WHAT'S THE STORY
The Future – Why?
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THE FUTURE
WHY? THE FUTURE
There has been much speculation about the place where trade takes place. With every step further into the future we can see that the presumed end of the retail era is also the rebirth of (brick-and-mortar) buying. The question as to where walks hand in hand with a compelling follow-up question. Only those who can answer why will find customers and markets. Fans, enthusiasts, or like-minded people? Those who shine in the “why department” create sustainable relationships. 144
style in progress