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Lürzer’s Archive, the celebrated creative resource for advertising professionals worldwide, has been offering a full set of inspirational tools since 1984.Lürzer’s Archive magazine; Lürzer’s Archive 200 Best Specials; the Lürzer’s Archive website, plus our wide range of apps.
It was back in the early 1980s that advertising copywriter and agency owner Walter Lürzer banged his fist down on the table and resolutely shouted out to himself: “If no one’s going to do it for me, I’m going to have to do it myself - for everyone!” What he was referring to, back in that dark pre-internet era, was the laborious process of hunting out and compiling advertising campaigns from around the world. In those days, there were not many ways of finding out how products and services were being advertised in, say, America, Asia, or individual European countries.
