10 Tips on Local SEO Strategy for your Business in 2020

LOCAL SEO STRATEGY

10

Local SEO strategy helps the small businesses to rank better in their area-specific searches.

This strategy will help your business get more traffic in your area only. The question is how to improve this?

OPTIMISE YOUR CONTENT

1 Your Meta title, Meta description, title tags, header, URL and most importantly, the body, everything should be meticulously optimised

according

to

your

targeted

location. Search engine optimisation is not easy; hence spend as much time as you can to optimisation.

LIST IN GOOGLE MY BUSINESS

2 This will not only make your business more credible to Google but will also make it easy to search. Your business will show up when searching for something related in “Google Maps”. Verify every contact detail and fill every section carefully.

3

USE LOCAL KEYWORDS

Local keywords will tell Google that it is more relevant for the locals. It is a simple equation, and it works wonders in internet marketing. Research the local keywords and use them in your local SEO strategy.

4

GET REGISTERED IN ONLINE DIRECTORIES

These registrations increase your credibility. On the other hand, the location maps improve your search ability. This is like the basics of “How to do Local SEO”

KEEP YOUR INFORMATION CONSISTENT

Make sure all your contact details and business information are consistent across the platforms. It is a vital aspect of search marketing techniques. If there are irregularities between the data, Google might just stop showing any of them. Your local SEO strategy may backfire if not done carefully.

5

OPTIMISE FOR MOBILE

6 Make sure your website is optimised for mobile as most people will search for local businesses via their phone.

The more precise the better as local searches are mostly done for saving time.

OPTIMISE CONTENT FOR VOICE SEARCH

7 With the increasing popularity of AI assistants, the trend of voice search is taking over the internet. It is better to prepare your content future-proof and optimise it for voice search.

Most voice searches are long-tail keyword, so put more of them in your content.

8

GET POSITIVE REVIEWS

Local keywords will tell Google that it is more relevant for the locals. It is a simple equation, and it works wonders in internet marketing. Research the local keywords and use them in your local SEO strategy.

9

STRONG SOCIAL MEDIA PRESENCE

This is the era of influencers and reviewers. Almost everyone is on some or the other social media platform if not all. Make sure your audience come across you no matter in which platform they are. Create your own Instagram, Facebook and Linkedin pages.

These pages will provide you with organic traffic, and they are also high quality backlinks.

WRITE BASED ON LOCAL NEWS

Try to make every aspect of your marketing strategy as relatable as possible. The more you focus on the local news and stories, the more it becomes an organic search result for your targeted location.

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CONTACT US The foundation of your local SEO strategy should be proving to Google that you indeed have a website that caters to the locals of that place. As well as establishing your credibility to your consumers. Contact us to optimise your content writing services with latest local SEO strategy...

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