. In an effort to promote your area, we are distributing decals that say “Check us out at,” in hopes that local shoppers will visit the site to find local restaurants, clothing, specials, coupons and more. We are doing our part, so please join us, and promote your local merchants, and everyone will benefit!


Top Ten reasons to Think Local Local - Be Local – Help Local Businesses

1. Buy Local -- Support yourself and North Charleston. Many studies have revealed when you buy from an independent, locally owned business in the your own area, rather than a nationally owned businesses, considerably more of your money is used to make purchases from other local businesses. Local businesses continue to strengthen the economic base of the local community. These include case studies showing that local local owned businesses generate a premium in enhanced economic impact to the community and our tax base.

2.Support Local Area Community Groups:

Non-profit organizations receive an average 250% more support from smaller North Charleston area business owners than they do from large companies.

3. Keep Your Area Unique: Where we shop, where we eat and have fun -- all of it makes our community home. Our one-of-a-kind local businesses are an integral part of the distinctive character. Local tourism businesses also benefit. “When people go on vacation they generally seek out destinations that offer them the sense of being someplace, not just anyplace.” ~ Richard Moe, President, National Historic Preservation Trust.

4. Reduce Environmental Impact: Locally owned businesses in your area can make more local purchases requiring less transportation. This generally means contributing less to sprawl, congestion, habitat loss and pollution.

5. Create Additional Jobs: Small local businesses are the largest employer nationally and in the community, provide the most jobs to local residents. 6. Receive Better Service: Local businesses often hire people with a better understanding of the products and services they offer, and take more time to get to know customers. Cont. next page Online Magazine | 2009 5

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7.Invest in Your Community: Local businesses are owned by people who live in this community, and they are less likely to leave, and are more invested in the community’s future. 8. Put




Good Use:

Local businesses require a relatively little infrastructure investment and make more efficient use of public services as compared to nationally owned stores entering your area.

9. Buy What you Want, Not What Big Advertising Budgets Want you to Buy: A South Carolina marketplace comprised of tens of thousands of small businesses is the best way to ensure innovation and low prices over the long-term. A multitude of small businesses, each selecting products and services based not on a national sales plan but on their own interests and the needs of their local customers, promises a much broader range of product choices.

10. Promote Local Prosperity: An escalating body of economic research shows that in an increasingly homogenized world, entrepreneurs and skilled workers are more likely to invest and settle in communities that preserve their one-of-a-kind businesses and distinctive character. Larry Local Editor in Chief

CEO Dennis Stewart Editor In Chief Larry Local Creative Director Daniel Holliday Art Director Amy Coats Photographer Jed DeHaven Web Developers Allen Bayless Matthew Coats Accounting Marie Bentley Administration & Marketing Vivi Morillo Angie Woods

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Copyright Š 2009 Carolina Media Services. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Not responsible for unsolicited manuscripts or photographs. 3290 Ashley Phosphate Road Charleston, SC 29418 Toll Free: (843)720-9604 Fax: (843)725-4734

Want to grow your business?

Join the South Carolina Chamber of Commerce! As the unified voice of business, the South Carolina Chamber is working to grow wealth for South Carolinians and businesses in order to improve economic development and quality of life.

We help your business and you by: • Getting your voice heard by our state legislators through our Grassroots Network • Working to pass business-friendly legislation • Keeping you informed on issues and providing solutions for growing your business through our monthly magazine, South Carolina Business • Providing networking opportunities with legislators and other business owners • Training your employees on human resources, quality and management issues • Publishing a legal reference series

Join the South Carolina Chamber of Commerce!

Contact us today at 800-799-4601. Learn more at

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South Carolina Wedding & Event Planners: Career Outlook Can you imagine a more exciting career than being the person who helps to plan a couple’s happiest day together and makes them lasting memories for the rest of their life? Or planning a Corporate Event for some of the largest companies in South Carolina. The best part is you are creating an event that you do not have to pay for. If you are interested in a career as a wedding or event planner, read on to discover general description, educational requirements, and your job outlook information.

expertise. Wedding planners oversee and are responsible for much of the work of the wedding from beginning to end, but the couple is still involved. Wedding directors take care of the entire wedding event, which affords the couple getting married to only focus on getting married. Wedding directors sometimes usually attend the wedding to make sure the day goes exactly as planned. If it rains on the day of an outdoor wedding, the wedding director will have an alternate plan already in place. Wedding planners, specifically, perform a variety of tasks. They make appointments with clients and vendors, provide gown options, provide wedding theme options, and plan for the unforeseen among other things. The business side of wedding planning involves

staying within your budget, and making sure the vendors get paid. Wedding planners who handle all aspects of the event are mostly self-employed working both part-time and full-time. However, special event centers, wineries, hotels, and other hospitality facilities also offer employment opportunities. Wedding planners must also write contracts and be efficient marketers of their business. The best wedding planner in South Carolina must get their name known, and can only handle a certain amount of weddings in any given time. An event planner does the same basic tasks as the wedding planner, but the event will dictate what is different. A big corporate event may require

Wedding and Event Planner Job Description Wedding or Event planners, as the name implies, handle many or all of the details of setting up a wedding or other event from coordinating the caterers to directing the dinners. The term wedding planner is a classification of how involved the person is with their clients’ wedding. There are two other classifications which are wedding consultants and wedding directors. Wedding consultants allow couples to plan the wedding and offer only their advice and Online Magazine | 2009 12

“If people sat outside and looked at the stars each night, I’ll bet they’d live a lot differently.” Bill Watterson

several sound and video systems. A golf tournament may require many sponsors being adequately recognized. Whatever the event, having alternative plans when things go not as planned is the mark of a good planner. This means that you must have a long list of suppliers and people in the service industries that can stand in when problems arise.

Educational Requirements for Wedding & Event Planners There are no federal, state, or local laws requiring wedding or event planners to have anything other than a business license. Very few colleges/universities offer degrees or certificates in wedding and planning. Online schools offer training; however, carefully research the online school prior to paying any fees or signing up for classes. The best schooling is the College of OJT ( On the Job Training). Working for a wedding or event planner and learning from the ground up is the only way to truly learn the business. Certification is increasingly becoming sought after because clients want to make sure their special day is handled by a professional.

Job Outlook for Wedding & Event Planners Wedding and event planning in South Carolina is a growing field with more and more opportunities. Creating a profitable business is a slow process. Attracting clientele takes time, but there is always plenty of work for good planners. Online Magazine | 2009 16

“Every normal man must be tempted at times to spit on his hands & hoist the black flag� Henry Louis Mencken Online Magazine | 2009 19 Online Magazine | 2009 20

“It is the nature of the strong heart, that like the palm tree it strives ever upwards when it is most burdened.� Sir Philip Sidney

Profiting From the Green Movement People in South Carolina are active in “going green” and doing their part to save the environment, save money and promote the local economy in the process. There are many green initiatives in the state from local blogs getting the word out to green businesses, green home builders and homes, recycling programs, as well as, organizations designed to promote South Carolina agriculture and SC products. Surely you have heard the buzz on going green and if you want to start getting involved and doing your part, here are some tips to get you started:

• Avoid

letting your car


- Every second you spend idling your car’s engine means needlessly wasting gas, as well as, adding wear and tear on your vehicle. Idling over 10 seconds wastes more gas than is needed for startup. Overall, Americans idle away 2.9 billion gallons of gas a year, worth around $78.2 billion.

• Turn

off your computer Save energy and wear and tear on your machine by shutting down your computer when you are done using it and in the evenings before you leave work. You’ll save an average of $90 of electricity a year. The Department of Energy recommends shutting off your monitor if you aren’t going to use it for more than 20 minutes, and the whole computer if you’re not going to use it for longer than two hours.

Cont. next page Online Magazine | 2009 24

In our lives there is bound to come some pain, surely as there are storms and falling rain; just believe that the one who holds the storms will bring the sun. South Carolina’s #1 Business Directory

Click & Point To Find South Carolina Companies Now! A proud member of which includes: Contact your Representative today to be a part of

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Profiting On The Green Movement - Continued

• Ask

your power company

about green energy - More than half of all electricity consumers in the U.S. now have the option of purchasing green power from their local utility. Find out how you can purchase green power by visiting the Department of Energy’s state-by-state list of providers. You can also check with your own utility to see what’s available. Palmetto Clean Energy is a local South Carolina green energy program http:// default.asp

• Keep

sensible tabs on

your thermostat

- It is to your benefit to pays to pay close attention to your thermostat, since most South Carolina households spend 50 to 70% of their energy budgets on heating and cooling. For every degree you lower the thermostat, you’ll save between 1% and 3% of your heating bill. Do the same thing in reverse with air conditioning.

• Wash

your clothes in

cold water

- An easy way to clean green is to turn the dial on your washing machine to cold. Most laundry loads do not require hot water, and 90% of the energy used by washing machines goes into heating the water. The higher the water temperature, the higher the cost to you and the planet.

• Enroll

in online billing

- Save natural resources, as well as late fees, by registering with online bill-paying options. Paperless billing not only saves trees; it also reduces the fossil fuel needed to get all those billing envelopes from them to you and back again. Plus, you’ll save money on stamps.

• Get

rid of junk mail

Approximately 100 million trees and 28 billion gallons of water are used to send junk mail to Americans annually. You can eliminate 75% of unsolicited mail by registering on the Mail Preference Service on the Direct Marketing Association website (for a fee of $1). Within 90 days, most unsolicited mail will stop.

• Print

on both sides of


- Most software programs give the option for double sided printing, but yet most still print only on one side of the page. Consider this: the U.S. alone uses 4 million tons of copy paper annually, about 27 pounds per person. Save dough and South Carolina landfills.

• Carpool! - If your commute to work is 25 miles each way and at least half is in typical stopand-go traffic, you’ll save roughly 10 percent of your monthly carbon emissions by carpooling. Not to mention saving money on gas!

• Buy Certified South Carolina produce - The

Certified South Carolina program is a new, exciting, cooperative effort among producers, processors, wholesalers, retailers and the South Carolina Department of Agriculture (SCDA) to brand and promote South Carolina products. Our goal is for consumers to be able to easily identify, find and buy South Carolina products. Online Magazine | 2009 27

“When twilight drops her curtain down and pins it with a star, remember that you have a friend though she may wander far.�

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the currency is unstable and devalued by hyperinflation.

What Are The Benefits Barter?


Barter Can Bring New Customers: This enables you to expand your market and maintain your cash-paying customers.

Barter Is Smart Business Barter is a form of trade where goods or services are traded for other goods and/or services, without cash being exchanged. Barter normally replaces money as the method of exchange in times of monetary crisis, or when

Barter Conserves Cash: Barter generates new customers because buyers are encouraged to pay with their products or services and save cash.

Barter Moves Surplus Inventory: Retailers must keep their inventory moving and our customers shop for the most up to date merchandise each season. Carolina Barter Exchange can deliver you buyers to move excess inventory, eliminating the advertising costs and heavy discounting otherwise needed to achieve this goal.

Raise Efficiency

Simply put: If you had to make a purchase for $1000, would you rather write a check or pay with an equal amount of your product/service at its normal selling price to a new customer? Most businesses prefer to barter and keep cash.

Service Business: Increase billable hours! If you are not at 100% capacity 12 months a year and you can handle new customers, Carolina Barter Exchange can help you fill your free time with new business opportunities. And now you will have trade dollars to purchase the products and services you need.

Barter Raises Profitability: Barter customers pay retail prices and fees, so you get the full value of your goods and services.

Hotels: Suppose you have 10 vacant rooms at $100 a night and you need a new brochure for $1000. Barter provides a way for you to buy your brochure, fill

Just let the wardrobe do the acting Jack Nicholson


And See Why Business Owners Love To Barter

Click & Point To Join Carolina Barter Exchange Now! A proud member of which includes:

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Carolina Barter



Fax:(843)725-4734 Online Magazine | 2009 34

your rooms (at your cost), and maintain your cash. Networking Increases Your Customer Base: Barter customers will bring you all the cash referrals that your current clients bring. You will increase new cash paying-customers, as long as you give your barter customers the same great services and pricing you offer everybody else.

Get Virtually Anything!

CBE is the fastest growing trade exchange in The Carolinas. CBE helps its member companies enhance their businesses through exchange of products and services instead of making cash disbursements. Some examples of the products and services we offer include: advertising, printing, travel and vacations, auto repairs, restaurants, caterers, art and custom framing, office equipment, medical treatment, computer services and more.

Carolina Barter Exchange (CBE) is the fastest growing barter company based in South Carolina. CBE has representation in all 46 counties including Charleston, Columbia, Hilton Head Island, Myrtle Beach, and Greenville. Online Magazine | 2009 35

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Don’t sit under an umbrella waiting for it to rain

Visit To Find Your Dream Job!

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rate with the tax advantages of a mortgage, and you have an incredibly cheap way to build wealth, but you better act now.

Time to Refinance Buy !?


Right now, mortgage rates are at their lowest level since 1971. Think about that. Twenty-five years ago, homeowners were paying as much as 18% on a 30-year fixed. Today it’s just a little over 5%.Combine that

Real estate guru Barbara Corcoran has already seen a tremendous surge in refinance applications – more than triple the average – and the number of people getting approved is astronomically higher as well, she says. But that doesn’t mean the low rates are a panacea for the ills of the housing market. It is only once home prices start to go up that we will finally see a light at the end of tunnel, Corcoran says. Until that happens, we are still going to have to crawl out of this mess. “[Low interest rates are] a not a lifesaver,” Corcoran says. “This is just a helping hand.”

David Kittle, chairman of the Mortgage Bankers Association, has this advice to homeowners looking to refinance: Do it. Don’t get greedy searching for another quarter-point. Lock in rates now. He is seeing applications soar over 125% just since Thanksgiving due to the low rates. Of course, you should only refinance if it saves you at least 3/8 on the rate and if you plan on staying in your home for at least four years, Kittle says. Along with good credit, proof of income and money by means of a down payment or equity in the home, there are certain things every homeowner needs regardless of interest rate levels. Online Magazine | 2009 39

“A lot of people ask me if I were shipwrecked, and could only have one book, what would it be? I always say ‘How to Build a Boat” Stephen Wright


To Get your Local & State Weather New To North Charleston? is North Charleston’s number one website for Local Weather!

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A One Tank Trip Got the vacation blues? South Carolina abounds with destinations you can visit on one tank of gas…trips that showcase the Palmetto State’s beauty without busting your budget. What a rich, exotic place South Carolina is. One of the original American Colonies, the state has an abundance of historical sites that bring our nation’s past to vivid life. The outdoors lover can enjoy a variety of activities such

as kayaking, hiking, saltwater fishing, even scuba diving in the company of alligators. The state’s culture has been shaped by its European, African and Caribbean settlers, as evidenced especially by the food, which is some of the most delicious we’ll ever have the pleasure of eating.

Hilton Head Island One of the most famous Islands in the world is at our back door. Hilton Head Island is an optimum place to begin a One Tank Trip through South Carolina. Hilton Head, whose 70-square mile area gives it the distinction of being the second-largest barrier

island on the East Coast. This incredible golf resort community features a multitude of activities to keep families well-entertained, such as kayaking, dolphinwatching cruises and fishing charters. For more land-based vacation fun you can rent a bicycle and take a cruise along the beachfront trails, or play any of the twenty-four golf courses located on the Island. Or maybe you just want to sit and watch the azure-blue waters. Whatever you’re looking for, Hilton Head is your one stop for relaxing entertainment. Outdoor activities and water sports are plentiful, and the relaxed, carefree Online Magazine | 2009 42

“No one realizes how beautiful it is to travel until he comes home and rests his head on his old, familiar pillow.�

Lyn Yutang

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atmosphere takes us away from the stresses of city life the moment you arrive.

Beaufort Known as the “Queen of the Carolina Sea Islands,” and just down the road from Hilton Head Island, is the splendid Southern town of Beaufort. Just take the US-278 northwest to state highway SC-170, which brings you to Beaufort. The town’s historic homes and peaceful way of life will make your visit to Beaufort seem like a step back in time to the quieter, simpler, days of the historic Old South. This isn’t meant to imply that Beaufort is stuck in the past – far from it. The town is host to many contemporary art galleries and golf courses, and the adjacent Parris Island Marine Training Camp is one of the most sophisticated military training centers in the United States. Truly, South Carolina offers visitors a chance to enjoy the modern age while giving a glimpse into our nation’s past; it’s the perfect place to enjoy the best of all possible worlds for just One Tank of gas! Online Magazine | 2009 46

There really are some incredible chandeliers on the market now. The designs are a lot softer and warmer than they used to be. I think the overriding design factor that most homeowners are seeking is something that says their home is warm, inviting and comfortable. Susan Humphress

South Carolina Firsts Like any other State, South Carolina is full of “Firsts”. The following is a list of some of the more popular Firsts, that may be good to brag about, or for use in a trivia game: • First European settlement in South Carolina in 1526 near Georgetown settled by Spanish explorer Lucas Vasquez de Ayllon named San Miguel de Gualdape (Rumor has it that he was the first “Half-back”- that he wanted to be half way back from Florida to New York) • First permanent English settlement in South Carolina established at Albemarle Point in Charleston in 1670 • First free library established Charleston, 1698 • First opera performed in America - Charleston, February 18, 1735 • First building to be used solely as a theatre - Dock Street Theatre in Charleston, constructed in 1736

• First Jewish synagogue in South Carolina (Kahal Kadosh Beth Elohim) - Charleston, 1750

• First shot fired in Civil War on Fort Sumter in Charleston Harbor, April 12, 1861.

• First Black Baptist Church established, Silver Bluff, 1773

• The first submarine ever to sink an enemy ship was the H.L. Hunley used by the Confederates on February 17, 1864 in Charleston Harbor against the U.S.S. Housatonic.

• The Charleston Chamber of Commerce was the first city Chamber of Commerce in this country - 1773 • First public museum Charleston Museum, organized January 12, 1773

• The first state intercollegiate football game took place on December 14, 1889 with Wofford defeating Furman

• First business publication South Carolina Price Current in Charleston, 1774

• First commercial tea farm Summerville, 1890

•The first time a British flag was taken down and replaced by an American flag was in Charleston in 1775 • Golf was first played in the city limits of Charleston. The South Carolina Golf Club was formed in 1786 - this was the first golf club. • First Roman Catholic Church St. Mary’s August 24, 1789, Charleston • First cotton mill built - James Island, 1789 • First fireproof building built Charleston, 1822 • First steam locomotive built in the United States to be used for regular railroad service - “Best Friend of Charleston,” 1830. • First municipal college College of Charleston, opened April 1, 1838 • First Roman Catholic cathedral in South Carolina Cathedral of Saint John and Saint Finbar Charleston, April 1845 • First state to secede from the Union, December 20, 1860.

• First black woman to practice medicine in the state was Dr. Matilda Arabelle Evans in 1897 • First textile school established in a college - Clemson, 1899 • The first car was manufactured in Rock Hill by John Gary Anderson in January 1916 • First woman lawyer in South Carolina - Miss James M. Perry of Greenville was admitted to practice on May 4, 1918 • First national historic preservation ordinance passed by Charleston city council on October 13, 1931 • First television station WCSC broadcast from Charleston June 13, 1953 • First U.S. Senator elected by a write-in vote - Strom Thurmond, November 2, 1954 • First Spoleto Festival held in Charleston May 1977 • First Internet company to bring you the Internet, Streaming Radio, and Online ( click here for more information) Online Magazine | 2009 49

“If you can organize your kitchen, you can organize your life.” Louis Parrish

Visit Buy & Sell Stuff For Free! New To North Charleston? is South Carolina’s number one website for posting and searching for Classifieds.

Click & Point To List Your Classifieds For Free! A proud member of which includes:

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About North Charleston

minor league hockey team, and is a major hub of cultural events and conventions for the Tri-county area.

The city of North Charleston sits on the boarder of Charleston and Dorchester counties. North Charleston’s has almost quadrupled in population since it’s conception on June 12, 1972, encompassing over 73 square miles. With a population of over 85,000, North Charleston is the third largest city in South Carolina. Until the Civil War, what is now North Charleston, consisted of primarily of plantations. The turn of the 20th century brought a boom of industry to the North Area, with the opening of E.P. Burton Lumber Company and the Navy Shipyard. In 1912, a group of Charleston business men laid out the Park Circle area. Much of Park Circle still adheres to the original 1912 plan. This thriving city is home to the North Charleston Coliseum, Performing Arts Center, & Convention Center. This complex is home to the South Carolina Stingrays, an ECHL

North Charleston’s climate has resulted in some of the most beautiful communities in the area. Several major developers have entered the market over the past several years with a huge selection of new housing. With exceptional choices for the first time buyer, to top executive homes and homesites, these sprawling neighborhoods offer a wide range of amenities including golf, fishing, tennis, playgrounds, nearby schools, day care, shopping, dining and recreational opportunities. As part of the area’s boom, many developers have integrated fitness centers and jogging trails into the communities. Parks and Community centers also add to the beauty of these carefully planned neighborhoods. North Charleston is home to several highly acclaimed “magnet” schools, including Garrett Academy of Technology, Charleston County School of the Arts, and The Academic Magnet High School. The city is also home to many well know colleges inclueding, Trident Technical College and Charleston Southern University.

Town Hall


Police South Precinct (843)308-4718

Police West Precinct (843)207-0666



Public Library Dorchester Road (843) 552-6466

Water & Sewer (843) 727-6800 Online Magazine | 2009 52

“What is my loftiest ambition? I’ve always wanted to throw an egg at an electric fan.” Oliver Herford quotes (1863-1935)

Final Words

Whether you think you can or whether you think you can’t, you’re right. Henry Ford Online Magazine | 2009 55

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