the to hide , We h a d s e sampl winter purs h d o j ly the l a i c e p es phone mobile with a pocket
traditional and conservative equestrian horse clothing industry with funky fashion alternatives. “There are lots of ‘technical’ equestrian garments on the market which are very suitable, popular and serve an important purpose but our market is mainly teens plus I’m also finding that mature women love them,” explains Tammy who has appointed a UK distributor, thus creating the need for a more substantial winter range. Designs to suit the very fussy European market hit the drawing board and Tammy appointed 23 yearold Alex Mearing, who went to school locally and worked in Sydney with fashion designer Melanie Cutfield. “The look has military over-tones with a funky, young twist,” explains Alex. ‘The range includes bomber and ski-style jackets, vests, scarves, t-shits and jodhpurs that are all practical yet different from anything else on the market. Colours are classic red, navy, black and off white and knitted fabrics such as angora have been used.” “We have just returned from Equitana in Melbourne, the biggest equestrian event in south-east Asia,” enthuses Tammy, who was delighted with the huge response from the trade and public. “We had to hide the winter samples, especially the jodhpurs with a mobile phone pocket just above the outside of the knee. We are the first clothing label to make a change to the classic design and what we had was literally walking off the stand.” Given the response at Equitana, giddyupgirl will be galloping out the doors at the British Equestrian Trade Association Show next February as Alex feverishly works away on the 09/10 ranges.
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