DO YOU
KNOW
He’s the visionary leader
of a privatelyheld or familyowned business
who balances work with other important things in life.
He channels his ambition to the success of his company
and demands excellence.
But he’s uneasy
because the company brand is fuzzy
which creates inconsistent messages
so his company is ailing
and he needs a brand aid to make it better.
So, if you know Jake, let him know about us
We know who you are
and help Jake out by sending him our way.
studiopinpoint.com
Just so you know, this is where we’ll go with Jake...
1 Brand Camera taking a snapshot of where you are at
2 Brand Landscape what people think of you, competitive analysis, market analysis, findings
3 ™ Brandfolio defining your brand essence, positioning, promise, and personality
4 Brand Living what systems, process, checks do you put into place to ensure everyone is living the brand
5 Brand Scorecard evaluating the fit between the brand and who you are
Word on the street is...
“Knowing your brand saves time, because it cuts through all the not knowing and wandering down other paths. It helps you know where you’re going, redefine yourself and retool where you are headed.” Luca Crescia, Founder, STORM Hair Group
“Instead of going by feel, I now know which path to take, and how to stay on that path. Knowing my brand helps me make good decisions for my company. Otherwise, I might have flip flopped on those decisions.”
Luca Crescia, Founder, STORM Hair Group
“The brand work we did had massive impact on HUSH. Until we understand who we are and how we want to portray ourselves to the market, in a very deliberate, well thought out, and strategic way, we can’t put out product that reflects our true values and promises. Having a brand strategy ensures that our product is consistent and true to our essence. Our promise and essence is something we do not take lightly. It is the foundation to our company and is who we are and how we behave.”
Naheel Suleman, President, HUSH Inc.
“The brand work we did had massive impact on HUSH being able to maximize its potential. Until we understand who we are and how we want to portray ourselves to the market, in a very deliberate, well thought out, and strategic way, we can’t put out product that reflects our true values and promises. Having a brand strategy ensures that our product is consistent and true to our essence. Our promise and essence is something we do not take lightly. It is the foundation to our company and is who we are and how we behave.” Naheel Suleman, President, HUSH Inc.
“For entrepreneurs with a purely technical background like myself, the task of marketing and business development can seem daunting. It is particularly frustrating not knowing what you don’t know. I found discussions with Studio Pinpoint, their pointed questions, quick insights, and experienced perspective helped bring our company a clarity of focus we were missing.” Ben Zimmer, President. Enable Training and Consulting, Inc
“Having worked with the team I know that Studio Pinpoint is on the leading edge, ahead of the thinking on this stuff. Their approach allows a company to create a long-term residual legacy, and build your company upon values, because that’s what you leave behind. Brand is an important piece of that legacy.” Michael McInerney, Vice President, AonHewitt
1235 Bay Street, Suite 400 , Toronto, ON M5R 3K4 Toll-free 888 281 9456 fax 567 429 0922 www.studiopinpoint.com
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