• Co-Op Approval Process & Customizing Assets: Slide 3
• Sub-Zero, Wolf, and Cove Style Guide: Slides 4-5
• Traditional Media Resources: Slides 6-11
• Magazine, Direct Mail, Television, Truck Wrap, Radio, Billboard
• Digital Media: Slides 12-17
• Social Media, YouTube/Video, Google Search, Banner Ads, Dealer Website
• Showroom Signage & Displays: Slides 18-20
• Display Branding, Window Graphics
• Events: Slides 21-22
1. All co-op activity must be approved by South Central Marketing before activating. Reimbursement cannot be guaranteed if approval is not given.
2. For assistance with asset customization and approval, please submit a Marketing Request on the Dealer Tools Website.
a. For asset customization, please provide dealer logo, showroom information, or any other customization details needed in your request
3. Co-Op Reimbursement may also be submitted through the Marketing Request form. Your Territory Sales Manager will be copied in before approval.
4. South Central Marketing will follow-up via email to execute the project or confirm completion of the request and CC your Territory Sales Manager on the communication.
Thank you for participating in Sub-Zero Group South Central’s Dealer Marketing Co-Op Program. For questions or concerns, please reach out to your Territory Sales Manager or Kristin.Darnell@subzero.com.
The guidelines listed here serve as a quick reference and is not an exhaustive list of advertising and marketing standards. Please submit a Marketing Request for approval on all ads, social posts, and marketing activities to ensure brand standards are followed and messaging is approved for co-op reimbursement.
You may use your brand’s fonts in advertising. When referencing our products, please use the following when possible:
• Chronicle Display (Roman, italic)
• Museo Sans (100, 300, 500)
The Sub-Zero, Wolf, and Cove tri-brand logo should remain as one badge whenever possible and should not be modified in any way.
Ensure copyright symbol is present next to each brand.
Any advertising that includes messaging with the words deal, bargain, cheap, etc. will not be approved. Please maintain brand and luxury integrity in your copy.
Please use an Oxford comma when listing our brands or in any copy that mentions our brands. Brands should always be written as:
Sub-Zero, Wolf, and Cove
Sub-Zero Blue:
PMS Pantone 3005 C
CMYK c 100 m 31 y 0 k 0
RGB r 0 g 119 b 200
HEX #0081C6
Sub-Zero Dark Blue:
PMS Pantone 3005 C
CMYK c 100 m 31 y 0 k 0
RGB r 0 g 119 b 200
HEX #0081C6
Rich Black:
PMS Pantone Black C
CMYK c 30 m 30 y 30 k 100
RGB r 0 g 0 b 0
HEX #000000
Light Gray:
PMS Pantone Cool Gray 1 C
CMYK c 0 m 0 y 0 k 15
RGB r 217 g 217 b 214
HEX #D9D9D6
Wolf Red:
PMS Pantone 1805 C
CMYK c 5 m 96 y 80 k 22
RGB r 175 g 39 b 47
HEX #C0331A
Wolf Dark Red:
PMS Pantone 3005 C
CMYK c 100 m 31 y 0 k 0
RGB r 0 g 119 b 200
HEX #0081C6
Dark Gray:
PMS Pantone Cool Gray 11 C
CMYK c 0 m 0 y 0 k 85
RGB r 83 g 86 b 90
HEX #53565A
Cove Green:
PMS Pantone 382 C
CMYK c 28 m 0 y 100 k 0
RGB r 196 g 214 b 0
HEX #C4D600
Cove Dark Green:
PMS Pantone 3005 C
CMYK c 100 m 31 y 0 k 0
RGB r 0 g 119 b 200
HEX #0081C6
Medium Gray:
PMS Pantone Cool Gray 8 C
CMYK c 0 m 0 y 0 k 45
RGB r 136 g 139 b 141
HEX #888B8D
• Two 5x7” options
• 30-Sec Video Ad with Dealer End Card
• Press ‘Play’ on the video to the left to view
FOR 50% REIMBURSEMENT
• Script messaging to be provided upon request
• Creative to be designed upon request
ELIGIBLE FOR 50% REIMBURSEMENT
1200 x 1200px
1080 x 1920px
Find collection and more imagery here:
https://haven.subzero.com/Share/w6l5y 163414etb73rd5xw1g2t42qqx1t
For ad, copy, and spend approval, please submit a Marketing Request form with campaign details.
• 30-Sec Video Ad with Dealer End Card
• Press ‘Play’ on the video to the left to view
ELIGIBLE FOR 50% REIMBURSEMENT
Sub-Zero, Wolf, and Cove heavily invests in paid search efforts on behalf of distributors and dealers, providing national coverage with its corporate campaigns when users search for relevant terms. If dealers are interested in layering on support for their individual needs, only non-brand keywords may be eligible for reimbursement. Examples of non-branded key words may include:
Product:
• Undercounter refrigerator
• Warming drawers
• Luxury appliances
Purchase Intent:
• Where to buy high end appliances
• Buy luxury appliances
Location-based:
• Appliance store near me
• Appliance store Dallas
Showroom:
• Appliance showroom near me
• Appliance showroom
ELIGIBLE FOR 50% REIMBURSEMENT
Available Specs:
• 728 x 90px
• 970 x 90px
• 970 x 250px
• 300 x 600px
• 300 x 250px
• 300 x 50px
• 1200 x 600px
• 1440 x 550px
• 525 x 550px
• 1920 x 730px
Documentation Guide
Customized Sub-Zero, Wolf, and Cove banner ads may be customized for tailored messaging on Dealer’s website. Submit a Marketing Request with your website-specific dimensions. Messaging may include a product(s) highlight, promotion information, or high-level brand awareness.
• To review branding and signage options for your Sub-Zero, Wolf, and Cove display, please schedule a meeting with SZGSC marketing by submitting a Marketing Request through the Dealer Tools website.
ELIGIBLE FOR 50-100% REIMBURSEMENT
• To discuss window branding options, please schedule a meeting with SZGSC marketing by submitting a Marketing Request through the Dealer Tools website.
ELIGIBLE FOR 50% REIMBURSEMENT
Sub-Zero Group South Central executes best-in-class events, both in our showroom and offsite. Whether you’re looking to host an event in our space, yours, or somewhere else, our team is equipped to execute through our numerous event management tools and years of experience.
Interested in learning more? Talk with your Territory Sales Manager to get started.
Once you’ve determined the vision for your event, submit a Marketing Request for any support needed to execute.
ELIGIBLE FOR 50-100% REIMBURSEMENT