style in progress 4/2018 – English Edition

Page 104

102 IN STORE

More progressive and sharper: myclassico.com The Store is a significant step forward for the Heldmann family.

myclassico.com The Store/Hamburg

The concept approach is reflected in the shopfitting.

NEW DIMENSION

Three floors that strive to highlight both the fashion range and the service competence of myclassico.com.

418 style in progress

“We’ve always harboured the desire to establish a confident presence in Hamburg’s city centre. Now we have finally found the perfect location for it. The new, 500-square-metre store is a significant step that we expect to have a powerful impact on the company as a whole. It is not without reason that the domain is part of the name for the first time. We intend to utilise the premises to focus on Classico’s first-class service, to retain customers, and to fascinate them anew. We have also adapted our product range to the new size. We remain true to our original sporty fashion statement, but we have become much sharper, have added new brands, and expanded the accessories segment with labels such as Coach and Aigner. Our conceptual approach even allows the purchase of furniture by Gubi.” Lennart Heldmann, myclassico.com The Store

myclassico.com The Store Grosse Bleichen 32 Hamburg www.myclassico.com Re-opening: 20th of September 2018 Sales area: 500 sqm Brands: inter alia Add, Bacon, Brigitte Herskind, By Malina, Cashmere Couture, Coach, Coccinelle, Ghoud Venice, Holubar, Kitted, Les Antillaises, Maison Héroine, Meraki, Mou, Nuoc, Nuuna, Pomme d’Or, Sly010, Stine Goya, Veja, Voile Blance


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