WORLD CUP WATCH PARTY

SOCCER WATCHPARTY

WHOWEARE

Manhattan Village stands as the South Bay's crown jewel of retail elegance—a seamless indoor-outdoor shopping and dining haven. Following a transformative $250 million redevelopment completed in 2021, this 44-acre, 648,000-square-foot destination artfully combines a sophisticated open-air plaza featuring chef-driven restaurants with prestigious retailers like Apple, Alo Yoga, West Elm, and Macy's. Here, luxury and community converge to create an unparalleled lifestyle experience in the heart of Southern California.

TARGET DEMOGRAPHICS

POPULATION (10 Miles*) 1,903,557

38 MEDIAN AGE AVERAGE HH INCOME

$178,648

STRATEGIC LOCATION

SOFI STADIUM

Less than 7 miles away, where many World Cup matches will take place.

METRO STATIONS

Easy access via LACMTA & The Metro Green Line, plus multiple bus routes.

Walking distance to top hotels including Westdrift Manhattan Beach, Shade Hotel, and The Belamar.

Just a 10-minute drive for visiting fans and international guests.

MANHATTAN VILLAGE

FIFA WORLDCUP

WHAT? WHEN? WHO? WHERE?

70,000+Attendees (over4-dayweekend)

June11–July19

2026

ManhattanVillage

Manhattan Beach, CA

FIFAWorldCupWatchPartyhighlightsinclude:

Live games on a large outdoor screen during LAFC match days

Various viewing zones: VIP lounge, family seating, and fan sections

Brand activations and contests from LA Galaxy, Adidas, COSM, etc.

Interactive experiences: trivia, photo ops, giveaways, and promos

Catering and specials from Manhattan Village eateries for a festive atmosphere.

BENEFITS

MANHATTAN VILLAGE

Increases foot traffic from general shoppers and sports fans & families

Boosts sales across retail and dining tenants

Positions the mall as a cultural event hub, not just a shopping center

Enhances community engagement and visibility with top-tier partners

Builds a reputation as a go-to spot for lifestyle and entertainment experiences

BRANDS

Build brand visibility in a local, energetic sports market

Connect with new audiences in a casual, in-person setting

Generate content through fan interactions, shoutouts, and social tags

Cost-effective way to amplify brand message without heavy infrastructure

ACTIVATIONS

LA GALAXY COSM ADIDAS

PotentialActivationActivities:

Fan Trivia or Games with team-related prizes

Photo Ops with team mascot

Soccer Clinics

PotentialActivationActivities:

Launch a custom jersey printing station (fans can personalize League Cup kits)

Showcase new collections or limited-edition footwear/apparel

Provide branded swag bags with Adidas x League Cup items

PotentialActivationActivities:

Sponsor the "Fan Cam" zone, where attendees record reactions

Run a social media challenge: tag COSM and the event for a chance to win merch

Offer a "Win a COSM Experience" raffle for a premium LA sports viewing experience

RESTAURANT INCLUSION

EVENTDESIGN

STADIUMSEATING BLEACHERS FOOD&POP-UP VENDORS

EVENTMARKETING

SOCIAL MEDIA

100K followers*

WEBSITE TRAFFIC 20K+ monthly visits

39

DIGITAL

SCREENS ON SITE

ANNUAL VISITS 6.7 millions

EVENTBRITE TRAFFIC

20K visits

AVERAGE DWELL TIME 54 minutes

*combined followers

EVENTLOCATION MANHATTAN

VILLAGE PLAZA

3200 Sepulveda Blvd

Manhattan Beach, CA 90266

Manhattan Village Shopping Center presents an exceptional venue for large events, offering a recently renovated space with both indoor and outdoor areas, plus free and valet parking options.

The center’s convenient proximity to LAX airport and SoFi stadium simplifies travel logistics for out-of-town attendees, with access to public transportation including LACMTA and The Metro.

Several accommodations including The Westdrift, Shade Hotel and The Belamar, are within a short walking distance of the venue.

OVER 20,000+SQ.FT

The professional on-site management team and existing technical infrastructure ensure smooth event execution.