Velyany Brand Identity & Guideline

BRAND GUIDELINE

2021

BRAND

Designed with the modern traveller in mind, each piece are can easily empower her to feel confident and effortlessly embrace her femininity.

GUIDE

CONTENTS

BRAND GUIDELINE

ABOUT THE BRAND

PG. 3 – 3

LOGO USAGE

PG. 4 – 8

COLOR USAGE

PG. 9 – 12

TYPOGRAPHY

PG. 13 – 16

PHOTOTGRAPHY

PG. 17 – 23

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BRAND GUIDELINE

ABOUT THE BRAND

VELYANY OFFERS QUALITY AND SUSTAINABLE RESORT WEARS, SWIMSUITS AND ACCESSORIES.

Designed with the modern traveller in mind, each piece are can easily empower her to feel confident and effortlessly embrace her femininity.

With a focus on natural fabrications and ethical manufacturing, velyany are devoted to create premium P. 03 / 24

quality piece you can treasure.

BRAND GUIDELINE

LOGO USAGE

LOGO

Guidelines on how our logo should be used. It is important that our

USAGE P. 04 / 24

branding remains consistent. Please obey the brand guidelines for consistent brand communication.

01

BRAND GUIDELINE

LOGO USAGE

Brand Logo

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Our brand logo consist of a serif based logotype

The nature of the elements of the brand logo should

customized truly for the brand. The brand logo is

not be modified, recreated or transformed in any way.

designed to be minimal & elegant.

The logo shall never be streched and should be resized proportionately so that it is legible at all times.

BRAND GUIDELINE

L O G O U S A G 7E

01

02

BRAND STRAPLINE

BRANDMARK

Logo Elements 01

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The brand strapline acts as

02

The brandmark is the

a supporting element that describes the brand's

identifying mark or symbol used to represent the

service. It is used as a decorative element to further

brand. The brandmark is ideal for social media

enhance the brand identity.

avatars, stamps, wax seals and stickers.

BRAND GUIDELINE

L O G O U S A G 7E

Minimum Width: 20mm

For both brand logo and brandmark, the minimum clearspace is determined by the height and width of the letter "v" from the logomark as illustrated above.

Minimum Width: 5mm

Logo Clearspace & Minimum Size Clear space is the area surrounding the logo that must be kept free of any other graphic elements. This exclusion zone indicates the closest any other graphic P. 07 / 24

element can be positioned in relation to the logo.

Minimum Width: 15mm

BRAND GUIDELINE

L O G O U S A G 7E

Do not create new

Do not rotate or

Do not resize or modify any

Do not add any unofficial

compositions

reflect the logo

part of the logo

elements to the logo

Do not compress or stretch

Do not use gradient,

Do not change the color of

Do not add in special effects

Do not place logo on complicated

the logo, always resize

always refer to the color

logo, always refer to the

such as drop shadows or 3D

or low contrast background

proportionately

usage guideline

color usage guideline

effects

Incorrect Logo Usage P. 08 / 24

Above illustrates some examples of incorrect logo usage.

BRAND GUIDELINE

COLOR USAGE

COLOR

Guidelines on how our colors should be used. It is important that our

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branding remains consistent. Please obey the brand guidelines for consistent brand communication.

02

BRAND GUIDELINE

COLOR USAGE

Cream

Sand

Sage

R 253 G 248 B 243

R 232 G 216 B 200

R 204 G 198 B 171

C 0 M 2 Y 3 K 0

C 8 M 13 Y 20 K 0

C 21 M 17 Y 34 K 0

# FDF8F3

# E8D8C8

# CCC6AB

White R 255 G 255 B 255 C 0 M 0 Y 0 K 0 # FFFFFF

Marble

Oak

R 242 G 238 B 235

R184 G 147 B 117

C 4 M 4 Y 5 K 0

C 27 M 42 Y 56 K 2

# F2EEEB

# B89375

Wood R 118 G 80 B 60 C 31 M 57 Y 68 K 42

Brand Colors P. 10 / 24

Our brand consists of 7 colors (White, Marble, Stone, Sans, Oak, Sage & Wood)

# 76503C

BRAND GUIDELINE

Logo Color Usage

COLOR USAGE

The logo is used in wood againts white, cream marble, sand and sage background.

The logo can be used in white or cream

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againts oak or wood background.

BRAND GUIDELINE

COLOR USAGE

02 01

White, Cream, Marble and Sand are the most commonly used background color

02

Wood is mainly use for text colors

03

Oak and Sage are used as secondary background colors.

03

01

Color Hierarchy P. 12 / 24

A general color hierarchy is seen as illustrated above.

BRAND GUIDELINE

TYPOGRAPHY

TYPO GRAPHY Guidelines on how our typography should be used. It is important that

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our branding remains consistent.

Please obey the brand guidelines for consistent brand communication.

03

BRAND GUIDELINE

Butler

TYPOGRAPHY

ABCDEFGHIJKLMNOPQRSTUVWXYZ áâàäãåabcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()+

Aa Primary Typeface

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Typography plays a large role in the brand identity.

The serif typeface is used for Headers, titles and

We use a serif typeface named Butler to add

smaller exerts of text that require further emphasis.

character and personality to the brand.

BRAND GUIDELINE

Karla

TYPOGRAPHY

ABCDEFGHIJKLMNOPQRSTUVWXYZ áâàäãåabcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()+

Aa Secondary Typeface

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Work Sans is the secondary typeface, it is used for

Within brand materials, Work Sans should appear

body copy and larger paragraph of text.

smaller in scale in relation to Spartan.

BRAND GUIDELINE

TYPOGRAPHY

Karla Regular is commonly used for body copy. Karla Bold of the body copy. Karla Regular is used for subheadings while Karla Regular or Bold is used for button text.

Butler Regular can be used for smaller exerts of text that require further emphasis such as this paragraph. Butler Medium Italic can be used to highlight certain area of text.

O RES RT W RS

SSORIES

EA

I

CE

SW

ITS

AC

BUTTONS IN KARLA BOLD

SU

Heading with Butler Regular

can be used to highlight or emphasize certain area of text

M

SUBHEADING IN KARLA REGULAR

Karla Regular for Brand Strapline

Typographic Hierarchy

Typographic hierarchy is a system for organizing type that establishes an order of importance. This allows for clarity, consistency

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and a legible hierarchy for all communications.

BRAND GUIDELINE

PHOTOGRAPHY

PHOTO GRAPHY Guidelines on how our photography style should look like. It is important

STYLE P. 17 / 24

that our branding remains consistent.

Please obey the brand guidelines for consistent brand communication.

MOOD BOARD

04

BRAND GUIDELINE

PHOTOGRAPHY

Photography Style

KEY WORDS

Feminine

Modern

Confident

Stylish

Timeless

Effortless

BRAND GUIDELINE

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PHOTOGRAPHY

BRAND GUIDELINE

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PHOTOGRAPHY

BRAND GUIDELINE

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PHOTOGRAPHY

BRAND GUIDELINE

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PHOTOGRAPHY

BRAND GUIDELINE

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PHOTOGRAPHY

BRAND GUIDELINE

Designed with the modern traveller in mind, each piece are can easily empower her to feel confident and effortlessly embrace her femininity.

2021