style in progress 4/2015 – English Edition

Page 35

?

ARE WE HEADING

WHERE

RETHINK

Stagnation means regression. The fashion industry is changing, profoundly and structurally. Online retailing is booming, vertically integrated businesses are expanding their sales areas aggressively, and brands are pushing their own retail concepts. However, to quote Kafka: “You create paths by taking them”. style in progress approached the industry’s opinion leaders and asked in which way they think differently and which new ideas they have, as well as what they already do differently to tackle the change in our industry. Text: Kay Alexander Plonka. Illustration: Claudia Meitert@Caroline Seidler 415 style in progress


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