SV Marketing Brand Guideline

Brand Guideline 2020 SV-Marketing

sv-marketing.co.uk

Brand Guideline 2020

Contents

Logo Usage

01

5 - 10

Color Usage

2

14 - 18

04

19 - 23

02

11 - 13

Typography Usage

Photography Style

Illustration Style

05

24 - 25

03

Website Moodboard 26 - 29

06

Brand Guideline 2020

About Us We are a medium sized digital marketing agency who focus predominately in the e-commerce area.

We are growing and evolving at a steady rate, with a young enthusiastic team behind us.

Founded by two guys who were sick of the ethical practises of larger agencies, decided to start their own and rewrite how agencies work. From there it has grown, handling 30+ e-commerce brands grow and succeed online.

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Brand Guideline 2020

Our Goal is to provide each and every client with the same level of service.

Our 'signature' is the ability to map out intricate business 'eco-systems', allowing our clients to eventually establish a consistent source of online income with evergreen campaigns without reverting to sales, or seasonal events to generate the bulk of their revenue.

A team of young, enthusiastic and constantly evolving people who hustle, work hard and push to get our clients the best result possible.

But apart from that - we're still human. Approachable, friendly and willing to help. We want to give off a professional, yet oddly familiar presence. One that potential clients can warm to and trust.

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We care - most importantly.

Brand Guideline 2020

01 It is important that our branding remains consistent.

Please obey the brand guidelines for consistent brand communication.

5

Logo Usage

Brand Guideline 2020

Brand Logo Our brand logo is based on the "SV" initials as the representation of the brand. The brand logo is designed to be distinctive, clean and uncomplicated.

The nature of the elements in the brand logo should not be modified, recreated or transformed in any way. The brand logo shall never be streched and should be resized proportionately so that it is legible at all times.

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Brand Guideline 2020

Logo Clearspace Clear space is the area surrounding the logo that must be kept free of any other graphic elements.

This exclusion zone indicates the closest any other graphic element can be positioned in relation to the logo.

The minimum clearspace is determined by the x-height as shown in the illustration on the right.

The x-height is devired from the lower stroke of

x 4x

the "S" initial, the minimum clearspace should be 4x around all sides from the brand logo.

Minimum Size To ensure legibility and clarity, please do not scale the

Minimum Width: 8mm

logo below the recommended size. The logo shall never be streched and should be resized

7

proportionately so that they are legible at all times.

Page. 7

Brand Guideline 2020

Logo Color Usage

For primary usage, the brand logo can be in dark blue and

8

Primary Color Usage

blue on white or light blue background. The brand logo can also be used in white on dark blue and blue background.

Brand Guideline 2020

Logo Color Usage

For secondary usage, the brand logo can be in light purple, magenta and orange on white or light grey background. The

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Secondary Color Usage

brand logo can also be used in dark purple on light purple, magenta and orange background.

Brand Guideline 2020

10

Incorrect Logo Usage

Do not create compositions that are not provided in the guideline

Do not rotate or reflect the logo

Do not resize or modify any part of the logo

Do not add any unofficial elements in the logo

Do not compress or stretch the logo, always resize proportionately

Do not use gradient, always refer to the color usage guideline

Do not change the color of logo, always refer to the color usage guideline

Do not add in special effects such as drop shadows or 3D effects

Brand Guideline 2020

02 It is important that our branding remains consistent.

Please obey the brand guidelines for consistent brand communication.

11

Color Usage

Brand Guideline 2020

Brand Colors Dark Purple

R 47 G 11 B 59 C 81 M 96 Y 40 K 55 # 2f0b3b

Purple

White

Light Grey

R 255 G 255 B 255

R 86 G 42 B 93 C 72 M 94 Y 34 K 24

R 230 G 231 B 232

C0 M0 Y0 K0

C8 M6 Y6 K0

# ffffff

# 562a5d

# e6e7e8

Primary Colors Light Purple

R 207 G 184 B 204 C 18 M 27 Y 7 K 0 # cfb8cc

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Secondary Colors

Magenta

R 146 G 36 B 70 C 31 M 96 Y 58 K 22 # 922446

Orange

R 242 G 146 B 99 C 2 M 51 Y 65 K 0 # f29263

Brand Guideline 2020

Color Hierarchy A general color hierarchy is seen as illustrated on the right. Dark Purple, Purple, Light Grey and White are the most commonly used colours. Light Purple, Magenta and Orange are mostly used for small icons to bring highlight and contrast and also used in small portions as secondary background colours.

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Brand Guideline 2020

03 It is important that our branding remains consistent.

Please obey the brand guidelines for consistent brand communication.

14

Typography

Brand Guideline 2020

Primary Typeface Typography plays a large role in our brand identity. Geomanist family is the chosen primary font for the brand.

The sans serif typeface is used for Headers, titles and smaller exerts of text that require further emphasis.

Geomanist Family 15

ABCDEFGHIJKLMNOPQR STUVWXYZ áâàäãåabcdefghijklm nopqrstuvwxyz 1 234567890 !@#$%^&*()+

ABCD

Brand Guideline 2020

Secondary Typeface Sofia Pro is the chosen secondary font family for the brand.

The sans serif typeface is used for body copy and larger paragraph of text. Within brand materials, Sofia Pro should always appear smaller in scale in relation to Geomanist.

Sofia Pro Family 16

ABCDEFGHIJKLMNOPQ RSTUVWXYZ áâàäãåabcdefghijklm nopqrstuvwxyz 1234567890 !@#$%^&*()+

ABCD

Brand Guideline 2020

Typographic Hierarchy Typographic hierarchy is a system for organizing type that establishes an order of importance. This allows for clarity, consistency and a legible hierarchy for all communications.

Heading with Geomanist Medium Sofia Pro Regular is used for body copy. Sofia Pro SemiBold can be used to highlight or emphasize certain area of text. The heading above is Geomanist Medium. Geomanist Bold can be used to higlight or emphasize the title.

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Buttons In Geomanist Medium

Brand Guideline 2020

Typographic Hierarchy Typographic hierarchy is a system for organizing type that establishes an order of importance. This allows for clarity, consistency and a legible hierarchy for all communications.

Subheading in Geomanist Book

Geomanist Medium The heading above is Geomanist Medium. Geomanist Book or Medium can be used for subheadings.

Geomanist Book or Medium can

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be used for smaller exerts of text that require further emphasis.

Brand Guideline 2020

04 Our photography style is simple and straightforward.

The imagery direction should portray our tone of voice accurately.

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Photography Style

Brand Guideline 2020

Photography Style Professional Friendly Approachable Young Trustable Warm Enthusiastic Care

20

Brand Guideline 2020

Photography Style

Focusing predominately in the e-commerce area.

We are a digital marketing agency.

21

sv-marketing.co.uk

22 Brand Guideline 2020

Photography Style

23 Brand Guideline 2020

Photography Style

Brand Guideline 2020

05 Our illustration style are simple, clean & straightforward.

Illustration Style 24

Brand Guideline 2020

Illustration Style Our illustration style are simple, clean & straightforward.

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Brand Guideline 2020

06 Inspiration for website design direction.

Website Moodboard 26

27 Brand Guideline 2020

Website Moodboard

28 Brand Guideline 2020

Website Moodboard

29 Brand Guideline 2020

Website Moodboard

Brand Guideline 2020 SV-Marketing

sv-marketing.co.uk