Se Fidas Brand Identity & Guideline

Brand Guideline

Brand Guideline

Self Confidence starts with organization of your MIND and planning for each day of what you want to wear, eat, accomplish, or do to feel good.

2021

Contents

About the Brand

01 Logo Usage

02 Color Usage

Page 03

Page 08

Page 13

03 Typography Usage

04 Photography Style

05 Illustration Style

Page 15

Page 19

Page 25

Brand Guideline Page 02

About The Brand

OUR MOT TO

Self ConďŹ dence starts with the best you.

Brand Guideline Page 03

About The Brand

OUR MISSION

Our Mission is to create a conďŹ dent, balanced, and inspired you through all of our productivity tools whether at home, at work, and every other area of your lives.

OUR VA LUES

Brand Guideline Page 04

ConďŹ dence Balance

Inspiration

Community

Happiness

About The Brand

OUR S TORY

Se Fidas means self conďŹ dence in Latin

From waking up to ending the day, the Se Fidas team has learned that conďŹ dence does not just start with what you wear, feel, or do.

Self Confidence starts with organization of your MIND and planning for each day of what you want to wear, eat, accomplish, or do to feel good. The team has figured out that all of the organization and planning requires the right productivity/organization tools, such as planners, notebooks, calendars, etc.

Brand Guideline Page 05

That landed us on our journey of developing the best productivity tools that starts with real issues.

About The Brand

OUR PRODUCT S

Each product is developed, designed and tested by real people.

Our development foundation is based on Process Analysis. We go through each of our customer’s lives to identify how they are planning, what they are planning, and develop our productivity tools around them. Testing is important to us, we want real people in real life using our planners and getting feedback to improve.

Brand Guideline Page 06

Our products are designed with sophistication and high quality.

CTA: SHOP NOW

About The Brand

OUR IMPACT

Donations to Mental Health & under-priveleged communities.

Recyclable packaging Brand Guideline Page 07

Brand Guideline

Brand Guideline

Guidelines on how our logo should be used. It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.

2021

01

Logo Usage

Logo Usage

Brand Logo

Our brand logo consist of a logotype that is customized truly for the brand. Our logotype is based on a serif typeface that is designed to be minimal & elegant.

The nature of the elements of the brand logo should not be modified, recreated or transformed in any way. The logo shall never be streched and should be resized proportionately so that it is legible at all times.

Brand Guideline Page 09

Logo Usage

Logo Clearspace & Minimum Size Clear space is the area surrounding the logo that must be kept free of any other graphic elements.

This exclusion zone indicates the closest any other graphic element can be positioned in relation to the logo.

The minimum clearspace for the brand logo is determined by the height and width of the letter "D" from the logotype.

To ensure legibility and clarity, please do not scale the logo below the recommended size.

Brand Guideline Page 10

Minimum Width: 15mm

Logo Usage

Logo Color Usage The recommended logo color usage is as illustrated on the right.

Brand Guideline Page 11

Logo Usage

Incorrect Usage

Do not create compositions that

Do not rotate or

Do not resize or modify any

Do not add any unofficial

are not provided in the guideline

reflect the logo

part of the logo

elements in the logo

Do not compress or stretch the

Do not use gradient, always refer

Do not change the color of logo, always

Do not add in special effects such

logo, always resize proportionately

to the color usage guideline

refer to the color usage guideline

as drop shadows or outline effects

Brand Guideline Page 12

Brand Guideline

Brand Guideline

Guidelines on how our colors should be used. It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.

2021

02

Color Usage

Color Usage

Brand Colors

light grey

dusty pink

deep orange

light green

dark green

dusty blue

deep blue

R 245 G 244 B 243

R 224 G 209 B 196

R 163 G 103 B 70

R 210 G 208 B 194

R 138 G 140 B 121

R 114 G 131 B 138

R 46 G 65 B 77

C3 M2 Y3 K0

C 11 M 15 Y 20 K 0

C 29 M 62 Y 77 K 15

C 18 M 13 Y 23 K 0

C 47 M 36 Y 53 K 6

C 59 M 40 Y 38 K 5

C 82 M 64 Y 51 K 40

# F5F4F3

# E0D1C4

# A36746

# D2D0C2

# 8A8C79

# 72838A

# 2E414D

white

R 255 G 255 B 255

black

R0G0 B0

Brand Guideline

C0 M0 Y0 K0

C 75 M 68 Y 67 K 90

Page 14

# FFFFFF

# 000000

Brand Guideline

Brand Guideline

Guidelines on how our typography should be used. It is important that our branding remains consistent.

Please obey the brand guidelines for consistent brand communication.

2021

03

Typography Usage

Typography Usage

Primary Typeface

Typography plays a large role in the brand identity.

Playfair Display is the chosen primary font for the brand.

The serif typeface is used for Headers, titles and smaller exerts of text that require further emphasis.

https://fonts.google.com/s pecimen/Playfair+Display

ABCDEFGHIJKLMNO PQRSTUVWXYZ áâàäãåabcdefghijklm nopqrstuvwxyz 1234567890 !@#$%^&*()+

Playfair Display Brand Guideline Page 16

Typography Usage

Secondary Typeface

Inter is the secondary typeface. The sans serif typeface is used for body copy and larger paragraph of text.

Within brand materials, Inter should appear smaller in scale in relation to Playfair display.

https://fonts.google.com/ specimen/Inter

ABCDEFGHIJKLMNO PQRSTUVWXYZ áâàäãåabcdefghijklm nopqrstuvwxyz 1234567890 !@#$%^&*()+

Inter Brand Guideline Page 17

Typography Usage

Typographic Hierarchy

Typographic hierarchy is a system for organizing type that establishes an order of importance. This allows for clarity, consistency and a legible hierarchy for all communications.

SUBHEADING IN INTER MEDIUM

Heading with Playfair Display Playfair Display regular can be used for smaller exerts of text that require further emphasis such as this paragraph.

Playfair Display SemiBold or Playfair Display Medium Italic can be used to highlight certain text.

Inter Light is commonly used for body copy. Inter Regular can also be used when a slightly heavier weight is needed Inter Medium can be used to highlight or emphasize certain area of text of the body copy.

Inter Medium is used for subheadings and for button text.

BUT TONS IN INTER MEDIUM

Brand Guideline Page 18

Brand Guideline

Brand Guideline

Guidelines on our photography style.

It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.

2021

04

Photography Style

Photography Style

Photography Style

ConďŹ dence Inspiration Balance Community Happiness

Brand Guideline Page 20

Photography Style

Brand Guideline Page 21

Photography Style

Brand Guideline Page 22

Photography Style

Photography Style

Brand Guideline Page 23

Photography Style

Photography Style

ConďŹ dence Inspiration Balance Community Happiness

Brand Guideline Page 24

Brand Guideline

Brand Guideline

Guidelines on our illustration style. It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.

2021

05

Illustration Style

Illustration Style

Illustration Style

Our illustration style are clean and minimal.

They can be abstract and typography can be used as an element to highlight quotes or special events. Here are some samples of how our illustration style should look like.

Brand Guideline Page 26

Illustration Style

Brand Guideline Page 27

Illustration Style

Iconography Style

Our iconography style are clean and minimal, the designs are based on simple line art style icons. Here are some samples of how our illustration style should look like.

Brand Guideline Page 28

Illustration Style

Brand Icons

Brand Guideline Page 29

Brand Guideline

Self Confidence starts with organization of your MIND and planning for each day of what you want to wear, eat, accomplish, or do to feel good.

2021