Kaibii Brand Identity & Guideline

KAIBII

BRAND GUIDELINE 2020

BRAND GUIDELINE

PG.2

Logo Usage P.6

Color Usage

Content

P.14

Typography P.17

01 02 03

Photography Style P.21

Illustration Style P.27

Brand Illustration P.30

04 05 06

KAIBII

BRAND GUIDELINE

PG.3

ABOUT US

KAIBII is an online web/ mobile app where friends can navigate shopping for beauty and wellness products in fun and easy way.

Kaibii is short for the which means friend

KAIBII

Tagalog word kaibigan

BRAND GUIDELINE

PG.4

Our mission is to create COMMUNITY, strengthen FRIENDSHIPS and foster TRUST through a shared passion for beauty and wellness.

Kaibii is a space that is inviting, easy to navigate, and cool.

OUR MISSION

KAIBII

BRAND GUIDELINE

PG.5

OUR GOAL

Our goal is to connect friends who share similar interests and to remove the many frustrations that may come when shopping for skincare products online.

We strengthen friendships and foster trust by filtering biased reviews.

KAIBII

BRAND GUIDELINE 2020

01

Logo Usage

KAIBII

It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.

01 LOGO USAGE

PG.7

Brand Logo Our brand logo consist of a logomark and logotype. In most cases the brand logo either with or without the logomark shall be presented in all brand materials for consistency in brand communication.

The nature of the elements in the main logo should not be modified, recreated or streched and should be resized proportionately so that they are legible at all times.

KAIBII

transformed in any way. The logo shall never be

01 LOGO USAGE

PG.8

Logo Variation

FULL LOGO

LOGOMARK + "k"

Logo variation provide different versions of the brand logo to be used for content and marketing materials depending on the format and the space available. Here are the logo variations that can be used for brand application.

LOGOMARK

LOGOTYPE

KAIBII

P. 8

01 LOGO USAGE

PG.9

For logomark, the minimum clearspace

For logotype , the minimum clearspace

is determined by the height and width

is determined by the height and width

nose and eye from the face ďŹ gure.

of the initial "k" from the logotype.

For logomark + "k" , the minimum

Forbrand logo , the minimum clearspace

To ensure legibility and clarity, please do not

clearspace is determined by the

is determined by the height and width

scale the logo below the recommended size.

height and width of the initial "k".

of the initial "k" from the logotype.

Logo Clearspace Clear space is the area surrounding the logo that must be kept free of any other graphic elements. This exclusion zone indicates the closest any other graphic element can be positioned in relation to the logo.

KAIBII

01 LOGO USAGE

PG.10

Minimum Width: 20mm

Minimum Width: 8mm

Minimum Size

Minimum Width: 12mm

To ensure legibility and clarity, please do not scale the logo below the recommended size.

The logo shall never be streched and should

Minimum

be resized proportionately so that they are

Width: 8mm KAIBII

legible at all times.

01 LOGO USAGE

PG.11

Primary Color Usage Above illustrates the recommended primary logo color usage. The logo can be used in olive againts white or cream colored background or white againts dark colored background.

KAIBII

01 LOGO USAGE

PG.12

Secondary Color Usage Above illustrates the recommended secondary logo color usage. The logo can be used in olive againts white or cream colored background or white againts dark colored background.

KAIBII

01 LOGO USAGE

PG.13

01

Do not rotate the logo

02

Do not compress or stretch the logo

03

Do not place elements within the logo

04

clearspace Do not rearrange parts or create compositions

Incorrect Usage

05 06 07

that are not provided in the guideline Do not resize any part of the logo Do not add unofficial elements in the logo Do not use off-brand colors. Always refer to the color usage section

08

Do not add in special effects such as drop shadows or 3D effects

09

Do not use gradient

KAIBII

BRAND GUIDELINE 2020

02

Color Usage

KAIBII

It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.

02 COLOR USAGE

PG.15

HEX D5C3AB SAND

CMYK 16 21 32 0 RGB 213 195 171

HEX A7A77F CMYK 36 26 56 1

Brand Colors

OLIVE

RGB 167 167 127

DUSTY BLUE

HEX ABB4B6 CMYK 34 22 24 0 RGB 171 180 182

Above illustrates the recommended primary logo color usage. The logo can be used in olive againts white or cream colored background or white againts dark colored background.

HEX F0EDE1 CMYK 5 4 11 0

KAIBII

RGB 240 237 225

CREAM

02 COLOR USAGE

PG.16

HEX 352F26 CMYK 63 62 71 64

BLACK

RGB 53 47 38

HEX D58D57 AUTUMN

CMYK 15 50 73 1 RGB 213 141 87

Brand Colors HEX E3AE58 CMYK 11 32 76 0

MUSTARD

RGB 227 174 88

Above illustrates the recommended primary logo color usage. The logo can be used in olive againts HEX BB8D68

white or cream colored background or white againts dark colored background.

WOOD

CMYK 25 45 63 3 RGB 187 141 104 KAIBII

BRAND GUIDELINE 2020

03

Typography Usage

KAIBII

It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.

Serif Text is the chosen primary font for the brand.

The serif typeface is used for Headers, titles and smaller exerts of text that require further emphasis.

We use the font in 2 weight: Regular & Italic.

Primary Typeface

ABCD KAIBII

DM Serif Text Regular DM Serif Text Italic

ABCDEFGHIJKLMNOP QRSTUVWXYZ áâàäãåabcdefghijklm nopqrstuvwxyz 1234567890 !@#$%^&*()+

https://fonts.google.com/specimen/DM+Serif+Text

03 TYPOGRAPHY USAGE

PG.18

Typography plays a large role in our brand identity. DM

font in 3 weights: Light, Regular & SemiBold.

Open Sans is used for body copy and larger paragraph of text.

Within brand materials, Open Sans should appear smaller in scale in relation to DM Serif Text.

Secondary Typeface Open Sans Light Open Sans SemiBold

ABCD KAIBII

Open Sans Regular

ABCDEFGHIJKLMNOP QRSTUVWXYZ áâàäãåabcdefghijklm nopqrstuvwxyz 1234567890 !@#$%^&*()+

https://fonts.google.com/specimen/Open+Sans

03 TYPOGRAPHY USAGE

PG.19

Open Sans is the secondary typeface, we use the

03 TYPOGRAPHY USAGE

PG.20

Heading with DM Serif Text Regular Open Sans regular is used for body copy.

Open Sans Light can also be used when a slightly more delicate weight is needed. Open Sans SemiBold can be used to highlight or emphasize certain area of text. The heading above is DM Serif Text Regular. DM Serif Text Italic can be used to emphasize or highlight

Typographic Hierarchy

certain part of the title.

“DM Serif Text Italic can be used for pull quotes.”

SUBHEADING IN OPEN SANS SEMIBOLD

Heading with DM Typographic hierarch is a system for organizing type that establishes an order of importance. This allows for clarity, consistency and a legible hierarchy for all communications.

Serif Text Regular Open Sans regular is used for body copy.

Open Sans Light can also be used when a slightly more delicate weight is needed. The Sans Semibold can be used as subheaders.

KAIBII

heading above is DM Serif Text Regular. Open

BRAND GUIDELINE 2020

04

Photography Style

KAIBII

It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.

04 PHOTOGRAPHY STYLE

PG.22

Photography Style

Inviting Community Connect Clean Luxury Trust Friendship

KAIBII

Quality

04 PHOTOGRAPHY STYLE

PG.23

Kaibii is a space that is inviting, easy to navigate, and cool.

KAIBII

04 PHOTOGRAPHY STYLE

PG.23

Photography Style

KAIBII

04 PHOTOGRAPHY STYLE

PG.25

Kaibii is a space that is inviting, easy to navigate, and cool.

KAIBII

04 PHOTOGRAPHY STYLE

PG.26

Photography Style

KAIBII

BRAND GUIDELINE 2020

05

Illustration Style

KAIBII

It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.

05 ILLUSTRATION STYLE

PG.28

Simple Minimal Abstract Inspiring

Illustration Style

KAIBII

05 ILLUSTRATION STYLE

PG.29

Illustration Style

KAIBII

BRAND GUIDELINE 2020

06

Brand Illustration

KAIBII

It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.

06 BRAND ILLUSTRATION

PG.31

Main Illustration The brand illustration features 2 human ďŹ gures facing each other reecting 2 friends connecting and sharing stories with each other.

The brand illustration can be presented as a graphic elements.

KAIBII

whole or separated to be used as inidividual

06 BRAND ILLUSTRATION

PG.32

Brand Icons

KAIBII

FRIENDSHIP

COMMUNITY

HEALTH WELLNESS

REVIEWS

LIFESTYLE

PRODUCT FAVOURITES

TRUST & CONNECTION

KAIBII

06 BRAND ILLUSTRATION

PG.33

Brand Application

KAIBII

KAIBII

BRAND GUIDELINE 2020