Tribaja Brand Identity & Guideline

Brand Guideline

2021

Your modern day work tribe

Brand Guideline

Contents

Contents

01

Logo Usage

02

Color Usage

03

Typography

04

Photography Style

4-8

9 - 15

16 - 19

20 - 25

Brand Guideline

About Us

We are a community and digital talent marketplace that helps underrepresented minorities and untapped taleny break into tech.

We provide access to great career resources and jobs from startup companies that value diversity. We want to be able to showcase other brands on our platform.

Startup companies that are doing fun and innovative things. We also want a brand that is easy to promote on tshirts and other merchandise that we can sell.

3

Brand Guideline

1 It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.

4

Logo Usage

Logo Usage

Brand Guideline

Brand Logo

Our brand logo is based on a serif logotype customized truly for the brand.

The brand logo is designed to be distinctive, clean and uncomplicated.

The nature of the elements in the brand logo should not be modiďŹ ed, recreated or transformed in any way. The brand logo shall never be streched and should be resized proportionately so that it is legible at all times.

5

Logo Usage

Brand Guideline

Brandmark

The brandmark is the identifying mark or symbol used to represent the brand. The brandmark is ideal for social media avatars, stamps, wax seals and stickers.

We have 2 variations of the brandmark, the ďŹ rst where it appears alone as a monogram design, and the second with the brand tagline circling the design. The nature of elements in both brandmarks should not be changed or edited in anyway.

6

Logo Usage

Brand Guideline

Logo Usage

Logo Clearspace & Minimum Size Clear space is the area surrounding the logo that must be kept free of any other graphic elements. This exclusion zone indicates the closest any other graphic element can be positioned in relation to the logo.

For the Brand Logo, the minimum clearspace is determined by the height and width of the letter "T" from the logotype. For the brandmark, the minimum clearspace should be 2x2 of the period symbol from the brandmark.

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Minimum Width:

Minimum Width:

Minimum Width:

18mm

5mm

15mm

Brand Guideline

Logo Usage

Incorrect Usage

8

Do not create compositions that

Do not rotate or reect

Do not resize or modify

Do not add any unofďŹ cial

are not provided in the guideline

the logo in any way

any part of the logo

elements in the logo

Do not compress or stretch

Do not use gradient,

Do not change the color of

Do not add in special

the logo, always resize

always refer to the color

logo, always refer to the

effects such as drop

proportionately

usage guideline

color usage guideline

shadows or 3D effects

Brand Guideline

2 It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.

9

Color Usage

Color Usage

Color Usage

Brand Guideline

Primary Colors WHITE

LIGHT GREY

R 255 G 255 B 255

R 238 G 238 B 238

R 255 G 214 B 199

C0 M0 Y0 K0

C5 M4 Y4 K0

C 0 M 18 Y 17 K 0

# ffffff

# eeeeee

# ffd6c7

LIGHT PIURPLE

10

PURPLE

LIGHT PEACH

PEACH

BLACK

R 237 G 223 B 238

R 89 G 55 B 204

R 255 G 175 B 134

R0 G0 B0

C 5 M 12 Y 0 K 0

C 77 M 81 Y 0 K 0

C 0 M 38 Y 47 K 0

C 75 M 68 Y 67 K 90

# eddfee

# 5937cc

# ffaf86

# 000000

Brand Guideline

Color Usage

Secondary Colors

11

YELLOW

ORANGE

PINK

R 255 G 237 B 205

R 253 G 215 B 282

R 243 G 174 B 175

C 0 M 6 Y 20 K 0

C 0 M 17 Y 28 K 0

C 2 M 38 Y 20 K 0

# ffedcd

# fdd7b6

# f3aeaf

BLUE

MINT

BEIGE

R 168 G 222 B 234

R 185 G 220 B 208

R 224 G 216 B 202

C 32 M 0 Y 7 K 0

C 27 M 2 Y 20 K 0

C 11 M 12 Y 19 K 0

# a8deea

# b9dcd0

# e0d8ca

Brand Guideline

Color Hierarchy

A general color hierarchy is seen as illustrated on the right.

White, Peach are the most commonly used background colors while Black is mainly used for text colors. Light Purple, Light Peach and Light Grey are used as secondary background colors. Purple can only be applied in small areas to give a point of interest. The secondary colors (Yellow, Orange, Pink, Blue, Mint and Beige) are used in smaller percentage as compared to the primary brand colors to add interest and personality to the brand.

12

Color Usage

Brand Guideline

Color Usage

Your modern day work tribe

13

Brand Guideline

Primary Logo Color Usage For primary usage, the brand logo is used in black and purple againsts White, Peach, Light Grey, Light Peach and Light Purple Background. The brand logo is used in full white when used against purple and black background.

Illustrated on the right are the recommended logo color usage for brand application use.

14

Color Usage

Brand Guideline

Secondary Logo Color Usage For secondary usage, the brand logo is used in black and purple againsts Yellow, Orange, Pink, Blue, Mint and Beige Background. Illustrated on the right are the recommended logo color usage for brand application use.

15

Color Usage

Brand Guideline

3 It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.

16

Typography

Typography

Brand Guideline

Primary Typeface

Typography plays a large role in our brand identity. Abhaya Libre is the chosen primary font for the brand.

The serif typeface is used for Headers, titles and smaller exerts of text that require further emphasis.

Typography

ABCDEFGHIJKLM NOPQRSTUVWXYZ áâàäãåabcdefghijk lmnopqrstuvwxyz 1234567890 !@#$%^&*()+ Abhaya Libre https://fonts.google.com/specimen/Abhaya+Libre

17

Brand Guideline

Secondary Typeface

Work Sans is the chosen secondary font family for the brand. The sans serif typeface is used for body copy and larger paragraph of text.

Within brand materials, Work Sans should always appear smaller in scale in relation to Abhaya Libre.

Typography

ABCDEFGHIJKLM NOPQRSTUVWXYZ áâàäãåabcdefghijk lmnopqrstuvwxyz 1234567890 !@#$%^&*()+ Work Sans https://fonts.google.com/specimen/Work+Sans

18

Brand Guideline

Typography

Subheading in Work Sans Medium

Typographic Hierarchy

Typographic hierarchy is a system for organizing type that establishes an order of importance. This allows for clarity, consistency and a legible hierarchy for all

Heading with Abhaya Libre Bold Abhaya Libre Bold can also be used for smaller exerts of text that require further emphasis such as this paragraph.

communications.

Work Sans Regular is used for body copy. Work Sans SemiBold can be used to highlight or emphasize certain area of text. The heading above is Abhaya Libre Bold. Work Sans Regular or Medium can be used for subheadings. Work Sans Medium is used for the brand tagline.

Buttons in Work Sans Medium

19

Your modern day work tribe

Brand Guideline

4 It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.

20

Photography Style

Photography Style

Brand Guideline

Photography Style

Our photography style should be simple & straightforward. Included are samples of how our photography style should look like.

Community Exciting Inviting Care Supportive Trustable

21

Photography Style

Brand Guideline

22

Photography Style

Brand Guideline

Photography Style

23

Photography Style

Brand Guideline

24

Photography Style

Brand Guideline

Photography Style

Our photography style should be simple & straightforward. Included are samples of how our photography style should look like.

Community Exciting Inviting Care Supportive Trustable

25

Photography Style

Your modern day work tribe