Miksi Brand Guideline

Miksi is a skin care brand that offers a range of skincare products such as Cleanser, Facial Serum, Facial Oil and Jade Roller.

BRAND

Brand Guideline 2020

MIK S I

MIK S I

It is important that our branding remains consistent for consistent brand communication.

Logo Usage P.4

Color Usage P.9

Typography P.11

CONTENTS

01 02 03

Photography Style P.15

Illustration Style P.20

Packaging Moodboard P.22

04 05 06

B R AND GUIDELINE

P.2

MIK S I

Miksi is a skin care brand that offers a range of skincare products such as Cleanser, Facial Serum, Facial Oil and Jade Roller.

Our clinical grade skincare products addresses multiple skin problems such as hyperpigmentation, dullness & acne scars

ABOUT LU X U RY – MI N I MAL – E L E G A N T

Our serum and facial oil have various active ingredients which and is vegan, cruelty free and PEG free

B R AND GUIDELINE

P.3

It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.

01

MIK S I

LOGO B R AND GUIDELINE

P.4

MIK S I

Our brand logo is comprised of a logomark and logotype. Our logotype is is based on a sans serif typeface that is designed to be simple & modern. The logomark acts as the identifying symbol used to represent the brand. The logomark is ideal for social media avatars, stamps, wax seals, and stickers.

Full Brand Logo

The nature of the elements in the main logo should not be modified, recreated or transformed in any way.

The logo shall never be streched and should be resized proportionately so that they are legible at all times.

The logomark and logotype can be presented together or seperately as individual logos.

BRAND LOGO

Logomark

Logotype

B R AND GUIDELINE / LO GO US AGE

P.5

MIK S I

Clear space is the area surrounding the logo that must be kept free of any other graphic elements. This exclusion zone indicates the closest any other graphic element can be positioned in relation to the logo.

For full brand logo and logomark, the minimum clearspace is determined by the height and width of the "v" shape from the logomark.

For logotype, the minimum clearspace is determined by the height and width of the letter “M� from the logotype.

To ensure legibility and clarity, please do not scale the logo below the recommended size.

CLEARSPACE &

Minimum Width: 18mm

Minimum Width: 5mm

Minimum Width: 18mm

B R AND GUIDELINE / LO GO US AGE

P.6

MIK S I

For primary usage, our logo can be used in gold on light colored backgrounds such as white and light yellow.

For secondary usage, our logo can be used in white on dark colored backgrounds such as gold and sand.

COLOR USAGE

B R AND GUIDELINE / LO GO US AGE

P.7

MIK S I Brand Guideline

01

Do not rotate the logo

02

Do not compress or stretch the logo

03

Do not place elements within the logo clearspace

04

Do not rearrange parts or create compositions that are not provided in the guideline

05

Do not resize any part of the logo

06

Do not add unofficial elements in the logo

07

Do not use off-brand colors. Always refer to the color usage section

08

Do not add in special effects such as drop shadows or 3D effects

09

INCORRECT USAGE

Do not use gradient

B R AND GUIDELINE / LO GO US AGE

P.8

MIK S I

Our brand consist of 4 colors: White, Light Yellow, Sand and Gold

02

USAGE

B R AND GUIDELINE

P.9

MIK S I

WHITE HEX FFFFFF CMYK 0 0 0 0 RGB 255 255 255

LIGHT YELLOW HEX FAF6EA CMYK 1 2 7 0 RGB 250 246 234

SAND

Our brand consist of 4 colors: White, Light Yellow, Sand and Gold

HEX DAC292 CMYK 15 21 47 0 RGB 218 194 146

GOLD HEX DCBE6C CMYK 15 22 69 0 RGB 220 190 108

BRAND COLORS

B R AND GUIDELINE – B R AND CO LO R S

P.10

MIK S I

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam.

03

TYPOGRAPHY B R AND GUIDELINE

P.11

MIK S I

Typography plays a large role in the brand identity. Helvetica Neue is the chosen font family and we use the font in various weights.

Helvetica Neue Font Family is used for Headers, titles & body copy.

ABCDEFGHIJKLMNO PQRSTUVWXYZ áâàäãåabcdefghijklm nopqrstuvwxyz 1234567890 !@#$%^&*()+

HELVETICA NEUE ULTRALIGHT HELVETICA NEUE THIN HELVETICA NEUE LIGHT HELVETICA NEUE REGULAR HELVETICA NEUE MEDIUM HELVETICA NEUE BOLD

BRAND TYPEFACE

ABCD B R AND GUIDELINE / TY PO GR APHY

P.12

MIK S I

Typographic hierarch is a system for organizing type that establishes an order of importance. This allows for clarity, consistency and a legible hierarchy for all communications.

MIKSI SKINCARE Helvetica Neue is used as both the header and subheader font. Header is used for titles, and product names. Subheaders help organise information and give importance to certain areas of text.

Helvetica Neue is also used for our body

text, different usage of font weights can also be applied to highlight information.

TYPOGRAPHIC HIERARCHY

B R AND GUIDELINE / TY PO GR APHY

P.13

MIK S I

LOREM IPSUM DOLOR SIT AMET CONSECTETUER ELIT

Header

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut.

Sub Header

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.

Body Text

www.miksi.com

TYPOGRAPHIC HIERARCHY

B R AND GUIDELINE / TY PO GR APHY

P.14

MIK S I

The image of the brand is minimal and luxurious.

Our photography style is kept neutral in tone and portrays an inspiring, minimal & luxurious look and feel.

L UX U RY – MI N I MAL – EL EG A N T

04

STYLE B R AND GUIDELINE

P.15

MIK S I

MINIMAL INSPIRING

BRAND GUIDELINE – PHO TO GR APHY S TY LE

P.16

MIK S I

BRAND GUIDELINE – PHO TO GR APHY S TY LE

P.17

MIK S I

BRAND GUIDELINE – PHO TO GR APHY S TY LE

P.18

MIK S I

BRAND GUIDELINE – PHO TO GR APHY S TY LE

P.19

MIK S I

Our illustration style are clean and minimal. They can be abstract and typography can be used as an element to highlight quotes or special events.

05

STYLE B R AND GUIDELINE

P.16

MIK S I

MINIMAL CLEAN

BRAND GUIDELINE – ILLUS TR ATIO N S TY LE

P.21

MIK S I

Inspiration moodboard for product packaging design concept.

06

MOODBOARD B R AND GUIDELINE

P.22

MIK S I

BRAND GUIDELINE – PACK AGING MO O DB O AR D

P.23

MIK S I

BRAND GUIDELINE – PACK AGING MO O DB O AR D

P.24

Miksi is a skin care brand that offers a range of skincare products such as Cleanser, Facial Serum, Facial Oil and Jade Roller.

THANK

Brand Guideline 2020

MIK S I