TEST BANK for Essentials of Marketing 18th Edition By Joseph Cannon, William Perreault & Jerome McCarthy
Chapter 1-19 with Bonus 1&2
Answers are at the End of Each Chapter
Chapter 1 Student name:__________ 1) Marketing is basically selling and advertising. ⊚ true ⊚ false
2) Making goods or performing services is called production. ⊚ true ⊚ false
3) Estimating what price consumers are willing to pay for a product and assessing whether the
firm can make a profit selling at that price is an example of a production activity. ⊚ true ⊚ false
4) Marketing can provide needed direction for production and help make sure that the right
goods and services find their way to interested consumers. ⊚ true ⊚ false
5) Marketing plays an essential role in creating customer satisfaction. ⊚ true ⊚ false