Diaz Dental Studio Brand Guideline

DIAZ DEN TAL STUDI O

BRAND GUIDELINES

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04

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10

16

LOGO USAGE

COLOR USAGE

TYPOGRAPHY

Brand Logo

Brand Colors

Primary Font

Logo Element

Logo Color Usage

Secondary Font

Clearspace Minimum Size Incorrect Usage

CONTENTS

Typographic Hierarchy

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It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.

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OVERVI EW

Brand Logo Logo Element Clearspace Minimum Size Incorrect Usage

LOGO USAGE

01

LO G O USAGE

BRAND LOGO

Our brand logo consist a logotype + logomark.

The logotype & logomark can be presented together or seperately as individual elements.

The nature of the elements in the main logo should not be modified, recreated or transformed in any way. The main logo shall never be streched and should be resized proportionately so that it is legible at all times.

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LO G O USAGE

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LOGO ELEMENTS

LO G OMARK

LO G OMARK

The logomark acts as the identifying mark of the brand and is ideal for social media avatars, stamps, wax seals and stickers.

LO G OTYPE

LO G OTYPE

The logotype can be presented when a more compact design would fit he content better or when the logomark is already presented within a design.

LO G O USAGE

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CLEARSPACE

1

2

3

1&2

3

Clear space is the area surrounding the logo

For brand logo & logotype, the minimum

For logomark, the minimum clearspace is

that must be kept free of any other graphic

clearspace is determined by the height of the

determined by 1/4 the size of the logomark

"I" from the logotype itself as illustrated above.

itself as illustrated above.

elements. This exclusion zone indicates the closest any other graphic element can be positioned in relation to the logo.

LO G O USAGE

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MINIMUM SIZE

MINIMUM WIDTH:

MINIMUM WIDTH:

MINIMUM WIDTH:

25MM

15MM

8MM

To ensure legibility and clarity, please do not scale the logo below the recommended size.

The logo shall never be streched and should be resized proportionately so that they are legible at all times.

LO G O USAGE

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INCORRECT USAGE

Do not create compositions that

Do not rotate or

Do not resize or modify any

Do not add any unofficial

are not provided in the guideline

reflect the logo

part of the logo

elements in the logo

Do not compress or

Do not use gradient,

Do not change the color of

Do not add in special

stretch the logo, always

always refer to the

logo, always refer to the

effects such as drop

resize proportionately

color usage guideline

color usage guideline

shadows or 3D effects

DIAZ DEN TAL STUDI O

It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.

COLOR USAGE

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OVERVI EW

Brand Colors Logo Color Usage Color Hierarchy

02

COLOR USAGE

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BRAND COLORS

CREAM

WHITE

G OLD

SAGE

NAVY

GREY

BLACK

HEX

HEX

HEX

HEX

HEX

HEX

HEX

#FFFFFF

#FBF6EE

#C0D7D1

#C4A354

#B2B2B2

#223657

#000000

CMYK

CMYK

CMYK

CMYK

CMYK

CMYK

CMYK

0 0 0 0

1 2 5 0

24 6 17 0

24 33 79 1

31 25 25 0

94 80 40 33

75 68 67 90

RGB

RGB

RGB

RGB

RGB

RGB

RGB

255 255 255

251 246 238

192 215 209

196 163 84

178 178 178

34 54 87

0 0 0

COLOR USAGE

BRAND COLORS

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COLOR USAGE

LOGO COLOR USAGE

BRAND LO G O & LO G OMARK

The brand logo & logomark can only be applied in the recommended color combinations as illustrated on the right.

Our brand logo is primarly used in Black+Gold+Grey against light imagery or color – White, Cream, Sage, Gold and Grey backgrounds.

B&W versions can be used when color options are not applicable.

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COLOR USAGE

LOGO COLOR USAGE

LO G OTYPE

The logotype can be applied in the recommended color combinations as illustrated on the right.

Our logotype is primarly used in Black against White, Cream, Sage, Gold and Grey backgrounds. The logotype is used in White when applied against Navy or Black background.

The logotype can be used in Black or White against imagery backgrounds.

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COLOR USAGE

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COLOR HIERARCHY White, Cream and Sage are the most commonly used background colors.

Navy, Grey and Gold are used as secondary background colors.

A general color hierarchy is seen as illustrated on the right. The sizes of the

Black is mainly used for logo and

circles visualizes the usage percentage of

text color only.

the brand colors within the branding.

DIAZ DEN TAL STUDI O

It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.

TYPOGRAPHY

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OVERVI EW

Primary Font Secondary Font Typographic Hierarchy

03

TYPO GRAPHY

PRIMARY FONT

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Jost

fonts.google.com/specimen/Jost

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Typography plays a large role in our brand identity. Playfair Display is the chosen primary font for the brand.

The serif typeface is used for Headers, titles and smaller exerts of text that require further emphasis.

AaBb

SPECI FI CATI O NS

Tracking: 0 - 50 Leading: 15 - 50

TYPO GRAPHY

SECONDARY FONT

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Outfit

fonts.google.com/specimen/Outfet

abcdefghijklm nopqrstuvwxyz Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Outfit is the chosen secondary typeface. It is used for body copy and larger paragraph of text.

Within brand materials, Outfit should appear smaller in scale in relation to Jost.

AaBb

SPECI FI CATI O NS

Tracking: 0 - 50 Leading: 15 - 50

TYPO GRAPHY

TYPOGRAPHIC HIERARCHY

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Headings in Jost Regular Jost Regular can be used for smaller exerts of text that require further emphasis such as this paragraph.

S U B HEAD IN G IN O UT FIT REG U LAR

Outfit Light is used for body copy. Outfit Regular can be used when a more delicate weight is required. Outfit Meidum can be used to highlight or emphasize certain area of text of the body copy. Jost Regular is also used for button text.

Typographic hierarchy is a system for organizing type that establishes an order of importance. This allows for clarity, consistency and a legible hierarchy for all communications.

BUTTONS IN JOST REGULAR

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BRAND GUIDELINES

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